Put Your Tri-Fold Brochure Online & Reach Customers Everywhere.

The challenge for most businesses is taking an existing print brochure and sharing it across digital channels. I'll show you how you can effectively take your trifold brochure and present it in your social feeds, display it on your website, and share it in emails. All while maintaining the true to life experience of a trifold brochure.

One of the most prolific offline marketing pieces is the humble trifold brochure.

You'll see trifolds used for menus, product brochures, tourism activities, non-profit services, and more.

That's because its a concise, compact, and persuasive format. A trifold is an effective way to tell your business story in a familiar format. It starts with a compelling introductory cover, takes youthrough an impressive presentation of services or product descriptions, and offers a clear and powerful call to action to drive customer engagement. It's just enough information to drive the customer to take the next step, without losing their focus.

However, have you ever tried to share your trifold brochure with a customer digitally? Its terrible. Its a two page PDF files that display the six panels of a trifold completely out of order. Its practically impossible to unlock that offline marketing investment and start distributing it across your digital channels.

Why Trifolds Fail Online

The traditional way to has been to attach the PDF version of that trifold brochure file and give it to your customer, either through email or in a PDF download link. But this is a really poor customer experience and doesn't do justice to your marketing story.

Downloading Files Is Risky

Forcing the customer to download a huge file as an email attachment or from your website is a terrible experience. It fills you with a bit of fear that you could be downloading a virus.

Trifold PDF's Are Always Out Of Order

When you look at a trifold as a PDF, the six panels are out of order. It doesn't even look like a trifold.

Trifold Reveal Is Ruined

Trifolds are designed to tell a story, and move a customer through different stages of content. This doesn't work as a PDF.

Regular Documents Look Lifeless

PDF trifolds are uninspiring experiences, hardly what you want to have representing your business.

There Is A Better Way.

At Simplebooklet, we decided that it didn't have to be like this. So we developed a simple solution to turning that invaluable marketing collateral into high value, lead generating digital content. Our goal was to take the print collateral version of your trifold and make it work online, still true to the presentation style of the original trifold brochure.

We focused on four key elements in our trifold solution: It needs to be true to the real world experience of a trifold brochure, it needs to build trust and confidence in it's presentatin, it needs to be distributed everywhere your customers hang out online, and it needs to leverage the economies of scale of today's digital communications.

Makes A Great Impression

We knew that just mimicking the flip of a trifold wasn't enough. We also added the features necessary to make your brochure build the trust and confidence in your message by allowing you to customize it's presentation. You can add your own logo, domain, and even background, so when a customer views your brochure, they feel confident in the content.

Economies Of Scale

A huge part of a trifold brochure is that in the real world, you find your's everywhere in the community. They can be found at hotels, tourism offices, bus stops and more. So we knew a digital trifold had to have the same ability to be shared everywhere. Your Simplebooklet trifold can be posted to social networks, sent in emails, embedded on your webpage, and shared all from a branded weblink.

It Looks Like A Trifold

At Simplebooklet, we focused on the fidelity of the trifold experience. Your brochure opens, flips, and reveals your content as you intended. Its actually a fun and memorable experience for your customer.

Goes Where Your Customer Hangs Out Online

A huge part of a trifold brochure is that in the real world, you find your's everywhere in the community. They can be found at hotels, tourism offices, bus stops and more. So we knew a digital trifold had to have the same ability to be shared everywhere. Your Simplebooklet trifold can be posted to social networks, sent in emails, embedded on your webpage, and shared all from a branded weblink.

Let's Compare.

Sometimes just seeing two experiences shows you just what a difference you can make. Check out these two examples of the same trifold brochure.

OR

A Few Examples.

Don't Have A Brochure?
Make One.

What You Can Do With An Online Trifold.

Post it to Facebook

Your trifold brochure cover page looks great and is compelling. So post it to your facebook newsfeed. And do it a few times a month to keep it front and center for your fans. You can even post an animated gif of your trifold cover page from the PROMOTE tab in Simplebooklet.

Embed it on your own website

Hey, this is where people actively look for your stuff. Why not make sure your brochure is there and ready to be flipped.

Add it to Google Maps

Updating your Google My Business listing to contain a link to your trifold brochure is very useful, especially if you haven't claimed your business there with a website. Having your trifold brochure is a great way to provide a map's user access to timely information that is easy to quickly consume.

Make it downloadable

When you save your trifold brochure as a PDF on simplebooklet, it actually saves it in the right order for viewing as a PDF. So all six panels are in the right order for viewing on the two page layout of a PDF. At least you'll make the PDF reading experience convenient for your customer.

Pin it to Pinterest

Adding your trifold to pinterest is a great way to have it get bundled with other relevant content. Tourism brochures get pinned to destination pinboards, menus get pinned to favorite restaurant boards.

Add it as part of your email signature

Placing the link to your trifold brochure in your email signature means it's available to anyone who reads your email correspondence. They can choose at anytime to open up your trifold.

Add Animations

Liven up your Simplebooklet with animations. A little movement is a great way to draw attention to what you want to highlight and keep your viewers engaged.

Send it to your email list

With the Simplebooklet mailchimp integration or just as a stand alone email, you'll send a rich html email that highlights the cover page and encourages your recipient to open your brochure. And because a trifold is usually a narrow panel, it actually presents well in an email window, even on a mobile device.

Some example tri-folds on Simplebooklet