EXAMPLES
IMAGES
ELECTRONIC
LOGO
COLORS
FONTS
BRANDING IDENTITY ELEMENTS
2019
Branding
Guidelines
TYC Genera USA
Contents:
www.tycusa.com
2800 Saturn Street, Brea, CA 92821T 714.522.6688 • F 714.203.0810
CONTACT US
TYC
Genera
Branding
Elements
Colors
Logo
Fonts
Branding
Identity
Elements
Product
Images
Images
ELEMENTS
Logo
Legal
Tag Line
Logo should always have Registered Trademark symbol
®
and tag line attached
Exceptions are when the tag line is emphasised such as a heading
If the logo is used at very small size and if tag line and
®
become
illegible (below 4 pts) please remove tag and
®
Helvetica Regular Font
Expect More. Expect TYC.
Expect More.
Expect TYC.
Expect More. Expect TYC.
For more information about TYC™ replacement automotive parts, consult your
local TYCTM parts distributor or look up parts online at www.TYCUSA.com
Primary
Colors
Secondary
Colors
Dark Grey
Black
0
20
100
0
0
0
0
70
C
M
Y
K
100
67
0
23
C
M
Y
K
C
M
Y
K
140
142
144
R
G
B
225
203
5
R
G
B
0
75
141
R
G
B
ff
CB
05
W
E
B
00
48
8D
W
E
B
6D
6E
71
W
E
B
MID Grey
0
0
0
70
C
M
Y
K
140
142
144
R
G
B
6D
6E
71
W
E
B
0
0
0
100
C
M
Y
K
35
31
32
R
G
B
W
E
B
ff
ff
ff
Yellow
pantone
7406EC
TYC Blue
pantone
288C
%
Fonts
Font Colors Combinations
Web Fonts
Paragraph Heading:
Paragraph:
HEADLINE:
Sub Heading;
Titillium Bold
Titillium Regular
DIN 1451 STD MITTELSCHRIFT CAPS
DIN 1451 Std Mittelschrift
Paragraph Heading:
Paragraph:
Titillium Bold
Titillium Regular
Branding
Identity
Elements
Branding
Identity
Elements
For print and web, these
elements are available for
download at request.
Print logos must be used for
print and web for web.
Do not re-size. Large format
vector and Photoshop images
are also available on request.
Expect More. Expect TYC.
Large Trade
Show Booth
Large Trade
Show Booth
This large trade show
booth exhibits at AAPEX
trade show every year
and is the inspiration
from which all other TYC
USA brading is based on.
Pop-Up Trade
Show Booth
Pop-Up Trade
Show Booth
Designed in 2019 to follow
the branding style of the
larger trade show booth. This
10 x10 pop-up is used for
small trade show areas
independently, or with two
matching banners or more as
space permits.
Banners
Used with large or small
trade show booth or
independently the 10x4’
banners are unique to
each category
Print
Advertising
Two thirds product
One third life-style
and heading
8.5 x11 page size advertising
Small Ads
Please do not use files marked for
web or electronic publication for
print. These files are low resolution
and color distortion will occur
Product
Images
Our Product Image Standards document and
Watermark.psd file are available on request.
We have an electronic standard for
product images.
Clear unblurred images
with a white or very pale
grey background only
No shadows
Include accessories
No color casts and correct
contrast with no blur.
Images are always watermarked
for our catalog.
1500 x1500 pixels at 300dpi.
5 x 5“ at 300dpi.
Glamor
Images
A selection off glamor
supporting images are
available on request for
download. These images are
copyright of TYC Genera and
can only be used for TYC
Genera promotional or
advertising purposes alone
and the use of thease items
for other brands is prohibited
2019 Print Advertising Campaign
uses mechanic lifestyle Images.
Repair/ collision shop managers/
owners are our target audience, as
well as the DIY Mechanic when
using lifestyple images
Our audience are “Under the Hood”
and supporting product visuals
need to make this connection.
Exceptions to this theme are
content specific posts/ images on
social media
Life Style
Images 2019
Social
Media
LinkedIn
YouTube
The social media Logo
has a unique identifier
color combination
compared to our print
media logo
Electronic
Media
Publishing
Please use the correct
logos and images
marked For web or
electronic publication,
otherwise color
distortion will occur
40% grey secondary background shade
TYC yellow incorporated into page assets
Website
Associated
Charities
EXAMPLE
www.tycusa.com
2800 Saturn Street, Brea, CA 92821
T 714.522.6688 • F 714.203.0810
CONTACT US