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EXAMPLESIMAGESELECTRONICLOGOCOLORSFONTSBRANDING IDENTITY ELEMENTS2019 Branding GuidelinesTYC Genera USAContents:www.tycusa.com2800 Saturn Street, Brea, CA 92821T 714.522.6688 • F 714.203.0810CONTACT US
TYC Genera Branding ElementsColorsLogoFontsBranding Identity ElementsProduct ImagesImagesELEMENTS
LogoLegalTag LineLogo should always have Registered Trademark symbol ® and tag line attachedExceptions are when the tag line is emphasised such as a heading If the logo is used at very small size and if tag line and ® become illegible (below 4 pts) please remove tag and ®Helvetica Regular FontExpect More. Expect TYC.Expect More. Expect TYC.Expect More. Expect TYC.For more information about TYC™ replacement automotive parts, consult your local TYCTM parts distributor or look up parts online at www.TYCUSA.com
PrimaryColorsSecondaryColorsDark GreyBlack020100000070CMYK10067023CMYKCMYK140142144RGB2252035RGB075141RGBffCB05WEB00488DWEB6D6E71WEBMID Grey00070CMYK140142144RGB6D6E71WEB000100CMYK353132RGBWEBffffffYellowpantone7406ECTYC Bluepantone288C%
FontsFont Colors CombinationsWeb FontsParagraph Heading:Paragraph:HEADLINE:Sub Heading;Titillium BoldTitillium RegularDIN 1451 STD MITTELSCHRIFT CAPSDIN 1451 Std MittelschriftParagraph Heading:Paragraph:Titillium BoldTitillium Regular
Branding Identity ElementsBranding Identity ElementsFor print and web, these elements are available for download at request.Print logos must be used for print and web for web.Do not re-size. Large format vector and Photoshop images are also available on request.Expect More. Expect TYC.
Large Trade Show BoothLarge Trade Show BoothThis large trade show booth exhibits at AAPEX trade show every year and is the inspiration from which all other TYC USA brading is based on.
Pop-Up Trade Show BoothPop-Up Trade Show BoothDesigned in 2019 to follow the branding style of the larger trade show booth. This 10 x10 pop-up is used for small trade show areas independently, or with two matching banners or more as space permits.
BannersUsed with large or small trade show booth or independently the 10x4’ banners are unique to each category
Print AdvertisingTwo thirds productOne third life-styleand heading8.5 x11 page size advertisingSmall AdsPlease do not use files marked for web or electronic publication for print. These files are low resolution and color distortion will occur
Product ImagesOur Product Image Standards document and Watermark.psd file are available on request. We have an electronic standard for product images.Clear unblurred images with a white or very pale grey background onlyNo shadowsInclude accessoriesNo color casts and correct contrast with no blur.Images are always watermarked for our catalog.1500 x1500 pixels at 300dpi. 5 x 5“ at 300dpi.
GlamorImagesA selection off glamor supporting images are available on request for download. These images are copyright of TYC Genera and can only be used for TYC Genera promotional or advertising purposes alone and the use of thease items for other brands is prohibited
2019 Print Advertising Campaign uses mechanic lifestyle Images. Repair/ collision shop managers/ owners are our target audience, as well as the DIY Mechanic when using lifestyple imagesOur audience are “Under the Hood” and supporting product visuals need to make this connection. Exceptions to this theme are content specific posts/ images on social mediaLife Style Images 2019
Social MediaLinkedInYouTubeThe social media Logo has a unique identifier color combination compared to our print media logo
Electronic Media PublishingPlease use the correct logos and images marked For web or electronic publication, otherwise color distortion will occur 40% grey secondary background shadeTYC yellow incorporated into page assetsWebsite
Associated CharitiesEXAMPLEwww.tycusa.com2800 Saturn Street, Brea, CA 92821T 714.522.6688 • F 714.203.0810CONTACT US