Event creative and management services proposal prepared by McVeigh Global Meetings and Events. This document contains confidential and/or proprietary
information and concepts. Other than this current review process, it may not be copied, disseminated or otherwise used without expressed written consent of MGME.
Amplifying
Success
Together
Sherwin-Williams National Sales Meetings
|
Hello,
You were gracious to invite us to participate in your RFP process and we are excited to provide
this response for the Opening Session.
We have carefully studiedyour brand and RFP, and it is clear that Sherwin-Williamswants more
than just a production supplier. You want a true partner who will collaborate and coordinate
with your internal team, listen to and implement yourteam’s best ideas, and bring innovative
ideas to the table. Thus, we have peppered this proposal with a selection of creative ideas that
are, by no means, meant to be conclusive but rather cohesive in terms of a synergistic
approach, consistent message, and a connected experience. We want to give you a feel for
what it would be like to have us as your partner. We thrive on collaboration and our experience
has clearly demonstrated that the more we collaborate with our clients – melding our skills and
expertise with theirs – the better the outcome. This collaborative spirit has compelled us to
look broadly at how best to offer you a world-class, holistic approachto develop an inspiring
creative solution resulting in a total event experience.
MGME is comprised of a team of expert professionals who have honed their craft in experiential
strategy, creative direction, and production and we are confident we are a greatmatch for your
iconic brand.
We are so excited to present you with our ideas for your TAG NSM Opening Session and we look
forward to moving further along in your selection process.
Steve Bailen
Client Development Director, MGME
Warm Regards,
Amplifying
Success
Together
Steve Bailen
Event creative and management services proposal prepared by McVeigh Global Meetings and Events. This document contains confidential and/or proprietary
information and concepts. Other than this current review process, it may not be copied, disseminated or otherwise used without expressed written consent of MGME.
Amplifying
Success
Together
Sherwin-Williams National Sales Meetings
|
Hello,
You were gracious to invite us to participate in your RFP process and we are excited to provide
this response for the Opening Session.
We have carefully studiedyour brand and RFP, and it is clear that Sherwin-Williamswants more
than just a production supplier. You want a true partner who will collaborate and coordinate
with your internal team, listen to and implement yourteam’s best ideas, and bring innovative
ideas to the table. Thus, we have peppered this proposal with a selection of creative ideas that
are, by no means, meant to be conclusive but rather cohesive in terms of a synergistic
approach, consistent message, and a connected experience. We want to give you a feel for
what it would be like to have us as your partner. We thrive on collaboration and our experience
has clearly demonstrated that the more we collaborate with our clients – melding our skills and
expertise with theirs – the better the outcome. This collaborative spirit has compelled us to
look broadly at how best to offer you a world-class, holistic approachto develop an inspiring
creative solution resulting in a total event experience.
MGME is comprised of a team of expert professionals who have honed their craft in experiential
strategy, creative direction, and production and we are confident we are a greatmatch for your
iconic brand.
We are so excited to present you with our ideas for your TAG NSM Opening Session and we look
forward to moving further along in your selection process.
Steve Bailen
Client Development Director, MGME
Warm Regards,
Amplifying
Success
Together
Steve Bailen
Our approach to the Sherwin-Williams Sales Meeting
•Our Unique Approach, pg. 6
•Making Four Meetings into One, pg. 7
TAG President Travel Logistics
•Connecting All Four Locations, pg. 8
•Flight Plan, pg. 9
•Alternate Plans, pg. 10
•Creative Approach to the Move, pg. 11
Pre-Show Entertainment & Show Concept
•Crowd Entertainment, pg. 14-18
•Opening Act, pg. 22
•Show Concept, pg. 23
Simulcast Technology
•Seamless Content Integration, pg. 43
Budget
•Budget Summary, pg. 45
MGME’s Experiences, Workflow, & Team
•Leveraging Our Experiences, pg. 48
•Communication & Management, pg. 50
•Your Sherwin-Williams’ Team Members, pg. 51
What Makes MGME Great
•Capabilities, pg. 56
•Case Studies, pg. 65
•MGME Future Slate of Events, pg. 72
3
Sizzle Reel
Our Approach
The Assignment: Bring a fresh perspective and
approach to your National Sales Meeting 2026
How we’re going to do that:
•One Unified Sherwin-Williams Experience, Not Four.Create one cohesive experience across all four locations, ensuring
every attendee feels "spoken to" by your executive team.
•Like No Other.Develop a unique show flow and approach to the agenda with one goal in mind: Make it unforgettable.
•Involve The Attendees.Deploy interactive elements at all locations designed for entertainment and education.
•Seamlessly Connect All Four Locations.Launch an exciting design element lovingly called the Sherwin-Williams Innovation
Connector, or S.W.I.C., to unite the four venues. But more about that later...