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PROPOSALford at riverside raceway, 1979from the judy smith collection at the off-road motorsports hall of fame
who we arewhat we dowhy it mattershow ford can helpexcellence | innovation | leadershipCommitment and dedication to the long-term success andadvancement of the off-road industry through support of the Off-Road Motorsports Hall of Fame2
who we arewhat we dowhy it mattershow ford can help3ORMHOF: the hall of fame of the off-road industryMission Statement: To educate and inspire present and future generations of the off-roadcommunity by celebrating the achievements of those who came before.Formed in 1978 by Ed Pearlman, founder of the National Off-Road Racing Assn (NORRA)Rod Hall becomes ORMHOF’s second chairman in 1995, serving in the role for 20 yearsIn 2015 Rod Hall selects Mark McMillin to lead as ORMHOF’s third chairmanORMHOF is governed by an all-volunteer board of directorsThere are currently 128 inductees in the Off-Road Motorsports Hall of FameORMHOF has a collection of off-road vehicles located at museums across the countryDigital collections on the ORMHOF website include print, images, video, and audioThe annual ORMHOF Gala is Off-Road’s Biggest Night of the YearThe Hall of Fame is funded by off-road industry members, partners, and donorsORMHOF has received a 2024 Gold Rating by non-profit rating service CandidORMHOF Fast Facts
who we arewhat we dowhy it mattershow ford can help4Off-road Fords at the 2024 King of the Hammers The Off-Road Motorsports Hall of Fame maintains a collection ofeight vintage off-road vehicles valued at nearly $2 million, displayed at museums and eventsaround the country, including the Frank ‘Scoop’ Vessels Baja winning 1972 Ford F-100.Frank ‘Scoop’ Vessels’ 1972 Ford F-100 from the ORMHOF Collectionon display at the Petersen Museum in Los AngelesCurrent vehicle locations:Don Laughin’s Classic Car Museum, Laughlin NVMuseum of American Speed, Lincoln NEMotorsports Hall of Fame of America, Daytona FLVehiclesPreserving the history of the sport of off-roadORMHOFORMHOF on the Road
5The Off-Road Motorsports Hall of Fame maintains online collections documenting the history ofoff-road, including print, images, video, and audio. ORMHOF has obtained rights to digitize the entire Dusty Times magazine collection,spanning thirty years of off-road history. The entire Dusty Times collection, all 368 issues --more than 20,000 pages! -- is now available online for all to enjoy. This priceless archivechronicles Ford’s involvement in the sport of off-road from 1983 to 2013.Ford on the Cover: Dusty Times Magazine,Volume 1, Number 12The Off-RoadMotorsports Hall ofFame Dusty TimesCollection chroniclesFord’s involvement in thesport of off-road from1983 to 2013. ORMHOF documents the history of the sport of off-road through an extensiveimage preservation program. Dozens of metal file cabinets full of historic off-road materialswere ‘rescued’ from decay in a metal storage shed and transferred to Bankers Boxes inclimate-controlled storage. The contents is sorted, cataloged, and digitized as funds becomeavailable.ORMHOF Digital CollectionsPrintImagesPhotographyis where the pastmeets thepresentDestin Sparks
6 ORMHOF received a donation of an entire pallet of original off-road racefootage and has undergone a massive project to digitize the hundreds of hours of raw footage,and then edit and post videos to the Off-Road Motorsports Hall of Fame YouTube Channel. There are still hundreds of hours of footage to go through, as funds become available.Ford on the ORMHOF YouTube Channel:Robby Gordon in the Venable Ford at the 1990 Baja 500. This helicopterfootage from the ORMHOF archives has been viewed over 94,000 times.Video ORMHOF board member Rich Klein is on a mission to record an audio podcastwith every living inductee in the Off-Road Motorsports Hall of Fame. His weekly Conversationswith Big Rich podcast has surpassed 200 episodes. The ORMHOF inductee episodes aresponsored by the Off-Road Motorsports Hall of Fame and have recorded nearly 2,000 minutesof audio chronicling off-road history in the inductees’ own words. There are many more storiesto be told! Audio
“Your story is our story.” ORMHOF gives everyone in off-road the opportunityto record their history in the official archives of the Off-Road Motorsports Hall of Fame aspart of the International Off-Road Registry. ORMHOF recognizes businesses, clubs, associations, and events with 50 years ormore of history in off-road with Heritage designation in the official archives of the Off-RoadMotorsports Hall of Fame.7ORMHOF recognizes the Checkers Off-Road Racing Team with Heritagestatus in the official archives of the Hall of Fame.RegistryHeritage
8Off-Road’s Biggest Night of the Year The annual Off-Road Motorsports Hall of Fame Induction & Awards Gala is off-road’s biggest night of the year, bringing an enthusiastic who’s who of attendees to Las Vegasto celebrate the very best in off-road.Gala
The annual ORMHOF Auction held in conjunction with the Induction & Awards Gala isthe Hall of Fame’s major fundraiser. Bids can be placed in person or online for great itemsdonated by ORMHOF supporting businesses and individuals. In addition to celebrating the incoming Hall of Fame inductees, special awards arepresented in several categories to further ORMHOF’s mission to educate and inspire presentand future generations of off-road enthusiasts.9Ford Performance athlete Loren Healy (on right) is a 2-time Hall of Fame ImpactAward honoreeAuctionAwardsBaja Pits was honored with the 2023 Dick LandfieldHelping Hand Award. Dick was a Ford Dealer,ORMHOF inductee and board memberChris Blais (seated) received the 2023Louis Unser Never Give Up AwardORMHOF gives back: Clean-Dezert acceptedthe ORMHOF 2023 Land Use DonationImpact Helping HandNever Give Up Land Use
ORMHOF shares the history of off-road through the Hall ofFame website, Facebook & Instagram (Meta), YouTube, and a Quarterly eNewsletter. Off-road fans who find our content are loyal followers. As social media has evolved intoa ‘pay to play’ landscape, we have added a budget for social media in 2024 to increaseour reach and followers.10Facebook & Instagram WebsiteORMHOF Meta Platforms (Facebook & Instagram) had a reach of98.7K in March, up 129.5% from the previous month.Social MediaORMHOF’s home page has been viewed over 439,000 times. Legends live at ormhof.org
11YouTubeeNewsletterORMHOF YouTube Channel videos have been viewed135,800 times since January 2022ORMHOF’s eNewsletters have an average open rate of49%, above the Industry Average
who we arewhat we dowhy it mattershow ford can help12Ford Performance athlete and Off-Road Motorsports Hall of Fame inductee Brad LovellWhy Does a Hall of Fame Matter?April 2024: Hall of Fame inductee Sue Mead, left, at the ChinaGT Show in Suzhou, China with Amy Lerner, right, and new Ford owner, Chinese social media influencer, Justin. The Off-Road Motorsports Hall of Fame plays a vital role in honoring achievement, preservinghistory, inspiring others, fostering community, and validating excellence, bringing a sharedsense of pride and identity to the off-road community in North America and around the world.Corporate Social Responsibility (CSR): Supporting the Off-Road Motorsports Hall of Fameenhances a company’s broader social responsibility efforts by investing in initiatives that honorindustry achievements and promote professional development. Companies that support theHall of Fame demonstrate commitment to giving back to the off-road industry and supportingits long-term sustainability.
who we arewhat we dowhy it mattershow ford can help13Become a Sustaining Industry PartnerSponsor the Induction & Awards GalaFord Rough Rider and Off-Road Motorsports Hall of Fame inductee Parnelli JonesJoin industry leaders BFGoodrich, Yokohama, FOX, and others with a three year commitment as anannual $5,000 Winners Circle sustaining Industry Partner of the Off-Road Motorsports Hall ofFame. ORMHOF industry partners make the Hall of Fame’s programs and projects possible.2024 Winners Circle partners receive a full-page ad in the Gala program, 4 tickets to the ORMHOFGala, logo placement on the ORMHOF website and eNewsletter, 30 entries in the ORMHOF 2025Baja 500 Trip giveaway, voting rights for the 2024 Impact Awards, monthly mentions in ORMHOFsocial media, and an ORMHOF feature podcast interview.Put Ford center stage at Off-Road’s Biggest Night of the Year by becoming an Induction &Awards Gala sponsor. Please see the 2024 Sponsor Deck for current sponsorship availability.Auction items greatly appreciated!Adopt A VehicleA special offer for ORMHOF Sustaining Industry Partners: ‘Adopt’ one or both of the iconicClass 8 Ford trucks in the ORMHOF Collection. Add Ford branding and messaging to the displaysignage for $1,250 per year, per vehicle.
Link to Sponsor Deck
14Ford Rough Rider and Off-Road Motorsports Hall of Fame inductee Rob MacCachrenFord Driver, Off-Road Motorsports Hall of Fame legacy inductee and chairman Rod Hallwas the first recipient of the ORMHOF Louis Unser Never Give Up Award.Your Story is Our StoryLegends live at ormhof.org
Off-Road Motorsports Hall of Fame
Mark McMillin, Chairman markmcmillin@mcmillin.com 619.507.8900
ORMHOF has received a 2024 Gold Rating from non-profit rating service Candid
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