Prime Time Palm Beach County
Branding Guidelines
Prime Time Palm Beach County
Branding Guidelines
CORE
VALUES
Prime Time's beliefs and
priorities that serve as the
foundation in all we do.
Vision
For children and youth to
reach their fullest potential
in school and life
Mission
To help children and youth
succeed by strengthening
and expanding quality in
the out-of-school time field
purpose-driven
high-quality
deep-knowledge
Trust
Respect
kindness
equity
diversity
accountability
Excellence & Innovation
Compassion & Integrity
Collaboration & Empowerment
About Prime Time Palm Beach County
Prime Time Palm Beach County is a nonprofit organization that provides
resources and supports for out-of-school time professionals to develop
programs that inspire children to be their best and support them to thrive
socially and academically. Prime Time’s integrated model of services is one
of the strongest, most comprehensive and well-respected systems for
measuring and improving out-of-school time program quality in the nation.
PRIME TIME
IS TWO
WORDS
Target Audience: out-of-school time professionals
Out-of-school time (OST) professionals work in programs that support
children and youth before school, after school, summer, weekends and during
seasonal breaks.
COMPANY
LOGO
All publications or items bearing Prime Time’s
logo must comply with the following rules for
usage and placement.
All logos must be the most current version
and must include the service mark (SM).
Logos must be re-sized proportionately —
do not stretch the logo vertically or
horizontally. Do not reduce the logo so
that the tagline is illegible.
LOGOS
Logos can be downloaded by clicking here.
All publications (e.g., flyers, brochures,
presentations, press releases, etc.) related to
projects/events funded by Prime Time Palm
Beach County, Inc. should by approved by Prime
Time's director of communications and include
the following statement:
[INSERT NAME OF PROJECT/EVENT] is made
possible with support from
Prime Time Palm Beach County, Inc., which
receives significant funding for its overall
operations from the Children’s Services
Council of Palm Beach County. The Palm
Beach County Youth Services Department
provides support for Prime Time's Middle
School Out-of-School Time Initiative.
APPROVAL
DIGITAL ASSETS
Any organization that is not affiliated with Prime
Time as a current partner, provider or QIS program
is not warranted to use the Prime Time logo, seals or
name on any marketing materials. Any reference to
Prime Time or use of Prime Time logo or seals must
be pre-approved by its Director of Communications
prior to being published.
FUNDING
STATEMENT
All publications (e.g., flyers, brochures, presentations, press releases, etc.) related to
projects/events funded by Prime Time Palm Beach County, Inc. should by approved by Prime
Time's director of communications and include the following statement:
[INSERT NAME OF PROJECT/EVENT] is made possible with support from
Prime Time Palm Beach County, Inc., which receives significant funding for its overall operations
from the Children’s Services Council of Palm Beach County. The Palm Beach County Youth
Services Department provides support for Prime Time's Middle School Out-of-School Time
Initiative.
POSITIONING
Prominently placed on
publication or collateral.
Contact for Approvals
Katie Jacob
Director of Communications
kjacob@primetimepbc.org
GRAPHICS
AND
PHOTOGRAPHY
practitioner and child/children engaging with one another
child/children taking part in hands-on activities
children engaging with one another
Prime Time Palm Beach County uses photography taken at afterschool programs, events
and trainings to showcase our work from year-to-year. The preferred use of media is
photography. To highlight text in presentations, Prime Time uses either graphics or
photography ensuring that the type of selected media is consistent throughout.
The goal: To showcase out-of-school time (OST) programs and professionals' commitment
and passion to high quality OST and the impact it has on children and youth.
Commitment and passion to high quality OST is depicted through photographs that share
practitioners voluntarily taking part in our offerings and children in programs that receive
those supports.
Impact on children and youth in out-of-school time programs is depicted through:
Graphics chosen to represent the brand should be contemporary and bright, giving viewers
a sense of joy, exploration and learning. Click on digital assets on the top right to see
download preferred graphics.
Our brand is contemporary & bold.
DIGITAL ASSETS