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Prime Time Palm Beach CountyBranding Guidelines
COREVALUESPrime Time's beliefs andpriorities that serve as thefoundation in all we do. VisionFor children and youth toreach their fullest potentialin school and lifeMissionTo help children and youthsucceed by strengtheningand expanding quality inthe out-of-school time fieldpurpose-driven high-quality deep-knowledge Trust Respect kindness equity diversity accountabilityExcellence & Innovation Compassion & Integrity Collaboration & Empowerment
About Prime Time Palm Beach CountyPrime Time Palm Beach County is a nonprofit organization that providesresources and supports for out-of-school time professionals to developprograms that inspire children to be their best and support them to thrivesocially and academically. Prime Time’s integrated model of services is oneof the strongest, most comprehensive and well-respected systems formeasuring and improving out-of-school time program quality in the nation. PRIME TIME IS TWO WORDSTarget Audience: out-of-school time professionalsOut-of-school time (OST) professionals work in programs that supportchildren and youth before school, after school, summer, weekends and duringseasonal breaks.
COMPANY LOGO All logos must be the most current version and must include the service mark (SM).Logos must be re-sized proportionately — do not stretch the logo vertically or horizontally. Do not reduce the logo so that the tagline is illegible.All publications or items bearing Prime Time’s logo must comply with the following rules for usage and placement.LOGOSLogos can be downloaded by clicking here. All publications (e.g., flyers, brochures, presentations, press releases, etc.) related to projects/events funded by Prime Time PalmBeach County, Inc. should by approved by Prime Time's director of communications and include the following statement:[INSERT NAME OF PROJECT/EVENT] is made possible with support fromPrime Time Palm Beach County, Inc., which receives significant funding for its overall operations from the Children’s Services Council of Palm Beach County. The Palm Beach County Youth Services Department provides support for Prime Time's Middle School Out-of-School Time Initiative. APPROVALDIGITAL ASSETS
FUNDING STATEMENT All publications (e.g., flyers, brochures, presentations, press releases, etc.) related to projects/events funded by Prime Time Palm Beach County, Inc. should by approved by Prime Time's director of communications and include the following statement:[INSERT NAME OF PROJECT/EVENT] is made possible with support fromPrime Time Palm Beach County, Inc., which receives significant funding for its overall operations from the Children’s Services Council of Palm Beach County. The Palm Beach County Youth Services Department provides support for Prime Time's Middle School Out-of-School Time Initiative. POSITIONINGProminently placed on publication or collateral.Contact for ApprovalsKatie Jacob Director of Communications kjacob@primetimepbc.org
GRAPHICSAND PHOTOGRAPHY practitioner and child/children engaging with one anotherchild/children taking part in hands-on activities children engaging with one anotherPrime Time Palm Beach County uses photography taken at afterschool programs, eventsand trainings to showcase our work from year-to-year. The preferred use of media isphotography. To highlight text in presentations, Prime Time uses either graphics orphotography ensuring that the type of selected media is consistent throughout. The goal: To showcase out-of-school time (OST) programs and professionals' commitmentand passion to high quality OST and the impact it has on children and youth. Commitment and passion to high quality OST is depicted through photographs that sharepractitioners voluntarily taking part in our offerings and children in programs that receivethose supports.Impact on children and youth in out-of-school time programs is depicted through:Graphics chosen to represent the brand should be contemporary and bright, giving viewers a sense of joy, exploration and learning. Click on digital assets on the top right to seedownload preferred graphics. Our brand is contemporary & bold.DIGITAL ASSETS
COLORSPMS should be used for professional printing. RGB should be used for on-screen colors.CMYK should be used when printing with ink in-house, where PMS colors have not been requested or defined.HEX is used on-screen and a short code for RGB. WHEN SHOULD I USE WHAT COLOR FORMAT?COLORS IN LOGO
FONTSFONTS IN LOGOFelt Tip Roman SUGGESTED FONTS FOR PUBLICATIONSGlacial Indifference - textGlacial Indifference Bold - headersSUGGESTED FONTS FOR IN-OFFICE
2300 High Ridge Road Suite 330Boynton Beach, FL 33426www.primetimepbc.org