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12 Key Photos to Help Your coaching business Get More Leads
You’ve got a few seconds to impress someone when they land on your website -and even less when they scroll past your social media content.Mere milliseconds to grab their attention and make them want to find out more.So your visuals, need to make an INSTANT IMPACT Brand photos are a vital part of establishing your brand and growing your coaching,consultancy or service-based small business, especially in todays crowded andcompetitive marketplace.So read on for the 12 KEY PHOTOS THAT CAN HELP YOUR COACHING BUSINESS GETMORE LEADS. Incorporating these photos into your website and content strategy, will make yourcontent creation easier, more efficient and more effective resulting in content thatconnects and inspires your target audience to take action.why photosmatterPhotography with Purpose
My confidence boosting, tailored brand photography packages focus solely onyour business and target audience, to make sure you get exactly what you needfor your next stage of business growth.My speciality lies in capturing the intangible essence of coaches, consultantsand service-based businesses - those that spark change and transform thelives of their clients every single day.If you crave a website and social media content that helps to generate leads,through vibrant photos that create instant connection and influence decisionsthe right way, then I would love to help.I have worked with over 90 coaches, consultants and service-based business ownersjust like you.Capturing their values, brand and personality, in fresh, vibrant photos that create instantconnection and influence decisions.Hi, I’m Claire, aspecialist business brand photographer,who is passionateabout helping yourbrilliant businessflourish.
#1Photography with Purpose
To me it’s not about a static, corporate style headshot, but capturing your spark and brilliance ina personality filled profile photo.Why does your profile photo matter? Consistent Visibility: just think how many times your profile photo is seen. It’s there every singletime you post and with every profile view on your socials. That’s a whole lot of eyes on that onephoto.Sets the Tone: your profile photo needs to encapsulate your approachability, empathy andexpertise, to create an immediate connection and set the right tone for your business from theoutset.Versatility: you can also use your profile photo for guest speaking opportunities, PR, leadmagnets and your website About Me or homepage, to introduce yourself to your audience. ACTION ➡ go and check your current profile photo and make make sure it gives the rightimpression of your business and starts building your brand from the outset. If you’re still using an old, out of date corporate headshot, then it’s definitely time to getan updated profile photo bursting with personality.profile withpersonality
#2Photography with Purpose
To build a strong and recognisable brand, every photo and image you use should reflect yourbusiness’s vision, values, and energy. Showcasing your services and offers are essential to:Reflect Your Brand: bespoke photos that encapsulate your values and personality, will help tocreate a consistent and scroll stopping visual identity.Entice and Inspire: high-quality photos of your portfolio of services help your potential clientsunderstand what you offer and generate interest.Build Trust: real photos will help you build a genuine connection with your audience andpotential clients.Stand Out: photos that actually show you and your services in action will help you stand outfrom the sea of bland stock photography, used by so many of your competitors. ACTION ➡ check if you ‘re actually putting potential clients off with cliched stock photographythat is letting your business down.Ensure you use genuine photos of your offers and services to build credibility, generateexcitement and inspire action in your potential clientsServiceshowcase
#3Photography with PurposeI love Client Connection photos, as I believe they are such a powerful tool in the visual storylibrary of your business, and help:Highlight Your Passion: imagine potential clients scrolling through your website or social mediaand seeing vibrant, engaging images of you actively working with clients, lighting up withenthusiasm, support and dedication. Demonstrate Impact: these photos can help you talk about the transformation and value youprovide, making your services feel more tangible and relatable.
Enhance Social Proof: social proof is a must for online visibility, and when paired with clienttestimonials and success stories, these images build confidence in potential clients,showing them they will be in safe hands.Create Connection: help potential clients see themselves working with you by showing thereal person behind the business and make a huge positive difference in how your targetaudience perceive you.Build Trust: capturing the essence of what you offer and the relationships you build with yourclients, is so vital when trying to build trust and credibility as a coach or consultant. Stand out from competitors these photos can dramatically set you apart from the usualselfies, stock photos or online gurus who solely share photos of themselves. After all, it’snot about you, it’s what you offer, the transformation you inspire and the impact you have onyour clients’ lives.ACTION ➡ ditch the selfies, stock photography or only having photos of just you. Capture your true energy of how you work with clients to change potential clientsperception and create a compelling reason to work with you.Clientconnection
#4Photography with Purpose
Did you know, it takes someone an average 7-47 times of seeing a business for them toengage and buy? Building up your own ‘stock library’ of images can help you maintain consistency to: Reinforce Your Brand: photos of your business cards, brochures, workbooks and otherbranding elements help create a cohesive visual identity, making your business more easilyrecognisable.Build Familiarity: using photos of your brand’s details, instead of unrelated stock photos,helps potential clients become more familiar with your business, increasing the chances ofengagement.Show Your Personality: include photos of items you use in your everyday business, books thatinspire you, or quotes that resonate with your values, to give a fuller picture of what’simportant to you. Attract Your Ideal Clients: by showing all the details that help make up your business, you canattract clients who align with your values and energy.ACTION ➡ Create your own ‘stock library’ of branded photos and include items that reflectyour personality and values.BrilliantBrandDetails
#5Photography with Purpose
Here’s why website hero photos are crucial for coaching and consultancy businessFirst Impressions Matter: You have just 10-20 seconds to grab a visitor’s attention. Astriking hero image ensures you make a memorable first impression and keeps visitorsengaged.Effective Branding: create large, welcoming images with plenty of blank or negative space tooverlay key text and headers without obscuring the main photo. These images should createan instant connection, as if warmly greeting visitors, like you would in real life.Stand Out from Competitors: tailored, on-brand, high-quality images will set you apartfrom your competitors using generic stock photos, helping you to stand out and invitenew enquiries.Action ➡ Check your website - do you have a welcoming hero shot, or just a limitednumber of selfies, stock photography and text heavy pages?People buy from people so invest in high-quality, engaging images that make animmediate impact, reflect your brand’s identity and values and highlight yourindividuality. Website HeroPhotos
#6Photography with Purpose
Humans love a story, so use photos to share stories around how you work, why you do whatyou do and the transformative changes your work has brought about, to help potentialclients understand more about your business and why they should work with you:Visualise Benefits: showcase your services in real-life situations to help clients visualizehow they could benefit, as well as establishing you as a trustworthy expert in your field.Create Emotional Connections: great storytelling photos can create feelings, emotions andinstant connection with your audience.Content catalyst: storytelling photos are perfect for creating engaging content for socialmedia, blogs, and emails. Having storytelling photos in your album can be the catalyst forcreating new, interesting and educational content that stands out. They truly give youraudience an understanding of you and offer a way to connect and exchange stories. Action ➡ capture and use photos of your daily life, that reflect your inspirations, whatyou do and your business journey to incorporate into your content strategy and builddeeper connections with your audience. CompellingStorytelling
#7Photography with Purpose
We all love to see behind the scenes and what really goes into peoples businesses and lives.Here’s some ideas on what you can capture: Show Your Process: give your clients a glimpse of the magic that happens behind the scenes.Whether it's planning, brainstorming, or actively working on a project, let them see thededication and passion you pour into your work. This could be photos of you preparing for aclient call, mapping out a strategy, or recording your podcast.Stand Out Stories: capture the unique details that make your work or process stand out andwhy you do it like that. Use these to talk about your process in your social posts, blogs andemails to help people really understand what’s involved and how it will benefit them. Share Personal Moments: share some of your personal life to build a deeper connection withyour clients. Whether it's reading, journaling or enjoying nature, relatable moments allow youto talk about some of the strands that have become part of your life and business. Theseimages help potential clients align with your values and beliefs.Action ➡ check if you have any photos of you working on or delivery your projects andservices. If not, there are loads of creative ways to capture and show what goes into your work tobring it to life for your potential clients. behind thescenes
#8Photography with Purpose
I love to find a way to celebrate the perfectly imperfect in everyone, so don’t take yourselfor your photos too seriously.Show the real you: to truly connect with your audience, embrace the fun! Bloopers or photoswhere you're showing your true self can be a powerful way to stand out online. Thesegenuine moments build relatability and help your audience see and connect with the personbehind the business. Let your personality spark connection: when your personality shines through in photos, theybecome perfect for creating engaging social media content that stands out and connects. Work with a photographer you trust: the key to capturing your fun and natural side is findinga brand photography who puts you at ease, makes you feel comfortable and gives youconfidence. The more at ease you feel, the more your personality will shine through.I only encourage my clients to do what’s comfortable and comes naturally to them. It's mostdefinitely not about making you do silly things, if it doesn’t fit with you or your brand.Action ➡ Don’t be afraid to capture photos that feel fun, light-hearted, and true towho you are, to create social content that’s both relatable and engaging.Fun &personality
#9Photography with Purpose
Show the Faces Behind the Brand: if you have a team, include them in your photos tointroduce the people behind your business. This helps your clients see who they’ll beinteracting with, making your brand feel more personal and approachable.Highlight Your Support Network: for solopreneurs, you can still showcase your collaborators.Capture photos of how you work with a virtual team, contractors, or even include youremotional support crew - which may include a furry mascot!.Capture Your Team Culture: when working with a branding photographer, make sure youcommunicate the culture and values of your team so the photos can reflect that. Whetheryour team is collaborative, fun-loving, or purpose-driven, let the photos tell that story toyour clients.Action ➡ Does your website include photos of your team or collaborators? Get some photos of your team or collaborators to give your audience insight into thepeople and energy behind your business.Team,Associates orCollaborators
Photography with Purpose#10
These might not be something you’ve thought about, but in the age of social media andpromotion, these are a great tool to have in your library of brand photos. Versatile for Social Media: having some on-brand photos designed ready to overlay text inCanva, allow you to create promotional content effortlessly. You can use them to announcenew services, special offers, new guides, webinars and more.Personalize Your Style: you can customize the look to fit your brand, whether that’s fun andplayful, sleek and professional, or anything in between. From holding a frame to showing yourlaptop or a flat lay of a notebook, you can adapt the template to match your brand’s tone andvisual identity. Even a blank children’s chalkboard can serve as a fun, creative prop!Break Free from Standard Templates: rather than relying on overused Canva templates,create your own unique visuals that align perfectly with your brand. These customizedtemplates give you creative control and help you stand out in a crowded digital space.Action ➡ Stop using bland, boring, samey templates and create personalisedpromotional templates with photos that can be used repeatedly, helping you maintainconsistency and authenticity in your marketing efforts.Promotionaltemplates
#11Photography with Purpose
These types of photos aren’t for everyone, but for some coaches or consultants, they can beincredibly effective. Consider Your Audience: think carefully about your target audience and brand identity to decideif showing emotions or using ‘pointing’ photos fits with your overall strategy, business valuesand aligns with your brand tone of voice. Showcase Emotions: for coaches and businesses addressing topics like stress, anxiety, orovercoming challenges, photos that depict different emotions can be a powerful tool. Theseimages can help connect with your audience and draw attention to content that deals withsensitive or emotional topics.Use Pointing for Call-to-Actions: fun “pointing” photos can be perfect for more lighthearted orpromotional content. They work well when overlaid with text in Canva to promote events, leadmagnets, challenges, or special offers. These playful visuals can engage your audience anddirect their attention to important messages.Action ➡ If it fits your brand, use emotional or ‘pointing’ photos to enhance yourmessaging and create fun, on-brand photos that really stand out and create recognisablecontent for your audience.emotions &pointing
#12Photography with Purpose
Promotional Content: if your business runs events like workshops, strategy days,networking events or retreats, photos can capture the key moments.Use these images to convey the atmosphere, and what people gained from attending, givingyou fantastic content to highlight the benefits and promote sign-ups for your next one.Building Your Community: whether it’s a networking event, community initiative, or industryconference, share photos of the events you or your business have been part of. These are abrilliant way of developing relationships within your local community. Build trust and authority: by showing you as an active participant in the professional world,connecting and engaging in real life, not just you in the online space.Bring Testimonials to Life: as a service-based business, photos of you leading workshops,speaking and engaging can bring client testimonials to life. These images offer proof of yourexpertise, enhancing your credibility and helping potential clients envision working with you.Action ➡ Capture photos from your events or those you attend to build trust,showcase your leadership, and create engaging content that brings your brand to life.EventsShowreel
Want these foryour business? Join the Visual Impact ClubAnd let’s capture your story, spark and soul inreal, vibrant and engaging photographs tomake marketing your brilliant business moreefficient, more effective and more fun.Copy write 2024 Claire Wormley Claire with the Camera Do not copy or share without permission.Visitclairewiththecamera.co.uk/visual-impact-clubor email claire@clairewiththecamera.co.uk formore detailsUse the power of photos to create a websiteand content that connects with and inspiresyour target audience to take positive action. clairewiththecamera.co.uk