To me it’s not about a static, corporate style headshot, but capturing your spark and brilliance in
a personality filled profile photo.
Why does your profile photo matter?
Consistent Visibility: just think how many times your profile photo is seen. It’s there every single
time you post and with every profile view on your socials. That’s a whole lot of eyes on that one
photo.
Sets the Tone: your profile photo needs to encapsulate your approachability, empathy and
expertise, to create an immediate connection and set the right tone for your business from the
outset.
Versatility: you can also use your profile photo for guest speaking opportunities, PR, lead
magnets and your website About Me or homepage, to introduce yourself to your audience.
ACTION ➡ go and check your current profile photo and make make sure it gives the right
impression of your business and starts building your brand from the outset.
If you’re still using an old, out of date corporate headshot, then it’s definitely time to get
an updated profile photo bursting with personality.
profile with
personality