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contents  Version 1.0 May 2010  Basic elements guidelines  Brand elements
contents      Atento Basic elements guidelines  Contents Our brand   2  Creative platform   3  Brand elements toolkit  Our...
Atento Basic elements guidelines  Our brand Atento is not just a logo, it is the reason people should choose us. It repres...
Atento Basic elements guidelines  Creative platform   Our communications are designed to a set of simple grids and rules W...
contents      Atento Basic elements guidelines  Creative platform  Brand elements toolkit Our brand consists of a number o...
contents      Atento Basic elements guidelines  Creative platform  Our logo  Positioning and appearance The preferred posi...
contents      Atento Basic elements guidelines  Creative platform  Logo variants Different versions of our logo are requir...
contents      Atento Basic elements guidelines  Creative platform  Our logo     Prestige applications On some occasions ou...
contents      Atento Basic elements guidelines  Creative platform  Logo     Do nots Our corporate logo     or mark     is ...
contents      Atento Basic elements guidelines  Creative platform  Our colours Atento Blue, Orange and White are the prima...
contents      Atento Basic elements guidelines  Creative platform  Using our colours You should always use our blue gradie...
contents      Atento Basic elements guidelines  Creative platform  Using our gradient Our linear gradient has been careful...
contents      Atento Basic elements guidelines  Creative platform  Our colours     Do nots Our colour palette is an import...
contents      Atento Basic elements guidelines  Creative platform  Illustrations Our illustrations have our essence at the...
contents      Atento Basic elements guidelines  Creative platform  Creating illustrations Our illustrations have been spec...
contents      Atento Basic elements guidelines  Creative platform  Using illustrations Our illustrations must always retai...
contents      Atento Basic elements guidelines  Creative platform  Our imagery     Overview Images can bring a brand to li...
contents      Atento Basic elements guidelines  Creative platform  Our imagery     Our customers Our customers photography...
contents      Atento Basic elements guidelines  Creative platform  Our imagery     Our people Our people imagery demonstra...
contents      Atento Basic elements guidelines  Creative platform  Our imagery     Do nots This page provides some guidanc...
contents      Atento Basic elements guidelines  Creative platform  Our typefaces Thesis TheSans is our corporate typeface ...
contents      Atento Basic elements guidelines  Creative platform  Our corporate typeface     Thesis TheSans Thesis TheSan...
contents      Atento Basic elements guidelines  Creative platform  Our headline typeface     Atento Touch We have our very...
contents      Atento Basic elements guidelines  Creative platform  Using Atento Touch We only ever use Atento Touch for ma...
contents      Atento Basic elements guidelines  Creative platform  Our digital typeface     Tahoma Wherever you can, use o...
contents      Atento Basic elements guidelines  Creative platform  Using our typefaces Our identity system needs to work h...
contents      Atento Basic elements guidelines  Creative platform  A4 grid  Our structured layouts are built from a series...
contents      Atento Basic elements guidelines  Creative platform  A5 grid  Our structured layouts are built from a series...
contents      Atento Basic elements guidelines  Creative platform  DL grid  Our structured layouts are built from a series...
Atento Basic elements guidelines  Brand voice  Being consistent in the language we use is just as important as being consi...
contents      Atento Basic elements guidelines  Brand voice  Our brand voice We promise to be the customers    champion, s...
contents      Atento Basic elements guidelines  Brand voice  The principles of our brand tone Atento has a human edge prom...
contents      Atento Basic elements guidelines  Brand voice  Writing with a human touch We all need the human touch. In ev...
contents      Atento Basic elements guidelines  Brand voice  We are intelligent in our writing We are intelligent but not ...
contents      Atento Basic elements guidelines  Brand voice  We are confident in our writing Our copy is always confident,...
contents      Atento Basic elements guidelines  Brand voice  Flexing our brand tone Our brand tone is consistent, but not ...
contents      Atento Basic elements guidelines  Brand voice  Expressing naturally helpful The following pages provide exam...
contents      Atento Basic elements guidelines  Brand voice  Expressing naturally helpful continued The following pages pr...
contents      Atento Basic elements guidelines  Brand voice  Expressing naturally helpful continued The following pages pr...
contents      Atento Basic elements guidelines  Brand voice  Expressing naturally helpful continued The following pages pr...
contents      Atento Basic elements guidelines  Brand voice  Expressing naturally helpful continued The following pages pr...
Atento Basic elements guidelines  Brand applications   These guidelines provide the basis for a strong, distinctive and me...
contents      Atento Basic elements guidelines  Brand Applications  Stationery  Grupo Atento C Santiago de Compostela 94 2...
contents      Atento Basic elements guidelines  Brand Applications  Stationery  continued  This page demonstrates how to a...
contents      Atento Basic elements guidelines  Brand Applications  PowerPoint slides When applying our colour palette to ...
contents      Atento Basic elements guidelines  Brand Applications  Commercial brochure This page demonstrates how to appl...
contents      Atento Basic elements guidelines  Brand Applications  Advertising We have 2 advertising styles  the first fe...
contents      Atento Basic elements guidelines  Brand Applications  Events and exhibitions This page demonstrates how to a...
contents      Atento Basic elements guidelines  Brand Applications  Events and exhibitions This page demonstrates how to a...
contents      Atento Basic elements guidelines  Brand Applications  Reception Our receptions are an important vehicle for ...
contents      Atento Basic elements guidelines  Brand Applications  Annual review Our annual reviews and other high level ...
contents      Atento Basic elements guidelines  Brand Applications  Internal communications     Employee brochure Our inte...
contents      Atento Basic elements guidelines  Brand Applications  Magazines This page demonstrates how to apply our bran...
contents      Atento Basic elements guidelines  Brand Applications  Joint branding and e-newsletter This page demonstrates...
contents    Atento Basic elements guidelines  Contact When you   re responding quickly to an opportunity and time is again...