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ZIMMERMAN ryan boenzi G R O U P YOUR HOME SELLING GUIDE
OUR VISION To help our clients and the communities we serve achieve something greater during every step of the homeownership experience
TABLE OF CONTENTS www thezpg com 1 2 Meet the Team 3 4 The Selling Process 5 How We Sell Your Home 6 Preparing Your Home for Showings 7 10 Your Marketing Plan 11 Transactional Expenses 12 The Keller Williams Difference 13 15 Notes 16 Contact Us
MEET THE PARTNERS JOE ZIMMERMAN Founder Coach Joe Zimmerman started the Zimmerman Group in 2018 He built a team that takes real estate beyond the transaction and provides each client with an individualized real estate experience perfectly tailored to their unique needs With more than 18 years experience in the real estate industry Joe has the tools and resources to provide each client and agent on his team with something greater during every step of their real estate journey He has continuously been recognized as a top producer in the city of Chicago and has built a team that sells more than 200 homes per year MEGAN RYAN Partner Team Agent After 17 years in real estate Megan Ryan became partner of the Zimmerman Group in 2020 Having lived and worked in the city for many years Megan has an insightful view of Chicago s diverse neighborhoods Over the past four years she s successfully closed 13 to 25 million annually in sales on the city s north side and along the Northshore where she grew up Megan views herself as an ally and an advocate for her clients She prides herself on providing personalized attention and guidance to everyone she works with regardless of where they are in the home buying or selling process KELLY BOENZI 59 years Partner Team Agent EXPERIENCE TOP 100 TOP 1 among CHICAGO REALTORS IN KELLER WILLIAMS 1 REALTORS After 10 years in real estate Kelly became partner of the Zimmerman Group in 2020 That same year she closed 15 million in sales As a lifelong resident of the historical village of Riverside she has always had a passion and appreciation for historically significant and unique homes Kelly focuses her business in the western suburbs of Chicago and serves as the team s liaison connecting lifestyles between urban and suburban She prides herself on offering complete transparency and consistent communication to each of her clients and remaining their lifelong resource long after the transaction is completed
MEET THE TEAM Team Agents We have a dedicated team of sales agents who work together to find the perfect buyer for your home and ensure you have a stress free selling experience Our team is strategically positioned to assist you whether you re selling your home in Chicago or the suburbs Showing Assistant Our showing assistant may schedule and attend your open houses showings on site inspections and more These licensed agents help your home selling process proceed smoothly Client Care Coordinator As soon as your home is listed our Client Care Coordinator becomes your primary contact They serve as the conduit between you paperwork marketing updates and your showing schedule and feedback Once you have a contract on your home the Client Care Coordinator ensures you move seamlessly through the closing process Marketing Director Working behind the scenes is our Marketing Director This team member works with your agent to create personalized and targeted ads emails social media content and print materials to showcase your home and reach a broader audience Referral Partners When you list your home with the Zimmerman Group you have access to our curated list of referral partners On this list you will find the names of trusted real estate professionals from lenders to plumbers attorneys and more pn2
THE SELLING PROCESS 1 CONNECT WITH YOUR AGENT During this time you share your real estate goals with your agent so they can learn how to provide you with the perfect transaction You ll review the listing pricing and showing process 5 EXECUTE YOUR MARKETING PLAN You ll receive a personalized marketing plan for your home Common marketing strategies include signage just listed postcards social media features and ads website exposure and printed materials 3 2 CONNECT WITH OUR CLIENT CARE COORDINATOR You ll be contacted by our Client Care Coordinator who will learn even more about you Then you ll fill out our listing questionnaire so we can tailor our marketing efforts to showcase your home s best features and tell it s unique story through our marketing efforts 6 SHOWING YOUR HOME Showings can start within 24 rs after being activated on the MLS We ll host an open house within the first two weeks of activation if allowed You ll be contacted by a team member or via Showing Time to coordinate your showings Your agent will contact you within 24 hours of a showing with initial feedback
3 PREPARE YOUR HOME FOR PHOTOS 4 ACTIVATE YOUR HOME ON THE MLS After the photos are completed the for Our Client Care Coordinator will help schedule your home s photoshoot with sale sign s and a lockbox will be one of our professional real estate installed where allowed Your house photographers If necessary we ll will be activated on the MLS which provide you with a staging consultation then syndicates to over 200 consumer and offer simple tips to improve your websites home s show ready condition 7 PRESENTING OFFERS When an offer is received our Client Care Coordinator or your lead agent will notify you to set up a meeting for us to plan your response or counter offer Your lead agent will negotiate on your behalf 8 ATTORNEY REVIEW AND CLOSING Once an offer is formally executed the attorney review period begins The buyer will have an inspection and any safety or structural issues will be addressed or renegotiated by your attorney Once both parties come to terms and the buyer secures financing the closing is scheduled by your attorney pn 4
WHAT SELLS YOUR HOME Current Market Trends An in depth look at local market trends helps us develop your personalized selling plan This data will guide your decisions about when to list which updates to make and how to price your home to sell for top dollar Your Home s Condition Current market trends and our experience will reveal which if any home upgrades should be made before your home hits the market We ll walk through your home with you and advise you on which small changes you can make in each room Competitive Pricing Local market trends the condition of your home and your personal goals help determine the list price of your home Price too low and you lose the value BUYERS desired price range COMMON price range maximized demand SELLERS desired price range Competitive pricing means pricing your home to maximize demand 5 Price too high and you lose the buyer
PREPARING YOUR HOME FOR SHOWINGS First impressions are everything Complete a Comparative Market Analysis These simple steps will ensure buyers see your home not a to do list Neutralize Neutral paint and d cor help buyers picture themselves living in your home We can provide you with a list of our favorite neutrals and refer you to a reliable interior or exterior painter Declutter Play up your home s finishes and space by removing excess clutter and d cor Empty counter space and tidy shelves create a calming effect and keep buyers from becoming overwhelmed Landscape Your home s exterior is the first thing buyers will see Well maintained entryways lawns and porches let the buyers know you ve put time and love into your home s maintenance Disclose Under Illinois law you are required to disclose any known or foreseeable current or reoccuring issues in your home Depersonalize Your home tells the story of your life but when it s time to sell your home needs to be a blank slate for buyers to envision their own story Remove personal photos children s toys and religious d cor before you open your home for showings Repair Small issues like cracked ceilings or stains from old water damage are red flags to homebuyers Take the time to walk through your home and fix any visible problems This will eliminate buyer questions and concerns so they can focus on your home s highlights Ask about our database of trusted professionals who can help with all of your repairs big or small 6
PERSONALIZED MARKETING You ll receive a personalized marketing strategy to meet your unique needs Our marketing strategies focus on targeted exposure Through a combination of leveraged personal connections traditional printed marketing materials and digital strategies your individualized marketing plan is designed to drive interest and get your home sold fast and for top dollar 7
LEVERAGED PERSONAL CONNECTIONS Your home s sale will reach more potential buyers through the Zimmerman Group s extensive database of top agents past clients and beyond Private MLS Circle Propspecting When appropriate we list homes on the Private MLS It s a a great short term pre market tool for your home without accruing real market time Your home s sale will be marketed to potential buyers in a targeted area around your home We utilize tactics like just listed postcards door knocking and local social media groups to spread the word about your home s sale This an opportunity to test the market s response to pricing and make adjustments before listing on the MLS TAN Network Open Houses By sharing your home on the Top Agent Network TAN the area s most successful agents gain exclusive access to the listing When allowed we host an open house at your residence in line with your personal open house plan They are typically on Saturday or Sundays and run for about two hours The hosting agent will provide you with feedback within 24 hours These agents are known for their ability to make connections between buyers and sellers MLS Listings Private Showings The Multiple Listing Service MLS serves as an online collaborative database connecting agents and their buyers to homes within their search criteria The MLS syndicates to 100s of other consumer sites Nothing captures a buyer like a private personal showing We ll make sure no opportunity is missed and work with and for you to schedule private showings for interested buyers 8
PRINTED MATERIALS Visually inspiring and memorable products Postcards Just listed postcards are sent as soon as your home hits the market These mailers are a modern and sleek way to drum up interest for your home Brochures Thoughtfully designed to highlight your home s greatest features these eye catching designs go beyond the MLS description and serve as a memorable take away for potential buyers Signs Our For Sale and Open House signs are true standouts Professionally installed and expertly placed when allowed 9
DIGITAL STRATEGIES Your home s first showing takes place online Professional Photos Your home will be photographed by one of our trusted professional real estate photographers We ll provide you with tips to get your home ready and work with you to schedule the photshoot Facebook Instagram Ads When appropriate we promote homes through boosted Facebook and Instagram posts and paid Facebook and Instagram Ads Social Media Virtual Tours Through coming soon and featured listing posts open house promos and occasionally promotional videos your home will be seen by hundreds of people on our Facebook and Instagram pages Included in your photography package is a professionally created virtual home tour to give potential buyers a feel for the space no matter where they live Floor Plans Virtual Staging For every listing we provide professionally rendered to scale floor plans These images are invaluable to buyers If appropriate we use virtual staging software to help empty homes feel warm and to give unique spaces definition YouTube Videos If professional images don t do your home justice we ll create a show stopping YouTube video to capture your home s unique features 10
TRANSACTIONAL EXPENSES Who pays for what Sellers can estimate roughly 7 of the sales price in total for all associated transactional fees FEES 11 TYPICAL COST WHO PAYS APPRAISAL 250 500 BUYER CREDIT REPORT 30 75 PER BORROWER BUYER INSPECTION FEE 350 VISIT BUYER UNDERWRITING FEE 750 1 000 BUYER PROCESSING FEE 150 BUYER FLOOD CERTIFICATE 50 100 BUYER TAX SERVICE 85 200 BUYER ATTORNEY FEE 500 750 BOTH SETTLEMENT CLOSING 250 1 000 BUYER TITLE INSURANCE BUYER 250 2 500 BUYER TITLE INSURANCE SELLER 300 2 000 SELLER RECORDING FEE 75 250 BOTH STATE TRANSFER TAX 1 50 PER 1 000 SELLER COUNTY TRANSFER TAX VARIES PER COUNTY SELLER MUNICIPAL TRANSFER TAX VARIES PER LOCALITY BUYER SURVEY 500 1 000 SELLER TERMITE INSPECTION 40 100 BOTH INTEREST PER DAY LOAN AMOUNT X RATE 365 BUYER ESCROW TAXES 1 5 MO IF APPLICABLE BUYER ESCROW INSURANCE 1 5 MO IF APPLICABLE BUYER TAX PRORATION 105 110 OF LAST TAX BILL SELLER
THE KELLER WILLIAMS DIFFERENCE World Renowned Keller Williams is the world s largest real estate franchise by agent count KW is the U S leader in units and sales volume and topped franchise and corporate culture rankings in Q4 20 With offices in over 20 countries KW has developed a commanding presence in the real estate industry and an impressive referral system that greatly benefits our clients Forbes Career Bliss NO 6 BEST EMPLOYERS for women NO 1 HAPPIEST company to work for in America Forbes One of America s BEST EMPLOYERS FOR diversity 2021 Inmann MOST INNOVATIVE real estate technology 12
WE RE READY TO sell YOUR HOME 13
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READY FOR A GREATER SELLING EXPERIENCE 16
listings thezpg com 2211 N Elston Ave Suite 104 Chicago IL 60614