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SOLD.JILLIAN BAKERF R O M S T A R T T O S O L D . A L L T H ED E T A I L S Y O U N E E D T OS U C C E S S F U L L Y L I S T & S E L LY O U R H O M E & W H Y T H E B U Y E R SC O M E T O U S .

Hi, I'm Jillian and I believe inyour home.Home is more than just a physical space. It'swhere you've created countless memories,shared moments with loved ones, and whereyou feel most comfortable. When it comes time to sell your home andbegin a new chapter, the process canoftentimes feel overwhelming. Selling ahome can be an emotional journey, and it'sunderstandable to feel apprehensive. WELCOMERest assured that together, I will help younavigate the process with ease and outlinethe process and create a plan together, soyou don't have to do any of the heavy lifting.From providing advice with preparing yourhome, to finding the right buyers, negotiatingthe best terms for you & creating a smoothclose, this booklet will be your guide.Jillian2

04About Me and my TeamCONTENTS06Successful Selling Process07Listing Consultation09Preping the Home11Photos & Timeline14Marketing17Online Debut20Contingency Period22Settlement Day

Having grown up in country Queensland and myfather being the district valurer for the Wide BayBurnett Region for his working career, it is nowonder I have held an interest in Real Estate. Forthe past 13 years my reputation as a consummatereal estate professional and master negotiator hasbrought fantastic results across the Northernsuburbs of Brisbane. My story is one of the realestate professional who has effectively adapted tothe changing landscape of property sales,harnessing the power of social media and modernplatforms and assembling a team dedicated toexcellence in innovation and the client experience.With a consistent history of many years ofexceeding my seller’s expectations, are the trustedongoing relationships that I have built throughoutthe journey. With a large proportion of mybusiness being repeat loyal clients and theirnetwork of referred family and friends, you can besure your experience with myself and my team willbe exceptional and I will always be your “go to”when it comes to real estate.An employer, mother, dog lover, home owner,landlord and a long-time resident of BridgemanDowns, I possess deep local knowledge andestablished connections throughout and count mysupport of local schools, businesses, and the localareas as one of my greatest passions. JILLIANBAKERLicenced Real Estate AgentAWARDS &ACCOMPLISHMENTSA LITTLE ABOUT MER a y W hi te P r e m ie r Pe rf o r m er S ta tu sR a t e My A g e n t Su bu rb W i n n er2 0 2 2, 2 02 3 , 2 0 24T o p 2 0% N at i o n wi de C us t o m e rS e r vi ce A w a r dJillian Do what you and never worka day in your life!4

When it comes to buying or selling a property, having a real estate team on yourside is a game-changer. Not only will they always be available to take calls andshow properties, but they'll also bring a wealth of experience and expertise to thetable.When it comes time to take your largest asset to market, it's vital to have a varietyof perspectives to build your specific marketing plan. As a team we build a planjust for your home and each listing is vetted through the team, which ensures wedon't have any holes in our marketing.Our job is to get you the best deal and often times that is through leveraging ourcombined skillsets...and NETWORKS.While we personalize our marketing approach, we systemize our approach topaperwork, ensuring you always know what's coming next.SAY HELLO TO MY TEAM...Gaige BatesSales AssociateMitch HolmesAdministratorSonya TreloarSales DirectorWayne TreloarPrincipalWHY HIRE A TEAM?Jillian and her team pride themselves on their integrity, knowledge of the industry andexceptional communication with their sellers and buyers. 5

SUCCESSFULSELLING PROCESSL I S T I N GC O N S U L T A T I O N |S A L E S T R A T E G YG E T T H E H O M ER E A D Y F O R T H EM A R K E TP R O F E S S I O N A LP H O T O S O N L I N E D E B U T| L I S T E D F O RS A L EO P E N H O U S E |O F F E RP R E S E N T A T I O NC L O S E O N T H EH O U S E ( A N DC E L E B R A T E )I KNOW THAT SELLING YOURHOUSE CAN BE STRESSFUL... But it doesn't have to be. Instead it canbe the glorious start to a new chapter. The reliving of wonderful memories & theanticipation of a new family loving yourhome with fresh eyes.With our modern approach to marketingand a streamlined system for paperwork,we take the stress out of SOLD.Let's be honest, starting your next chaptershould be EXCITING!C O N T I N G E N C YR E M O V A LP E R I O DThe JillianBaker team6

LISTINGCONSULTATIONThis is where we make a plan together. As youragent, I'm going to be asking you questionsabout your goals for selling your home and anyquestions or concerns you may have related toyour sale. Please take a moment to think aboutthose things before our consultation so that wecan ensure we make the best use of our timetogether and address the most importantissues.I'll also be preparing materials for your review,including an overview of our marketingcampaign, an explanation of social strategy anda comparative market analysis to show youwhat is selling (and not selling) in your marketarea.A few things to think about before we meet...What is your moving timeline?What do you hope to net from your home sale?What concerns do you have about listing or buying?Write these things down before we meet so we can talkthrough all the details!Jillian7

SETTING THERIGHT PRICEYou know what happens when you overpriceyour house? Nothing. Nothing happens. Noshowings get scheduled, no offers come in. Pricing is a science and the single mostimportant strategy you'll employ when going tomarket using the private treaty method. Duringyour listing consultation we'll make sure yourgoals align with market conditions and make aplan together.On the other hand the most important tool withauction is not discussing the price with themarket. If the highest bid meets or exceeds thereserve price, the property is sold under thehammer to the highest bidder. If the propertydoesn't meet the reserve price, negotiations mayoccur between the seller and the highest bidderto try to reach an agreement. Alternatively, theproperty may be passed in, and negotiations cancontinue privately afterward.NOTES8

05Tidy all toys, pack away as many as you canTrim all bushes, mow any lawns and clear drainsRake any gravel and add fresh mulch to the gardensRemove any trees that are encroaching on the houseor guttersBackyardMY TIPS ON PREPING THE HOMESweep front porch + add welcome matPlant potted flowersTrim and mow regularlyGive the letterbox/ front door/front fence a spruceup, as first impressions count06Front Entry07Wipe down all blindsTouch up any paintReplace any lightbulbs and clean light fittings/fansCheck that all electricals are working such as rangehood, air-conditioners, fansThroughoutClear off all counters, everything from food items,paper towels and toastersRemove all personal accessoriesTidy pantry and clean the oven - buyers alwaysopen the oven01KitchenRemove all personal accessoriesDeclutter, including furniture if neededRemember the less furniture there is the largerthe rooms will lookRemove all personal photos and pet items02Family Room03Remove 30% of items in closetsRemove all personal accessoriesReplace bright bedding with neutral tones ifpossibleBedrooms04Clear all counters of productsRemove all personal accessoriesReplace bright towels & mats with white onesAdd a small posey of flowers or a new candleBathroomsCleaning & prepping your home to sell can increase its value by 3%-5%08 A deep clean communicates that the home has beenwell cared for and increases the home's value to buyers.Final Clean9

K I T CHE N B A C KYA R DF A M ILY R O O M F R O NT E N T R YB E D ROO M S M I S CEL L A N E O U SB A T HRO O M SPre-ListTO DO LIST10

Ever heard that old saying: "You never get a second chance to make afirst good impression"?Well, it's true! In real estate, that first impression can be the differencebetween selling your house and having it sit on the market formonths.When it comes to real estate photography, the first impression is notjust about the home—it's about the potential buyers' initialperception of how they would feel living in that home. So in a snap shot, it’s all about the attention to detail when we do yourphoto shoot and we ensure that we take several photos of the sameroom - from different angles and lighting to ensure we have capturedthe best outcome for your property and it’s features.PROFESSIONAL PHOTOS IN A SNAP SHOT11

Homes listed with professional photography sell 32% faster.The average ROI on professional real estate photography is82.6%.68% of consumers say that seeing Bespoke photos of aproperty (photos which are tailored with meticulousattention to detail to specifically demonstrate the homeenvironment and pleasures) made them fall in love with thehome before they saw it.Shocking Truths...12It is not uncommon that agents that carry a large range ofstock send their admin or associate staff to handle openhomes. This is because they cannot be at two different openhomes at the same time.

GO TO MARKETTIMELINEHomes perform best when they go to market atthe beginning of the week to ensure that thereis adequate online audience viewing leading upto the first open home. It is recommended that all cleaning and photosare taken the week prior to the launch date.On photo day, my photographer and I will bethere to assist with any final touches or tweaksand this will normally take 1 hour to complete.The photos will then be edited and used tobuild the following marketing materials:Your home onlineNeighborhood direct mail piecesSocial media posts Open house materialsThe JillianBaker Team13

010203When taking a home to market, it's imperative to have an immersive marketing strategy. Thismeans your ideal buyer is seeing your home multiple times in multiple mediums. This 3-Stepapproach allows for buyers across all generations to see the details of your home.01 02 03THE DETAILS...GOING TO MARKETThree Step Marketing ProcessDATABASESOCIALOPENHOUSEDATABASE: sending out a property to my database is a smart movebecause it allows me to reach a pool of pre-qualified potential buyersefficiently. In addition, I have a panel of Buyers Agents whom I have workedwith on many occasions that already also have a list of buyers ready andwaiting for the new isting in your location.SOCIAL: They see a postcard in the mail and then a reel pops up talkingabout the same house. Then a Facebook ad...finally, buyers are clicking onthe link to our websites, where they can take a further tour.OPEN HOUSE: Which invites them to the Open House so they can see whatyou have to offer in real life. Since they've already seen the photos, thisbuyer is highly invested in your home already.14

Ray WhiteWEEKLY JUSTLISTEDEMAIL - 10,000RECIPIENTS11 WEBSITE PLATFORMSFLYERDISTRIBUTIONS IN YOUR SUBURBOPEN HOMEPRESENTATIONRay WhiteSOCIAL MEDIAPLATFORMSRay WhiteMY GUIDE WEEKLY LISTINGBOOKREALESTATE.COM.AUHANDDELIVEREDINVITATIONSRay White NATIONAL &INTERNATIONALBUYER DATABASEStudies show that in order for consumers tomake a buying decision they need to spend7 hours of time, with 11 touch points fromat least 4 different platforms to feelcomfortable pulling the trigger. This is whyimmersive marketing is an absolute MUSTwhen going to market. The 7-11-4 RulePerhaps 7 hours feels aggressive, but buyinga home is often one of the biggest decisionsconsumers make, so we want to make iteasy for them to spend 7 hours on YOURHOME. This is how we go beyond that......and why the buyers come to us.15

CLEAN & PREPSOCIAL DEPLOYEMENTPHOTO & VIDEOOPEN HOUSEWEBSITE PLATFORMSFLYER DISTRIBUTIONtheTIMELINEContent shoot dayFull photos of home andgenerated floorplanx100 hand deliveredinvitations to yourneighbourhood - the biggerthe crowd the greater thecompetitionx100 Just listed flyersAll social media piecescreatedPhoto/video of Just Listedpreview of your property.Opening show, no showingspriorTwilight open home oneevening during the week &again each Saturday SIGNBOARDListing your home on the10 real estate portalsTracking all visitor activityand enquiriesFor Sale Sign is put in placeGenerates InterestBegin packing, remove 30%of items in closets or thegarageRemove all clutterRemove personal photos16

It's no secret that the housing industry haschanged over the years. Gone are the days ofnewspaper listings and word-of-mouth leadgeneration—now, most people turn to theInternet when looking for new homes. With 95percent of home buyers using it, the Internet isan essential tool in the home search process.The average home buyer spends 10 weekssearching for a home and previews 12properties before deciding on their purchase.With our advanced software applications wecan also see how many times your prospectivebuyer has viewed your property after theyvisited it. ONLINE DEBUTLISTED TO SELL“Giving your home as much visibility as possibleusing a variety of tools to ensure your home isseen by thousands of potential buyers is one of themajor keys to a successful sale”Of course, I don’t forget the basics: I publish your listing on the major real estate platforms like realestate.com, raywhite.com, raywhitebridgemandowns.com, homely.com.au,realestateview.com.au, onthehouse.com.au and claim thoselistings to follow statistics. The JillianBaker Team17

Open houses are essential when selling a property. Think about it: when you hold an open house, you'reexposing your listing to the world, especially if you doit regularly. That means that each of those events willgive your property renewed attention on all of theonline portals and make your listing pop up in front ofmore potential buyers. And because this is physicalreal estate we're talking about, an open house alsogives them a chance to experience your home inperson!Not only does this mean more exposure for yourproperty and more traffic for you—the extra foottraffic means that someone who's just looking for funor out of curiosity might end up being your nextbuyer.At all times I will be representing you and your homeby attending all inspections. I may have additionalstaff to assist me and this is due to the large numberof buyers that attend our open homes. OPEN HOUSEThe JillianBaker TeamCOMMUNICATIONNot only will you receive phone calls from me on a dailybasis I will also provide you with a writtencomprehensive report of your marketing campaign.This report consists of all the feedback I have receivedfrom buyers who have visited your property, enquiredabout your property, their feedback and level ofinterest. Furthermore being able to follow what ishappening behind the scenes with your campaign froman online prospective is also essential so included I amable to include these factors so we can monitor andmanage the progress and audience engagement.Overall, communication is essential during the sellingprocess to build trust, manage expectations, maximizeexposure, facilitate feedback, solve problems, reducestress and maintain relationships. A proactive andtransparent approach to communication contributes toa successful and satisfying selling experience for allparties involved.18

OFFER PRESENTATIONOffer presentations happen any time I receive an offer or offers. When this happens I willget together to review the offers with you side-by-side so we can compare them and youdecide on which one to accept or counteroffer. In a multiple offer situation, we'll review them all at once. This strategy is ideal because itallows us to compare offers from different buyers at once, rather than receiving them oneby one over time.With today’s ever changing technology, software applications have been designed so thatthe prospective buyers submit their offers and then bid online against one another.Although this process sounds easier for the buyer and exiting for the seller to watch theoffers appear, the agents responsibility of effectively navigating discussions, conversations,or transactions with the goal of reaching mutually beneficial agreements or resolutions issomewhat reduced or removed from the transaction.Each offer needs to be treated uniquely and in person! It is rare that two offers are thesame and dedication, thoroughness, negotiation experience, problem solving, emotionalintelligence are just some of the skills your agent should be delivering. After all this is howthe agents fee is earned. To ensure a tailored approach is met in addressing your needs and your buyers needs,developing a rapport with your buyers is also essential to ascertain their overallcommitment to the transaction.19

CONTINGENCYPERIODIn real estate, a "contingency period" refers to a condition of the Agreementof Sale that needs to occur in order for the transaction to keep movingforward. As the buyer, there are many contingencies that they can chooseto have included in your contract.Passing this period, if everything looks good at this point, there are just afew more stages before closing: some examples are the buyers Building &Pest inspection, Subject to Finance and Subject to Settlement conditions.By working closely with me you'll be better able to understand whatcontingencies are all about, when they're most likely to be necessary, notnecessary and what you can do to make sure you're in the best positionpossible for dealing with contingencies should they arise. There are alsocontingencies that can be put in place to protect you as the seller and whenthese are necessary I will certainly be recommending them. 20

02A building and pest (termite) inspection is a thorough examination of a property conducted byqualified inspectors to assess its structural integrity and identify any pest infestations ordamage.Building & Pest Inspection03 Finance involves that the sale depends on the buyer securing a mortgage or loanfrom a bank or lender before the sale can be finalized.Finance 04CONTINGENCIESSettlement involves receiving payment from the buyer and transferring ownership orpossession of the goods or services sold, thereby completing the transaction. It marks theconclusion of the sale agreement and the fulfillment.Settlement01In Queensland a 5-day cooling off period allows a buyer to withdraw from acontract to purchase residential property within five business days of signing andwithout any explanation.5 Day cooling off PeriodCOMMON

Today marks the big day – settlement day! I've been through this process countless times, and Iassure you, we'll navigate through it smoothly. While there shouldn’t be any more paperworkfor you to sign, there are still some important steps we need to take care of to finalise thetransaction..Your solicitor or conveyancer will coordinate the final settlement time , ensuring all legalaspects are addressed. This includes the exchange of legal documents and the transfer offunds. Typically, a settlement time is arranged where both parties' solicitors meet online usingPEXA to finalize the transaction.During this meeting, your solicitor will ensure that the funds from the buyer are received andverified. Once the funds are confirmed, your solicitor will release them and oversee the transferinto your account. Once settlement has occurred and the funds have been successfullytransferred, your solicitor will notify you or Myself.Once everything is finalised, we'll release keys to the new homeowner.SETTLEMENT DAYThe JillianBaker team22

CAN EXPECTWhat youI know this is about more than selling highand buying low and in this current marketone would question if buying low could beachieved. I can however promise you that ifthere are some forks in the road ahead, I'llbe the agent by your side that will help youhandle the process to avoid any delays orroadblocks. You can expect daily phone callswith feedback, honesty & creative problemsolving to get you where you want to go. Jillian23

HERE’S WHAT THEYSAYMATTHEW W.My experience with Jillian was faultless andextremely professional throughout the sale. Jillianscommunication, dedication and transparency are2nd to none. Throughout the sale we had constantupdates, reports and any questions were answeredwith confidence. Her knowledge of the area isfaultless and exceeded out expectations. I wouldhighly recommended Jillian to anyone looking tobuy or sell. Job well done!ANDREW C. - ALBANY CREEKWe had full confidence in Jillian’s experience soknew she would make it an easy transaction forus. She delivered in spades a result that workedwell for both us and the buyers.. We are verygrateful and highly recommend her services.The JillianBaker TeamHAYLEY - BRIDGEMAN DOWNSJillian has been a pleasure to work with. Weinterviewed several agents and from themoment we met I knew she was the one. It isthe first property we have sold and having notgone through the process before we feltinformed and in good hands through everystep. Jillian went above and beyond topersonally fix a minor issue the buyers had withthe garage door, turning up with a screwdriverto rectify it herself! Jillian a truce professionaland I wouldn’t hesitate to engage her again. Weare very please with not only her services thethe result she achieved for our sale in such ashort amount of time.DAMIAN - EATONS HILLJillian Baker was excellent, 10 out of 5 starsthroughout the whole process Her knowledgeand advice of the market and the process wasunquestionable. Jillian Diligently worked withme, communicating regularly though theprocess to achieve a desired result. I would nothesitate recommending or using Jillian and herteam as my real estate agent in the future.COLLEEN - ALBANY CREEKJillian is a true professional in all aspects!Her knowledge of the market was real and I was kept informed the whole time. I’m an elderly lady and the process of selling my house of many yearswas extremely stressful but Jillian held my hand the whole way. She went above and beyond what anagent should do. My next plan was to move to a retirement village and Jillian was able to provide mewith ideas and options to consider. This too was a daunting process on my own but I am sohonoured that Jillian could assist me with this journey also. It was always a pleasure to see herwalking up my driveway and she got me a really good sale price to boot!24

THARINDU - MCDOWALLJillian is a great person and a knowledgeable agent.She helped us acquire our dream property whenwe didn’t think it would work out and she madesure everything stayed on track with a very tighttimeline. If you want a personable, helpful andcommunicative agent and team we highlyrecommend Jillian and her team.IRMGARD - MCDOWALLJillian was spot on the market and I was extremelyhappy with the sale result and overall sheachieved the highest result for my complex. Thisis the second property she has sold for me and Iwouldn’t bother interviewing any other agents.HOLLY - ALBANY CREEKI am so happy that I decided to sell my housewith Jillian Baker. Out of all the agents Ispoke with Jillian took the time to listen andconnect with me. Selling a home is stressfuland Jillian showed genuine care for mysituation and helped to make the wholeprocess run so smoothly. Really going aboveand beyond to help, Jillian is honest,professional and always returns callspromptly and I would 100% recommend toanyone looking at selling their home in theAlbany Creek area.GARY AND LINDA - ARANA HILLSWe first met Jillian 10 years ago and since thenwe have also known that she would be ouragent when we were eventually ready, 10 yearslater! Her calming demeanour selling our homehelped take away any stress that we may havefelt leading up to going on the market andsubsequent open home, she outlined theprocess and kept us informed every step of theway. Jillian also helped us with the buyingprocess and represented us at an Auctionwhich we were too nervous to participate in.We know that Jillian will always be there for usin the future when we are ready to buy and sellagain.ASTRID - ALBANY CREEKWe picked Jillian because she was honest and straight forward with us from the start. The preparationworks as well as presentation and sales process were done professionally and with plenty ofinformation flow, so we were never kept in the dark about what was going on. Thanks to Jillian’s activeinvolvement to help to reach our goal, sell our property and secure our dream home for the change oflifestyle we wanted. It was hard work for all involved but well worth it!DANIELLE & ANDREW - MCDOWALLWe can’t say enough positive things about Jillian.She is a superstar and went beyond whennegotiating with the buyer. She is one of a kindwhen it comes to a very professional and caringagent.The JillianBaker TeamDAN & SUSAN - CARSELDINEWe hadn’t sold in almost 2 decades so we neededguidance on selling our family home in all areawhich Jillian delivered on. Jillian provided fantasticmarketing advice and styling options for ourhome to ensure the right buyers were engagedand our property was seen. She also went aboveand beyond and held private viewings of ourhome on Sundays. 25

LEAN - BRIGHTONJillian got my property sold on the first day,towards the top end of the market appraisal. Shealso helped with organising the staging and someworks to get it ready for market. Very satisfied withthe outcome.DEBORAH - EVERTON HILLSAt our first encounter Jillian told us exactlythe true nature of the market and what weshould expect. Jillian went above andbeyond to capture the right buyer for us and secure a good price. She and her team werealways friendly and helpful and trulyprofessional at all levels. Their database oftrades people and professionals was trulyimpressive and so made our journey somuch easier. On a personal note I would saythat Jillian truly cares.ANGUS - WAVELL HEIGHTSAlways professional in her appearance andcommunication, and available to answer anyquestions we had. Good knowledge of themarket and gave us very logical and soundadvice regarding the sale of our property.JESS - ALBANY CREEKJillian was knowledgeable about the local area and provided key tips on how to market the property. Sheworked with us while allowing us to be as involved as we wanted to be in marketing strategies andpreparing our home for sale. The presentation and attention to detail was wonderful. We were veryhappy with the final result and a smooth and stress-free experience! HUDA - EATONS HILLThe JillianBaker Team25Jillian got my property sold on the first day,towards the top end of the market appraisal. Shealso helped with organising the staging and someworks to get it ready for market. Very satisfied withthe outcome.HAYDEN - ALBANY CREEKJillian was great to deal with regarding my propertyin Albany Creek, her valuation was on the moneyand well above my expectations. As the house wasvacant, her and her team were very attentive tomaintainence on the property during and after thesale.MORGAN- MCDOWALLJillian was fantastic! Her caring but professionalattitude towards the whole sale process made usfeel so comfortable and confident that we were ingood hands and getting a great outcome. If youwant a stress-free sale, Jillian is the perfect personfor the job!EMMA - KEPERRAJillian is a very professional and knowledgeableagent. As first home buyers Jillian always tookthe time to assist us with even the mostsimplest questions. She reached out to usmultiple times through the process to check inand ensure we were travelling okay. We wouldhighly recommend Jillian and we woulddefinitely use her again through either a sellingor buying process!

For over a century, Ray White has been synonymous with excellence in the real estate industry.Established in 1902 by visionary entrepreneur Ray White, the brand has since grown into a globalpowerhouse, with a presence spanning continents and a legacy that continues to thrive. As Ray White celebrates its 100th anniversary in the city Brisbane, it's more than just a milestone – it'sa testament to a century of unwavering dedication to clients, agents, and the communities they serve.From its humble beginnings in Crows Nest, Queensland, Australia, Ray White has expanded into anetwork of over 1,000 offices across Australasia, Asia, and the Middle East. As Ray White embarks on its next century, the focus remains on building on the brand's rich heritagewhile embracing the opportunities of tomorrow. Whether you're buying, selling, or investing inproperty, you can trust Ray White to deliver results that exceed your expectations.Mark 120 years of excellence, innovation, and an enduring legacy that continues to inspire. Ray Whiteis still a family operated business to this day. Here's to Ray White – a name you can trust for all yourreal estate needs, today and for the next century to come.OVER 120 YEARS OF BRAND POWER26

jillianraywhitejillian.baker@raywhite.com5 Canopus Street,Bridgeman DownsQLD GET IN CONTACTREADY TO LIST?0424 899 433J I L L I A N B A K E RR E A L E S T A T E A G E N TSet your appointment here:TheJillianBaker Team The contents of this brochure are the copyright © of Jillian Baker of Ray White Bridgeman Downs. Apart from any fair dealing for purposes of private study, research, criticism or review, as permittedunder the Copyright Digital Amended Act 2000 and Copyright Act 1968, no part may be reproduced in any form or by any means (electronic, mechanical, micro-copying, photocopying, recording,magnetic or optical storage or otherwise) or transmitted, broadcast or published without prior written consent of Jillian Baker of Ray White Bridgeman Downs.