WVIA Community Impact Report 2024 : simplebooklet.com

2024 COMMUNITY IMPACT REPORT | EDUCATION 3As we present this edition of our Annual Community Impact Report, I am proud to reect on the many accomplishments of WVIA in 2024—an extraordinary year of growth, engagement, and IMPACT. From our essential programming to our educational services and beyond, this year has been a testament to the power of community. The breadth of our work is so far-reaching that even this report can only scratch the surface of what we’ve achieved together.Thanks to you and our loyal community of supporters, WVIA continues its mission to inform, educate, and inspire the people of Northeastern and Central Pennsylvania. Whether through radio, television, or in-depth local news coverage— we bring people together and deliver essential information that empowers individuals, but our impact doesn’t stop there. We are in local classrooms with students, we’re engaging directly with citizens, and we’re sharing vital news that matters to our communities. This is how we enhance the quality of life in our region, one interaction at a time.In 2024, we were both honored and humbled with many accolades, including multiple awards, the induction of two of WVIA’s most beloved radio hosts, George Graham and Erika Funke, to the Luzerne County Arts & Entertainment Hall of Fame, and the election of our Chief Content Ofcer, Ben Payavis II, to the prestigious National Academy of Television Arts & Sciences Board of Governors.MESSAGE FROM THE PRESIDENT & CEOAwards aside, the true measure of our success is the powerful, tangible impact we have on the lives of those we serve every day. Your support makes it all possible, and we are deeply grateful for your trust.Looking ahead, we’re excited to broaden our news coverage, strengthen our connection to local history through compelling documentaries, and deepen our impact across the region. As the media landscape evolves, WVIA News remains a steadfast source of independent journalism you can trust. Our commitment to educating and inspiring our communities is stronger than ever, and with the renovation of our headquarters, we’re poised to meet the needs of today while preparing for the future. This reimagined space is not just a building—it’s a testament to the vision of past generations who recognized the power of media to improve lives. It’s a gift to our community, ensuring that WVIA remains a cherished regional treasure, capable of inspiring and serving generations to come.As you read through this year’s Community Impact Report, know that every success and every initiative is made possible by your support. Together, we are making a difference. Thank you for being part of our journey.DEAR FRIENDS,WITH DEEP APPRECIATION,CARLA MCCABE • PRESIDENT & CEO Radio News Digital Community Engagement Coming Attractions 2024 WVIA Awards Insider Society Legacy Society Sponsorship Partners

Page 4

WVIA BOARD OF DIRECTORSEXECUTIVE COMMITTEE:Robert T. Kelly, Jr. Board ChairDennis Cheng Vice-ChairL. Peter FriederGertrude McGowan, EsquireM. Holly Morrison, D.Ed.Dr. Karen MurphyJose A. de los RiosJohn F. Pullo, Sr.BOARD OF DIRECTORS: Justin Genzlinger Jon KirkwoodGrace McGregor KramerPatrick MartyLili RosenstreichJonathan WeisJan Alexander WesselDIRECTOR EMERITUS:Andrew J. Sordoni, IIIDEAR FELLOW MEMBERS OF THE WVIA COMMUNITY,As I embark on my role as WVIA’s Board Chair, I am lled with excitement for all that lies ahead.Before we look toward the future, however. I must take a moment to extend my deepest thanks to my predecessor, Peter Frieder, whose dedication and leadership as our immediate past Board Chair have been invaluable to WVIA. Peter’s tireless efforts helped shape this organization into what it is today, and we are incredibly grateful for his service and for his continued commitment to our mission.I am also thrilled to voice my appreciation for Carla McCabe, WVIA’s President & CEO. Carla’s visionary leadership has propelled WVIA to new heights. Under Carla’s guidance, WVIA has ourished, and I am pleased to congratulate her on her recent election to the PBS Board of Directors. This achievement is a testament to her exceptional talent and presents new opportunities for WVIA as we take on a more signicant role in shaping the future of public media on a local, regional, and national basis.As WVIA transitions to the future in an ever-evolving public media landscape, we will continue to embrace change with renewed energy and purpose. From new programming to enhanced community engagement, we are transforming how WVIA connects with our viewers, listeners, and partners. The journey ahead is one of innovation, growth, and an even deeper commitment to serving the people of Northeastern and Central Pennsylvania.It is an exciting time to be part of the WVIA family, and I am honored to lead our efforts as we write the next chapter in our story together.On behalf of everyone at WVIA, I want to extend our sincere thanks to you for your unwavering support.MESSAGE FROM THE BOARD CHAIR BEST REGARDS,ROBERT T. KELLY, JR. • BOARD CHAIRWVIA recognizes and thanks outgoing board members for their service and support.Rick Cohen • 14 years Jeanne Genzlinger • 12 years Dr. L. Jay Lemons • 14 years Nicholas Niles • 14 years Don Stanziano • 5 years

Page 5

2024 COMMUNITY IMPACT REPORT | EDUCATION 5WVIA is more than just great television and radio programming — WVIA is a force for good, a media powerhouse deeply rooted in the communities we serve. Since we rst switched on our television signal in 1966, our mission has not waivered: to harness the power of media to educate, inspire, and inform our region. In short, WVIA uses media to improve lives.Unlike other media companies, we measure our success by the impact we have in making our region stronger, not by prot margins or audience metrics. WVIA is for our community, and we are funded in large part by our community. REVENUE SOURCES31%12%12%12%20%7%2%Individuals, foundations, and corporations from all corners of our region choose to invest in WVIA, making community support our largest funding source. Other funding sources might evolve or change over time, but our loyal network of community supporters ensures that WVIA can shine bright, serving everyone who calls this special region home.We share our success with you, our thoughtful supporters who help make WVIA thrive. Thank you.TOTAL OPERATING REVENUE FOR FISCAL YEAR 2024* $6,107,913INDIVIDUAL GIVING $1,874,033INVESTMENT INCOME$738,615FEDERAL FUNDS $1,222,719CORPORATE SUPPORT & PRODUCTION UNDERWRITING $739,528EARNED INCOME $256,550STATE & LOCAL FUNDS $125,000IN-KIND SUPPORT $445,993FOUNDATION GRANTS $705,4754%*The contributions made in FY 2024 to WVIA’s restricted capital campaign are not reected in the operating fund contributions reported in this Community Impact Report.

Page 6

2024 COMMUNITY IMPACT REPORT | EDUCATION6S U P P O R T • I N S P I R E • A M P L I F YWVIA is committed to the education and intellectual growth of our region’s students and teachers. WVIA Education uses and offers professional development resources for teachers and administrators. We continue to expand our services in collaboration with the Pennsylvania Department of Education, Intermediate Units, and school districts to provide programs to serve the evolving educational needs in the community.STUDENTS ENGAGEDTHROUGH OUR SCHOOL DISTRICT PARTNERSHIPSSCHOOL SUPPLY KITS, BOOKS, ANDEDUCATIONAL RESOURCESDISTRIBUTEDINDIVIDUALS REACHEDTHROUGH 60 EDUCATIONALENGAGEMENT SESSIONS FOR STUDENTS, TEACHERS, ANDCOMMUNITY MEMBERS95,000+ 3,000+ 2,800+

Page 7

Page 8

Page 9

2024 COMMUNITY IMPACT REPORT | EDUCATION 9Research-based, highlighting local businesses and entrepreneurs, and guided by community need, this initiative has grown to serve Pennsylvania students and beyond, thanks to generous support from local and regional foundations. Our partnership with The Institute for Public Policy & Economic Development has allowed us to target “high-priority” occupations in our region, and our WVIA Education Bilingual Advisory Board has guided us in the development of the Spanish-language component. Careers that Work/Carreras que funcionan provides essential materials as teachers, caregivers, and students engage in state-mandated career readiness activities. Pennsylvania requires that all students graduate with a personalized career plan and portfolio tied to clearly dened K-12 career education benchmarks, and the Careers that Work/Carreras que funcionan curricula (lesson plans, activities, and evaluative materials) align with Pennsylvania Readiness Standards.BE MY NEIGHBOR DAYThe rst of two Be My Neighbor Day events for 2024 was held at the Viewmont Mall in Dickson City, PA where free Be My Neighbor Day bags were distributed to every child who participated. Each bag was lled with literacy and social-emotional learning resources. Community partners also distributed age-appropriate educational materials in the themes of kindness and good health. Children in attendance created cards for veterans that were donated to the Geno Merli Veterans’ Center in Scranton, PA, and the Linwood Nursing Home in Scranton, PA. Hygiene items were also donated by attendees and distributed to local shelters. Through the guidance and support of our WVIA Education Bilingual Advisory Board, this event was accessible to Spanish speakers as well as English and our friendly and energetic bilingual volunteers served as language ambassadors for our event, allowing us to open the event to a larger and more diverse audience. We were fortunate to host a second Be My Neighbor Day in 2024 at the Pittston Memorial Library. Highlights of this community event were free literacy and dental health giveaways, a Halloween costume parade, and story time sessions in both American Sign Language and Spanish. Attendees were invited to donate new books to the library.“The learning resources provided by WVIA play a huge role in my students’ achievements and inspire them to reach for the stars!” Weatherly Area School District, Education Advisory Board Member “The WVIA staff was so incredibly kind to my daughter. The whole experience was so special.” Be My Neighbor Day$GRANT FUNDEDWINNING$GRANT FUNDEDDISCOVER THE IMPACT

Page 10

2024 COMMUNITY IMPACT REPORT | EDUCATION10POETRY OUT LOUD competition, a partnership with The Armature, helps increase awareness of regional talent in our schools by supporting arts and literacy programs in our 22-county coverage area. This regional arts education program for high school students encourages the study of great poetry by offering educational materials and a dynamic recitation competition. This program encourages student mastery of public speaking and helps build self-condence. The winners from participating schools in our region then compete for a chance to advance to the state competition in Harrisburg. WVIA is the only station that produces and airs the regional competition on television and radio, enabling the students to share their love of poetry with our entire region. The 2023 WVIA Poetry Out Loud winner was the rst runner-up in the PA state competition. The 2024 WVIA regional winner won states, advancing to the national competition. ARTIST OF THE WEEK gives high school students a chance to showcase their artistic talents on WVIA TV and wvia.org and to be celebrated within the schools and community. This year, we featured more than 30 students from our partnered school districts who were talented in music, theater, dance, and art. THE GREAT TEACHERS ESSAY CONTEST gives high school students the opportunity to write an essay about a teacher who has made a difference in their lives. Thoughtful and reective, the essays draw attention to the teachers who go above and beyond for their students. Often, great educators don’t get the opportunity to hear about the impact they have on their students’ lives. This contest helps to celebrate our region’s amazing teachers.WVIA EDUCATION WRITERS CONTEST is designed to promote the advancement of children’s reading skills through hands-on, active learning. It encourages children in kindergarten through sixth grade to celebrate the power of creating stories and illustrations by submitting their original pieces. Winning pieces are shared on wvia.org.$GRANT FUNDEDEITCFUNDEDEITCFUNDED

Page 11

Page 12

2024 COMMUNITY IMPACT REPORT | EDUCATION12YOUTH VOICES WVIA’s newest Education initiative, Youth Voices, provided an inaugural cohort of Shikellamy middle-school students the opportunity to work with seasoned WVIA Production and Education staff through hands-on equipment training and experience in every aspect of source vetting, content production, and publishing to create content for WVIA FM, TV, and digital publication. Students worked in teams with our professional content creators to develop media literacy skills and create content that makes a difference. Their nal product aired on WVIA-TV and can be found on wvia.org. Youth Voices will engage an additional 8 partners in 2025. “It is through Youth Voices that [WVIA] nurtures leaders, storytellers, and change-makers of tomorrow.” Shikellamy Secondary Librarian and Middle School Gifted TeacherFor more information about WVIA Education Programs, please contact Alissa Swarts, Director of Education, at 570-602-1121 or alissaswarts@wvia.org.Last year, WVIA’s PBS Kids in the Classroom provided resources in STEM and literacy to more than 1,500 students in grades PreK-2nd grade. WVIA’s PBS Kids in the Classroom program uses popular kids shows to explore mathematical concepts such as categorization and sorting, as well as healthy eating and social-emotional learning. WVIA Educators guide student participation in an activity to demonstrate their learned knowledge. Students receive an age-appropriate children’s storybook to encourage reading at home. $GRANT FUNDEDEITCFUNDED$GRANT FUNDEDWINNINGEITCFUNDEDVIEW THE FINAL PRODUCT

Page 13

2024 COMMUNITY IMPACT REPORT | EDUCATION 13“A great presentation to encourage children to be unique, independent, and creative!” Luzerne County Head Start, Plains“Students were engaged and eager to experiment with their own designs.” Lake-Noxen Elementary“We love your use of great vocabulary like opinion, monochrome, and collage.” Mountain View ElementaryWVIA EDUCATION STUDENT SHOWCASEAspiring lmmakers who want to see their lms up on the big screen and meet other lmmakers enter the annual WVIA Student Showcase for a chance to have their short lms screened at the Northeast Pennsylvania Film Festival. These short lms are under ve minutes long and can be in any genre, including ction, documentary, animated, and experimental.CURRICULUM RESOURCESWVIA Education is proud to offer FREE cutting-edge curriculum resources (aligned with Pennsylvania state standards and American School Counselor Association learning standards) that correspond with our timely and engaging original programming. You can nd these resources, ranging from career development to arts education, on wvia.org or PBS LearningMedia. ACT 48 CREDITS FOR PENNSYLVANIA TEACHERSWVIA Education provides monthly, enriching professional development sessions designed to empower educators with tools and resources provided by PBS and WVIA. These sessions are geared toward classroom teachers, school counselors, curriculum coordinators, educational administrators, and media specialists. Participants are eligible to receive Act 48 ongoing professional education credits.For more information about WVIA Education Programs, please contact Alissa Swarts, Director of Education, at 570-602-1121 or alissaswarts@wvia.org.“$GRANT FUNDED

Page 14

2024 COMMUNITY IMPACT REPORT | EDUCATION14THANK YOU TO OUR ENHANCED SCHOLAR PROGRAM SCHOOL DISTRICT PARTNERS! WVIA’s Enhanced Scholar Program gives school districts the opportunity to showcase their talented students and provides professional development resources for teachers and administrators.Abington Heights School DistrictBenton Area School DistrictBerwick School DistrictBlue Ridge Area School DistrictCrestwood School DistrictCarbondale Area School DistrictDelaware Valley School DistrictDiocese of ScrantonDunmore School DistrictEast Lycoming School DistrictElk Lake School DistrictForest City School DistrictGreater Nanticoke Area School DistrictHanover Area School DistrictHazleton Area School DistrictLakeland School DistrictLake-Lehman School DistrictLewisburg Area School DistrictLoyalsock Township School DistrictMid Valley School DistrictMillville Area School DistrictFor more information about the Enhanced Scholar Program, please contact Teresa Sabecky, Education Program Manager, at 570- 602-1182 or teresasabecky@wvia.org.Milton School DistrictMontgomery School DistrictMontrose School DistrictMountain View School DistrictMount Carmel School DistrictNorth Pocono School DistrictOld Forge School DistrictPittston Area School DistrictRiverside School DistrictScranton School DistrictSelinsgrove School DistrictSouthern Columbia Area School DistrictSusquehanna Community School DistrictTunkhannock School DistrictValley View School DistrictWallenpaupack Area School DistrictWayne Highlands School DistrictWeatherly Area School DistrictWestern Wayne School DistrictWyoming Area School DistrictWyoming Valley West School District43 ENHANCED SCHOLAR SCHOOL DISTRICT PARTNERS

Page 15

2024 COMMUNITY IMPACT REPORT | EDUCATION 15Bob & Margi KellyFidelity Deposit and Discount BankFirst Keystone Community BankMartin and Karen MurphyMemco Realty Company LimitedMericle Commercial Real EstateNBT Bank NAPeoples Security Bank & TrustFor more information on WVIA Education initiatives and opportunities for giving, please contact Vicki Austin, Chief Education, Grants, and Corporate Relations Ofcer, at 570-602-1138 or vickiaustin@wvia.org. EITC FUNDERSWVIA is proud to recognize the companies and individuals that help make our Education programs possible through their Educational Improvement Tax Credit (EITC) support. This Pennsylvania program provides state credits of up to 90% of the gift given to WVIA.PPLPride Mobility Products CorporationSettlers HospitalityThe Dime BankThe Honesdale National BankWeis Markets, Inc.

Page 16

2024 COMMUNITY IMPACT REPORT | FOUNDATION & GRANT FUNDERS16Our grant partners empower WVIA to do more as we uncover and address pressing community issues, connect our audience to available resources, and amplify the messages of our nonprot benefactors while enhancing cultural, civic, and educational opportunities for our communities. WVIA is fortunate to receive funds from numerous partners who share our mission. Projects supported by these generous philanthropic organizations this year included such initiatives as our growing Careers that Work/Carreras que funcionan workforce development program, WVIA News expansion, including healthcare and bilingual (Spanish/English) reporters as well as a Report for America Corps Member, Keystone Edition: Health, an inclusive Be My Neighbor Day, Poetry Out Loud, STEM and Literacy Kids in the Classroom programs, the broadcast of Palma, our new Youth Voices education initiative, Scholastic Scrimmage, and many others.FOUNDATION & GRANT FUNDERSVICKI AUSTIN Chief Education, Grants, and Corporate Relations OfcerMINDY CRONK Grant Writer

Page 17

2024 COMMUNITY IMPACT REPORT | FOUNDATION & GRANT FUNDERS 17AllOne Foundation & CharitiesArts in Education Northeastern PA (aieNEPA)Benco Family FoundationCommunity Foundation of the Endless MountainsFirst Community Foundation Partnership of PennsylvaniaFred Rogers ProductionsGreater Washington Educational Telecommunications AssociationHawk Family FoundationMoses Taylor FoundationNavient Community Fund of the Delaware Community FoundationNortheastern Educational Intermediate Unit 19 (NEIU19)P & G Fund of the Greater Cincinnati FoundationPennsylvania Council on the ArtsPennsylvania Department of AgingPennsylvania Department of EducationThe PNC FoundationPPL FoundationReport for AmericaThe Robert H. Spitz Foundation administered by the Scranton Area Community FoundationScranton Area Community FoundationThe Sheldon Family Foundation at the Scranton Area Community FoundationThe 1994 Charles B. Degenstein FoundationWayne County Community FoundationWillary FoundationWyncote FoundationMoses Taylor Foundation is proud to partner with WVIA on a variety of projects, including Careers that Work and Keystone Edition Health. We are especially excited about the new dedicated healthcare reporter and the opportunity this position brings to increasing the breadth and depth of coverage related to regional health-related issues. WVIA is more than a news organization; it is truly a community partner with a commitment to improving the lives of people in our region.”President & CEO, Moses Taylor Foundation“For more information on how your philanthropic organization can partner with WVIA through grants, please contact Vicki Austin, Chief Education, Grants, and Corporate Relations Ofcer, at 570-602-1138 or vickiaustin@wvia.org.OUR GENEROUS GRANT FUNDERS2024 COMMUNITY IMPACT REPORT | FOUNDATION & GRANT FUNDERS 17

Page 18

2024 COMMUNITY IMPACT REPORT | MEMBERSHIP18With gratitude and pride, we celebrate the 13,650 households that form our WVIA membership family. Your unwavering support enables the impactful work reected in this report. Thank you, members! We couldn’t achieve this without you.MEMBERSHIP: CELEBRATING WVIA’S STRONG MEMBERSHIP COMMUNITYMEMBER DAYS: A TOKEN OF OUR APPRECIATIONAt WVIA, we cherish our members and strive to show our a standout highlight, offering unique opportunities for our members to enjoy family fun and community connection. Last year, over 4,650 members participated in these cherished events.Thanks to the generosity of local businesses, these days are provided free of charge, creating shared moments to celebrate the power of public media.SHANE SHANNON Membership Services SpecialistKATE SICKORA Chief Development OfcerNORA DILLON Director of Membership

Page 19

TAKING A STAND AGAINST HUNGERFood insecurity continues to be a critical challenge, both locally and globally. The pandemic exacerbated this crisis, leaving families in our community struggling to balance feeding their loved ones with meeting other essential needs.During a Spring Food-Raising Drive in May of 2024, as well as during our Fall Radio Pledge Drive, WVIA partnered with Weis Markets, The CEO/Weinberg Northeast Regional Food Bank, The Central Pennsylvania Food Bank, and generous members like you to address this urgent issue.Through a remarkable collaboration, Weis Markets donated $70,000 worth of food, matching your contributions to WVIA through these two campaigns. These initiatives provided over 400,000 meals to families in need—demonstrating the power of community and compassion.Elk MountainKnoebelsMontage Mountain WaterparkLackawanna County Coal Mine TourPennsylvania Anthracite Heritage MuseumWE EXTEND HEARTFELT THANKS TO THESE LONGTIME SUPPORTERS FOR PARTNERING WITH US:

Page 20

Page 21

2024 COMMUNITY IMPACT REPORT | MEMBERSHIP 21Nearly 900 children participated in WVIA’s Clubhouse Explorers Program this year, enjoying free admission to local attractions with a paid adult. Thanks to our generous partners, this engaging program encourages family fun and exploration.THANK YOU FOR YOUR SUPPORTWhether it’s creating memorable family experiences, tackling critical community issues, or providing world-class programming, WVIA thrives because of you, our members. Together, we’re making a difference.Bee’s BackyardBloomsburg Children’s MuseumEverhart MuseumElectric City Aquarium & Reptile DenLake Tobias Wildlife ParkLittle League MuseumNortheastern Pennsylvania PhilharmonicStay tuned to WVIA.org/clubhouse for updates, including a digital newsletter, new partners, and upcoming events!Pioneer Tunnel Coal Mine & Steam TrainClyde Peeling’s ReptilandT&D’s Cats of the WorldElectric City Trolley Station and Museum2024 WVIA CLUBHOUSE EXPLORERS PARTNERS:Call The Midwife, a Passport favorite.

Page 22

Page 23

2024 COMMUNITY IMPACT REPORT | VOLUNTEERS 23VOLUNTEERS: THE HEART OF WVIAThroughout the year, volunteers contribute in many ways—from answering phones during pledge drives to assisting with special events and providing crucial administrative support. These Volunteer Ambassadors generously offer their skills, knowledge, and passion to ensure that WVIA’s programs, services, and events run smoothly and effectively.others who share their interests, learn new skills, and deepen their engagement with the community. For many, being part of the WVIA team feels like joining a second family—a place where their contributions truly matter.If you’re looking for a meaningful way to support WVIA and make a real difference, we’d love to have you join our team of Volunteer Ambassadors. Whether you’re interested in helping behind the scenes or being on the front lines at our events, there’s a place for you to get involved and make an impact.For more information on WVIA’s Volunteer Ambassador program, please contact Holly Biondo, Marketing & Communications Manager, at 570-602-1164 or visit wvia.org/volunteer to learn more and sign up today.

Page 24

OUR TRANSMITTERS: Northeastern PA: WVIA 89.9 FM Mainesburg: WTIO 88.3 FM Williamsport: WVYA 89.7 FMPalmyra Township/Hawley/ Lake Wallenpaupack Region: WPAU 91.5 FMWilliamsport: WVYA 89.7 FMLewisburg: WVBU 90.5 FMOUR TRANSMITTERS: WVIA-TV Channel 44WVIA-RF Channel 21OUR TRANSLATORS: WVIA-TV 21 ScrantonWVIA-TV 18 WaymartWVIA-TV 17 WilliamsportW20EI-D 20 TowandaW20CP-D 20 ManseldW29EU-D 29 Clarks SummitAUDIENCE REACHWVIA is connecting with a growing audience, not just in Northeastern and Central Pennsylvania but across the country and around the world! As the demand for digital and on-demand content rises, WVIA has adapted, expanding beyond traditional television and radio to a wide array of digital platforms and streaming services.While we continue to provide trusted content through classic channels like linear TV and radio, we’ve embraced the future by offering our programming on social media, streaming services, and more—ensuring that WVIA is available on the platforms and devices that matter most to today’s audience.With our expanded presence, WVIA is always accessible, offering diverse content on multiple platforms at any time of day or night. We’re there when our audience needs us, lling every micro-moment with news, stories, and programs that inform, entertain, and engage.WVIA RADIO REACHWVIA TELEVISION REACHOUR TRANSLATORS: Allentown 99.3 FM Bethlehem 105.7 FM Clarks Summit 90.3 FMLewisburg 100.1 FMPottsville 94.9 FMSelinsgrove 95.7 FMStroudsburg/ W07DC-D AllentownW26CV-D ManseldW288BP-D PottsvilleW110CP-D TowandaW15CO-D TowandaWNEP-TV WaymartW20AD-D WilliamsportMicrowave Transmitters: KP2154-WGVL713/KV530-K016160East Stroudsburg 94.3 FMSunbury 105. 7 FMWellsboro 103.5 FMWilliamsport (Southern Area) 89.3 FM

Page 25

CONNECTING WITH AUDIENCES WHERE THEY AREA GROWING PRESENCE ACROSS MULTIPLE PLATFORMS1,250,000 HOUSEHOLDS WVIA’S TV SIGNAL REACHES OVER 2 MILLION POTENTIAL VIEWERS ACROSS NORTHEASTERN AND CENTRAL PENNSYLVANIA.OUR DIGITAL CONTENT NOW REACHES OVER 2.8 MILLION USERS EACH YEAR.OUR RADIO SIGNAL COVERS MORE THAN 1.2 MILLION PEOPLE ACROSS THE AIR SIGNALS SPAN OVER 26% OF THE STATE’S GEOGRAPHIC AREA.THANKS TO OUR ROBUST DIGITAL AND SOCIAL MEDIA DISTRIBUTION, WVIA’S TRUE AUDIENCE NOW EXTENDS WORLDWIDE, BRINGING LOCAL NEWS AND PROGRAMMING TO GLOBAL VIEWERS AND LISTENERS.2 MILLION 2.8 MILLION1.2 MILLIONWORLDWIDETELEVISION DIGITALRADIOGLOBAL REACHWVIA has built a strong social media Facebook, Instagram, LinkedIn, X, and Threads. Our digital content now reaches over 670,000 users each quarter, and this number continues to grow as we engage new audiences on emerging platforms. Whether through a post, tweet, or video, WVIA is meeting the digital demands of our audience and ensuring our content reaches them where they spend their time online.East Stroudsburg 94.3 FMSunbury 105. 7 FMWellsboro 103.5 FMWilliamsport (Southern Area) 89.3 FM

Page 26

Page 27

2024 COMMUNITY IMPACT REPORT | CONTENT 27ENGAGING STORIES THAT MATTERWVIA News goes beyond the headlines, offering thoughtful and in-depth coverage of local, regional, and national events. Our reporting has made a lasting impact in communities, shining a light on the issues that matter most. Whether it’s a story of hardship, triumph, or change, WVIA News brings viewers the context and understanding they need to stay informed and connected.DOCUMENTARIES THAT INSPIRE AND CHALLENGEThrough our powerful documentaries, WVIA gives a voice to the diverse experiences of people in our community and beyond. Our documentaries take viewers on emotional journeys that both inspire and provoke thought. They are more than just stories—they are windows into the lives of those around us.CELEBRATING THE ARTS, CULTURE, AND TALENT OF OUR REGIONWVIA’s arts and culture programs celebrate the creative spirit that ourishes throughout Northeastern and Central Pennsylvania. From live performances by the Scranton Philharmonic Orchestra to conversations with local artists, writers, and performers, our programs showcase the talents and cultural richness that make this region so special. These programs offer viewers an opportunity to experience the best of what our community has to offer.A CONNECTION FOR ALL AGES AND WALKS OF LIFEWVIA’s content speaks to people from all walks of life, touching hearts and minds with stories that entertain, educate, and engage. Whether you’re a lifelong resident or discovering our region for the rst time, WVIA is here to connect you with the stories, people, and culture that shape our world.

Page 28

Page 29

2024 COMMUNITY IMPACT REPORT | TELEVISION 29WHAM RE-BOP-BOOM-BAM: THE SWING JAZZ OF EDDIE DURHAMEddie Durham heard music differently, and he played it differently, too. Carrying rural southwestern blues Texas, Eddie became a leading architect of the Kansas City swing jazz sound in the 1920s and ‘30s. As a trombonist, guitarist, writer, and arranger, he helped to author the Lunceford, and Glenn Miller, while his pioneering work with rock ‘n roll. Through interviews with family, friends, and devoted fellow musicians of all ages, Wham Re-Bop-Boom-Bam follows the musical journey of this often overlooked, but totally unique, musical genius. Premiered on WVIA TV on Thursday, February 1st. Distributed nationwide to PBS stations through American Public Television.HOURS IN 2023HOURS IN 2024543595MIND OVER MATTER: A REGIONAL INITIATIVE ADDRESSING CRITICAL MENTAL HEALTH ISSUESMind Over Matter is a WVIA initiative that explores critical mental health issues impacting Northeastern and Central Pennsylvania. Through compelling storytelling and expert insights, the series highlights pressing challenges. In 2024, our Mind Over Matter programming addressed two critical areas of concern. In February, Youth Mental Health shed light on the mental health struggles facing young people in our region, raising awareness of the factors contributing to their well-being and the urgent need for support.In May, Breaking Point: Poverty & Mental Health examined the powerful connection between health, exploring how poverty can lead to chronic stress, anxiety, and depression and the need for integrated solutions to address both economic and mental health disparities.Together, these programs offer an in-depth look at the mental health crisis, sparking important conversations and encouraging action to support our community.WINNINGWINNINGVIEW THE MUSICAL JOURNEY

Page 30

2024 COMMUNITY IMPACT REPORT | EDUCATION30Keystone Edition, WVIA’s signature public affairs program, offers a unique lens on the people, ideas, and events shaping the future of Pennsylvania. This weekly, multi-platform series brings viewers into the heart of the conversation, connecting local change-makers, thought leaders, and citizens with the issues that matter most to our communities.With its sharp journalistic eye and commitment to authenticity, Keystone Edition goes beyond the headlines to provide rich, in-depth reporting and analysis on the key topics affecting the state—from politics and government to education, healthcare, and the economy. Each 30-minute episode delivers a fresh perspective, offering viewers a nuanced understanding of complex issues through interviews, storytelling, and expert commentary.Keystone Edition keeps viewers informed and engaged, whether it’s uncovering the stories behind policy decisions, exploring innovative solutions to community challenges, or diving into the economic forces shaping the region. It’s not just a program—it’s a conversation about the future of Pennsylvania, where every voice matters.KEYSTONE EDITION REPORTS: BATTLING ADULT ISOLATION takes a closer look at the issue of adult isolation in Pennsylvania, how it affects those who suffer from it, and what can be done to help those dealing with the challenge.KEYSTONE EDITION BUSINESS: CELEBRATING BLACK-OWNED BUSINESSES examines the challenges the Black business community faces, offers perspectives on available help, and celebrates the businesses throughout our communities.KEYSTONE EDITION HEALTH: DOMESTIC VIOLENCE: BREAKING THE SILENCE examines the issue of domestic violence by identifying the signs of domestic violence, how many people are affected, and the resources available for those who need help.KEYSTONE EDITION ARTS: CREATIVITY MEETS TECHNOLOGY asks artists about the tools they use and if there should be limits to human-machine collaboration when it comes to creativity.2024 KEYSTONE EDITION HIGHLIGHTSWINNING2024 COMMUNITY IMPACT REPORT | TELEVISION30$GRANT FUNDEDWATCH THE SERIES

Page 31

2024 COMMUNITY IMPACT REPORT | EDUCATION 312024 CHALLENGER EXHIBITION GAME AT THE LITTLE LEAGUE WORLD SERIESSince 2011, WVIA has been the presenting station of the Little League Challenger Exhibition Game broadcast held annually in August during the Little League World Series in Williamsport, Pennsylvania. The teams that participated in the 2024 game include Manalapan Township (NJ) Little League and California District 68 (Mission Viejo, CA). The game aired live on WVIA TV on Saturday, August 24th, 2024, and was distributed to more than 30 PBS stations across the country.THE FORGOTTEN DYNASTY: SCRANTON EAGLES FOOTBALLScranton, Pennsylvania, once a booming industrial powerhouse, faced nancial distress, high unemployment, and urban decline in the 1970s and ‘80s. Residents experienced hopelessness and a loss of community pride. Amidst this, a group of young men represented the city with pride, focused not on fame or fortune but on winning! The Forgotten Dynasty: Scranton Eagles Football chronicles the winningest franchise’s early days in the ‘70s and the team’s eventual record-setting domination as national champions in the ‘80s and early ‘90s. Premiered on WVIA TV on Thursday, November 14th. WINNINGTHE STORY OF PALMA: A MUSICAL FABLE Palma is a charming composition commissioned by WVIA to commemorate the 50th anniversaries of both the NEPA Philharmonic and WVIA that reimagines the magical folktale of a young Italian violinist, for whom the piece is named. WVIA’s legendary Erika Funke, NEPA Philharmonic musicians and their Music Director, Mélisse Brunet, and the Abington Heights chorus and orchestra, bring to life the music of composer Dr. Paul Salerni and the text by Dana Gioia. Palma celebrates the power of music and the beauty of friendship, loyalty, and love. Like any great journey, it captures the delight and discovery of audiences of all ages. Assisted by the Abington Heights chorus and orchestra, Palma celebrates the power of music and the beauty of friendship, loyalty, and love. Like any great journey, it captures the delight and discovery of audiences of all ages. Premiered on WVIA TV Thursday, April 18th, 9pm.$GRANT FUNDEDMAYOR OF SCRANTON, PAIGE COGNETTI, READING AN OFFICIAL PROCLAMATION DECLARING OCTOBER 18 “SCRANTON EAGLES FOOTBALL DAY” IN THE CITY AT THE FAMOUS COOPER’S SEAFOOD.

Page 32

Page 33

2024 COMMUNITY IMPACT REPORT | TELEVISION 33AGING TOGETHER IN PA TOWN HALL: ELDER Pennsylvania is home to more than 3.4 million older adults, the fth-highest total in the country, according to the Pennsylvania Department of Aging. Currently, one in four Pennsylvanians is age 60 and older. By 2030, this number will rise to one in three. In response, WVIA and WITF assembled a panel of experts to discuss Pennsylvania’s 10-year plan to meet the needs of the Commonwealth’s older adults and the circumstances that led to its inception. The panel explored the challenges older citizens and their caregivers face, what services are currently available in our area, and how we can work together to ensure the safety, dignity, and joy of aging in PA. Premiered on WVIA TV on Thursday, October 8th.WVIA NEWS SPECIAL: TO SAVE THE RIVER, SAVE THE MOUNTAINThe undulating ground beneath Northeast Pennsylvania tells a story. Underground miners chipped away at anthracite coal while strip miners shredded the earth’s surface to meet the economic demand of an industrializing nation for more than 100 years. The Lackawanna River carried the burden of the coal industry’s waste. Although the last mines closed in the early 1960s, deposits of iron and magnesium - apparent as bright orange stains - still smear the Lackawanna’s shores to this day. Premiered on WVIA TV on Monday, April 22nd.WINNINGWVIA CONVERSATIONS FOR THE COMMON  OUR ELECTIONSFair and secure elections are the bedrock of our democracy. However, many community members have little information about what happens after they cast their ballots. As we headed into the general election in November, WVIA and Keep Our Republic invited the public to watch this informative, nonpartisan program dedicated to fostering a deeper understanding of the 2024 election process and equipping our community to combat misinformation surrounding election integrity. Experts from across the state and our community discussed what was new for Pennsylvania’s elections in 2024 and how votes are counted, certied, and audited. They answered questions on topics like mail-in ballots, the role of the courts and media in elections, how technology impacts election security, and what federal, state, and local governments are doing to combat election interference. Premiered on WVIA TV on Thursday, September 26th.$GRANT FUNDED

Page 34

2024 was another banner year for WVIA Radio! Though the year saw some shifts in programming, member support has never been stronger - it’s what happens when listeners take an active step toward membership! And, because of you, WVIA can bring you even more content focusing on the local community.Community Connection debuted in November. In this program, Lisa  a difference in the lives of everyday people. Community Connection gives those organizations that perhaps lack the necessary funds to advertise, a platform— a 22-county platform— to get word of their good deeds out to the community at large. In September 2024, Lisa and the WVIA Development Department attended a fundraising event in Lewisburg and delivered a presentation on the importance of arts and culture as part of WVIA’s mission.WVIA also saw two longtime radio hosts, Erika Funke and George Graham, inducted into the Luzerne County Arts & Entertainment Hall of Fame this year - a most illustrious honor. Erika and George have been champions of the arts for decades, and our region is richer culturally because of them and their tireless focus on the arts.During 2024, some new programs came on the scene, including HarmonyTalk, With Good Reason, and WVIA’s Pop Shop. Mixed Bag Saturday also premiered to keep Saturday night AAA music right where you expect it to be. These and other programs were made available on-demand, allowing listeners to hear Mixed Bag Saturday, Pop Shop, and WVIA’s classical music programming on their own schedule, with any program from the last two weeks accessible at any time through wvia.org, the WVIA app, and smart speakers.RADIOWVIA began its new Friday segment, Community Connection, in November 2024 with host Lisa Mazzarella speaking to people from nonprot organizations such as The Keystone Mission, the Scranton Council on Literary Advancement, and Adopt-A-Mom, to name a few, highlighting the spectacular work done by these organizations throughout the listening area.

Page 35

2024 COMMUNITY IMPACT REPORT | RADIO 35WEEKDAYS AT 8PMHost George Graham presented a wide array of jazz during All That Jazz, including the newest and hottest jazz releases. WVIA Radio also aired ten hours of music from the COTA Festival in Delaware Water Gap, PA. George Graham was also on hand for the Scranton Jazz Festival and emceed our 2nd Annual Harmony in the Woods concert in Hawley. Photo by Neil Prisco of the F.M. Kirby CenterWeeknights’ Mixed Bag presents a fascinating potpourri of creative contemporary sounds in rock, folk, blues, world music, bluegrass, fusion, reggae, and other styles not heard on commercial radio. Mixed Bag also includes the long-running Homegrown Music segments with weekly recordings of regional artists from the WVIA studios.STREAM AND LISTEN

Page 36

2024 COMMUNITY IMPACT REPORT | RADIO36WEEKDAYS AT 12PMHost Erika Funke gets you ready for the week (and the weekend ahead) by taking you to every corner of the WVIA listening area and continuing its strong tradition of championing arts and culture.2024 ARTSCENE HIGHLIGHTSMÉLISSE BRUNET, Music Director & Conductor of the Northeastern PA Philharmonic, spoke about her life in conducting & about the documentary lm, Maestra, directed by Maggie Contreras.EUGENE ALBULESCU, award-winning pianist and professor in the Department of Music at Lehigh University in Bethlehem, spoke about the new Steinway concert grand piano acquired for the school with funds provided by the Lehigh University College of Arts and Sciences.DR. PAUL SALERNI, award-winning composer, NEH Distinguished Chair in the Humanities and Professor of Music at Lehigh University in Bethlehem, PA, spoke about a concert program featuring his 3 Italian Fables, presented in February 2024 in Baker Hall at the Zoellner Arts CenterMEGHAN DAVIS, award-winning harpist & vocalist, spoke about her friendship with Esther Davidowitz of Kingston, PA, and their shared love of the harp. A tribute concert for Esther as well as a harp dedication recital was held at the First Presbyterian Church of Wilkes-Barre in January 2024.MARY ANN MORAN-SAVAKINUS, Director of the Lackawanna Historical Society; Michael Gilmartin, President of the Board and Architect Martina Bacarella, spoke about Sacred Sites & Sounds, taking place in Carbondale, PA. Everyone in attendance enjoyed a choral performance and a tour of six local churches.HOLIDAY SPECIALSWVIA Radio has long been the station people turn to when looking for specialty programming celebrating the many holidays and cultural observations throughout the year, including but not limited to New Year’s Eve and New Year’s Day, Thanksgiving, Hanukkah, Christmas, Black History Month, The Fourth of July, Hispanic Heritage Month, and much, much more. PLEDGEWVIA partnered with Weis Markets, The CEO/Weinberg Northeast Regional Food Bank, The Central Pennsylvania Food Bank, and generous members toraise more than $35,000 in food for those struggling with food insecurity throughout the region.Photo by Neil Prisco of the F.M. Kirby Center

Page 37

2024 COMMUNITY IMPACT REPORT | RADIO 37CHIAROSCURO WVIA’s jazz record label, Chiaroscuro Records, released a series of podcasts featuring some of the artists on the label, providing rst-person accounts of their music and a plethora of content. In January 2024, George Graham hosted a podcast featuring Music Director and Producer Loren Schoenberg of The National Jazz Museum and WVIA Producer and Director Kris Hendrickson discussing the WVIA documentary Wham Re-Bop-Boom-Bam: The Swing Jazz of Eddie Durham.MUSIC FROM ST. STEPHEN’S Music from the awe-inspiring St. Stephen’s Pro-Cathedral continued in 2023, featuring works celebrating the seasons of Lent, Easter, Advent, and Christmas, along with musicians and performers from around the country, including Jane Bourdow, Peggy Haas Howell, the Wyoming Seminary Madrigal Singers, the Wilkes-Barre University Chorus and Choral Club, and more. Music of the masters, from Bach to Rheinberger, to Reger, to Faure, to Franck, and more, has been performed at St. Stephen’s, and the church continues to attract world-class organists, pianists, and other performers to share their talents in a space featuring the amazing Berghaus Pipe Organ.CLASSICAL MUSIC & WVIA ARTSWVIA has been your source for classical music for over 50 years. This past year, we celebrated the diverse communities in our region with special programming for Black History Month, Women’s History Month, Hispanic Heritage Month, Hunger Action Month, National Poetry Month, Mental Health Awareness Month, Memorial and Veterans Days, and the 4th of July. Concierto, the rst-of-its-kind classical music program to be broadcast in both English and Spanish, continues to air on WVIA Radio Sundays at 2 pm. Host Frank Dominguez presents classical music in English and in Spanish. Music by Spanish and Latin American composers, such as Enrique Granados and Astor Piazzolla, alternate with classical favorites performed by Hispanic artists, such as conductor Gustavo Dudamel, pianist Gabriela Montero, guitarist Manuel Barrueco, and singer Placido Domingo. Through its bilingual presentation, Concierto provides an entry point for Latino listeners interested in learning more about classical music. It also appeals to Hispanic music acionados who are already familiar with classical music by celebrating the diversity of their culture and its contributions to classical music. WVIA has also aired numerous holiday specials, including “Lessons & Carols for Christmas” at St. Stephen’s Episcopal Church in Wilkes-Barre, the “Messiah Sing-Along,” performed by the Arcadia Chorale, and much more. WVIA will also offer the Metropolitan Opera Series beginning in December, featuring Die Frau Ohne Schatten of Richard Strauss, along with Mozart’s beloved “The Magic Flute,” and more. WVIA has championed the art form of opera for many years, and the 2024-25 season promises to be another spectacular slate of music from The Metropolitan Opera.

Page 38

2024 COMMUNITY IMPACT REPORT | NEWS38The biggest expansion came in February, with the hiring of Managing Editor Faith Golay and reporters Borys Krawczeniuk, Roger DuPuis, and Sarah Hous Hall. Faith Golay’s hiring marked the rst noted growth of the WVIA News editorial team. But we didn’t stop there. Over the next few months, thanks to generous grant support, WVIA News welcomed Chase Bottorf as our embedded Williamsport/Lycoming County reporter, Lydia McFarlane as a dedicated healthcare reporter, and Robert Collado, a bilingual reporter who will bring stories to life from our many and growing Spanish-speaking communities.Thanks in part to the expansion of staff, WVIA News Notes, our WVIA News newsletter, grew too big to be a weekly newsletter. It’s now delivered directly to your inbox twice a week, each Tuesday and Friday morning.2024 was another year of growth for the WVIA News team. We six. We close out December as a team of 13 full-time journalists – and counting – at a time when many of our media colleagues news organizations.$GRANT FUNDEDWINNINGMEET OUR NEWS TEAM

Page 39

2024 COMMUNITY IMPACT REPORT | NEWS 39WE REPORT TO YOUThis is the year WVIA News introduced itself to the area with a new advertising campaign – have you seen the signs and billboards around town? Our new motto is a reminder to all of us that we’re here for people, not for prot. We answer not to corporations but to the communities of Northeastern and Central Pennsylvania. And the results speak for themselves! This year saw the news team honored with a PAB (Pennsylvania Association of Broadcasters) and three NATAS Mid-Atlantic Emmy awards. NOW POWERED BY WVIA NEWSDirector of Journalism Julie Sidoni took the reins as host of the monthly public affairs show Keystone Edition Reports. Now, each month, you’re invited to delve into a topic that deserves a closer look. WVIA reporters are the producers and content creators for the show, highlighting our work in a visual medium to complement our written and audio pieces. HOW DO WE FIND OUR STORIES? WE ASK YOU.This year, WVIA News talked with hundreds of people in dozens of communities as part of an ongoing Listening Tour. We’re keeping track of who we meet and what we learn, which signicantly shapes our strategy and news coverage plans. You told us you wanted more Spanish-speaking coverage, and we listened. You told us you wanted more healthcare coverage, and we listened. We heard you wanted to know more about upcoming events in the area, so Haley O’Brien created the EVENTFUL feature. We heard you wanted to know more about helpful services that are available, so we brought you Community Connection, a radio program hosted by Lisa Mazzarella that highlights local nonprots.

Page 40

DIGITALIn 2024, WVIA revolutionized its digital offerings, pushing the boundaries to engage and captivate a broader audience like never before. Fans of WVIA are nding more opportunities than ever to engage with the station, whether it’s on WVIA.org, over-the-top streaming platforms, the WVIA app, or our ever-expanding social media channels. In fact, over 1.1 million active users visited WVIA.org to stay informed with WVIA News, stream award-winning PBS, NPR, and WVIA original video and audio shows, and access quality educational materials. WVIA’s off-platform digital and social media channels continue to see impressive growth as well, especially on YouTube and Facebook, where audience reach, video views, and overall engagement continue to increase month-over-month. More than 800 new users subscribed to WVIA’s YouTube channel, which also saw over 285,000 total views in 2024. WVIA’s Facebook page saw 1.1 million total views in the calendar year!Apple News is a rapidly growing distribution channel for our locally produced news content. In 2024, our stories reached over 690,000 viewers, with 954 people following WVIA News on the platform. Each month, WVIA News has over 4,300 active users on the platform. Be sure to follow WVIA on Apple News and across all your favorite social media channels.WVIA Television and Radio on-demand streaming programs reach nearly 60,000 people per week. In the past year, nearly half a million people visited wvia.org, and more than 5,000 people watched shows online through our website. Over half a million people listened to the WVIA Radio stream across our multiple platforms including wvia.org, the WVIA app, smart speakers, and more. an inspiring and locally-produced show about dreamers and doers in the region. Soon followed the debut of the all-new WVIA Pop Shop, a weekly show hosted by local professors Dr. Allan Austin and Dr. Patrick Hamilton, who, together with Kara Washington, riff on all things pop culture. Newly launched podcasts in late 2024 include an audio version of the Keystone Edition television series and Community Connection, an interview series organizations across Northeastern and Central Pennsylvania.Coming in 2025, fans of WVIA can expect a new-and-improved WVIA app experience that highlights WVIA News stories, WVIA radio shows and podcasts, and more. Additionally, audiences throughout the viewing area can soon access WVIA’s live television stream on Amazon Prime Video.

Page 41

WINNINGVIA SHORT TAKES Now in its eighth season, VIA Short Takes is an award-winning short-form documentary series that provides an entertaining and educational look at the people and places that make Northeastern and Central Pennsylvania (and beyond) so unique. Episodes premiere on our YouTube and Facebook pages, reaching this critical digital audience rst before being aired on WVIA television as a compilation of three episodes. Award-winning titles in 2024 include Breaking Barriers: High School Girls Wrestling (NETA Public Media Award) and The Hooded Graves of Catawissa (American Advertising Federation of Northeastern Pennsylvania, Pennsylvania Association of Broadcasters).HIGHLIGHT: The Secret Beneath Hazleton - an urban exploration of the mines of the Mountain City accumulated almost 900,000 total views across all platforms.With consistent growth in manufacturing jobs, the commonwealth now ranks as the sixth largest for manufacturing employment, providing a robust foundation for economic prosperity. NEPA @ Work is a digital-rst series that takes viewers on an exclusive behind-the-scenes journey into the heart of global manufacturing in Northeastern and Central Pennsylvania. An exciting partnership between WVIA and DiscoverNEPA - with support from Coterra Energy - the weekly series features a ve-minute episode and blog post that delves into the intricate processes, innovative technologies, and the dedicated individuals driving success in this vibrant region. VIEW VIA SHORT TAKESEXPERIENCE THE SERIES 2024 COMMUNITY IMPACT REPORT | DIGITAL 41WVIA TELEVISION AND RADIO ON-DEMAND STREAMING PROGRAMS REACH OVER 60,000 PEOPLE PER WEEK! 60,000

Page 42

Simply airing a program or publishing a news story is enough for many media organizations. However, WVIA goes above and beyond, actively bringing its programs and stories into the community to foster meaningful follow-up conversations. In March 2024, amidst a rising tide of anti-Semitism and campus protests surrounding the Israel-Community Center to host a screening and discussion of the documentary Repairing the World, which chronicles how the Pittsburgh community came together after the Tree of Life synagogue shooting. We were honored to welcome four members of the Mallinger family, who paid tribute to Rose Mallinger, one of the victims of that tragedy. These events served as a poignant reminder of the power of healing and collective action within our communities.In April, we presented a special screening of WVIA’s broadcast of the world premiere performance of Palma by the Northeastern Pennsylvania Philharmonic, commissioned to commemorate both the orchestra’s and WVIA Radio’s 50th anniversaries. This event at the Dietrich Theater in Tunkhannock also celebrated the talented student musicians from Abington Heights High School who performed in the concert. COMMUNITY ENGAGEMENTIn May, WVIA launched the WVIA News Listening Tour at the Wilkes-Barre Fine Arts Fiesta. Over the course of four days, members of the WVIA News team engaged with attendees, gathering input on local news stories that deserved attention. Our Listening Tour has since traveled to nine communities across the region, with plans to continue into 2025. We are committed to ensuring that the voices of our audience guide our mission of delivering quality, Becoming Frederick Douglass and welcomed historian and Theater in Tunkhannock. Later that day, we participated in In addition, WVIA hosted three screenings of the original Museum of Harlem.

Page 43

VIEW OUR EVENT PHOTOSFilmmaker Alexander Monelli joined us for a screening of his documentary ROAR in Canton, and WVIA partnered with the Campus Theatre in Lewisburg to present physicist and author Alan Lightman, who spoke at a screening of his PBS lm and series Searching: Our Quest for Meaning in the Age of Science.In conjunction with the PBS broadcast of Leonardo da Vinci, a new lm by Ken Burns, Sarah Burns, and David McMahon, WVIA launched a multi-month initiative focused on the Renaissance genius. WVIA’s education and community engagement teams collaborated to hold “talkback” sessions with student and adult performers in Rebel Stages’ productions of The Wizard of Oz and In the Heights, exploring how Leonardo’s artistic philosophy relates to their work in the theater. We also partnered with the Hazleton Integration Project to screen a preview of the documentary at a community esta, which featured student artwork from their summer “Leonardo art camp.” WVIA produced an extended VIA Short Take video about the Da Vinci Science Center in Allentown and created an episode of Keystone Edition Arts titled “Modern Renaissance Minds,” highlighting local residents who excel in both science and the arts. Our seven community screenings included excerpts from Leonardo da Vinci, the Da Vinci Science Center feature video, a trivia contest with prizes, guest speakers from seven area arts organizations, and Bucknell faculty and students who studied Leonardo in Europe over the summer.Through these initiatives, WVIA continues actively engaging with the community, bringing educational and cultural opportunities to life across our region. Many of 2024’s community engagement activities were made possible through generous grant support.

Page 44

Page 45

2024 COMMUNITY IMPACT REPORT | COMMUNITY ENGAGEMENT 45Harmony in the WoodsHazleton Integration ProjectLewisburg Arts CouncilMarywood University and STARS ProgramMontrose TheaterNortheastern Pennsylvania PhilharmonicPenn College of Technology Community Arts CenterPittston Memorial LibraryPocono Mountains Music FestivalRebel StagesTaylor Community LibraryThe Cooperage ProjectThe ExchangeUniversity of ScrantonViewmont MallWaverly Community HouseWayne County Historical SocietyWayne County Public Library

Page 46

Page 47

WITH ALL THIS AND MORE COMING IN 2025, WE ARE BUILDING A BRIGHT FUTURE FOR OUR REGION.THANK YOU for supporting our public service mission— together, we are enriching the quality of life in our community.Looking ahead to 2025, we’ll preview the new season of All Creatures Great and Small and other Masterpiece favorites. We’ll expand our WVIA Wednesday series in partnership with The Everhart Museum, explore the intersection of art with civic engagement in an American Dreams project, invite community conversations around Aging Together in Pennsylvania and roll out months’ worth of critical content focused on PA’s aging population, continue connecting with our communities through our WVIA News Listening Tour, delve into local history in advance of the next Ken Burns blockbuster, The American Revolution, and plan special events to celebrate exciting developments on the horizon that will enhance our ability to serve the community like never before!

Page 48

2024 COMMUNITY IMPACT REPORT | WVIA 2024 AWARDS48WVIA PRESENTS PIZZA! PAB: Excellence in Broadcasting Award Outstanding Use of Digital MediaMIND OVER MATTER, SEASON RECAP PAB: Excellence in Broadcasting Award: Outstanding Use of Digital MediaROAR DOCUMENTARY LAUNCH PAB: Excellence in Broadcasting Award: Outstanding Use of Digital MediaTHE HOODED GRAVES OF CATAWISSA, VIA SHORT TAKE PAB: Excellence in Broadcasting Award: Outstanding Feature Story/ReportCONVERSATION GROUP IN SCRANTON HELPS REFUGEES FROM AROUND THE WORLD, WVIA NEWS STORY PAB: Excellence in Broadcasting Award: Outstanding Feature Story/ReportROAR: THE STORY OF THE SOUTHERN COLUMBIA FOOTBALL TIGERS, DOCUMENTARY PAB: Excellence in Broadcasting Award: 2024 Outstanding Television DocumentaryROAR DOCUMENTARY TRAILER AAF NEPA Award: GOLD (Single Spot)VIA SHORT TAKE: THE HOODED GRAVES OF CATAWISSA AAF NEPA Award: GOLD (Single Entry and Best of Show)PIZZA! AAF NEPA Award: GOLD (Integrated Campaigns and Judge’s Choice)THE WORLD VIA TELEVISION Mid-Atlantic Emmy NOMINATION: Overall ExcellenceROAR DOCUMENTARY AAF NEPA Award: SILVER (Television Advertising) AAF NEPA Award: SILVER (Integrated Campaigns)TO SAVE THE RIVER, SAVE THE MOUNTAIN Mid-Atlantic Emmy Winner: News SpecialANDRE’S STORY: KEYSTONE EDITION HEALTH Mid-Atlantic Emmy NOMINATION: Human Interest, Short FormDELANEY’S STORY: MIND OVER MATTER Mid-Atlantic Emmy Winner: Societal Concerns, Short FormWHAM RE-BOP-BOOM-BAM: THE SWING JAZZ OF EDDIE DURHAM Mid-Atlantic Emmy NOMINATION: Arts and Entertainment, Long FormROAR: THE STORY OF THE SOUTHERN COLUMBIA FOOTBALL TIGERS Mid-Atlantic Emmy NOMINATION: Documentary2023 LITTLE LEAGUE CHALLENGER EXHIBITION GAME Mid-Atlantic Emmy NOMINATION: Human Interest, Long FormHOLOCAUST WARNINGS: AMERICAN ANTISEMITISM AND EXTREMISM Mid-Atlantic Emmy Winner: Interview Discussion, Long FormPIZZA! Mid-Atlantic Emmy Winner: Lifestyle, Long FormVIA SHORT TAKES #403 Mid-Atlantic Emmy NOMINATION: Magazine ProgramWVIA 2024 AWARDSMIND OVER MATTER – YOUTH & MENTAL HEALTH Mid-Atlantic Emmy NOMINATION: Public Affairs ProgramTHE LANDS AT HILLSIDE FARMS, KELLY DESSOYE Mid-Atlantic Emmy NOMINATION: Video EssayistALEXANDER MONELLI Mid-Atlantic Emmy Winner: Photographer-ContentKELLY DESSOYE Mid-Atlantic Emmy NOMINATION: Solo StorytellerBE MY NEIGHBOR DAY NETA Public Media Award NOMINATION: Innovation in Education2023 COMMUNITY IMPACT REPORT: OUR COMMUNITY. OUR COMMITMENT. OUR FUTURE NETA Public Media Award NOMINATION: Annual ReportWVIA NEWS SPECIAL: TO SAVE THE RIVER TO SAVE THE MOUNTAIN NETA Public Media Award NOMINATION: Topical FeatureWHAM RE-BOP-BOOM-BAM: THE SWING JAZZ OF EDDIE DURHAM NETA Public Media Award NOMINATION: Performing ArtsWVIA SHORT TAKES. BREAKING BARRIERS: HIGH SCHOOL GIRLS WRESTLING NETA Public Media Award NOMINATION: Short Form

Page 49

Page 50

2024 COMMUNITY IMPACT REPORT | INSIDER SOCIETY50We have depended on WVIA for years to provide us with national and international news, quality music, and humorous weekend shows. The new emphasis on local and regional news is providing us with Insider Society members, like the reception for “Searching: Our Quest for Meaning in the Age of Science” and community screenings, have increased our enjoyment of the programs. The quality of our lives is truly enhanced by the offerings of WVIA, and we are proud to be members of the Insider Society.” —  — MiddleburgI am proud to be a member of WVIA’s Insider Society. As a supporter and volunteer for WVIA for over 30 years, I made the decision to upgrade my membership and join the Insider Society so that everyone can enjoy the entertaining, educational programs that have been so important to me. WVIA is an essential resource, and I want to ensure that my community will always have access to its many wonderful treasures.” — — Wyoming““

Page 51

2024 COMMUNITY IMPACT REPORT | INSIDER SOCIETY 51VISIONARY $25,000 AND ABOVETherese Karambelas In loving memory of Clayton KarambelasAnonymousINNOVATOR $10,000 - $24,999Susan and Dorrance BelinLaura and Peter FriederReidler FoundationAnna QuindlenIn memory of Michael WarehimeAMBASSADOR $5,000 - $9,999Anonymous (4)In memory of The Honorable, A. Richard CaputoDean Michael DolanMichael and Kimberley DrexlerRob & Margi KellyMr. and Mrs. John McQuadeWilliam G. McGowan Charitable FundScott and Susan Meuser BENEFACTOR $2,500 - $4,999Anonymous (7)Dennis Cheng & Tierney LyonsDrs. Dan and Sidnie CrawfordJeanne and Grant GenzlingerStephen J. LindenmuthCarla McCabe and Colm DiamondJohn and Nancy MenapaceJoan & Fred MillerDoug & Ursula MyersGregory and Christine PoslyThe Ross Family FoundationThe Skier FoundationThe Tabatabaie FamilyH. W. (Skip) and Linda WiederPATRON $1,000 - $2,499Anonymous (57)Heather and Warren AckerJim Asselstine and Bette DavisBob & Veronica BailinBeth and James BakerJ. Michael BaroneBarbara BatchelerBender Family Foundation Fund of the Scranton Area FoundationSally and Peter BohlinDick and Barbara BridenKelly A. BrownAudrey L. BrozenaDavid A. BuckAttys. Joseph D. and Kathleen M. BurkeD. Toni ByrdDr. Julie Byerley and Mike ByerleyMary and Al CasaleThe Castro Light Giving FundDr. and Mrs. Jospeh CesareClark John Chandler and Roberta Ott BarnesLarry and Katie ChurnetskiThe Cohen FamilyJoseph CostanzoMary DalpiazWilliam G. DawsonR. Robert and Diann P. DeCampJosephine M. Dunn, Ph.DMarybeth Evans, in honor of Erika Funke and George GrahamDianne and Judd FitzeSierra and ReedA family from Roaring Brook TownshipDr. Carl S. FrankelAlex and Ruth FriedMarilyn J. GambleTullika Garg and John BelangerHeather and Justin GenzlingerDorothy Gerring & William GeyerGershey ApplianceJoe and Mary GlynnJoan and Bill GodlewskiSeth GollhardtKristy D. GonzalezEd and Betty GolombDr. Patricia GrossTeri MacBride and Stephen GuatteryTom and Judy HallPaul and Adrienne HorgerJohn and Margie HovanWilliam and Wendy HudonLita InsalacoTara B. JonesFa and Tom KaramConnie KishbaughLouise O. KnightPeter and Mary KreuterKen & Ann KrogulskiSusan M. & Douglas P. KuziakMarsha and Jay LemonsDavid and Clayton LightmanThe Litzenberger Family FoundationMr. and Mrs. Michael LoporcaroSharon LynettThe MackiesLiz MaguschakRuth MajorPatrick and Trisha MartyCathy and John MascelliLouise M. McCormickBill McDowellGrace McGregor and Michael KramerVirginia and Bob McGregorKristie and Patrick McMahonNancy Flores MigenesHolly and Gene MorrisonPatricia NieringBarbara and Chris NortonKim and Tobey OxholmFr. James Chuta and Mat. Nancy PashchukMr. and Mrs. Patrick PassoJim Pedranti & Rosann KalishSue and Manny PonsJohn F. Pullo, Sr. and Chartwell Strategies, LLCPrasanna and Madhava RaoRobin A. Read and John C. BierleyKaren and Jim ReidJuliet Doucette-RennerMary B. RhodesBernadine RichardNancy and Jose de los RiosRichard RobeyRobert Tuttle and Margarita RoseLili Rosenstreich and Mitchel WeissMark RuddySheldon and Denise SchwartzDr. Mark and Kathleen ShellyElaine Frieder ShepardKate SickoraMary L. Sieminski and Richard Page AllenHenry M. SkierGary and Sandy SojkaThomas SoxDon Stanziano and Michael SikichGina SvobodaAdam ThalenfeldRalph Timmons and Janet HillLynn and Mark VolkMartin and Cynthia WalzerAnn M. WeatherillJonathan and Analisa WeisMeg Welker and John FetsockAndrea and Dierk WesselJan Alexander WesselPatrick and Jennifer WilsonBing and Joyce WongMr. and Mrs. W. Brooke YeagerDavid S. YonkiTom and June ZimmermanJames A. Zola and Amanda R. ManningWVIA is proud to recognize the members of the WVIA Insider Society. Our list of supporters continues to grow, conrming the value that WVIA provides to the community. Insider Society members give beyond just their personal enjoyment of our programs. They give so others can benet from our programming and services as well. They give because they believe WVIA is a vital regional treasure, and they want it to thrive for years to come.

Page 52

2024 COMMUNITY IMPACT REPORT | EDUCATION52WVIA, PBS, and NPR have been part of my life for as long as I can remember. When I was invited to join the WVIA Board of Directors in 2008, I could not have been more enthusiastic and excited about the Board of Directors brought me new and engaging friends and personalities that enriched both my life and Cindy’s. I looked forward to meetings and events, knowing that I would come away having enjoyed and learned new ideas and new experiences. It has truly been a unique experience for both of us. My wife Cindy and I watch and listen to WVIA programs daily, and I have said many times I always come away from a WVIA program more enlightened met when visiting WVIA. They are a rare collection of friendly, hardworking, and knowledgeable people. I feel humbled that I nd myself in a position where I can leave a legacy gift to WVIA in my estate plan to help ensure that this vital organization and the outstanding WVIA team will be able to advance their efforts into the future, making Northeast and Central Pennsylvania an ideal place to live now and for future generations.”— — WVIA Legacy Society Members, Danville, PA“

Page 53

2024 COMMUNITY IMPACT REPORT | LEGACY SOCIETY 53WVIA’s Legacy Society recognizes the vision of those individuals who have designated WVIA as a beneciary in their estate plans. These thoughtful investors want to ensure WVIA can continue our mission and strengthen our public media service for generations to come.Lee and Annie Barnhardt • BloomsburgAudrey Brozena • WyomingRobert J. Burke* • DunmoreLewis M. Chere* • TowandaDouglas and Nancy Chiado • BloomsburgJerome Edward Giles* • JermynCarl Grauer* • NescopekEric Haines • Cogan StationDaniel Hawkins • LebanonGregory Hempstead • ThompsonDan Hilger • PlainsRobert and Sylvia Hughes* • DallasGouverneur Hoeppner* • SwoyersvilleJacob S. Kahn* • Glen LyonClayton* and Theresa Karambelas • KingstonJackie Kepler • LainKal Krishnan • DanvilleElizabeth Kuipers • StroudsburgEdith G. Lichty* • BethlehemNelson and Jane Lauver • SaylorsburgDavid Minnich • LebanonDr. Alan Moghul • CaliforniaErin Pressely* • StroudsburgDaniel Prisco* • Scranton Jerrie Roba* • StroudsburgJohn A. Robbins and Christopher S. Gaillard • New YorkPatrick Kitson Robinson • TunkhannockSylvia and Herb Rosen* • Stroud TownshipDaniel Schultz • TunkhannockPaul and Anna May Synder* • Sky TopLinda S. Stutzman* • MyerstownLawrence Theilgard* • WaverlyMartin and Cynthia Walzer • DanvilleXenia Weigel* • South CanaanLloyd R. Yeich* • Marion Heights*DeceasedIf you have already included WVIA in your estate plan, we deeply appreciate your generous commitment. We hope you will choose to let us know so that we may thank you personally and recognize your kindness. If you wish to remain anonymous, we will not publish or disclose your identity. Your privacy and trust are of paramount importance to us. To notify us of your future gift or for more information, please contact Jen Kindler at 570-602-GIVE or jenkindler@wvia.org.ALECIA PANUSKI, CFRE Major Gifts Ofcer KATE SICKORA Chief Development Ofcer  Director of Major Gifts

Page 54

2024 COMMUNITY IMPACT REPORT | SPONSORSHIP PARTNERS54CORPORATE DEVELOPMENTSPONSORSHIP PARTNERSAllied ServicesA.M. Skier AgencyAmato PropertiesArtists’ Open House WeekendArts in Bloom of Bloomsburg UniversityAudacy CommunicationsBach Choir of BethlehemBallet Theatre of Scranton (The Dance Studio)Benco Family FoundationBenton RodeoBergey’s KIA of Wilkes-BarreBerwick Historical SocietyBethel WoodsBinghamton UniversityBlaise Alexander Family DealershipBloomsburg Children’s MuseumBloomsburg Theater EnsembleBold Gold MediaBrian Persing MasonryCampus TheatreCASA Susquehanna ValleyCentral PA Food BankChevrolet of BloomsburgChurnetski TransportationCommonwealth of PACorning Museum of GlassCustom Container SolutionsDietrich TheaterDr. Loren GrossmanDr. Nancy WillisDr. PaoliEarth ConservancyEast Stroudsburg UniversityEndless Mountain Music FestivalEvangelical Community Hospital/Wellspan HealthEverhart Museum Fine Arts FiestaF.M. Kirby Center for the Performing ArtsFNCB BankForest & FieldGeisinger System ServicesGo CollaborativeGreater Scranton Chamber of CommerceGreater Wyoming Valley Chamber of CommerceHappenings MagazineHarmony in the Woods“For twenty years, we have been proud sponsors of WVIA Radio. A lot has changed, but the need for fact-based journalism is greater than ever. It’s a privilege for us to reach the WVIA listening audience.”  Owner of Van Gorders’ FurniturEWVIA is grateful for the relationships formed with the following community-minded companies and organizations that have partnered with WVIA in the past year. These businesses and organizations recognize the valuable connection they make with our loyal audience in supporting public media. “““Support for WVIA was one of the easiest choices for our business sponsorship. I have grown up listening and watching their programming for 40+ years. WVIA’s contribution to the community is unique and valuable, and we are proud to associate our business with WVIA through our sponsorship support.”President/Winemaker Space Time Mead & Cider Works

Page 55

2024 COMMUNITY IMPACT REPORT | SPONSORSHIP PARTNERS 55iHeartMediaJack Wise InteriorsLackawanna County Dept of Arts and CultureLake Tobias Wildlife ParkLehigh Valley Health Network/Jefferson Health Long Live Playtime Luzerne County Community CollegeLuzerne County Visitors BureauLuzerne FoundationM&T BankMaternal & Family Health ServicesMaiolatesi Wine CellarsMisericordia UniversityMohegan PennsylvaniaNational Public MediaNortheast Radiation Oncology Centers (NROC)Olde Engine Works Antique MarketplaceOn Bleeker StreetOutreach Center for Community ResourcesPA CyberPediatrics of NEPAPenn College of Technology Community Arts CenterPennsylvania Polka FestPeople’s Security Bank & Trust Peter Herdic HousePhoenix Physical TherapyPNCPocono Arts CouncilPrice ChopperPSI Pizza, IncRemake LearningRingtown Valley Veterinary HospitalRoadarmel Springer LCCCSamek Art Museum at Bucknell UniversitySanoSchool of Visual & Performing Arts/Rebel Stages Scranton Area Community FoundationScranton Cultural CenterScranton Jazz FestivalScranton Fringe FestivalSettlers HospitalityShawnee Inn & Golf ResortSkyPacketSpace Time Mead & CiderSprout Dental Stadler Center for PoetryState Theatre Center for the ArtsStreet Art Society of NEPASusquehanna Valley ChoraleSword in the Stone GamesTall Pines FarmTFP LimitedThe Dime BankThe Pines Senior LivingTriple Play ApparelTimes-ShamrockTunkhannock Business and Professional Association Unitarian Universalist Fellowship of the PoconosUnited Methodist HomesUniversity of ScrantonVan Gorders’ FurnitureWayne County Community FoundationWayne Memorial Health SystemWeis Center for the Performing ArtsWeis MarketsWilkes-Barre/Scranton International Airport Wilkes UniversityWilliamsport Symphony OrchestraWoodloch ResortWyoming Valley MontessoriZoellner Arts CenterFor more information about how your company or organization can become a sponsorship partner, please contact Amy Zellers, Director of Sponsorship Partners at 570-602-1161 or amyzellers@wvia.org.Opportunities for sponsorship messaging are available on multiple WVIA broadcast and streaming platforms, such as WVIA TV, CREATE channel, PBS KIDS 24/7 and WVIA, WYPR and WVYA Radio, WVIA.org, V-Notes weekly newsletters, events, and more.  Director of Corporate Development Corporate Sponsorship RepresentativeVICKI AUSTIN Chief Education, Grants, and Corporate Relations Ofcer

Page 56

2024 COMMUNITY IMPACT REPORT | EDUCATIONIIWAYS TO WATCH:WVIA TV (Channel 44.1)WVIA PBS Kids 24/7 (Channel 44.2) WVIA Create (Channel 44.3)WAYS TO LISTEN:WVIA Radio (89.9 FM)WVIA Arts (89.9 HD2)Chiaroscuro Channel (89.9 HD3)TO CONTRIBUTE:WVIA.ORG/SUPPORTWVIA is a 501(c)(3) not-for-prot organizationThe ofcial registration and nancial information of Northeastern Pennsylvania Educational Television Association may be obtained from the Pennsylvania Department of State by calling toll-free, within Pennsylvania, 1-800-732-0999. Registration does not imply endorsement. Northeastern Pennsylvania Educational Television Association does business as WVIA.100 WVIA Way Pittston, PA 18640P. 570-826-6144F. 570-655-1180wvia.orgWATCH AND LISTEN ANYTIME, STREAM ONLINE AT WVIA.ORG AND ON THE WVIA APP.