2 0 2 3 Community Impact ReportOur Communities. Our Commitment. Our Future.
President & CEO Message 3Board Chair Message 4Revenue Sources 5Education 6Foundation & Grant Funders 14Membership 15Development 18Volunteers 19Audience Reach 20Content 21Television 22Radio 24News 30Digital 32Community Engagement 34Coming Attractions 362023 WVIA Awards 37Insider Society 38Legacy Society 41Sponsorship Partners 42TABLE OF CONTENTSWVIA educates, inspires, entertains and fosters citizenship, diverse cultures, and perspectives to nurture community.WVIAMISSION22023 COMMUNITY IMPACT REPORT
PRESIDENT & CEO MESSAGEDear Friends,As we mark the passage of time with another edition of our annual Community Impact Report, I’m proud to share that 2023 was lled with exemplary programming and expanded, essential, and impactful services for our region. We literally could not t the details about our widespread initiatives without adding pages to this report. You help make this possible.Thanks to you and our loyal community of funders, WVIA has a long, rich history of uniting our community, educating, informing, and inspiring those who live in our region. We accomplish this through radio, television, and online programming, but we also do it one meaningful encounter at a time in classrooms with students and teachers, with each and every news story we report, with elected of cials, leaders and citizens alike, with artists and arts organizations, and with everyone who chooses to engage with our extraordinary team. Together, we are enhancing the quality of life in our region.In 2023, we were honored for this work with numerous accolades: three mid-Atlantic Emmy awards, four national educational leadership awards, the prestigious Non-Pro t of the Year award by the Greater Scranton Chamber of Commerce and ve Pennsylvania Association of Broadcasters awards, to name a few. But the most meaningful measure of our work is the powerful impact we have in our community. Nothing means more to us than when you express your appreciation for our services and choose to invest in us.In a year full of so many important initiatives with far-reaching community impact, it is hard to choose just a few to highlight for you. But I do want to single out two in particular, because they truly embody who we are as an organization and the incredible impact we can have. They also represent immediate needs in our community that WVIA is uniquely positioned to help solve, thanks to you.Holocaust Warnings began as a single television program to address the concerning rise of extremism and antisemitism in our region, but then quickly gained momentum to become a community-wide effort, We Stand Against Hate. Thanks to the outpouring of support from people willing to take a stand against hate in all forms, this movement now includes free curriculum for schools, community conversations bringing together diverse experiences, and powerful alliances with others as committed to enacting change. By uniting together, our voices can be louder than those espousing hatred. And we are just getting started.In September, our Journalism Summit brought in two nationally recognized, award-winning journalists as speakers on the critical importance of local journalism for healthy, thriving communities. Together with over 100 local stakeholders, we began a conversation that continues as WVIA steps up to ll our region’s deepening journalism needs. Looking ahead into 2024, we are proud to further expand our journalism team. WVIA News is your solution for independent, non-pro t journalism that you can trust. The media landscape will continue to evolve, but the need for accurate, factual news and information will not. WVIA will always embrace new opportunities that come with our changing world. One thing will remain constant: our unwavering commitment to serve you, the people of Northeastern and Central Pennsylvania, with the very best content that refl ects our diverse communities, expands minds, and explores solutions to our most pressing community issues. As you read through this report, know that your support helps make all of it possible. We share our success with you – thank you.Carla McCabePresident & CEOminds, and explores solutions to our most pressing community issues. As you read through this report, know that your support helps make all of it possible. We share our success with President & CEO3WVIA.ORG
Dear WVIA Community,On behalf of the Board of Directors and for the entire region that benets, thank you for believing in and investing in WVIA.I’m committed to our Northeastern and Central Pennsylvania region as a decades-long resident and have watched the station evolve over the years into an essential service with a value and impact unlike any other regional institution. Today, WVIA is poised for growth exactly at a time when the communities we serve need it most. The WVIA News team is lling the void in local journalism with a commitment to our audience unmatched by others. With radio, online, and multiple digital distribution platforms, WVIA News is telling the stories that need to be told about the issues that matter to this region.WVIA approaches journalism with the same commitment to excellence that has dened WVIA for over 50 years. WVIA has always used media to benet the community – from educational enrichments in classrooms, to the professional growth opportunities for our area educators, from the engaging stories artfully told on television and radio to elevating the arts and promoting diverse and rich cultural experiences, WVIA denes itself by how it can enhance lives.I am proud to serve as Chair of an outstanding and truly dedicated Board, and together with your support, we will have an even stronger tomorrow. Thank you for being on this journey with WVIA. Thank you for believing in the illuminating power of public media as a path forward to an ever brighter future for our entire region.BOARD CHAIRMESSAGEExecutive CommitteeL. Peter FriederBoard ChairRobert T. Kelly, Jr.Vice ChairRick CohenTreasurer M. Holly Morrison, D. Ed.SecretaryJose A. de los RiosJohn F. Pullo, Sr.Don StanzianoDirectors Dennis ChengDr. L. Jay LemonsJeanne GenzlingerJonathan WeisJon KirkwoodLili RosenstreichNicholas NilesPatrick MartyNew Directors 2023Justin GenzlingerGertrude McGowan, Esquire Grace McGregor KramerKaren M. Murphy, PhD RNJan Alexander Wessel Director EmeritusAndrew J. Sordoni, IIIWVIA recognizes and thanks outgoing board member Jennifer D. Wilson for her 11 years of leadership and board service.BOARD OFDIRECTORSL. Peter FriederBoard Chair42023 COMMUNITY IMPACT REPORT
Fiscal Year 2023 Operating Revenue SourcesTotal Operating Revenue for Fiscal Year 2023$6,828,37732%13%9%8%5%15%15%4%Individual Giving $2,199,282Sponsorship Partners and Production Underwriting $886,240Foundation Grants $610,252In-Kind Support $518,063Earned Income $314,204Investment Income $1,037,224State & Local Funds $250,000Federal Funds $1,013,112REVENUE SOURCESWVIA is a special and unique type of media company. From our inception, we promised to use the power of our radio and television programming to educate, enrich, and inspire our audience.We measure our success by the impact we have to improve lives throughout our region, not on corporate sales or ratings. As the media world changes around us, we can fulll our mission on new and innovative distribution platforms to reach an even larger audience while remaining true to our founding ethos - educational enrichment for all. Not only is our mission different from other stations in our region, but our funding model is different as well. We are a community-owned and operated joint licensee station with three television channels, three radio channels, and robust online services that truly have global reach. Our work is powered by you, our community of investors who believe in our mission.Individuals, foundations, and corporations from across our region choose to support WVIA and represent the single largest funding source. An investment in WVIA is an investment in this community. Simply put, we could not do what we do without you.Thanks to each individual investor who chooses to make a gift to WVIA, we can be a beacon of educational and informative programming for all of the residents who call this region home. On behalf of all who benet, thank you for being our funding partner.5WVIA.ORG
Education is at the heart of WVIA’s mission.WVIA is committed to the education and intellectual growth of our region’s students and teachers. WVIA Education uses the power of media to help fi ll educational gaps in schools and offers professional development resources for teachers and administrators. We continue to expand our services in collaboration with the Pennsylvania Department of Education, Intermediate Units, and school districts to provide programs to serve the evolving educational needs in the community.E D U CAT I O NSUPPORT • INSPIRE • AMPLIFYTeresa SabeckyEducation Program ManagerAlissa SwartsDirector of EducationVicki AustinSenior Director of Grants and Education62023 COMMUNITY IMPACT REPORT
95,000+Students Engaged through our School District PartnershipsSchool Supply Kits, Books, and Educational Resources Distributed3,400+Individuals Reached through 56 Educational Engagement Sessions for Students, Teachers, and Community Members2,500+In 2023...7WVIA.ORG
Thank you again for coming to Danville Head Start last week! We loved your visit!- Danville Head Start Preschool TeacherWVIA is magic, mesmerizing students with the inner workings of radio and television!- Adrienne Hloderwski, Faculty Homestead SchoolThe Homestead School students are featured on the cover during their visit to WVIAWVIA’s PBS Kids in the ClassroomWVIA’s PBS Kids in the Classroom provided resources in STEM and literacy to more than 1,400 students in grades PreK-2nd grade in 2023. WVIA’s PBS Kids in the Classroom program uses popular PBS Kids shows like Curious George and Sid the Science Kid to explore mathematical concepts such as categorization and sorting, along with healthy eating. WVIA Educators guide student participation in an activity as a demonstration of their learned knowledge. Students receive an age-appropriate children’s storybook to encourage reading at home. Each lesson is 60 minutes long. The (WVIA) teachers had the children engaged from the beginning!- Luzerne County Head Start Preschool TeacherGrantFundedEITCFunded82023 COMMUNITY IMPACT REPORT
Poetry Out Loud is a regional arts education program for high school students that encourages the study of great poetry by offering educational materials and a dynamic recitation competition. This program encourages student mastery of public speaking and helps build self-con dence. The winners from participating schools in our region then compete for a chance to advance to the state competition in Harrisburg. WVIA is the only station that produces and airs the regional competition on television and radio, enabling the students to share their love of poetry with our entire region. We are proud to report last year’s WVIA Poetry Out Loud regional winner, Kendal Pauline, was named rst runner up in the statewide competition.Artist of the Week gives high school students a chance to showcase their artistic talents on WVIA TV, FM, and wvia.org and to be celebrated within the schools and community. This year, we featured 34 students from our partnered school districts who were talented in music, theater, dance, and art. GrantFundedEITCFundedTeresa Sabecky with some of the 2023 Artist of the Week featured participants.The WVIA Education Writers Contest is designed to promote the advancement of children’s reading skills through hands-on, active learning. It encourages children in rst through eighth grade to celebrate the power of creating stories and illustrations by submitting their own original pieces. Winning pieces are shared on wvia.org.EITCFundedWVIA Education Writers ContestaieNEPA and the Northeastern Educational Intermediate Unit are so very pleased to have a strong partnership with WVIA. The PA Council on the Arts has promoted the National Endowment for the Arts project, Poetry Out Loud, for more than 10 years. Our partner region is the only one in the commonwealth working with our regional PBS af liate. The opportunity for young creatives to recite works of poetry on television and radio is amazing. Our gratitude to WVIA cannot be overstated.- Catherine Richmond-Cullen, Ed.D. Director, aieNEPA - Arts in Education Northeast Pennsylvania9WVIA.ORG
Our daughters loved theevent and ability to meet Daniel Tiger!- Anonymous 2023 Event AttendeeWVIA held its 2023 Be My Neighbor Day event at PNC Field in Moosic, Lackawanna County. Each child received a free Be My Neighbor Day bag lled with literacy and social-emotional learning resources, such as activity pages from the Fred Rogers Company and Daniel Tiger-themed books. Community partners distributed age-appropriate educational materials featuring themes like kindness and good health. GrantFunded102023 COMMUNITY IMPACT REPORT
These resources help us to address Pennsylvania career-readiness standards, even as young as kindergarten! - Carbondale Area Kindergarten Teacher I can use Careers that Work with transition students!- CSIU Special Education TeacherCareers that Work/Carreras que FuncionanWVIA produces a multi-faceted media and related curriculum initiative that focuses on educating and preparing students for well-paying jobs that ful ll the employment needs of growing industries throughout our region. Twenty-one careers were featured in season one and two ofCareers that Work. Resources for the 21 careers featured are available in English as well as Spanish, as Careers that Work is now a NETA Public Media award-winning bilingual initiative!Engage with Careers that Work/Carreras que Funcionan at wvia.org or @careersthatwork on Instagram and TikTok. Dr. Debbie Mills, Hazleton Integration Project Program Director, used Careers that Work/Carreras que Funcionan as a pillar of her summer programming for middle school students. In a letter supporting the expansion of Careers that Work/Carreras que Funcionan to serve primary-school-age students, Debbie wrote, “We utilized the Career Exploration videos with a group of our summer camp students who not only watched the videos but showed interest in the jobs, which was demonstrated through exploration in computer time of jobs/careers they were interested in and asking several questions. This prompted HIP to invite guests from the community who shared “A Day in the Life of…”. Due to the success of this activity with our 5th-7th grade summer camp students (and some 8th-11th grade camp leaders), we are working on incorporating these videos in our after-school program and sharing with elementary, middle, and high school programs offered at the center.” GrantFundedAwardWinning11WVIA.ORG
Last year, Scholastic Scrimmagechallenged approximately 240 high school students from our 42 partnered school districts in all academic disciplines. At the end of the Scholastic Scrimmageseason, the winning school is awarded $5,000, with second place receiving $3,000, and third place receiving $1,000. At the end of the regional Scholastic Scrimmage season, Berwick Area placed rst, Delaware Valley came in second and North Pocono in third. WVIA also hosted the subsequent Pennsylvania state competition. Berwick Area came in rst; Moravian Academy of Greater Lehigh Valley came in second; Mercyhurst Preparatory School of Erie, Pennsylvania, came in third.Curriculum ResourcesWVIA Education is proud to offer FREE cutting-edge curriculum resources (aligned with Pennsylvania state standards and American School Counselor Association learning standards) that correspond with our timely and engaging original programming. Check out our Careers that Work/Carreras que Funcionan, Mind Over Matter, Speaking Grief, and We Stand Against Hate lessons on wvia.org.For more information about WVIA Education programs, please contact Alissa Swarts, Director of Education at570-602-1121 or alissaswarts@wvia.orgGrantFundedGrantFundedThe Great Teachers Essay Contest gives high school students the opportunity to write an essay about a teacher who has made a difference in their life. Thoughtful and refl ective, the essays draw attention to the teachers who go above and beyond for their students. Often, great educators don’t get the opportunity to learn about the impact they have on their students’ lives. This contest helps celebrate our region’s amazing teachers.GrantFunded122023 COMMUNITY IMPACT REPORT
EITC FundersWVIA is proud to recognize the companies that help make our Education programs possible through their Educational Improvement Tax Credit (EITC) support. This Pennsylvania program provides businesses with state tax credits of up to 90% of the gift given to WVIA. Fidelity BankFirst Keystone Community BankFNCB BankMemco Realty Company LimitedMericle Commercial Real EstateNBT Bank NA Peoples Security Bank and TrustPPLPride Mobility Products CorporationThe Dime BankThe Honesdale National BankWeis Markets, Inc. Abington Heights School DistrictBenton Area School DistrictBerwick Area School DistrictBlue Ridge Area School DistrictCrestwood School DistrictCarbondale Area School DistrictDanville Area School DistrictDelaware Valley School DistrictDiocese of ScrantonDunmore School DistrictEast Lycoming School DistrictElk Lake School DistrictForest City School DistrictGreater Nanticoke Area School DistrictHanover Area School DistrictHazleton Area School DistrictLakeland School DistrictLewisburg Area School DistrictLoyalsock Township School DistrictMarian CatholicMid Valley School DistrictMiffl inburg School DistrictMillville Area School DistrictMilton School DistrictMontrose School DistrictMountain View School DistrictMount Carmel School DistrictNorth Pocono School DistrictOld Forge School DistrictPittston Area School DistrictRiverside School DistrictScranton School DistrictSelinsgrove Area School DistrictSouthern Columbia Area School District Susquehanna Community School DistrictTunkhannock Area School DistrictValley View School DistrictWallenpaupack Area School DistrictWayne Highlands School DistrictWeatherly Area School DistrictWestern Wayne School DistrictWyoming Area School DistrictWyoming Valley West School District43 SCHOOL DISTRICT PARTNERSThank You to our Enhanced Scholar Program School District PartnersWVIA’s Enhanced Scholar Program gives school districts the opportunity to showcase their talented students and provides professional development resources for teachers and administrators. For more information about the Enhanced Scholar Program contact, Teresa Sabecky, Education Program Manager at 570-602-1182 or teresasabecky@wvia.orgFor more information about WVIA Education initiatives and opportunities for giving, please contact Vicki Austin, Senior Director of Grants and Education at 570-602-1138 or vickiaustin@wvia.org13WVIA.ORG
F O U N DAT I O N ANDGRANT FUNDERSOur partners empower WVIA to do more as we uncover and address pressing community issues, connect our audience to available resources, and amplify the messages of our nonprofi t benefactors while enhancing cultural, civic, and educational opportunities for our communities.WVIA is fortunate to receive funds from numerous grant awarding partners who share in our mission. Projects supported by these generous philanthropic organizations this year included such initiatives as Careers that Work/Carreras que Funcionan, Palma(in celebration of the 50th anniversaries of WVIA Radio and the Northeastern Pennsylvania Philharmonic), WVIA News, Keystone Edition: Health, Holocaust Warnings, We Stand Against Hate, Be My Neighbor Day, Poetry Out Loud, Kids in the Classroom, and many others. For more information on how your philanthropic organization can partner with WVIA, please contact Vicki Austin, Senior Director of Grants and Education at 570-602-1138 or vickiaustin@wvia.orgArts in Education Northeastern PA (aieNEPA)Benco Family FoundationChandler Family FoundationFirst Community Foundation Partnership of Pennsylvania FNCB BankFred Rogers ProductionsFund for Nonpro t News at The Miami FoundationGreater Washington Educational Telecommunications Association (WETA)Hawk Family FoundationJerold and Ellen Minkin Family FoundationLackawanna County Arts & Culture DepartmentMercy Ministry CorporationMoses Taylor FoundationNortheastern Educational Intermediate Unit 19 (NEIU19)Navient Community Fund of the Delaware Community FoundationOverlook Estate Foundation, Inc.P&G Fund of the Greater Cincinnati FoundationPennsylvania Council on the ArtsPennsylvania Department of EducationPeoples Security Bank and TrustPPL FoundationReport for AmericaScranton Area Community FoundationSondra G. and Morey M. Myers Charitable Gift Fund of the Scranton Area Community FoundationThe 1994 Charles B. Degenstein FoundationThe Harry and Jeanette Weinberg FoundationThe Jewish Community Foundation of the WestThe PNC FoundationThe Robert H. Spitz Foundation administered by the Scranton Area Community FoundationThe Times Leader Book of Dreams Fund of The Luzerne FoundationWilliam G. McGowan Charitable FundWyncote FoundationFirst Community Foundation Partnership of PA is thrilled to support WVIA’s continued expansion into Lycoming County. With a dedicated journalist closely involved in the greater Williamsport and surrounding area, residents will become more knowledgeable about the place they call home, opening new avenues to a more connected community.Betty GilmourDirector of Grantmaking, First Community Foundation Partnership of Pennsylvania142023 COMMUNITY IMPACT REPORT
Our membership family remains strong with 13,831 households in our region stepping up and supporting WVIA as valued members. The work that you see refl ected in this report would not be possible without your generous support. Thank you!Member DaysWe value our members and prioritize offering bene ts that show our appreciation. Our annual Member Days are just some of the highlights of being a WVIA member. Last year, we welcomed over 7,800 members to family days. Through the generosity of local participating businesses, we can provide these family-friendly days for our members free of charge, giving our community an opportunity to celebrate public media with others that love WVIA, too.Lackawanna County Coal Mine TourPennsylvania Anthracite Heritage MuseumElk MountainKnoebelsMontage Mountain WaterparkThank you to the following long-time supporters for their continued partnership with WVIA:MEMBERSHIPCARS Donation “We were so pleased to donate our orange convertible 2003 VW Beetle to WVIA. The car came to us in great shape and with low mileage from dear lifelong friends who drove it to us from Iowa. We have four kids, and each of them learned to drive the car they named “Waldo.” It was a car that participated in several parades and was well-known in our town as the Lemons’ kids car. The car was dependable and took better care of our kids than they might have rendered poor Waldo. Over the dozen or so years that we cared for Waldo, he picked up some dings and dents that come with young new drivers. All of these kids were part of WVIA’s Kid’s Clubhouse and grew up with WVIA media in their lives. When it was time to part with Waldo, we could not think of a better way than to donate the car to WVIA. Equally, the whole process was so easy and convenient. We are proud to support WVIA!”- Jay and Marsha Lemons, Insider Society members15WVIA.ORG
WVIA Clubhouse ExplorersThis past year, close to 900 children were enrolled in WVIA’s Clubhouse Explorers, another great bene t of membership. Children received free admission to local participating businesses with a paid adult as a part of our Passport 2 Fun program. Keep an eye on wvia.org for exciting new updates to the WVIA Clubhouse Explorers, including a digital newsletter, new partners, and events!What’s included in membership to WVIA?• Complimentary admission to WVIA Member Days at local attractions throughout the year - Elk Mountain Ski Area, Knoebels Amusement Resort, Montage Mountain Waterpark, Lackawanna County Coal Mine Tour & Anthracite Heritage Museum• Clubhouse Explorers program, including free admission to many local attractions, a digital newsletter, and invitations to exclusive Clubhouse events for children 12 and under• Access to PBS Passport where members get extended access to a digital, on-demand library of more than 1,500 episodes of WVIA and PBS favorites• 15% discount on any purchase at ShopPBS.org• Invitations to select WVIA screenings, concerts, and private eventsGrantFunded162023 COMMUNITY IMPACT REPORT
McHale BadenMember ServicesSpecialistNora DillonDirector of MembershipShane ShannonMember Services SpecialistWVIA Membership TeamOur Member Services Team is available Monday - Friday from 9 a.m. - 4 p.m. and can be reached at 570-602-1110 or members@wvia.org. Our goal is to reply as soon as possible, but please allow up to two business days for a response. For PBS Passport technical support and troubleshooting, please call 1-844-532-9842.WVIA offers so many outstanding PBS programs, and now you can enjoy them anytime, anywhere, with one of our member bene ts, PBS Passport. Stream thousands of hours of your favorite WVIA and PBS programs on your computer or through the PBS app on your phone, tablet, or on your smart TV or streaming device like Roku or Fire TV. You can binge-watch, catch up on shows you may have missed, or revisit some of your favorites whenever and wherever you want. For more information on these WVIA member bene ts and many more, please contact Nora Dillon, Director of Membership at 570-602-1162 or at noradillon@wvia.orgTaking a Stand Against HungerFood insecurity remains an impervious challenge, not only for our neighbors right here in Pennsylvania, but across the United States. Thankfully, residents in our region are stepping up to help others in need. Since the pandemic, the need for food has only intensi ed as families continue to struggle to afford life necessities. Thousands of people in our community are forced to choose between feeding their families and other crucial needs, going hungry in order to stay afl oat nancially. WVIA continues to partner with Weis Markets, The CEO/Weinberg Northeast Regional Food Bank, The Central Pennsylvania Food Bank, and generous members like you to help end the impossible choice of hunger in our community. Matching the generosity of contributions made to WVIA, Weis Markets donated $70,000 of food to local food banks to provide more than 400,000 meals to families in need.17WVIA.ORG
What is WVIAto you?From Left to RightMcHale Baden, Member Services SpecialistAlecia Panuski, CFRE, Major Gifts Offi cerAmy Zellers, Director of Sponsorship PartnersKate Sickora, Chief Development Offi cerShane Shannon, Member Services Specialist Nora Dillon, Director of MembershipLiz Tilley, Sponsorship Partners RepresentativeJen Kindler, Director of Major Gifts and Planned GivingWVIA Development TeamWVIA is a community resource.WVIA is a constant learning experience.WVIA is great people, great programming.WVIA is a part of my family.WVIA is my co-pilot.WVIA is the future.182023 COMMUNITY IMPACT REPORT
VOLUNTEERSEach year, WVIA is lucky to welcome volunteers into our WVIA family. Without the time and dedication of our volunteers, we would not be able to achieve our mission. WVIA is my second home.- AudreyLong-time volunteer and member from WyomingTo join WVIA’s Volunteer Ambassador team, please call Nora Dillon, Director of Membership at 570-602-1162 or visitwvia.org/support/volunteer to sign up. Thank You Volunteer AmbassadorsWhether answering phones during pledge drives, assisting with special events, or performing essential administrative tasks, WVIA Volunteer Ambassadors offer their time and talents to provide power to all of our services to the community. 19WVIA.ORG
AUDIENCE REACHWVIA’s audience reach continues to expand as more people from around the country and world are nding us online and through our streaming services. As our audience’s behavior shifts towards more digital and on-demand content, WVIA continues to make our content accessible through traditional channels such as linear television and radio, but we’ve expanded our offerings to include many digital platforms, social media, and much more! WVIA’s content can be seen and heard across a multitude of platforms, in various formats at any time, giving us the ability to be ever-present and to ll all of those micro-moments in the lives of our audience. WVIA’s television signal has a potential audience reach of over 2.5 million residents in Northeastern and Central Pennsylvania.Our radio signal has a potential audience reach of over 1.2 million residents. These over the air signals account for over 26% of the geographic area in Pennsylvania, but our true reach is now global, thanks to our online and social media distribution platforms.WVIA’s social media presence includes ve distinct platforms: Facebook, Instagram, LinkedIn, X, and Threads, the newest emerging platform. Our social media content reaches over 670,000 users each quarter, and our presence is growing, even on newly emerging social media platforms! 486,000Households 1.2 MillionResidentsOUR TRANSMITTERS Northeastern PA: WVIA 89.9 FM Mainesburg: WTIO 88.3 FM Palmyra Township/Hawley/ Lake Wallenpaupack region:WPAU 91.5 FM Williamsport: WVYA 89.7 FM Lewisburg: WVBU 90.5 FM 15,570FOLLOWERS651,128AVERAGE REACHOVER 90 DAYS3,478 FOLLOWERS16,288AVERAGE REACHOVER 90 DAYS1,796 FOLLOWERS6,284AVERAGE REACHOVER 90 DAYS2,718 FOLLOWERS454,000AVERAGE REACHOVER 90 DAYSWVIA has always brought the world to our audience through our programs, and now we are sharing the very best our region has to offer with the entire world.Radio 2.5 MillionResidents1.25 MillionHouseholdsTelevisionOUR TRANSLATORS WVIA TV Channel 44 (RF Channel 21)202023 COMMUNITY IMPACT REPORT
CONTENTTogether, WVIA’s television, radio, and digital content form a vibrant tapestry of stories, images, and sounds that refl ect the diversity and richness of the Northeastern and Central Pennsylvania region while also embracing content from around the world to enrich and engage our audiences. From the bustling streets of Scranton to the serene forests of the Poconos, WVIA’s television cameras capture the beauty and uniqueness of the region. WVIA’s radio programming provides 24/7 daily coverage ranging from top news and public affairs programming to musical performances from our region and from around the globe.WVIA News stories provide in-depth coverage of local, regional, and national news and have a meaningful impact on our communities. WVIA’s documentaries offer viewers a glimpse into the lives and experiences of people from all walks of life. From the devastation caused by historic fl ooding to the triumphs of a local sports team, WVIA’s documentaries tell stories that are both inspiring and thought-provoking.WVIA’s arts and culture programs celebrate the region’s rich cultural heritage and the innumerable gifted individuals that call Northeastern and Central Pennsylvania home. From performances by the Northeastern Pennsylvania Philharmonic to “We like WVIA because we learn about facts that we never knew before. The shows are funny and inspiring. We especially like Wild Kratts, Xavier Riddle, Mollie of Denali, Alma’s Way, America’s Test Kitchen, and Impossible Builds. The cooking shows are relaxing and give us good information. We also like the Jammin’ on the Job podcast.” - The Tabatabaie children, ages 8 and 10TELEVISION • RADIO • DIGITALinterviews with local artists and authors, WVIA’s arts and culture programs offer viewers a chance to experience the best that the region has to offer.WVIA’s content touches the minds and hearts of viewers and listeners of all ages and all walks of life. WVIA NewsGrantFunded21WVIA.ORG
TELEVISIONLOCAL CONTENT BROADCAST WVIA is the best part of tv.294HOURS2020470HOURS2022315HOURS2021543HOURS2023WVIA presented 543 hours of original television content. One of our local programming highlights this year was WVIA’s original documentary fi lm ROAR: The Story of the Southern Columbia Football Tigers. ROAR was honored with a Mid-Atlantic Emmy Award for Outstanding Documentary and two NETA Public Media Awards in the Promotion and Integrated Marketing Campaign categories, which included billboards, social media promotion, and a community pep rally held at Southern Columbia High School. AwardWinningScan here to watch WVIA TV On Demand 222023 COMMUNITY IMPACT REPORT
Mind Over Matter: A MentalHealth InitiativeThose suffering from mental health challenges often become victims of discrimination and social isolation due to the stigma attached to these disorders. This stigma is a signi cant public health issue and can inhibit those with mental illness from seeking proper treatment and recovery. In partnership with Geisinger, Mind Over Matter is an initiative focused on combating stigma, generating awareness, and improving the mental and physical health of our community through a multi-platform approach that includes television, radio, and digital content. WVIA Education developed accompanying educational resources related to mental health made available to school districts throughout our region. Topics covered in 2023 include the state of mental health In NEPA, youth mental health, mental health disorders affecting veterans such as post-traumatic stress disorder, and substance abuse disorder.Careers that Work/Carreras que Funcionan: A Workforce Development InitiativeTo address the concerns of developing a properly skilled and prepared local workforce, WVIA partnered with the 1994 Charles B. Degenstein Foundation to produce a multi-faceted media and related curriculum initiative called Careers that Work/Carreras que Funcionan that focuses on educating and preparing students for well-paying jobs to ful ll the employment needs of growing industries throughout our region. Keystone EditionWVIA’s signature public affairs program, Keystone Edition, takes viewers behind the headlines to explore the issues and people that are shaping Pennsylvania. It is a weekly multi-platform initiative that facilitates conversations between viewers, change agents, and visionaries who impact their local communities while providing an accurate portrayal of socially relevant topics from diverse and multiple perspectives. This weekly, half-hour program goes beyond the headlines to offer thoughtful insights through a fresh journalistic lens with the thorough attention to detail and authenticity viewers expect from public television.The series features in-depth reporting, interviews, and analysis on a variety of topics, including politics, government, education, healthcare, and the economy.2023 Highlights of Keystone Edition • Keystone Edition: Reports - Guns in Schools. A closer look at how guns affect school safety• Keystone Edition: Business - The Changing Face of Business.Stories of immigrant-led businesses in our region• Keystone Edition: Arts - Creative Relationships in a Diverse World. Exploring ways in which local arts organizations can become more inclusive• Keystone Edition: Health - The Smallest Victims:Child Abuse & Traffi cking. Examining how to keep our children safe from the harms of abuse and traf ckingIn 2023, Keystone Edition featured 96 PARTNER ORGANIZATIONSGrantFundedAwardWinningreports healthbusiness artsIn 2023, Mind Over Matterfeatured OVER 30 PARTNER ORGANIZATIONS23WVIA.ORG
RADIO5OTH ANNIVERSARYWVIA is a partner and advocate for all artists in the region.Erika FunkeSenior Producer and Host of Classical Music, ArtScene, and other WVIA programsScan here to listen to WVIA Radio Live2023 was an iconic year for WVIA Radio! We celebrated WVIA FM’s 50th anniversary throughout 2023 with an April reception and live audience Keystone Edition: Arts television program highlighting station history and staff and a series of 18 events and appearances honoring arts organizations in communities throughout our region. An August Open House offered studio tours, interactive demonstrations, “touch-a-truck” with the WVIA production truck, activities for children, refreshments, and giveaways for two hundred guests. It also offered the public a chance to experience WVIA’s studios and learn about how our programs are made. The 50th Anniversary Golden Giveaway thanked WVIA listeners with concert tickets and commemorative memorabilia. A September ArtScene Conference presented a keynote speaker and three panel discussions in a free gathering to support regional arts organizations. And in partnership with the Northeastern Pennsylvania Philharmonic, WVIA commissioned a new musical work by composer Paul Salerni in honor of 50th anniversaries of both the radio station and the orchestra. The world premiere of Palma was on November 4th at the Scranton Cultural Center and 242023 COMMUNITY IMPACT REPORT
was recorded for a later WVIA broadcast in 2024. All anniversary year activities were planned to thank WVIA Radio listeners and donors who have supported this public service mission for 50 years.In 2023, WVIA Radio’s George Graham received the Radio Broadcaster of the Year Award from the Pennsylvania Association of Broadcasters. WVIA celebrated 25 years of ArtScene with Erika Funke, who was the keynote speaker at Misericordia University’s 2023 Winter Commencement Ceremony and received an honorary doctorate of humane letters for her decades-long career dedicated to the arts and humanities.During 2023, WVIA’s locally produced programs were made available on-demand, allowing listeners to hearMixed Bag, All That Jazz, and WVIA’s classical music programming on their own schedule, with any program from the last two weeks accessible at any time through wvia.org, the WVIA app, and smart speakers.2023 Highlights of ArtScene • Dr. Caroline Payne, political science professor, and Lynn Estomin, Professor Emerita of Art & Digital Design at Lycoming College in Williamsport, speaking about the Lycoming College Interdisciplinary Dominican Republic Project and the Warrior Coffee project• Tannis Kowalchuk, theater artist and organic farmer, speaking about her original performance piece Decompositions to be presented at the Farm Arts Collective on the Willow Wisp Organic Farm in Damascus• Mona Pande, rostered folk artist with the PA Council on the Arts, speaking about her work Indian Folk Art: Mona Pande,in connection with a solo exhibition at the Pauly Friedman Gallery at Misericordia University in Dallas• Julie Schumacher Cohen, project director, and Kimberly Crafton, oral histories coordinator, for Scranton’s Story, Our Nation’s Story, speaking about the premiere of oral history interviews and an exhibition of photographs titled Scranton Stories at the University of Scranton• Glynis Johns, founder and CEO of the Black Scranton Project, speaking about the organization in anticipation of the 2023 Juneteenth celebrationGrantFundedWeekdays at 12pmHost Erika Funke gets you ready for the week (and weekend ahead), by taking you to every corner of the WVIA listening area and continuing her strong tradition of championing arts and culture.Erika Funke being presented with an honorary doctorate25WVIA.ORG
Notes on FilmSundays at 12 p.m.Each Sunday, host Paul Lazar takes a deep dive into soundtracks and scores from lms in every genre. This past February for Black History Month, the program celebrated music from lms such as “The Caveman’s Valentine,” starring Samuel L. Jackson, and in April, celebrated Jazz Appreciation Month with an airing of the soundtrack to 1986’s “Round Midnight,” featuring Dexter Gordon, Herbie Hancock, Sandra Reaves-Phillips, and more. Also included in the month of April was a look at the life and artistry of American photographer Ansel Adams, with music taken from the PBS documentary special, “American Experience: Ansel Adams,” which centered on his work and told the story of a once-in-a-generation photographer, and a dedicated steward to the outdoors and natural landscapes throughout the country. The show also included a piece performed by Adams himself, “Prelude and Fugue, for Keyboard No. 1 in C Major,” of Johann Sebastian Bach.Jazz/AAAWeekdays at 8 p.m.Hosts George Graham and Sascha Feinstein presented a wide array of jazz during the programs All That Jazz and Jazz Standards, including the newest jazz releases on All That Jazz. WVIA Radio also aired ten hours of live music from the COTA Festival in Delaware Water Gap. Mixed Bag with George Graham daily presents a fascinating potpourri of creative contemporary sounds in rock, folk, blues, world music, bluegrass, fusion, reggae, and other styles not heard on commercial radio. Special features included George Graham’s weekly album review and the Venerable Music set.Mixed Bag also includes the long-running Homegrown Music segments with weekly recordings of regional artists from the WVIA studios. The concerts were performed before a live studio audience in WVIA’s Sordoni Theater to be broadcast on WVIA TV in early 2024 with artists including Kate Taylor, The Empty Pockets, Dustin Douglas and the Electric Gentlemen, The Mommyheads, Brenda Fernandes, Water Street, and others. Holiday SpecialsWVIA Radio has long been known as the station people turn to when looking for specialty programming celebrating the many holidays and cultural observations throughout the year, including but not limited to New Year’s Eve and New Year’s Day, Thanksgiving, Hanukkah, Christmas, Black History Month, the Fourth of July, Hispanic Heritage Month, and much, much more.Music from St. Stephen’sSundays at 7 a.m. & 4 p.m.Music from the awe-inspiring St. Stephen’s Pro-Cathedral continued in 2023, featuring works celebrating the seasons of Lent, Easter, Advent, and Christmas, along with musicians and performers from around the country, including Jane Bourdow, Brenda Lynne Leach, the Wyoming Seminary Madrigal Singers, the Wilkes-Barre University Chorus and Choral Club, and more. Music of the masters, from Bach to Rheinberger, to Reger, to Faure, to Franck, and more have been performed at St. Stephen’s, and the church continues to attract world-class organists, pianists, and other performers to share their talents in a space featuring the amazing Berghaus Pipe Organ.WVIA Radio 50 Anniversary Open House Event262023 COMMUNITY IMPACT REPORT
WVIA is giving space to our voices.Chiaroscuro 24/7WVIA’s jazz record label, Chiaroscuro Records, released a series of 24 podcasts in 2023. Each podcast featured artists from the label providing rst-person accounts of their music. More podcasts are planned for 2024. Beginning in October, George Graham, who serves as Director of Artistry and Repertoire for the label, produced and hosted a new series with some of today’s noted jazz artists, such as Tom Scott, Steve Gadd and vocalist Jack Jones, refl ecting on their music and the artists who have recorded for the label. Chiaroscuro was also part of a special Christmas fundraising album for the Jazz Foundation of America, which provides nancial support for the medical needs of veteran jazz musicians.George GrahamWVIA Radio Host, Senior Producer & Director of Artistry and Repertoire, Chiaroscuro Records 27WVIA.ORG
Weekdays from 10 a.m.-2 p.m.Our audience told us they wanted more NPR programs, more classical, and more local content, and in 2023, we provided exactly that with the launch of WVIA Arts. The advantage of having multiple digital radio channels allows us to provide more programming options than ever before. WVIA has been your source for classical music for over 50 years. This past year, we celebrated the diverse communities in our region with special programming for Black History Month, Women’s History Month, Hispanic Heritage Month, Hunger Action Month, National Poetry Month, Mental Health Awareness Month, Memorial and Veterans Days, and the Fourth of July. In September, we added Concierto, the rst-of-its-kind classical music program, in English and Spanish, to the WVIA Radio schedule Sundays at 2 p.m., hosted by Frank Dominguez. Music by Spanish and Latin American composers such as Enrique Granados and Astor Piazzolla alternates with classical favorites performed by artists such as conductor Gustavo Dudamel, pianist Gabriela Montero, guitarist Manuel Barrueco, and singer Placido Domingo. Conciertoprovides an entry point for Latinx listeners interested in learning more about classical music, engages all listeners already familiar with these artists, and celebrates the diversity of the Latinx culture and contributions to classical music. WVIA has also aired numerous holiday specials, including Lessons & Carols for Christmas at St. Stephen’s Episcopal Church in Wilkes-Barre; the Messiah Sing-Along, which alternates venues between St. Stephen’s and St. Luke’s Episcopal Church in Scranton, and much more. WVIA will also offer the Metropolitan Opera Series beginning in December, opening with Daniel Catan’s Florencia en el Amazonas, and continuing with Mozart’s beloved The Magic Flute, Wagner’s powerful Tannhauser, Verdi’s Nabucco, and many more. WVIA has championed the art form of opera for many years, and the 2023-24 season promises to be another spectacular slate of music from the masters. WVIA is world-class music.The Northeastern Pennsylvania Philharmonic professional musicians led by Mélisse Brunet rehearse alongside the student performers from Abington Heights High School for the Palma world premiere.Listen now on 89.9 HD2282023 COMMUNITY IMPACT REPORT
Keystone Edition RadioWeekdays at 10 p.m Keystone Edition Radio, now hosted by WVIA’s News Team, is your window into the people, places, events, and more that make our region so unique. From adventures with the Middle Susquehanna Riverkeeper, John Zaktansky, to stories about the PA Tick Research Lab at East Stroudsburg University, that provides laboratory-quality tick testing and other tick-borne illnesses locally and nationwide, Keystone Edition Radio is your source for what’s happening around our listening area. 2023 Highlights of Keystone Edition Radio• Coverage from the Keystone State News Connection about the need for poll workers in Pennsylvania leading up to the election in November• Interview with Scranton Area Community Foundation President & CEO, Laura Ducceschi, about the fl ood relief fund for Lackawanna County following the strong storms on September 9th• Coverage of the ongoing efforts to protect the Eastern Hellbender, the third-largest salamander in the world and a species that is currently at risk in Pennsylvania• A look at state environmental advocates supporting new EPA standards for coal & gas plants, and an exhibit where the railroads and the arts intersect at Misericordia University• Coverage of a Luzerne County woman bringing awareness to “Harm Reduction Measures” aimed at minimizing the negative consequences of drug use• Coverage of a Tamaqua lm studio relocating to Hollywood• Coverage of the Pocono Mountains Music FestivalKeystone Edition: Arts Special celebrating the 50th anniversary of WVIA Radio.29WVIA.ORG
NEWS2023 was an exciting year of growth for WVIA News, which doubled in size in a matter of months. WVIA News is comprised of six full-time multimedia journalists as well as several freelancers who contribute as writers, fi ll-in hosts, photojournalists, and digital news editors.WVIA News works to create news stories, both shorter daily headline newscast-length and longer, more detailed stories, which are all broadcast during the fl agship showsMorning Edition and All Things Considered on WVIA Radio. Everything we do is also published at wvia.org/news as well as delivered conveniently – and free – each week with the WVIA News Weekly Spotlight Newsletter. WVIA News also provides more in-depth weekly looks at important topics for WVIA’s television Keystone Edition.WVIA is important news perspective.Julie SidoniNews DirectorI work in nonpro t news because I can tell the stories that matter to people – not just what gets the most clicks...Nonpro t journalism dives into the untold stories that bubble under the surface.Isabela Weiss WVIA Rural Government Reporter & Report for America Corps Member302023 COMMUNITY IMPACT REPORT
Maryland National Guard proposing low level ights in parts of PABy Kat Bolus | WVIA NewsKat Bolus is WVIA’s Community Reporter. Here’s what she said about choosing to work in a nonprot newsroom: 2023 was also notable for being the rst year we received a Rural Government beat reporter/Report For America Corps Member, awarded through a competitive grant application. Report for America is a national service program that places emerging journalists into local newsrooms across the country to report on under-covered issues. Through Report for America, Georgia native Isabela Weiss joined the team. Her expertise is political reporting, and she’s now WVIA’s only reporter concentrated on one beat: Rural Government.In September, WVIA hosted a Journalism Summit at the studio. The evening highlighted an important conversation about the state of journalism in the nation and here locally, featuring Julie Sidoni along with Evan Smith, co-founder and senior adviser at The Texas Tribune and Jim Brady of The Knight Foundation. WVIA News was also recently awarded a grant from the Williamsport Lycoming Competitive Grant Program at the First Community Foundation Partnership of Pennsylvania to put a reporter specically in Williamsport/Lycoming County. We continue to try and nd ways to bring important stories to life, no matter where in the area they happen.But we are only getting started and looking ahead to 2024 with even more excitement. WVIA News would love to hire even more reporters, especially in the areas not geographically close to the cities of Scranton and Wilkes-Barre. We’d love to offer more bilingual resources, including stories done specically for our growing Spanish-speaking populations. Also, look for more features showcasing this special region we call home and expanded election coverage in this pivotal political year ahead.Bradford County commissioners accused of hiding future library plansBy Isabela Weiss| WVIA NewsWhy harm reduction advocates want to change PA drug lawsBy Tom Riese | WVIA NewsRoommates and friends, thanks to home share program for seniorsBy Haley O’Brien | WVIA NewsIt gives me the space to explore what our communities in Northeastern and Central Pennsylvania are doing, and to share that information with our neighbors and across the state. We are focused on thoughtful and informative reporting to help better our region.Kat BolusCommunity ReporterNot being constrained by constant daily deadlines lets our news team branch out to cover stories with more depth. The success of nonprot news outlets is important for the longevity of the news industry.Tom RieseWVIA Reporter & Morning Edition HostReport for America Rural Government ReporterWilliamsport Lycoming County Dedicated ReporterGrantFundedAfter the story was published, U.S. Senators Bob Casey and John Fetterman sent letters to the Maryland National Guard asking for a more intensive study of the proposal. LOCAL NEWS IMPACT31WVIA.ORG
D I G I TA L2023 was another year of digital growth and transformation for WVIA. In this past year, we continued to see audience growth and increased engagement on digital platforms as more consumers are seeking digital, on-demand content and streaming options. We launched a digital exclusive short-form documentary series, Pizza!, and were added to one of the world’s largest news aggregator apps - Apple News. Also, WVIA has worked this year to expand the reach of our YouTube account and increase engagement, and we’ve successfully achieved the ability to monetize our YouTube content, which requires a specifi c number of page subscribers, views, and other important metrics.125 MillionApple News provides content to over 125 million users, and WVIA News is proud to be your only source of hyper local news in Northeastern and Central Pennsylvania. WVIA is a portal to possibility.322023 COMMUNITY IMPACT REPORT
VIA Short TakesVIA Short Takes is a short form documentary series featuring topics ranging from dramatic and edgy to cute, quirky, thrilling and more. It aims to provide an entertaining look at the people and places that make Pennsylvania (and beyond) so unique. VIA Short Takes is now in its 7th season. Episodes premiere on our YouTube page, reaching this critical digital audience rst before being aired on WVIA television as a compilation of three episodes. In 2023, several VIA Short Takes won a NETA Public Media Award, two Mid-Atlantic Emmy Awards, and a Pennsylvania Association of Public Broadcasters Award! In the past year, nearly half a million people visited wvia.org, and more than 5,000 people watched shows online through our website. Fans of WVIA are nding more opportunities than ever to engage with the station, whether it’s on over-the-top streaming platforms, the WVIA app, or our ever-expanding social media channels.Streaming opportunities increased across multiple platforms in 2023. In addition to YouTube TV, WVIA TV’s live stream is now available through DirecTV Stream and Local Now. Additionally, we will be bringing our live stream to Hulu + Live TV in the coming months.2023 also saw the debut of on-demand streaming of local radio programs. All of WVIA Radio’s fl agship programs, including Classical Music, Mixed Bag, All that Jazz, Keystone Edition and Notes on Film, are available to enjoy free of charge through our website or mobile app for a window of two weeks after broadcast date. WVIA.org also received a critical upgrade to an extremely popular section, the TV Schedule. Our new online schedule offers a robust, easy-to-navigate experience for our viewers. New features include rich program descriptions, printable versions, and a reminder noti cation option so you never miss your favorite programs.In 2023, WVIA released a digital only, short-form documentary series about local pizzerias in our region. In this series, we produced ten short-form documentaries covering some of the most popular and beloved local pizzerias. For ten weeks, a new episode was released weekly on our YouTube page and website, and then promoted on our social media platforms. This series sparked a partnership between WVIA and a local pizza infl uencer, Jim Mirabelli of NEPA Pizza Review, which helped to broaden the audience and greatly increase our content’s reach. We ended the season with a pizza party at WVIA’s studios featuring pizza demonstrations, a meet-and-greet and Detroit-style pizza lesson with Jim Mirabelli, giveaways, and, of course, lots of pizza! The party was a ticketed event that helped bring new people into the WVIA experience.WVIA Television and Radio on-demand streaming programs reach more than 53,000people per week.AwardWinningWatch the seriesNEPA Pizza Review’s Jim Mirabelli giving a demonstration at WVIA’s Pizza PartyAn Original Short-Form Documentary Series33WVIA.ORG
WVIA believes it is not enough to produce important local programming and distribute it along with excellent national programming from PBS, NPR, and other sources. We are also committed to engaging our community to “go deeper,” discussing and refl ecting on signifi cant issues in such programming.For a Black History Month project, 200 people attended four community screenings with discussions of the documentaries Harriet Tubman: Visions of Freedom and Becoming Frederick Douglass, as we partnered with the Black Scranton Project, Waverly Community House “Destination Freedom,” and East Stroudsburg University, and produced a VIA Short Takes video on the Underground Railroad history of the Williamsport area. We celebrated the 65th anniversary of the region’s legendary radio station, WARM, with a popular screening of the WVIA documentary WARMland Remembered, including a panel presentation featuring former WARM staff.The PBS series Iconic America explained the history and the meaning of eight well-known symbols of America, and WVIA “went deeper” by holding four screening/discussion events based on the Statue of Liberty and the Gadsden Flag. The capstone events brought high school students together for a workshop of discussion, art and literary activities relating the Statue of Liberty to immigration experiences today, all leading up to the taping of the WVIA TV programConversations for the Common Good: Immigration Stories from Bloomsburg University.Ken Burns’ documentary The American Buffalooffered an opportunity for a preview screening in Lewisburg with guest speakers noting references in local history to bison sightings in the area known for Buffalo Valley, Buffalo Creek, Buffalo Township, etc.With the alarming rise of hate speech and hate crimes in America, WVIA’s Holocaust Warnings initiative is expanding beyond a distinguished panelist television program to a series of important community conversations: We Stand Against Hate. Our initial event at the Friedman Jewish Community Center in Kingston was followed by a similar discussion at the Scranton JCC and a demonstration of WVIA Education resources specially produced for regional schools. Additional events in 2024 will feature a new lm documenting the Pittsburgh community response to the 2018 shootings at the Tree of Life synagogue, Repairing the World.2023COMMUNITY ENGAGEMENTWVIA is a community treasure.Pennsylvania State Senator Gene Yaw accepts a Pennsylvania PBS Champions of Lifelong Learning award presented by Carla McCabe and Kate Sickora.342023 COMMUNITY IMPACT REPORT
ANNIVERSARYGrantFundedBut the grandest, busiest community events of 2023 were the many facets of our year-long celebration of the 50th anniversary of WVIA Radio. Rather than plan a single gala, we wanted to share the occasion with listeners across the region, honoring many partner arts organizations who we serve as “your arts, news, and information station.” So we visited Wilkes-Barre, Scranton, Lewisburg, Williamsport, Elysburg, Selinsgrove, Hawley, Clarks Summit, and Bloomsburg. Nearly 200 friends of WVIA toured our studios and enjoyed presentations, activities, and giveaways during an August Open House. Many more attended Insider Society receptions in Pittston and Lewisburg, a bene t concert by Irish violinist Patricia Treacy at the Harmony in the Woods outdoor amphitheater, and the September WVIA ArtScene Conference. Many more won event tickets and 50th anniversary souvenirs in our on-air “Golden Giveaway.” And the biggest event was a world premiere concert! WVIA Radio proudly partnered with the Northeastern Pennsylvania Philharmonic to commission a new piece of music in honor of both organizations’ 50th anniversaries. Palma is a musical fable composed by Paul Salerni with lyrics by Dana Gioia. First performed November 4th with Mélisse Brunet conducting the Northeastern Pennsylvania Philharmonic joined by student musicians from Abington Heights High School, the premiere featured narration by WVIA’s Erika Funke, and the performance was taped for later WVIA Television and Radio broadcasts in 2024. And a sincere Bravo! to all the WVIA donors generously supporting this unique 50th anniversary collaboration and all our efforts to engage and nurture community.Community Event Venues and Partners 2023Albright Memorial LibraryArcadia ChoraleBlack Scranton ProjectBloomsburg Public LibraryBloomsburg Theatre EnsembleCampus Theatre, Lewisburg Choral Society of Northeastern PennsylvaniaCommonwealth University of PA: Bloomsburg, Lock Haven, Mans eld UniversitiesCommunity Arts CenterDietrich Theater, TunkhannockEverhart MuseumFamily Service AssociationFine Arts FiestaFriedman Jewish Community CenterGeisinger Champions Club at PNC FieldHarmony in the WoodsLeadership LycomingLewisburg Arts CouncilMarywood University STARS ProgramMisericordia UniversityMusic from St. Stephen’sNortheastern Pennsylvania PhilharmonicScranton Cultural CenterScranton Jewish Community CenterSusquehanna Valley ChoraleTaylor Community LibraryThe CommUnity Zone, LewisburgThe Cooperage ProjectThe ExchangeUniversity of ScrantonWaverly Community HouseWayne County Historical SocietyWayne County LibraryWeis Center at Bucknell UniversityWilliamsport Symphony Orchestra35WVIA.ORG
COMINGATTRACTIONS2023 was an extremely busy, productive, and impactful year for WVIA, and we look forward to the momentum continuing throughout 2024. First on the agenda is the broadcast premiere of WVIA’s new original documentary, Wham Re-Bop-Boom-Bam: The Swing Jazz of Eddie Durham, paying tribute to Eddie Durham, a jazz guitar pioneer, trombonist, composer, and arranger who worked with Count Basie, Glenn Miller, and other luminaries. February also brings Be My Neighbor Day, when WVIA welcomes Daniel Tiger and Katerina Kittycat to the Viewmont Mall to honor the legacy of Mr. Rogers.Our yearlong celebration of the 50th anniversary of WVIA Radio culminated in a November Northeastern Pennsylvania Philharmonic concert that featured the world premiere of a new work, Palma. We look forward to sharing that exciting performance with our region in a broadcast premiere in the spring. At a time when hate speech and hate crimes are on the rise across America, WVIA is committed to our We Stand Against Hate initiative with a series of community conversations and screenings of the new documentary Repairing the World. It’s the inspiring story of how Pittsburgh residents came together and found a positive way forward in the wake of the Tree of Life synagogue shootings ve years ago.WVIA’s focus on journalism and regional news continues to grow by leaps and bounds, as we welcome an additional reporter dedicated to covering Williamsport and Lycoming County. 2024 is a major election year, when accurate, impartial, fact-based information is especially vital to our democracy. On radio and television, at wvianews.org and in the WVIA News Weekly Spotlight in your e-mail inbox, the WVIA News team is expanding this important service for our area.WVIA’s Keystone Edition public affairs series explores current issues, including business, health and wellness, arts and culture, and other timely topics. Our behavioral and mental health initiative, Mind Over Matter, blends insightful documentaries from around the nation with locally produced discussions with mental health experts in our own backyard. Careers that Work/Carreras que Funcionan educational resources connect students with area employers emphasizing “hot jobs” of today and tomorrow. And WVIA is developing a new series, Made in NEPA, in partnership with Discover NEPA to spotlight some of the most signi cant and unique businesses in our corner of Pennsylvania.WVIA has come a long way in the past 50 years, and our drive and dedication to ful ll our mission has only strengthened. In 2024, we will continue to build and grow, and to position ourselves to continue to provide our communities with education, inspiration, and entertainment for the next 50 years and beyond. Thank you for your ongoing support of our public media mission. Thank you for enabling and encouraging WVIA to do so much for our community. Together, we are building for the future, and it’s all made possible by people who care; people like you.GrantFunded362023 COMMUNITY IMPACT REPORT
WVIA2023 AWAR DSPAB: Outstanding DocumentaryProgram AwardAgnes 50: Life After the FloodVIA Short Takes: 201PAB: Outstanding Television Public Affairs Program AwardKeystone Edition Reports: Agnes 50Mind Over Matter: You Are Not AlonePAB: Radio Broadcaster of the Year AwardGeorge GrahamMid-Atlantic Emmy Award:Magazine-Long Form (Single Program) VIA Short Takes: 303Mid-Atlantic Emmy Award: Documentary (Single Program)Agnes 50: Life After the FloodMid-Atlantic Emmy Award: Diversity/Equity/Inclusion-Short Form Content (Single Report)VIA Short Takes: It’s More Than HairNETA Public Media Award: Education Resources for the Community WVIA Careers that Work/Carreras que FuncionanNETA Public Media Award: PromotionROAR Documentary Of cial Trailer ReleaseNETA Public Media Award: Cultural FeatureIt’s More Than HairNETA Public Media Award: Integrated Marketing Campaign ROAR Documentary Marketing and Promotions CampaignNETA Public Media Award Nomination: Annual ReportWVIA Community Impact Report NETA Public Media Award Nomination: Social MediaROAR Documentary Launch: Social Media CampaignNETA Public Media Award Nomination: Integrated Marketing CampaignMind Over Matter: A Mental Health Initiative, Season 2NETA Public Media Award Nomination: Special EventsCommunity Pep Rally: ROAR Documentary LaunchWVIASAGE Award: Nonpro t of the YearWVIA Radio: 50th AnniversarySAGE Award: Milestone Award37WVIA.ORG
WVIA is proud to recognize the members of the WVIA Insider Society. Our list of supporters continues to grow, confi rming the value that WVIA provides to the community. Insider Society members give beyond just their personal enjoyment of our programs. They give so others can benefi t from our programming and services as well. They give because they believe WVIA is a vital regional treasure, and they want it to thrive for years to come.WVIA has been our constant source for accurate, unbiased news, terri c programs, great music and wonderful radio personalities for over 30 years. We are proud to be members of the Insider Society and volunteers, and we hope to continue for many more years!-Ursula and Doug Myers Insider Society members Stroudsburg, PAI am proud that we have a great resource like WVIA in our community. With the explosion of streaming programs coupled with the regular menu of meaningless television programs, your mind and body feel energized and at peace at the same time when you view or listen to a program on WVIA. The information is well researched, appropriate for the viewing audience, and more often cannot be found on other media channels. It is my and my family’s hope that public television programming and WVIA remains consistent in its quality and dependability in perpetuity-Jahan Tabatabaie Insider Society memberWe have long valued WVIA for the range of reliable news and analysis, outstanding performances, and entertaining programming from NPR and PBS that it provides. However, it is the coverage of regional news, business, arts, and entertainment that makes WVIA special. We’re proud to support the continued expansion of WVIA’s local news coverage.-Teri MacBride and Steve Guattery Insider Society members Lewisburg, PA382023 COMMUNITY IMPACT REPORT
Visionary $25,000 & aboveTheresa Karambelas, in loving memory of Clayton KarambelasLeona MartinAnonymousInnovator $10,000-$24,999Anonymous (3)Laura and Peter FriederAnna QuindlenReidler FoundationIn memory of Michael WarehimeJeanne and Grant GenzlingerAmbassador $5,000-$9,999Anonymous (3)Pat AtkinsIn memory of The HonorableA. Richard CaputoThe Gelb Foundation Fund of the Scranton Area FoundationHawk Family FoundationRob and Margi KellyMr. and Mrs. John McQuadeBenefactor $2,500-$4,999Anonymous (4)Carlton and Enid BallSusan and Dorrance BelinDennis Cheng and Tierney LyonsDrs. Dan and Sidnie CrawfordMarsha and Jay LemonsStephen LindenmuthThe Magee FoundationCarla McCabe and Colm DiamondNancy Flores MigenesJoan and Fred MillerDoug and Ursula MyersGregory and Christine PoslyThe Ross Family FoundationThe Tabatabaie FamilyPatrick and Jennifer WilsonPatron $1,000-$2,499Anonymous (55)Heather and Warren AckerBeth and James BakerGrateful Residents of Columbia CountyBarbara BatchelerBender Family Foundation Fund of the Scranton Area FoundationNancy Kiesendahl BlochSally and Peter BohlinDick and Barbara BridenKelly A. BrownAudrey L. BrozenaAttys. Joseph D. and Kathleen M. BurkeDr. Julie Byerley and Mike ByerleyDr. and Mrs. Joseph Cesare Clark John Chandler and Roberta Ott BarnesRyan and Melanie CarpenettiThe Cohen FamilyJoseph CostanzoBette Davis and Jim AsselstineWilliam G. DawsonR. Robert and Diann P. DeCampDean Michael DolanJosephine M. Dunn, Ph.DA family from Roaring Brook TownshipSierra and ReedDr. Carl S. FrankelAlex and Ruth FriedMarilyn J. GambleTullika Garg and John BelangerGershey ApplianceJoe and Mary GlynnSeth GollhardtEd and Betty GolombDr. Patricia GrossTeri MacBride and Stephen GuatteryCasimir and Nancy Haduch, in loving memory of Bob HaduchTom and Judy HallPaul and Adrienne HorgerAaron HovanWilliam and Wendy HudonTara B. JonesConnie KishbaughPeter and Marylee KreuterDavid and Clayton LightmanThe Litzenberger Family FoundationMr. and Mrs. Michael LoporcaroThe MackiesThe Madnick Poczak Charitable FundLiz MaguschakDrs. John and Maggie MariottiPatrick and Trisha MartyCathy and John MascelliLouise M. McCormickAlan and Joy McCrackenBill McDowellVirginia and Bob McGregorKristie and Patrick McMahonHolly and Gene MorrisonPatricia NieringMaggie and Nick NilesBarbara and Chris NortonNeil and Cathy O’DonnellFr. James Chuta and Mat. Nancy PashchukMr. and Mrs. Patrick PassoJohn F. Pullo, Sr. and Chartwell Strategies, LLCPrasanna and Madhava RaoRobin A. Read and John C. BierleyKaren and Jim ReidJuliet Doucette-RennerMary B. RhodesNancy and Jose de los RiosRichard RobeyRobert Tuttle and Margarita RoseElaine Frieder ShepardKate SickoraMary L. Sieminski and Richard Page AllenGary and Sandy SojkaThomas SoxDon Stanziano and Michael SikichJohn S. ThalenfeldMartin and Cynthia WalzerAnn M. WeatherillJan Alexander WesselH. W. (Skip) and Linda WiederBing and Joyce WongMr. and Mrs. W. Brooke Yeager IIIDavid S. YonkiTom and June ZimmermanJames A. Zola and Amanda R. ManningThe list was updated November 30, 2023. If you would like to see your name on the WVIA Insider Society list, please contact Jen Kindler, Director of Major Gifts at 570-602-1128 or Alecia Panuski, CFRE, Major Gifts Offi cer at 570-602-1134.39WVIA.ORG
A special Insider Society event celebrated WVIA Radio’s 50th Anniversary at WVIA Studios in April. ANNIVERSARYANNIVERSARYWVIA’s Insider Society held a reception in partnership with the Everhart Museum last March for the opening of their Women In Art special exhibition.ANNIVERSARYInsider Society MembersIn August, a special Insider Society event celebrating WVIA Radio’s 50th Anniversary was held at the Campus Theatre in Lewisburg. EVENTS402023 COMMUNITY IMPACT REPORT
WVIA’s Legacy Society recognizes the vision of those individuals who have designated WVIA as a benefi ciary in their estate plans. These thoughtful investors want to ensure WVIA can continue our mission and strengthen our public media service for generations to come.Lee and Annie Barnhardt, BloomsburgAudrey L. Brozena, WyomingRobert J. Burke*, DunmoreDouglas and Nancy Chiado, BloomsburgJerome Edward Giles*, JermynCarl Grauer*, NescopeckEric Haines, Cogan StationDaniel Hawkins, LebanonGregory Hempstead, ThompsonDan Hilger, PlainsRobert and Sylvia Hughes*, DallasGouverneur Hoeppner*, SwoyersvilleJacob S. Kahn*, Glen LyonClayton* & Theresa Karambelas, KingstonJackie Kepler, Lafl inElizabeth Kuipers, StroudsburgEdith G. Lichty*, BethlehemNelson and Jane Lauver, SaylorsburgDavid Minnich, LebanonErin Pressely*, StroudsburgDaniel Prisco*, ScrantonJerrie Roba*, StroudsburgJohn A. Robbins and Christopher S. Gaillard, New YorkPatrick Kitson Robinson, TunkhannockSylvia and Herb Rosen*, Stroud TownshipDaniel Schultz, TunkhannockPaul and Anna May Synder*, Sky TopLinda S. Stutzman*, MyerstownLawrence Theilgard*, WaverlyMartin and Cynthia Walzer, DanvilleXenia Weigel*, South CanaanLloyd R. Yeich*, Marion Heights*DeceasedOther Ways to Give If you have already included WVIA in your estate plan, we deeply appreciate your generous commitment. We hope you will choose to let us know so that we may thank you personally and recognize your kindness. If you wish to remain anonymous, we will not publish or disclose your identity. Your privacy and trust are of paramount importance to us. You can make a gift to WVIA through appreciated stock, cryptocurrency, IRA Quali ed Charitable Distributions, Charitable Gift Annuities, trusts, and gifts from Donor Advised Funds. WVIA also accepts gifts of real estate and vehicle donations such as automobiles, RVs, and boats. For questions about estate planning or to notify us of your future gift, please contact Jen Kindler at 570-602-1128 or jenkindler@wvia.org or Alecia Panuski, CFRE at 570-602-1134 or aleciapanuski@wvia.org. For additional resources about planned giving and other ways to support WVIA, please visit wvia.org/plannedgivingWVIA’s Legacy Society recognizes the vision of those Legacy Society DonorWVIA gratefully acknowledges a generous bequest from the estate of Jerrie Roba.Jerrie enjoyed a life of exploration and had a wide range of hobbies and passions which included gardening and horticulture, theater, the arts, antiquing, nature and the outdoors, and traveling. Jerrie had a wonderful sense of humor with a knack for making life-long friends wherever she was. Beginning with formal piano instruction, Jerrie relished her experiences, seeing her rst opera, live symphony, political repartee, and being part of an unparalleled arts community. Jerrie was a supporter of WVIA programming because it stimulates the mind, and she believed in the need for a strong arts community. Jerrie’s thoughtful legacy gift will help ensure that WVIA can continue to stimulate minds and enrich the lives of future generations throughout our entire region.41WVIA.ORG
SPONSORSHIP PARTN E RSThank you to all our Sponsorship Partners Allied ServicesA.M. Skier AgencyAmato PropertiesArtists’ Open House WeekendArts in Bloom of Bloomsburg UniversityAudacy CommunicationsBach Choir of BethlehemBallet Theatre of Scranton (The Dance Studio)Benco Family FoundationBenton RodeoBergey’s KIA of Wilkes-BarreBerwick Historical SocietyBethel WoodsBlaise Alexander Family DealershipBloomsburg Children’s MuseumBloomsburg Fair AssociationBloomsburg Theater EnsembleBold Gold MediaBrian G. Persing MasonryBucknell UniversityCampus TheatreCASA Susquehanna ValleyCenter for Independent LivingCentral PA Food BankChevrolet of BloomsburgChurnetski TransportationCitizen’s Electric CompanyColdwell Banker PennOneCommonwealth of PACommunity Arts CenterCorning Museum of GlassCustom Container SolutionsDietrich TheaterDr. Loren GrossmanDr. Nancy WillisDr. PaoliEarly Owego AntiquesEarth ConservancyEast Stroudsburg UniversityElizabeth’s BistroEndless Mountain Music FestEvangelical Community HospitalEverything NaturalFine Arts FiestaFM Kirby CenterFNCB BankForest & FieldGeisinger System ServicesGreater Scranton Chamber of CommerceGreater Wyoming Valley Chamber of CommerceHappenings MagazineHarmony in the WoodsiHeartMediaJack Wise InteriorsJewish Federation of NEPALackawanna County Dept of Arts and CultureLake Tobias Wildlife ParkLehigh Valley Health NetworkFor twenty years, we have been proud sponsors of WVIA Radio. A lot has changed, but the need for fact based journalism is greater than ever. It’s a privilege for us to reach the WVIA listening audience.- Scott Van GorderOwner of Van Gorders’ FurnitureWVIA Planned Giving SeminarsIn March 2023, WVIA proudly launched a series of free planned giving informational seminars with local legal, tax, and nancial planning experts.The rst session was on Retirement Plans and Tax Assets and was held in WVIA’s PNC Studio. The second in the series was Estate Planning 101 held in October during the National Estate Planning Awareness Month in WVIA’s Sordoni Theater.Each seminar is open to the public and all are welcome to attend. All seminars feature a presentation from a panel of topic experts, additional planned giving resources, informational materials on the topic presented, and a complimentary lunch and tour of the station.To learn more about WVIA’s Planned Giving Seminars, please contact Jen Kindler at jenkindler@wvia.org or Alecia Panuski, CFRE at aleciapanuski@wvia.org422023 COMMUNITY IMPACT REPORT
Luzerne County Community CollegeLuzerne County Visitors BureauLuzerne FoundationLuzerne Lackawanna County Medical SocietyM&T BankM Abraham Oriental RugsMaiolatesi Wine CellarsMarywood University String ProjectMinooka SubaruMisericordia UniversityMMI Preparatory SchoolMohegan PennsylvaniaMuncy Historical SocietyNational Public MediaNortheast Radiation Oncology Centers (NROC)Olde Engine WorksOn Bleeker StreetOutreach Center for Community ResourcesPA CyberPediatrics of NEPAPhoenix Physical TherapyPNCPocono Arts CouncilPrice ChopperPSI Pizza, IncPurity CandyRemake LearningRingtown Valley Veterinary HospitalRoadarmel Springer LCCCSano Scranton Area Community FoundationScranton Cultural CenterSettlers HospitalityShane Hart Charles SchwabShawnee Inn & Golf ResortShawnee PlayhouseSkyPacketSpace Time Mead & CiderStadler Center for PoetrySusquehanna Valley ChoraleTall Pines FarmTFP LimitedThe Dance Studio, Ballet Theater of ScrantonThe Dime BankThe Pines Senior LivingTheater at NorthTriple Play ApparelTimes-ShamrockTunkhannock Business and Professionals AssociationUnitarian Universalist Fellowship of the PoconosUnited Methodist HomesUniversity of ScrantonVan Gorders’ FurnitureVNAWayne County Community FoundationWayne Memorial Health SystemWeis Center for the Performing ArtsWeis MarketsWilkes UniversityWilliamsport Symphony OrchestraWoodloch ResortWyoming Valley MontessoriYe Olde Clock ShoppeZoellner Arts CenterWVIA’s Sponsorship Partners team is proud of the relationships they’ve formed with the following community-minded companies and organizations who have partnered with us in the past year. These businesses and organizations recognize the benefi ts that supporting our mission and programming have while celebrating the work of their own employees to the community.Opportunities for sponsorship messaging are available on multiple WVIA broadcast and streaming platforms, such as: WVIA TV, CREATE channel, PBS KIDS 24/7 and WVIA, WYPR and WVYA Radio, WVIA.org, V-Notes weekly newsletters, events and more. For more information about how your company or organization can become a sponsorship partner, contact Amy Zellers, Director of Sponsorship Partners at 570-602-1161 or amyzellers@wvia.orgSupport for WVIA was one of the easiest choices for our business sponsorship. I have grown up listening and watching their programming for 40+ years. WVIA’s contribution to the community is unique and valuable, and we are proud to associate our business with WVIA through our sponsorship support. - Dan Schreffl erPresident/Winemaker Space Time Mead & Cider Works 43WVIA.ORG
WAYS TO WATCH:WVIA TV (Channel 44.1)WVIA PBS Kids 24/7 (Channel 44.2)WVIA Create (Channel 44.3)WAYS TO LISTEN:WVIA Radio (89.9 FM)WVIA Arts (89.9 HD2) Chiaroscuro Channel (89.9 HD3)Watch and listen anytime, stream online at wvia.org and on the WVIA app.100 WVIA Way, Pittston, PA 18640P. 570-826-6144F. 570-655-1180wvia.orgTO CONTRIBUTE:WVIA.ORG/SUPPORTWVIA is a 501(c)(3) not-for-pro t organizationThe of cial registration and nancial information of Northeastern Pennsylvania Educational Television Association may be obtained from the Pennsylvania Department of State by calling toll-free, within Pennsylvania, 1-800-732-0999. Registration does not imply endorsement. Northeastern Pennsylvania Educational Television Association does business as WVIA. Printed on 30% post-consumer recycled paper using environmentally friendly vegetable-based inks