Return to flip book view

WELCOME TWICE INFO GUIDE Social Marketing Fact Sheet WT Social Marketing Fact Sheet Standard vs Pro Feature Comparison FAQ Growing Your Business with Technology

WT Social Marketing To be successful on social media you ll need to post a nonstop stream of relevant content and engage with customers across all social channels Google is looking for consistency With Social Marketing you can plan schedule and publish content for Facebook Instagram LinkedIn Twitter and Google Business Profile all from one place Take advantage of ready to post content and stock images to make creating engaging posts a breeze You ll provide excellent customer service to your current customers while showing potential customers that you care by managing all comments left on posts and any mentions from within the app In depth analytics lets you know how your posts perform so you can see performance and continue elevating your social media strategy Schedule ready to publish content all from one place Social Marketing makes managing social media simple Depending upon your needs you can easily upgrade from the Standard edition of Social Marketing to the Pro version

Feature Comparison

FAQ Which social profiles can you connect and post to with Social Marketing Facebook Instagram Twitter Google Business Profile Google Posts and LinkedIn From one place business owners can publish content to multiple social sites with the push of a button utilize in line conversations so the context of interactions isn t lost and schedule a calendar of posts How many accounts can you connect to Social Marketing Social Marketing users can manage multiple accounts for most social networks except Instagram and Google Business Profile Social Marketing Standard Facebook up to 1 account Google Business Profile 1 account Social Marketing Pro Facebook up to 5 accounts Google Business Profile 1 account Instagram 1 account Twitter up to 4 accounts LinkedIn up to 4 accounts What are the top features of Social Marketing Post calendarEffectively manage and schedule posts using a convenient calendar view Mobile friendly Social Marketing is fully mobile responsive so you can work how you want Analytics Rich engagement statistics on your social posts Lead finder Configure keyword searches and geo targeting to find and engage with your target audience

Ready to post content library Use your favorite RSS feeds to discover great content to use in your social media marketing All in one composer Post to Facebook Instagram Twitter Google Business Profile and LinkedIn Direct Instagram schedulingPlan Instagram posts in advance and then sit back while Social Marketing publishes them automatically Google Posts supportPromote your clients upcoming events make special announcements share timely offers and more Configurable notificationsEasily configurable for each of your users get notifications on new leads customer replies and more Customer engagementGet an aggregate view of all customer posts and respond to them directly from Social Marketing Clickable bio for InstagramTransform your Instagram posts into a shoppable gallery and turn social fans into paying customers How can Social Marketing help generate leads Use the Twitter lead generation tool to find your customers discussing your service needs in your expertise Set up lead searches for keywords related to your business then sit back and watch the leads roll in What s social media s role in customer service To address online concerns and build social relationships With 89 of U S consumers saying that they ve gone to a competitor after a poor customer service experience it s clear that a business s ability to listen to complaints and provide solutions is linked to its success How are social audiences built Did you know that 90 of small businesses have Facebook pages but almost one third have less than thirty two fans Building an engaged audience can be difficult and for many local businesses it s why they quit updating their pages long ago To create a successful following on social media every post needs to have value With Social Marketing s ready to post content providing timely relevant content for your clients has never been easier Can performance be tracked across profiles Yes See your growth across channels from one dashboard monitor changes in Facebook and Twitter reach and see the growth in fans and followers from social campaigns

What specific data is tracked in Post Performance Social Marketing tracks post performance data on all posts made through the app and sometimes posts made outside of the product Social Marketing will pull historical data and post performance for organic posts through Facebook Twitter and Instagram from when it became a business profile or another social media publisher How do you track links in your posts Link Performance allows you to monitor and track the links in your posts See how many link visits originate from different social networks or Dark Social Dark Social refers to visits that can t be tracked due to their origin Dark Social includes links shared through email messenger or text messages Use the link shortener in the composer to track your first link Can you customize posts per channel You can create a post and customize it per social channel by clicking on the Customize by account button in the top right of the composer After customizing scheduling or publishing these posts to the different channels only takes one click How do you share existing content RSS Feeds The Content tab functions like an RSS feed The share button lets you conveniently discover and re publish interesting and relevant content Set up relevant content searches in the Settings Interesting Content tab to control what is populated here To search the library of RSS feeds you can select the search button or to add an RSS feed that isn t in our system you can also select add You can add the relevant feed URL and give it a name and category assignment How long can your posts be While not all social networks are designed with strict character limits like Twitter posts need to be of a readable length

When posting to multiple networks the Social Marketing Composer will limit your post according to the network with the lowest limit The character count of your post is tracked above the Content box in the Composer Facebook up to 63 206 characters Twitter up to 280 characters LinkedIn up to 700 characters Instagram up to 2 200 characters Google Business Profile up to 1 500 characters How do you plan and publish content using the Composer Planning and publishing content through Social Marketing is flexible and easy Using the Composer you can Immediately publish the post Schedule the post to be automatically published at a date and time of your choice Save the post as a draft Save the post as a draft with a scheduled date this will not be published until you schedule or publish the post Save the post as a template to use in the future