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METRICS & ACHIEVEMENTS
Growth and Economic ImpactThe first gala was held at the Institute forAdvanced Learning and Research in Danville,VA, with steady growth in attendance over theyears.Inception in 2018Charlotte saw $5.8 billion in tourism revenue in2023, benefiting from events like the LegacyGala held at prime venues such as theNASCAR Hall of Fame.Tourism Impact inCharlotteThe event drew 350 attendees in 2022 and425 in 2023, highlighting the expanding reachand impact of the gala.Attendance Growth
Hotel Partnerships and OccupancyMetricsPartnerships with Embassy Suites and Hilton Garden Inn: Both hotels partnered for the 2022and 2023 galas with 50 room blocks each. Embassy Suites achieved 100% occupancy, andHilton Garden Inn reached 85%.Attendee Demographics: Attendees primarily came from surroundingstates such as Virginia, South Carolina, Georgia, California, NewYork, and Massachusetts, with diverse backgrounds in motorsports,education, and community work.Key Performance Indicators: Growth in funds raised, increasedsponsor engagement, and expansion of community outreach metrics.
History of Gala Locations and PerformersNASCAR Hall of FameThe gala has been held at high-profile venues like the NASCAR Hallof Fame, offering a unique andculturally significant setting.Charlotte Convention CenterHosting the gala at this majorconvention center providedincreased capacity and access toCharlotte's tourism infrastructure.Institute for Advanced Learning andResearchNotable past performances byGrammy Award performers such asLalah Hathaway and Robert Glaspertook place here in Danville, adding acultural touch to the event's earlyyears.
Economic BoostReturning to Danville would drive local spending, benefitingsmall businesses and the hospitality industry.Cultural SignificanceHosting the event in Wendell Scott's hometown addsemotional and historical value, connecting with thecommunity's roots.Community EngagementA local venue fosters stronger ties with the community,increasing volunteer participation and local partnerships.CommunityandEconomicImpact
Preserving a Legacy for Future GenerationsMuseum ConceptThe museum will showcase WendellScott's legacy, including hisachievements in motorsports andcontributions to racial equity.Community BenefitsThe museum aims to serve as acultural and educational hub,attracting tourists and supportinglocal economic growth.Exhibits and ProgramsInteractive exhibits, historicaldisplays, and educational programswill engage visitors and inspire futuregenerations.
Early Years: The initial audience consisted mainly of localsupporters, motorsports enthusiasts, and Danvillecommunity members.Current Demographics: The gala now attracts a morediverse audience, including professionals from varioussectors, philanthropists, and supporters from across theworld.Engagement Strategies: Efforts to expand reach includetargeted marketing, partnerships with diverseorganizations, and social media outreach.EvolvingDemographicsand Engagement
ComparativeAnalysis ofHosting LocationsDanville's Cultural Significance: Hosting the event in Danvilleprovides a deep connection to Wendell Scott's legacy andsupports the local community.Economic Impact: Both locations benefit economically, butCharlotte's infrastructure allows for a larger scale event, whileDanville experiences a more concentrated local boost.Charlotte's Advantages: Larger event venues,higher tourism revenue, and greater exposurecontribute to the success of the gala whenhosted in Charlotte.
Expanding Reach and EngagementTargeted AdvertisingLeveraging digital ads and socialmedia campaigns to reachmotorsports fans, philanthropists,and the local community.PartnershipsCollaborating with local businesses,sponsors, and media outlets to boostevent visibility and engagement.Influencer and Social MediaOutreachUtilizing influencers and social mediaambassadors to amplify the event'smessage and attract a broaderaudience.
Tracking the Success of the GalaFunds RaisedThe gala has seen consistent growthin funds raised, supportingscholarships and educationalprograms.Community OutreachIncreased community engagementthrough mentorship programs andpartnerships with local organizations.Sponsor and Partner InvolvementHigher levels of sponsorengagement and recurringpartnerships, contributing to thegala's success.
Supporting theWendell ScottFoundationIn-Kind Support: Partners provide in-kind donations such asvenue spaces, event services, and promotional support,reducing costs and enhancing the event's quality.Growing Sponsor Network: The number of sponsors hasincreased over the years, with more companies joining tosupport the foundation's mission and community initiatives.Key Partners: The gala's success is influenced bycollaborations with corporate sponsors, localbusinesses, and community organizations.