UTS WOMEN'S HISTORY MONTH - MARCH 1-14 EDITION 2024 : simplebooklet.com

TEAM TRENDSETTERSPublisher - CEO Sharon S. Gordon Interim Editor-At-Large - Tracy M. HeardV.P. Sales & Marketing / Kevin PaceCreative Director / Mykayla Bryant Graphic Arts Director / Ivory Payne Food and Dining Editor / W. Cobre’ GordonEvent Director / Melinda Payne Digital Manager / Sharon N. Lynch Urban Trendsetters Television & Media Call 614-526- UTS1 (8871)Copyright-Urban Trendsetters News Magazine is published and distributed bi-weekly by Myshbre’ Media and Communications, LLC DBA Urban Trendsetter Television and Media. Our offices are located at 1890 EastMain, Columbus, OH 43205. Publisher reserves the right to edit, reject or cancel any advertisement or editorial at any time. Publisher will not be responsible for checking the accuracy of items submitted-ted forpublication or for more than one wrong insertion of advertising copy. All contents of this publication are copy written 2023 by Myshbre’ Media and Communications. I AM1 IN AMILLIONShop Black Owned BusinessesSupport Black Owned Mediawww.utstv.com/1millionVision & Voice TourFacebook/Groups/1Million1TrendsettersJoin the 2024 TourJoin the Facebook GroupRegister Your Buisness on The List1 Million consumers who willtake the pledge to spend $1 A Day ($365) Annually with Black-Owned Businesses. THE POWER OF one!Local Libraries Beauty and Barber SalonsBeauty Supplies Book Stores City Offices State Offices County Offices Non-Profit OrganizationsRestaurants and Venues Would You Like Urban Trendsetters in YourBusiness Location? Call Us Today 614-526-8871Visit Our Website for a Full List of DistributionLocations WWW.URBANTRENDSETTERS.COM URBAN TRENDSETTERS Neighborhood Stores Drug Stores Professional OfficesChambers of CommerceChurches Media Outlets Corporate Offices Spirit Stores & LocationsRecreation Centers DISTRIBUTION LOCATIONS 2 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 3

Page 4

THIS ISSUE HIGHLIGHTSCopyright-Urban Trendsetters News Magazine is published and distributed bi-weekly by Myshbre’ Media and Communications, LLC DBA Urban Trendsetter Television and Media. Our offices are located at 1890 East Main Street, Suite 201 Columbus, OH 43205.Publisher reserves the right to edit, reject or cancel any advertisement or editorial at any time. Publisher will not be responsible for checking the accuracy of items submitted-ted for publication or for more than one wrong insertion of advertising copy. Allcontents of this publication are copy written 2023-2030 by Myshbre’ Media and Communications. Do You KNow Where Your ChildrenAre?? - PG 8Westerville, OH Vice Mayor,Coutanya Coombs - PG 7WTF to Amplify CommunityPerspectives - Page 10Sisters Network Celebrates30 Years - Page 12Business Grants for WomenPage 214 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com2024 Women to Watch Page 16BillboardsPodcastingVideo MarketingMobile GeofencingTargeted Email Website DesignPaid SocialCreative Services TVContestingSEM/SEOStreet TeamUTS RadioTargeted DisplayOur new online radio station is aGumbo of music from and for the soulmixed with news, information, and talk. Indoor and OutdoorBillboards in every majormarket.UTS UnPlugged on iHeart Radio. Advertise on1000 of podicasts.Create a video marketing strategyutilizing video testimonials, surveys,emails, promo videos, and more.Website Development, Design, &Audit and Other Services AvailableSEM Campaigns includingSearch-Based Display/ SearchEngine Optimization help AD placement on websites and apps whileusers surf the web.Acquisition & Targeted EmailCampaigns with Audience,Behavioral & Geo-targetingLocation-Based Targeting, ReachConsumers Based on Where TheyAre & Where They Have Been Distribute your collateral. atlocation drops, events, anddoor to door.Copywriting, Video and AudioPublishing, Recording &Production, Graphic Design Watch & Win, Sweepstakes, Social ContestBroadcast, OTT, (Over-the-Top) CTV (Connected TV),Pre/Post Roll VideoPaid Social campaignmanagement on Facebook,Instagram, Tiktok, and LinkedinYOUR REACH AND OUR CAPABILITIES AT-A-GLANCENews Magazine UTS News Magazine is publishedbi-weekly in print and digitally. MonetizationLanding Pages, Courses,Membership and Affiliate MarketingWorkshop & Sponsor Guide DesignProductionVideo and Audio productionincluding images and voiceovers.THE AGENCY - MEDIA BUYING AND PLACEMENTAs a media owner and buyer we have formed strategic relationships with networks, broadcast channels, radio stations,publications and other media partners throughout the world. We can create a comprehensive outreach strategy and negotiate the placement of your content on your behalf .EventsAlign your brand locally,regionally, and nationally. W: AGENCY.URBANTRENDSETTERS.COM E: 247365@urbantrendsetters.com P: 614-714-3404Monetize your expertise -Page 11Black Enterprise SummitPage 24Black Girls Rock!Page 29

Page 5

Sharon S. Gordon - CEO /Publisher sharon@urbantrendsetters.comublisher's Photo Credit: Ian Alexander NoteWelcome to the March edition of UrbanTrendsetters, where we proudly celebrateWomen’s History Month with a focus on thevibrancy, resilience, and achievements ofBlack women.This month, we prioritize what matters mostto us: our children, families, health, andfinances. Urban Trendsetters is honored tobe the official media sponsor and partner forUpLift Her Wellness Day with the AfricanAmerican Wellness Agency, as well as therelaunch of the impactful “Do you knowwhere your children are??” campaign.In this edition, we introduce our specialfeature, "2024 Women to Watch,"highlighting eight remarkable women fromCentral Ohio who are breaking barriers andmaking waves in their respective fields.From entrepreneurship to communityservice, these women embody excellenceand determination.WOMEN’SHISTORY MONTHSharon S. Gordon5 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.comWe are also excited to present a specialfeature on "30 Business Grants for BlackWomen," providing valuable resources andopportunities for aspiring entrepreneurs andbusiness owners.This issue also celebrates a historic momentin Westerville, Ohio, where, for the first time,a Black woman holds the position of ViceMayor alongside a Black Mayor. Thisachievement underscores the power ofrepresentation and the unwavering strengthof Black women in leadership roles.Furthermore, we are thrilled to announce thereturn of the Black Girls Rock! Awards totelevision, with the event set to tape inAugust and air later this year. Additionally,the Black Enterprise Women's Summit isgearing up for record-breaking attendance,offering invaluable insights and opportunitiesfor professional growth and empowerment.Furthermore, we are thrilled to announce thereturn of the Black Girls Rock! Awards totelevision, with the event set to tape inAugust and air later this year. Additionally,the Black Enterprise Women's Summit isgearing up for record-breaking attendance,offering invaluable insights and opportunitiesfor professional growth and empowerment.As we navigate through this month ofreflection and celebration, I hope this issueignites a spark within each of us to pursueour dreams, shatter barriers, and effectpositive change in our communities.Together, let us continue to uplift, empower,and honor the remarkable contributions ofBlack women everywhere.

Page 6

COMMUNITY & CULTURESTAFF WRITERWesterville, Ohio, has made history with the appointment of its first Blackmayor and Black woman as vice mayor. This groundbreaking achievementmarks a significant milestone for the city and reflects a positive steptowards diversity and representation in local government.The newly appointed mayor, Kenneth Wright has an impressivebackground in journalism and project management, holding a Bachelor'sdegree in Journalism/Public Relations from Howard University and aMaster of Project Management from Keller Graduate School ofManagement. With extensive experience in leadership roles within thecommunity, Wright has served as the Vice-Mayor, Finance AuditCommittee member, and Council Representative for various organizations.Joining Mayor Wright in this historic moment is the newly appointed vicemayor, Coutanya Coombs, who brings a wealth of knowledge in businessadministration and public policy. With a Bachelor's degree in BusinessAdministration from North Carolina Central University, a Master's degree inTechnology from Eastern Illinois University, and a Ph.D. in Public Policyand Administration from Walden University Coombs is well-equipped toserve the community.Both Wright and Coombs have demonstrated a strong commitment tocommunity service through their involvement in organizations such as theWesterville Sunrise Rotary Board, Westerville Chamber of Commerce, andAlpha Kappa Alpha, Inc. Their dedication to serving others and advocatingfor inclusivity and diversity makes them ideal candidates for their respectiveleadership positions.As the city of Westerville celebrates this historic moment, it is clear thatWright and Coombs are poised to lead the city with integrity, compassion,and a deep understanding of the needs of its residents. With theircombined expertise and commitment to excellence, they will undoubtedlywork tirelessly to make Westerville a more inclusive and equitablecommunity for all.The appointment of Wright as mayor and Coombs as vice mayorrepresents a significant milestone in Westerville's history and sets apositive example for other cities striving for diversity and representation inlocal government.Westerville, Ohio Makes History: First Black Mayor andVice Mayor Appointed6• URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.comMayor Kenneth Wright Westerville, OHVice Mayor Coutanya Coombs Westerville, OH

Page 7

YOUNG & TRENDYScreening & conversation onsupporting Black Girl mental healthBy STAFF WRITERJoin Black Girl Rising for a specialscreening of an enlighteningconversation about supporting Black girlmental health!Black women's voices are oftenoverlooked in efforts to address theconcerning rates of black youth suicide.Mothers seeking help for their daughtersare seldom heard and often disregarded.It's time to amplify the voices of Blackmothers navigating the mental healthsystem. Don't miss this opportunity to improvehow you serve Black girls and theirfamilies!This event is sponsored by BlackGirl Rising, Inc.'s I CARE: CaringSaves the Lives of Black Girlscampaign, with funding from theOhio Department of MentalHealth and Addiction Services, theAlcohol, Drug and Mental HealthBoard of Franklin County, theCity of Columbus City Council,and the Central Benefits HealthCare Foundation.For more information visitBlackGirlRising.net.Upgrade Your Reading Experience! Subscribe to Urban Trendsetters News Magazine forJust 24 Issues for only $35.00/Year Receive Your Print Copy Delivered to Your Doorstep!www.urbantrendsetters.com/print7• URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 8

FAMILY TRENDSBy Sharon S. GordonLocal Pastor revives child safetyinitiative - Do you know where yourchildren are???I LOVEMY Urban Trendsetters wants to celebrate yourfamily. Send us a video of your next familyreunion or celebration this summer and winthe chance to share the love on UrbanTrendsetters Television.For more information visitwww.utstv.com/myfam.Back (L-R) Kimberly Kyle, Earl Belcher Maria Benschneider,Bill Montgomery, Ned Pettus, Jr., Todd Markiewicz, Gene Baily, Celon WiseFront (L-R) Brenda Spencer, Dr. C. Dexter Wise, Angela Pace, Sharon S. Gordon and Ashley WiseThe meeting at The River Radio (104.7 FM)station brought together a dynamic mix ofmedia professionals and community leaders,each committed to leveraging their platformsand resources to amplify the campaign'smessage. Hosted at the River Radio station byBill Montgomery, among the attendees wereGene Baily from the Columbus HealthDepartment, Earl Belcher representing UrbanOne, Sharon Gordon of Urban TrendsettersMedia, Brenda Spencer of Spencer 4HigherMedia, Kimberly Kyle also from Urban One,Todd Markiewicz from the Columbus RadioGroup, Angela Pace of WBNS Channel 10 TV,and Ned Pettus, Jr., Former Safety Director ofColumbus, Ohio, Ceylon and Ashley Wise ofThe Wise Channel.During the meeting, discussions centered oncollaborative strategies to increase awarenessand engagement with the campaign. Ideasranged from cross-promotion across variousmedia platforms to joint production of publicservice announcement (PSA) campaigns andcoordinated community outreach events. Thecollective enthusiasm and dedication of theparticipants underscored a shared commitmentto making a tangible difference in the safetyand protection of children.This campaign is being supported and endorsedby Mayor Andrew Ginther and all thebusinesses/people listed in the letter.As the collaboration continues to unfold, theimpact of the "Do You Know Where YourChildren Are" campaign promises to extend farbeyond Columbus, Ohio, resonating withcommunities nationwide. In unity and solidarity, these mediaprofessionals stand poised to elevate thecampaign's reach and effectiveness, ensuringthat every child receives the protection andsupport they deserve.The campaign kicked off in January with a softlaunch and with the official launch on April 1,2024.For more information on how to get involvedor support the campaign, visit www.doyouknowwhereyourchildrenare.com.In a significant step towards bolstering child safetyefforts, a diverse group of media professionals recentlyconvened at the River Radio station in Columbus, Ohio.The meeting, held on March 1st, served as a catalyst forcollaboration and collective action in support of the "DoYou Know Where Your Children Are?" campaign.Spearheaded by Dr. C. Dexter Wise of Faith MinistriesChurch in Columbus, Ohio, this campaign marks acrucial re-birth of a longstanding initiative aimed atensuring the safety and well-being of children in ourcommunities.Supported and endorsed by Columbus Mayor AndrewGinther, the campaign's genesis traces back to afundamental concern shared by Dr. Wise and manyothers: the safety of our children. Dr. Wise has longbeen a visionary leader recognizing the enduringsignificance of the "Do You Know Where YourChildren Are?" campaign, Dr. Wise took the reins torevitalize and reignite its impact.Campaign VisionaryDr. C. Dexter WiseFaith Ministries Church,Columbus, OH8 URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 9

SAVVY SENIORSEmbrace a healthy lifestyle and begin ageinggracefully at any age!By Sharon S. GordonRegular physical activity is also crucialfor seniors to maintain strength,flexibility, and cardiovascular health.Engaging in activities such as walking,swimming, yoga, or tai chi can improvebalance, coordination, and mobility,reducing the risk of falls and enhancingoverall quality of life. Exercise doesn'thave to be intense or strenuous; evengentle movements can have significantbenefits for seniors' physical and mentalwell-being.In addition to nourishing our bodies withhealthy food and exercise, it's essential tonourish our minds and spirits as well. As we celebrate Women's History Month,it's the perfect time to spotlight thewisdom and resilience of our seniorcommunity in the Savvy Seniors feature.In this edition, we delve into the art ofaging gracefully, focusing on enhancingboth the quality and quantity of life.Aging gracefully is about more than justthe passage of time; it's about embracinghealth, wellness, and wisdom at everystage of life. It's never too late to embarkon a journey of self-discovery and self-care, revitalizing our bodies and nurturingour spirits.One key aspect of aging gracefully ismaintaining a healthy lifestyle, whichincludes eating nutritious foods andstaying active. Seniors can benefit greatlyfrom a diet rich in fruits, vegetables,whole grains, and lean proteins, providingessential nutrients to support overallhealth and well-being. By making mindfulfood choices and practicing portioncontrol, seniors can fuel their bodies foroptimal function and vitality.Seniors can cultivate a sense of purposeand fulfillment by pursuing hobbies,interests, and passions that bring joyand meaning to their lives. Whether it'slearning a new skill, volunteering in thecommunity, or spending time withloved ones, staying engaged andconnected can enhance mental acuityand emotional resilience.Another vital aspect of aging gracefullyis embracing the power of self-healingand rejuvenation. Our bodies possessremarkable abilities to heal andregenerate, regardless of age orcondition. By prioritizing rest,relaxation, and stress management,seniors can support their bodies'natural healing processes and promoteoverall well-being. Practices such asmeditation, deep breathing exercises,and mindfulness can help seniorsreduce stress, improve sleep quality,and enhance emotional balance.In conclusion, aging gracefully isabout embracing health, wellness, andwisdom as we navigate the journey oflife. By prioritizing nutrition, fitness,and self-care, seniors can enhancetheir quality of life and cultivate asense of vitality and vitality at anyage. Let's celebrate the resilience andstrength of our seniors duringWomen's History Month and beyond,honoring their contributions to ourcommunities and inspiring futuregenerations to live their best lives.CommunityResourceSSenior174 E. Long St.Columbus, OH 43215(614) 645-7250www.coaaa.org17 S. High St., Suite 800Columbus, OH 43215(866) 389-5653 Central Ohio Area Agency on AgingAmerican Association of Retired PersonsAARP Ohio Office280 E. Broad St., 3rd floorColumbus, OH 43215(614) 525-6200Franklin County Office on Senior OptionsServing Zip Codes 43211, 43219, 43228)Senior Citizen EmploymentAgenciesSt. Stephen’s Community House 1500 E. 17th Ave. Columbus, OH43219 (614) 294-6347 4300 E. Broad St.Columbus, OH 43213 (614)586-1975Vantage Aging Catholic Social ServicesBroad Street Presbyterian760 E. Broad St.Columbus, OH 43205(614) 221-6552www.bspc.org197 E. Gay St.Columbus, OH 43215(614) 221-5891www.colscss.orgSocial Services AgenciesClintonville BeechwoldCommunity Resource Center3222 N. High St. Columbus, OH 43202(614) 268-3539www.clintonvillecrc.orgGodman Guild Association303 E. Sixth Ave.Columbus, OH 43201(614) 294-5476www.godmanguild.orgJewish Family Services1070 College Ave.Columbus, OH 43209(614) 231-1890www.jfscolumbus.org9 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 10

Urban Trendsetters and WTF Partner toAmplify Community PerspectivesBy Lisa E. Williamson,CEO of Weigh The FactsUrban communitieshave long been at theheart of Americanculture, yet theirvoices are oftenoverlooked in thebroader politicaldiscourse. POLITICK'Na bipartisan political organization focusedon empowering urban residents throughsurveys and data analysis.The collaboration between UrbanTrendsetters and WTF marks a significantstep forward in amplifying the voices ofurban communities. By distributingsurveys through the Urban Trendsettersnews platform, the partnership aims toprovide a platform for urban residents toshare their perspectives on issues thatmatter most to them."We are thrilled to partner with WTF tofurther our mission of empowering urbanvoices," said Sharon S. Gordon, Founderand CEO of Urban Trendsetters. "Throughthis collaboration, we hope to provide aplatform for our community members toshare their perspectives and shape policiesthat directly impact their lives."WTF specializes in crafting surveysdesigned to capture the nuanced opinionsof urban residents. By leveraging UrbanTrendsetters' extensive reach and influence,the collaboration aims to ensure thaturban voices are heard and accounted forin decision-making processes."We believe that by weighing the factstogether, we can build a more inclusive andequitable society," said Lisa FreemanWilliamson, CEO and Founder of WTF."Partnering with Urban Trendsetters allowsus to reach a broader audience and gathervaluable insights that will inform ouradvocacy efforts."The surveys distributed through the UrbanTrendsetters platform will address a widerange of issues relevant to urban life, fromeconomic opportunity and education tohealthcare and criminal justice reform. Bygathering data directly from urbanresidents, the partnership aims to informpolicy decisions and advocate for changethat reflects the needs and priorities ofurban communities.Through this collaboration, UrbanTrendsetters and WTF are committed toempowering urban communities anddriving positive change. Together, they willwork to elevate the voices of urbanresidents and address the issues that mattermost to them.For more information about UrbanTrendsetters (www.urbantrendsetters.com)and WTF (www.wtfweighthefacts.org),visit their respective websites.Take the HERE survey today.MARCH 27-30UTS TV - Vegas Launch & Black Enterprise Women ofPower Summit - Las Vegas, NV FOR TOUR DETAILS VISIT WWW.EVENTS.URBANTRENDSETTERS.COM10 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.comRecognizing the importance of ensuringthat urban residents are not only heard butalso counted, Urban Trendsetters hasjoined forces with WTF - Weigh the FactsSTAFF WRITERAPRIL 27, 2024UTS TV Launch Houston, TXAPRIL 12, 2024UTS TV Launch Dayton, OH

Page 11

C.E.O. Career. Empowerment. Opportunities.M A R K E T I N GAre you an expert in your field withyears of valuable experience underyour belt? Have you ever consideredstarting your own consulting firm toshare your knowledge and skills withothers while earning a lucrativeincome? Launching a consultingbusiness can be a rewarding endeavorthat allows you to monetize yourexpertise and make a meaningfulimpact in your industry. Here are fivesteps to get started:Monetizing Your Expertise: 5 Steps to Launching YourConsulting FirmTHURSDAY,MAY 23RDCAREEREMPOWERMENTOPPORTUNITIESFAIRFEATURES INCLUDE:START A BUSINESSHom e B a sed BusinessFra n c h i se OpportunityDir e c t SalesCAREER /JOBSEnt r e p r eneur, Lecturer, &Bus i n e s s CoachTHE HISTORICAL SECOND BAPTIST CHURCH186 N. 17TH STREETCOLUMBUS, OHON - S I T EUTSEVENTS.COMON-SITECEO TV SHOWVIRTUALHOME BASEDBUSINESSSal e s , Direct Sales,Net w o r k Marketing andoth e r w ork from homeopp o t u n ities.Fin d a b out City, County,Sta t e p rocurment and bidopp o r t u nities.Cur r e n t funding andava i l a b le business grantsPROCUREMENT & FUNDING10 AM - 4 PMAs the first television network dedicated to local diversity,inclusion, and equity content and initiatives, UrbanTrendsetters' main goal is to ensure that recruiters and jobseekers have equal access to information. VI RTUALTE L E V I S E DBR O A D C A S T AND STREAMINGUT S T V . C O MRECRUIT TOP TALENT THROUGH THIS ONE OF AKIND MULTI-MARKETING & OUTREACH PROGRAMOPPORTUNITY MEETS TALENT WHERE THEY ARE!*ATTEND *EXHIBIT *ADVERTISE *SPONSORSTAFF WRITERUrban Trendsetters is the proud mediasponsor and partner of many majorevents throughout the year. As a partnerwe share with our clients and network ofentrepreneurs, small business ownersand professionals access to primepositioning at these events throughsponsorship and vendor opportunities. As a UTS Preferred Vendor you will havethe chance to partner with us and sharein extra benefits. INCLUDES: Digital Newsletter & Updateson National Events Advertising Pre and PostEvent Event Data Base Prime Positioning Online, Social and DigitalMarketing Stage Announcements Event Day Support UTS Discounts & More! Registration is FREE. Get listed on the UTSPreferred Vendors List Today! 11• URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com1. Define Your Niche: Identify yourarea of expertise and the specificproblem or need you can addressfor clients. Consider your uniqueskills, experiences, and passions,and determine the niche marketwhere you can provide the mostvalue. Whether it's strategicplanning, marketing, finance,human resources, or any other area,specializing in a niche will help youstand out in a crowded market.2. Build Your Brand: Develop a strongpersonal brand that showcases yourexpertise, credibility, and track recordof success. Create a professionalwebsite, LinkedIn profile, and othersocial media channels to establishyour online presence and attractpotential clients. Invest inprofessional branding materials, suchas a logo, business cards, andmarketing collateral, to convey apolished and cohesive image.3. Identify Your Ideal Clients: Defineyour target audience and identify thetypes of clients you want to workwith. Consider factors such asindustry, company size, geographiclocation, and budget. Conduct market research tounderstand your ideal clients' painpoints, challenges, and needs, andtailor your services to address themeffectively. By focusing on serving aspecific clientele, you can tailor yourofferings and marketing efforts toattract and retain high-value clients.4. Develop Your Service Offerings:Determine the range of services youwill offer to clients based on yourexpertise and the needs of your targetmarket. Whether it's one-on-onecoaching, group workshops, strategicplanning sessions, or project-basedconsulting, create service packagesthat provide tangible value andaddress your clients' most pressingneeds. Clearly outline the benefits,deliverables, and pricing of eachservice offering to communicate thevalue proposition to potential clients.By following these five steps, you cansuccessfully launch and grow yourconsulting firm, monetize your gifts,and make a meaningful impact inyour industry while building aprofitable business.5. Market and Promote YourBusiness: Develop a comprehensivemarketing strategy to attract clientsand generate leads for yourconsulting firm. Utilize a mix ofonline and offline marketing tactics,including content marketing, socialmedia advertising, email marketing,networking events, speakingengagements, and referrals. Positionyourself as an authority in yourniche by sharing valuable content,insights, and thought leadership onrelevant topics. Consistently engagewith your target audience and buildrelationships with potential clients toestablish trust and credibility.NETWORKINGFOODREFRESHMENTS

Page 12

Sisters Network celebrates 30 years of service.By Mykayla BryantHEALTH & WELLNESSHouston, March 6, 2024 - Sisters Network®Inc. (SNI), the pioneering national organizationdedicated to addressing the black breastcancer crisis, is commemorating its three-decade milestone with a series of events andinitiatives aimed at educating, empowering,and celebrating the sisterhood andsurvivorship support it has extended to Blackwomen across the United States.To launch its 30th anniversary celebration, SNIwill host the virtual forum "Loving Our Sisters:A Candid Talk About Black Women and BreastCancer" on Saturday, March 9, 2024, from 1:00p.m. to 3:00 p.m. (CST). The event will featurespecial breast cancer survivors, Sara Sidnerand Athena Jones, along with Lisa A.Newman, MD, MPH, FAC, Chief of Division ofBreast Surgery at Weill Cornell Medicine/NewYork Presbyterian Hospital Network, leading acandid discussion.Generously supported by Lilly, the free virtualforum invites participants to register atwww.sistersnetworkinc.org. She emphasized the critical role of the sisterhoodin the survivorship journey of Black women,underscoring the organization's commitment toawareness, education, and empowerment.Black women face alarming disparities in breastcancer outcomes, with a 42% higher mortality ratecompared to white women. Sisters Network® Inc.was established in 1994 by Jackson, a four-time,31-year breast cancer survivor, to address theprofound need for culturally sensitive support andresources in the Black community.As the largest and only national Black breastcancer survivorship organization, Sisters Network®Inc. remains steadfast in its mission to advocate forhealth equity and eliminate barriers to quality care.For more information, visitwww.sistersnetworkinc.org or call (866) 781-1808.Additionally, Sisters Network® Inc. will debut anew website, launch a "30 for 30" fundraiser, andhost the "Pretty In Pink 30th AnniversaryLuncheon" on Saturday, October 5, 2024, inHouston, TX. A special surprise awaits attendeesat the National Black Breast Cancer Summit onOctober 4-6, 2024, also in Houston, TX.Reflecting on the organization's journey, Karen E.Jackson, Founder/CEO of Sisters Network® Inc.,expressed pride in the unwavering supportprovided to breast cancer survivors over the pastthree decades.SNI members serve on local and state boards and review committeesRecognized nationally and internationally by numerous media outlets,elected officials and medical institutions as a critical resource for Blackwomen battling breast cancerInvited to present at the Congressional Black Caucus Annual Conference,and the National Black State Legislative Caucus Annual ConferenceKey referral resource by the American Cancer Society (ACS), Susan G.Komen Foundation, Cancer Care, National Breast Cancer Coalition(NBCC), etcReceives over 3,500 calls annually from women seekingemotional support, mammogram, and financial assistance.First national black breast cancer organization founded in 1994Only black-led organization with survivor-run affiliate chapters in theUnited StatesHost the only National Black Breast Cancer 5K Walk/Run attracting over4,000 participants annuallyCreated award-winning Teens4Pink programHosted the first National African American Breast Cancer Conference in1999Hosted the first black breast cancer 10-city conference tourPurchased and opened the “Sister House” in Houston’s historic ThirdWard in 2005Launched the national Breast Cancer Assistance Program (BCAP) in2006, Renamed Karen Jackson Breast Cancer Assistance Program in2021Launched the Pink Power 5-city tour to highlight Triple Negative BreastCancer in 2022Key Achievements and Milestones 12 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 13

Advertise Your Listings & More!BLACK HEALTH Park Walk America:Honoring ShirleyChisholm's Legacy toAddress HealthDisparities in BlackAmericaBY STAFF WRITERHEALTH & WELLNESS NEWSTODAYOUR HEALTH AND WELLNESS PROGRAM, BLACKHEALTH TODAY, FEATURES LOCAL AND NATIONALHEALTHCARE PROFESSIONALS AND INDUSTRYLEADERS WHO SHARE THE LATEST HIGHLIGHTS INHEALTHCARE NEWS, INFORMATION, ANDRESOURCES. BE A GUEST, SPONSOR, ADVERTISE!SATURDAYS AT 9AM THIS SPRING.Park Walk America is a groundbreaking initiativeaimed at reducing health disparities in BlackAmerica while paying tribute to the legacy ofShirley Chisholm. Mrs. Chisholm, known for herpioneering efforts as the first African Americanwoman elected to Congress and her tirelessadvocacy for health and education, served asNational Spokesperson emeritus for Educate BlackAmerica for over 30 years.Park Walk America is more than just aninformation portal—it's a national network offorward-thinking cities committed to addressingthe health disparities facing America. With a focuson key health issues such as hypertension, diabetes,asthma, and stroke, Park Walk America providesvaluable resources on health, fitness, nutrition, andwellness from leading publications, websites, andindustry leaders.Baltimore, Maryland has been selected as the pilotcity for Park Walk America, with Park WalkBaltimore set to launch in Spring 2024. The successof Park Walk Baltimore will rely on collaborationbetween the public, private, and nonprofit sectors,following the successful American Expressmarketing model of reaching people where theylive, work, play, and pray.Businesses and organizations are encouraged topartner with ABC Ventures, Inc., the developers ofthe initiative, to promote the Park Walk Americaapproach to their employees, customers,neighbors, and friends. By enhancing socialresponsibility and supporting community healthand development, businesses can improve morale,attendance, and overall well-being while loweringabsenteeism and healthcare costs.Park Walk America offers memberships similar tothe American Express Card merchantmemberships, providing turnkey management,business plans, and promotion through the ParkWalk America website. Each Park Walk Americacity will have a unique online shopping platformgenerating cause marketing funding from local andnational advertisers, with revenue allocated to thehost city to support local parks.Local and national memberships are available fortesting, offering a funding arrangement to supportlocal parks and links to the Park Walk Americashopping platform. Join us in honoring ShirleyChisholm's legacy and supporting healthiercommunities across America through Park WalkAmerica. Visit www.parkwalkamerica.com tolearn more and get involved today!HEALTH & WELLNESS13 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 14

BEAUTY & STYLE TRENDSBy Mykayla BryantIn celebration of Women’s History Month, The Lip Bar, a renowned inclusive beauty brand, and Mielle, a leading haircare brand, have cometogether to launch a special limited-edition lipstick. This collaborative effort between two influential Black women-founded companies payshomage to female strength, individuality, and confidence.The exclusive TLB Nonstop Liquid Matte Lipstick in “Mielle Pink” is a bold and vibrant shade crafted to inspire women to embrace theirinner power. Serving as Mielle’s signature pink for over a decade, the color also symbolizes the remarkable journeys of both founders, MoniqueRodriguez of Mielle and Melissa Butler of The Lip Bar.Rodriguez expressed her excitement about the partnership, stating, “For a decade, Mielle has provided exceptional products for the textured haircommunity, empowering women to feel confident and beautiful. We are delighted to collaborate with The Lip Bar on this special lipstick to continueuplifting women on their path to success.”Available from March 3rd to May 18th, 2024, the limited-edition lipstick features a transformative liquid-to-matte formula with a luxuriousvelvet finish and nourishing ingredients for all-day wear. Presented in custom co-branded packaging, this lipstick serves as a symbol of thesynergy between the two brands, offering accessible and innovative beauty solutions for all.The Lip Bar and Mielle Join Forces for Exclusive Lipstick to Honor Women’s History MonthKreyòl Essence embodies "Natural witha Purpose," focusing on economicdevelopment, female empowerment, andenvironmental sustainability. Committedto creating lasting change, the companyprovides jobs, not handouts, to hard-working Haitian employees. Bypurchasing Kreyol Essence products,customers contribute to transforminglives and communities.With each purchase, individuals supportthe empowerment of Haitian women andcontribute to positive change.For more information, visithttps://kreyolessence.com/ 14 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 15

CELEBRATING WOMENBy Sharon S. GordonLeaders Publications, co-owned bySharon S. Gordon of Urban TrendsettersMedia and Ivory D. Payne of LouisianaWeekly Press, is proud to announce theupcoming release of two highlyanticipated editions this summer: CentralOhio Leading Ladies and NashvilleLeading Ladies. These publicationsfollow the success the inaugural edition,Leading Ladies Louisiana.Scheduled release date for Central OhioLeading Ladies will be released on June19th, followed by the release of NashvilleLeading Ladies on June 26th. Thesebooks will shine a spotlight on theremarkable women who are making adifference in their communities,celebrating their achievements andcontributions across various fields andindustries.Mentoring Queens to air on Urban Trendsetters TV during Women’s History Month.Leaders Publications is now acceptingnominations for inclusion in both CentralOhio Leading Ladies and Nashville LeadingLadies. For more information on how tonominate, please visitwww.leaderspublications.com.The launch event and book reveal offer aunique opportunity to celebrate the leadingladies featured in the books. Attendees willhave the chance to meet the featuredleaders, network with sponsors andsupporters, and be inspired by their storiesof success.The publication of Central Ohio LeadingLadies and Nashville Leading Ladies marksa significant milestone for LeadersPublications as we continue our mission tocelebrate leadership, diversity, andempowerment. “Through these books, we aim toinspire future generations of womenand encourage them to pursue theirdreams with confidence anddetermination”- states Sharon S.Gordon.Stay tuned for more updates on therelease events and how you can getyour copy of Central Ohio LeadingLadies and Nashville Leading Ladies.To nominate a leading lady or learnmore about the publications, pleasevisit www.leaderspublications.com.By Sharon S. GordonUrban Trendsetters is proud to announce the airingof Mentoring Queens, a quarterly 1-hour syndicatedprogram dedicated to showcasing African Americanwomen. In celebration of Women's History Month,Urban Trendsetters will feature Mentoring Queensthroughout the month of March.The upcoming episode will feature nationallysyndicated radio host Angela Yee, known for herrole as the host of the syndicated radio show WayUp. Yee previously co-hosted the nationallysyndicated morning show The Breakfast Club.Joining Yee on the show will be Ebony Staten, URBAN TRENDSETTERS SALUTE TO WOMEN’S HISTORY MONTHLeaders Publications expands markets with new books in Central Ohio and Nashville. Founder of the Vogue Room Foundation a 501(c)3non-profit organization dedicated to empoweringfirst-generation, minority college students byfurnishing them with functional and well-designeddorm room spaces. Also featured on the episode isLarvetta L. Loftin, founder of The L3 Agency(formerly L3 Eventeurs) a full-service integratedinfluencer marketing and communicationsconsulting firm.Tune in to hear from these dynamic women and beinspired by their stories of empowerment andsuccess. www.utstv.com Urban Trendsetters is excited to present our celebration of Women’s History Month by highlighting some of the amazing events, news and women whoare leading the quest for empowerment through organizations created for women by women. The cover of the 2022 Louisiana Leading Ladies15 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 16

For more information visit AfricanAmerican Wellness AgencyBy Sharon S. GordonPamela Gregory: UPLIFT Her Empowering Black Women and Saving Livesmeaningful impact on her community. As the founder of the National Centerfor Urban Solutions (NCUS) and itsfamily of businesses, including NCUSTech and the National Academy forUrban Scholars Highschools, Pamela hasbeen at the forefront of initiatives aimedat empowering urban communities andfostering positive change.One of Pamela's most notableachievements is the creation of theAfrican American Male Wellness Agency(AAMW), which is responsible forproducing the largest health walkdesigned specifically for AfricanAmericans, the African American MaleWellness Walk. This groundbreakingevent, now established in over 18 cities,has become a cornerstone of healthpromotion within the African Americancommunity, raising awareness about thePamela Gregory, Founder / COO of UPLIFT Her / NCUSimportance of preventive care and healthyliving.Building on the success of the AfricanAmerican Male Wellness Walk, Pamelarecently launched a new health initiativecalled UPLIFT Her. This movement,dedicated to empowering women of color toprioritize their health and well-being, hasquickly gained momentum and garnered widespread support. ThroughUPLIFT Her, Pamela is working tirelesslyto provide women with access to resources,support, and education tohelp them achieve their health and wellnessgoals. In addition to her work in health advocacy,Pamela is also passionate abouteducation and workforce development.Through the National Academy forUrban Scholars High schools, she isproviding opportunities for urban youthto excel academically and prepare forsuccessful careers. By focusing onequipping young people with the skillsand knowledge they need to thrive intoday's economy, Pamela is helping tobreak the cycle of poverty and create abrighter future for generations to come.Pamela's dedication to serving hercommunity and her innovative approachto addressing pressing social issues haveearned her widespread recognition andrespect. As she continues to lead andinspire others through her work withNCUS and its various initiatives, PamelaGregory is making a lasting impact onthe lives of countless individuals andcommunities across the country.Pamela Gregory, an influential visionaryand co-founder of one of Central Ohio's50 fastest-growing companies, hasdedicated her career to making a WOMEN TO WATCHKeena Smith & WCEO: Women Owned Businesses ACCELERATEDBy Mykayla BryantKeena M. Smith, MPA, is a distinguished DEIstrategist, economic inclusion leader, andfounder of the Women's Center for EconomicDevelopment (WCEO). With over 25 years ofpublic service experience, Keena is dedicatedto fostering environments where all individualsfeel valued, included, and empowered toachieve their highest aspirations.As the CEO of WCEO, Keena spearheadsinitiatives aimed at equipping, elevating, andempowering African American and otherbeloved women of color to access resourcesand knowledge necessary for creatinggenerational wealth and leaving a lastingeconomic impact while prioritizing their well-being.At WCEO, their mission is clear: to advanceeconomic equity, inclusion, and justice forall women of color. Through acomprehensive range of programs andservices, including business acceleration,financial literacy, access to capital,leadership development, coaching, events,networking opportunities, and DEIconsulting, WCEO empowers women tothrive in every aspect of their lives.With a vision of ensuring that all women ofcolor achieve their full economic potential,WCEO is committed to providing the tools,support, and resources necessary to turndreams into reality. By championing the inherent worth and capabilities of everywoman, WCEO believes in the transformative powerof elevating and empowering women as theyare born.In the words of Keena M. Smith, "WhenALL women are elevated simply as they areborn and when empowered to define theirfutures, then, and only then, women willchange the world." Through her visionaryleadership and unwavering commitment toeconomic empowerment, Keena is pavingthe way for a brighter, more inclusive futurewhere every woman has the opportunity tothrive and make a meaningful impact on theworld. Visit https://www.womensceo.org/for more information.Keena M. SmithCEO/FounderWomen’s Center for EconomicDevelopment - WCEO16 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 17

WOMEN TO WATCHBeverly Robinson: Empowering Women through theGood Girl ProjectFounded in 2013, the Good GirlProject, Inc. began as a beaconof hope for women and femaleadolescents, aiming to inspire,empower, and educate throughmentoring relationships. Overtime, this initiative has evolvedinto a multi-dimensionalconsulting firm, dedicated totaking both consumers andbusinesses to the next level.By Mykayla BryantBeverly RobinsonFounder, Good Girl ProjectAt the heart of the Good Girl Projectis a mission to inspire girls andwomen to fulfill their hopes anddreams, becoming leaders in theirhomes, careers, businesses, andcommunities. Through theidentification, development, andperfecting of their God-given giftsand talents, the project strives toempower individuals to embrace theirtrue potential and make a positiveimpact on the world around them.Led by founder Beverly Robinson, apremiere Evolution BrandingStrategist, advocate, mentor, andbeauty coach, the Good Girl Projectis committed to championing causesthat impact girls and women. Fromsupporting victims of domesticviolence and human trafficking toadvocating for the welfare of childrenin foster care, the project stands as apillar of support for those in need.Beverly Robinson's extensiveexperience in the social servicessector has fueled her passion foryouth and women's issues. As aCourt Appointed Special Advocateand Guardian ad Litem withCASA of Franklin County, shetirelessly fights for the needs ofabused and neglected children,seeking to bridge the gaps in thesystem and create positive change.As the Good Girl Project continuesto grow and evolve, it remainssteadfast in its commitment touplifting and empowering women,one individual at a time. Throughmentorship, advocacy, andcommunity engagement, theproject is making a tangibledifference in the lives of countlesswomen and girls, helping them torealize their full potential andbecome the leaders of tomorrow.usinesses to thrive. Through her expertisein marketing, branding, and publicrelations consulting Linda has helpedcountless clients elevate their brands,increase productivity, and achievefinancial success.As the visionary behind WomeNomic$,Linda Pringle Evans is dedicated toadvocating for the economicempowerment of women. With a missionto help women entrepreneurs achievefinancial freedom and create inter-generational wealth, WomeNomic$ offersa comprehensive system of tools and Linda Pringle EvansCEO/Founder WomanomicsLinda Pringle Evans is a powerhouseadvocate for women, with over threedecades of experience in empowering Linda Pringle Evans - Womenomics LIVE - Advocating for the economicempowerment rights of women By Sharon S. GordonLinda Pringle Evans's commitment toadvancing women's economicempowerment is evident in everyaspect of WomeNomic$. Through herleadership and dedication, shecontinues to inspire and empowerwomen to achieve their full potentialand make a lasting impact in theworld of business. leaving an indeliblemark on the community it serves. For more information visithttps://www.womenomicslive.com.resources designed to elevate women'sbusinesses to new heights.At WomeNomic$, women entrepreneurshave access to customized strategies,ongoing classes, mentorshipopportunities, and a supportivecommunity of like-minded individuals. With a focus on education,empowerment, and collaboration. WomeNomic$ equips women with theknowledge and skills they need togenerate $250k annually, positioningthemselves for financial freedom andsuccess.17 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 18

WOMEN TO WATCHKim Knights is the dynamic CEOof the Columbus EmpowermentCorporation (CEC), a pioneeringorganization dedicated toproviding comprehensiveentrepreneurial support services. Kim. Knights, President, CEOColumbus Empowerment CorporationKimberly Knight: Community Development Brick by BrickFounded in 1995 as the ColumbusCompact Corporation, CEC has beeninstrumental in driving economicdevelopment and revitalization effortsin central Ohio.At the heart of CEC's mission is thecommitment to provide economicempowerment through the creation ofassets. Through individualizeddevelopment and execution of growthstrategies, CEC offers small businessdevelopment services for localentrepreneurs, empowering them toachieve their goals and contribute tothe community's prosperity.With a focus on operations, financing,marketing, and sales management,CEC equips entrepreneurs with thetools and resources needed to navigate the challenges of business ownershipsuccessfullyTheresa Barron, CEO / FounderTake a Look Real Estate Brokers.Theresa Barron - Empowering Women Through Real Estate WealthWith a strong focus on clientsatisfaction, Theresa hasestablished herself as a highlysuccessful industry leader,leveraging her expertise in realestate, banking, credit, and financeto provide unparalleled service toher clients.As a licensed agent and broker inOhio and Florida, Theresa bringsextensive knowledge and expertiseto every transaction. Holding aMaster of Business Administrationfrom Ohio Dominican University,she is committed to empoweringindividuals to achieve their realestate goals and build wealththrough property ownership. she iscommitted to empoweringindividuals to achieve their real Theresa Barron, CEO of Take a Look RealEstate Brokers and The Barron Brand RealEstate Consultants, is a powerhouse in thereal estate industry with over 30 years ofexperience and a track record of exceedingrecord of exceeding $100 million in sales. estate goals and build wealth throughproperty ownership. Theresa is thefounder of 'It's Time To Own It,' aneducational event designed to empowerfirst-time homebuyers and educatethem on the wealth-buildingopportunities available through realestate ownership.Throughout her career, Theresa hasbeen recognized for her excellence andleadership in the industry. She wasawarded the Columbus RealtorsPresident's Excellence Award in 2021and the 2014 Celebration of HeroesAward for her commitment to societalimprovement. Theresa's dedication toher clients is evident in her personalizedapproach to real estate, where shestrives to ensure that each client is fullyinformed and empowered to make thebest decisions for their future.Under Theresa's leadership, Take a LookReal Estate Brokers has become a premierdestination for top-notch real estate servicesacross Ohio. With a focus on knowledge,skill, and mindset, Theresa's goal is to helpher clients unlock success in real estate andimprove the overall quality of their lives.With 34 years of experience and a proventrack record of success, Theresa Barron is aforce to be reckoned with in the real estateindustry, dedicated to helping her clientsthrive and prosper. For more informationvisit https://www.takealookrealestate.com/ .By fostering growth and providingeducation, coaching, and networkconnections, CEC empowersentrepreneurs to enhance the value oftheir ventures and thrive in today'scompetitive market.Under Kim Knights' visionaryleadership, CEC has spearheadednumerous impactful projects that havecontributed to the revitalization ofcentral Ohio. From collaborating onCOTA's Near East Transit Center tosupporting the Salvation Army'sregional headquarters and CentralCommunity House's new headquartersand daycare, CEC's influence extendsfar beyond business development. Kim Knights and the ColumbusEmpowerment Corporation arechampions of economic empowermentand community revitalization. Throughtheir dedication and innovative approach,they continue to make a lasting impact onthe entrepreneurial landscape of centralOhio, driving positive change andempowering entrepreneurs to realize theirfull potential.For more information visitwww.columbusempowerment.org18 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.comBy Mykayla BryantBy Mykayla Bryant

Page 19

Whitney L. Barkley, M.S., is amultifaceted entrepreneur, podcaster,educator, and the visionary force behindHey, Black Girl! Recognizing thehurdles that Black girls often encounter,Whitney launched Hey, Black Girl!during the pandemic, aiming to shedlight on their limitless potential. WHITNEY BARKLEY’S HEY BLACK GIRL - MENTORING YOUNG BLACK GIRLS TO GREATNESSBy Sharon S. GordonResiding in Dayton, OH, Whitney isdeeply committed to uplifting andempowering women and girls acrossdiverse platforms.As the founder and Chief CreativeOfficer of Speakerazzi, an Ohio-basedcontent marketing firm, Whitneyleverages her expertise to help speakers,authors, coaches, and public figuresenhance their online visibility andinfluence. With a fervent dedication tosupporting underrepresentedentrepreneurs, small businesses, andnonprofits, Whitney serves as a beaconof guidance and empowerment in thebusiness world.Additionally, Whitney Barkley holds theesteemed position of director at theGreater West Dayton Incubator(GWDI). Launched last year, the GWDIis dedicated to assisting historicallyunderrepresented entrepreneurs inDayton by providing access to essential resources such as working space,consulting, training, capital, and more.Recently, the incubator introducedapplications for its groundbreakingCultural Capital microlending program,signaling a new chapter in fosteringeconomic empowerment within thecommunity.In her role at the incubator, Whitney actsas a catalyst for connection, linkingbusinesses and entrepreneurs with vitalresources at the University of Dayton andwithin the broader community.Furthermore, she is actively engaged inpromoting the GWDI initiative to UDstudents and faculty, cultivatingmeaningful partnerships and fostering aculture of collaboration.With her unwavering commitment todiversity, equity, and inclusion, WhitneyBarkley is instrumental in advancing theCrotty Center/SBA’s DE&I initiatives,aligning with the university's anti-racism policy.Whitney L. Barkley, CEO Speakerazzi,Director of the Greater West Dayton IncubatorThrough her tireless advocacy andinnovative leadership, Whitneycontinues to pave the way for positivechange, leaving an indelible mark onboth the business landscape and thecommunity at large.LISA BANKS - HELPING WOMEN DO BUSINESS BETTERWOMEN’S BUSINESS CENTER OF CENTRAL OHIOLisa Banks, ExecutiveDirector, Women’s BusinessCenter - Central OhioLisa Banks, the esteemedExecutive Director of The ECDIWomen's Business Centers of Ohio(WBCs) Central Ohio location, isa beacon of empowerment andadvocacy for womenentrepreneurs across the state. Asa program of nonprofitcommunity lender, ECDI, theWomen's Business Centers of Ohioare dedicated to breaking downbarriers and providing resources,training, and access to capital forwomen in business. With resourcecenters strategically locatedthroughout Ohio, the WBCs serve entrepreneurs across diversecommunities. As the only Women'sBusiness Centers in the state, theyoffer invaluable support andguidance to women striving toachieve their entrepreneurial dreams.Under Lisa's exceptional leadership,the WBCs provide comprehensive business planning, training, and one-on-one assistance to ECDI loanclients, empowering them tonavigate the complexities of businessownership with confidence andresilience. Through partnershipswith nearly 100 U.S. Small BusinessAdministration-funded Women's Business Administration-fundedWomen's Business Centersnationwide, they open doors tostatewide and national networks,offering a vibrant community ofsmall businesses across Ohio andbeyond.Moreover, as a program of ECDI,members of the Women's BusinessCenters of Ohio gain access tofunding and additional incubationservices, further enhancing theirgrowth and success in thecompetitive business landscape. Lisa Banks' remarkable dedicationand impact extend beyond her By Sharon S. Gordonrole as Executive Director, asevidenced by her recentrecognition as one of ColumbusBusiness First's 2023 Women ofInfluence honorees. Lisaexemplifies the mission and valuesof WBC, making her a truetrailblazer and role model foraspiring business leadersstatewide. For more informationvisit https://www.wbcohio.orgWOMEN TO WATCH19 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 20

INAREB, the National Association of Real Estate Brokers, is marking Women'sHistory Month with a special Fireside Chat featuring women of impact, includingCharlotte Mayor, Vi Lyles and Wells Fargo EVP Georgette Dixon. Sponsored byWells Fargo, the event took place during NAREB's Midwinter Convention andcelebrated the significant societal contributions of women.The Fireside Chat coincided with the release of NAREB's 2023 Women Investing inReal Estate (W.I.R.E) report, which highlighted the increasing homeownership ratesamong Black women. According to the report, Black women have become the largestsegment of new Black homeowners, with a 5.6% increase between 1990 and 2019.Additionally, the report noted significant gains in education, employment, andentrepreneurship among Black women.Dr. Courtney Johnson Rose, President of NAREB, emphasized the importance ofthe W.I.R.E report in understanding the needs of African American femalehomebuyers and developing programs to support them. Mt. Vernon, NY- April 13, 2024Little Rock, AK June 8, 2024New Orleans, LA - August 3, 2024Atlanta, GA - November 9, 2024Miramar, FL - March 2025Beverly Hills, MO - June 2025Los Angeles, CA - August 2025REAL ESTATE TRENDSNAREB Celebrates Women’s History Month produce fireside chat with Women of IMPACT! National BlackWealth Tour Mayor Lyles, speaking in honor of Women's History Month, encouraged womento focus on their future and strive for success.Georgette Dixon shared her personal journey, recalling her experiences growingup in a segregated community and becoming a student leader at Tennessee StateUniversity. She emphasized the role of education and leadership in shaping hercorporate career at Wells Fargo.The W.I.R.E report highlighted the economic gains made by Black women, whorepresent 6.3% of the nation's population and 52% of the African Americanpopulation. It noted that 63.4% of African American women are active in thelabor force, and 89.3% have graduated high school or its equivalent. Blackwomen are also making significant strides as entrepreneurs, with businessesowned by Black women growing by 50% between 2014 and 2019.NAREB, founded in 1947, has been a champion for equal housing opportunitiesregardless of race, creed, or color. The association advocates for fair housing,sustainable homeownership, and access to credit for Black Americans.Additionally, NAREB promotes access to business opportunities for Black realestate professionals across all real estate disciplines.From its inception to the present day, NAREB remains dedicated to its missionof promoting democracy in housing and ensuring equal opportunities for all.Wells Fargo EVP Georgette Dixon. Charlotte Mayor, Vi Lyles20 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.comSTAFF WRITER

Page 21

BUSINESS TRENDS30 Business Grants for Black Women: Empowering Entrepreneurship and Economic Growth1. HerRise Micro-GrantThe HerRise Micro-Grant program awards$1,000 per month to a small business ownedby a woman of color. The grant is aprogram of the Yva Jourdan Foundation,the nonprofit arm of Her Suite Spot.Applications close on the last day of eachmonth. To qualify, your business must be atleast 51% owned by a woman of color.2. Wish Local Empowerment Program GrantThe Wish Local Empowerment Programoffers grants between $500 and $2,000 toBlack business owners. In order to beeligible, applicants must own a brick-and-mortar storefront in the U.S., must be overthe age of 18, must have 20 or feweremployees and must have an average annualrevenue of less than $1 million.3. Invest in Progress GrantA partnership between the Boss Networkand Hello Alice, the Invest in ProgressGrant is open to Black womenentrepreneurs. In addition to one year ofmentorship, recipients will be awarded a$10,000 grant. Applications are open untilFeb. 23, 2024.4. Black History Makers GrantNow in its fourth year, the Black HistoryMakers program from Citi Trends awards$5,000 grants to 10 Black entrepreneurs.Applications are accepted until Feb. 28,2024.5. BGV TikTok Innovate Together GrantA collaboration between Black GirlVentures and TikTok, the InnovateTogether program awards a total of 12grants. There are three levels of grants:$10,000 Enterprise Awards, $5,000Innovation Awards and $2,500Community Awards. To be eligible, youmust have an active TikTok account. Theapplication window is open from Jan. 30 -Feb. 29, 2024.6. Galaxy GrantGalaxy of Stars is a grant program run byHidden Star, a nonprofit that helpswomen and minority entrepreneurs.Grants are open to women and people ofcolor who run or are planning to start abusiness and who are U.S. residents.Applications are accepted until March 31,2024. 7. Corporate Counsel Women of ColorGrantsThe Corporate Counsel Women of Colorawards five $5,000 grants to women ofcolor business owners each year. To beeligible, your business must have beenestablished as of January 1, 2020, it mustbe a U.S.-based, for-profit business and itmust have generated more than $25,000 inrevenue since its inception. Submissionsare accepted in a rolling basis, fromJanuary 2024 to January 2025. 8. The Amber Grant FoundationThe Amber Grant Foundation awardsthree monthly grants of $10,000 to femaleentrepreneurs. If you’re awarded one ofthe $10,000 monthly grants, you will alsobe in the running to win one of AmberGrant Foundation’s yearly $25,000grants. To apply, you’ll fill out a shortform on the Amber Grant website, 9. The Freed FellowshipEach month, a small business owner isawarded a $500 micro-grant and a free30-minute business coaching session fromthe Freed Fellowship. Monthly winnerswill also be eligible for a year-end $2,500grant.10. NASE Growth GrantsFounded in 1981, the National Associationfor the Self-Employed, (NASE) isdedicated to supporting entrepreneursand microbusinesses. Its grant programawards NASE members up to $4,000 tofinance a particular need, whether that’sbuying equipment, hiring staff, launchinga marketing plan or making anotherapproved purchase.11. The Transform Business GrantThe Transform Business Grant is open tobusiness owners from systemicallyoppressed backgrounds. BIPOCindividuals, individuals with disabilities,queer, trans and nonbinary individuals, aswell as formerly incarcerated individualsare all eligible to apply. Each granteereceives a $1,000 microgrant. The 2024application dates are March 15-31 andSept. 15-30. 12. National Black Business PitchThe National Black Business Pitchcompetition awards grants up to $10,000to three businesses. To be eligible, yourbusiness must be Black-owned and U.S.based. The deadline to apply is June 3,2024.13. Kitty Fund Grant ProgramThe Kitty Fund is open to businessowners who are mothers. To be eligible toapply, your business must have been inoperation for at least one year, must beoperation for at least one year, mustemploy between two and 100 people andmust generate no more than $5 million inrevenue. The next cycle of the Kitty Fundopens in March 2024. Pre-registration isopen now.14. Founders First Job Creators QuestGrantTwenty-five Southern California-basedbusinesses will be awarded grants throughthe Founders First Job Creators QuestGrant. This grant program is open tobusiness owners who identify as one ormore of the following: woman, Black,Latinx, Asian, LGBTQ+ or a veteran.You must employ at least two people andgenerate an annual revenue between$100,000 and $5 million. Pre-registrationfor the 2024 cycle will open soon. 15. Brown Girl Jane x Shea MoistureGrantOriginally launched in 2020, this grant is acollaboration between Brown Girl Jane, aplant-based beauty brand and SheaMoisture. It awards grants between$10,000 and $25,000, and is open toBlack- and women-owned beautybusinesses that have been in operation forat least one year. The next applicationcycle opens in fall 2024.16. NAACP Powershift EntrepreneurGrantA collaboration between the NAACP, theShark Group and Medium Rare, theNAACP Powership Entrepreneur Grantawards $25,000 to select Black-ownedbusinesses annually. Winners will alsoreceive mentorship and free resources.Dates for the 2024 grant cycle have notbeen announced yet.As the fastest-growing group of entrepreneurs in the United States, Black women are making significant strides in the business world. However, access to capital remains asignificant barrier for many aspiring and established Black women entrepreneurs. Below is a comprehensive list of 30 business grants from startup funding to assistance forestablished businesses looking to expand, these grants provide invaluable resources and opportunities for growth and success. Whether you're just starting your entrepreneurialjourney or looking to take your business to the next level, these grants can help turn your dreams into reality.Continued on page 2221 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.comSTAFF WRITER

Page 22

BUSINESS TRENDSNew York, NY – A groundbreakingstudy released today reveals promisinginsights into consumer behavior,indicating that a majority of Americansare willing to pay a premium for productsand services from Black-owned businessesto help reduce the racial wealth gap in theU.S. Conducted by the Fund for SocialEquity (FSE), the research also exploresconsumer interest in a seal certifyingBlack-owned and operated businesses.The Fund for Social Equity (FSE), a newnonprofit organization, has launched thisinitiative to address the widening racialwealth gap between Black and whiteAmericans. As the racial wealth gapreaches alarming levels, with Blackhouseholds having a median wealth of$44,890 compared to $285,010 for whitehouseholds, the need for action has neverbeen more urgent.According to the research, nearly half ofall Americans surveyed expressed awillingness to purchase products orservices at a premium price if they wereidentified as Black-owned. Among BlackAmericans, this figure rises to a staggering78%, demonstrating strong support forthe initiative within the Black community.Mark Koide, co-founder of the Fund forSocial Equity, emphasized the potentialimpact of the findings, stating, "This is apotential game-changer for any businessthat is Black-owned and seeks todifferentiate itself." The research alsorevealed low levels of rejection of theconcept, with only 23% of respondentsexpressing alienation towards the idea.In response to the research findings, theFund for Social Equity has developed acertification seal to identify businessesowned and operated by Black Americans. New Research Shows Strong Support for Seal CertifyingBlack-Owned BusinessesIn response to the research findings, theFund for Social Equity has developed acertification seal to identify businessesowned and operated by Black Americans.The seal is intended to empowerconsumers to make informed purchasingdecisions and support Black-ownedbusinesses in their communities.The initiative has garnered praise fromorganizations such as the New YorkUrban League, which commended theFund for Social Equity for itscommitment to decreasing the wealth gap.Mark Winston Griffith, an advisor toFSE, emphasized the importance ofcollaboration in addressing the racialwealth gap, stating, "FSE is promotingour research findings partly to helpidentify collaboration partners who canhelp us advance our mission."The research also provides insights intoconsumer preferences by region anddemographic segments, with Millennials,Blacks, and Democrats demonstrating thestrongest interest in the certification seal.Food and grocery emerged as thecategory with the highest appeal amongconsumers.Moving forward, the Fund for SocialEquity aims to expand its certificationprogram to all industries, with stringentstandards ensuring that certifiedbusinesses are majority-owned andoperated by Black Americans. Withthe support of consumers andstakeholders, the initiative has thepotential to drive meaningfulchange and create economicopportunities for Black-ownedbusinesses nationwide.For more information on the Fundfor Social Equity and to support itsmission, please visithttps://fundforsocialequity.com/By Sharon S. Gordon17. TL EffectTL Effect is a mentorship program hostedby Third Love. Launched in 2020, thisprogram is open to women of colorbusiness owners. Each year, one recipientwill be awarded a $25,000 business grant. Third Love founders. Applications for thenext cycle are expected to open in 2024. 18. Coalition to Back Black BusinessesThe Coalition to Back Black Businessoffers $5,000 grants to Black-ownedbusinesses. After a period of mentorshipand coaching, select grantees receive anadditional $25,000. To qualify, businessesmust have three to 20 employees and be inan “economically vulnerable community,”as determined by the DistressedCommunities Index. 19. Female Founder Collective x FounderMade Innovation GiveawayThis $10,000 grant competition is open tobusinesses that are at least 51% women-owned and are in the food and beverage,wellness or beauty industries.Additionally, businesses must be direct-to-consumer and product-based. 20. Enthuse Foundation Women Founder'sPitch CompetitionThe Enthuse Foundation's annual pitchcompetition awards $10,000 to one grand-prize winner, while the runner-up will geta $5,000 grant. To be eligible, yourbusiness must be at least 51% woman-owned; in the food, beverage or consumerpackage goods industry and yourcompany's lifetime revenue may notexceed $500,000. Business Grants forBlack Women-cont’dUPCOMING SBA & RESOURCEPARTNER EVENTS: March 11th Fundamentals of Web DesignMarch 12thThe Customer JourneySocial Media Strategies for SmallBusinessMarch 13th Basis of a Successful Enterprise(B.A.S.E.) Business Startup WorkshopSmall Business Administration andECDI Virtual Office HoursMarch 14thMastering Business Finance SeriesContinued on page 2322 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 23

21. NAACP & Leslie's Inc. CertificationBoost GrantFood businesses that are at least 51%owned by a person of color and/or awoman and/or a person with a disabilitymay be eligible to apply for this grantprogram, which is a partnership betweenNAACP and Leslie's Inc. Your businessmust be headquartered in Arizona,California, Florida, Georgia or Texas.Applications for the 2024 cycle are notcurrently open. 22. Black Women in Food GrantPresented by the Black Women in FoodInitiative and funded by UberEats andEatOkra, the Black Women in FoodGrant awards $10,000 to 10 foodbusinesses each year. To be eligible, yourbusiness must be at least 51% Blackwoman owned and must be on UberEats.Applications for the 2024 cycle are notcurrently open.23. Publish Her's Business Impact GrantFor the past six years, Publish Her, afemale-founded independent publisher,has awarded a $5,000 Business ImpactGrant to a woman of color businessowner. To qualify, you must be over 21and a U.S. resident. Your business musthave been in operation for at least oneyear, be 100% woman owned andgenerate at least $50,000 in revenue.Applications for the 2024 cycle are notcurrently open.24. She's Connected by AT&TLaunched in 2020, the She's Connected byAT&T grant awards $20,000 to one grandprize winner. To be eligible, your businessmust be woman-owned, have no morethan 50 employees and be registered in theU.S. Applications for the 2024 cycle arenot currently open.25. Pepper Startup GrantThe Pepper Startup Grant program isopen to Black women or nonbinarybusiness owners. Other eligibilityrequirements for this $5,000 grant includethat you must be at least 18 years old anda U.S. resident, plus your business mustnot have raised more than $500,000 inequity financing. Applications for the2024 cycle are not currently open.26. The Startup Collective by Aveeno PitchCompetitionStarted in 2021, the Startup Collective byAveeno hosts an annual pitchcompetition, which is open to Blackfemale entrepreneurs in the Black haircareor skincare space. To apply, you mustsubmit a short video about yourself andyour business, as well as a brief essayoutlining your business strategy. Onewinner receives a $100,000 grant.27. National Black MBA AssociationScale-Up Pitch ChallengeFounded in 2017, the Scale-Up PitchChallenge, presented by the NationalBlack MBA Association, invites 10finalists to compete in a pitch challengeeach year. One grand-prize winner will beawarded $50,000 in non-dilutive funding,the second-place winner will receive$10,000 and the third-place winner willget $7,500. One business owner willreceive the People's Choice $1,000 award.To be eligible, businesses must have atleast one Black founder who has "equalstake" in the company and one member ofthe pitch challenge team must belong tothe National Black MBA Association.Annual membership fees range from $15to $200, depending on eligibility.Applications for the 2024 cycle are notcurrently open.28. National Black MBA AssociationScale-Up Pitch ChallengeFounded in 2017, the Scale-Up PitchChallenge, presented by the NationalBlack MBA Association, invites 10finalists to compete in a pitch challengeeach year. One grand-prize winner will beawarded $50,000 in non-dilutive funding,the second-place winner will receive$10,000 and the third-place winner willget $7,500. One business owner willreceive the People's Choice $1,000 award.To be eligible, businesses must have atleast one Black founder who has "equalstake" in the company and one member ofthe pitch challenge team must belong tothe National Black MBA Association.Annual membership fees range from $15to $200, depending on eligibility.Applications for the 2024 cycle are notcurrently open.29. Cartier Women's Initiative's Diversity,Equity and Inclusion AwardThe Diversity, Equity and InclusionAward from Cartier Women's Initiative isopen to entrepreneurs whose businessfocuses on closing access and opportunitygaps for underserved communities. To beeligible, your business must be a for-profitoperation that was incorporated at leastsix years ago and has not raised morethan $2 million in dilutive funding. Thenext Awards ceremony will be held inMay 2024. The first-place winners receive$100,000 grants, second-place winners get$60,000 grants and third-place winners get$30,000 grants.BUSINESS TRENDS30 Business Grants for Black Women-cont’d37. The Black Ambition PrizeThe Black Ambition Prize is open toBlack and Hispanic individuals in theprocess of creating early-stage ventures inone of the following categories: consumerproducts and services; healthcare; mediaand entertainment; technology; and web3.0. One grand prize winner is awarded$1,000,000, and 15 additional teams winbetween $15,000 and $250,000. 23 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.comSOURCE: NERD WALLET

Page 24

The 18th annual Women of PowerSummit, hosted by BLACKENTERPRISE, is set to welcome over1,800 professional women of color for aninspiring weekend of connection andempowerment. Taking place fromWednesday, March 27, throughSaturday, March 30, at The BellagioHotel & Casino, this year's summit willhonor esteemed business trailblazers,including Mellody Hobson, co-CEO ofAriel Investments; Judy Smith, Founderand President of Smith & Company; andThasunda Duckett, CEO of TIAA,among others.Hobson, Smith, and Duckett will receivethe prestigious "Legacy Award" inrecognition of their resilience,innovation, and leadership, whichepitomize the essence of the Women ofPower Summit. Additional honoreesinclude Symone Sanders Townsend,Democratic Strategist and Co-Host ofMSNBC's The Weekend; Dia Simms,Co-Founder of Pronghorn / ExecutiveChairwoman of Lobos 1707 Tequila &Mezcal; and Aisha Bowe, Founder &CEO of STEMBoard and LINGO, whowill be recognized for their outstandingcontributions to advancing diversitywithin their industries.BUSINESS TRENDSHobson, Smith, and Duckett will receivethe prestigious "Legacy Award" inrecognition of their resilience, innovation,and leadership, which epitomize theessence of the Women of Power Summit.Additional honorees include SymoneSanders Townsend, Democratic Strategistand Co-Host of MSNBC's The Weekend;Dia Simms, Co-Founder of Pronghorn /Executive Chairwoman of Lobos 1707Tequila & Mezcal; and Aisha Bowe,Founder & CEO of STEMBoard andLINGO, who will be recognized for theiroutstanding contributions to advancingdiversity within their industries.The summit promises an unforgettableexperience filled with inspiring sessions,thought-provoking panel discussions, andunparalleled networking opportunities.Attendees can expect carefully curatedprogramming designed to igniteinspiration and guide them in settingintentional goals for personal andprofessional growth."For almost two decades, the Women ofPower Summit has served as a beacon ofinspiration and empowerment for womenin the business industry," said Earl ButchGraves Jr., CEO of BLACKENTERPRISE. "As we embark on this For almost two decades, the Women ofPower Summit has served as a beacon ofinspiration and empowerment for womenin the business industry," said Earl ButchGraves Jr., CEO of BLACKENTERPRISE. "As we embark on thisexciting journey with Accenture as our titlesponsor, we envision a future where thesummit's legacy continues to shine brightly,breaking barriers and celebrating theremarkable achievements of women."Accenture, the title sponsor of this year'ssummit, shares a commitment to fosteringa culture of equality and shared success. "At Accenture, we are dedicated toadvancing and representing women in theworkplace," said Yolanda Friend, NorthAmerica Inclusion & Diversity lead."Our collaboration with partners likeBLACK ENTERPRISE allows us tocreate meaningful connections andempower our executives to thrive."For more information ant to attend theWomen of Power Summit visithttps://www.blackenterprise.com/event/women-of-power-2024/.18th Annual BLACK ENTERPRISE 2024 Women of Power Summit to welcome over 1800By Sharon S. Gordon24 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 25

SELL YOUR STUFF UTS Classifieds & Coupons All print classified ad will get FREEplacement online. One Week $25 Two Weeks $40 One Month $75 Includes 1 photo,up to 500characters. Call Urban Trendsetters Today 614-714-3404Email:Classifieds@urbantrendsetters.comwww.urbantrendsetters.com URBAN TRENDSETTERS WOMEN’S HISTORY MONTH!TV - SHOP BLACK SHOW - INTERVIEW15 SEC. BASIC PROMO VIDEOPRINT & DIGITAL - UTS NEWS MAGAZINE -BUSINESS DIRECTORY ADONLINE - UTS BUSINESS DIRECTORYLISTING - 1 YEARSPECIAL ISSUE, INSERTS, & FEATURES INCLUDE...SELL YOUR PRODUCTS.1.NETWORK WITH ENTREPRENEURS FROM ACROSS THE NATION2.FREE BUSINESS WEBINARS, TOOLS, TIPS, RESOURCES & INFO3.KEEP IT100!SPOTLIGHTING LOCAL BLACK - OWNED BUSINESSESGET REGISTERED & START PROMOTING YOUR BUSINESS TODAY!RATES BEGIN AS LOW AS $299NATIONAL EXPOSUREEMAIL - TREND-EB LAST CAMPAIGNEVENTS - VIRTUAL BOOTH AT UTS PREHOLIDAY POP-UPTRAINING: FREE ACCESS TO WEEKLYWEBINARSVision & Voice TourWWW.UTSTV.COMBE ONE OF THE FIRST BUSINESSES IN YOUR CITY!Urban TrendsettersNEW Online VideoBusiness DirectoryTHELIST.URBANTRENDSETTERS.COMNetworking, Collaborating, Investing,Bartering, Socializing in the spirit ofBlack Excellence Urban Trendsetters, LLCColumbus Empowerment Corporation T'Lestai New Day with Him Tutoring CeCe's GemsHartley UnlimitedLegacy Building Group Foreign Grit Films/ Podcast Central Kelly Entertainment AB3 Films Corporate Innovations Grandspheres Consulting Pinnacle Video Production Strategic Solutions Business Services DL Augustine Hoover Homestead I Overcame Works of Madness Custom Express Prints E Will StudioH81 Studios & Designs Uri SparkleSimply Cakes Kindred Spirit Behavioral Health Change EconomyOtis Sharp Idea Agency Laroy Creative Group/Souls Over Sales Juan King Landscaping Centsational Management Recovery Lawncare Join Us!1890 East Main Street, Columbus, OH1710 East Main Street, Columbus, OHUpgrade Your Reading Experience! Subscribe to Urban Trendsetters News Magazine forJust 24 Issues for only $35.00/Year Receive Your Print Copy Delivered to Your Doorstep!www.urbantrendsetters.com/printLIFE. HEALTH. HOME. AUTO. Contact Us:614-407-3535william@meridianifg.comCOMMECIALwww.Meridanifg.comWilliam TurnerOwner / BrokerWebsitesEmail MarketingSocial MediaCoursesFormsMobile TextUNLIMITED$297 Per Monthwww.bam24-7.com25 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 26

D is for Discussing Details: Communication is keywhen working with a caterer. Schedule a meeting todiscuss the specifics of your event, including thetimeline, venue layout, and any special requests youmay have. Be sure to inquire about the caterer'sexperience with similar events and ask for referencesor testimonials from past clients. Clear communicationwill ensure that both you and your caterer are on thesame page every step of the way.E is for Ensuring Excellence: On the day of your event,trust in your caterer to execute their services withprecision and professionalism. Confirm all details inadvance, including delivery times, setup arrangements,and staffing requirements. Stay in touch with yourcaterer throughout the event to address any last-minute changes or concerns that may arise.By following these ABC's of hiring a caterer, you canconfidently plan your event knowing that you havechosen the right partner to create a flavorful andmemorable experience for you and your guests. Withcareful planning, clear communication, and a focus onquality, your event is sure to be a resounding success.Planning an event involves many decisions, andchoosing the right caterer can make all the differencein creating a memorable experience for your guests.Here are some essential tips to guide you through theprocess and ensure a successful event from start tofinish.A is for Assessing Your Needs: Before you begin yoursearch for a caterer, take the time to assess your event'sneeds. Consider the type of cuisine you desire, dietaryrestrictions of your guests, and the overall ambianceyou wish to create. Knowing these details will help younarrow down your options and find a caterer thataligns with your vision.B is for Budgeting Wisely: Establishing a budget iscrucial when hiring a caterer. Determine how muchyou are willing to spend per person and considerfactors such as the type of food you want to serve andthe number of guests attending. Be transparent withyour caterer about your budget from the start, as thiswill help them tailor their services to meet yourfinancial constraints while still delivering exceptionalquality.C is for Crafting the Menu: The menu is the heart ofany event, so it's essential to work closely with yourcaterer to create a culinary experience that delightsyour guests. Consider the preferences of yourattendees, as well as any dietary restrictions orallergies they may have. From hors d'oeuvres to maincourses and desserts, collaborate with your caterer todesign a menu that reflects your taste and style.TRENDY PALATEUnveiling the Recipe forRestaurant Marketing SuccessChef Cobre' Gordon is aChef and ProfessionalCaterer in addition toFood Editor for UrbanTrendsetters Media.The ABC's of Hiring a Caterer for Your Event: Tips for a Flavorful ExperienceLet's explore three easy and ingenious ways to seamlesslygather leads from your restaurant visitors, ensuring yourbusiness thrives in the digital age.Guest WiFi Sign-Up:1.Offer free WiFi in your restaurant and requirecustomers to sign up using their email addressesto access it and display everywhere.Table Tent Promotions:2.Place table tents on each table with a call-to-action inviting customers to join your newsletteror loyalty program.Offer a small incentive, such as a discount ontheir current visit or a free appetizer, for thosewho sign up.Feedback Forms and Surveys:3.Provide customers with feedback forms orsurveys at the end of their meal.Include an option for them to share their emailaddress for future promotions, newsletters, or tojoin a loyalty program.In the fast-paced business of the restaurant industry,staying top-of-mind with your customers is a recipe forsuccess. Implementing these lead collection strategies notonly fortifies your customer relationships but also opensthe door to a realm of marketing possibilities. As youembark on this journey, remember, the key lies not justin collecting leads but in crafting compelling andpersonalized content that keeps your patrons eagerlyanticipating their next visit. Cheers to building lastingconnections and savoring the sweet taste of success inyour restaurant endeavors! By Chef Cobre’In the dynamic world of restaurant marketing, connectingwith your customers is more critical than ever. Harnessingthe power of email marketing to collect leads is a savvystrategy that not only keeps your patrons engaged but alsocultivates a loyal customer base.26 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 27

Page 28

CBS in Development of First Black Daytime Soap Opera in Over Three DecadesARTS & ENTERTAINMENTBy STAFF WRITERAdditionally, some viewers considered Fox's2015 primetime hit "Empire" to be akin to asoap opera in its storytelling style. SheilaDucksworth, president of the CBS StudiosNAACP venture, expressed enthusiasm for "TheGates," emphasizing its commitment to offeringdiverse perspectives and authenticrepresentation. Ducksworth highlighted theshow's multi-dimensional characters, compellingstorylines, and central focus on Black culture askey elements that will resonate with audiences."The Gates" promises to be a refreshing additionto daytime television, showcasing impactfulrepresentation and serving as a testament to theenduring commitment of CBS, P&G, and theNAACP to amplifying Black voices andnarratives. CBS is in the process of developing agroundbreaking soap opera featuring apredominantly Black cast, marking asignificant milestone in daytime television.Titled "The Gates," the series will revolvearound the lives of a wealthy Black familyresiding in an upscale, gated community.ging and culturally resonant viewingexperience.Michele Val Jean, known for her workon "The Bold & the Beautiful" Sheila Ducksworth president of the CBSStudios NAACP venture,Produced through a collaboration betweenCBS Studios/NAACP and P&G Studios, adivision of Procter & Gamble, "The Gates"will be helmed by Emmy-winning daytimeveteran Michele Val Jean, known for herwork on "The Bold & the Beautiful" andher extensive experience writing over 2,000episodes of daytime TV.28 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.comThe last Black-centric daytime soap opera wasNBC's "Generations," which debuted in 1989and focused on a Black family from itsinception.

Page 29

ARTS & ENTERTAINMENTThe highly anticipated Black GirlsRock! Awards is set to make atriumphant return to television after afive-year hiatus. The event, which airedon BET from 2010 to 2019, will berecorded live in Atlanta on June 27thand broadcast later this fall on Lifetime.Founded in 2006, Black Girls Rock! hasbeen dedicated to inspiring, elevating,and celebrating Black women and girlsthrough content, advocacy, and events. The award show honors thecontributions of trailblazers,entertainers, icons, community activists,pioneers, business moguls, thoughtleaders, and rising stars.. "I created Black Girls Rock because Irecognized that the condition of blackgirls could only change when we are theauthors of our own stories," wrotefounder Beverly Bond on Instagram."For nearly two decades, Black GirlsRock! has been a platform to celebrateand amplify the voices of Black womenwho are icons, innovators, and change-makers."Black Girls Rock Make a Comeback After 5 Year HiatusBy STAFF WRITERThis year's event in Atlanta will notonly feature the awards telecast but alsoa series of associated events under theBlack Girls Rock! banner, including theBGR! Expo, BGR! Film Festival, BlackCloud Tech Summit, and BGFESTConcert Series. These events furthercement Atlanta's reputation as anundisputed cultural hub whileupholding the brand's central mission ofempowerment."Atlanta's vibrant cultural heritageprovides the ideal backdrop for ourcelebration," Bond stated in a pressrelease. "Atlanta represents a criticaljuncture for our brand."With its rich history and vibrantcommunity, Atlanta serves as theperfect setting to honor and uplift Blackwomen and girls. The city's dynamicenergy and diverse culture alignseamlessly with the values of Black Girls Rock! performers and honorees onstage, including Debra Chase Martin, Regina King,Angela Bassett, Beverly Bond, Niecy Nash and Common AARON J. THORNTON/WIREIMAGEBlack Girls Rock!, making it an idealhost for this year's festivities.As the Black Girls Rock! Awardsreturns to television screens, viewerscan expect a night filled withinspiration, empowerment, andcelebration of the incredibleachievements of Black women acrossvarious fields. Stay tuned for moreupdates as the event draws closer andAtlanta prepares to welcome thismomentous occasion with openarms.Advertise & Win Big! Join Urban Trendsetters TV Watchand Win Contest Your Prizes in the Vault!ADVERTISE ON URBANTRENDSETTERS TVNATIONALLYwww.utstv.comMINIMUM INVESTMENT $350EXP. 05/01/24$5.00 PER 15 -SEC. SPOT 29 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com

Page 30

FOR TOUR DETAILS VISIT WWW.EVENTS.URBANTRENDSETTERS.COMAs we gear up for conference and expo season, women across thecountry are preparing to attend empowering events like The BlackEnterprise Women's Summit in Las Vegas, the Essence Festival in NewOrleans, Black Girls Rock in Atlanta, and more. With Women's HistoryMonth upon us, now is the perfect time to plan your trip and make themost of both the professional and leisure opportunities available.These events offer invaluable networking opportunities, inspiringkeynote speakers, and insightful workshops aimed at empoweringwomen in various industries. But why not enhance your experience byincorporating some leisure time and exploring the host cities' tourismsites?Here's how to maximize your workcation:Plan Ahead: Research the conference schedule and agenda, andidentify any must-attend sessions or speakers. Then, explore the hostcity's tourism sites and attractions to create a well-rounded itinerary.1. 2. Extend Your Stay: Consider arriving a day or two early or stayinga few extra days after the conference ends to explore the city at yourown pace. Use this time to visit landmarks, try local cuisine, andimmerse yourself in the culture.TRAVEL TRENDSBy Sharon S. GordonMaximizing Your Workcation: The Ultimate Guide toWomen's Empowerment Events and City TourismARE YOU READY FORBRAND EXPANSION?Sharon S. GordonFounder / CEO, Urban TrendsettersTelevision & MediaMedia can be a great tool to market and promoteyour business, non-profit, or event. You can usetelevision, radio, and publications to createinteresting and engaging content that will capturethe attention of your target audience. *Build a strong customer base *Increase your revenue for your business. *Become an expert in your industry.At Urban Trendsetters we want to assist you inyour efforts to expand your brand utilizing media.Influencers/ EntrepreneursBusinesses / CorporationsNon-Profit OrganizationAs an influencer and entrepreneur, media is more than anincome generator. A TV show or podcast can increasename and brand recognition and position as an expert inyour field and industry.Lower your branding, advertising, and marketinginvestments while increasing your outreach efforts with acompany-branded TV Show or Podcast.Media as an income generator for non-profit organizations is anexcellent way to increase corporate partnerships by addingvalue beyond the tas write-off.YOUR BRAND ON TV - DOWNLOAD TODAY!DISCOVER THE POSSIBLITIESExpand Your Reach with Publications, TV, or Radio. www.urbantrendsetters.comBOOK IN A CONSULTATION WITH SHARONHOST YOUR OWN SHOWPUBLISH YOUR OWN MAGAZINEPRODUCE YOUR OWN PODCASTFREE VIRTUALWEBINARMARCH 25 @6:30 PM (EST)REGISTER TODAY!EVENTS.URBANTRENDSETTERS.COM30 • URBAN TRENDSETTERS • MARCH 1-14, 2024 • www.urbantrendsetters.com4. Balance Work and Leisure: Scheduleyour conference commitmentsstrategically to allow for breaks anddowntime. Use these moments toexplore the city's museums, parks,shopping districts, and more.5. Embrace the Experience: Take timeto reflect on your personal andprofessional goals, and use theconference as an opportunity for growthand inspiration. Attend workshops,panel discussions, and keynote speechesthat align with your interests andaspirations.By combining work and leisure, you canmake the most of your trip and returnhome feeling refreshed, inspired, andempowered. So start planning yourworkcation today and get ready tomake history at these empoweringwomen's events!3. Network Strategically: Take advantage of networkingopportunities at the events to connect with fellowattendees and industry professionals. Share insights,exchange contact information, and foster meaningfulconnections that could lead to future collaborations oropportunities.

UTS WOMEN'S HISTORY MONTH - MARCH 1-14 EDITION 2024

Page 1

Page 2