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Welcome Packet

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CONNECTWELCOME PACKwww.herdhq.co.ukHERD LAUNCH17th October 2024

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WELCOME!We're thrilled to have you join us for the launch of HERD! At HERD, our mission is simple: to create a space where smallbusinesses and aspiring entrepreneurs can connect, learn, and grow.Whether you're just starting out or looking to level up, this is whereyou can confidently ask for help, gain insights, and make valuableconnections.Our inspiring guest speakers allow us to shine a spotlight on a varietyof industries and people who can offer guidance and freshperspectives to help you thrive! To top it off, guests are given a delicious seasonal lunch cooked andprepared by two of HERD’s guests from A Pickled Pair. Thanks for being part of our exciting journey! Kats ScottFounder, Herd

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Lucy GreenwellRadio Producer, Podcaster and InterviewerGeorgie Todd & Louise CollinsFounders of A Pickled Pair - Chefs & creative cateringMEET THE TEAMKats ScottFounder of HERDcontact@herdhq.co.ukLucy is an award winning radio producer and prodcast maker.She also owns a business called Lives on Record - a bespokeinterviewing service.lucygreenwell@yahoo.comTim and Wendy run a creative consultancy specialising inbranding, design and marketing that bring brand, digital andcreative to life.Tim & Wendy HodgsonFounders of WHAT Associates - Creative Branding & Marketingcontact@whatassociates.comKats ran a bespoke gift servicing business called MEMENTO for 16years while in London, initiated a mentoring program for ex offendersand ran a successful cultural events business called CocoBelle. Shenow runs HERD.With a combined love for delicious, sophisticated and seasonalhome cooked food, Georgie and Louise offer a door to doorcatering service as well as providing creative food for largerevents.apickledpair@hotmail.com

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OUR HERD GUESTSFARHEEN ALLSOPP - Faro FARO design colourful, contemporary home furnishings, clothing andaccessories. Faro’s collections radiate vibrant colours and are madeby artisans in India using only high-quality fabrics. Their ambition isexuberance; sustainable, colourful luxury that bring joy to customers.TRUTH: Hates swimming or being in water yet loves jumping out ofplanes!SARAH BARCLAY - Sarah Barclay CoachingSarah Barclay is an accomplished transformation coach, businessmentor and brand communications specialist. With 20+ yearsexperience working for many luxury brands her coaching tools enableentrepreneurs to gain fresh confidence and new inspired potential TRUTH: Her uni job was PA to Guy Richie on Snatch where she had asmall cameo role being shot by Benicio Del Toro!STINA BELLAMY - Bellamy & Single Bellamy & Single is an interior design partnership based on theEssex/Suffolk border, creating refined English homes withindividuality and personality.TRUTH: Stina grew up in Norway where she used to cross country ski toschool every day!ANNABEL BURSTOW - Slow SquirrelSlow Squirrel curates beautiful ceramics, mainly from South Africa,along with unique small-batch foodie items from artisan producers.Each piece is carefully selected to add warmth and charm into thehome and create a space that is inviting and heartfelt.TRUTH: I developed M.E. at 16, and this year it hit me hard, forcing me toslow down hence the name Slow Squirrel.LOUSIE COLLINS - A Pickeld PairFresh meal delivery and bespoke catering company, led inpartnership with Georgie Todd and based near Hadleigh. Specialisingin creative, high-quality dishes, they cater to individuals and familiesseeking a convenient and delicious alternative to home cooking.TRUTH: Shes’s had over 20 job in her lifetime and this is the first one sheabsolutely LOVES!FRANCES CHRISTIE - Frances Christie Art ConsultantAn Art Specialist and Independent Art Consultant helping people tobuy, sell and build collections of Modern British Art. After over 20years at Sotheby’s, latterly as Deputy Chairman and Head of Modernand Post-War British Art she set up on her own to help clientsnavigate a tricky & sometimes opaque market.TRUTH: Before an important event, she sleeps with her notes under herpillow having believed since school that the contents could seep through!

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AMY FORD - Reeves CateringAn independent catering and events company based in Woolverstone.Their ethos is to assist clients in their planning and delivery of qualityfood whether for an intimate dinner party, corporate lunch, or a marqueewedding. They also work in partnership with other hospitality businesses.TRUTH: Despite trying not to be a pushy mum, her dream is to be a football‘mumager’ one day!CAT GOLDEN - Avenell SearchAvenell Search is a Head hunting firm specialising in Legal andCompliance. Specifically focused on Hedge Funds, Private Equity, AssetManagement. Cat works from home in Essex as well as Mayfair.TRUTH: A closet metal detectorist! Searching mainly in her garden but lovesto waste many hours looking for "treasure"!SUZANNE HILL - School of Classical PilatesSOCP is a fully equipped studio offering equipment classes for all abilitylevels. She uses the Pilates system, devised by Joseph Pilates, to helpclients return to health, rehabilitate or manage conditions, with a view toliving their lives to the fullest. TRUTH: There's a life sized picture of Suzanne, as the Virgin Mary holdingbaby Jesus, in Masham Church, North Yorkshire.ALICE LEET COOK - Hicks & BrownBritish country liftstyle brand. Suffolk based but selling worldwide. Co-founded with her sister 10 years ago they are known for their iconicFedora hats. Based just outside Bury St Edmunds, they sell all productsonline, via over 90 stockists and at events across the UK.TRUTH: Many of her hats have been worn by celebrities and she’s received afew handwritten thank you letters in particular one from Joanna Lumley.JENNY LLOYD - Inspired Event ManagementIEM plan and manage bespoke events: weddings, parties and corporateevents, as well as Memorials and Celebrations of Life. With 30 yearsexperience and based in Suffolk they target clients looking for stress-freeassistance while planning occasions in an enjoyable way. TRUTH: She used to work at Buckingham Palace and has played the frenchhorn in front of HM The Queen!POLLY EDDIS - Parasol UKProducers of beautifully made canopies designed for the western aestheticand british climate but drawing on the inspiration and magic of India;Parasols, pop-up gazebos and tents, they all use the same block printedcanopies beneath a plain canvas interior with their signature pelmet. TRUTH: Youngest person to pass the Pony Club A test with an obsession forsnowdrops of which she has over 200 varieties in her garden!

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EMMA PRATT - Elsie & TomProducer of luxury essential oil scented candles, wax melts and naturalbased reed diffusers. Their luxury candles and wax melts are made from100% natural soy wax and blended with pure essential oils. Based inIpswich they produce 12 fragrances totally unique to Elise & Tom.TRUTH: Terrified but determined not to ‘loose face’ Emma jumped off theBloukrans Bridge in South Africa - one of the highest bunji’s in the world!BETH PARISH - Reeve CateringAn independent catering and events company based in Woolverstone.Their ethos is to assist clients in the planning and delivery of quality foodwhether for an intimate dinner party, corporate lunch, or a marqueewedding. They also work in partnership with other hospitality businesses.TRUTH: Her partner’s cousin is Steve McFFaden, aka Phill Mitchell!FRANKY RIDGEON - Studio IdaStudio Ida is a full-service interior design studio based in Manningtree,working on projects across Essex, Suffolk, the UK, and abroad. With over20 years of experience, Gemma and Franky create high-quality, functionalinteriors that are both beautiful and comfortable. TRUTH: A genuine fear of uncooked eggs!TORI SINGLE- Bellamy & SingleBellamy & Single is an interior design partnership based on the Essex/Suffolk border, creating refined English homes with individuality andpersonality.TRUTH: On her days off, Tori loves driving her tractor and operating STIHLgarden machinery!GEORGIE TODD - A Pickled PairFresh meal delivery and bespoke catering company, led in partnershipwith Louis Collins and based near Hadleigh. Specialising in creative,high-quality dishes, they cater to individuals and families seeking aconvenient and delicious alternative to home cooking.TRUTH: A terrifying but liberating moment where she had to perform CPR onan elderley lady bringing her back to life. She is still alive today!LUCY TOMS - Lucy Toms PhotographyLucy is a photographer specialising in capturing people and their storiesthrough weddings, events, family shoots, and brand photography. Hergoal is to create beautiful images showcasing her subjects in the bestlight. Before photography, she worked in TV and commercials.TRUTH: She was the Development Producer for Strictly Cone Dancing, spenta day with Madonna in a hotel room and has always wanted to be a dolphin!GEMMA PIKE - Studio IdaStudio Ida is a full-service interior design studio based in Manningtree,working on projects across Essex, Suffolk, the UK, and abroad. With over20 years of experience, Gemma and Franky create high-quality, functionalinteriors that are both beautiful and comfortable. TRUTH: Gemma has walked across England from the west to the east coast.

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Guests arrive for apre lunch drinkwhere they meetwith other HERDGuests11.30Arrival12.15Guest speaker LunchEVENT TIMELINEGuests will be invitedto take their allocatedseats to listen to ourguest speaker beinterviewed.Q&A will followHERD’S delicousseasonal two courselunch prepared byA Pickled pairwill be served13.00Guests can minglewith other guestsover tea andcoffee14.00Tea & CoffeeBack to work!Guests are free toleave and go back towork or go home andput their feet up!14.30

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LUNCHOUR MENUPUDDINGDRINKSSparkling ElderflowerWhite wine Teas & CoffeesRoasted pomegranate, lime & miso glazed side ofsalmon with a sumac pickled cucumber & red onionsalsaRoasted cauliflower, pomegranate and pistachio saladwith a cumin, parsley, mint & tarragon dressingFrench bean, edamame & sesame seed salad with azesty, chilli, lime leaf & coriander dressingHarissa roasted butternut squash, avocado, mozzarella,rocket & watercress saladChocolate roulade with passionfruit cream, topped withfresh rasberriesCooked and prepared by Georgie & Louise from A Pickled Pair

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SEATING PLANENTRANCEAFTER THE MAIN COURSE GUESTS WITH A PINK STICKER ON THEIR NAME PLACE WILL BE ASKED TO MOVE FOUR SEATS TO THEIR RIGHTEMMA PRATTLUCY TOMSPOLLY EDDISTIMHODGSONSTINABELLAMYSUZANNEHILLANNABELBURSTOWAMYFORDJENNYLLOYDGEMMAPIKEFARHEENALLSOPPGEORGIETODDWENDYHODGSONFRANKYRIDGEONLUCYGREENWELLCAT GOLDENKATSSCOTTTORISINGLESARAH BARCLAYLOUISECOLLINSALICELEET - COOKBETHPARISHFRANCESCHRISTIE

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Thank you!We really hope that you enjoy the Launch of HERD and that you comeaway feeling elevated and part of a valuable community. If you wouldlike any additional information please do not hesitate to get in touch.Information about future events will be posted on the website. As a newbusiness, we’d love you to help expand our community by spreading theword as well as hear your feedback and any ideas on how we can helpHERD grow. www.herdhq.co.ukcontact@herdhq.co.ukNEXT STEPSherd.hq