WATCH YOUR TIME USA 2021 : simplebooklet.com

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES PUBLISHER FOUNDER CHRISTIAN LLAVALL UBACH MANAG ING D IREC TOR ISABELLE BOUDR INGH IN WATCH COMMUNICATION SPECIALIST ERIC DUMATIN WATCH Olaf Wipperf rth YOUR TIME OLAF WIPPERF RTH watchyourtime com Our cover by EDITORIAL DIRECTOR CHRISTOPHE ROULE T WRITERS CAROL BESLER L AURIE K AHLE ROBERTA NA AS CHRISTOPHE ROULE T TR ANSL ATION SANDR A PE TCH AMA A TR ADUCTION ART DIRECTION VINCENT FESSELE T L A CASAGR ANDE GENE VA PHOTOENGR AVING BOMBIE GENE VA PRINTED IN EU USA EDITION SUNDAY OCTOBER 31 2021 This advertising supplement is produced by Editions Temps International and did not involve the reporting or editorial staff of The New York Times REPRODUCTION EVEN PARTIAL OF MATERIAL PUBLISHED IN WATCH YOUR TIME IS STRICTLY PROHIBITED ALL RIGHTS RESERVED I N TH E U SA A LL I M AG E S PH OTOS A N D ILLUSTRATIONS REPRODUCED IN THIS EDITORIAL The watchmaking adventure 11 ADVERTISING SUPPLEMENT ARE THE RE SPONSIBILIT Y OF THE WATCH BRANDS BLANCPAIN CARTIER Ocean commitment Classic attitude CHOPARD BVLGARI 14 16 Visionary spirit 18 Built for adventure SPORT 22 BVLGARI TISSOT When in Rome 25 Swiss connexion 27 BREGUET A stroke of genius 29 Olaf Wipperf rth is a German photographer filmmaker and artist After a PhD in philosophy and art history he embraced his passion for photography art and film projecting his theoretical and conceptual knowledge into his own visual world Over the past two decades Olaf Wipperf rth has produced a captivating body of work that is remarkable for its use of lighting served by Wipperf rth s talent for capturing movement and emotion His clients include Dior Lanc me Chaumet Cartier Kenzo and Nike His work has featured in leading magazines throughout the world including Vogue Vanity Fair Num ro Rolling Stone and Interview Magazine and has been shown in a number of exhibitions and publications Olaf Wipperf rth won the 2018 PX3 award a 2018 Tokyo International Foto Award a 2018 Monochrome award and was a COCA mixed media finalist in 2020 Living legends VINTAGE 32 TAG HEUER ULYSSE NARDIN HUBLOT ROLEX Sporty elegance 37 Shipshape and seaworthy The art of time 41 Let there be light 42 39 C sar Domboy actor Jeweled journeys JEWELRY 44 CESAR DOMBOY 31 HAS BEEN WORKING SUCCESSFULLY IN FILM AND TELE VISION SINCE HE WAS A TEENAGER H E B EG A N H I S I N T ER N AT I O N A L CA R EER W I T H TO M F O N TA N A S THE TANK LOUIS CARTIER WATCH THE TANK LOUIS CARTIER IS THE CHANEL Magical N 5 47 QUINTESSENCE OF ONE OF THE MOST LEGENDARY WATCHES OF ALL TIME AND ONE OF THE FIRST WRIST WATCHES IN HISTORY ALTHOUGH THE ORIGINAL TANK FIRST APPE ARED STILL LOOKS ULTR A MODERN TODAY THE TIMELESS APPE AL IS EMPHASIZED BY THE ST YLISH COMBINATION OF 18K YELLOW GOLD AND BROWN ALLIGATOR SKIN STR AP Sustainable watches SUSTAINABILIT Y 48 FERGUS FR ASER FRENCH ACTOR C SAR DOMBOY JUST ADDED ANOTH ER I NTER NAT I ONA L PROJ ECT TO H I S ROSTER W I TH TH E UPCOMING T V SERIES SAS ROGUE HEROES THE L ATEST UNDERTAKING FROM STE VEN KNIGHT CRE ATOR OF ACCL AIMED TELE VI SEIKO Nature s wonders LONGINES 51 Making history 53 SION SERIES PE AK Y BLINDERS FILM THE MERIDIAN LINE CONCEPT AND DIRECTED BY OL AF WIPPERF RTH CO DIREC TED THE TANK LOUIS CARTIER L ARGE MODEL IS POWERED BY THE CALIBRE 1917 MC BEST KNOWN FOR MULTIPLE HIT SE ASONS ON STAR Z S AWARDW I N N I NG T V S ER I ES OUT L AN DER I N TH E R EC U R R I NG RO LE OF OVER 100 YE ARS AGO THE SIMPLE DESIGN PERFECTED DOWN TO THE SMALLEST DE TAIL BORGIA AND ROBERT ZEMECKIS S THE WALK AND DOP BY MATT LARSON FEATURING C SAR DOMBOY PRODUCED Women in sports L ADIES 54 BY JULIA ROGER JR ASSOCI E CASTING GUILL AUME TERR ASSON CAMER A JULIEN BORNE FIRST DIRECTOR ASSISTANT GARY BROCAUD ST YLIST JULIE CHANUT BOMBARD MARIUS HAIR MAKE UP ARTIST RICHARD BL ANDER SET DE SIGNER ARMAND DE TAYR AC PANER AI Sustainable luxury 58 HUGO GAFFER SERGE BASTIEN EDITOR CATE CUTSWELL VFX COMPOSITING LO C BLONDE AU LUCAS MONJO SPENCER LINDSAY SVEN H I C KS M US IC SOU N D D E S IG N BEN C OURSON O LIV I ER L ASSON STUDIO LSF PARIS SPOKEN WORDS ON TIME BY OL AF WIPPERF RTH AND MAT T L ARSON

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 11 WATCH YOUR TIME USA EDITORIAL BORN IN LE BRASSUS The watchmaking adventure RAISED AROUND THE WORLD S BASTIEN FOUCAN For nearly two years now the world has been living behind masks and giving precedence to contact via interposed screens And it is now almost a year since vaccination campaigns started providing a glimpse of the end of the tunnel So what is the situation in the watchmaking industry which has had to shut down its production sites close its stores and see its exports decline Certainly nothing that will shake the sector s determination to ride out the crisis as it has already shown it can do in the past And with such panache Not that such shock waves don t leave traces but they make it necessary to come up with new solutions explore new ways forward and embark on new adventures This is probably the scenario facing the watchmaking business of the last few months The adventure of an upturn that is starting to take form the adventure of the disruptions to daily life the adventure of the open air after the lockdowns and the timepieces that will go with all that So the start of 2021 was marked by feel good watches models for action brimming with colors Of course there s no longer any need to mention the blue that now belongs to the watchmaker s basic color palette Currently it s green that s on the rise alongside blood orange glacier blue bright yellow even tobacco brown and vivid red Even gemsetting is adopting rainbow tones when the dials are not streaked with hard gemstones Not content with decorating watch exteriors color is now also emerging in the very hearts of the movements In a word color is everywhere giving the watchmaker s passion a new expression that invigorates the senses and adds relief to time But color isn t everything Talking about adventure one might as well get equipped for it And in this context sports models have no match Given that they are conceived to go everywhere one comes across them everywhere All terrain watches allpurpose versions models that are resistant timepieces that can stand up to anything The sporting spirit has invaded the watchmaking world As if telling the time were only worth considering if carried out under extreme conditions The phenomenon certainly doesn t date from yesterday Following the revival of the tool watch largely emphasized by the vintage influence widely seen in recent years sport luxe watches initially established themselves as a good taste alternative It s no longer possible to keep count of the watchmaking brands that followed this lead And yet that wasn t enough Given the insatiable desire of aficionados to equip themselves for their daily endurance routines the trend met an enthusiastic response from professionals in the sector Whether designed for pilots diving or observation whether for men or women robust and reliable watches concocted for adventure caught on across the board So this 2021 edition of Watch Your Time is devoted to them The principal quality of these sports watches which indicate the time and only the time sometimes the date is that of being able to adapt to any situation literally without losing a second If there is any built in complication it generally concerns the chronograph With such a performancedriven outlook it is hardly surprising to see the most lightweight materials put to good use and the most advanced innovations applied to the shock protection systems Furthermore sports watches have also become a symbol of the watchmakers commitment to sustainable development They embody partnerships aimed at saving threatened species and the oceans They incorporate the latest developments with regard to the recycling of materials They support scientific research on ecosystems and biodiversity In a word they are playing a role in the new human adventure Christophe Roulet BVLGARI OCTO FINISSIMO TOURBILLON CHRONOGR APH SKELE TON AUTOMATIC CALIBER BVL 388

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES FOCUS WATCH YOUR TIME USA 14 SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 15 WATCH YOUR TIME USA FOCUS Ocean commitment A pioneer in the world of diving watches Blancpain has also been a leading light through its commitment to exploring and protecting the oceans The story began with the Fifty Fathoms and has continued for almost 70 years Everyone knows that ignorance of the law is no excuse for committing a crime and likewise nobody can now ignore the sorry state of our planet and more specifically our oceans When faced with this increasingly alarming situation some people deny it some ignore it but most importantly some take action Blancpain is certainly taking action and with a pioneering attitude that commands respect This sensitivity to the aquatic world goes back a long way at Blancpain Exploration and preservation of the world s oceans is core to Blancpain With its almost 70 year legacy of the Fifty Fathoms diving watch the brand has woven close ties with the explorers photographers scientists and environmentalists who treasure this precious resource With that affinity has come a determination to support important activities and initiatives dedicated to the oceans Thus was born the Blancpain Ocean Commitment BOC One might say that it all began in the early 1950s At the time divers couldn t wear watches because their instruments were unreliable This difficulty along with an incident that happened to experienced diver and CEO of Blancpain Jean Jacques Fiechter at a depth of 50 meters triggered an exceptional series of events Determined to remedy dangers of the same type Jean Jacques Fiechter began thinking about how diving watches were designed and which attributes they required to make them infallible in hostile environments As a result of his action Blancpain filed three essential patents on the water resistance of a newly designed model fitted with a unidirectional rotating bezel and luminescent minute and hour hands The legendary watch was given the name Fifty Fathoms Water resistant to 100 meters or 50 fathoms it quickly became known as an important element in various frogman units starting with that of the French army A duty for future generations As the quintessential watch for professional swimmers the Fifty Fathoms also made a name for itself among diving enthusiasts Through its many iterations and especially since the model was revived in 2007 this diving watch has carved out an excellent reputation in the world of water sports and is now a symbol of the Blancpain Ocean Commitment For the past several years the BOC has demonstrated consistent support for oceanographic initiatives and partnerships with leading organizations such as the Pristine Seas expeditions Laurent Ballesta s Gombessa project the World Ocean Initiative organized by The Economist and the World Oceans Day an annual event hosted by the United Nations Division for Ocean Affairs and the Law of the Sea DOALOS To date the multiple activities passionately pursued by Blancpain in support of exploring and preserving the oceans have led to tangible results notably contributing to significantly extending the surface of marine protected areas around the world with an addition of more than 4 million km2 The most recent projects by the watchmaker include the exclusive partnership with Oceana the biggest international organization exclusively focused on ocean conservation whose awareness raising efforts to restore underwater ecosystems are supported by Blancpain Its support includes backing an expedition to Scorpion Reef in Mexico a site that UNESCO has declared to be a biosphere reserve Blancpain has also become the main partner for the 2021 edition of the Ocean Photography Awards competition whose goal is to reveal the beauty of the oceans As part of this competition the brand launched the Female Fifty Fathoms Award a new award category that recognizes the achievements of women in the field of ocean photography with a view to inspiring future generations Because they are going to have to save the oceans Christophe Roulet GOMBESSA III E XPEDITION ANTAR CTICA GO M B ES SA I I I A P ROJ ECT DIRECTED BY LUC JACQUE T AND SUPPORTED BY BL ANCPAIN RE TURNED TO THE ANTARCTIC WITH A HIGHLY TALENTED ARTISTIC TE AM WH ICH INCLUDES RENOWNED PHOTOGR APHERS L AURENT BALLESTA AND VINCENT MUNIER TO DELIVER A TOUCHING TESTAMENT TO A TERRITORY THRE ATENED BY GLOBAL WARMING BLANCPAIN PARTNERS WITH THE OCEAN PHOTOGRAPHY AWARDS THE OCEAN PHOTOGR APHY AWARDS HAVE A SIMPLE MISSION TO COMMUNICATE THE BEAUTY OF THE OCEAN AS WELL AS THE MANY PERILS IT FACES THE AWARDS ARE INCLUSIVE OPEN TO ALL PHOTOGRAPHERS AND ARE A CELEBR ATION OF THE TALENT AND COMMITMENT OF THE OCEAN PHOTOGR APHY COMMUNITY AROUND THE WORLD THE AWARDS ARE A PLATFORM THROUGH WHICH OCEAN ARTISTRY IS SHARED WITH MILLIONS BL ANCPAIN FIF T Y FATHOMS BATHYSCAPHE IN SEDNA GOLD REISSUED IN 2013 IN A CONTEMPOR ARY VERSION TO CELEBR ATE THE 60TH ANNIVERSARY OF THE FIF T Y FATHOMS THE BATHYSCAPHE HAS SINCE BEEN ENRICHED WITH A WIDE CHOICE OF MODELS BOTH IN TERMS OF COMPLICATIONS AND MATERIALS FOR THE FIRST TIME COMBINING A BLUE DIAL AND BE ZEL WITH A SEDNA GOLD CASE THE NEW BATHYSCAPHE BY BL ANCPAIN IS AN ELEGANT ADDITION DESIGNED TO DELIGHT LOVERS OF WATER SPORTS AND BE AUTIFUL WATCHES AS WELL AS E XPERIENCED DIVERS BL ANCPAIN FIF T Y FATHOMS AUTOMATIC THE FIF T Y FATHOMS COLLECTION IS BASED ON A RICH HERITAGE DATING BACK TO 1953 WHEN BLANCPAIN PRESENTED THE FIRST MODERN DIVER S WATCH THE FIFTY FATHOMS STOOD OUT THANKS TO ITS AVANTGARDE TECHNICAL AND AESTHE TIC FE ATURES ITS L ARGE LUMINESCENT BL ACK GROUNDED HOUR MARKERS AND HANDS ITS ROBUSTNESS WATER RESISTANCE AND SECURE ROTATING BE ZEL ALL R APIDLY BECAME BENCHMARKS FOR THE ENTIRE WATCHMAKING INDUSTRY

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES FOCUS WATCH YOUR TIME USA 16 Classic attitude Cartier continues its revisit of icons from the past with fresh interpretations of the Cloche first released in the 1920s and the Tank Must a legend of the 1970s CYRILLE VIGNERON PRESIDENT AND CEO CARTIER INTERNATIONAL WESTIME Few brands can rival Cartier for creativity One of the Parisian firm s most prolific periods was the early twentieth century illustrated by a model the Tank that has lent itself to so many iterations it has come to symbolise over a hundred years of Cartier s history When earlier in the year the brand announced a commemorative edition for the centennial of the Tank Cintr e every one of the 150 pieces in yellow gold was pre sold even before it launched Since Cyrille Vigneron took over as Chief Executive Officer in 2016 Cartier has shown how immensely successful reissues of archive models can be We have revitalized our iconic models and lines says Mr Vigneron Cartier was known for harmonious shapes balanced proportions and beautiful designs By seeking to constantly release new and different products Cartier explored beyond its territory This return to familiar ground where the classics are inevitable to borrow Cyrille Vigneron s expression and heritage is a source of permanent inspiration has become hardwired into Cartier s identity Its chief executive is convinced that building on the past lays the foundations for the future Both these notions are highlighted in this year s reissue of the Tank Must a classic from the 1970s The Tank Must de Cartier was extremely well received at the time of its launch even if it did raise eyebrows in certain circles We wanted to come back to the original but we also wanted to approach it in a different way The question being how The answer is very much future oriented as Cartier has succeeded in producing a solarpowered Tank Must without detracting from the look of the original thanks to invisible perforations in the Roman numerals that allow light to reach the photovoltaic SolarBeatTM movement which has a lifespan of 16 years Cartier s team spent two years just to develop this solar energy system In keeping with the forward looking theme the strap contains 50 plant matter from apple waste for a substantially reduced carbon footprint TANK MUST DE CARTIER CARTIER HAS SUCCEEDED IN POWERING C LO C H E D E C A R T I E R WAT C H T H E C LO C H E O R B E L L F O R M I T S TA N K M U S T F R O M S O L A R E N E R GY W I T H O U T A LT E R I N G T H E APPE ARED IN CARTIER S DESIGN L ANGUAGE IN 1920 THUS NAMED WATCH S APPE AR ANCE THE SO L AR BE AT M OVEM ENT WAS T WO FOR ITS RESEMBL ANCE TO A COUNTER TOP SERVICE BELL WHEN YE ARS IN DE VELOPMENT AND HAS A LIFESPAN OF SIX TEEN YE ARS SE T HOR IZONTALLY THE CLOCHE DE CARTIER IS A R ARE FOR M IN B E T W E E N S E R V I C E S EQ UA L LY I N N OVAT I V E T H E S T R A P O F T H E THE COMPANY S HOROLOGICAL REPERTOIRE A COLLECTOR S ITEM TANK MUST SOL ARBE AT IS MADE FROM 40 PL ANT MAT TER DERIVED THAT CARRIES ALL THE HALLMARKS OF A CARTIER WATCH ADAP TING FROM APPLE WASTE FROM THE FOOD INDUSTRY IN SWITZERL AND THE R AILROAD MINUTE SCALE AND NUMER ALS TO ITS ASYMMETRICAL GERMANY AND ITALY DIAL THE CROWN IS SE T WITH A CABOCHON True to oneself It s reassuring to see there is no tension between heritage and innovation comments Cyrille Vigneron The SolarBeatTM is an innovative and sustainable movement housed in one of the oldest Cartier watches with a perfectly timeless design The past is alive you could say simply because the beauty of a watch is as remarkable today as it was a hundred years ago This philosophy is perhaps nowhere more evident than in the Priv collection which revisits Cartier s most iconic designs as limited editions The collection began with a rediscovery of the Crash watch followed by interpretations of the Tank Cintr e the Tonneau and the Tank Asym trique Now the Cloche becomes the fifth model to join the collection It too takes us a hundred years back in time the cloche or bell shape first appeared at Cartier in 1920 It takes its name from its resemblance to a counter top service bell when turned horizontally The Cloche de Cartier is typical of how Cartier considers a shape for its aesthetic but also with a view to each of its possible evocations It highlights the House s talent for playing with simple forms and revealing all their potential says Cartier s Director of Image Style and Heritage Pierre Rainero Apart from its distinctive form one of the Cloche s most salient characteristics is to enable the wearer to read the time without having to turn the arm It can also be set on a table and used as a clock For this reissue Cartier is presenting versions in pink gold yellow gold and platinum all driven by the manual winding Calibre 1917 alongside a skeletonized version whose movement has been adapted to fit the case Will this latest opus appeal to younger buyers as much as previous editions Cyrille Vigneron believes so but has no intention of making products specifically for the new generation You have to interact with people in ways they find natural but more importantly you have to stay true to yourself Eric Dumatin CALIBER RM 07 01 RICHARD MILLE BOUTIQUES ASPEN BAL HARBOUR BEVERLY HILLS BOSTON BUENOS AIRES CHICAGO LAS VEGAS MIAMI NEW YORK ST BARTH VANCOUVER www richardmille com

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES FOCUS WATCH YOUR TIME USA 18 Visionary spirit Chopard Manufacture which celebrates its quarter century in 2021 is symbolic of the quality and independence that Co President Karl Friedrich Scheufele has instilled in the brand K ARL FRIEDRICH SCHEUFELE CO PRESIDENT CHOPARD PUB They are more and more rare and as a result more and more visible Especially since they shine in the watchmaking firmament They are the family companies that perpetuate the great watchmaking tradition whose business model based on fierce independence has largely shown its merits Chopard is clearly one of them with as strong a presence in timekeeping as in jewelry and with a very clear vision of the looming challenges We re in the middle of a journey which I think is a critical moment when we have to make sure that our brand products and everything that we do also appeal to the younger generation They are our link to the future explained Karl Friedrich Scheufele Chopard s Co President recently That said we don t want to expand our production or over expand our footprint as a brand because I believe that quality always has to come first The other goal I have is to ensure that Chopard continues to operate as a family company This is something we cherish very much If today Chopard can boast an independence enshrined in dogma this is largely due to visionary strategic options that proved themselves extremely shrewd The brand s commitment to its Journey to Sustainable Luxury is a good example of this This approach adopted very early on in 2013 clearly paved the way in the profession even before the issue became a major preoccupation maybe even a condition of survival for luxury companies before too long Patience is a virtue Another example is offered by the 25th anniversary of the Chopard Manufacture in Fleurier celebrated this year Founded in 1996 this start up which then employed a handful of staff had already been working for three years on the design and production of its very first caliber It was going to be presented in 1997 in the form of the L U C 96 01 L movement featuring twin barrels that provide a power reserve of 65 hours automatic winding thanks to a micro rotor in 22 karat gold and exquisite lines with a mere 3 30 mm depth Hardly put on the market and this Geneva Seal stamped and COSC certified caliber was already being acclaimed with the L U C 1860 being elected Watch of the Year Since then the Chopard Manufacture has largely confirmed this initial success with the development of 12 families of movements encompassing nearly a hundred variations When I embarked on this adventure I felt neither really understood nor supported recalls KarlFriedrich Scheufele Why the desire to set up a Manufacture from scratch when you could buy quality movements at competitive prices Especially when at the time there was no problem with questions of supply But for me it was a question of credibility and product integrity An Haute Horlogerie watch must be equipped with its own movement And since I was sufficiently enthusiastic and persuasive we started the project And yes it took a lot more time than I thought it would and yes I had to have a lot of patience not to mention the criticisms judging the enterprise vain even pretentious But at the end of the day I don t have any regrets Thanks to the Manufacture we have earned respect For this anniversary Chopard is presenting in particular the L U C QF Jubilee a watch with a lovely Art Deco touch produced in a limited edition of 25 which is doubly certified COSC and Fleurier Quality and matches three of the brand s fundamental values an attachment to certified watchmaking technical performance and esthetic refinement Christophe Roulet CHOPARD L U C QUAT TRO SPIRIT 25 TO CELEBR ATE THE 25TH ANNI QUAT TRO TECHNOLOGY ENABLING UP TO EIGHT DAYS OF POWER CHOPARD L U C TIME TR AVELER ONE BLACK AS FREEDOM OF TR AVEL VERSARY OF ITS CR E ATION CHOPAR D M ANUFACTUR E PR ESENTS RESERVE FROM THE MOVEMENT TO THE WHITE GR AND FEU ENAMEL BECOMES A RE ALIT Y CHOPARD BRINGS A NEW DESIGN AND LIGHT ITS FIRST JUMPING HOUR TIMEPIECE THE L U C QUAT TRO SPIRIT 25 DIAL ON WHICH THE HOURS APERTURE APPE ARS AT 6 O CLOCK THE WEIGHT WEAR ABILIT Y TO ITS MOST PRESTIGIOUS WATCH FOR GLOBE HOUSED I N A 40 M I LLI M E TRE CASE AND CR AF TED FROM E TH ICAL ENTI R E WATCH M A K I NG CR E ATION I S PRODUCED I N HOUSE THUS TROTTERS THE L U C TIME TRAVELER ONE BLACK A WORLDTIME WATCH 18 CAR AT ROSE GOLD ITS INNOVATIVE L U C 98 06 L MOVEMENT IS ENSUR I NG A H IGH LE VEL OF F I N I SH I NG DU LY R E WAR DED BY THE CR AF TED BY THE ARTISANS OF CHOPARD MANUFACTURE ACCORDING EQUIPPED WITH FOUR BARRELS BASED ON THE EXCLUSIVE CHOPARD PRESTIGIOUS POIN ON DE GEN VE TO THE MOST SOPHISTICATED FINE WATCHMAKING CRITERIA E X T R A O R D I N A R Y WAT C H E S A N D J E W E L R Y R I C H A R D M I L L E C E R T I F I E D P R E OW N E D AU D E MA R S P I G U E T B E L L RO SS B L A N C PA I N B R E G U E T B R E I T L I N G BV LGA R I CA R L F B U C H E R E R CHOPARD CHRISTOPHE CL ARET DE BETHUNE DE GRISOGONO DEVON DEWIT T DIOR FABERG FRANCK MULLER GENEVE GIRARD PERREGAUX GL ASH T TE ORIGINAL GRAND SEIKO GREUBEL FORSEY H MOSER CIE HARRY WINSTON HAUTLENCE HERM S HUBLOT HYT LONGINES MB F MESSIKA NORQAIN OMEGA PURNELL ROLAND ITEN TAG HEUER TUDOR ULYSSE NARDIN URWERK ZENITH N Rodeo Drive Beverly Hills CA Prospect St La Jolla CA Shop the new e boutique at westime com Sunset Blvd West Hollywood CA South Miami Ave Miami FL

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 23 WATCH YOUR TIME USA SPORT o christophe roulet Built for adventure Move over vintage sports watches are having their moment in the sun The one piece of apparel you can wear outside the gym The man who has no imaginat ion has no wings II BREGUET T YPE X XI 3815 THE BREGUE T NAME IS RENOWNED FOR ITS INFLUENCE ON WATCHMAKING IT IS ALSO ASSOCIATED WITH AVIATION ILLUSTR ATED BY THE T YPE X X COLLECTION OF PILOT S CHRONOGR APHS JOINING THIS COLLECTION IS THIS T YPE X XI 3815 WITH ITS SPORT Y MODERN FLOURISHES Not everyone aspires to a quiet life Or so it would seem from watch brands recent releases Rugged resistant and robust today s timepieces are built to take on the obstacle course of contemporary living Nostalgia has been big business in watchmaking of late satisfying demand for durability and authenticity with styles that borrow from our father s or grandfather s day One of the collateral benefits of this neo vintage trend has been to rekindle interest in the pre digital era and the tool watch in all its splendour The modern wristwatch owes a debt of gratitude to the military The Roaring Twenties may have been the creative cue watchmakers needed to break free from the round mould of the pocket watch the military watch tough legible and easy to repair became the blueprint in a prosperous post war era that made time for leisure travel sport and the great outdoors Certain of these watches have become genuine icons forging entire collections with qualities that would make their ancestors proud Muhammad Ali 1 9 4 2 2 0 1 6 Demonstrations of expertise What does this mean for today s watch buyer Firstly a plethora of sports watches designed for functionality and borrowing many of the features of earlier tool watches They then morphed into the still hot sport luxe category Whether you are a serious athlete or simply want to look the part watchmakers have you covered Some of today s most successful brands made their name with watches cut out for adventure the most salient example being Richard Mille probably the most commercially successful brand of the past two decades Launched in 2001 it has built its reputation on watches at the cutting edge of technology and materials science and in 2020 was on course to become the eighth member of the Swiss watch industry s billionaires club brands with turnover in excess of one billion Swiss francs Covid 19 shutdowns kept the champagne on ice but it s only a matter of months before the brand hits that sweet spot the ideal way to celebrate a twentieth anniversary ULYSSE NARDIN DIVER X SKELETON AF TER THE DIVER X AND THE SKELETON X ULYSSE NARDIN CONFIRMS ITS OCE AN GOING CREDENTIALS BY COMBINING THE T WO INTO THE DIVER X SKELETON A LIMITED EDITION OF 175 PIECES FOR THE BR AND S 175TH ANNIVERSARY TR ANSPARENCY PERFORMANCE AND ST YLE ALIGN IN THIS DIVE WATCH THAT PUTS A SKELETON MOVEMENT WITH AN E XTR A L ARGE SILICON OSCILL ATOR INSIDE THE For a brand that wants to show off its expertise building watches for extreme conditions can cement a reputation This year s Big Pilot s Watch Shock Absorber XPL from IWC is a case in point Cut from Ceratanium the brand s proprietary titanium alloy it is the first watch to be fitted with IWC s patented shock absorbing system that was eight years in gestation At the heart of the system is a cantilever spring in amorphous bulk metallic glass that cushions the movement inside the case Thus protected it can survive accelerations in excess of 30 000 g or one hundred times the impact of a fist hitting a table DIVER S DISTINCTIVE DESIGN WATER RESISTANT TO 200 METRES THE 44MM BLUE PVD COATED CASE COMBINES WITH A ROTATING INVERTED CONCAVE BE ZEL IN BLUE CARBONIUM THE SAME MATERIAL USED FOR THE MAINSPRING BARREL COVER AND FOR THE LUMINESCENT HOURS MINUTES AND SECONDS HANDS KEEPING PRECISE TR ACK OF TIME IS THE AUTOMATIC UN 372 CALIBRE WHOSE SKELETONIZED COMPONENTS ARE ON VIEW THROUGH THE SIGNATURE BLUE PVD TRE ATED X DIAL

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES Zenith is also in the running this year with the Defy Extreme an all terrain 1 100th of a second mechanical chronograph which the brand describes as exuding robustness resilience and a penchant for exploring new horizons Boldly go Possibly one name more than any springs to mind when discussing watches made for adventure and that is Rolex In the brand s own words The Explorer II is heir to the privileged relationship that has long united Rolex and exploration Presented in 1971 this robust and reliable watch quickly became an essential tool for explorers travelling to the far corners of the globe often SPORT WATCH YOUR TIME USA 24 in extreme conditions Thanks to its 24 hour display comprising an additional orange hour hand and an engraved bezel the Explorer II allows the wearer to clearly distinguish daytime from night time hours This is particularly useful in areas where it is difficult or even impossible to distinguish between day and night such as underground or in polar regions which experience six months of daylight and six months of darkness a year In certain conditions this display enables the watch to serve as a compass The 24 hour display can also be used to show a second time zone For this 50th anniversary the Explorer II comes with a redesigned case and bracelet and is fitted with calibre 3285 I a movement at the forefront of watchmaking technology Proof were it needed that every day can be a new adventure Panerai is another strong contender in the innovation stakes Its Idea Lab Laboratorio di Idee has developed a succession of avant garde materials that includes Carbotech a carbon fibre composite BMG Tech a highly resistant amorphous metallic glass and Panerai Composite a ceramic produced by electro anodizing aluminium The objective to create the ultimate watch one that is resistant reliable precise and light on the wrist ready to go from the depths of the ocean to the highest peaks The Labo II IIII III V VI SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 25 WATCH YOUR TIME USA FOCUS When in Rome Bvlgari is about a certain way of life where Italian exuberance encounters Swiss precision in watches that range from baroque to stylishly functional The choice is yours ANTOINE PIN MANAGING DIRECTOR BVLGARI WATCH DIVISION Bvlgari is many things including a master of contrast Its design aesthetic ranges from industrial to baroque It demonstrates enviable expertise in chiming mechanisms and also makes highly desirable sports watches Its jewelery is a multi coloured extravaganza while its timepieces are miniaturized precision mechanics Originally established as a jeweler in Rome it has embraced the rigorous demands of Swiss watchmaking like a natural To quote the managing director of the brand s watch division Antoine Pin Bvlgari is really about a way of life about dolce vita It takes its inspiration from the splendours of the Pantheon wrapped in the scent of a sea breeze on the Amalfi coast and firmly anchored at the foot of the Jura mountains where micromechanics bring us back down to earth Of course there is to be no reining in this creativity The men s and women s collections offer a vast playground for the watchmaker s expertise as well as the jeweler s exuberance Both have their place at Bvlgari and have equally forged the identity of the brand Our men s and women s watches have a distinct aesthetic and inspirations which our customers identify with says Antoine Pin When it comes to products creativity goes in both directions Only the Bvlgari Bvlgari collection is designed for all Bvlgari which operates its own fully integrated manufacturing facilities has forged an enviable reputation for complicated watches in particular chiming mechanisms True to form this year it presents the Octo Roma Carillon Tourbillon Case and movement components have been specifically conceived to produce a sound that is both crisp and powerful As if this weren t enough Bvlgari is also outstanding in one of mechanical watchmaking s most challenging disciplines the extreme miniaturisation required to build movements and by extension watches of unprecedented thinness Having toppled seven world s thinnest records in seven years since 2014 the brand is very much in a class of its own Joy of life This expertise takes the slim form of the Octo Finissimo a shining example of design forward functionality which this year extends to the thinnest perpetual calendar on the market The movement calibre BVL 305 assembles 408 components in a height of just 2 75 mm An astounding achievement When you have a heritage such as this at your disposal comments Antoine Pin you can either put it inside a glass cabinet in a museum or you can choose to bring it to life It s obvious which of the two options Bvlgari has taken Chiming watches for example represent a very small and highly specialized market that enables us to confirm our credibility as makers of complicated timepieces The same goes for ultrathin where there is still a great deal left to explore Keeping this technical wizardry company is the typically Italian joie de vivre of Bvlgari the jeweler captured in its women s watch collections Here too there is something for every desire The Serpenti revives an ancient symbol The Lucea which debuted in 2014 stands for affordable elegance The Diva is a canvas for the decorative arts in particular gem setting This year s Lucea Intarsio delights with delicate mother of pearl marquetry dials while the Diva s Dream Peacock and Divissima illuminate the arts of feather marquetry and the jeweler s craft Beautiful to look at and beautifully made in the words of Antoine Pin whose favourite references include Leonardo da Vinci Scientist engineer and artist the original Renaissance man is a fitting inspiration for those who like Bvlgari seek to turn matter into something divine Christophe Roulet I ROLE X OYSTER PERPETUAL SUBMARINER TRUE TO ITS AESTHE TIC III BVLGARI OCTO FINISSIMO CHRONOGR APH GMT BVLGARI CL AIMS V TAG HEUER CARRER A PORSCHE CHRONOGR APH TAG HEUER AND HERITAGE THE NEW SUBMARINER IN OYSTERSTEEL HAS A BL ACK DIAL YE T ANOTHER RECORD FOR THE WORLD S THINNEST AUTOMATIC PORSCHE HAVE A LOT IN COMMON STARTING WITH THE NAME OF AND ROTATING BE ZEL WITH MATCHING CER ACHROM INSERT INTRO CHRONOGR APH AT 3 30MM HIGH THE INTEGR ATED IN HOUSE MOVE THEIR ICON BE IT A WATCH OR ON FOUR WHEELS THE LEGENDARY DUCED IN 2020 IT FE ATURES A REDESIGNED SLIGHTLY L ARGER 41MM MENT COMBINES A CHRONOGR APH WITH A SECOND TIME ZONE THIS CARRER A IT MAKES SENSE THAT THE T WO HAVE CHOSEN TO CEMENT CASE AND A REMODELED BR ACELE T ITS MECHANICAL AUTOMATIC TECHNICAL TOUR DE FORCE IS HOUSED INSIDE THE OCTO CASE THEIR NEWLY CONCLUDED STR ATEGIC ALLIANCE WITH A TAG HEUER MOVEMENT CALIBRE 3230 BENEFITS FROM THE L ATEST TECHNOLOG IIII RICHARD MILLE RM60 01 AUTOMATIC FLYBACK CHRONOGR APH CARRER A PORSCHE CHRONOGR APH BVLGARI OCTO ROMA CARILLON TOURBILLON THI MODEL IS A SONO THEREBY ENHANCING THE TR ANSMISSION OF SOUND WHICH ALSO BVLGARI OCTO FINISSIMO PERPETUAL CALENDAR SINCE 2014 BVLGARI ICAL ADVANCES FROM ROLE X LES VOILES DE ST BARTH THIS WATCH MEE TS THE NEEDS OF SKIP VI GR AND SEIKO SPRING DRIVE CHRONOGRAPH THIS WATCH ALLIES ROUS WONDER A CRISP POWERFUL SOUND IS A KEY INDICATOR OF TR AVELS THROUGH THE THREE OPENINGS CORRESPONDING TO THE HAS DEMONSTRATED ITS MASTERY OF EXTRA THIN WATCHES AS CON II PASHA DE CARTIER CHRONOGR APH WATCH BACK CENTRE STAGE PERS WORLDWIDE A FLYBACK CHRONOGR APH AND OVERSIZE DATE ALL THE FUNCTIONALIT Y OF THE SPR I NG DR IVE CHRONOGR APH THE QUALIT Y OF A CHIMING WATCH HENCE BVLGARI HAS CONCEIVED THREE CHIMES FOR THE MOST EFFECTIVE DIFFUSION OF SOUND THE FIRMED BY THIS WORLD S THINNEST PERPETUAL CALENDAR WHICH IS SINCE 2020 THE PASHA COLLECTION WELCOMES ITS FIRST CHRON DISPL AY AT 12 O CLOCK TOGETHER WITH ITS MONTH INDICATOR MAKE CALIBRE 9R86 WITH A NE W DESIGN AND A NE W COMBINATION OF THE TITANIUM CASE AND THE BVL428 TOURBILLON MOVEMENT SPE BACK OF THE CASE IS ALSO HOLLOWED AND FINISHED WITH A TITANIUM ALSO THE SEVENTH WORLD RECORD FOR THE BRAND THE IN HOUSE OGR APH FIT TED WITH THE IN HOUSE AUTOMATIC CARTIER 1904 CH IT THE PERFECT COMPANION FOR THE HIGH SEAS A 60 MINUTE COUNT MATERIALS THE RESULT IS A TIMEPIECE OF R ARE REFINEMENT THE CIFICALLY TO AMPLIF Y AND DIFFUSE SOUND THE CASE IS HOLLOWED GRID TO PROTECT THIS RESONANCE ZONE AND ALLOW SOUND TO BE BVL 305 CALIBRE SUCCEEDS IN ASSEMBLING ITS 408 COMPONENTS IN MC MOVEMENT WHICH IS VISIBLE THROUGH THE SAPPHIRE BACK DOWN TIMER AT 9 O CLOCK COMBINED WITH THE 24 HOUR TOTALIZER BE ZEL IMMEDIATELY CATCHES THE E YE WITH ITS DODECAHEDRON TO REDUCE THE AMOUNT OF METAL BET WEEN INSIDE AND OUTSIDE TR ANSMIT TED TO THE OUTSIDE A HEIGHT OF 2 75MM ITS DESIGN RIFFS ON THE VERY FIRST PASHA CHRONOS FROM 1985 AT 6 O CLOCK ADD TO THE NAUTICAL MINDSE T SHAPE ITS ZIRCONIA CER AMIC OUTER L AYER AND 18K GOLD BASE

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES ratorio di Idee defines Panerai in the same way as its Italianess says Jean Marc Pontrou who leads the Brand It symbolizes innovation at the brand which applies as much to movements as to materials and service For example we were the first to propose an eight year warranty across all our ranges Now we ve extended that warranty to 70 years on ten references Creativity at Panerai includes a notion of service a way of life As R D divisions take watches into new territory they stoke the fantasies of those who like to imagine they could actually need such a piece of gear How many kayakists or mountain bikers use a sports watch for timing and how many wear it for show Wearing Richard Mille won t give SPORT WATCH YOUR TIME USA 26 you Rafa s forehand but you can live the dream vicariously at least That this dream should come with a famous name attached so much the better Motor sports is one area where the entente with watch brands is particularly cordiale The alignment is perfect between two industries whose involvement with precision mechanics is differentiated only by scale The past months have been rich in new affiliations Breitling has renewed its partnership with Bentley Roger Dubuis is a familiar sight in the paddocks alongside Pirelli and Lamborghini while IWC burns rubber with Mercedes AMG Just a few weeks after Richard Mille announced it was taking over the spot left vacant by Hublot as partner to I Ferrari TAG Heuer tied the knot with Porsche leaving Girard Perregaux to mint a deal with James Bond s carmaker of choice Aston Martin Going for gold A watch doesn t need to be an action hero to win the enthusiast s heart First seen in the 1970s and characterized by an integrated bracelet the luxury sports watch has taken the watch world by storm with a host of brands offering their interpretation of a genre that is practical and functional but also strong on style slickly designed models that will take any amount of knocks All have in common the simplicity of their mechanisms A watch that only gives the time possibly the date II IIII V VI I ALPINA SEASTRONG DIVER GYRE AUTOMATIC ALPINA HAS RELEASED III OMEGA SEAMASTER DIVER 300M BLACK BLACK THIS NEW SE A V AUDEMARS PIGUET ROYAL OAK SELFWINDING CHRONOGRAPH 41 MM T WO LIMITED EDITIONS OF THIS ECO FRIENDLY WATCH ONE MASCU MASTER GOES OVER TO THE DARK SIDE WITH THE PROMISE OF THE THIS NEW VERSION OF THE ROYAL OAK SELF WINDING CHRONOGR APH LINE AND ONE FEMININE CASE STR AP AND PACK AGING INCORPO BL ACKEST BL ACK OMEGA TAKES ADVANTAGE OF CER AMIC S VERSA ME ASURES 41MM IN DIAMETER AND IS CASED IN PINK GOLD NOW WITH R ATE RECYCLED MATERIALS PROVING THE BR AND S COMMITMENT TILIT Y TO CRE ATE CONTR ASTING SHADES OF A SINGLE COLOUR EVEN A SAPPHIRE CRYSTAL BACK IT INTRODUCES THE IN HOUSE AUTOMATIC SUPER LUMINOVA TO ENVIRONMENTAL PROTECTION THE I I LOUIS VUIT TON TAMBOUR DAMIER GR APHITE R ACE CHRONO IS A DARK ANTHR ACITE GREY THE ROYAL OAK OFFSHORE COLLECTION GRAPH LOUIS VUIT TON IS PRESENTING A SHARP AND CONTEMPOR ARY IIII BL ANCPAIN FIF T Y FATHOMS NO R AD BL ANCPAIN RE VISITS THE V I TU DOR BL ACK BAY CER AMIC TUDOR S F I RST WATCH TO BE SPORTS RENDITION OF THE TAMBOUR THE DISTINCTIVE V SIGNATURE NO R ADIATIONS FIF T Y FATHOMS A MID 1960S DIVE WATCH THE NO AWARDED MASTER CHRONOME TER CERTIFICATION ONE OF THE IMAGINED BY GASTON LOUIS VUIT TON INTERSECTS THE DIAL SUCH R ADIATION SYMBOL ON THE DIAL INDICATED THE ABSENCE OF R ADIUM MOST DEMANDING IN THE INDUSTRY IS A BL ACK BAY A MODEL A BOLD MODERN DESIGN ECHOES THE AESTHE TIC SENSIBILITIES OF IN THE LUMINOUS PAINT THAT RE VISITS THE BR AND S 1960S DIVE WATCHES CASE AND BE ZEL VIRGIL ABLOH ARTISTIC DIRECTOR FOR LOUIS VUIT TON MENSWE AR FOR THE DIVING SCALE HANDS AND INDE XES Swiss connexion Swatch Group s long awaited connected watch is now a reality Entirely Swiss made the Tissot T Touch Connect Solar ticks all the boxes SYLVAIN DOLL A CEO TISSOT Tissot is more than capable of ambitious projects In fact one of its greatest strengths is its industrial might combined with the incredibly rich history of a company established in 1853 For Sylvain Dolla who left Hamilton to take over as Chief Executive of Tissot in 2020 both belong to Swatch Group the T Touch Connect Solar is typical of these ambitious industrial projects Swatch Group s answer to the electronics giants and their smartwatches it took four years to develop during which 35 patents were filed and warranted an investment of some 30 million Swiss Francs Even before his appointment at the head of Tissot Sylvain Dolla was already involved in the project III CALIBRE 4401 A NEW GENER ATION CHRONOGR APH MOVEMENT TO ARE IN BL ACK CER AMIC WITH THE DIAL AND STR AP ALSO IN BL ACK SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 27 WATCH YOUR TIME USA FOCUS We worked from the ground up with the intention of developing something different to what was already on the market As a watchmaker Tissot opposes planned obsolescence but does so using the very latest technologies There s a reason we call ourselves Innovators by tradition The T Touch Connect Solar is exactly that A combination of traditional timepiece and connected watch it offers autonomy design and durability It only needs charging once a year and even then only after heavy use We ve developed an energyefficient operating system that partly charges using the watch s photovoltaic cells Top tier Another standout feature of the watch is that it is entirely developed and made in Switzerland from the mechanical parts to the electronic components down to the SwALPS operating system Compatible with iOS Android and soon Harmony operating systems it was produced in collaboration with CSEM Swiss Centre for Electronics and Microtechnology in Neuch tel When online in addition to hours minutes and seconds through analogue hands smart notifications plus activity tracking are shown on the digital display in the bottom section Offline the watch has the same capabilities as the T Touch Solar Expert namely perpetual calendar countdown timing functions alarms meteo and altimeter Measuring 47 mm in diameter in titanium with a ceramic bezel and with a water resistance rating of 100 metres the T Touch Connect Solar confidently asserts its sporty technical all terrain identity Aggressively positioned at a highly competitive price point the T Touch Connect Solar will incorporate new features going forward including a National Basketball Association app Tissot is official timekeeper of the NBA the first North American professional sports league to surpass one billion followers on social media These kinds of numbers are nothing out of the ordinary for Tissot With annual production of four million watches sales in excess of one billion Swiss Francs and 13 000 outlets worldwide including more than 200 wholly owned stores Tissot is one of Switzerland s biggest watch producers Its catalogue is ideally calibrated from pocket watches to sports watches from classic legacy models to the famous T Touch line delivering quality and affordability every time One of the latest releases the PRX Precise Robust waterresistant to X ten bar captures this credo well Inspired by a Tissot from 1978 it is exactly the kind of luxury steel sports watch with integrated bracelet that the market loves right now And it won t cost you a year s salary With a quartz or a mechanical automatic movement the PRX 205 40 the original model s codename is a convincing example of reliability value and style Something Tissot does extremely well Eric Dumatin TISSOT T TOUCH CONNECT SOLAR THE T TOUCH CONNECT SOLAR CAP TISSOT PRX IN 1978 TISSOT RELEASED A QUARTZ WATCH WITH A SLIM CASE TURES TISSOT S INNOVATORS BY TRADITION PHILOSOPHY IN ADDITION TO NARROW INDICES AND A STEEL BRACELET A COUPLE OF YEARS LATER THE ESSENTIAL FUNCTIONS OF THE T TOUCH SOLAR EXPERT PERPETUAL IT REGISTERED THE PRX NAME THIS YEAR S PRX 40 205 A REFERENCE CALENDAR COUNTDOWN TIMERS ALARMS METEO AND ALTIMETER IT TO THE ORIGINAL S PRODUCT NUMBER IS AN UP TO DATE VERSION OF INTRODUCES FUNCTIONS SUCH AS AN ACTIVITY TRACKER AND MESSAGE THE 70S MODEL WITH THE CHOICE OF A QUARTZ MOVEMENT OR THE AND CALL NOTIFICATIONS POWERMATIC 80 AUTOMATIC CALIBRE

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES Pre owned mania The words second hand and luxury in the same sentence no longer surprise anyone What may be more surprising is the surge in demand for pre owned luxury goods 62 of respondents in a 2020 survey by Boston Consulting Group BCG said they would consider buying a second hand luxury item while 25 indicated they had already purchased a luxury item second hand in the past year The same year BCG published the first in depth study of the question The Secondhand Opportunity in Hard Luxury reports that the global luxury market has a fast growing new base of consumers secondhand buyers Our analysis shows that the market for second hand hard luxury items primarily watches and jewelry is worth about 21 billion worldwide and growing at 8 a year faster than the luxury industry overall Moreover this market is still in the early stages Richard Mille is one of the few watchmaking companies to have anticipated this evolution very early on Right from the outset in 2001 Richard Mille foresaw today s booming market in pre owned timepieces says the watchmaker The brand has always supported preowned watches through its specific service centers This approach is key to establishing the most important element in any relationship between a luxury brand and its client trust Peace of mind is paramount for all customers at the point of purchase True to this philosophy Richard Mille is now happy to announce that its pre owned watch distribution network covers all major markets across four continents Anyone eager to purchase a pre owned Richard Mille can do so with absolute peace of mind via four certified partners NX One in Japan The Value of Time in Singapore Westime in the US or Ninety in London UK C R DESIGN WATCH YOUR TIME USA 28 is less likely to develop a weak spot and therefore better equipped for use in all circumstances These are watches that will never skip a beat Literally When complications are brought into the mix this will almost always be a chronograph in a split seconds version for the most sophisticated As for materials the ubiquitous stainless steel is giving way to high tech materials such as ceramic while gold platinum and even sapphire crystal tip the balance from sport to luxe Traditionally dominated by brands that had already forged a reputation for mixing brawn with beauty think Audemars Piguet and its Royal Oak Patek Philippe and the Nautilus or Hublot s Big Bang the sport luxe segment is drawing other respected names such as Chopard with the Alpine Eagle A Lange S hne and the Odysseus in steel and H Moser whose Streamliner is already a pillar of the brand Even makers such as Bvlgari Cartier or Louis Vuitton whose experience of sport tends to be from the VIP tribunes have entered the field the first with an Octo Finissimo Chronograph GMT holder of a world s thinnest record the second with a Pasha Chronograph and the third with the Tambour Street Diver Even the likes of Vacheron Constantin and Montblanc are making an impression with intricate mechanical chronographs cased in gold With its bold design language and solid functionality the sports watch is clearly a winner 29 WATCH YOUR TIME USA FOCUS SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES A stroke of genius Breguet this year celebrates the 220th anniversary of the tourbillon Abraham Louis Breguet s ingenious invention Executed with discretion at first this precision mechanism has gone on to conquer Planet Watch II I III IIII WESTIME IS RICHARD MILLE S CERTIFIED PARTNER SINCE 1987 WESTIME HAS DISTINGUISHED I PANERAI LUMINOR CHRONO MONOPULSANTE GMT BLU III LONGINES AVIGATION BIGEYE INSPIRED BY A VINTAGE ITSELF AS SOUTHERN CALIFORNIA S ULTIMATE RETAIL DESTINATION SPECIALIZING IN EXTR AOR NOT TE THIS WATCH ANNOUNCES PANER AI S RETURN TO CHRONOGR APH FROM THE PIONEERING AGE OF AVIATION DINARY WATCHES NOW WESTIME IS THE ONLY AUTHORIZED SELLER OF CERTIFIED PRE OWNED CHRONOGR APHS AND IMMEDIATELY MAKES CLE AR ITS THE AVIGATION BIGE YE EM PHASISES LEGIBI LIT Y WITH RICHARD MILLE TIMEPIECES IN THE UNITED STATES IF THE ORIGINAL MANUFACTURER S WAR SPORTS PERSONALITY WITH A 44MM MATTE BLACK CERAMIC ITS OVERSIZE MINUTES COUNTER THE L ARGE PUSHERS RANTY HAS EXPIRED AT THE TIME OF THE PURCHASE OF A CERTIFIED PRE OWNED RICHARD MILLE CASE THE CHRONOGR APH PUSHER HAS BEEN MOVED TO ARE DESIGNED TO BE E ASILY OPER ATED WHILE WE ARING WATCH FROM WESTIME RICHARD MILLE WILL PROVIDE A NEW T WO YE AR MANUFACTURER S THE LEF T SIDE OF THE CASE GLOVES AN ESSENTIAL FE ATURE OF A PILOT S WATCH WARR ANT Y ANY PRE OWNED WATCH ACQUIRED FROM WESTIME WILL HAVE BEEN EVALUATED II GIRARD PERREGAUX TOURBILLON WITH THREE FLYING IIII HERM S H 08 WHILE CLE ARLY REFLECTING A LONG AUTHENTICATED AND RESTORED BY IN HOUSE WATCHMAKERS TR AINED AT THE RICHARD MILLE BRIDGES ASTON MARTIN EDITION THIS WATCH IS A CON TERM VISION OF TIME THE H08 IS EQUALLY AT HOME WITH MANUFACTURE THEY ARE COMMIT TED TO SUBJECTING E ACH AND EVERY TIMEPIECE TO THE TEMPOR ARY TAKE ON GIR ARD PERREGAUX S SIGNATURE FAST PACED LIVING SER IOUS AND SENSUAL ROBUST MOST RIGOROUS QUALIT Y CONTROLS THROUGH SERVICING REPAIRS AND REFURBISHMENTS THREE BRIDGES POCKE T WATCH FROM THE L ATE 1800S AND DELICATE IT IS DEFINED BY ITS INHERENTLY VARIED THE THREE BRIDGES IN TITANIUM WITH A BLACK PVD TREAT NATURE LIKE THE HERM S MAN HIMSELF THE HERM S MENT SPAN THE DIAL TO CREATE THE IMPRESSION THAT THE H08 WATCH IS FIRMLY EMBEDDED IN THE MEN S UNIVERSE MOVEMENT IS LEVITATING BET WEEN THE SAPPHIRE PANES OF THE HOUSE Ingenious indispensable fascinating anyone with an interest in mechanical watches has something to say about the tourbillon Without this complication time measurement would not have the same face Not only because of the mechanical ballet this spinning mechanism performs on the watch s dial but also for the giant steps in precision made possible by its invention due to Abraham Louis Breguet 1747 1823 the inventor of this regulating mechanism for pocket watches These days one needn t look far to find a tourbillon a complication that the vast majority of fine watch manufacturers have brought under their roof However this hasn t always been the case For a long time constructing this intricate mechanism patented in 1801 proved a challenge too great for most Breguet himself came up against numerous obstacles before he was able to demonstrate the value of his invention as Breguet the brand reminds us Through study and observation Breguet had perfected his understanding of the factors especially those affecting the escapement that might impair the precision of a timepiece Realising that he would not be able to solve single handedly all the problems associated with the expansion of metals and the stability of oils Breguet instead worked around these issues He compensated for the effects of the laws of physics that affect the inner workings of a watch and therefore its rate regularity Unable to alter the law of gravity he chose to tame its effects Who but Breguet could have proposed a project that required such a solid grasp of science as well as an optimistic streak A legacy beyond compare The watchmaker s determination and optimism prevailed The mechanism he invented encloses the movement s regulating organ balance and sprin and distribution organ escape wheel and lever inside a mobile cage which by rotating these parts through different positions averages out the variations in rate caused by the effects of gravity An ingenious concept that would prove far from easy to implement The idea for the tourbillon probably germinated in Breguet s mind while in Switzerland between 1793 and 1795 but it was only six years later that he was awarded a patent and another six years before sales slowly began Ultimately Breguet and his staff produced 40 working tourbillons between 1796 and 1829 plus nine that were never completed As the repository for this unparalleled innovation in watchmaking the House of Breguet continues its exploration of an invention that is as much art as science by renewing its interpretation of this fascinating and complex mechanism These remarkable executions include a fusee and chain tourbillon with a silicon balance spring with Breguet overcoil reference 7047 a grande complication with perpetual calendar and an equation of time indication on a sapphire disc that reveals the tourbillon reference 5887 and the double tourbillon mounted on the rotating movement plate of the Quai de l Horloge reference 5345 released late 2020 Equally noteworthy are the fabulously elegant extra thin versions with automatic winding reference 5367 or with automatic winding and skeletonized reference 5395 Imagine the complexity of housing a tourbillon in a movement a mere 3 millimetres high Consummate watchmaking indeed Christophe Roulet BREGUET TOURBILLON E X TR A PLAT 5377 FIRST PRESENTED IN 2013 BREGUET CLASSIQUE DOUBLE TOURBILLON 5345 QUAI DE L HORLOGE THIS MODEL WITH AUTOMATIC WINDING IS A BEAUT Y THE OFF CENTRE THE BREGUET TOURBILLON NO 1176 LEFT A GOLD POCKET CHRONOM TOURBILLON CAGE IN LIGHT WEIGHT TITANIUM ENCLOSES A BREGUET ETER IS AN EXCEPTIONAL TIMEPIECE WITH A FOUR MINUTE TOURBILLON BALANCE FIT TED WITH A SILICON BALANCE SPRING BEATING AT 28 800 AND A DOUBLE RUNNING SECONDS THE QUAI DE L HORLOGE RIGHT VIBR ATIONS HOUR A PATENTED HIGH ENERGY BARREL PROVIDES IS FIT TED WITH CALIBRE 588N ONE OF THE MOST COMPLEX BREGUET 80 HOURS OF POWER RESERVE BREGUET HAS POSITIONED THE PL ATI CALIBRES T WO INDEPENDENT TOURBILLONS E ACH COMPLETING A NUM ROTOR ON THE PERIPHERY OF THE MOVEMENT THUS PRESERVING FULL ROTATION IN ONE MINUTE ARE CONNECTED BY A CENTRAL DIFFER THE SLIM PROFILE OF THE MOVEMENT 3M M AND THE CASE 7M M ENTIAL WHICH ROTATES THE ENTIRE MOVEMENT ONCE EVERY 12 HOURS

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 33 WATCH YOUR TIME USA VINTAGE o laurie kahle Living legends Today s most coveted tool watches trace their roots to the mid century postwar era AUDEMARS PIGUET ROYAL OAK SELF WINDING CHRONOGR APH THE MODEL IS OFFERED IN A NEW COLORWAY PAIRING AN 18 CAR AT YELLOW GOLD CASE WITH A GREEN DIAL THE DIAL IS ADORNED WITH A GR ANDE TAPISSERIE PAT TERN COMPLEMENTED WITH THREE SNAILED COUNTERS THE AUDEMARS PIGUE T NAME ON THE DIAL IS FORMED OF 24 CAR AT GOLD AND RE ALIZED USING GALVANIC GROW TH THE MODEL IS FIT TED WITH A SOLID CASEBACK HOUSED There are stars and then there are legends What makes a legend stand apart is the ability not only to transcend peers but to remain relevant long enough to become an enduring symbol an icon in the true sense of the overused word When it comes to watches a league of 20th century steel sport watches have attained legend status through continual evolution as they adopt the latest innovations to stay au courant As a result they are even more popular today than when they debuted decades ago An icon is something that defines a category and has remained relatively unchanged over the years of production explains James Lamdin who founded Analog Shift a vintage watch specialty site that was recently acquired by The Watches of Switzerland Group where he now oversees vintage and pre owned watches Whether it s an automobile like a Porsche 911 or a Jeep that has maintained a classic silhouette and design features for decades and decades or a wristwatch that has done the same thing they are part of the zeitgeist of what that object represents to a consumer IN A 41MM CASE THIS VERSION OF THE ROYAL OAK IS POWERED BY THE SELF WINDING MANUFACTURE CALIBRE 2385 WHICH INCLUDES AN 18 CAR AT GOLD OSCILL ATING WEIGHT AS WELL AS ITS CHRONOGR APH THE MOVEMENT INDICATES THE HOURS MINUTES SMALL SECONDS AND DATE Ruediger Rudy Albers president of New York s Wempe USA also likens ever popular tool watches like Rolex s Submariner with the ber classic Porsche 911 Over the years both have gotten The minute you t hink t hat t he pas t was b e t te r your pr e s ent is s e cond hand and you b e come vintage Karl Lagerfeld 19 3 3 2 019 sleeker with improved engineering he explains The car became more fuel efficient and the watch models have greatly improved power reserve up to 70 hours They are both desirable reliable style icons and you can t find either of them in a showroom Societal shifts Born in the shadow of World War II a new generation of rugged purpose built steel wristwatches emerged capitalizing on technological advancements developed during the war There was a fascination in society with exploiting the technologies developed in World War II to explore the world says Paul Boutros who oversees watches in the Americas for Phillips auction house in New York Naturally explorers needed reliable tools in their kits A vintage tool watch is a 30 plus year old watch almost always made of steel which served or serves a very specific practical purpose says Adam Victor senior consultant for Christie s Watches noting that the 1950s was a golden era for such watches It s a watch that s waterproof and was used by divers or a watch with a chronograph function or perhaps a GMT function used by drivers or pilots or an a magnetic watch used by scientists and or members of the military During that period major societal shifts were also taking place with a burgeoning prosperous middle class that was enjoying an increasing amount of leisure time once the exclusive privilege of the proverbial one percent The fascination with diving started with extra time people had to support leisure activities says Boutros As diving took off as a popular recreational pursuit Swiss watch companies were driven to supply enthusiasts with robust reliable timekeepers built for the rigors of exploring the ocean deep Boutros points out that the rotating bezel which allowed divers to keep track of time underwater and therefore the amount of oxygen in their tanks was pivotal It allowed people to measure time inexpensively versus a chronograph he explains Rolex s first tool watch was 1953 s Turn O Graph equipped with a rotating bezel that was quickly adopted by the famed Submariner which launched the same year and the GMT Master introduced in 1954 Meanwhile the Explorer tied its origin story to Sir Edmund Hillary and Tenzing Norgay s ascent of Mount Everest in 1953 BVLGARI ALUMINIUM CHRONOGR APH PULLED FROM BVLGARI S ARCHIVES THIS UNUSUAL WATCH WENT AGAINST LUXURY CONVENTION WHEN IT DEBUTED IN 1998 IN BOLD BL ACK AND WHITE THIS CHRONOGR APH PL AYS ON THE ITALIAN FIRM S DESIGN TROPES BUT ITS ALUMINIUM AND RUBBER CONSTRUCTION MARKS A COMPLE TE DEPARTURE FROM THE PRECIOUS MATERIALS WE ASSOCIATE WITH THE BR AND THE RESULT IS UT TERLY CONVINCING AND LE AVES NOTHING TO BE DESIRED IN TERMS OF QUALIT Y BVLGARI HAS ADAP TED THE LUG SIZE FOR UNISE X WE AR AND REPL ACED THE QUARTZ MOVEMENT OF THE ORIGINAL WITH AN AUTOMATIC CALIBRE THE CHERRY ON THE CAKE AN AFFORDABLE PRICE POINT THAT TAKES THE BR AND INTO A NEW SEGMENT

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES That pioneering expedition was outfitted with Oyster Perpetual watches and the brand rolled out the Oyster Perpetual Explorer later that year Even before Submariner Blancpain s Fifty Fathoms launched in 1953 defining the dive watch for the ages That archetypal model was developed in collaboration with professional military divers and initially sold in dive shops as the ultimate diving tool equipped with a rotating bezel and a clear luminous dial for legibility underwater The traditional gold wristwatch had new competition and the design and the creativity of these new steel watches were extraordinary Christie s Victor says In the 1950s alone Rolex launched the Submariner the Daytona the GMT the Milgauss the Explorer and the Turn O Graph all new watches in steel all with variations on a VINTAGE WATCH YOUR TIME USA 36 rotating bezel except the Daytona and all with a combination of details that collectors find irresistible today All of these watches are still made today though the first iterations of each are true icons considered grails among collectors and can bring important prices in the market today Built tough and easy to wear Rolex wasn t the only brand to break tool watch ground in the 1950s with their range of models now dubbed Professional Breitling kept its eye on the skies with the Navitimer pilot watch in 1952 and IWC solved issues with magnetism in 1954 by placing the movement of its Ingenieur in a tiny Faraday cage a soft metal inner case to protect it from magnetic forces In 1957 Breitling dove in with Superocean and Omega launched a I tool trifecta that endures today Seamaster 300 Railmaster and Speedmaster ushering in the legendary chronographs of the 1960s Heuer Carrera Rolex Daytona and Zenith El Primero Boutros points out that rarity and condition are key factors driving up the values of early tool models from the mid late 50s which lived rough and tumble lives compared to their precious dress watch brethren These are highly coveted because they are rare to find in exceptional condition so they re trophies when they are well preserved and all original and they have great stories to tell Boutros says If you have an original from the 50s and put it side by side with a modern version you can see a clear resemblance And when you have a collection you can II IIII III V VI I TAG HEUER MONACO GREEN DIAL THIS SPECIAL EDITION ROLLS III MONTBLANC PY THAGORE SMALL SECOND MINERVA MONTBLANC S V HERM S ARCEAU SQUELETTE THE ARCEAU IS DISTINGUISHED BY ASYM OUT A DIAL IN EMER ALD GREEN A CONTEMPOR ARY COLOUR AND ONE MOVEMENT MAKING DIVISION DESIGNED CALIBRE 48 IN THE 1940S METRICAL STIRRUP SHAPED LUGS AND A SLOPING DIAL FONT THIS NEW OF THE MOST IN DEMAND AMONG COLLECTORS THIS IS THE FIRST IT E ARNED THE NICKNAME THE PY THAGOR AS BECAUSE ITS BRIDGES ITERATION ADDS A DIFFERENT DIMENSION TO A CLASSIC AMONG HERM S GREEN DIAL FOR THE TAG HEUER MONACO A CHARISMATIC CHRON ARE POSITIONED USING PROPORTIONS DEFINED BY PY THAGOR AS S WATCHES THANKS TO A SMOKED SAPPHIRE DIAL WHOSE TR ANSPARENT OGR APH STILL WITH ITS DISTINCTIVE SQUARE CASE GOLDEN R ATIO CENTRE REVEALS THE MOVEMENT BELOW II PANER AI LUMINOR MARINA 44MM GUILLAUME N RY EDITION THE IIII JAEGER LECOULTRE REVERSO TRIBUTE SMALL SECONDS GREEN VI AUDEMARS PIGUET ROYAL OAK OFFSHORE SELF WINDING CHRON CASE OF THIS LUMINOR MARINA NAMED AF TER FREEDIVING WORLD THIS REVERSO TRIBUTE SMALL SECONDS IN DEEP GREEN CASTS BACK OGR APH 42 MM AUDEMARS PIGUET PRESENTS T WO NEW VARIATIONS CHAMPION GUILL AUME N RY IS 3D PRINTED IN SANDBL ASTED TITA TO THE COLOURFUL DIALS OF THE ORIGINAL REVERSO WATCHES THE ON THIS MODEL POWERED BY CALIBRE 4404 THE L ATEST INTEGR ATED NIUM THE INTENSE BL ACK OF THE RUBBERIZED COATING APPLIED LACQUERED SUNR AY DIAL AND COORDINATING LEATHER STR AP ARE THE FLYBAC K CHRONOGR APH M OVEM ENT FROM THE BR AND CASED TO THE BE ZEL CROWN AND CROWN GUARD LENDS DEP TH THE DIAL COLOUR OF THE FIR TREES THAT GROW AROUND THE JAEGER LECOUL IN ULTR A RESISTANT TITANIUM OR STAINLESS STEEL WITH A MEGA ALSO BL ACK SHADES LIGHT TO DARK TRE MANUFACTURE IN THE HE ART OF SWITZERL AND S VALL E DE JOUX TAPISSERIE DIAL IN BLUE OR KHAKI SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 37 WATCH YOUR TIME USA FOCUS Sporty elegance The Carrera needs no introduction a legendary race a legendary watch a legendary car The Carrera Panamericana was the first of its name to appeal to motorsports enthusiasts Created in Mexico in the 1950s this race spanning more than 3 000 kilometers 1 864 miles immediately attracted the most prestigious manufacturers of the time but its reputation turned out to be inversely proportional to its longevity After five editions of the race the Pan Am was considered much too dangerous But it was never forgotten When Jack Heuer now Honorary Chairman of TAG Heuer set out to find a name for his brand new chronograph presented in 1963 he heard about Carrera In his autobiography The Times of My Life he recalls how I loved not only its sexy sound but also its multiple meanings which include road race course and career All very much Heuer territory So as soon as I got back to Switzerland I rushed to register the name under Heuer Carrera But Heuer wasn t the only one with an ear for a good idea Around ten years later in 1972 Porsche presented a new version of its 911 in the form of a Carrera RS ticking all the boxes to become the ultimate sports car Was it a sort of premonition No matter TAG Heuer and Porsche entered into a unique strategic partnership in February of this year TAG HEUER CARRER A GMT DATE 41 MM THE TAG HEUER CARRER A TAG HEUER CARRER A DATE 29 MM THE TAG HEUER CARRER A DATE GMT IS EQUIPPED WITH THE CALIBER 7 AUTOMATIC MOVEMENT THE 29 MM CALIBRE 9 AUTOMATIC HAS A NEW CASE WITH REFINED LUGS GMT VERSION HAS THE NEW H SHAPED BR ACELET THE DIAL OFFERS AND A NEW H SHAPED BR ACELET FOR BET TER READABILIT Y THE DIAL BOLDER HOUR AND MINUTE HANDS AND A REFINED GMT HAND TIP THE INTEGR ATES BOLDER HANDS INSPIRED BY THE CARRER A S ORIGINS ELEGANT AND SPORT Y DESIGN IS HIGHLIGHTED BY A NEW REFINED THE 29MM SIZE LINE ALSO INTEGR ATES A DATE AT 6 O CLOCK NEW FL ANGE IN BICOLOUR SILVER AND BLUE TO INDICATE DAY AND NIGHT REFINED VERSION WITH DIAMOND INDE XES Jack Heuer had a very clear idea about what he wanted to do with the Carrera He intended to go against existing chronographs which were complex and rather difficult to read Legend has it that TAG Heuer s obsession with readability started in 1958 when Jack Heuer dropped from first to third in a Swiss rally he was competing in because he was unable to read the dashboard timer correctly After that Jack decided to focus on and improve this specific pain point and he embraced his love of modern design to create an incredibly legible watch explains Nicholas Biebuyck Heritage Director at TAG Heuer This is the reason why the Carrera launched in 1963 looks already radically different from any other watches the company had produced before As a result this new Carrera was a functional and ergonomic readable and refined instrument watch inspired by the clear line and precepts of the Bauhaus And that s exactly what you ll find on the new TAG Heuer Three Hands which is to be unveiled this fall TAG Heuer presents a new interpretation of its Carrera Three Hands range with four new styles that take pride of place in the sport luxe category A unique creation Launched in the early 2000s the three hand version of the Carrera truly embodies the Brand s sporting attitude while exuding a discreet elegance that makes this timepiece perfect for any occasion With the new interpretations this year TAG Heuer is delighted to be positioned in the stylish sport segment prized by enthusiasts for over a year To mark the occasion TAG Heuer presents its Carrera Three Hands in 13 steel designs with black blue and silver dials recalling the stylistic codes of the Carrera Heuer 02 chronograph that was unveiled in 2020 The Carrera Date 39 mm and the Day Date 41 mm fitted with the automatic Caliber 5 are therefore presented in a new redesigned case with more streamlined lugs and the new integrated H shaped steel bracelet The dial readability is always a central asset especially with the bolder hands and refined index integration The Carrera Date 39 mm is fitted with a date at 6 o clock and for the Day Date 41 mm a thinner date frame has been designed explains the Brand In addition the range is enhanced with a Carrera GMT Date 41 mm and a ladies version measuring 29 mm These two models the first fitted with the automatic Caliber 7 and the second with the automatic Caliber 9 are mounted on the same integrated steel bracelet Note that the 29 mm version with a blue or mother of pearl dial is adorned with indices set with diamonds depending on the styles Christophe Roulet

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES show the evolution of the model it s great storytelling that people are proud of Furthermore with today s more casual lifestyles people are drawn to the ruggedness of these adventure built vintage watches that were brawny in their day and therefore aligned with contemporary preferences for larger watches People want vintage watches they can wear and enjoy and don t have to keep in a safety deposit box Boutros explains These watches were built tough and they re easy to wear If you have a vintage Rolex Explorer and you hit it on desk or a door knob it s going to get a scratch and it s supposed to have a scratch It s not like if you hit a vintage Patek Philippe perpetual calendar against a door knob and significant damage occurs that has to be restored very carefully at significant cost VINTAGE WATCH YOUR TIME USA 38 The same unprecedented demand and skyrocketing values can be seen for the latest iterations of historic models which allow people to buy into the legend while experiencing the benefits of cutting edge watchmaking technology Unfortunately though acquiring a new Submariner or GMT is not simply a matter of going to a dealer plunking down MSRP and walking out the door with one With the scarcity of supply that access has become a privilege awarded to a dealers most prized clients as a reward for their loyalty and patronage Otherwise you are left to scour the pre owned market where sometimesobscene speculation rules the day These modern icons aren t easy to acquire without a willingness to pay multiples of retail says Victor Though even at a premium these watches still represent good value compared to the vintage examples A domination to come With demand far outstripping supply dealers such as Wempe s Albers have to educate their clients about long wait times and possibly even suggest alternative more accessible sport models if the buyer simply isn t willing to wait Albers lists Tudor Breitling and Panerai as brands that have benefitted when a customer lacks patience Rolex is producing more watches than they ever did and they are shipping more than in previous years Albers says But the amount of clients interested in getting one of those on their wrists has tripled if not quadrupled and that s what makes it very challenging to fulfill all these orders In my 34 years at Wempe I have never seen anything like it These watches clearly have experienced yet another renaissance II I IIII III V VI I GRAND SEIKO HERITAGE COLLECTION FOR THE 140TH ANNIVERSARY III BLANCPAIN FIFTY FATHOMS BATHYSCAPHE DAY DATE DESERT EDITION V HUBLOT BIG BANG INTEGR AL CER AMIC FOLLOWING ON FROM ITS OF SEIKO THIS REMARK ABLE GR AND SEIKO CAPTURES THE SPIRIT AND THIS MODEL IS CUE FROM A 1970S BLANCPAIN DIVE WATCH GRADUATED BL ACK CER AMIC HUBLOT HAS L AUNCHED ITS BIG BANG INTEGR AL VISION OF THE COMPANY S FOUNDER THE DIAL DESIGN REPRESENTS FROM DARK TO LIGHT THE SANDY BEIGE COLOR OF THE SUNBURST IN THREE NEW CER AMIC COLORS WHITE NAV Y BLUE AND GREY ALL THE RINGS THAT DEVELOP AS A TREE GROWS THE DELICATE ORGANIC PATTERNED DIAL IS A REFERENCE TO DEATH VALLEY IT WAS THERE IN 1962 WITH BUILT IN SCR ATCH RESISTANCE DUR ABILIT Y AND HYPOALLER LINES APPE AR TO STRE TCH BACK TO THE VERY ROOTS OF SEIKO THAT ERNEST BROOKS II A PIONEER OF UNDERWATER PHOTOGR APHY GENIC PROPERTIES II BREGUET MARINE CHRONOGR APH 5527 ON OCTOBER 27TH 1815 MADE A SPECTACULAR DIVE INTO A CHASM KNOWN AS DEVILS HOLE VI LOUIS VUIT TON TAMBOUR STREET DIVER THE TAMBOUR IS LOUIS KING LOUIS XVIII APPOINTED ABR AHAM LOUIS BREGUET AS HOROLO IIII LONGINES SPIRIT LONGINES IMAGINED ITS SPIRIT COLLECTION IN V U I T TO N S PA S S P O R T I N TO T H E S P O R T S WATC H S EG M E N T O R GIST TO FR ANCE S ROYAL NAV Y THE MARINE COLLECTION CARRIES THE SAME VEIN AS THE PRECISION INSTRUMENTS THAT ACCOMPANIED R ATHER SPORT LUXE GIVEN ITS M ISSION TO SWITCH SE AM LESSLY ON THIS LEGACY AF TER A COMPLETE MAKEOVER L AST YEAR BREGUET THE PIONEERS WHO SE T OUT TO CONQUER THE SK Y THE SE A AND FROM STREE T WE AR TO AN INSTRUMENT AT E ASE AT DEP THS DOWN CONTINUES TO DE VELOP THIS LINE AND INTRODUCES THE DESIGN L AND THE WATCHES IN THE COLLECTION BENEFIT FROM ADVANCED TO 100 ME TRES THE DIAL FE ATURES SMALL SECONDS AT 6 O CLOCK CODES OF THE NEW GENER ATION MARINE WATCH EQUALLY INNOVA TECHNOLOGY FOR MOVEMENTS WHOSE E XTREME PRECISION HAS CHUNK Y HANDS AND MARKERS COVERED WITH SUPER LUM INOVA TIVE IS THE USE OF TITANIUM FOR THIS COLLECTION E ARNED E ACH OF THEM CHRONOME TER CERTIFICATION PLUS A DIVING SCALE ON THE ROTATING FL ANGE 39 WATCH YOUR TIME USA FOCUS SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES Shipshape and seaworthy For its 175th anniversary Ulysse Nardin presents seven new iterations of its Marine Torpilleur as a tribute to the marine chronometers of its founder Marine chronometers were to eighteenth century navigators what GPS is to modern day explorers a means of positioning oneself that could make the difference between life and death Prior to their invention crews set sail with no means of calculating longitude at sea Mariners could plot their position by dead reckoning based on observation of the sun and stars but without a reliable instrument to precisely measure the time taken to sail between two points ships were in constant danger of drifting off course and becoming shipwrecked on the rocks that appeared in their path It wouldn t be before the end of the century that watchmakers on both sides of the Channel succeeded in making the robust and accurate marine chronometers that became a vital piece of equipment on the high seas Ulysse Nardin who set up his watchmaking business in 1846 in Le Locle Switzerland was heir to these early makers and no less of a pioneer He and his son Paul David Nardin forged a reputation as master makers of marine chronometers for naval forces the world over winning competitions for precision timekeeping and receiving commissions for their navigational instruments Ulysse Nardin went on to supply more than fifty navies geodesic institutes and astronomical observatories with his inventions Ulysse Nardin pocket chronometers were among the most coveted prized by naval officers and merchant A legacy continued The eponymous brand could not ignore such an extraordinary nautical legacy and in 1996 introduced its Marine collection More recently in 2017 Ulysse Nardin revisited the genre with a new generation of chronometers the Marine Torpilleur Named after torpedo boats torpilleurs that use their speed and agility to outmanoeuvre larger vessels this new execution is slimmer and lighter than its predecessors Seven versions are joining the collection this year These precision instruments are distinguished by a fluted bezel the classic elegance and precision of a railroad minute scale and Roman numerals a silicon balance spring for resistance to magnetic fields and an escape wheel and lever in DIAMonSIL a synthetic nanocrystal diamond grown around a silicon core On the Marine Torpilleur Grand Feu Enamel 42mm the small seconds indication incorporates a date display There is also an indicator for the 60 hour power reserve The Grand Feu enamel dial is handcrafted at Donz Cadran a specialist in enamel dial manufacturing that became a division of Ulysse Nardin in 2011 It comes as two limited editions with a blue Grand Feu enamel or varnished panda dial The Annual Chronograph 44mm is also presented as two limited editions with a blue or white varnished dial Fitted with the UN 153 movement it features a chronograph function with minute totalizer and small seconds combined with a pointer type month display The date for the annual calendar is at 6 o clock There are more white and blue dials for the Marine Torpilleur Moon Phases 42mm Last and most certainly not least is the Marine Torpilleur Tourbillon Grand Feu 42mm a limited edition of 175 pieces Cased in pink gold surrounding a Grand Feu black enamel dial it benefits from Ulysse Nardin s patented constant force tourbillon escapement a winner at the 2015 Grand Prix d Horlogerie de Gen ve This new Marine Torpilleur range is a worthy and handsome successor to the marine chronometers that set the brand on its path to excellence 175 years ago Christophe Roulet ULYSSE NARDIN MARINE TORPILLEUR MOON PHASE 42 MM THE STARS ULYSSE NARDIN MARINE TORPILLEUR TOURBILLON GRAND FEU 42 MM AND PL ANE TS HAVE NE VER CE ASED TO AROUSE THE CURIOSIT Y OF AT ULYSSE NARDIN TOURBILLON CHRONOMETERS BUILD ON EXPERTISE SCIENTIFIC MINDS FOR MARINERS THE SUN AND MOON WERE TOOLS THAT GOES BACK TO THE L ATE NINETEENTH CENTURY THE TOURBIL FOR NAVIGATION SINCE THE END OF THE NINE TEENTH CENTURY LON WAS INSTRUMENTAL IN ADVANCEMENTS MADE IN TIMEKEEPING ULYSSE NARDIN HAS BEEN MAKING MOON PHASE WATCHES A COM PRECISION ITS MAIN FUNCTION BEING TO COMPENSATE FOR ERRORS PLICATION AT THE HE ART OF ASTRONOMICAL INDICATIONS IN R ATE DUE TO THE EFFECTS OF E ARTH S GR AVIT Y ON A MOVEMENT captains the world over That such an instrument sold for one third the cost of a seaworthy vessel is an indication of how highly regarded they were what today we would call their perceived value

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All you need to know about watches since the year 2000 VINTAGE WATCH YOUR TIME USA 40 And why wouldn t they given that they merge the best of both worlds vintage and modern They ve smartly evolved to stay relevant while also incorporating movement improvements Boutros explains noting advancements in not only movements but in bracelets and even materials such as durable ceramic replacing aluminum on the bezels They are state of the art but have roots going back seven decades it s the reason why they are still sought after today While demand for tool watches shows no signs of ebbing any time soon the day may soon come when they aren t completely dominating the entire watch conversation Discover the 2020 2030 collection on the watch book com I The art of time Always one tick ahead Hublot proved early on that it loves art by welcoming street artists tattoo artists and visual artists into its family alongside stars from the world of music including DJ Snake who now gets his Big Bang II III 2021 edition Tool watches will always be desirable because they represent something that pushes this object away from the range of purely being a luxury symbol or luxury icon into something a little more romantic says Lamdin who is starting to see an uptick in vintage and pre owned dress watches Dressy watches particularly smaller thinner precious metal watches from brands like Cartier Vacheron and Patek Philippe are beginning to surge in popularity because people are realizing after years of obsessing over tool watches in steel that it s not the only way to tell time A watch doesn t have to be a functionforward thing to be a wonderful object IIII SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 41 WATCH YOUR TIME USA FOCUS Sometimes all it takes to deliver a message are a few well chosen words For example when you re told that Hublot Loves Art it means exactly that Nor is this a mere dalliance As Hublot reminds us the Art of Fusion is at the heart of all we do and so applies to our products R D as well as collaborations which helps explain the brand s deep and diverse portfolio of partnerships Artists have been at the forefront of these partnerships for close to a decade Hublot was quick to understand how collaborations with the art world could bring the brand closer to its core audience of younger watch buyers with their finger on the pulse of trends and intelligent enough to know the form these partnerships should take Rather than established institutions or major museums Hublot prefers to give a face to its collaborations and preferably that of a strong personality and talent in a contemporary discipline Watchmaking has everything to gain from an entente cordiale with the art world We often hear about the m tiers d art the crafts whose decorative outcomes impart warmth to the cold and clinical measurement of time Without this aesthetic dimension without creativity watchmaking would most certainly have remained an industry like any other Which it isn t While the meticulous work of craftsmen and women is still admired a new dimension has emerged in which the watch itself becomes an artwork a status more easily acquired when the timepiece in question results from a collaboration with a recognized artist Hublot takes us on a tour of street art with Tristan Eaton and Shepard Fairey tattoo art with Maxime Plescia B chi aka Sang Bleu sculpture with Takashi Murakami and Richard Orlinski storytelling art with Marc Ferrero cynical realism with Yue Minjun and kinetic art with the late Carlos Cruz Diez all perfect fits for the brand Hey music lover Alongside the visual arts music is another art form that is celebrated at Hublot The Chinese pianist Lang Lang is part of the Hublot family as is in an altogether different register DJ Snake an ambassador for the brand since 2018 An established figure on the EDM scene DJ Snake became a household name after the decade defining Turn Down For What released in 2013 And it snowballed from there with more hits such as Lean On and Loco Contigo collaborations with Lady Gaga Selena Gomez Diplo and Kanye West as well as awards from MTV NRJ Billboard Fun Radio plus two Grammy nominations When Hublot hosted a party to mark the end of the 2018 FIFA World Cup in Russia DJ Snake was behind the decks Three years later Hublot is presenting the first watch to come out of this partnership the Big Bang DJ Snake The spectacular iridescent colours of the bezel and the six components of the 45mm titanium case are obtained using a process known as the Newton effect a technique similar to a black PVD treatment where each piece has to be held in a certain position to achieve the required colour Depending on the angle from which they are viewed and the direction the light is coming from the colours are never the same This already complex procedure has to be carried out with extreme precision to produce the same colour gradient on each of the 100 watches in this limited edition The bezel cut outs were chosen by DJ Snake who signs this watch with a world map in the case colours in the top part of the sapphire dial Visible beneath the dial is the Unico HUB 1242 flyback chronograph movement that stores 72 hours of power reserve Eric Dumatin I ROLEX OYSTER PERPETUAL EXPLORER II ROLEX REACHES III CHOPARD L U C QF JUBILEE THIS ANNIVERSARY WATCH NEW SUMMITS OF PERFORMANCE WITH THIS EXECUTION OF RELEASED FOR THE 25TH ANNIVERSARY OF CHOPARD S MOVE THE OYSTER PERPETUAL EXPLORER II THIS ROBUST MODEL MENT MANUFACTURING FACILITY IN FLEURIER ENCAPSULATES HAS BEEN GIVEN A FRESH NEW LOOK THANKS TO THE REDE THE BRAND S FUNDAMENTAL VALUES OF CERTIFIED QUALITY SIGNED 42MM STEEL CASE AND BR ACELET TECHNICAL PERFORMANCE AND AESTHETIC REFINEMENT II SANTOS DE CARTIER CHRONOGR APH MADE TO ME A IIII TUDOR BLACK BAY FIF T Y EIGHT 18K TUDOR IS INTRO DJ SNAKE MILLIONS OF PEOPLE AROUND THE WORLD STRE AM THE HUBLOT BIG BANG DJ SNAKE THIS IRIDESCENT WATCH CHANGES BLACK SMOKED ZONES VISIBLE THROUGH THIS SEMI TR ANSPARENCY S U R E R EC O R D S T H E N E W C A R T I E R C H R O N O G R A P H DUCING A BOLD NE W VERSION OF ITS POPUL AR MODEL MUSIC OF DJ SNAKE WHO HAS TE AMED UP WITH HUBLOT FOR THE COLOUR WHEN VIEWED FROM DIFFERENT ANGLES OR IN DIFFERENT IS THE UNICO FLYBACK CHRONOGR APH MOVEMENT WHICH DELIV TAKES ITS HER ITAGE INTO THE 21ST CENTURY ALWAYS THE BL ACK BAY FIF T Y EIGHT IN 18 CT YELLOW GOLD WITH E XCLUSIVE BIG BANG DJ SNAKE THE FRENCH DJ AND RECORD PRO LIGHTS SURFACES WERE HARDENED PRIOR TO THIS IRIDESCENT TREAT ERS 72 HOURS OF POWER RESERVE THE BIG BANG DJ SNAKE COMES AT TENTIVE TO ELEG ANCE AND ERGONO M I C S CAR TI ER AN OPEN CASE BACK THIS IS A FIRST FOR BOTH IN A TUDOR DUCER HAS DECL ARED HIMSELF THRILLED BY THIS OPPORTUNIT Y TO MENT FOR A LONG LASTING FINISH THE WORLD MAP IN THE TOP PART WITH TWO RUBBER STR APS THAT ARE EASILY SWAPPED IN AND OUT GAVE IT A SINGLE START STOP PUSH BUT TON VISIBLE AT DIVERS WATCH THE NAME BL ACK BAY FIF T Y EIGHT 18K IS COMBINE INSPIR ATION WITH THE EXPERTISE OF THE SWISS BR AND S OF THE SAPPHIRE DIAL CARRIES THE SIGNATURE OF DJ SNAKE WHO HAS THANKS TO THE PATENTED ONE CLICK SYSTEM THE GREY BLACK AND 9 O CLOCK WITH THE RESE T FUNCTION BEING DIRECTLY A REFERENCE TO THE PRECIOUS METAL OF ITS CASE BUT INCREDIBLE WATCHMAKERS AND TECHNICIANS TR AVELLED THE WORLD FOR CONCERTS AND TO RECORD HIS INTER VIOLET OF ONE ECHO THE MULTIPLE COLOURS REFLECTED BY THE INTEGR ATED INTO THE CROWN THE PIECE IS FIT TED WITH ALSO TO 1958 THE YEAR IN WHICH THE FIRST TUDOR DIVERS NATIONAL HITS THE LOWER SECTION HAS BEEN TREATED TO OBTAIN WATCH S CASE THE SECOND HAS A RIDGED CONSTRUCTION IN BLACK TH E 1904 C H M C CA R T I ER M A N U FACT U R E M OV EM EN T WATCH WATERPROOF TO 200 METRES WAS INTRODUCED

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES FOCUS WATCH YOUR TIME USA 42 SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 43 WATCH YOUR TIME USA FOCUS Let there be light Time is one of life s most valuable commodities made all the more precious by the combined expertise of the watchmakers gemmologists and gem setters at Rolex This year the brand presents new gem set versions of the Day Date 36 and the Lady Datejust o marie de pimodan When watchmaking the endless pursuit of precision meets the eternal beauty of diamonds time takes on a precious guise illustrated by the latest gem set creations from Rolex Immediately recognisable by the elegant silhouette of their Oyster case the Day Date 36 and the LadyDatejust are mechanical jewels that keep track of time through the prism of precious stones Diamond delights Rolex s gemmologists and gem setters bring their expertise to the watchmaker s craft working side by side to create extraordinary watches that dazzle as much for their precision mechanisms as for their sophisticated beauty Rolex operates a dedicated facility in Ch ne Bourg a short drive from Geneva city centre Home to the dial manufacturing gemmology and gem setting divisions this is where the precious gems that formed billions of years ago in the depths of Earth reveal their full splendour Before anything else the stones must be sourced Rolex demands flawless quality whether for coloured gems rubies emeralds and sapphires or diamonds For the latter the all important reference is the 4Cs for Cut Colour Clarity and Carat Together they determine the quality of a stone and its value A rough diamond is formed under conditions of intense heat and pressure revealing its true beauty only when cut to ideal proportions For a diamond to display brilliance by reflecting light outwards and fire by scattering light into a rainbow of colours it must be cut to exact proportions and its facets precisely angled Clarity is determined by the absence of impurities For Rolex s gemmologists a diamond is declared flawless when it contains no inclusions visible under 10x magnification Colour is another marker of quality The Gemmological Institute of America grades diamond colour on a scale from D to Z Rolex uses certified master stones to select only colourless diamonds graded D to G Tests are conducted using state of the art equipment including tools that have been specifically developed by the brand to guarantee that the precious stones Rolex selects for its watches are perfectly uniform and of the highest quality Patience and precision The diamonds that meet Rolex s standards are entrusted to the gem setter who has the delicate task of setting them on the watch This demands an expertise passed between generations and acquired through years of training and experience as well as an instinctive sense of detail and reams of patience Every gesture must be executed with the utmost precision a balancing act of calm and confidence in which eye hand and tool work in harmony Boxes of precious stones line up on the workbench patiently waiting to embellish the dials cases bezels and bracelets of Rolex watches Beside them an array of beaders burnishers gravers and tweezers that will be used to set each individual stone according to a layout which the designers and gem setters will have previously prepared Having selected the appropriate tool the gemsetter must then determine the correct angle and apply just the right amount of pressure to gently lift fragments of gold position the gem then secure it in place not just once but dozens of times to achieve a perfectly even surface where each stone aligns with its neighbour sitting at the exact same height and angle This is a feat in itself compounded by the infinitely tiny variations in the size of the stones At Rolex tolerances never exceed two hundredths of a millimetre a quarter the width of a human hair This precision mirrors that of the in house movement that beats inside the embellished case Once every stone is in place the gold is polished to a sheen This step is repeated as many as three thousand times for certain diamondpaved dials giving each piece a brilliance beyond compare The result can be admired in the gem set watches that Rolex is introducing this year Sheer brilliance Proposed in 18k yellow gold 18k white gold or 18k Everose gold the Oyster Perpetual Day Date 36 sparkles with 254 brilliant cut diamonds on the lugs lug caps and sides of the 36mm case and a further 52 brilliant cut diamonds on the bezel On the dial 450 diamonds make a dazzling backdrop for hour markers and numerals in shades of coral turquoise or burgundy that match the colour of the strap Another showcase for Rolex s expertise in precious stones the Oyster Perpetual Lady Datejust also comes dressed in diamonds Its case is a symbol of elegance with 158 brilliant cut diamonds set on the sides and lugs while the dial is a precious carpet of 291 brilliant cut diamonds Crowned with a bezel paved with 44 brilliantcut diamonds the 26mm case is sculpted from 18k yellow gold and worn on a President bracelet laden with 596 diamonds Thanks to skills and expertise developed in house at Rolex time takes flight on jeweled wings ROLEX OYSTER PERPETUAL DATE DATE 36 ROLEX PRESENTS THREE ROLEX OYSTER PERPETUAL LADY DATEJUST ROLEX PRESENTS ITS OYS GEM SET COLOURFUL VERSIONS OF THE OYSTER PERPETUAL DAY DATE TER PERPETUAL LADY DATEJUST IN 18K YELLOW GOLD SET WITH DIA 36 MADE FROM 18K YELLOW GOLD 18K WHITE GOLD OR 18K EVEROSE MONDS 158 BRILLIANT CUT DIAMONDS ON THE LUGS LUG CAPS AND THEY COME SWATHED IN DIAMONDS AND ARE FITTED WITH A POLISHED CASE SIDES 44 BRILLIANT CUT DIAMONDS ON THE BEZEL AND 596 BRIL LEATHER STR AP THE OYSTER CASE IS ENTIRELY SET WITH 254 BRIL LIANT CUT DIAMONDS ON THE PRESIDENT BR ACELET THE DIAL WITH LIANT CUT DIAMONDS ON THE LUGS LUG CAPS AND CASE SIDES THE ITS CARPET OF 291 DIAMONDS FEATURES ELEGANT ROMAN NUMER ALS BEZEL IS ALSO ADORNED WITH 52 BRILLIANT CUT DIAMONDS THE DIAL IN 18K YELLOW GOLD WITH A BLACK FINISH PAVED WITH 450 DIAMONDS FEATURES HOUR MARKERS AND ROMAN NUMER ALS VI AND IX IN ENAMEL

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 45 WATCH YOUR TIME USA JEWELRY o marie de pimodan Jeweled journeys An iconic bag transformed into a bracelet a young boy s determination echoed in a necklace fit for a queen galaxies metamorphosed into fabulous jewels these Fine Jewelry collections prove the power of imagination BVLGARI MAGNIFICA HIGH JEWELRY BVLGARI UNVEILED ITS MAGNIFICA HIGH JEWELRY COLLECTION THIS YE AR IN MIL AN THAT INTEGR ATES SE VER AL OF THE ITALIAN HOUSE S SIGNATURE MOTIFS INCLUDING ITS ICONIC SERPENTI THIS NECKL ACE REINTERPRE TS THE SNAKE IN A DIFFERENT WAY IT FE ATURES AN ALL DIAMOND SNAKE THAT COILS AROUND THE WE ARER S NECK ITS DIAMOND SCALES FORM A GEOME TRIC PAT TERN AND E XCLUSIVELY USE ROUND DIAMONDS THE SNAKE S HE AD IS TOPPED WITH A STAR SHAPED MOTIF CR AF TED FROM MARQUISECUT DIAMONDS THE ONLY COLOR IN THIS NECKL ACE COMES FROM THE PE AR SHAPED EMER ALDS THAT FORM THE SERPENT S EYES THERE ARE ALSO NINE L ARGE CABOCHONCUT EMER ALD DROPS SUSPENDED FROM THE SNAKE S BODY Jewelry can be an invitation for the imagination to wander a journey through time infused with the heritage and attendant legends of the grand jewelery houses Take the example of the Fine Jewelry collection that Louis Vuitton has created in honor of the two hundredth anniversary of the birth of its founder Bravery the collection s name assembles 90 spectacular pieces that chart Louis Vuitton s extraordinary destiny from the early days to the present The collection is presented as chapters one of which evokes the voyage undertaken on foot by a barely teenage Louis from his home in the eastern Jura region all the way to Paris where he had hopes of earning his living as a box maker and layetier or luggage packer The brand has captured this first step in its founder s journey with a stunning diamond and emerald necklace whose colours are an allegory for the countryside Louis would have crossed on the road to little did he know fame A ll jewels ar e intoxic at ing Paul luard 1 8 9 5 1 9 5 2 The belief that the world is there to be discovered is a guiding principle for Cartier s jewelery repertoire The Udyana necklace revisits the red blue and green colour palette of the Tutti Frutti style celebrated by Cartier since the 1920s A profusion of ribbed and gadrooned emerald beads entwined with rubies and sapphires carved into flower and leaf motifs it recollects Jacques Cartier s voyage to India in the 1910s where he was introduced to the gem cutting techniques that the country s artisans had perfected during the seventeenth century for the Mughal emperors a technique Jacques took home to Paris opening up new horizons of creativity for the firm Beneath the stars Van Cleef Arpels leaves behind terrestrial wonders and launches into a journey to the stars returning with dreamy representations of comets and planets Dubbed Sous les toiles une r verie c leste the collection comprises 150 pieces Distant galaxies are a recurrent theme for the Parisian house whose ledgers record items depicting stars and planets from more than a century ago A journey can also be to the heart of a jeweler s history and heritage At Herm s the Kelly bag lends its inimitable chic and iconic silhouette to the Kellymorphose collection of jewelery transforming the functional into the ornamental in one deliciously bold step Chopard leads us along the road to sustainable luxury with fresh iterations of its Ice Cube collection in ethical gold As for Bvlgari the Italian house invites us to discover its sources of inspiration including Artemisia Gentileschi a CARTIER CLASH OPPOSITES AT TR ACT FOR THE JEWELS IN THE CL ASH DE CARTIER COLLECTION PRECIOUS BE ADS MINGLE WITH SPIKES AND STUDS AS ON THIS RING IN PINK GOLD AND ONY X

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES BVLGARI MAGNIFICA AMONG THE 350 CRE ATIONS SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 47 WATCH YOUR TIME USA FOCUS THAT MAKE UP THE MAGNIFICA COLLECTION THE PRODIGIOUS COLOR NECKL ACE IN PINK GOLD IS ONE OF THE MOST SPECTACUL AR FIVE E XCEP TIONAL CABOCHONCUT GEMSTONES AN AME THYST A CITRINE A RUBELLITE A TOPA Z AND A PINK QUARTZ 288 CAR ATS IN TOTAL ARE SINUOUSLY INTERWOVEN WITH PAV DIAMONDS AND GREEN TOURMALINES celebrated seventeenth century Baroque painter whose spectacular use of colour is behind the Prodigious Color necklace one of the 350 masterpieces of fine jewelery and watchmaking that compose the Magnifica collection an odyssey into the flamboyant universe of the most rare and precious stones Magical N 5 QEELIN YU YI WE AR IT AS A LUCK Y CHARM THIS PE TITE YU YI RING BY QEELIN IS ONE OF LIFE S Chanel s N 5 fragrance is 100 years old and the house has imagined a 123 piece fine jewelery collection in its honor The director of Chanel s Fine Jewellery Creation Studio Patrice Legu reau talks about the inspiration behind this Collection N 5 LIT TLE PLE ASURES JADE AND DIAMONDS ARE DR APED IN PINK GOLD CARTIER UDYANA UDYANA IS THE SANSKRIT WORD FOR GARDEN IN THIS CASE A LUXURIANT GARDEN WHOSE BLOOMS ARE RIBBED EMER ALDS CARVED SAPPHIRES AND RUBIES INCLUDING A REMARK ABLE 67 81 CAR AT ENGR AVED RUBY FROM MOZ AMBIQUE THEY ARE ASSEMBLED IN A NECKL ACE IN THE TUT TI FRUT TI ST YLE WHICH CARTIER HERMES KELLYMORPHOSE IMAGINED IN THE 1920S INSPIRED BY THE GEM IS NOTHING SACRED HERMES CARVING TECHNIQUES THAT WERE FAVOURITES HAS IMAGINED A TONGUE IN CHEEK OF THE INDIAN MUGHAL DYNAST Y RE VISIT OF THE HARDWARE ON ITS CL ASSIC KELLY BAG IN THE FORM OF ULTR A CONTEMPOR ARY JEWELS THE KELLY BR ACELE T SE TS 465 BL ACK SPINELS 54 46 CAR ATS ON FIVE ROWS OF PINK GOLD VAN CLEEF ARPELS SOUS LES ETOILES UNE REVERIE CELESTE THE PARISIAN JEWELLER TR AVELS INTO THE COSMOS FOR A MESMERISING 150 PIECE FINE JEWELRY COLLECTION SCULP TED FROM WHITE AND YELLOW GOLDS THE ELLEN BR ACELE T IS FULLY SE T WITH EMER ALDS SAPPHIRES BL ACK SPINELS AND DIAMONDS THE MA JESTIC CENTREPIECE IS A COLOMBIAN EMER ALD WEIGHING 9 03 CAR ATS CHOPARD ICE CUBE HIGH JEWELRY THE ICE CUBE TURNS ITS USUAL GEOME TRY UPSIDE DOWN AND PL AYS AROUND WITH THE ASYMME TRY OF T WO RINGS CONNECTED BY A PRINCESS CUT SOLITAIRE THE FAIRMINED YELLOW GOLD FOR THE RING WAS MELTED IN CHOPARD S OWN FOUNDRY Coco Chanel imagined it Ernest Beaux created it and Marilyn Monroe famously wore it Introduced in 1921 as an exclusive series of 100 bottles Chanel No5 fragrance would conquer the world with its powdery floral accords and at the same time earthy freshness The angular shape of the bottle and the chiselled stopper were a radical departure from the baroque fancy favoured by the likes of Lalique or Baccarat In 1932 Gabrielle Chanel again took le tout Paris by surprise with her first and only high jewelery collection Bijoux de Diamants which she had crafted in diamonds and platinum The house of Chanel is bringing these two worlds together by celebrating the centennial of one through the magnificence of the other Fragrance and jewelery have much in common says Patrice Legu reau director of Chanel s Fine Jewellery Creation Studio Beyond the fact that both are worn against a woman s skin they embody Chanel s values of boldness and excellence When in 1921 Gabrielle Chanel imagined a perfume for women with the scent of a woman she was already looking ahead to the fragrances of today Her Bijoux de Diamants collection from 1932 invented new ways to wear jewelery She encouraged women to make these precious jewels part of their wardrobe There was never any question that the Parisian house should celebrate this anniversary in conven tional fashion The most famous fragrance in the world warranted an entire Fine Jewellery collection in its honor as Patrice Legu reau explains I imagined this collection as an immersion an exploration of the soul and the secrets of N 5 I asked myself how we could tell the story of this fragrance in a way that wasn t purely literal so as to convey the magic and mystery of N 5 We also wanted to work metal and gemstones in ways that would express the fluidity of the perfume The dialectic of the collection quickly became apparent transform an icon of perfumery into an icon of jewelery A collection of unprecedented size Patrice Legu reau sat down with brush and ink and began by illustrating the force the femininity and the incredible richness of the jus with five emblems that have forged N 5 s identity the stopper the bottle the number the flowers and the sillage which is the invisible trail this olfactive explosion leaves in its wake And to bring them to life different cuts of stones like fireworks accompanied by a cascade of drop shaped gems and a cluster of flowers like an infinite constellation as a nod to the 1932 Bijoux de Diamants collection The one signature element that runs throughout the collection is the shape of the bottle with its stopper inspired by the contours of Place Vend me in Paris Hidden or revealed the bottle represents the archetype of N 5 in the same way the diamond symbolises fine jewelery The two are brought together on a spectacular piece that is also emblematic of the collection the 55 55 necklace The centrepiece of this one of a kind creation is a diamond that was custom cut to weigh exactly 55 55 carats Truly an exploit There is nonetheless more to Collection N 5 than this pi ce de r sistance The 123 different designs that make up the collection are the reflection of a bold and powerful creative act for which Chanel has deployed treasures of imagination This has to be the most personal most intimate Fine Jewellery collection we have ever made using gold gemstones creativity and expertise to pay tribute to the N 5 fragrance Eric Dumatin C H A N E L 55 55 NECK L ACE TH E 55 55 N EC K L AC E CA P TU R ES TH E C H A N E L E T ER NAL N 5 N EC K L AC E DA R I N G C R E AT I V I T Y N O B L E ESSENCE OF CHANEL S N 5 FR AGR ANCE IN A TRULY E XCEP TIONAL MATERIALS AND ACCENTUATED FEMININIT Y AN INTIMATE CHAR ACTER STONE A 55 55 CAR AT DIAMOND THE HARMONIOUS SHAPE IN AN AND A POWERFUL TIMELESSNESS COLLECTION N 5 E XPRESSES ALL EMER ALD CUT THE SYMBOLIC 55 55 CAR AT WEIGHT AND THE D FL AW THE HALLMARKS OF THE ICONIC N 5 FR AGR ANCE IN ONE HUNDRED LESS QUALIT Y OF THE STONE IN AN 18K WHITE GOLD MOUNT SE T AND T WENT Y THREE SUPPLE AND ARCHITECTUR AL JEWELS CHANEL WITH 104 ROUND DIAMONDS AND 42 BAGUE T TE DIAMONDS TESTIF Y SHARES ITS VISION OF THE CONTR AST BE T WEEN THE CRISP GEOM TO CHANEL S PERFECTIONISM E TRY OF THE BOT TLE AND THE SENSUALIT Y OF THE FR AGR ANCE

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 49 WATCH YOUR TIME USA SUSTAINABILITY o carol besler Sustainable watches An ecological movement that started 10 years ago as an exception is now becoming mainstream ULYSSE NARDIN DIVER NET L AST YE AR ULYSSE NARDIN UNVEILED ITS DIVER NE T CONCEP T WATCH THE CASE MIDDLE BACK AND BE ZEL ARE ALL FASHIONED FROM A MATERIAL PRODUCED BY FIL FAB A FRENCH COMPANY THAT TR ANSFORMS BROKEN FISHING NE TS INTO POLYAMIDE PELLE TS THE DIVER NE T ALSO REPL ACES THE TR ADITIONAL SAPPHIRE CRYSTAL WITH TR ANSPARENT CER AMIC A MATERIAL THAT REQUIRES LESS ENERGY TO PRODUCE HENCE A LOWER ENVIRONMENTAL IMPACT L ASTLY THE FABRIC FOR THE STR AP COMES ENTIRELY FROM RECYCLED MARINE PL ASTIC We normally don t associate recycled plastics or food waste with luxury products but the watch industry is changing that perception A recent surge in eco conscious materials and practices in the watch industry is taking sustainability a step closer to mainstream When you wear the new Cartier Tank for example you re wearing a strap made from recycled apples And when you strap on a Montblanc Summit Lite smartwatch you re sporting a case made of recycled aluminum It all started with straps Ulysse Nardin was one of the first out of the gate with the R Strap made of recycled fishing nets retrieved from the oceans Breitling s Econyl collection of NATO style straps is also made from recycled fishing nets a fabric that has been used by other luxury industries including fashion labels Burberry and Prada IWC has a line of sustainable straps made from a paper based material called TimberTex composed of 80 natural plant fibers that come from managed forests or tree farms The straps are hand made using natural dyes and stitching with lining made of recycled materials Cartier came out this year with a line of straps made of 40 plant matter specifically waste from the processing of apples grown for the food industry in Europe Cartier touts the straps as an ecological alternative to calfskin and says they will be rolled out across their collections in the near future Watch brands have also taken aim at packaging stepping back from the tradition of delivering watches in elaborate boxes O ur bigge s t challenge is to take an idea t hat s e e m s ab s t rac t sus tainable development and turn it into a r ealit y Kofi Annan 19 3 8 2 018 that end up in landfill Breitling now uses a small foldable reusable watch box made from 100 upcycled PET bottles a type of plastic that can itself be recycled It can be shipped in folded form so the transportation footprint is also reduced The box was recently awarded the Efficient Solution Label given by the Solar Impulse Foundation Recycling materials One of the defining elements of a luxury watch is a case made from a noble metal distinguishing it from what used to be perceived as a cheap plastic fashion watch But that perception is changing Last year Ulysse Nardin introduced the Diver Net with a case made partly from recycled polymers a courageous move considering plastic is not usually considered a luxury material The bezel and some case components are made of recycled fishing nets gathered and processed by French firm FIL FAB For now the Diver Net is a concept watch but Ulysse Nardin hopes to produce it in commercial quantities Montblanc introduced recycled aluminum cases into its collection this year start ing with its new smartwatch the Summit Lite Aluminum has the benefit of being extremely lightweight hence the Lite in the name which is another marketing strength Recycled gold is another way to reduce the carbon footprint Chopard has been using it for years along with something it calls ethical gold some of which is mined in artisanal small scale operations that are regulated according the environmental and social standards regulated by an NGO called the Alliance for Responsible Mining The rest of Chopard s gold is sourced from RJC certified refiners the Responsible Jewellery Council certifies ethical business practices throughout the industry focusing on responsible sourcing As impressive as these endeavors are Panerai blew them all out of the water this year by introducing a watch that is 98 6 recycled The only reason the Submersible e LAB ID is not fully 100 recycled materials is because it would have taken more energy to recycle some of the smaller movement components than to make them from scratch The titanium case sapphire crystal gold hands strap and most of the movement are recycled Even the Super LumiNova is recycled it is extracted from old watches The Submersible e LAB ID was a 30 piece limited edition but Panerai is hoping the materials used will spread to other collections and to other companies Panerai is making all of its research and sourcing information public in the hope that other watch brands will use them We don t BL ANCPAIN FIF T Y FATHOMS BATHYSCAPHE FLYBACK CHRONOGR APH BL ANCPAIN S BATHYSCAPHE DIVE WATCH THE SMALLER VERSION OF THE HISTORIC FIF T Y FATHOMS IS AN ALLTERR AIN COMPANION WITH A RESILIENT CASE AND 300M WATER RESISTANCE WHICH IS ALSO IS EQUIPPED WITH A HIGH FREQUENCY FLYBACK CHRONOGR APH COMBINING THE BEST FOR ONSHORE AND UNDERWATER ACTIVITIES WITH THIS MODEL IT IS RE VISITED IN MAT TE BL ACK CER AMIC WITH GREEN DIAL AND BE ZEL A MILITARY COLOR SCHEME THAT UNDERSCORES THE WATCH S ORIGINS AS A TOOL WATCH FOR FRENCH NAVAL FROGMEN THE WATCH IS EQUIPPED WITH THE MODERN F385 CALIBER OFFERING A SOLID 50 HOURS OF POWER RESERVE WHICH RUNS AT A FAST R ATE OF 36 000 VPH WHICH TR ANSL ATES TO 1 10 PER SECOND PRECISION WHEN TIMING E VENTS IT CAN BE SEEN THROUGH THE SAPPHIRE BACK ANOTHER ORIGINAL FE ATURE GIVEN THE WATER RESISTANCE R ATING OF THIS CHRONO DIVER

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES want to be the only one doing this says Panerai CEO Jean Marc Pontrou Acting alone won t save the world In the meantime Panerai launched another more accessible eco conscious watch this year the Luminor Marina eSteel with a case made of a recycled steel Eco consciousness Avoiding disposable batteries used in quartz watches is another sound ecological practice Seiko and Citizen have been making solar powered watches for years and the only reason luxury watch companies haven t immediately followed suit is because most of their watches are mechanical Cartier broke the mold this year with its new quartzbased Tank Must line using an eco movement technology using solar energy It involves creating perforations in the dial through the Roman numer SUSTAINABILITY WATCH YOUR TIME USA 50 als that allow solar energy to reach the photovoltaic cells hidden under the dial It took two years to develop and works in conjunction with what Cartier calls the SolarBeat movement which has an average lifespan of 16 years Finally the manufacture itself where watches are made can provide an opportunity for eco consciousness IWC has used sustainable construction practices to build one of the most eco friendly buildings in the business Constructed in 2005 the building uses heat pumps and groundwater for heating and cooling The cladding is a triple glazed skin with a high insulation factor that significantly helps reduce energy requirements and rainwater collected from the roof is used to flush toilets Although most of the environmental efforts in the watch industry started with makers of sports watches perhaps because they are worn by those close to the envi 51 WATCH YOUR TIME USA FOCUS ronment the trend is spreading toward luxury and more urban oriented watches Like climate change itself the movement toward solutions is accelerating SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES Nature s wonders Supporting the right cause The Rolex Awards for Enterprise is one of three pillars of the Rolex Perpetual Planet initiative dedicated to helping exceptional individuals with innovative projects that expand our knowledge of the world improve human well being and protect the environment The initiative also includes support of the National Geographic Society with whom Rolex has been working since the 1950s and the Mission Blue Ocean conservation program to save some of the world s hot spots threatened by environmental degradation A portion of the sales of Omega s Seamaster Planet Ocean collection are earmarked to support the GoodPlanet Foundation which raises Grand Seiko which celebrated its 60th anniversary in 2020 still follows the advice of Seiko s founder to never run but always keep going guided by the endless cycle of the seasons as a mark of passing time I II IIII III V VI I ROLE X OYSTER PERPETUAL COSMOGR APH DAY TONA ROLE X PRE III PANERAI LUMINOR MARINA ESTEEL THE LUMINOR MARINA ESTEEL IIII TAG HEUER CARRERA GREEN SPECIAL EDITION THE SWISS WATCH SENTS THREE E XCLUSIVE VERSIONS OF ITS OYSTER PERPE TUAL COS IS AN ADVANCEMENT IN PANER AI S COMMITMENT TO REDUCE THE NEED MAKER UNVEILS THE TAG HEUER CARRER A GREEN SPECIAL EDITION AN MOGR APH DAY TONA THE BENCHMARK FOR FANS OF MOTOR R ACING FOR VIRGIN MATERIAL E XTR ACTION AND ITS HIGH ENVIRONMENTAL EXCEPTIONAL TIMEPIECE IN A BRAND NEW COLOR A DEEP BLUE GREEN AND SPEED ALL THREE FE ATURE A DIAL IN METALLIC METEORITE THIS IMPACT RECYCLED BASED MATERIALS MAKE UP 89G OF ITS COMPO WITH AN INTENSE SHIMMER LIMITED TO 500 PIECES THIS WATCH ART R ARE EXTR A TERRESTRIAL MATERIAL MAKES A STRIKING BACKGROUND NENTS OR 58 4 OF THE WATCH S TOTAL WEIGHT 152 4G BOTH THE FULLY COMBINES THE TR ADITION INHERITED FROM THE FIRST HEUER FOR THE BL ACK CHRONOGR APH COUNTERS AT 3 6 AND 9 O CLOCK CASE AND THE DIAL ARE IN A NEW RECYCLED BASED STEEL ALLOY CARRER A MODELS WITH MODERN ELEGANCE II MONTBL ANC1858 GEOSPHERE LIMITED EDITION MONTBL ANC HAS IIII RICHARD MILLE RM 40 01 THE L ATEST WATCH TO COME OUT OF V JAEGER LECOULTRE POLARIS MARINER DATE WITH ITS UNIDIREC COME UP WITH AN ORIGINAL WORLD TIME INDICATION BY WAY OF T WO THE COLL ABOR ATION BET WEEN RICHARD MILLE AND MCL AREN AUTO TIONAL NOTCHED REHAUT ITS NEWLY SHAPED SKELETONIZED HANDS DOMED SPHERES REPRESENTING THE NORTHERN AND SOUTHERN HEM MOTIVE THIS RM 40 01 TAKES ITS CUE FROM THE SPEEDTAIL HYPER AND DISTINCT SUPER LUMINOVA COLOR FOR BE T TER RE ADABILIT Y ISPHERES EACH MAKES A COMPLETE ROTATION IN 24 HOURS TO SHOW CAR THIS IS THE FIRST TI ME THAT A R ICHARD M I LLE WATCH HAS IN THE DARKNESS AND ITS POWER GAUGE ON THE SECONDS HAND WORLD TIMES COMPLETED BY A DAY NIGHT INDICATION THIS LIMITED COMBINED A TOURBILLON WITH AN INDICATOR FOR THE 50 HOURS LOCATED I N THE S M ALL SUPER LUM I NOVA RECTANG LE THE NE W EDITION IS CASED IN BRONZE WITH A BIDIRECTIONAL ROTATING BEZEL OF POWER RESERVE AN OVERSIZE DATE AND A FUNCTION SELECTOR POL AR IS MAR INER DATE HAS MODERN AND INNOVATIVE FE ATURES Two symbols capture Grand Seiko s dedication to the traditions of Japan One is the lion for its logo representing the strength of a brand with global ambitions The other is Nature representing beauty and perfection This desire to excel inspired the launch in 1960 of Grand Seiko as Seiko s prestige range Initially sold only in Japan Grand Seiko watches became available to an international audience in 2010 the first step in an expansion strategy that led to the creation in 2017 of Grand Seiko as a brand in its own right part of a company founded 140 years ago by the great grandfather of Shinji Hattori Chairman of the Board of Seiko Watch Corp Currently Grand Seiko Boutique are expanding at prime locations around the globe the latest on Place Vend me in Paris New York s Madison Avenue and in the Miami Design District which is only to be expected from a brand that is the fourth largest in its price segment The Grand Seiko lion is making its roar heard but can also be found engaged in quiet contemplation of Nature s wonders When the brand opened a new manufacturing studio last year it did so in Shizukuishi an area of immense natural beauty in northern Honshu This is where Grand Seiko s watchmakers give form to the nature of time looking across to the majestic peaks of Mount Iwate in the distance or the nearby forests of white birch Every Grand Seiko watch is instilled with values of precision reliability and excellence The Grand Seiko Style is a design language of simplicity purity and practicality It reflects exactly the essential characteristics of Grand Seiko form and function in perfect harmony says Brice Le Troadec President of Grand Seiko Corporation of America The Japanese experience of time has always been different to that of other countries in the world Grand Seiko has conserved this more poetic concept of time and its relation to nature New chapters This year s releases beautifully illustrate this approach starting with the first two watches in the new Series 9 design which is set to become one of the pillars of the Grand Seiko Heritage Collection s signature in the years to come This new design takes inspiration from the 44GS introduced in 1967 as shown by the steeper lines of the case more prominent indexes a broad hour hand Zaratsu polishing that alternates hairline finished and mirror surfaces and most of all superb dial finishing After a first limited edition in platinum SLGH007 introduced earlier in the year with a tree trunk texture on a black dial the SLGH005 captures the mood of the white birch tree forests near the studio where all Grand Seiko mechanical watches are crafted To look closely at the dial is to experi ence the exact same feeling that the visitor to these forests enjoys and to be brought closer than ever to the true and eternal nature of time This is also the first appearance in Grand Seiko s regular production of the high beat 9SA5 calibre Introduced last year it marks the beginning of a new chapter in the history of Grand Seiko A Dual Impulse Escapement transfers power both indirectly and directly from the escapement wheel to the balance mounted with a spring that has a unique curved overcoil The horizontal gear train is coupled to twin barrels They deliver 80 hours of power reserve which is exceptional for a high beat 36 000 vph movement while precision of 3 to 5 seconds per day exceeds the requirements of the Contr le Officiel Suisse des Chronom tres Another collection another movement the 9S86 high beat calibre which joins the Spring Drive 9R66 movement in the Elegance collection These four GMT watches take us on a walk through the seasons with dials inspired by the subtle shifts in mood at different times of year And what could be better on a summer s evening than the strains of jazz as Grand Seiko embarks on a new role as official timekeeper of Jazz at Lincoln Center directed by the great Wynton Marsalis C R GRAND SEIKO ELEGANCE GMT GRAND SEIKO PRESENTS GMT WATCHES G R AND SE IKO HERITAGE 9SA5 HI BE AT 36 0 0 0 TH IS NE W GR AND INSPIRED BY THE SEASONS EACH OF THESE GMT WATCHES CELEBRATES SEIKO EQUIPPED WITH A HIGH BE AT MOVEMENT SHEDS NEW LIGHT ONE OF THE YE AR S 24 SE ASONAL PHASES OR SEKKI THE CHOSEN ON THE NATURE OF TI ME THE TREE TRUNK TE X TURE ON THE DIAL SEKKI ARE SHUNBUN SPRING SH SHO SUMMER K ANRO AUTUMN IS THAT OF THE WHITE BIRCH A COMMON SIGHT IN CENTR AL AND AND T JI WINTER THE SHUNBUN AND SH SHO VERSIONS FE ATURE NORTHERN JAPAN INCLUDING AROUND THE T WO STUDIOS WHERE THE HI BE AT 36000 GMT CALIBRE 9S86 WHILE THE SPRING DRIVE GMT GR AND SEIKO WATCHES ARE MADE THE INTRICATE TE XTURE FINE CALIBRE 9R66 POWERS THE KANRO AND T JI CREATIONS SHOWN HERE DETAILS AND CAREFUL CONCEPTION OF THIS WATCH ARE A WINDOW THE SHUNBUN SBGJ251 CORRESPONDS TO THE SPRING EQUINOX ONTO JAPAN S UNIQUE NATUR AL ENVIRONMENT

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES The spirit of Dark Lord This fall TAG Heuer is lifting the lid on one of the most spectacular and creative wristwatches ever made by the brand This time it s the TAG Heuer Carbon Monaco a unique piece that is set to be auctioned off at Only Watch a biennial charity event organized to raise funds for research into Duchenne muscular dystrophy The watch is reminiscent of the legendary Monaco 74033N from the 1970s with a black PVD case It was better known as the Dark Lord in a nod to both the past and a symbol of the brand s avant garde watchmaking expertise Its specific features include a black carbon fiber case and a highly complex skeleton dial It is made from a single piece The dial s architectural look was created by milling and drilling the basic form to reveal striking structural shapes that stretch across the face of the watch like the struts on a racing car a design that makes subtle reference to TAG Heuer s integral role in the evolution of modern motor sport over more than six decades But the brand s attention to detail doesn t stop there Every single facet of the skeleton dial has been hand beveled to give it more depth By perforating the dial the upper part of the caliber is revealed a section that is normally hidden from view especially the date disc This transparent design is honored by the hand finishing on the movement components in the fine tradition of luxury watchmaking Three black galvanized brass plaques for the chronograph counters and small seconds hands complete the picture A touch of orange on the hands of the chronograph recalls the Only Watch brand color C R SUSTAINABILITY WATCH YOUR TIME USA 52 awareness about environmental conservation Omega also supports Nekton a non profit research foundation committed to the protection and management of the world s oceans Breitling s SuperOcean Heritage collection supports Ocean Conservancy which works to clean up the world s beaches It has organized tens of thousands of coastal cleanup operations over the past 30 years in 153 countries Blancpain supports several ocean conservation endeavors and has cofinanced more than 18 scientific expeditions participating in the doubling of marine protected surface area around the world It does this partly through Pristine Seas Expeditions which has created new I marine protected areas covering more than four million square kilometers Over the past decade Oris has worked with a number of non profit environmental groups and social change organizations It supports the work of Whale and Dolphin Conservation which creates healthy habitats for these endangered species It also supports the Reef Restoration Foundation program to regrow devastated coral reefs along with Pacific Garbage Screening which is developing technology to capture plastic before it enters the oceans Carl F Bucherer supports the Manta Trust a UK based charity active in 20 countries with the mission of conserving the oceans and the habitat of the rare manta rays SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 53 WATCH YOUR TIME USA FOCUS Making history Since 1832 Longines pioneering spirit has been a part of Swiss watchmaking s fabulous journey Today this legacy is underpinned by a strong sense of innovation expressed in watches with style and substance II III IIII TAG HEUER ONLY WATCH CARBON MONACO THE MODEL IS POWERED BY TAG HEUER S I HUBLOT BIG BANG UNICO SOR AI HUBLOT IS USING ITS III MONSIEUR DE CHANEL SUPERLEGGERA CHANEL BRINGS IN HOUSE HEUER 02 AUTOMATIC CHRONOGR APH A SWISS MADE MOVEMENT WITH AN GLOBAL RE ACH AND RECONFIRMING ITS SUPPORT FOR TOGETHER THE MASCULINE CODES OF THE MONSIEUR DE 80 HOUR P OWER RESERVE TH IS HOWE VER IS A UN IQUE E XPRESSION OF THE HEUER KE VIN PIE TERSEN AND SOR AI SAVE OUR RHINO AFRICA CHANEL WATCH WITH THOSE OF THE J12 SUPERLEGGER A A 02 CR E ATED E XC LUS IVELY FOR THE OC CAS ION NOT ON LY HAS THE M OVEM ENT BEEN INDIA WITH THE RELE ASE OF A NEW EDITION OF THE BIG HIGH PERFORMANCE CHRONO IN CER AMIC AND ALUMINIUM BE AUTIFULLY DECOR ATED BY HAND IT ALSO CARRIES TAG HEUER S IN HOUSE CARBON BANG UNICO SOR AI INVITING 100 FUTURE OWNERS TO THAT DEBUTED IN 2005 THIS VERSION OF THE MONSIEUR H A I R S P R I N G D E V E LO P E D BY T H E C O M PA N Y S C E L E B R AT E D TAG H E U E R I N S T I T U T E HELP SUPPORT THIS CAUSE FOR OUR PL ANE T RIFFS ON R ACE CAR SPEED GAUGES THE ENGINE IS CALI APPE AR ING IN THE HEUER 02 AND THEREFORE AT MONACO FOR THE VERY FIRST TI ME II CHOPARD MILLE MIGLIA 2021 RACE EDITION AS THE MAIN BRE 1 CHANEL S FIRST IN HOUSE MOVEMENT THE CARBON HAIRSPRING DELIVERS E XCEP TIONAL LE VELS OF ANTI MAGNE TISM SHOCK PARTNER OF THE 1000 MIGLIA R ACE SINCE 1988 CHOPARD IIII SEIKO PROSPEX THE 1959 ALPINIST RE CREATION WHILE RESISTANCE STABILIT Y ACROSS TEMPER ATURE R ANGES AND REFINED GEOME TRY FOR I S R EN E W I N G I TS C O M M I T M EN T U N V E I L I N G TH E M I L LE THIS RE CREATION IS FAITHFUL TO THE ORIGINAL DESIGN IT E XCELLENT CHRONOME TRIC PERFORMANCE THE MOVEMENT ALSO FE ATURES A UNIQUE MIGLIA 2021 R ACE EDITION AVAIL ABLE IN THIS T WO TONE HAS BEEN BROUGHT RIGHT UP TO DATE IN TECHNOLOGY IT OSCILL ATING WEIGHT IN THE FORM OF THE TAG HEUER SHIELD WHICH IS NOT ONLY HAND VERSION IN STAINLESS STEEL AND 18 CAR AT PINK ETHICAL NOW INCORPOR ATES A DATE WINDOW AND IS WATER RESIS FINISHED THROUGHOUT BUT IS ALSO DECOR ATED WITH A FINE LINE IN THE GR ADIENT GOLD THIS ELEGANT TIMEPIECE IS EQUIPPED WITH A MOVE TANT TO 10 BAR THE WATCH IS POWERED BY THE SLIMLINE OR ANGE TO YELLOW COLOR OF ONLY WATCH 2021 MENT FE ATURING CHRONOMETER CERTIFIED PRECISION CALIBER 6L35 WHICH HAS A POWER RESERVE OF 45 HOURS Should you ever decide to browse through Longines catalogue allow yourself plenty of time With something like a thousand references in all the brand is a force to be reckoned with Present in more than 150 countries the leader in its segment and with the might of Swatch Group behind it Longines has well and truly put its mark on the horological landscape It belongs to the elite circle of billionaire brands namely brands with sales in excess of one billion Swiss Francs And it has no intention of stopping there Chief Executive since July 2020 Matthias Breschan has made clear his objective to hit two billion by 2025 That Longines should stand so tall in its market owes a lot to the fabulous heritage of a brand that saw daylight in the Swiss Jura in 1832 Longines is one of the few brands that has helped shape the history of watchmaking for close to two centuries says Matthias Breschan This is the brand that invented the flyback chronograph the rotating bezel the central power reserve and was first to fit a high frequency movement in a wristwatch It s already a lengthy list of achievements but Longines has no intention of resting on its laurels Innovation is hardwired into the brand which equips all its automatic watches with anti magnetic silicon balance springs and has one of the most innovative latest generation quartz movements A balanced attraction Tradition and innovation mechanical and quartz Longines has mastered this duality with enormous success and draws its strength from collections that appeal to men and women comfortably navigating between traditional and sports styles with an elegance that defines its attitude to borrow from the brand s slogan since 1997 In practical terms this means watches that rank among the most competitive in the market as this autumn s releases confirm For women the brand is extending its evidenza collection of tonneau shaped watches with a hint of Art Deco The brand s designers began by creating dials in colours inspired by the sea from a refreshing ocean green to the silvery tones of sea spray What really sets these new models apart however is the contrast between the matte finish in the dial centre and the sunburst finish around the outside which is painted with longer slimmer Roman numerals The second new model entering the women s collections is a mechanical complication with displays of moon phases and a pointer type date in a 34mm diameter with the choice of a steel bracelet or a coloured strap Visible through the sapphire caseback the exclusive L899 5 movement with automatic winding is fitted with a balance spring in silicon a material that is light anti magnetic resistant to oxidation and insensitive to thermal expansion Proof of its reliability watches equipped with this movement benefit from a fiveyear warranty Dial options are mother of pearl with diamond hour markers blue with a sunburst finish or silver toned with a barleycorn decoration For men Longines is introducing a fresh iteration of the Longines Spirit a watch that draws on models the brand was making for the pioneers of flight Cased in grade 5 titanium it plays on contrasts between dark shades and subtle sheens The hands numerals stars and hourglass symbol have the soft gleam of a muted gold tone expressing a perfect balance between shades and textures The absence of a date window accentuates the aeronautic inspired dial symmetry In the history of Longines the five stars on the dial indicate the quality and reliability of its movements The COSC certified chronometer calibre that powers this Longines Spirit is a reminder that some things haven t changed Christophe Roulet LONGINES SPIRIT THE LONGINES SPIRIT COLLECTION ORIGINATES IN THE T H E MAST ER LO N G I N E S CO LLECT IO N E L EG A N C E D E F I N E S T H E WORLD OF AVIATION THESE CHARACTERFUL MODELS IN TITANIUM MATCH LO N G I N ES M AST ER C O L L EC T I O N W H I C H O F F ER S A VA R I E T Y O F ELEGANCE WITH STATE OF THE ART TECHNOLOGY IN LOW LIGHT HANDS MECHANICAL MOVEMENTS HOURS MINUTES SECONDS AND DATE AND NUMERALS GLOW WITH BLUE LINE SUPER LUMINOVA JUST ONE CHRONOGRAPH POWER RESERVE RETROGRADE AND ANNUAL CALEN OF THE DETAILS THAT CELEBRATE THE PIONEERS WHO MADE THE SKY DAR INTRODUCED TWO YEARS AGO ON THE MEN S MODELS THE MOON THEIR HOME PHASE DISPL AY RETURNS THIS YEAR IN A 34MM CASE FOR WOMEN

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 55 WATCH YOUR TIME USA LADIES o roberta naas Women in sports Anyone with an eye on the wristwatch world can see that times are changing especially when it comes to women The female sect is no longer willing to take a backseat to men especially in the sport watch arena Just like collecting cars whiskey and cigars are no longer reserved only for men the same is true of wristwatches Today more and more women are joining the watch collecting community and they are looking for watches that offer form and function and that can accompany them in their active lifestyles No longer is it okay for a watch brand to simply shrink and pink a bestselling men s watch for a woman Even the concept of bling it and fling it is somewhat taboo as dripping diamond watches just don t cut it with avid female collectors IIII GR AND SEIKO NIGHT SK Y ACHI CALIBER 9R02 HIGH UP IN THE MOUNTAINS OF THE SOUTHERN PART OF JAPAN S SHINSHU REGION IS ACHI A VILL AGE THAT IS FAMOUS FOR ITS SPECTACUL AR NIGHT SKIES WITH ITS PL ATINUM CASE AND WITH THE GLIDE MOTION SECONDS HAND THAT MOVES SILENTLY AND CONTINUOUSLY ACROSS THE DEEP BLUE STAR SPECKLED DIAL THIS NEW GR AND SEIKO MASTERPIECE BRINGS TO LIFE BOTH THE MA JEST Y OF THE HE AVENS AND THE E VER CHANGING AND YE T E TERNAL NATURE OF TIME ITSELF WHEN THE SPRING DRIVE MANUALWINDING CALIBER 9R02 WAS FIRST PRESENTED IN 2019 TO MARK THE 20TH ANNIVERSARY OF SPRING DRIVE IT WON FAVOR AMONG WATCH ENTHUSIASTS WORLDWIDE FOR ITS DELICATE YE T UNDERSTATED REFINEMENT Size and gender issues As more and more women are studying up and self educating about the art of watch collecting they are taking a closer look at the timepieces thus far offered to them by brands and shunning much of it Heretofore most watch brands defined a women s watch as a small timepiece measuring 26mm or 28mm to about 32mm to 34mm often bedecked with diamonds In fact the sweet spot today for both women and men is a watch that measures 36mm to 38mm in diameter More important than the size though is the fit Earlier this year some of the most in demand watch brands eliminated their 26mm or 28mm sizes and introduced 34 36 and 38mm sizes to appeal to a wider audience The shift in watch sizes is important Five years ago the 26mm and 28mm watches would have been about 32 percent of what was traditionally I believe in the impos sible because no one else doe s Florence Griffith Joyner 1 9 5 9 1 9 9 8 defined as the ladies watch category and was just 14 percent in 2020 says David Hurley Executive Vice President of Watches of Switzerland Group retail stores in America Certain brands are doing a great job on focusing in on the sizes of watches to be more wearable Rolex for instance eliminated its smaller mid 20mm size in favor of a 34mm and 36mm Oyster Perpetual this year Others are introducing smaller millimeter sizes in what are typically large over sized watches Audemars Piguet for instance released a smaller 38mm sized Royal Oak Chronograph Selfwinding this year and Breitling released a 35mm Navitimer last year Additionally some brands even moved to watches with redesigned case to bracelet attachments When the lugs are closer together tapered and curved the watch hugs the wrist so much more closely and smoothly that size is less of an issue If the lugs are short then they work for smaller wrists and are more comfortable Plus the 36mm sizes are the prefect genderless size says Isabella Proia Specialist Watches and Associate Vice President at Phillips in Association with Bacs and Russo auction house It comes down to the fact that people are collecting more of what they really want and what is comfortable and less of what they think they should be collecting because they ve been told this by other collectors This factor is particularly important as brands are trying to eschew the men s and women s watch labels and are trying to go more gender neutral This is particularly important given the large LGBTQ population and their desire not to be defined According to Proia the move to be more gender equal is happening slowly It s on a micro level right now but the winds are gathering for further shifting We have to appeal more universally to today s customers Women want what men want One of the saving graces for women over the years is that they were and still are able to double dip when it comes to selecting a timepiece If they don t see a watch they like in the women s selection they look at and buy a men s watch Why Because men s watches typically offer all the bells and whistles when it comes to function and mechanical movements Today s female collectors are looking for the same things that all collectors are looking for top quality iconic and unique style and the latest technologies says Ricardo Guadalupe CEO of Hublot They want the stylistic qualities and complications CHOPARD HAPPY OCEAN AS WELL AS THE GL AMOUR OF THE FIVE DIAMONDS THAT MOVE FREELY ACROSS ITS DIAL THE HAPPY OCE AN DELIVERS ALL THE REQUISITE FE ATURES OF AN AUTHENTIC DIVE WATCH LUMINESCENT HANDS AND MARKERS A UNIDIRECTIONAL ROTATING BE ZEL IN E THICAL PINK GOLD WITH AN ALUMINIUM INSERT SCREW DOWN CROWN AND CASEBACK AND A 300 ME TRE DEP TH R ATING FOR THE 40MM CASE THIS AFFINIT Y WITH WATER IS CONFIRMED BY THE SE A TONED BLUE GREY LIVERY OF THE DIAL AND ITS RIPPLING WAVE PAT TERN TO COMPLE TE THE PACK AGE CHOPARD HAS ADDED AN INHOUSE AUTOMATIC MOVEMENT THAT PROVIDES 60 HOURS OF POWER RESERVE

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LADIES WATCH YOUR TIME USA 56 SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES 57 WATCH YOUR TIME USA LADIES SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES Travel in style In the space of twenty years the Louis Vuitton Tambour has imposed both its style and character with all the confidence of a watch in the grand tradition all the while adapting to the various facets of time measurement Gem set or smartwatch with or without complications the Tambour has continued to build its legacy since it was launched in 2002 It reappears this year as the Street Diver a high end sports watch that Louis Vuitton promises can be worn pretty much anywhere on the beach in the office for a workout or clubbing Robust and edgy with a decidedly sporty outlook the Tambour Street Diver brings together all the requirements of a traditional dive watch while retaining the colourful creative unconventional style elements that have always been central to the House says Louis Vuitton The Tambour Carpe Diem takes us on an altogether different journey into the past and a time of automata and memento mori sober reminders that we are not eternal Two years in development the Carpe Diem s dial springs to life on demand with a moving snake and skull Michel Navas is a master watchmaker at La Fabrique du Temps Louis Vuitton We wanted to bring to the jacquemart our vision of the twenty first century And what a vision it is The Tambour Carpe Diem incorporates four complications jumping hours retrograde minutes powerreserve display and the mechanism for the four automata There is also the additional challenge of producing a mechanical movement that is powerful enough to smoothly operate all these functions which says Navas have never been put into one watch before E D found in a men s watch in a size that fits on the wrist The ability of watch brands to appeal to the complete market not just a particular gender is their salvation in today s world with highly discerning customers and overwhelming watch choices watch market I think it is interesting to see the changes over the last few years when it comes to women s watches says Hurley We are seeing more and more female customers going toward watches that can be worn every day such as steel watches watches with functions and watches that can go from the beach to business Automatic sports watches in stainless steel are the most in demand leaving quartz models in the background indicating that women want brains as well as looks and functions In fact according to Hurley five years ago just about a quarter of the watch business at Watches of Switzerland was in watches with automatic movements but last year that number was up to about 70 percent Another potential reason for this is the sustainability aspect mechanical watches can last generations upon generations if properly cared for but quartz watches need battery replacements Still quartz powered watches are a viable option because often a watch chocked with added functions in an automatic movement becomes too large To keep it at a reasonable diameter quartz is necessary Some women also prefer the continuously running factor as opposed to having to reset an automatic watch if she puts it down for longer than its power reserve allotment For many the ease factor plays a role in the decision to buy quartz As to functions the sky is the limit Most popular currently are three hand I watches that offer hours minutes seconds the afore mentioned chronographs multitimers and calendar watches along with some desirably high end complications including a tourbillon escapement that compensates for errors in timekeeping due to the effects of gravity on the watch and repeaters that chime the time on demand Watch brands deliver Watch brands are paying close attention to the demands of today s women and are doing their best to deliver In addition to Rolex and Audemars Piguet releasing smaller sized pieces Breitling had taken a trend from the fashion world and applied it to its timepiece offerings with capsule collections Similarly Oris this year released its Divers Sixty Five Cotton Candy series of bronze dive watches with pastel colored dials including sky blue II VI and pink Housing an automatic movement the 38mm watches boast useful features including luminous hands and markers and water resistance for easy underwater reading Chopard unveiled its 36mm Happy Sport Golf Edition watch as well with automatic movement and grass green dial Patek Philippe released the Aquanaut Luce Travel Time watch in a 38 8mm size in rose gold and a three hands with date Aquanaut Luce watch in stainless steel in the same size with a much coveted military green dial Both house manufacture made quartz movements The list goes on and on as brands explore the world of smaller sized gender neutral watches Easily one of the most talked about subjects when it comes to women s watches especially sport watches is diamonds The desire for diamond accents such as markers on the dial or bezels set with diamonds varies by III VII regions of the world In some regions diamonds are incredibly desirable on watches while in other countries serious collectors shun diamonds preferring to let the mechanics and aesthetics of the watch do the talking This makes it very difficult for watch brands to know exactly what to deliver Let s not forget for those who want all the dazzle of diamonds and gemstones unapologetic luxurious fully set watches are still being produced often in incredibly lavish motifs but that s a different story While we certainly expect diamonds from jewelry house brands such as Bvlgari Cartier Chopard Graff Van Cleef Arpels and others we are witnessing a reduction in the number of diamonds gracing a daily wear watch In the end the choice of added diamonds on a sports watch is a highly personal one no matter where in the world you live IIII VIII V IX X LOUIS VUIT TON TAMBOUR STREET DIVER CONTR ARY TO APPE AR ANCES THE SWISS MADE I BREGUET CLASSIQUE 7337 THE ELEGANT CL ASSIQUE III AUDEMARS PIGUET ROYAL OAK SELF WINDING FLYING V BVLGARI LUCEA INTR ASIO R ATHER THAN FL AT THE DIAL VII HUBLOT BIG BANG ONE CLICK 33MM HUBLOT USHERS IX HERM S CAPE COD CHA NE D ANCRE DIAMONDS AND TAMBOUR STREET DIVER HAS ALL THE ATTRIBUTES OF A BONA FIDE DIVE WATCH SCREW DOWN LINE IS THE EMBODIMENT OF PURE BREGUE T ST YLE THE TOURBILLON AUDEMARS PIGUET PRESENTS A NEW SERIES OF THIS NEW LUCEA IS THREE DIMENSIONAL CONSTRUCTED IN BRIGHTER DAYS WITH THE BIG BANG ONE CLICK 33MM OBSIDIAN RE VE AL A PRECIOUS NEW FACE T OF THE CAPE CROWN 100 METRE DEPTH R ATING INNER ROTATING BEZEL AND SUPER LUMINOVA COATING BR AND RE VISITS THE CL ASSIQUE 7337 WITH ONE OF ITS OF ROYAL OAK WATCHES WITH GREEN DIALS THIS VERSION WITH MOTHER OF PE ARL PIECES THAT ARE INDIVIDUALLY IN STEEL OR KING GOLD WITH INTERCHANGE ABLE STR APS COD CHA NE D ANCRE THE CAPE COD LENDS ITSELF TO A LOUIS VUITTON TAMBOUR CARPE DIEM THE TAMBOUR CARPE DIEM SHOWS TIME ON DEMAND SPECIALITIES TR ADITIONAL GUILLOCHAGE OR ENGINE MATCHES A TITANIUM CASE WITH A WHITE GOLD BE ZEL WORKED AND FACETED THEN ASSEMBLED ONE BY ONE TO THE CASE HAS BEEN REFINED TO WR AP AROUND SLIMMER MULTITUDE OF ST YLES THE DISTINCTIVELY SHAPED CASE WHEN THE SNAKE SHAPED PUSHER IS ACTIVATED THE SNAKE ON THE DIAL LIF TS ITS HE AD TO TURN ING DIFFERENT PAT TERNS SUBTLY DISTINGUISH EMBELLISHED WITH 32 BAGUET TE CUT EMER ALDS E ACH CREATE THE EFFECT OF VOLUME AND EVOKE THE RAYS OF THE WRISTS AND CAN CHANGE APPE AR ANCE TO MATCH THE IS FORMED BY T WO ANCHOR CHAIN HALF LINKS A MOTIF REVE AL AN OPENING IN THE MIDDLE OF THE SKULL FOR THE JUMPING HOURS DISPL AY AND THE VARIOUS INDICATIONS ON THE SILVERED GOLD DIALS FACETED AND SET BY HAND THE EMER ALDS VERDANT HUES SUN INSPIRED BY INTARSIA MARQUETRY S ANCESTOR A MOOD IN A SINGLE CLICK IMAGINED BY ROBERT DUMAS IN 1938 THIS SAME MOTIF IS THE TIP OF ITS TAIL FLICKS ACROSS THE MINUTE SCALE UNDERNE ATH THE SANDGL ASS THAT II SANTOS DUMONT DE CARTIER WATCH A PURE DESIGN ENHANCE THE GREEN COLOUR OF THE TAPISSERIE DIAL TECHNIQUE THAT DATES BACK TO ANTIQUIT Y VI I I LONG INE S EVIDENZ A LIFE BEGINS AT EIGHTEEN REPE ATED IN DIAMONDS ON THE DIAL ME ASURES POWER RESERVE ME ANWHILE THE SKULL WINKS TO REVE AL A LOUIS VUIT TON ON AN ALLIGATOR STR AP THE SANTOS DUMONT WATCH IIII ULYSSE NARDIN LADY DIVER THE 39MM L ADY DIVER VI PANER AI PICCOLO DUE MADREPERLA THE IRIDESCENT WHICH HAPPENS TO BE THE AGE OF THE LONGINES E VI X RICHARD MILLE RM07 01 PASTEL LAVENDER THE RM 07 01 MONOGR AM FLOWER IN ONE OF ITS SOCKE TS AT THE SAME TIME AS ITS JAW OPENS IN FAITHFULLY REPLICATES THE ELEGANCE OF THE 1904 ORIG ROSE GOLD IS SE T WITH 40 DIAMONDS FOR A TOTAL OF MOTHER OF PE ARL DIAL ENDOWS E ACH PANER AI PICCOLO DENZ A WATCH ITS ART DECO INSPIRED DESIGN HARKS COLLECTION CONTINUES TO CAUSE A SENSATION THREE L AUGHTER TO REVE AL A MESSAGE CARPE DIEM A TABLE AU THAT L ASTS FOR 16 SECONDS INAL THIS XL MODEL IN PINK GOLD AND STEEL A CABO 0 80 CAR ATS AND POWERED BY THE UN 816 AUTOMATIC DUE M ADR EPER L A WITH ITS VERY OWN PERSONALIT Y IT BACK TO THE TIME WHEN LONGINES WAS MAKING ITS FIRST NEW LIMITED EDITION MODELS IN TECHNICALLY ADVANCED CHON SPINEL SE T IN ITS CROWN IS EQUIPPED WITH THE M OVEM ENT WH I LE THE M OTHER OF PE AR L D I A L B E ARS MAKES AN ELEGANT COMPLEMENT TO THE PINK GOLD HANDS FORM NON ROUND WATCHES RETURNING CENTRE STAGE CER AMIC WITH R ADIANT MULTI MATERIAL GUILLOCH DIALS MANUAL WINDING 430 MC IN HOUSE CALIBRE WHICH SUP 11 DIAMONDS THIS IS A WATCH FOR PEOPLE WHO APPRE APPLIED NUMER ALS AND DATE WINDOW THAT GLE AM WITH THIS AUTOMATIC WINDING MODEL FOR WOMEN ADOP TS EMBODY THE RM 07 01 COLLECTION S NO COMPROMISE PLIES 38 HOURS OF POWER RESERVE CIATE THE AESTHETICS OF FINE DESIGN WARM R ADIANCE OCE AN GREEN AND SILVER DIAL COLOURS APPROACH TO AESTHETICS AND PERFORMANCE

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SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES FOCUS WATCH YOUR TIME USA 58 Sustainable luxury Panerai is emerging as one of the most environmentally committed watch brands This year it is focusing on a long term objective to extend its use of recycled materials Shizukuishi A land of majestic white birch groves A spring of constant inspiration for Grand Seiko Here light and shadow are in dynamic harmony And Time is etched with intricate precision Here the TAKUMI infuse the essence of Nature into each and every timepiece bringing its true beauty to life Shizukuishi Iwate Prefecture JE AN MARC PONTROUE CEO PANER AI Italian football fans are notoriously among the most ardent supporters in the world but we now know that the country s sailing fans can give them a run for their money as demonstrated in Auckland when the Italian challenger Luna Rossa took on the defending champion Team New Zealand in the 36th America s Cup After a nail biting final the Italians left with head held high and determined they would be back to try again The sentiment is shared by Panerai partner to what Chief Executive Officer Jean Marc Pontrou calls a fabulous human adventure The brand is certainly in its element around water for decades it was the official supplier of measuring instruments to the Italian Navy including watches That was in the early twentieth century a role that would have a decisive influence on Panerai s future and shape its perception of the world Now these bonds between Panerai and the sea are prompting fresh awareness of the state of the oceans and beyond them the entire planet Speaking at one of the panels during the Watches and Wonders 2021 online watch fair explorer Mike Horn didn t beat about the bush Deforestation desertification ice melt wherever his explorations have taken him these past twenty years the consequences of human activity are showing in increasingly dramatic ways Horn spoke in no uncertain terms about the massive role industry has to play in making the world a better place adding that we need real action by companies and we need it now It s a message that hasn t fallen on deaf ears at Panerai Horn is an ambassador for the brand Jean Marc Pontrou recalls how three years ago Mike came to see us with a piece of drive shaft from his boat and challenged us to turn it into a watch and that s what really set us thinking Not only did we succeed in producing a watch that was 40 recycled we started looking into a sustainable business model and asking why wouldn t it be possible to make watches entirely from recycled components PANER AI SUBMERSIBLE ELAB ID THE SUBMERSIBLE EL AB ID IS ITS DIAL AND HANDS AND 100 RECYCLED SILICON FOR ITS MOVE UNPRECEDENTED IN THE WATCH INDUSTRY A TOTAL 98 6 OF ITS M ENT ESCAPEM ENT BOTH AR E OBTA I N ED TH ROUG H DED I CATED WEIGHT COM ES FROM M ATER IALS I NTEGR ATI NG A H IGH R ATE OF S M A L L SCA L E R ECYC L I N G P RO C ES S ES T H AT R EU S E R AW M AT E R ECYC LED ELE M EN TS I TS CAS E SA N DW I C H D I A L A N D B R I D G ES RIAL WASTE FROM THE SAPPHIRE CRYSTAL TO THE GOLD HANDS ARE COMPOSED OF ECOTITANIUM A RECYCLED TITANIUM ALLOY M OST OF TH E M A JOR C O M P ON ENTS C ONTA I N R ECYC LED BASED THAT IS A LIGHT WEIGHT AEROSPACE GR ADE ME TAL MADE OF MORE MATERIAL PANER AI HOPES THE WATCH WILL ENCOUR AGE OTHER THAN 80 PURE RECYCLED CONTENT THE SUBMERSIBLE EL AB ID BR ANDS AND PARTNERS TO WORK TOWARDS A MORE SUSTAINABLE IS THE FIRST WATCH TO USE 100 RECYCLED SUPER LUMINOVA ON FUTURE THROUGH THE CIRCUL AR USE OF NATUR AL RESOURCES Leading by example The question has found an answer in the form of a Submersible e Lab ID 98 6 of whose weight comes from recycled materials from the titanium for the case dial and bridges to the silicon for the escapement even the Super LumiNova coating on the hands and indexes Joining this 30 piece limited edition is a Luminor Marina eSteel made with 58 4 by weight recycled steel for the case and dial From now on for each of our new models we will indicate the percentage of recycled materials says Jean Marc Pontrou We re aiming for 30 recyclability for our collection by 2025 The company is also taking steps to reduce its carbon footprint and importantly is working to develop an open production ecosystem For both these e models Panerai worked with a dozen companies following the concept of a circular economy Many had never previously been involved in producing a watch and have gained experience which Jean Marc Pontrou hopes they will share with other watch brands for similar projects The more the better As part of this commitment to the environment and educating on green issues Panerai recently announced a partnership with the Intergovernmental Oceanographic Commission of UNESCO to develop ocean literacy activities in the framework of the UN Decade of Ocean Science for Sustainable Development Eilean a restored 1930s Bermudian ketch belonging to Panerai is being made available to scientists and other seafarers for various missions The environment may not have time on its side it does have the support of watchmakers Eric Dumatin New York Miami Beverly Hills grand seiko com

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