Vendor Media Kit 2025 : simplebooklet.com

2WHY HEALTH FIRST?Bringing personalized soluons to customers is what Health First Member stores do best. We oer trusted neighbourhood places for educaon, advice and natural health soluons from Canada’s top wellness brands: YOUR brands. Together, we can make a real dierence in the health and vibrancy of Canadian communies. Thank you for your input and ongoing support!IN COLLABORATION WITH OUR BRAND PARTNERS, THE HEALTH FIRST VISION IS TO CHANGE THE HEALTH OUTLOOK OF COMMUNITIES ACROSS CANADAONE BIG COMMUNITYMEET THE CATEGORY TEAM!TAWNYA RITCO Director of Markeng & Vendor Relaonstawnya.ritco@healthrst.ca KELLY BEECH Associate Manager, Administraon & Vendor Relaonskelly.beech@healthrst.ca  Manager, Supplements & Flyer Programs susy.nagaki-koc@healthrst.ca ABIGAIL BAILEY Associate Manager, Food & HABA Programs abigail.bailey@healthrst.caPlease contact Tawnya Ritco for Supplement promoons and Abigail Bailey for Food/HABA.

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3HEALTH FIRST NETWORK PROGRAMSDIGITAL FLYER HFN WAREHOUSE 145+ INDEPENDENT HEALTH FOOD STORESHFN WEBSITE NATIONAL FLYER CAMPAIGN ANNUAL CONFERENCE AND AGMExtends yer reach to over 5.6 million Flipp and reebee users across CanadaFor delivery to all Members with one invoice and one ship-to locaon MORE NEW AND INNOVATIVE OMNICHANNEL PROGRAMS To promote our Member Stores and our Vendor Partners wherever customers are: • In stores • on websites • on social media • purchasing online • in the communityAcross Canada, through one central hub Features our Vendor Partners as part of Health First Network’s “ONE BIG COMMUNITY” With 1 million impressions monthlyIncreased opportunies to get up close and personal with our member communityDATA INSIGHTS PLATFORM See inside this media kit for details!IN COLLABORATION WITH OUR BRAND PARTNERS, THE HEALTH FIRST VISION IS TO CHANGE THE HEALTH OUTLOOK OF COMMUNITIES ACROSS CANADADIGITAL AND PRINT CAMPAIGNS ENEWSLETTER CAMPAIGNSSocial media coverage and beauful wellness guidesBi-monthly e-newsleer with over 70,000 acve contactsOur Health First Network data insights plaorm provides a comprehensive view of Canada’s independent health product channel. It features category share and store-specic data, showing network acvity, trends and performance metrics to help you make beer decisions. Condenality Noce: The informaon shared within this document is condenal and intended solely for HFN Vendor Partners.

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41 million impressions of the Health First Flyer are distributed by our Member stores across CanadaOur Flipp partnership drives our digital yer to over 5.6 million Canadian shoppersShoppers can view the yers in-store on their smart devicesUNRIVALLED REACH ON THE STRENGTH OF PRINT AND DIGITALFLYER PROGRAM1. SUPPLEMENTSFor stores that carry predominantly supplements and HABA, with some funconal foods. 2. HEALTH FOODFor stores who have supplements, HABA and predominately dry goods. BILINGUALBRANDEDSTRATEGIC TARGETEDQUALIFIEDBENEFITS OF THE FLYER PROGRAMWe’re proud of the content, reach and value associated with our Health First yer program. With Canadians becoming more strategic and selecve when it comes to their shopping, yer readership remains strong given the appete around saving money and being introduced to new formulaons and products.OUR HEALTH FIRST NETWORK FLYER IS DESIGNED TO BE:Produced in English and French.Featuring each Member’s store logoWith the chosen price point for distribuon locallyWith two primary types of yers; (i) Supplements/HABA only; (ii) Supplements/HABA and Dry GoodsBuilding on the strength of our Members and reputaon of our Vendor Partners.In recent years, the digital yer plaorms have helped shoppers plan trips to their favourite retailers with ease. Health First Network delivers a print and digital yer adversing program that is packed with features and products aligned with the personal health interests and needs of Canadians, parcularly those living in communies served by our member stores across the country. *Note: A version with Natural Grocer that includes frozen foods will be run quarterly.

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51 million impressions of the Health First Flyer are distributed by our Member stores across CanadaOur Flipp partnership drives our digital yer to over 5.6 million Canadian shoppersShoppers can view the yers in-store on their smart devicesUNRIVALLED REACH ON THE STRENGTH OF PRINT AND DIGITALSUPPLEMENTSFLYER PROGRAMPRICING:• All products featured in the yer must have at least 50% distribuon within Health First Network Member stores. o Distribuon criteria based on the previous 6-12 months of purchase data. o Excludes avour/line extension with the top selling SKU also pictured. • Maximum 2 related images per spot.Custom design spaces are available to purchase on the front, inside and back pages.Flyer is distributed naonally with two available price structures for Members to select from - high and low pricing.Descripve ad text used to highlight key product selling points, while educang customers on the health benets of your product.Bursts used to highlight New, Bonus, HFN Exclusive, Vegan, Gluten Free, Non-GMO and Made In Canada products.Flyer spots are broken out as front page, inside page or back page spots. Each spot includes an image of your product, product tle, short descripon and price point. Shelf talker included.Promote your product in our Member stores without being in the print yer or digital programs. In-store Special products are added to Health First Network Member order forms, and Members will also receive shelf talkers to promote your product at store level. Shelf talkers are in-store, on-shelf markers that describe your product and promote a sale price.Double ad spots are a great way to help your product(s) and brands stand out in the yer! These can feature mulple products in a line, addional informaon to educate customers on a product or brand, or a recipe featuring your product. Shelf talker included. Limited space availableSINGLE ADIN-STORE SPECIALCUSTOM ADFRONT PAGE $5,350 INSIDE PAGE $3,400 BACK PAGE $4,200DOUBLE FRONT $9,450 DOUBLE INSIDE $6,450 DOUBLE BACK 7,500LARGE CUSTOM IN STORE SPECIAL $400 Speak to your Category Manager for more details.DETAILSAD SPACERATEPROGRAMFEATURES: FLYER DESIGN & PRODUCT SELECTION SPECIFICATIONS:Featured HABA product in the beauty secon of the yer. Each spot will display an image, product tle, brief descripon, and price. A shelf talker is also included. HABAHABA INSIDE$1,350

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6FLYER PROGRAMVALUE ADDONSVALUEADD-ONSA popular value add-on in our Health First Network Flyer Program is the Display Contest. Health First Network will collaborate with one vendor partner per month to create an exclusive Display Contest ed into one ad per yer. Five winners will be selected by the Vendor Partner in collaboraon with the Health First Category Team, based on criteria such as creavity and theming, educaonal value and overall impact. The investment by Vendor Partners in the Display Contest is separate from the annual markeng budget as the value sought is being awarded directly to the Member retail stores in the form of Visa gi cards. SUPPLEMENTS DISPLAY CONTESTDisplay Contest for retailers outline yer feature and pair complementary products to allow for a well-rounded displayEngage your sales team! Provide POS material to give them tools for a winning display! Cheat sheet for retail sta on key product benetsGet creave! Engage customers with a contest or gi basket they can promote on socialQUICK TIPSBURSTSPRODUCT FEATUREProduct feature bursts can be added to your yer spot if your product makes these claims on its label.Made in Canada burst.ON SALE!

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7• 5.6 million Flipp and reebee users across Canada• +31% average incremental store • 6DIGITAL FLYERFLYER PROGRAMIn addion to our print yer, we distribute our yer digitally to more than 5.6 million Flipp and reebee users across Canada. This digital distribuon extends our reach beyond tradional print, eecvely covering urban centres where print distribuon can be challenging. It also helps us connect with nearly 50% of Canadians and 40% of millennials who don’t typically engage with print media.The digital yer is parcularly advantageous due to recent challenges in some areas of Canada where print yers are not allowed. Digital distribuon ensures your products reach a broader audience, including tech-savvy consumers and those in regions with print restricons. We are working closely with Flipp to opmize our digital yer distribuon, targeng customers who are most likely to shop in our stores, thereby driving greater visibility and sales for your products.Browse monthly yers and oersCreate a shopping listQuickly search by productIncrease digital presenceReach high-intent shoppersDrive in-store and online salesCUSTOMERS CAN: RETAILERS CAN:

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8& AWARENESS THROUGHBUILDKNOWLEDGEDIGITALMARKETINGThe Health First Digital Markeng Program oers an opportunity to increase brand awareness and educate consumers about your products. Twice per month, we send e-newsleers on behalf of our Members, featuring health and wellness arcles, product educaon, trends, and healthy recipes.You provide a journalisc-style arcle of 400-500 words addressing a specic health issue or ailment that readers may be seeking to resolve. Informave and educaonal arcles are more likely to drive readers to purchase your product at a Health First Network store by connecng the content to the symptoms or health issues described.Health First Digital Markeng Program e-newsleer subscribers are a highly engaged audience. Open rates are over 2x industry* averages, and  over 3x industry* averages! HOW THE PROGRAM WORKSEMAIL DEPLOYMENT Health First designs and develops professional-looking, engaging e-newsleers sent to our Members’ subscriber lists twice per month.SOCIAL MEDIA Great content belongs on social media! We share arcles through our Health First Facebook account and provide assets to all HFN Members for sharing on their social channels. This approach ensures that valuable content reaches a wider audience.IN-STORE SHELF TALKERS All products featured in the e-newsleer are idened in-store on shelf talkers, which helps to call addional aenon to products featured in the e-newsleer.DIGITAL FLYER Our e-newsleers include a link to the Health First digital yer, keeping customers informed about current sales and promoons.WEBSITES We feature e-newsleer arcles on HFN-hosted Member websites. These remain on the homepage for two weeks or unl the next e-newsleer is sent out. Blog posts remain on Member sites for as long as Health First hosts the content.PRICING:$850 PER SPOTE-NEWSLETTERDIGITAL MARKETING PROGRAM(*Health and Fitness industry)

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9WELLNESS GUIDESSEASONALPRICING:$3,300 PER SPOTCLICK HERETO VIEW SAMPLEIn conjuncon with the launch of the wellness guide, we request a product sample as part of an Instagram giveaway. This is a sought-aer prize that our followers look forward to each year, and as a bonus, we will tag your brand in the giveaway!We are thrilled to oer our seasonal wellness guides for the h year! In 2025, we will feature two edions: an Early Summer Wellness Guide and a Winter Wellness Guide. These guides will support health and well-being with refreshing recipes, supplement strategies, sustainable living ps, and stress reducon ideas.Our Early Summer Wellness Guide will provide ps on staying acve, enjoying the outdoors, and keeping your skin protected from the sun and bugs.Our Winter Wellness Guide will help you stay vibrant during the colder months with holiday ideas, nutrious winter recipes, immune support strategies, cozy living ps, and stress reducon tailored for the holiday season. An excing addion to the 2025 Wellness Guides promoons includes further exposure in our naonal yer! Availability is limited based on space, seasonal relevance, and t.Products featured in the Wellness Guide will also be cross-promoted in the print and digital yer (Subject to availability)Print copies of the Wellness Guide will be sent to each Member locaon for customers to enjoy and keep beyond the promoonal datesNEW FOR 2025!

Vendor Media Kit 2025

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