Return to flip book view
Brand Guidelines
INTRODUCTION PAGE 2WELCOME TO THE vda, Inc. (“VDA”) BRAND GUIDELINES. THIS DOCUMENT CLEARLY ILLUSTRATES HOW OUR LOGO AND BRAND SHOULD BE REPRESENTED IN THE MARKETPLACE AND ENSURES BRANDING CONSISTENCY ACROSS MULTIPLE APPLICATIONS... BECAUSE A CONSISTENT APPROACH TO USING OUR BRAND HELPS BUILD RECOGNITION AND CREDIBILITY. THE VDA MARKETING & COMMUNICATIONS TEAM APPRECIATES YOUR COOPERATION IN THIS EFFORT. FOR CONTACT INFORMATION, SEE PAGE 20.
INDEX PAGE 3LOGO & USAGE GUIDELINES ....................................................... 4-14BRAND COLORS ........................................................................15-16BRAND TYPOGRAPHY ...............................................................17-19CONTACT INFORMATION ............................................................... 20BRAND GUIDELINES
BRAND GUIDELINESLOGO & USAGE GUIDELINES
OUR NAME PAGE 5BRAND GUIDELINESRepresenting Our Company Name in TextIn informal communicaons (emails, internal communicaons), VDA (all caps) is acceptable.In formal communicaons (leers, proposals, reports, anything external facing):*• First usage: vda, Inc. (“VDA”) • Aer the rst usage: VDA (all caps) is acceptable*There are excepons for some legal documents. Please contact the Legal Department for proper usage in legal documents or if claricaon is needed.
OUR PRIMARY LOGO PAGE 6BRAND GUIDELINES
LOGO VARIATIONS | PRIMARY LTW LOGO PAGE 7BRAND GUIDELINESThe Leading The Way (LTW) Logo is VDA’s primary logo. This logo tells the marketplace who we are and what we do.Use of the full-color version is preferred. Black and white logos are also available.VDA Red and VDA Gray logos are available for certain one-color applicaons.**Requires Markeng & Communicaons Department approval.LTW LOGO-FULL COLORPREFERREDLTW LOGO-BLACKB&W USE ONLYLTW LOGO-WHITEREVERSE APPLICATIONSLTW LOGO-VDA REDLIMITED APPLICATIONS*LTW LOGO-VDA GRAYLIMITED APPLICATIONS*Need a logo? Contact the Markeng & Communicaons Team. See page 20 for contact informaon.
LOGO VARIATIONS-TRADEMARK LOGO PAGE 8BRAND GUIDELINESVDA’s Registered Trademark - the logo that started it all. Always use the VDA Red logo in full-color applicaons. Black and white logos are also available.A VDA Gray logo is available and may be used only in certain applicaons.*In very limited circumstances, the Registered Logo may be used with our LTW tagline.* *Requires Markeng & Communicaons Department approval.REGISTERED LOGO-VDA REDPREFERREDREGISTERED LOGO-BLACKB&W USE ONLYREGISTERED LOGO-WHITEREVERSE APPLICATIONSREGISTERED LOGO-VDA GRAYLIMITED APPLICATIONS*Need a logo? Contact the Markeng & Communicaons Team. See page 20 for contact informaon.REGISTERED LOGO-W/TAGLINELIMITED APPLICATIONS*
EXCLUSION ZONE & MINIMUM SIZE PAGE 9BRAND GUIDELINESA clean and uncluered space around a logo protects the clarity of the image and ensures it has as much impact as possible. When sizing the logo, all elements of the primary LTW Logo must be fully legible. If “Leading The Way” becomes too small or compromised in any way, use the Registered Logo instead.This exclusion zone applies to all logo variaons (LTW & Registered).
LOGO USAGE PAGE 10XUsage guidelines apply to all logo variaons (LTW & Registered).
LOGO USAGE | WITH PHOTOGRAPHY PAGE 11Below are examples for using VDA logos with photography. Usage guidelines apply to all logo variaons (LTW & Registered).NOTE: This secon is for graphic designers and those who create VDA documents using photography or images. The Markeng & Communicaons Team can provide photos or images, if needed. See page 20 for contact informaon.XDo: Provide plenty of clear space around the logo. Do Not: Place the logo on top of a picture or image unless there is a solid space at the top or boom of the image.
LOGO USAGE | WITH PHOTOGRAPHY PAGE 12XDo: Place the logo on a photo or image directly if it has solid space in the top or boom corner. Do Not: Place the logo directly on top of a picture or image where the image interferes with the logo. Note that preferred placement is top or boom corner.
LOGO USAGE | WITH PHOTOGRAPHY PAGE 13XDo: Create a solid or gradient background for the logo when using an image with no solid space in the top or boom corners. Do Not: Reverse the logo directly out of an image.
FULL TAGLINE PAGE 14BRAND GUIDELINESLeading The Way in Elevator & Escalator Consulting ServicesVDA’s Full Tagline The Full Tagline can be used as a graphic element, such as in a header or footer. Use the Full Tagline with the Registered VDA Logo, when possible. Graphic files are available. When typesetting, the font should be Rockwell Bold and the color should be VDA Red.
BRAND GUIDELINESBRAND COLORS
BRAND COLORS PAGE 16BRAND GUIDELINES VDA RED HEX #800020 RGB 128, 0, 32 CMYK 0, 100, 75, 50 VDA GRAY HEX #7D7D7D RGB 125, 125, 125 CMYK 0, 0, 0, 51
BRAND GUIDELINESBRAND TYPOGRAPHY
FONTS | CALIBRI PAGE 18BRAND GUIDELINESCalibri is VDA’s primary font and should be used in leers, emails, proposals, presentaons, reports, etc. It is a sans serif font and provides clean lines across blocks of text and in numeral-dense tables.AaCalibriABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890AaCalibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890AaCalibri Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890AaCalibri ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
FONTS | ROCKWELL PAGE 19BRAND GUIDELINESAaRockwellABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890AaRockwell BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890AaRockwell Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Rockwell is used in VDA’s LTW Logo. It is a serif font, and should be used in headings or highlight text.AaRockwellABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
BRAND GUIDELINESTHANK YOUIf you have quesons about logo usage, branding, or need graphic les, the Markeng & Communicaons Team is here to help. Contact:Shawn Barbre sbarbre@vdassoc.comTom Tusinac usinac@vdassoc.comMike Wallace mwallace@vdassoc.comMoaad Aljahmani maljahmani@vdassoc.comJim Peterlin jpeterlin@vdassoc.comV1Approved DATE