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VCEE 2021 Governor’s Challenge - Personal Finance Division Rubric for Written Case Study Team ________________________________ Characteristics of Plan Excellent 5 Above Average 4 Average 3 Below Average 2 Poor 1 Importance Factor Points Earned Looked professional and was easily navigable (e.g. table of contents; section dividers; page numbers; clear text references to appendices; appendices clearly labeled, etc.) Well organized and professional; Extraordinary attention to detail Above average appearance, attention to detail and ease of navigation Average appearance, attention to detail and ease of plan navigation Needs attention to appearance, attention to detail and ease of plan navigation Haphazard construction. No attention to detail. Lacked any form Plan difficult to navigate 1 Rubric Rank x Importance Factor (1) = _________/5 Included a summary to facilitate Understanding and implementation (e.g., executive summary, “to do” list, timeline, etc.) Integrated, clear, concise, responsible guidance with sound priorities Summary or other tools provided, but not integrated OR lacked sufficient detail Provided simple executive summary OR 5 W’s/how/how much table only Summary not very helpful because it failed to prioritize tasks or lacked detail Summary not included 1 Rubric Rank x Importance Factor (1) = _________/5 Addressed client goals and questions; Used them to guide the plan, even if the goal(s) was not achievable as originally stated by the client All goals and questions were fully considered and/or planned for Most goals clearly guided the plan and most questions fully addressed Goals generally guide the plan; several questions overlooked Some goals redefined without full regard for the client; Some questions overlooked Many goals not addressed or inference that the goals were insignificant; Questions ignored 3 Rubric Rank x Importance Factor (3) = ________/15 Was factually accurate (e.g., data manipulation; related content) All information is consistent, accurate, and fully integrated Few, minor errors and only a major error in 1 content area Multiple errors (major and minor) in 1-2 content areas Errors in multiple content areas Significant errors that compromise the plan 2 Rubric Rank x Importance Factor (2) = ________/10

Provided accurate and transparent analysis for cash flow; taxes; insurance (life, health, disability, LTC, P&C); retirement; estate; education and/or other special needs Accurate and clear analysis and synthesis in most content areas Accurate and clear analysis and synthesis, with only minor errors or omissions Most analysis accurate, with only a major error in 1 content area or multiple minor errors/omissions Some analysis inaccurate or incomplete, with several major and minor errors/omissions Inaccurate or incomplete analysis of several content areas compromise the plan 3 Rubric Rank x Importance Factor (3) = ________/15 Characteristics of Plan Excellent 5 Above Average 4 Average 3 Below Average 2 Poor 1 Importance Factor Points Earned Provided clear, actionable recommendations (5 Ws, how, how much) for cash flow; taxes; insurance (life, health, disability, LTC, P&C); retirement; estate; education and/or other special needs Original and creative recommendations in most areas; alternative recommendations offered Most recommendat ions clear and actionable; only a few alternatives offered Most recommendations clear and actionable, with only minor errors/omissions Some recommendations actionable; several major errors/omissions Several recommendations are not clear or actionable; several major errors/omissions 3 Rubric Rank x Importance Factor (3) = ________/15 “Spoke” to the client (e.g., writing style, use of visuals, organization, emotional messages, compliments) to make the client feel known and understood by the advisors Excellent empathic tone to support the client and foster the relationship Several examples of client “connections” throughout the plan Appropriate balance of factual data, with some warmth or client empathy and motivation Ineffective attempts to connect with or motivate the client Factual, impersonal tone; Lacked empathy to connect or motivate 1 Rubric Rank x Importance Factor (1) = _________/5

Provided Accurate answers to the client’s specific 18 questions that were provided at the end of the case study. Complete and accurate answers to the client’s 18 questions. (18- 15 correct). Mostly complete and accurate answers to the client’s 18 questions. (14-11 correct). Somewhat complete and accurate answers to the client’s 18 questions. (10-7 correct). A few complete and accurate answers to the client’s 18 questions. (6-3 correct). Mostly incomplete and inaccurate answers to the client’s 18 questions. (2-0 correct). 2 Rubric Rank x Importance Factor (2) = ________/10 Provided accurate answers to the clients’ specific 41 missing components on the financial statements. Complete and accurate answers to the client’s 41 missing components on the financial statements. (41- 32 correct). Mostly complete and accurate answers to the client’s 39 missing components on the financials. (31-24 correct). Somewhat complete and accurate answers to the client’s 39 missing components on the financial statements. (23- 16 correct). A few complete and accurate answers to the client’s 39 missing components on the financial statements. (15-8 correct). Mostly incomplete and inaccurate answers to the client’s 39 missing components on the financial statements. (7-0 correct). 2 Rubric Rank x Importance Factor (2) = ________/10 Total Written /90 Total from Written presentation = ______out of 90 VCEE 2021 Governor’s Challenge - Personal Finance Division Name of team_____________________________