U Were Made for SEO Part 1 : simplebooklet.com

U WEREMADE FORS E O b e s t p r a c t i c e s a n d h o w y o u c a n u s eS q u a r e s p a c e ' s b u i l t - i n t o o l s t o b o o s t y o u rs i t e ’ s d i s c o v e r a b i l i t y ChecklistSEO

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drive more traffic to my site?improve my content for search engine optimization?increase brand visibility without hiring an expert?I'm Lainie.I fashion unexpected Web Design, custom InteractiveEbooks, and colorful Social Media content for the artistic-leaning, design-oriented entrepreneurs.If you have ever asked:"How do I...Then you are like 100% of my clients who want to learnhow to have their site seen by more people more often.Enjoy my free Ebook which gives you step by step actionsso you can quickly update ur SEO and start generatingmore leads.Enjoy! ~LainieHey!LAINIEGRATZ.COM

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Part 1: Before Publishing Table of ContentsWEBSITE INFORMATIONAdd a Site TitleAdd a Site DescriptionAdd SEO DescriptionsCheck Page & Title Formats02U WERE MADE FOR SEO Checklist!030405SITE DESIGNAdd a Browser IconAdd Social Sharing ImagesCreate a Custom 404 Page*Review your ContentDOMAIN AND URL SETUPConnect a Custom DomainConnect to Social MediaCheck Url SlugsChoose Blog URL Format LOCATION INFORMATIONCreate a Contact PageManage Your Location(may not be applicable)

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ADD A SITE TITLE Even if you're using a logo, you should add a sitetitle, as the text may be Indexed by search engines. It is recommendedyou keep the title under 60 characters and include one or morekeywords.ADD A SITE DESCRIPTION Add a short (50-300 characters), relevant,readable description of your site to your SEO site description. This textmay appear below your site title in search results, depending on whatyour visitors are searching for.ADD SEO DESCRIPTIONS Ensure each page on your site has a uniqueSEO description. The text should be short and readable (50-300characters), and describe the content of the page. You can also addSEO descriptions to individual blog posts, products, and events.CHECK YOUR PAGE AND TITLE FORMATS Control how your pagetitles appear in browser tabs, social shares, and search engine results.Can set for page titles, homepage, & collection items (posts orproducts).Bonus points !videoWebsite Informationvideovideo2

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Custom Web DesignDynamic Graphic DesignSocial Media StrategyInteractive EbooksDON'T TRY TO DO IT ALONE
ADD A BROWSER ICON Your site's browser iconor favicon gives visibility to your site's brand. Theicon may appear in search results, browser tabs,and elsewhere on the web.ADD SOCIAL SHARING IMAGES Social sharingimages display on social media when you orsomeone else shares your site. Add one torepresent your whole site, one for each pageindividually, and one for each blog post, product,and event.CREATE A CUSTOM 404 PAGE Customize the404 page with links to some of the popular orimportant areas of your site. This encouragesvisitors who encounter a broken link to stay onyour site, rather than immediately going back tosearch results.REVIEW YOUR CONTENT For hands on help withreviving outdated website layouts and content,take a look at the services I offer.HOW'SIT GOING?Site DesignvideoNEEDSOME HELP?YES, RESCUE ME!instructions3TELL ME MORE

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CONNECT A CUSTOM DOMAIN Using a custom domain (ratherthan the built-in .squarespace.com URL) strengthens your brandand makes it easier for potential customers to find you in searchresults.CONNECT TO SOCIAL MEDIA Set up social sharing to link to yoursocial media profiles, push content as you publish it, andencourage people to share your pages.Ensure SSL is enabled - Confirm your SSL panel is set to theSecure setting. Sites without SSL may be penalized.CHECK URL SLUGS It’s best to have URLs that reflect the contentof the page. If you save a blog post, product, or event beforeadding a title, the URL slug will be a random string of characters.Check the slugs for each page and item on your site, and changeany that don't use real words.CHOOSE BLOG URL FORMAT If you're blogging, choose how yourblog post URLs are automatically created. While you can chooseany options that fit your needs, we recommend you always includethe post's title.4Domain & Url SetupChecklistU WERE MADEFOR SEO videovideoinstructionsinstructions

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ADD YOUR LOCATION Your site has abetter chance of appearing in searchesfor your area if Google and yourcustomers can confirm your location. If youhave a business with a physical location, Irecommend you create a Contact Us pagewith your address and a map.PUBLISH YOUR LOCATION ONLINE Create and manage online listings foryour business' physical location, servicedareas, and hours of operation. If youalready have a Google My Business listing,connect it to your site and manage yourinformation through Squarespace.5Location InformationCreating a Contact PageCreating and ManageLocations

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Table of Contents1. BEFORE PUBLISHING*Website Information pg.2*Site Design pg.3*Domain/URL setup pg.4*Location Information pg.501U WERE MADE FOR SEO Complete!2. AFTER PUBLISHINGGoogle Console setup to helpsearch engines recognize ur site3. AS YOUR SITE EVOLVESas u add/edit content, ensureur site stays SEO friendly4. CONTENT BEST PRACTICES*Structuring Text Content*Image Titles & Descriptions5. WHAT ABOUT KEYWORDS?using keywords to strategicallymatch search terms

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SUBSCRIBERS CONTINUE TORECEIVE FREE EBOOKS ON...6SEO PART 2: AFTER PUBLISHINGGoogle Console setup to helpsearch engines recognize ur siteSEO PART 3: AS YOUR SITEEVOLVES As u add/edit content, ensure ursite stays SEO friendlySEO PART 4: CONTENT BESTPRACTICESStructuring Text ContentImage Titles & DescriptionsSEO PART 5. WHAT ABOUTKEYWORDS?Adding keywords to strategicallymatch search termsSIGN ME UP!BOOK A CALLTELL ME MOREneed help?For the past 15+ years I’vehelped hundreds of businessowners create their visualidentity without months ofhard work & trial and error.

U Were Made for SEO Part 1

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