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Using the Sales Equation

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BUSINESS MASTERMINDE-BOOKLeanne ElichUsing the Sales Equation

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Welcome to the world of Leanne Elich Consulting.The L.E.C. Business Mastermind eBook is an introductionto the award winning Workbook. The Business Mastermind Workbook has been designedto help you focus, develop and practice phenomenalsales skills needed to be successful in today's world ofselling.Our method, framework and toolkit has been curatedover decades of experience in sales, management,operations and leadership igniting new ways ofdiscovering growth opportunities to supercharge yourbusiness. The workbook will guide you through themindset and the skillset to activate opportunities,overcome challenges and set the foundation for salessuccess.Let's Make It Happen!Leanne ElichCEOLeanneElichConsulting.comCLICK TO JOINWELCOME!Keep up-to-date with all the latestnews, tools, tips & tricks from L.E.C.JOIN US IN THEL.E.C. COMMUNITY! 1

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CONTENTSWHAT CAN WE SOLVE 7SALES VISION BOARD 8HOW TO DECIPHER THE CODE 421 ELEMENTS OF SALES MASTERY 5THE PERIODIC TABLE OF SALES 6L.E.C. EQUATION3BUSINESS MASTERMIND PROGRAM | LEANNE ELICH CONSULTING 2ABOUT THE AUTHOR 12HABIT TRACKER 9

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MINDSETSKILLSET TOOLKIT INFLUENCE2L.E.C. EQUATION3There is a scientific approach to every business decision butvery few individuals and organisations understand the power ofthe true sales equation.The sales equation can be broken down into 3 components:MINDSETSKILLSETTOOLKITUsing these 3 components correctly in the right order, at theright time with the right sequence, exponentially createsinfluence; one of the most important skills in SALES. M + S x T = Influence 2

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We have translated the foundations of successful selling and created thePeriodic Table of Sales There are 17 core elements in the Periodic Table of Sales.An additional 4 elements: Influence, Development, Strategy and Metricscreates the Periodic Table in its entirety. Combining these elements and understanding the network between themestablishes a powerful sales framework that is unstoppable.When you learn the formula behind these elements you will develop the skills touse them effectively in your daily business life.HOW DO WE DECIPHER THE CODEBUSINESS MASTERMIND PROGRAM | LEANNE ELICH CONSULTING4Just like the traditional Periodic Table of Chemistry where everything that existsin the world contains an element; sales is no different. The Periodic Table of Sales is used to determine the formula to master the skillsof influential selling.We've learnt that to be successful, you can’t purely focus on supporting thesales process, you need to create successful relationships and commercialpartnerships that are trusted and sustainable. There is no doubt that sales is the most important aspect within a business;without sales a business can't function and simultaneously, one of the hardestareas to perfect.It's time to learn the processes, frameworks and structures, tips andtricks that have created the most influential and successfulbusinesses around the world.

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21 ELEMENTS OF SALES MASTERY Self Discipline: The art of "Me Management" Optimism: A positive mental attitude Caring: The desire to help others Competitiveness: A burning desire to be the best Resourcefulness: Finding a way or making one Initiative: Taking action before it is necessary Persistence: Breaking through resistance Communication: Listening and connecting Accountability: Owning the outcomes you sellMINDSET ELEMENTS:1.2.3.4.5.6.7.8.9.BUSINESS MASTERMIND PROGRAM | LEANNE ELICH CONSULTING5SKILLSET ELEMENTS: 10. Prospecting: Relationships and creating opportunities 11. Storying Telling: Creating and sharing a vision 12. Diagnosing: The desire to understand 13. Negotiating: Creating win-win deals 14. Closing: Asking for and obtaining commitments 15. Business Acumen: Understanding business and creating value 16. Change Management: Building consensus & helping others change 17. Leadership: Producing results with and through othersTOOLKIT ELEMENTS: 18. Influence: Learning the psychology of influence 19. Development: Developing the skill to sequence 20. Strategy: Adapting to a dynamic strategy 21. Metrics: Measuring results, outcomes and targets

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PERIODIC TABLE OF SALESBUSINESS MASTERMIND PROGRAM | LEANNE ELICH CONSULTING6Self DisciplineOptimismCaringCompetetivenessResourcefulnessInitiativePersistence Communication AccountabilityProspectingStoryTellingDiagnosing NegotiatingClosingBusinessAcumenChangeManagementLeadership DevelopmentM STMetrics StrategyInfluenceWelcome to the world of Sales Mastery!

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Prospecting reluctanceCompetitive advantageChallenging assumptionsCustomer objectionsNegotiation skillsCommunicationThe GatekeeperEffective closingCustomer behavioursConversational rhythmBuying decisionsThe Sales Equation can solve an extraordinary numbers of saleschallenges, overcome fundamental business problems andgenerate solutions.Here is a sneak peek:AND MUCH MORE...LET'S GET STARTEDBUSINESS MASTERMIND PROGRAM | LEANNE ELICH CONSULTINGWHAT CAN THE EQUATION SOLVE7To help you on your way we have created a Sales Vision Board and Habit Tracker.Two unique tools to help you clarify and maintain focuson what truly matters during your sales developmentjourney to greatness.

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BUSINESS MASTERMIND PROGRAM | LEANNE ELICH CONSULTINGSALES VISION BOARD8

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BUSINESS MASTERMIND PROGRAM | LEANNE ELICH CONSULTING9M SF STT WHABIT TRACKERNOTESEstablish good habits andcreate routines that will helpyou stay on track

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GET YOUR COPY NOWIt's time to amplify your salesand make IMPACT!Transform your business fromordinary to extraordinary...READY FOR THENEXT LEVEL?...Find out more atleanneelichconsulting.com10GET YOUR COPYOF THE BUSINESSMASTERMINDWORKBOOK HERE!

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BUSINESS MASTERMINDWAITLISTLearn to use these tools andMORE in our exclusiveBusiness Mastermind Programfor high-performing salespeople.LIVE and ONLINEAre you ready to take yourbusiness to the next level?Join the WAITLIST and be thefirst to know about the programspecials, registration details andadditional resources.AMAZING THINGSWILL HAPPEN.Find out more atleanneelichconsulting.cominfo@leanneelichconsulting.com11

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Highly skilled in: Business Operations and Commercial Growth Team Leadership and Professional Development Technical Sales and Marketing Strategic Modelling and Innovative Frameworks Business Transformational Change Negotiation and InfluenceLeanne has led local and global business operations in complex environments andwon numerous awards in both the medical and business specialities.LEANNE ELICH is the CEO of Leanne Elich Consulting and creator ofthe Business Mastermind Programs.As one of Australasia's most successful Medical TechnologyBusiness Leaders, Leanne is a passionate Oncology Advocate andGlobal Healthcare Specialist with over 25 years' experience in bothclinical and corporate environments with executive leadership. Leanne is a graduate of the University of Sydney, Harvard BusinessSchool and Harvard Medical School. She is an Honorary ClinicalFellow and a University guest lecturer.Leanne is also an International Keynote Speaker, Author andWomen in Leadership advisor. THE KEY TO SALES SUCCESS in business is to become a Master of the Science of Sales. The Business Mastermind Workbook provides a development platform to build the world'sbest salespeople. The workbook dives deeply into frequent sales challenges, making awinning first impression, building rapport, understanding psychological based customerbehaviours, mastering conversational rhythm, communicating effectively, leadershiptechniques, high-level customer service strategies and much more.It is designed to help you focus, develop and practice phenomenal sales skills needed to besuccessful in today's world of selling. The L.E.C. method, framework and toolkit have beencurated over decades of experience in sales, management, operations and leadership,igniting new ways of discovering growth opportunities to supercharge your business. The workbook will guide you through the mindset and the skillset and arm you with a toolkitto activate opportunities, overcome challenges and set the foundation for sales success.Visit leanneelichconsulting.com12