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THE BOOK 1
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DEDICATIONS DEDICATIONS 5 DEDICATIONS For everyone who made this lookbook a reality and to caffeine and sugar loyal companions during all the nights of creating editing drafting designing and compiling every page and elment of this book
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1 CONTENTS Our Story 2 Our Culture 8
Backstage 9 CONTENTS 3 4 Our Style Aritzia the Book is an interactive lookbook that incorporates augmented reality elements activated by Blippar the global leader in augmented reality and interactive print technology Scan each page with the app to see if it unlocks a special feature Available in the Apple App store and in the Google Play store
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DISCO 12
OVER 13
OUR STORY 14 OUR STORY OUR STORY I n the beginning the Hill family started Aritzia inside their 70 year old department store in Vancouver B C When Brian Hill opened the first stand alone boutique in 1984 The idea was simple create fresh garments in aspirational spaces with the best service possible Our customers seemed to like it so we grew and we ve kept on growing ever since
Nineteen Eighty Four Two Thousand Seventeen 15
GOOD THINGS COME TO T THOSE WHO SEE MORE SE AND ASK IF NOT NOW WH THE ONES WHO JUMP IN S WHO IMAGINE THE IMPOS AND THEN GET TO WORK WE ARE THE ORIGINAL THE AND THE WORLD AWAITS NOWHERE TO GO BUT EVER 16
THOSE WHO CREATE EEK MORE HEN SHOW UP BREAK THROUGH SSIBLE E INDIVIDUAL THE BRAVE RYWHERE 17
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An exploration of the modern the innovative the individual 19
1960 The Hills buy a dry goods shop in Kerrisdale B C changing the name to Hills creating the first iteration of Hills of Kerrisdale 1984 1914 After graduating with an economics degree from Queen s University Brian Hill opens the first independent Aritzia boutique John Hill the grandfather of Brian Hill Aritzia s CEO opens the first Hill family store marking the beginning of their multi generational retail history 20
2007 2017 Brian Hill sells part of Aritzia to a Boston based investments firm and expands into the US with success despite the economic climate After thirty three years of success the Vancouver born chain of boutiques now has over 60 establishments across North America 2012 In late October Aritzia enters the e commerce field launching their much anticipated website 21
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STYLE OBSESSE INDIVIDUAL WE RE ABOU WE RE 24
SHOPPING THIN BY QUALITY AND WE FUN SHOULD BE 25
The Aritzia woman loves fashion and knows about the latest trends but does not follow them blindly 26
Tiyana Grulovic 27
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THE DESIRE TO CAPTURE THE IN CHOSEN ISOLATION C CREATING A POETIC WORLD IN THE LUSH FANTASIES OF T AND BUILDING AN AESTHET THERE IS A PLEASURE IN THE THERE IS RAPTURE ON THE LO ADVENTURE INTO NOWHERE ADVENTURE INTO EVERYWHE 30
SOLEMN BEAUTY D OF SELF RETROSPECTION THE MIND TIC AROUND ROMANCE PATHLESS WOODS ONELY SHORE E ERE 31 CONTEMPLATION
OUR CULTURE We don t do cookie cutter Our architects and designers consider each boutique individually creating a bespoke mix of local influences natural materials custom furniture and art A love of art runs deep at Aritzia and we pepper our stores with original paintings sculpture and prints Even our shopping bags serve as a canvas for creative expression The soundtrack in our boutiques Eclectic playlists curated by our in house music director Visit us Listen to Us Wear us 32 OUR CULTURE OUR CULTURE
Artistic License Admiration Inspiration Collaboration 33
An Ongoing Series Since 2008 we ve featured the work of original and exciting art photographers on the canvas of our shopping bags Curating images from a pool of talented artists existing portfolios we provide a novel platform for their unique creative vision We re proud to have helped propel the careers of now prominent artists like Blanda Eggenschwiler Vincent Van De Wingaard as well as many other up and coming talents 34 RYA WE MC WIN DIX LIN DIX MC WE MC WE EGG HAR RYA VIN
AN MCGINELY VINCENT VAN DE EIR LINDSEY ADELMAN BEN SKIN CGINELY BLANDA EGGENSCHWIL NGAARD RYAN MCGINELY LINDS XON BEN SKINNER HARLEY WEIR NDSEY ADELMAN BLANDA EGGEN XON VINCENT VAN DE WINGAARD CGINELY LINDSEY ADELMAN BEN EIR BLANDA EGGENSCHWILER R CGINELY VINCENT VAN DE WING EIR ANDY DIXON LINDSEY ADELM GENSCHWILER RYAN MCGINELY RLEY WEIR BEN SKINNER ANDY AN MCGINELY BLANDA EGGENSC 35 NCENT VAN DE WINGAARD HARL
Vincent van de Wingaard Dutch artist Vincent van de Wijngaard s vivid pictures combine an investigative style with an appreciation for diverse cultures He studied photographic art at The Royal Academy in The Hague and has since travelled to more than 70 countries finding inspiration in locations both humble and opulent 36
It s very important for me to keep the investigative spirit up which is in the heart of my work 37
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Ryan McGinely Ryan McGinley burst into prominence in his early twenties after circulating copies of a self published portfolio of photographs He has since become known as the youngest artist at the age of 23 to present a solo exhibition at the Whitney Museum of American Art His work revolves around the life and youth of family and friends in contemporary culture and particularly in the Lower East Side While his early works featured more candid and documentary subjects he started to explore around 2003 the possibility of photographing directed situations He has since become known for studio portraits and landscapes with bodies in action or lost in contemplation McGinley s models are usually nude but never sexualized I think most people look at the nudity sexually but I believe everyone looks much sexier with their clothes on 41
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Harley Weir Weir s work oscillates between brazen glimpses of the body and an ongoing obsession with youth subsuming the photographer s many influences into the washed out tender fashion images Whether shooting a red headed family in high fashion threads or turning the war reportage on its head in Israel and Jordan Weir s images exude an enigmatic magnetism to consistently pull the audience in 44
With the world so connecteted and knowledge so easy to get your mitts on you can grow and learn at such a rapid rate nothing is impossible 45
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The Music The soundtracks in our boutiques Eclectic playlists curated by our inhouse music expert We love to mix and match the old with the new the classics with billboards top 100s Catch us spinning any and everyone from Britney Spears to Beyonce from Adele to Kanye West 48 SOL FLO XX TH MR GAM KAN FLO CH RAP ADE FKA SOL CH KEN
LANGE BIGGIE SMALLS FKA TWI ORENCE AND THE MACHINE TH CHVRCHES CHROMEO HAIM CH HE RAPPER DANNY BROWN LYKKE R ADELE ARIANA GRANDE CHILD MBINO FKA TWIGS KENDRICK L NYE WEST BEYONCE SOLANGE B ORENCE AND THE MACHINE TH HVRCHES CHROMEO HAIM CHAN PPER DANNY BROWN LYKKE LI M ELE ARIANA GRANDE CHILDISH A TWIGS DANNY BROWN LYKKE L LANGE BIGGIE SMALLS FLORENC HROMEO HAIM CHANCE THE RA NDRICK LEMAR KANYE WEST B 49
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CLOTHES BEAUTIFULLY MADE MADE BEAUTIFULL 52
EVERY WOMAN FOR EXPERIENCES 53
CREA 54
ATE 55
Aritzia is the bridge between upscale boutique shopping and fast fashion 56
Brian Hill 57
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OUR CULTURE We don t do cookie cutter Our architects and designers consider each of our boutique styles individually creating a bespoke mix of top local influencing natural materials custom furniture and art 59 OUR CULTURE OUR CULTURE The Spaces
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Our Style 3 63
OUR STYLE We develop our own brands treating each one as an independent label with its own creative team and aesthetic As a group they have quite a few things in common simplicity a focus on fit and an in the momentpoint of view We sweat the details It s why we search for the best mills and factories around the world It s why we consider and re consider every seam every button and every pleat It s why our clothes look and feel so good We round out our mix with other brands we love and trust Ones who obsess about their legacy as much as we do 64 OUR STYLE OUR STYLE
LABORATOIRE coat 65
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EXPL 68
LORE 69
ter a do t r d noun 1 Japanese for tailored Made in one of Japan s best mills this matte crepe has a silky satin back that glides against your skin 70
CHELSEA dress 71
ARITZI DESIGN INNOVATIVE IS AN 72
AND HOUSE FASHION BOUTIQUE 73
True luxury has a better product but also a better shopping experience 74
Brian Hill 75
fab ric fabrik noun 1 cloth typically produced by weaving or knitting textile fibers 76
MARSHA dress 77
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Timeless minimalism for the modern woman VIVIENE dress MARAIS pant 81
BABATON Timeless simple styles made with a minimalist edge Defined by highend fabrics and tailored details Babaton s minimal yet luxurious style conveys an understated sophisticated sensuality Bataton s simple trend forward pieces are classic uncomplicated pieces perfect for the office and beyond Sleek and designed to take on the world Casual yet elevated by luxe Italian fabrics Discover the collections unique simple designs and garments for every season 82 BABATON BABATON
HAILEY dress ELLIS top 83
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BECCA top HANNAH pant 85
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JUDITH dress 87
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DANI ROCHE The Babaton Girl Boss How did you get your start in this huge industry what inspired you to become an entrepreneur so young I got my start through fashion blogging and communities such as Lookbook nu way back in 2008 and from there I realized this desire to start a business My first business was selling clothes online vintage clothes and clothing that I had sewn and designed in my basement with my business partner at the time From there it progressed into starting a business called Kastor Pollux How did you come up with your name for the brand agency When I was in high school my old business partner and I looked super similar our friends would mistake us for each other all the time When we started Kastor Pollux we wanted a name that paid tribute to that Since Castor Pollux are the Gemini twins we went with it and changed the C to a K because I liked the way it looked typographically What do you like most about being your own boss and about the Kastor Pollux environment I really like the fact that I can work with my friends in a very transparent open environment What s the biggest challenge in running your own business Something that I never thought that I d like doing the business aspect of of the firm The challenge is finding a smart happy medium between my instinct and what I think is actually a logical way to solve a problem What are three things we can always find in your bag My laptop which doubles as a phone charger a granola bar since I m always hungry and last but not least my makeup bag What is one piece of advise you d like to give young creatives Try everything at once and don t be afraid of doing something that s embarrassing or stupid It s so important to try new things and know what your weaknesses are and then try to pinpoint them so you can improve Name five things you cant live without 1 Coffee 2 Tinder 3 Babaton Sweater 4 Wacom Tablet 5 Mint chocolate 89
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ALBERT turtleneck BLAIR pant 93
silk silk noun 1 a fine strong soft lustrous fiber produced by silkworms in making cocoons and collected to make thread and fabric 94
VIVIENE dress MARAIS pant 95
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HAILEY dress ELLIS top 97
98 ALBERT turtleneck BLAIR pant
ALBERT turtleneck BLAIR pant 99
100 VIVIENE dress ELLIS top LAUREN trench
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OUR COLLECTIONS ARE BOR OF THE DREAMS AND IDEA THAT COME WHEN WE FOR AND FOCUS ON THE WORLD OF THE PEOPLE THE DETAILS T IN ALL THEIR NATURAL BEAUT SO COME WITH US THERE S NOWHERE TO GO BUT EVERYWHERE 102
RN OF ESCAPISM RGET THE DAY TO DAY D OUTSIDE THE LANDSCAPES TY AND WONDER 103
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HEATHER dress JEN vest 105
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SHIRIN dress 107
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VIVIENE dress MARAIS pant 109
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Effortless style for the feminine romantic SARA blouse TARA turtleneck ELLE jean 113
SARA blouse TARA turtleneck ELLE jean 114
WILFRED 115 WILFRED WILFRED Effortless styles for the feminine romantic Refifined and just a bit undone neo romantic vibes show through in flowing ing shapes artsy prints and vintage inspired details The trendy smooth silhouettes and superior luxury fabrics result in wearable clothing with little compromises The raw energy of city life inspires the line of off duty day wear for the women with fresh style The Wilfred woman is feminine effortless and totally original
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NIKKI blouse CARRIE vest ANDY pant 117
Kya blouse LIN turtleneck CINDY pant 118
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CAROLINE ISSA The Wilfred Warrior How has your style evolved as you ve moved into the fashion industry I ve really embraced colour and print I started my career wearing suits and probably worse suits than the ones I wear now and nowadays although I still wear a suit I opt for one paired with tops that are a little bit crazier from Wilfred with florals or polka dots on it for example What do you like to wear when you re off duty I tend to wear looser silhouettes and a lot of cashmere knitwear During the week I wear outfits that are sharper and more fitted so at the weekend I prefer to wear easy and comfortable pieces I love throwing a chunky sweater over a silk dress What are your top five ultimate musthave wardrobe items The first thing is a classic fit silk y shirt I invest in those a lot For me good denim is also a must have especially high waisted or boyfriend jeans When it comes to tops it s important to have a good cotton top that can take you from day to night One of my favourites is a white stiff cotton one from Wilfred that s extra extra long at the back You are an expert at putting together colour and wearing print What are your tips for introducing these into your everyday wardrobe For me I would wear a leather coat with a pink dress underneath and think it s totally normal but I realize that that is further than most women want to go The best thing is to start with easy layering pieces I recoommend investing in colourful and or printed blouses that you can wear underneath solids So if you have a black suit try investing in a peach or baby blue blouse instead of the usual white or grey ones What are your travel essentials I tend to wear elasticated trousers purely for comfort so I don t have too tight jeans cutting me off when I m sitting My favourite the Wilfred track pants with zippers and leather detailing which I love On top I often wear an easy knit that s breathable but still warm because sometimes it gets super hot or cold on the airplane I ve also started wearing an amazing travel outfit from Wilfred it looks like a high end pair of cashmere pyjamas but it looks quite chic when I pair it with earrings 121
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ANNA top KYLE pant 124
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The Aritzia woman loves fashion and knows about the latest trends but does not follow them blindly 126
Tiyana Grulovic 127
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VERA dress ALLY vest 129
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Street Sport Art Apparel ALEX sweater LEXI legging 133
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TNA 135 TNA TNA Streets Sport Artistry Relaxed irreverent and immersed in the current moment Tna s street and sports influences are apparent in custom graphics and iconic silhouettes from skate culture The free spirited sensibility takes a maximalist turn re mixing street wear via the lens of today s trends Each item is made for all day wear with an urban edge allowing the TNA woman to express herself while staying comfortable during relaxed and busy days alike
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ARIA top LORI tracksuit 137
138 TYLA sweater LEXI legging
TYLA sweater LEXI legging 139
140 CANDI sweatsuit LEX jacket
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TINASHE The TNA Trendsetter How would you describe your day today personal style Moody My style changes from one day to the next It really all depends on what side of the bed I wake up on What are the three most worn pieces in your wardrobe An oversized T shirt or crop sweater sweat pants and sneakers Does your fashion mirror your music style which has a lot of sass and attitude or do you play it safe with fashion I guess the best way for me to describe myself and my personal style is that I don t like to be generalized and put in one singular box In music I m not just one thing and the same can be said for my sense of fashion How if at all does your style change when you re on stage It all about confidence when you hit the stage When you re confident everything looks better The crowd helps because they give you this oneof a kind amazing energy You seem confident in both your music and your fashion sense But is there any fashion advice that you would offer to your younger self I never wore sneakers in my teens I would tell my younger self to buy a pair of J s Jordans The heels aren t fooling anyone You ve been spotted in various pieces from Vancouver based brand TNA do you have a favourite look or item from the line I love the entire athleisure style vibe to the collection It really goes handin hand with my laid back persona The best thing about both TNA and Aritzia as a brand is that it extends past fashion and really becomes like a lifestyle When I m in the clothes I feel a certain way and that feeling doesn t come around all that often Finally what are you most excited about when it comes to fall fashion Peacoats and knee high boots 143
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PENNY sweater TERRY pant MYRA jacket KELLY turtleneck Lisa sweater 147
LYLA sweater SYRA jean 148
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Fresh bold and playful pieces with a nod to rebellion PASCALE dress 153
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KORA shawl WYNN top DAISY shorts 155
pop lin p pl n noun 1 a plain woven fabric typically a lightweight cotton with a corded surface Super crisp naturally breathable and cool to the touch 156
MARIA top MARIA skirt 157
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Lifestyle essentials with natural fabrics and utilitarian detailing JAMIE jacket RITA top JAMIE pant 163
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ERYN cardigan BRINA top TIM shorts 165
WAND 166
DER 167
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Minimalist design modern silhouettes and impeccable details CALISCH crossbody 173
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SILO hobo bag 175
CROYA crossbody 176
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Elegance for movement where nnovation meets individual expression RUDY crop top VAL shorts 181
182 MASON jacket LISA sports bra TAY legging
HEIDI jacket ELLA sports bra MANDI legging 183
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FIONA tops TRINA shorts 185
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Model Kyana and hair and makeup artist Nabra Badr doing a quick hair change on the set of Aritzia the Book s TNA shoot Getting ready with Stella and Nabra on set for the Wilfred photo shoot 188
On set with Stella and photographer Dominique at the Wilfred shoot A few laughs between looks with Kyana and Diptych Studio owner Dylan at the TNA photo shoot 189
Cred 190
dits 191
WRITING CREDITS Credited written content has been altered for thematic purposes About Us n d Retrieved from http www aritzia com en aritzia about aritzia about us html Amed I 2009 CEO Talk Brian Hill Chief Executive Officer Aritzia Business of Fashion Retrieved from https www businessoffashion com articles ceo talk ceo talk brian hill chief executive officer aritzia Aritzia CEO fashions family business into international success CEO Series 2013 May 03 Beedie School of Business Beedie Newsroom Retrieved from http beedie sfu ca newsroom 2013 05 aritzia ceo fashions family business into international success ceo series Di Verdi S 2013 An Empire State of Mind Canadian Business Retrieved from http www canadianbusiness com companies and industries an empire state mind Fantacci L Interviewer Issa C Interviewee n d In Conversation with Caroline Issa Retrieved from Wardrobe Icons http wardrobeicons com the icons update interview fashion muse caroline issa laurafantacci 3 Harris A Interviewer Tinashe Interviewee 2015 September 9 Style Q A In tune with Tinashe Retrieved from Vancouver Sun web site http www vancouversun com life fashion beauty style tune with t inashe 11341516 story html Hollis S 2008 Entrepreneur of the Year Brian Hill BC Business Retrieved from https www bcbusiness ca 2008 entrepreneur of the year brian hill Our Story n d Retrieved April 12 2017 from Hills of Kerrisdale website http www hillsofker risdale com our_story html Sam M Interviewer Grulovic T Interviewee 2014 December 19 Exclusive Q A with Aritzia Fashion Director Tiyana Grulovic Interview transcript Retrieved from Style By Fire web site http www stylebyfire ca 2014 12 19 exclusive qa aritzia fashion director tiyana grulovic Taylor J Interviewer Roche D Interviewee Dani Roche Interview transcript Retrieved from Coveteur web site http coveteur com 2017 01 10 dani roche closet kastor and pollux founder The Ground Editors 2015 October 20 Silent Symphony A fashion Poem The Ground Retrived from http www thegroundmag com silent symphony a fashion poem IMAGE CREDITS About Us n d Retrieved from http www aritzia com en aritzia about aritzia about us html Amed I 2009 CEO Talk Brian Hill Chief Executive Officer Aritzia Business of Fashion Retrieved from https www businessoffashion com articles ceo talk ceo talk brian hill chief executive officer aritzia Anderson E Photographer 2016 Tucson desert Photograph Retrieved from http ellyseanderson com tucson Anderson E Photographer 2016 Tucson Girl in blue dress facing front in front of grass Phot graph Retrieved from http ellyseanderson com tucson Anderson E Photographer 2016 Tucson Girl in blue dress facing side in front of rocks Photo graph Retrieved from http ellyseanderson com tucson Anderson E Photographer 2016 Tucson Girl in white dress Photograph Retrieved from http ellyseanderson com tucson Anderson E Photographer 2016 Tucson Girl with camera Photograph Retrieved from http ell yseanderson com tucson Anderson E Photographer 2016 Tucson stacked rocks Photograph Retrieved from http ellyse anderson com tucson 192
Anderson E Photographer 2016 Tucson yellow door Photograph Retrieved from http ellysean derson com tucson Aritzia CEO fashions family business into international success CEO Series 2013 May 03 Beedie School of Business Beedie Newsroom Retrieved from http beedie sfu ca newsroom 2013 05 aritzia ceo fashions family business into international success ceo series Aritzia store front Photograph Retrieved from http www aritzia com en aritzia about aritzia aboutus html Aritzia Summer 16 n d Photograph Retrieved from http meriliese com summer 16 Beige tone hobo bag on person s arm n d Photograph Retrieved from http www aritzia com en brands auxiliary Beige tone snakeskin bag n d Photograph Retrieved from http www aritzia com en brands auxili ry Beige top handle bag on shoulder of girl n d Photograph Retrieved from http www aritzia com en brands auxiliaryBlack bag held at angle n d Photograph Retrieved from http www aritzia com en brands auxiliary Black crop top on blonde girl n d Photograph Retrieved fromb http www aritzia com en brands constant Blue jacket with tripe on model looking doen n d Photograph Retrieved from http www aritzia com en brands constant Chair in front of clothes and plant Photograph Retrieved From http www aritzia com en aritzia about aritzia about us html Clothing display with mannequin plant and bench Photograph Retrieved From http www aritzia com en aritzia about aritzia about us html Di Verdi S 2013 An Empire State of Mind Canadian Business Retrieved from http www canadianbusi ness com companies and industries an empire state mind Drawers with paintings and terrarium Photograph Retrieved From http www aritzia com en aritzia about aritzia about us html Fantacci L Interviewer Issa C Interviewee n d In Conversation with Caroline Issa Retrieved from Wardrobe Icons http wardrobeicons com the icons update interview fashion muse caroline issa laura fantacci 3 Girl in blue button down and white shorts n d Photograph Retrieved from http www aritzia com en brands talula Girl in brown suede jacket n d Photograph Retrieved from http www aritzia com en brands talula 193
Girl in white top and beige shawl n d Photograph Retrieved from http www aritzia com en brands talula Girl in white top and blue pants n d Photograph Retrieved from http www aritzia com en brands community Girl in white top and white skirt n d Photograph Retrieved from http www aritzia com en brands talula Girl looking through clothing Photograph Retrieved from http www aritzia com en aritzia about arit zia about us html Grey top on blonde girl sitting n d Photograph Retrieved from http www aritzia com en brands constant Harris A Interviewer Tinashe Interviewee 2015 September 9 Style Q A In tune with Ti nashe Retrieved from Vancouver Sun web site http www vancouversun com life fashion beauty style tune wi th tinashe 11341516 story html Hollis S 2008 Entrepreneur of the Year Brian Hill BC Business Retrieved from https www bcbusi ness ca 2008 entre 194
SPECIAL THANKS TO NABRA BADR MIKAE JAE RAHNA WANAS 195
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