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Book Discoverability & Sales Trends Autumn 2024PART 3

Supadu insights and trends collected from our customer data and the wider ebook publishing industryThe landscape of book publishing is constantly evolving; driven by technology, reader preferences and social media. It is essential that publishers take both the current and the emerging industry trends on board, to ensure broader access to their books. By staying up to date with the latest developments, embracing new opportunities, as well as using readily available digital tools to engage readers directly, publishers can simply make small changes to make fruitful gains and workflow improvements. We’ve broken our report into five easy to read parts.2Genre Specific MarketingCart Abandonment Social Media MattersFrontlist vs Backlist TitlesMultiple Formats, Keywords & Metadata0102030405

PART 3Social media matters

Why social media mattersSocial media marketing is crucial for publishers. It broadens audience reach, fosters real-time engagement and builds communities around content. Not only is it cost-effective compared to traditional advertising, social media marketing also allows for precise targeting and detailed analytics.A strong social media presence shows your community and potential customers that you are engaged with your audience. Social Media pages are crucial for driving traffic to specific areas such as your website in general or individual product details pages for the books you are marketing to your audiences. 4

Tailoring your content to social media platforms.Social Media Social media can sometimes be hard to navigate and publishers are finding it difficult to find the correct platforms to reach their desired audience.Not only is it vital to choose the right platform for your business, it is also important to tailor your writing to your platform of choice.For example, if you make the decision to use only TikTok, you will find that writing is not the route to an engaged audience whereas with X, you will find that writing short but informative posts is. Although TikTok has been on a steady increase since 2020, it is important to note that Facebook is still the most popular platform amongst buyers in the UK. This graph provided by Nielsen indicates that although Facebook use has dropped, it is still significantly higher than the other social channels.SOURCE: Writing for different social media platforms 5

Influencer MarketingBook Clubs Micro influencers are a cost efficient way you can market your books to your specific target audience. In an article by the Charle Agency, it is stated that Over 60% of consumers trust recommendations from influencers when making purchasing decisions.Celebrity book clubs have a vast influence and large follower base. Gaining their endorsement can catapult a book into the spotlight, reaching audiences that traditional marketing might miss. These endorsements often translate into increased sales, as fans trust and value their favourite celebrities' recommendations. KEY TRENDS KEY TRENDSSOURCE: Read more Influencer Marketing statistics6

Tiktok still driving salesSteady incline of TikTok usersTikTok’s prominence in the social media landscape remains robust, especially among younger demographics, but its future is increasingly uncertain.Publishers and content creators face evolving challenges as the platform grapples with regulatory scrutiny, competition from emerging apps, and shifts in user behavior. While TikTok continues to be a powerful tool for reaching and engaging audiences, those in publishing should remain flexible, exploring various digital strategies to adapt to potential changes.The number of people using TikTok has increased since its release in 2016. As of May 2024, TikTok had 1.04 billion users. Despite these huge numbers, TikTok has not surpassed Facebook (3.06 billion monthly active users) or YouTube (2.7 billion users). In fact, it lies beneath Whatsapp ( 2.4 billion) and Instagram ( 2.35 billion) KEY TRENDS7

Direct MarketingEmail MarketingAlthough social media marketing is becoming increasingly popular, direct marketing such as email marketing is still essential. Direct to consumer marketing allows you to connect with customers, sending them personalized, one-to-one communication.Benefits of a Direct to Consumer strategy include control of you brand message, valuable customer insights and an increase in sales.Email marketing is forecast to continue to increase revenue over the coming years. According to Statista, there were $4 bn email users in 2021 and this is expected to rise to $4.5 bn by 2025KEY TRENDS8

Websites, eCommerce and creative digital marketing solutions for trade & academic publishers, and university pressesContact sarah.arbuthnot@supadu.com for more info