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Book Discoverability & Sales Trends Autumn 2024PART 2
Supadu insights and trends collected from our customer data and the wider ebook publishing industryThe landscape of book publishing is constantly evolving; driven by technology, reader preferences and social media. It is essential that publishers take both the current and the emerging industry trends on board, to ensure broader access to their books. By staying up to date with the latest developments, embracing new opportunities, as well as using readily available digital tools to engage readers directly, publishers can simply make small changes to make fruitful gains and workflow improvements. We’ve broken our report into five easy to read parts.2Genre Specific MarketingCart Abandonment Social Media MattersFrontlist vs Backlist TitlesMultiple Formats, Keywords & Metadata0102030405
PART 2Cart Abandonment& Optimal Shipping
Cart abandonment mattersCart abandonment is a critical issue for eCommerce companies, often caused by a combination of factors that deter customers from completing their purchases. High shipping fees, complicated checkout processes, payment security concerns, mandatory account creation and poor website performance can all contribute to this problem. Additionally, inadequate return policies and customers who are merely browsing or comparing prices further exacerbate cart abandonment.Addressing these issues is crucial for eCommerce brands to improve the shopping experience and reduce abandonment rates.4
Cart abandonmentCart abandonment across the industryWhen customers add items to their cart but fail to complete the purchase, sales opportunities are lost. In fact, cart abandonment costs eCommerce brands $18 billion per year in lost sales revenue.High abandonment rates can signal issues with your sites’ user experience such as a lengthy checkout process. Issues like this can damage your brand’s reputation and reduce customer loyalty. Addressing cart abandonment is crucial for maximizing conversion rates and ensuring a seamless shopping experience.‘A lengthy checkout with too many steps drives almost one in five customers away from their online shopping carts.’Baymard Institute 2023KEY TRENDSSOURCE: 21 cart abandonment statistics 5
Principle reasons for cart abandonmentThere a number of reasons for cart abandonment, such as extra costs being too high or requiring an account.Some factors are difficult to avoid but there are certain steps you can take to ensure maximum conversion.The average Cart Abandonment rate across the online eCommerce industry has been steadily climbing since 2014, according to Statista, reaching 70% for the first time since 2013 in 2023. 6
Av. cart abandonment rate69.95%Av. cart abandonment rate aer the addition of Supadu Smart Buy Buttons26.9%Cart abandonment rate across all industriesSOURCE: Baymard Institute 2023Of total value Smart Buy Button sales were lost to cart abandonment SOURCE: Supadu Insights March 2024KEY TRENDS KEY TRENDS7
Smart Buy ButtonsSupadu Smart Buy Buttons halve the rate of cart abandonment by enabling one-click purchasing power from websites, social channels and digital marketing channels that have no existing eCommerce functionality. It brings the cart to the customer.Using a Smart Buy Button to take your eCommerce directly to your customer takes all the hassle out of running your own eCommerce platform!“Smart Buy Buttons have transformed our D2C business model, offering customers a smooth and streamlined checkout experience on IndiePubs”KEY TRENDS8
Shipping costs impact cart abandonment more than any other factor!Average Shipping rates$4.24Across 75,395 orders SOURCE: Supadu Insights August 2024KEY TRENDS9
Websites, eCommerce and creative digital marketing solutions for trade & academic publishers, and university pressesContact sarah.arbuthnot@supadu.com for more info