Return to flip book view

Brand Assets Guide

Trail King Brand Assets Guide Our customers success is our top priority WELCOME TO TRAIL KING At Trail King we build products that move the world connecting ideas improving communities and ensuring a dependable haul whether you are driving hundreds or thousands of miles Trail King trailers range in load capacity from 12 000 pounds to 1 000 000 pounds Although we are recognized globally as the king of large specialized trailers Trail King manufactures four main product series Open Deck Construction excellent for all sizes of construction equipment and materials Open Deck Commerical delivering loads safely and efficiently Materials Hauling Agriculture with innovative delivery qualities for farm and field and the Materials Hauling Construction Series for gravel sand rock or anything else that is needed on site and on time Specialized Hauling Leader We began as a manufacturer of small agricultural trailers nearly 50 years ago Since then we have seen such enormous growth that we have become the market leader in specialized hauling solutions We now are an ever increasing presence in the national and international market place supported by a network of almost 400 dealer locations across the US and Canada Customer Driven Innovations Engineering excellence and seeking out customer input has always been at the core of our manufacturing philosophy We remain a provider of innovative solutions and new product developments to fit each customer s needs from simple cargo trailers to complex road warriors Virtually no hauling task is too difficult to handle About Trail King Trail King Brand Assets Guide We don t just build trailers we design hauling solutions We re not your average trailer builder We are known for exceptional quality and our hard working and talented craftsmen and women are dedicated to building the world s most versatile and reliable trailerstrailers that get the job done and pay back their owner s investment again and again State of the Art Facilities Our commitment to outstanding workmanship customer service and effective leadership will continue to make our products better With state of the art manufacturing facilities in Mitchell and Yankton SD and West Fargo ND and over 800 employees Trail King is equipped to engineer and manufacture trailers serving the construction commercial hauling agriculture and specialized transport industries Our Team Headquartered in Mitchell SD Trail King proudly employs 820 individuals and serves 360 dealers across North America Trail King Industries proudly supports our communities volunteering time donating funds and getting involved in various non profit and city efforts Trail King is a top contributor to the United Way assists in building homes for Habitat for Humanity and annually delivers over 500 meals for the senior nutrition program Meals on Wheels

Trail King Brand Assets Guide Our customers success is our top priority WELCOME TO TRAIL KING At Trail King we build products that move the world connecting ideas improving communities and ensuring a dependable haul whether you are driving hundreds or thousands of miles Trail King trailers range in load capacity from 12 000 pounds to 1 000 000 pounds Although we are recognized globally as the king of large specialized trailers Trail King manufactures four main product series Open Deck Construction excellent for all sizes of construction equipment and materials Open Deck Commerical delivering loads safely and efficiently Materials Hauling Agriculture with innovative delivery qualities for farm and field and the Materials Hauling Construction Series for gravel sand rock or anything else that is needed on site and on time Specialized Hauling Leader We began as a manufacturer of small agricultural trailers nearly 50 years ago Since then we have seen such enormous growth that we have become the market leader in specialized hauling solutions We now are an ever increasing presence in the national and international market place supported by a network of almost 400 dealer locations across the US and Canada Customer Driven Innovations Engineering excellence and seeking out customer input has always been at the core of our manufacturing philosophy We remain a provider of innovative solutions and new product developments to fit each customer s needs from simple cargo trailers to complex road warriors Virtually no hauling task is too difficult to handle About Trail King Trail King Brand Assets Guide We don t just build trailers we design hauling solutions We re not your average trailer builder We are known for exceptional quality and our hard working and talented craftsmen and women are dedicated to building the world s most versatile and reliable trailerstrailers that get the job done and pay back their owner s investment again and again State of the Art Facilities Our commitment to outstanding workmanship customer service and effective leadership will continue to make our products better With state of the art manufacturing facilities in Mitchell and Yankton SD and West Fargo ND and over 800 employees Trail King is equipped to engineer and manufacture trailers serving the construction commercial hauling agriculture and specialized transport industries Our Team Headquartered in Mitchell SD Trail King proudly employs 820 individuals and serves 360 dealers across North America Trail King Industries proudly supports our communities volunteering time donating funds and getting involved in various non profit and city efforts Trail King is a top contributor to the United Way assists in building homes for Habitat for Humanity and annually delivers over 500 meals for the senior nutrition program Meals on Wheels

General Guidelines Trail King Brand Assets Guide Who is this guide for Guide Imagery Notes This guide is for anyone who wants to use Trail King s brand assets in their marketing or advertising and briefly covers guidelines for the assets approved for use Throughout this asset guide you will see images of Trail King trailers The preferred choice for trailer image in any design is always a PNG version with the background knocked out These images can be used in various aesthetically pleasing ways as you will see throughout the manual Why is it important These guidelines outline the general rules when using Trail King s brand assets and showcasing Trail King content Consistent use of these assets helps people easily recognize references to Trail King and protects company trademarks It is important that your marketing materials use Trail King standards and approved assets correctly This guide will help you to meet those standards To request approved assets please email Kara Kayser or Amber Hiles karakayser trailking com ahiles trailking com Merchandizing Trail King doesn t permit or license its trademarks logos or other intellectual property for use on merchandise or other products such as clothing hats or other promotional products Trail King Brand Assets Guide BRAND ASSETS

General Guidelines Trail King Brand Assets Guide Who is this guide for Guide Imagery Notes This guide is for anyone who wants to use Trail King s brand assets in their marketing or advertising and briefly covers guidelines for the assets approved for use Throughout this asset guide you will see images of Trail King trailers The preferred choice for trailer image in any design is always a PNG version with the background knocked out These images can be used in various aesthetically pleasing ways as you will see throughout the manual Why is it important These guidelines outline the general rules when using Trail King s brand assets and showcasing Trail King content Consistent use of these assets helps people easily recognize references to Trail King and protects company trademarks It is important that your marketing materials use Trail King standards and approved assets correctly This guide will help you to meet those standards To request approved assets please email Kara Kayser or Amber Hiles karakayser trailking com ahiles trailking com Merchandizing Trail King doesn t permit or license its trademarks logos or other intellectual property for use on merchandise or other products such as clothing hats or other promotional products Trail King Brand Assets Guide BRAND ASSETS

Trail King Brand Assets Guide TRAIL KING LOGOS The crown logo is our most recognized and beloved asset It is used to represent our brand and product In addition Trail King frequently employs the use of our logotype Our trailers are best identified not by the crown logo but by our triangle cut outs Trail King has individual logos for our line of services Parts Finance and our Refurb Program Clear Space Shape and Proportion To preserve the integrity of our logos always maintain a minimum clear space around the logo This clear space insulates our logos from distracting visual elements such as other logos copy illustrations or photography To ensure accurate and consistent use never alter rotate embellish or attempt to recreate the Trail King logos The proportions and shape of all Trail King logos should never be altered for any reason To resize proportionally hold the Shift key in most sofware programs to maintain sizing while scaling up or down Always maintain the minimum clear space Size Be sure the logos are reproduced in a legible size and that they do not appear subordinate to any other partner logos included on your creative executions Color Do not modify the logos in any way Correct colors versions are available Trail King Brand Assets Guide

Trail King Brand Assets Guide TRAIL KING LOGOS The crown logo is our most recognized and beloved asset It is used to represent our brand and product In addition Trail King frequently employs the use of our logotype Our trailers are best identified not by the crown logo but by our triangle cut outs Trail King has individual logos for our line of services Parts Finance and our Refurb Program Clear Space Shape and Proportion To preserve the integrity of our logos always maintain a minimum clear space around the logo This clear space insulates our logos from distracting visual elements such as other logos copy illustrations or photography To ensure accurate and consistent use never alter rotate embellish or attempt to recreate the Trail King logos The proportions and shape of all Trail King logos should never be altered for any reason To resize proportionally hold the Shift key in most sofware programs to maintain sizing while scaling up or down Always maintain the minimum clear space Size Be sure the logos are reproduced in a legible size and that they do not appear subordinate to any other partner logos included on your creative executions Color Do not modify the logos in any way Correct colors versions are available Trail King Brand Assets Guide

Crown Logo Trail King Brand Assets Guide Crown Logo Trail King Brand Assets Guide CROWN LOGO The Trail King crown is our sigil the main identifier of our brand Trail King uses ONLY three versions of the crown logo full color metallic black or white Do not attempt to recreate the logo or gradients JPEG and or PNG images are available for use upon request Always size proportionally but never size the crown logo so small that it is no longer legible In the case that the crown is not suitable for the space please use the Trail King logotype If you cannot read the text on the logo or it appears blurry refrain from use Avoid stylizing the crown logo with drop shadows outer glow 3D effects etc On light backgrounds use full color or black logo On dark backgrounds use full color or white logo The full color metallic logo looks great on light and dark colors In any fair use situation ensure the crown logo has plenty of white space or breathing room Other logos or supportive text should not be too close Do not change the color of the logo Use only full color metallic white or black Do not warp original proportions Do not use light logos on light backgrounds or dark on dark backgrounds Never present the logo with any opacity It should always be 100 opaque Do not place the logo over the focus of the image The logo should be secondary

Crown Logo Trail King Brand Assets Guide Crown Logo Trail King Brand Assets Guide CROWN LOGO The Trail King crown is our sigil the main identifier of our brand Trail King uses ONLY three versions of the crown logo full color metallic black or white Do not attempt to recreate the logo or gradients JPEG and or PNG images are available for use upon request Always size proportionally but never size the crown logo so small that it is no longer legible In the case that the crown is not suitable for the space please use the Trail King logotype If you cannot read the text on the logo or it appears blurry refrain from use Avoid stylizing the crown logo with drop shadows outer glow 3D effects etc On light backgrounds use full color or black logo On dark backgrounds use full color or white logo The full color metallic logo looks great on light and dark colors In any fair use situation ensure the crown logo has plenty of white space or breathing room Other logos or supportive text should not be too close Do not change the color of the logo Use only full color metallic white or black Do not warp original proportions Do not use light logos on light backgrounds or dark on dark backgrounds Never present the logo with any opacity It should always be 100 opaque Do not place the logo over the focus of the image The logo should be secondary

Trail King Brand Assets Guide Trail King Brand Assets Guide LOGOTYPE Print Media Examples The Trail King logotype adorns our manufactured trailers in many locations on the bed rear and neck of the trailer The Trail King logotype is used in design scenarios in which the crown logo is not ideal Please see the examples below for appropriate use Trail King takes liberty to use the logotype with or without the crown identifier depending on the situation Only white or black versions of the logotype are permitted for use Do not add masks change the color stretch or adjust the opacity As with all of our logos proper spacing around the logo is essential Print Applications

Trail King Brand Assets Guide Trail King Brand Assets Guide LOGOTYPE Print Media Examples The Trail King logotype adorns our manufactured trailers in many locations on the bed rear and neck of the trailer The Trail King logotype is used in design scenarios in which the crown logo is not ideal Please see the examples below for appropriate use Trail King takes liberty to use the logotype with or without the crown identifier depending on the situation Only white or black versions of the logotype are permitted for use Do not add masks change the color stretch or adjust the opacity As with all of our logos proper spacing around the logo is essential Print Applications

Trail King Brand Assets Guide Trail King Brand Assets Guide LOOK FOR THE TRIANGLES SEE TRAIL KING TRIANGLES The registered Trail King triangles are the easiest way to identify a Trail King trailer on the road Do not change the color of the beam or attempt to recreate the gradient Do not place elements over the triangles Most often the triangles are used in the format of the ibeam with the triangles cut out of the design Any color or image in the design is allowed to show through the triangles The ibeam is commonly used as a divider The ibeam graphic should be scaled proportionally and not too small or too large The triangles are always used as secondary elements in graphics Do not use them as a focal point LookFortheTriangles Trail King also uses the triangles without the beam Triangles should always be used in groups of 6 or more and they should never be grouped vertically With the exception of the services logos Trademarked apparel only available at trailking com C0C0C0 FFFFFF 000000

Trail King Brand Assets Guide Trail King Brand Assets Guide LOOK FOR THE TRIANGLES SEE TRAIL KING TRIANGLES The registered Trail King triangles are the easiest way to identify a Trail King trailer on the road Do not change the color of the beam or attempt to recreate the gradient Do not place elements over the triangles Most often the triangles are used in the format of the ibeam with the triangles cut out of the design Any color or image in the design is allowed to show through the triangles The ibeam is commonly used as a divider The ibeam graphic should be scaled proportionally and not too small or too large The triangles are always used as secondary elements in graphics Do not use them as a focal point LookFortheTriangles Trail King also uses the triangles without the beam Triangles should always be used in groups of 6 or more and they should never be grouped vertically With the exception of the services logos Trademarked apparel only available at trailking com C0C0C0 FFFFFF 000000

Trail King Brand Assets Guide Trail King Brand Assets Guide SERVICES Trail King doesn t just build trailers From financing a trailer to a complete refurbishment at our Factory Service Center Trail King is there to keep your team hauling day in and day out Trail King services logos should not be used in place of a crown or logotype rather they should be used in tandem Each of our services is identified by it s own logo and it s the only instance in which Trail King utilizes colors other than black grey and white in the pallete As always the logos should be sized proportionally Do not change the color of the elements within the logo and do not attempt to recreate the logo or text Always use the logo to represent that unique offering Colors within the services palette may be used in media designs as a complement to the logo Strive for balance Do not place the services logos directly over an image 004A98 009444 6D6E71 Using the services logos over a dark background is prohibited When working with services individually avoid using the full pallette White is preferred

Trail King Brand Assets Guide Trail King Brand Assets Guide SERVICES Trail King doesn t just build trailers From financing a trailer to a complete refurbishment at our Factory Service Center Trail King is there to keep your team hauling day in and day out Trail King services logos should not be used in place of a crown or logotype rather they should be used in tandem Each of our services is identified by it s own logo and it s the only instance in which Trail King utilizes colors other than black grey and white in the pallete As always the logos should be sized proportionally Do not change the color of the elements within the logo and do not attempt to recreate the logo or text Always use the logo to represent that unique offering Colors within the services palette may be used in media designs as a complement to the logo Strive for balance Do not place the services logos directly over an image 004A98 009444 6D6E71 Using the services logos over a dark background is prohibited When working with services individually avoid using the full pallette White is preferred

General Guidelines Trail King Brand Assets Guide Trail King Brand Assets Guide DESIGN ASSETS

General Guidelines Trail King Brand Assets Guide Trail King Brand Assets Guide DESIGN ASSETS

Trail King Brand Assets Guide COLORS Trail King s color palette is simple and timeless white black and c0c0c0 which appears to be a shade of black but is actually a mixture of cyan magenta and yellow As with our blue Parts grey Refurb and green Finance logos the grey color is very specific to our brand and the guidelines do not allow for other shades Our guidelines do not include painted trailers Trail King offers standard colors for trailers but also has a color match option We ll build your trailer and paint it any color you can imagine But as far as our color palette goes for branding you get three colors white black and c0c0c0 000000 C0C0C0 FFFFFF 004A98 009444 6D6E71 Trail King Brand Assets Guide

Trail King Brand Assets Guide COLORS Trail King s color palette is simple and timeless white black and c0c0c0 which appears to be a shade of black but is actually a mixture of cyan magenta and yellow As with our blue Parts grey Refurb and green Finance logos the grey color is very specific to our brand and the guidelines do not allow for other shades Our guidelines do not include painted trailers Trail King offers standard colors for trailers but also has a color match option We ll build your trailer and paint it any color you can imagine But as far as our color palette goes for branding you get three colors white black and c0c0c0 000000 C0C0C0 FFFFFF 004A98 009444 6D6E71 Trail King Brand Assets Guide

Trail King Brand Assets Guide TYPEFACES Antique Olive Bold Trade Gothic LT Light Regular Look familiar Antique Olive Bold is the name of the typeface used to create our Trail King logo and logotype This typeface is rarely used for anything else keeping it sacred to the logo This light version of Trade Gothic is used for copy as it is an easily readable sans serif font In fact it s the typeface used throughout this manual for all section text EURO TECHNIC BOLD EXTENDED This typeface is only used for headers with a short amount of text One three words maximum It s a punchy font and for Trail King uses only ever utilized as ALL CAPS Trade Gothic LT Bold Regular A popular choice for headings and subheadings Trade Gothic is widely used in nearly ALL Trail King print and digital media Again mostly utilized as ALL CAPS Century Gothic Century Gothic regular bold and italic are most widely used in correspondence Trade Gothic LT Regular Another choice for copy text Please note that while many of the light and bold versions of Trade Gothic are used not all typefaces in this font family are recommended Avoid italicized or condensed versions especially in headers or copy text Buffalo Trail King allows for additions to the typefaces for special campaigns and promotions For example when Trail King revealed it s updated mission and values in 2019 Buffalo came right along with it for signage and banners adding just a little bit of personality Use sparingly Trail King Brand Assets Guide

Trail King Brand Assets Guide TYPEFACES Antique Olive Bold Trade Gothic LT Light Regular Look familiar Antique Olive Bold is the name of the typeface used to create our Trail King logo and logotype This typeface is rarely used for anything else keeping it sacred to the logo This light version of Trade Gothic is used for copy as it is an easily readable sans serif font In fact it s the typeface used throughout this manual for all section text EURO TECHNIC BOLD EXTENDED This typeface is only used for headers with a short amount of text One three words maximum It s a punchy font and for Trail King uses only ever utilized as ALL CAPS Trade Gothic LT Bold Regular A popular choice for headings and subheadings Trade Gothic is widely used in nearly ALL Trail King print and digital media Again mostly utilized as ALL CAPS Century Gothic Century Gothic regular bold and italic are most widely used in correspondence Trade Gothic LT Regular Another choice for copy text Please note that while many of the light and bold versions of Trade Gothic are used not all typefaces in this font family are recommended Avoid italicized or condensed versions especially in headers or copy text Buffalo Trail King allows for additions to the typefaces for special campaigns and promotions For example when Trail King revealed it s updated mission and values in 2019 Buffalo came right along with it for signage and banners adding just a little bit of personality Use sparingly Trail King Brand Assets Guide

Trail King Brand Assets Guide Trail King Brand Assets Guide TK ONLINE

Trail King Brand Assets Guide Trail King Brand Assets Guide TK ONLINE

Trail King Brand Assets Guide Trail King Brand Assets Guide SOCIAL SHARING Let s connect The best part of our day is seeing the trailers that we designed and manufactured out doing the jobs they were built for Social media sharing has made this possible To reach as many customers as possible Trail King is active on the following social channels Facebook Instagram Twitter LinkedIn and Youtube Trail King also offers a LIVE CHAT feature on the website trailking com We d love to hear from you today This is the place for shout outs from industry trade shows and outdoor events Our dealer network shares what is happening in their local areas too Facebook is THEE hub for all things Trail King Here we share culture customer photos product updates new video links and news annoucements It is the most diverse of our channels trailkingind Hashtags trailkingindustries LinkedIn is Trail King s professional presence See company news related to job openings tradeshows and TK culture posts Use the official Trail King hashtags to stay in the conversation trailkingind trailking lookforthetriangles buildingsuccess trailkingtrailers trailkingind Looking to skip the culture and just want to see awesome rigs Instagram is all trailers all the time Instagram is also the place where we most often scope out customers photos to share to our page Tag us and we ll feature you trailkingind Trail King s YouTube channel offers operational videos features and options videos culture videos company videos and MORE While on the channel be sure to check out the playlists whenever we see a Trail King trailer represented in YOUR videos we save them to a Customer Vids playlist The videos here are valuable resources for our customers and dealers trailkingind

Trail King Brand Assets Guide Trail King Brand Assets Guide SOCIAL SHARING Let s connect The best part of our day is seeing the trailers that we designed and manufactured out doing the jobs they were built for Social media sharing has made this possible To reach as many customers as possible Trail King is active on the following social channels Facebook Instagram Twitter LinkedIn and Youtube Trail King also offers a LIVE CHAT feature on the website trailking com We d love to hear from you today This is the place for shout outs from industry trade shows and outdoor events Our dealer network shares what is happening in their local areas too Facebook is THEE hub for all things Trail King Here we share culture customer photos product updates new video links and news annoucements It is the most diverse of our channels trailkingind Hashtags trailkingindustries LinkedIn is Trail King s professional presence See company news related to job openings tradeshows and TK culture posts Use the official Trail King hashtags to stay in the conversation trailkingind trailking lookforthetriangles buildingsuccess trailkingtrailers trailkingind Looking to skip the culture and just want to see awesome rigs Instagram is all trailers all the time Instagram is also the place where we most often scope out customers photos to share to our page Tag us and we ll feature you trailkingind Trail King s YouTube channel offers operational videos features and options videos culture videos company videos and MORE While on the channel be sure to check out the playlists whenever we see a Trail King trailer represented in YOUR videos we save them to a Customer Vids playlist The videos here are valuable resources for our customers and dealers trailkingind

Trail King Brand Assets Guide Trail King Brand Assets Guide TK TEAM

Trail King Brand Assets Guide Trail King Brand Assets Guide TK TEAM

Trail King Brand Assets Guide MISSION From humble beginnings to who we are today Trail King has always kept one thing a priority our customers success This success means our way of life is preserved and improved upon We are the strong back that vital materials are carried on Materials like combines that harvest the world s food excavators that move earth for homes offices schools blades that power wind turbines to provide clean energy asphalt to pave roads one mile at a time backhoes to dig reservoirs that deliver safe water skid loaders for landscaping projects coils of copper to wire for electricity scrap metal to recycling facilities Trail King makes these things possible by taking the weight shouldering the load and answering the call to be there when needed most We keep teams hauling day in and day out protecting the investment The journey is as important as the destination We don t just sell trailers we provide hauling solutions We don t know what the future holds but we ll never stop making the best trailers in the world Mission Guidelines There are two versions of the mission statement one stacked square version and a longer horizontantal version Vector png and jpg files of these designs are available When typing the mission distinguish BUILDING SUCCESS as shown in the text all caps and bold Often this part of the phrase is used as a standalone as in Trail King is building success The hasttag buildingsuccess is frequently used on Instagram and Facebook The horizontal version of the mission statement may be used with or without the trailer silhouette Trail King Brand Assets Guide

Trail King Brand Assets Guide MISSION From humble beginnings to who we are today Trail King has always kept one thing a priority our customers success This success means our way of life is preserved and improved upon We are the strong back that vital materials are carried on Materials like combines that harvest the world s food excavators that move earth for homes offices schools blades that power wind turbines to provide clean energy asphalt to pave roads one mile at a time backhoes to dig reservoirs that deliver safe water skid loaders for landscaping projects coils of copper to wire for electricity scrap metal to recycling facilities Trail King makes these things possible by taking the weight shouldering the load and answering the call to be there when needed most We keep teams hauling day in and day out protecting the investment The journey is as important as the destination We don t just sell trailers we provide hauling solutions We don t know what the future holds but we ll never stop making the best trailers in the world Mission Guidelines There are two versions of the mission statement one stacked square version and a longer horizontantal version Vector png and jpg files of these designs are available When typing the mission distinguish BUILDING SUCCESS as shown in the text all caps and bold Often this part of the phrase is used as a standalone as in Trail King is building success The hasttag buildingsuccess is frequently used on Instagram and Facebook The horizontal version of the mission statement may be used with or without the trailer silhouette Trail King Brand Assets Guide

Trail King Brand Assets Guide VALUES Embrace change Promoting and encouraging innovation to lead our industry We are driven to continuously challenge ourselves to improve our products and service offerings for our customers Plan and Act with Facts Exercising sound business judgement in all our decisions and performing actions that inspire trust and confidence Seek out information to make smart decisions Go the Extra Mile Achieving more together and leveraging individual strengths Taking personal ownership and pride in our work and always putting forth our best effort Care for the Customer Since Trail King s inception we have always put the customer at the forefront We strive to provide an excellent experience exceptional value and consistently deliver on our commitment Invest in People We foster a safe environment and treat each other with respect Employees give so much to our customers company and community We invest in our employees so you can realize your full potential both personally and professionally Values Guidelines In design the text of the values is separated to add emphasis to the first words of each phrase EMBRACE PLAN GO CARE and INVEST the typeface used is Trade Gothic LTCondEighteen The rest of the text for each phrase is Buffalo In any design rendition of the values the type is always set in this manner Trail King Brand Assets Guide

Trail King Brand Assets Guide VALUES Embrace change Promoting and encouraging innovation to lead our industry We are driven to continuously challenge ourselves to improve our products and service offerings for our customers Plan and Act with Facts Exercising sound business judgement in all our decisions and performing actions that inspire trust and confidence Seek out information to make smart decisions Go the Extra Mile Achieving more together and leveraging individual strengths Taking personal ownership and pride in our work and always putting forth our best effort Care for the Customer Since Trail King s inception we have always put the customer at the forefront We strive to provide an excellent experience exceptional value and consistently deliver on our commitment Invest in People We foster a safe environment and treat each other with respect Employees give so much to our customers company and community We invest in our employees so you can realize your full potential both personally and professionally Values Guidelines In design the text of the values is separated to add emphasis to the first words of each phrase EMBRACE PLAN GO CARE and INVEST the typeface used is Trade Gothic LTCondEighteen The rest of the text for each phrase is Buffalo In any design rendition of the values the type is always set in this manner Trail King Brand Assets Guide

Trail King Brand Assets Guide Trail King Brand Assets Guide INTERNAL MATERIALS Email Signatures Signatures should be set up as shown using 10 pt Century Gothic for all items except the employee name which should be in 11 pt Century Gothic Bold Use a return between sections as shown Use of company logos in approved sizes is allowed though not advised as some servers will not automatically load images resulting in inconsistencies in the signature This email signature must be set up manually in each user s email application NAME FIRST LAST Title of Team Member 11 pt Century Gothic Bold 10 pt Century Gothic Italic Trail King Industries Inc 300 East Norway Avenue Mitchell SD 57301 D 000 000 000 M 000 000 0000 F 000 000 000 www trailking com Bold Business mobile only Optional Italic Business Cards Trail King business cards are clean and branded simply utilizing the logotype on the front and the crown on the back This is the one version of the logotype that is not a solid color The logotype and the i beam on the bottom front side mimic the white and grey gradient of the Trail King crown logo In addition these elements are spotUV coated Classic Do not attempt to recreate Trail King business cards Sales and Marketing are authorized to provide them from our trusted vendor

Trail King Brand Assets Guide Trail King Brand Assets Guide INTERNAL MATERIALS Email Signatures Signatures should be set up as shown using 10 pt Century Gothic for all items except the employee name which should be in 11 pt Century Gothic Bold Use a return between sections as shown Use of company logos in approved sizes is allowed though not advised as some servers will not automatically load images resulting in inconsistencies in the signature This email signature must be set up manually in each user s email application NAME FIRST LAST Title of Team Member 11 pt Century Gothic Bold 10 pt Century Gothic Italic Trail King Industries Inc 300 East Norway Avenue Mitchell SD 57301 D 000 000 000 M 000 000 0000 F 000 000 000 www trailking com Bold Business mobile only Optional Italic Business Cards Trail King business cards are clean and branded simply utilizing the logotype on the front and the crown on the back This is the one version of the logotype that is not a solid color The logotype and the i beam on the bottom front side mimic the white and grey gradient of the Trail King crown logo In addition these elements are spotUV coated Classic Do not attempt to recreate Trail King business cards Sales and Marketing are authorized to provide them from our trusted vendor

General Guidelines Trail King Brand Assets Guide Trail King Brand Assets Guide General These rules are intended to promote consistent use of the Trail King brand This makes it easier for people to instantly recognize references to Trail King and prevents consumer confusion These guidelines also help protect company trademarks Trail King dedicates substantial resources to the development and protection of its intellectual property In addition to seeking registration of its trademarks and logos around the world Trail King enforces its rights against people who misuse its trademarks THANK YOU

General Guidelines Trail King Brand Assets Guide Trail King Brand Assets Guide General These rules are intended to promote consistent use of the Trail King brand This makes it easier for people to instantly recognize references to Trail King and prevents consumer confusion These guidelines also help protect company trademarks Trail King dedicates substantial resources to the development and protection of its intellectual property In addition to seeking registration of its trademarks and logos around the world Trail King enforces its rights against people who misuse its trademarks THANK YOU