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PROPOSALTOYOTA AT THE PONTIAC SILVerdomeMICKEY THOMPSON ‘S OFF-ROAD CHAMPIONSHIP GRAN PRIX 1984
who we arewhat we dowhy it mattershow toyota can helpexcellence | innovation | leadershipCommitment and dedication to the long-term success and advancement of theoff-road industry through support of the Off-Road Motorsports Hall of Fame2Andrea Wade ©1986
who we arewhat we dowhy it mattershow Toyota can help3ORMHOF: the hall of fame of the off-road industryMission Statement: To educate and inspire present and future generations of the off-roadcommunity by celebrating the achievements of those who came before.Formed in 1978 by Ed Pearlman, founder of the National Off-Road Racing Assn (NORRA)Rod Hall becomes ORMHOF’s second chairman in 1995, serving in the role for 20 yearsIn 2015 Rod Hall selects Mark McMillin to lead as ORMHOF’s third chairmanORMHOF is governed by an all-volunteer board of directorsThere are currently 128 inductees in the Off-Road Motorsports Hall of FameORMHOF has a collection of off-road vehicles located at museums across the countryDigital collections on the ORMHOF website include print, images, video, and audioThe annual ORMHOF Gala is Off-Road’s Biggest Night of the YearThe Hall of Fame is funded by off-road industry members, partners, and donorsORMHOF has received a 2024 Gold Rating by non-profit rating service CandidORMHOF Fast Facts
Current vehicle locations:Don Laughin’s Classic Car Museum, Laughlin NVMuseum of American Speed, Lincoln NEMotorsports Hall of Fame of America, Daytona Speedway FLwho we arewhat we dowhy it mattershow toyota can help4ORMHOF legacy inductee Bob Gordon in the legendary Chenowth buggy, Betsy The Off-Road Motorsports Hall of Fame maintains a collection of eight vintageoff-road vehicles valued at nearly $2 million, displayed at museums and events around the country.Petersen Museum Los Angeles CAVehiclesPreserving the history of the sport of off-roadORMHOFORMHOF on the RoadMotorsports HoF of AmericaDaytona Speedway FLDon Laughlin’s Classic Car MuseumLaughlin NV
ORMHOF legacy inductee Bob Gordon and inductee Frank 'Butch' Arciero
raced the legendary Chenowth off-road buggy, "Betsy".
5The Off-Road Motorsports Hall of Fame maintains online collections documenting the history ofoff-road, including print, images, video, and audio. ORMHOF has obtained rights to digitize the entire Dusty Times magazine collection,spanning thirty years of off-road history. The entire Dusty Times collection, all 368 issues --more than 20,000 pages! -- is now available online for all to enjoy. This priceless archivechronicles Toyota’s involvement in the sport of off-road from 1983 to 2013.Toyota on the Cover: Dusty Times Magazine,Volume 2, Number 11The Off-RoadMotorsports Hall ofFame Dusty TimesCollection chroniclesFord’s involvement in thesport of off-road from1983 to 2013. ORMHOF documents the history of the sport of off-road through an extensiveimage preservation program. Dozens of metal file cabinets full of historic off-road materialswere ‘rescued’ from decay in a metal storage shed and transferred to Bankers Boxes in climate-controlled storage. The contents is sorted, cataloged, and digitized as funds become available.ORMHOF Digital CollectionsPrintImagesPhotographyis where the pastmeets thepresentDestin Sparks
6 ORMHOF received a donation of an entire pallet of original off-road racefootage and has undergone a massive project to digitize the hundreds of hours of raw footage,and then edit and post videos to the Off-Road Motorsports Hall of Fame YouTube Channel. There are still hundreds of hours of footage to go through, as funds become available.Toyota on the ORMHOF YouTube Channel:Ivan Stewart at the 1990 Baja 500. This helicopter footage from theORMHOF archives has been viewed over 94,000 times.Video ORMHOF board member Rich Klein is on a mission to record an audio podcastwith every living inductee in the Off-Road Motorsports Hall of Fame. His weekly Conversationswith Big Rich podcast has surpassed 200 episodes. The ORMHOF inductee episodes aresponsored by the Off-Road Motorsports Hall of Fame and have recorded nearly 2,000 minutesof audio chronicling off-road history in the inductees’ own words. There are many more storiesto be told! Audio
“Your story is our story.” ORMHOF gives everyone in off-road the opportunityto record their history in the official archives of the Off-Road Motorsports Hall of Fame aspart of the International Off-Road Registry. ORMHOF recognizes businesses, clubs, associations, and events with 50 years ormore of history in off-road with Heritage designation in the official archives of the Off-RoadMotorsports Hall of Fame.7ORMHOF recognizes the Checkers Off-Road Racing Team with Heritagestatus in the official archives of the Hall of Fame.RegistryHeritage
8Off-Road’s Biggest Night of the Year The annual Off-Road Motorsports Hall of Fame Induction & Awards Gala is off-road’s biggest night of the year, bringing an enthusiastic who’s who of attendees to Las Vegasto celebrate the very best in off-road.Gala
The annual ORMHOF Auction held in conjunction with the Induction & Awards Gala isthe Hall of Fame’s major fundraiser. Bids can be placed in person or online for great itemsdonated by ORMHOF supporting businesses and individuals. In addition to celebrating the incoming Hall of Fame inductees, special awards arepresented in several categories to further ORMHOF’s mission to educate and inspire presentand future generations of off-road enthusiasts.9ORMHOF salutes the rising stars of the off-roadindustry. ORMHOF inductee Bud Feldkamp, left,congratulates Loren Healy on his Impact Award.AuctionAwardsBaja Pits received the 2023 Dick LandfieldHelping Hand Award. Dick was an ORMHOFinductee and board memberChris Blais (seated) was honored with the2023 Louis Unser Never Give Up AwardORMHOF gives back: Clean-Dezert accepted theORMHOF 2023 Land Use DonationImpact Helping HandNever Give Up Land Use
ORMHOF shares the history of off-road through the Hall ofFame website, Facebook & Instagram (Meta), YouTube, and a Quarterly eNewsletter. Off-road fans who find our content are loyal followers. As social media has evolved intoa ‘pay to play’ landscape, we have added a budget for social media in 2024 to increaseour reach and followers.10Facebook & Instagram WebsiteORMHOF Meta Platforms (Facebook & Instagram) had a reach of98.7K in March, up 129.5% from the previous month.Social MediaORMHOF’s home page has been viewed over 439,000 times. Legends live at ormhof.org
11YouTubeeNewsletterORMHOF YouTube Channel videos have been viewed135,800 times since January 2022ORMHOF’s eNewsletters have an average open rate of49%, above the Industry Average
who we arewhat we dowhy it mattershow toyota can help12Building Toyota’s Off-Road Legacy: Tom Morris, Ivan Stewart, Cal Wells III, Cal Wells JrWhy Does a Hall of Fame Matter?The Off-Road Motorsports Hall of Fame plays a vital role in honoring achievement, preservinghistory, inspiring others, fostering community, and validating excellence, bringing a sharedsense of pride and identity to the off-road community in North America and around the world.Corporate Social Responsibility (CSR): Supporting the Off-Road Motorsports Hall of Fameenhances a company’s broader social responsibility efforts by investing in initiatives that honorindustry achievements and promote professional development. Companies that support theHall of Fame demonstrate commitment to giving back to the off-road industry and supportingits long-term sustainability.
Join industry leaders BFGoodrich, Yokohama, FOX, and others with a three year commitment asan annual $5,000 Winners Circle sustaining Industry Partner of the Off-Road Motorsports Hallof Fame. ORMHOF industry partners make the Hall of Fame’s programs and projects possible.2024 Winners Circle partners receive a full-page ad in the Gala program, 4 tickets to theORMHOF Gala, logo placement on the ORMHOF website and eNewsletter, 30 entries in theORMHOF 2025 Baja 500 Trip giveaway, voting rights for the 2024 Impact Awards, monthlymentions in ORMHOF social media, and an ORMHOF feature podcast interview. Join Now.Become a Sustaining Industry Partnerwho we arewhat we dowhy it mattershow toyota can help13Sponsor the Induction & Awards GalaIvan and Cal, the early daysPut Toyota center stage at Off-Road’s Biggest Night of the Year by becoming an Induction &Awards Gala sponsor. Please see the 2024 Sponsor Deck for current sponsorship availability.Auction items greatly appreciated! Sponsor Deck.Ivan welcomes Cal to the Hall of Fame
14Your Story is Our StoryLegends live at ormhof.orgOff-Road Motorsports Hall of FameMark McMillin, Chairman markmcmillin@mcmillin.com 619.507.8900ORMHOF has received a 2024 Gold Rating from non-profit rating service CandidTax ID 47-0903696ORMHOF inductees Robby Gordon, Frank ‘Butch’ Arciero, and Ivan Stewart. From 1983 to 1994, Toyota dominated the Mickey Thompson Off-Road Stadium Series(MTEG), earning 11 manufacturer’s championships.