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2017 Media Kit

Reach 250 000 a huge modern nonprofit audience anytime anywhere 200 000 page views per month average unique visitors per month average up 21 over 2015 up 25 over 2015 Over 3 Million page views in 2016 up 21 over 2015 Multichannel marketing opportunities Branding Thought Leadership banners interstitials webcasts online training podcasts white papers executive forum Content Marketing Lead Generation partner posts sponsored TNP content white papers executive forum webcasts direct mail lead generation programs executive forum webcasts online training Google Analytics January December 2016 1

EDITORIAL CALENDAR January February March April May June SETTING GOALS FOR GREATER IMPACT STAYING DONOR CENTRIC LEVERAGING TECH TOOLS FOR STRONGER PRODUCTIVITY EVENTS BUILDING DYNAMIC COMMUITY RELATIONS STAND OUT CAUSE MARKETING CAMPAIGNS BUILDING AN EFFECTIVE NONPROFIT BOARD FUNDRAISING Setting up Email Marketing Building a Peer to Peer Campaign Digital Top Tips for Segmenting Your eMail List Identifying Well Aligned Corporate Partners Peer to Peer Fundraising Best Practices LEADERSHIP Charting a Successful Year The Ever Changing Role of the Executive Director Best Ways to Manage Staff Remotely Steps to Becoming a Networking Rock Star Fundamentals of Structuring a Corporate Partnership Engaging Your Board and Board Alumni MARKETING COMMUNICATIONS Creating a Content Calendar How Does Your Brand Play to Donors Website Functionality and Development Best Practices Tips on Representing Your Organization Well Best Practices How to Present to a Group Best Practices How to Present Updates at Board Meetings TECHNOLOGY Apps to help you stick to your goals Leveraging Google AdGrants Top Productivity Technology Tools Apps to help your programs Creating Live Video to Promote Your Cause Using Virtual Board Meeitngs to Increase Engagement PROFESSIONAL DEVELOPMENT Guide to Better Networking How to Be a Rock Star Mentor Can a MOOC be a Good Development Tool for You or Your Staff How to Lead Effective Monthly Staff Meetings How to Select a Mentor Planning Your Board Retreat FINANCIAL Setting Budgets Tips for Overhead Evaluation Finding the Best Travel Deals Accounting Software Evaluations Building a Sustainable Funding Growth Model A Primer on Donor Advised Funds AFP International 4 30 5 2 Fundraising Day NY 6 23 SXSW 3 11 3 15 NTC 17 3 23 3 25 INDUSTRY EVENTS Top 100 Orgs on the Web Top 150 Blogs Top Nonprofit Websites Top Nonprofits on Social Media Top Books on Fundraising Top Nonprofit Logos Top Nonprofit Programs July August September October November December PREPARING FOR A CHANGING WORKFORCE END OF YEAR GIVING GUIDE ENGINEERING A SUCCESSFUL MONTHLY GIVING PROGRAM PROSPECTING FOR MAJOR GIFTS HOW TO FIND KEEP AND MULTIPLY GREAT VOLUNTEERS HOW TO PROMOTE A CULTURE THAT VALUES WORK LIFE BALANCE FUNDRAISING Expert Tips on Cultivating Major Gifts Making Sure Your Fundraising Materials are Digital and Mobile Planning and Facilitating Annual Giving Programs The Anatomy of The Ask Crafing Tools Volunteers Need to Rock Annual Campaigns Cultivating the Next Generation of Donors LEADERSHIP Planning Quarterly Learning Opportunities How to Host a Site Visit that Inspires Passion and Engagment Drafting a Succession Plan Expert Tips on Writing a Major Gift Proposal Volunteer Management Guide Leading by Example MARKETING COMMUNICATIONS How to Create an Annual Report Proven Volunteer Outreach Strategies Best PR Strategies for Getting Attention at the End of the Year How to Build and Use a Brand Guide Social MediaToolkits for Volunteers What is Your Organization s Reputation TECHNOLOGY Drilling into Google Analytics Fine Tuning Your Email Marketing Strategy Apps for Staying on Message Using Automation While Remaining Authentic Apps to Keep Staff Connected Apps to Help with Staff Self Care PROFESSIONAL DEVELOPMENT Identifying the Skill Sets You and Your Organization Will Need for Tomorrow Merits of Providing Ongoing Professional Development to Your Staff Leveraging Networking Opportunities to Uncover Prospects How to Become One of The Best Nonprofits to Work For Tips for Team Building Paving a Way to Staff Development FINANCIAL Drilling into the 990 Best Practices for Your Annual Report Tips to keep Finances Healthy Reviewing and Prioritizing Expenses Allocating Budget for the long haul Evaluating the 2016 Budget Top Books on Volunteer Management Volunteer Management Guide Top Marketing Books LISTS INDUSTRY EVENTS Bridge Conference 8 2 8 4 LISTS Top Books on Nonprofit Program Management Design Top Nonprofit Human Resources Books 3 Top Books on Starting a Nonprofit 2

WEBSITE TRAFFIC How does TopNonprofits Stack Up Website Traffic Average Visit Time For more information Amy TopNonProfits com 973 809 0445 3

MARKETING PARTNERS Who are our marketing partners What do they have to say I have found Top Nonprofits to be a valuable efficient digital marketing buy Director Product Marketing DonorDrive 4

2017 Media Kit