Return to flip book view

TMACC AnnualReport

Page 1

TAKING EXCELLENCE TO

Page 2

Page 3

Page 4

01 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 5

2023 Annual Report | Table Mountain Aerial Cableway | 02For 94 years, Table Mountain Aerial Cableway Company (TMACC) has been providing visitors with world-class cableway access to Cape Town’s biggest icon, Table Mountain. Table Mountain has World Heritage Site status and is one of the New 7 Wonders of Nature. The land we occupy falls within a national park where its majesty can only be matched by the mountain’s magnetism. This landmark has a way of drawing people in, compelling them to summit – and we facilitate that service, and we do it with pride. But getting to the top was not always the effortless trip it is today. Our work, spanning almost a century, has led us to take an engineering masterpiece to new heights. We have done this through the hard work of our people, a strong focus on sustainability and good governance. We have done it by adapting to the times, honing our agility and keeping an eye on the future.TMACC is not the only entity that calls Table Mountain “home” – or the only way to the top. Its rocky outcrops are also home to a wide variety of fauna which can reach the mountain’s highest  In fact, Table Mountain National Park has the highest concentration of peregrine falcons in the world. Peregrine falcons are known for their incredible aerial hunting skills. They have exceptional speed, agility, eyesight       Table Mountain adds to the natural beauty and biodiversity of the area and maintains the ecological balance of the region, which is why they are a protected species. Just as the peregrine falcons are the guardians of Table Mountain, so too is TMACC. We have always nurtured our close relationship with the mountain by ensuring full compliance with the International Organization for Standardization (ISO) health and     well as environmental management benchmarks. One of TMACC’s missions is to keep this natural wonder accessible to all those who wish to experience it, while also taking every step to protect the land so that this splendour can be experienced for many generations to come. The concept for this annual report explores this bond between the peregrine falcon and TMACC and it does so through various elements, such as feather silhouettes that border pictures, which drive home the importance of sustainability. Our theme is also underpinned by a bold cover page. Here, you’ll see a photograph of      with an image of TMACC. The report features a die-cut peak on either side so that when the book lies open, it creates the shape of our combined home, Table Mountain. meanings that can be related to TMACC and the way we do business. These beautiful birds represent power, freedom, intuition, bravery and a keen eye for detail. They represent opportunity, protection and wisdom – all qualities that TMACC possesses. TMACC has embodied many of these characteristics over its lifespan, but especially since Covid-19. The pandemic forced everyone to re-evaluate their      keep moving forward. We were no different and this annual report will illustrate how we are reaching new heights.TAKING EXCELLENCE TO NEW HEIGHTS

Page 6

03 | Table Mountain Aerial Cableway | 2023 Annual ReportCONTENTS02 Taking Excellence to New Heights05 COMPANY INFORMATION07 Company Purpose07 Table Mountain Aerial Cableway Co (Pty) Ltd07 Directors07 Registered Ofce07 Auditors07 Bankers07 Company Registration Number07 Board Committees09 FOREWORDS11 Message from the Managing Director13 Message from the Chairperson15 HIGHLIGHTS AND AWARDS17 Retail20 Marketing21 Awards24 PARTNERSHIPS AND SPONSORSHIPS25 Cape Town Tourism26 Cape Town Big 627 African Association of Visitors Experiences and Attractions Conference28 Cableway Charity Challenge30 ENVIRONMENT31 Responsible Cableway32 Carbon Emission Reduction Certicate33 CABLEWAY CARES35 The Cableway Cares Corporate Social Investment Programme38 Class in the Clouds40 HUMAN RESOURCES DEPARTMENT41 Jonathan Skepe, Head of Human Resources41 TMACC Headcount45 Low Staff Turnover45 Long service celebrations47 Bursaries47 Staff Counselling50 Learnership Programmes on the Go55 Harassment Policy55 Uniforms57 Staff Events59 Teambuilding60 Recruitment61 OPERATIONS64 Mike Williams, Head of Operations65 Operations Department Highlights68 Long-serving Top Performer in Operations68 ISO Certications70 TECHNICAL72 Andries De Vries, Head of Technical73 Technical Department Ins and Outs75 INFORMATION TECHNOLOGY78 Neil Arbous, Head of IT79 IT Department Developments82 MARKETING84 Collette van Aswegen, Head of Marketing85 Marketing Department Achievements87 RETAIL OPERATIONS90 Rianda Williams, Head of Retail Operations91 A Spotlight on Retail Operations94 Cableway Charity Challenge96 FOOD & BEVERAGE98 Ronald Ramsamy, Head of Food & Beverage99 Food & Beverage Department Insights99 Yearly Shutdown102 TEN67103 Kloud Bar105 Tap Bar108 VIEWS by Degrendel109 Learnerships111 Promotions112 Special Events114 Community Recognition

Page 7

2023 Annual Report | Table Mountain Aerial Cableway | 04 115 SPECIALS AND PROMOTIONS115 Birthday Special115 Pensioner Special115 Student Special115 Cable Card115 Fast Track Ticket

Page 8

05 | Table Mountain Aerial Cableway | 2023 Annual ReportCOMPANY INFORMATIONCOMPANY INFORMATIONThe peregrine falcon is perfectly formed to achieve extreme speed in rocking, near-vertical dives. With its streamlined, heavily muscled body, compact plumage and stuff, pointed wings, it uses height and gravity to plummet earthwards at speeds of up to 400 kilometres per hour, making it the fastest animal on earth.This amazing bird of prey can be compared to TMACC in that the cableway is well-designed to achieve its core function - to get people up and down the mountain as smoothly as possible. But it also has other features too. TMACC uplifts their staff, cares for the community and always delivers excellent service to all.

Page 9

2023 Annual Report | Table Mountain Aerial Cableway | 06COMPANY INFORMATION

Page 10

Our purpose is to share our passion for Table Mountain by giving everyone an authentic experience of an iconic natural wonder.Lower Cable StationTafelberg RoadCape Town8001Lower Cable StationPO Box 730Cape Town8000Moore StephensChartered AccountantsFirst National BankSouthern Africa Limited1926/002949/07COMPANY PURPOSEREGISTERED OFFICE AUDITORSBANKERSCOMPANYREGISTRATIONNUMBERTABLE MOUNTAIN AERIAL CABLEWAY CO (PTY) LTD DIRECTORS07 | Table Mountain Aerial Cableway | 2023 Annual ReportCOMMITTEES NAMEPOSITION*# R Fenner ChairpersonW Parker ManagingS Hercules Financial*# B Moore# A PillayU Mungal-Singh*#° F H Stroebel° M N SkadeT Adams AlternateP de Waal Alternate* D Parker* Member of the Audit and Risk Committee ° Member of the Social and Ethics Committee# Member of the Remuneration and Nomination CommitteeTotal 10Constituted in terms of Section 94 of the Companies Act and comprises at least three members who are independent non-executive DirectorsConstituted in accordance with the recommendations of King III and comprises not fewer than three non-executive Directors, of whom the majority must be independent.Constituted in terms of Section 72(4), read with Regulation 43(5), of the Companies Act and comprises not fewer than three Directors, one of whom must be a non-executive Director.BOARD COMMITTEESAudit and Risk Committee Remuneration andNomination CommitteeSocial and Ethics Committee*#°COMPANY INFORMATION

Page 11

2023 Annual Report | Table Mountain Aerial Cableway | 08COMPANY INFORMATION

Page 12

09 | Table Mountain Aerial Cableway | 2023 Annual Report FOREWORDS

Page 13

2023 Annual Report | Table Mountain Aerial Cableway | 10FOREWORDSFOREWORDSThe peregrine falcon is one of the most adaptable birds. They are found in almost every habitat and can live in cold climes or hot deserts, at sea level or high in the mountains. Their adaptability even allows them to thrive in cities.This adaptability is something that the TMACC has in common with the peregrine falcon. To stay relevant and move with the times, TMACC is always updating its restaurants, facilities and services to stay ahead of the trends.

Page 14

11 | Table Mountain Aerial Cableway | 2023 Annual ReportAm nemporis sit que solorro dese re nobitat es simagnam doluptaqui sam, sunt quam vollaut porro temperovid ma vendebist, ut dem reprati totatescia velicil moluptatus, coratur andelit eos dolorumet eatum vel inulpa nis voluptas sitae il ipsam el excearc iissit eium laborat.Tem conse vel molupti omnime santium incip sae cullaut di bla solo beatur?OPTASPERUM FUGIA ET OM MOLORPOREM IUpturesed quate labo. Emquam sume sequasp ienihictius et aperum quidis et plaut atiustio et alitatqui dolescit ape omnis sum et et est qui dunt litaqui bea aut a vid quatur sit volorume sum, quametur accuptatem. Nem audae. Ita pre apicit dolorum nonsedis sunt, corem hari onecto omni id maximolori dolutat.Ed qui nulpa sinverf erumque optium et re vo lor ma et quaeptas et laut enitiae rrovite nobis alique si aut rem in pa nam, sum quidunt.MOLORPOREMAliquo minci occullorit, corepta simolor mole sera ipsunt que od qui debitios doluptiusdam aute eseceario et pedictem voloritae doles ex eritas dent harumqui nimendi occaest ruptasp corenim voluta des simendel ipis que digendae vellab iminvenduci cusanim suntur aciatem etur, sed quam ipsunte. Am nemporis sit que solorro dese re nobitat es simagnam doluptaqui sam, sunt quam vollaut porro temperovid ma vendebist, ut dem reprati totatescia velicil moluptatus, coratur suntur, arum at es exceprorit ut vellorrum andelit eos dolorumet eatum vel inulpa nis voluptas sitae il ipsam el excearc iissit eium laborat.Tem conse vel molupti omnime santium incip sae cullaut di bla solo beatur?Upturesed quate labo. Emquam sume sequasp ienihictius et aperum quidis et plaut atiustio et alitatqui dolescit ape omnis sum et et est qui dunt litaqui bea aut a vid quatur sit volorume sum, quametur accuptatem. Nem audae. Ita pre apicit dolorum nonsedis sunt, corem hari onecto omni id maximolori dolutat.CONSEQUE MA NET AS DIAS EICAE ESSIEd qui nulpa sinverf erumque optium et re vo lor ma et quaeptas et laut enitiae rrovite nobis alique si aut rem in pa nam, sum quidunt.Aliquo minci occullorit, corepta simolor mole sera ipsunt que od qui debitios doluptiusdam aute eseceario et pedictem voloritae doles ex eritas dent harumqui nimendi occaest ruptasp corenim voluta des simendel ipis que digendae vellab iminvenduci cusanim suntur aciatem etur, sed quam ipsunte.Am nemporis sit que solorro dese re nobitat es simagnam doluptaqui sam, sunt quam vollaut porro temperovid ma vendebist, ut dem reprati totatescia velicil moluptatus, coratur suntur, arum at es exceprorit ut vellorrum andelit eos dolorumet eatum vel inulpa nis MESSAGE FROM THE MDOPTASPERUM FUGIA ET OM MOLORPOREM CONSEQUE MA NET AS DIAS EICAE ESSIFOREWORDS

Page 15

2023 Annual Report | Table Mountain Aerial Cableway | 12MOLORPOREMAliquo minci occullorit, corepta simolor mole sera ipsunt que od qui debitios doluptiusdam aute eseceario et pedictem voloritae doles ex eritas dent harumqui nimendi occaest ruptasp corenim voluta des simendel ipis que digendae vellab iminvenduci cusanim suntur aciatem etur, sed quam ipsunte. Am nemporis sit que solorro dese re nobitat es simagnam doluptaqui sam, sunt quam vollaut porro temperovid ma vendebist, ut dem reprati totatescia velicil moluptatus, coratur suntur, arum at es exceprorit ut vellorrum andelit eos dolorumet eatum vel inulpa nis voluptas sitae il ipsam el excearc iissit eium laborat.Tem conse vel molupti omnime santium incip sae cullaut di bla solo beatur?ienihictius et aperum quidis et plaut atiustio et alitatqui dolescit ape omnis sum et et est qui dunt litaqui bea aut.“Upturesed quate labo. Emquam sume sequasp ienihictius et aperum quidis et plaut atiustio et alitatqui volorume sum, quametur accuptatem. Nem audae. Ita pre apicit dolorum nonsedis sunt, corem hariori dolutat”WAHIDA PARKERMANAGING DIRECTORFOREWORDS

Page 16

13 | Table Mountain Aerial Cableway | 2023 Annual ReportAm nemporis sit que solorro dese re nobitat es simagnam doluptaqui sam, sunt quam vollaut porro temperovid ma vendebist, ut dem reprati totatescia velicil moluptatus, coratur andelit eos dolorumet eatum vel inulpa nis voluptas sitae il ipsam el excearc iissit eium laborat.Tem conse vel molupti omnime santium incip sae cullaut di bla solo beatur?OPTASPERUM FUGIA ET OM MOLORPOREM IUpturesed quate labo. Emquam sume sequasp ienihictius et aperum quidis et plaut atiustio et alitatqui dolescit ape omnis sum et et est qui dunt litaqui bea aut a vid quatur sit volorume sum, quametur accuptatem. Nem audae. Ita pre apicit dolorum nonsedis sunt, corem hari onecto omni id maximolori dolutat.Ed qui nulpa sinverf erumque optium et re vo lor ma et quaeptas et laut enitiae rrovite nobis alique si aut rem in pa nam, sum quidunt.MOLORPOREMAliquo minci occullorit, corepta simolor mole sera ipsunt que od qui debitios doluptiusdam aute eseceario et pedictem voloritae doles ex eritas dent harumqui nimendi occaest ruptasp corenim voluta des simendel ipis que digendae vellab iminvenduci cusanim suntur aciatem etur, sed quam ipsunte. Am nemporis sit que solorro dese re nobitat es simagnam doluptaqui sam, sunt quam vollaut porro temperovid ma vendebist, ut dem reprati totatescia velicil moluptatus, coratur suntur, arum at es exceprorit ut vellorrum andelit eos dolorumet eatum vel inulpa nis voluptas sitae il ipsam el excearc iissit eium laborat.Tem conse vel molupti omnime santium incip sae cullaut di bla solo beatur?Upturesed quate labo. Emquam sume sequasp ienihictius et aperum quidis et plaut atiustio et alitatqui dolescit ape omnis sum et et est qui dunt litaqui bea aut a vid quatur sit volorume sum, quametur accuptatem. Nem audae. Ita pre apicit dolorum nonsedis sunt, corem hari onecto omni id maximolori dolutat.CONSEQUE MA NET AS DIAS EICAE ESSIEd qui nulpa sinverf erumque optium et re vo lor ma et quaeptas et laut enitiae rrovite nobis alique si aut rem in pa nam, sum quidunt.Aliquo minci occullorit, corepta simolor mole sera ipsunt que od qui debitios doluptiusdam aute eseceario et pedictem voloritae doles ex eritas dent harumqui nimendi occaest ruptasp corenim voluta des simendel ipis que digendae vellab iminvenduci cusanim suntur aciatem etur, sed quam ipsunte.Am nemporis sit que solorro dese re nobitat es simagnam doluptaqui sam, sunt quam vollaut porro temperovid ma MESSAGE FROM THE CHAIRPERSONOPTASPERUM FUGIA ET OM MOLORPOREM CONSEQUE MA NET AS DIAS EICAE ESSIFOREWORDS

Page 17

2023 Annual Report | Table Mountain Aerial Cableway | 14MOLORPOREMAliquo minci occullorit, corepta simolor mole sera ipsunt que od qui debitios doluptiusdam aute eseceario et pedictem voloritae doles ex eritas dent harumqui nimendi occaest ruptasp corenim voluta des simendel ipis que digendae vellab iminvenduci cusanim suntur aciatem etur, sed quam ipsunte. Am nemporis sit que solorro dese re nobitat es simagnam doluptaqui sam, sunt quam vollaut porro temperovid ma vendebist, ut dem reprati totatescia velicil moluptatus, coratur suntur, arum at es exceprorit ut vellorrum andelit eos dolorumet eatum vel inulpa nis voluptas sitae il ipsam el excearc iissit eium laborat.Tem conse vel molupti omnime santium incip sae cullaut di bla solo beatur?ienihictius et aperum quidis et plaut atiustio et alitatqui dolescit ape omnis sum et et est qui dunt litaqui.“Upturesed quate labo. Emquam sume sequasp ienihictius et aperum quidis et plaut atiustio et alitatqui volorume sum, quametur accuptatem. Nem audae. Ita pre apicit dolorum nonsedis sunt, corem hariori dolutat”R FENNERChairpersonFOREWORDS

Page 18

15 | Table Mountain Aerial Cableway | 2023 Annual ReportHIGHLIGHTSAND AWARDSHIGHLIGHTS AND AWARDSAmong the most impressive birds to watch hunt, peregrine falcons are also known for their impressive aerial acrobatics and unmistakable grace. But peregrine falcons not only y fast – some populations y incredibly long distances, too. Like the peregrine falcon, TMACC has gone the distance. In 2024, the Cableway will be 95 years old and they could not have achieved such a milestone without the grace of the staff who run it, their adaptability and, of course, their resilience over time.

Page 19

2023 Annual Report | Table Mountain Aerial Cableway | 16HIGHLIGHTS AND AWARDSIGIMAGE

Page 20

     96% of all our retail products are made locally    Retail Department onboarded 10 new suppliers, with a focus on female-owned companies. 60% of the new companies are female- owned, while 20% are community projects with Macassar Pottery and Women of Worth          5 297 environmentally friendly re-usable bags have been used to pack visitor purchases    K9 Watchdog Project of SANParks, which is an anti-poaching initiative. Buffs are sold from all retail outlets and R25 from each transaction goes towards this cause. Over the past year, 1 165 units have been sold, which contributed R29 125 towards our furry friends• The property at 157 Kloof Road was re-purposed as a goods receiving area for the Retail Department during the busy festive season. This not only       Tafelberg Road, but it also alleviated congestionRETAILHIGHLIGHTS AND AWARDS17 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 21

HIGHLIGHTS AND AWARDS2023 Annual Report | Table Mountain Aerial Cableway | 1896%1060%5 297R29 125of our retail products are made locallynew suppliers onboarded in the Retail Departmentof the new suppliers are female-owned companiesenvironmentally friendly re-usable bags have been usedhas been contributed to the K9 Watchdog Project

Page 22

HIGHLIGHTS AND AWARDS19 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 23

     30 millionth visitor      launched with much success  They have now been rebranded,    our community was encouraged to clean up the mountainMARKETINGHIGHLIGHTS AND AWARDS2023 Annual Report | Table Mountain Aerial Cableway | 20

Page 24

HIGHLIGHTS AND AWARDS21 | Table Mountain Aerial Cableway | 2023 Annual Report      the World Travel Awards 2022 – World’s Leading Cable Car Ride and World’s Leading Tourist Attraction        Best Tourist Attraction 2022     Challenge 2023 in the Corporate Winner categoryAWARDS

Page 25

HIGHLIGHTS AND AWARDS2023 Annual Report | Table Mountain Aerial Cableway | 22IGIMAGE

Page 26

23 | Table Mountain Aerial Cableway | 2023 Annual ReportPARTNERSHIPS AND SPONSORSHIPS

Page 27

2023 Annual Report | Table Mountain Aerial Cableway | 24PARTNERSHIPSANDSPONSORSHIPSPARTNERSHIPS AND SPONSORSHIPSPeregrine falcons are exceptionally skilled at keeping themselves hidden. This is because their colouring allows them to camouage in with their environment. If they tuck their wings into their back, they can reduce to the proportions of a small bird. Because of this, they can remain undetected while perched up high.TMACC, like the peregrine falcon, has worked hard to ensure that their operations have a minimal environmental impact on Table Mountain. Although the Cableway is not hidden, measures are in place to ensure that the land is preserved.

Page 28

TMACC actively collaborates with tourism industry stakeholders and is represented on several tourism boards. In the 2022/23 PARTNERSHIPS AND SPONSORSHIPSFor more than 40 years, Cape Town Tourism has been driving brand visibility and economic performance in the Mother City by delivering impactful destination management and marketing strategies. They are at the forefront of transforming the tourism industry to become more resilient, inclusive and sustainable. The Cableway is proud to be a long-standing executive partner of Cape Town Tourism.Cape Town Tourism25 | Table Mountain Aerial Cableway | 2023 Annual ReportPARTNERSHIPS AND SPONSORSHIPS

Page 29

Cape Point, Groot Constantia, Kirstenbosch, Robben Island Museum,      Town Aerial Cableway Company form the Cape Town Big 6. These six iconic destinations form the core of a true Cape Town Experience and a trip to the city would not be complete without visiting each of these attractions.The Cableway is honoured to be listed with such well-known locations and continues to pursue cross- marketing opportunities and insight sharing through our participation in the Cape Town Big 6 marketing collaboration.Cape Town Big 62023 Annual Report | Table Mountain Aerial Cableway | 26PARTNERSHIPS AND SPONSORSHIPS

Page 30

      experiences association run by industry professionals. They raise awareness of the contribution that visitor experiences and attractions make to the broader tourism industry. They host events and online sessions that provide education, valuable engagement with industry peers and collaboration opportunities. We are a patron sponsor of the annual African Association of Visitor Experiences and Attractions (AAVEA) Conference27 | Table Mountain Aerial Cableway | 2023 Annual ReportPARTNERSHIPS AND SPONSORSHIPSGOOGLEIMAGE

Page 31

The Cableway Charity Challenge has been running since 2009 and was started to assist impoverished communities with educational assistance. Over the last 14 years, the event has grown from strength to strength, becoming a unique Cape Town experience not to be missed.We sponsored the annual Cableway Charity Challenge, which was held on 6-14 May 2023. More than R1 million was raised for charity. We are also proud to announce that Table Mountain Aerial Cableway Company won the 2023 corporate challenge.Cableway Charity Challenge2023 Annual Report | Table Mountain Aerial Cableway | 28PARTNERSHIPS AND SPONSORSHIPSGOOGLEIMAGE

Page 32

29 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 33

2023 Annual Report | Table Mountain Aerial Cableway | 30ENVIRONMENTIn the middle of the 20th century, peregrine falcons began showing an alarming decline in numbers. Ecologists eventually realised that the cause of the decline could be traced back to harmful agricultural insecticides. These agricultural insecticides have since been banned in most countries specically due to their effect on wildlife.For TMACC, safeguarding the environment is incredibly important, which is why we always strictly adhere to our environmental standards and certications.

Page 34

During the year under review, the Cableway has kept its water, electricity and CO2 emissions down. This has been consistent for several years now. The decline in water use is largely due to the borehole that was installed in 2018. Currently, close to half of our water use is non-potable (borehole)         visitor toilets at the lower station,       washing.The reduction in electricity was mostly due to the reduced number of visitors over the past few years. However, we are continuing to use more energy- Our emissions have been offset by our investment in the Kuyasa Housing Project. Our total CO2 emissions were 1 017 350 kg. Our target was 1.15kg per person and we managed to keep it to 1.14 kg per person. In terms of waste management, we outsource our waste sorting at the lower station to WastePlan.      and we retained our Diamond rating with the Heritage Environmental Management.RESPONSIBLE CABLEWAY31 | Table Mountain Aerial Cableway | 2023 Annual ReportWATER BOREHOLE WATERRECYCLINGWASTE TO LANDFILLELECTRICITYCARBON EMISSIONS2 148 871 LITRES15.55 TONNES1 597 029 LITRES60,42 TONNES 948 331 KWH1 017 350 KGTOTAL USAGETO LANDFILLTOTAL USAGERECYCLEDTOTAL USAGETOTAL EMISSION2.6 l Water Less Per PersonAchieved 20% of Waste Created Recycled 80% of Waste Created0.6 kWh Per Person2.4 L20% 80%1 kWh5 L 1.06 kWh0.01 kg Less Emmissions1.15kg1.14 kg

Page 35

2023 Annual Report | Table Mountain Aerial Cableway | 32

Page 36

33 | Table Mountain Aerial Cableway | 2023 Annual ReportCABLEWAY CARESCABLEWAY CARESThe oldest recorded peregrine falcon was at least 19 years and 9 months old when it was identied by its band in 2012.TMACC is almost ve times its age at a young 94 this year.

Page 37

2023 Annual Report | Table Mountain Aerial Cableway | 34CABLEWAY CARES

Page 38

More than 100 organisations (NPOs, NGOs and community organisations) participated in our CSI programme during the period under review.One of the many organisations we helped included Angels SA.Angels SA looks after the underprivileged and vulnerable, including orphans and seniors. They provide a feeding programme, do outreach and raise money to build orphanages. They also have a team of foster and safety parents who look after babies and children up to the age of 18. The areas they cover are Cape Town, Malmesbury, Worcester, Darling, Atlantis, Saaron, Paarl and further out in the Western Cape.The Cableway sponsored tickets so that Angels SA could take a few of “Thank you to the Cableway team for making so many seniors’ and kids’ dreams come true. For many of our seniors and children, it was the rst time they set foot on Table Mountain.” – Farieda Moses from Angels SA.THE CABLEWAY CARES CORPORATE SOCIALINVESTMENT (CSI)PROGRAMME35 | Table Mountain Aerial Cableway | 2023 Annual ReportCABLEWAY CARES100+NPOs and NGOsparticipated in ourCSI programme

Page 39

2023 Annual Report | Table Mountain Aerial Cableway | 36CABLEWAY CARES

Page 40

37 | Table Mountain Aerial Cableway | 2023 Annual ReportCABLEWAY CARES

Page 41

Class in the Clouds was started in 2001 for primary and high schools. Learners are given the opportunity to not only experience the beauty of Table Mountain but also to learn setting. Annually, up to 20 000 children form part of the programme. They are booked in on a particular day and time and provided with a tour guide year, xxxxx   its inception, more than xxxx learners have participated in the programme.One such school we assisted was Beacon School for learners with special educational needs (LSEN). They are situated in Westridge and approached the Cableway about providing tickets to their learners. Their learners are from Mitchell’s Plain and surrounding areas, including Philipi and Samora Machel. They cater for learners between the ages of six and 18 with various disabilities, such as Down Syndrome, Foetal Alcohol Spectrum Disorder and Autism Spectrum Disorder. Through Class in the Clouds, these students were able to experience the cableway and the beauty of Cape Town from the top of Table Mountain. “We were immensely grateful for your complimentary tickets. It was a once-in-a-lifetime experience our kids surely never forgot.” – Zeenat Reagon, Beacon School educator.CLASS IN THE CLOUDS2023 Annual Report | Table Mountain Aerial Cableway | 38CABLEWAY CARES20 000children form partof the programmeannually

Page 42

39 | Table Mountain Aerial Cableway | 2023 Annual ReportHUMAN RESOURCES DEPARTMENT

Page 43

2023 Annual Report | Table Mountain Aerial Cableway | 40HUMANRESOURCESDEPARTMENTHUMAN RESOURCES DEPARTMENTThroughout the entire African region, raptors are among the most dominant birds. They are at the top of the food chain and are often the rst to indicate a problem in the ecosystem. Therefore, they are an essential link in the food chain and a barometer of environmental health.This is one of the reasons why the peregrine falcon is so important to TMACC. Their large population, found high up on our peaks, is a measure of Table Mountain’s health.

Page 44

Jonathan Skepe joined the Cableway on 1 May 2020 as a People Services Specialist. “I was seeking a company that would provide challenging and meaningful work. TMACC was it for me,” he says. For him, a job is about continual learning and development. “My aim is to foster a culture of continuous learning and development by encouraging employees to take ownership of their growth. I promote learning opportunities and provide resources for self-directed learning,” he says. Linked to this is increasing TMACC’s capacity for success and protecting the business from risk, he says. Outside of work, Jonathan keeps in shape through exercise. “It’s not just about staying t, but a way for me to clear my mind and maintain a healthy work-life balance. I nd that hitting the gym helps me recharge and stay focused,” he says.  interest is music. “I’m deeply passionate about writing, creating music and rap (hip-hop) in particular. It’s a creative outlet that allows me to express myself artistically and emotionally. Making music brings me a sense of fullment.” A quote by Leonardo      “Human renement will never make a more beautiful, simple, or direct invention than nature, for in her inventions nothing is lacking, nothing is superuous.”     156 full-time employees and toward        April 2023, there were 163 full-time employees. This means that the TMACC staff complement is growing at an average rate of 4%. The highest growth was recorded in October 2022, with 10 employees joining TMACC. The slowest month was April 2023, with one employee onboarded. Compared to last year, we achieved 5% of headcount growth. We currently have 91 females and 65 males in the organisation.JONATHAN SKEPE, HEAD OF HUMAN RESOURCESTMACC HEADCOUNT4%Average growth ofour staff complementHUMAN RESOURCES DEPARTMENT41 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 45

2023 Annual Report | Table Mountain Aerial Cableway | 42HUMAN RESOURCES DEPARTMENT

Page 46

43 | Table Mountain Aerial Cableway | 2023 Annual Report91Females65Males28 2236NewappointmentsMisconductterminationsPromotionsResignationterminationsHUMAN RESOURCES DEPARTMENT

Page 47

Jul 2022Aug 2022Sep2022Oct2022Nov2022Dec2022Jan2023Feb2023Mar2023Apr2023May2023Jun2023145150155160170165175156154160170168165162164163164168162110%108%106%104%102%100%98%96%94%92%163Full-timeemployees4%Average growth2023 Annual Report | Table Mountain Aerial Cableway | 44HUMAN RESOURCES DEPARTMENT

Page 48

HUMAN RESOURCES DEPARTMENT45 | Table Mountain Aerial Cableway | 2023 Annual ReportOne of the primary reasons for TMACC’s low staff turnover is its commitment to an employee-centric culture. We prioritise the well-being and growth of our employees, recognising their contributions as integral to our success. Regular feedback mechanisms, open communication channels and inclusive decision-making processes empower our employees and make them feel valued, creating a sense of belonging and loyalty.TMACC celebrated 26 employees       celebrations have been well-received by employees and were a positive     our employees and the organisation      the following people received long LOW STAFFTURNOVERLONG SERVICECELEBRATIONSFirst Name SurnameMarie AbrahamIsmail IsaacsFiona MagobianeJanine Zilipa MvimbiJuwairiyyah GroenewaldKeano DanielsNikita JanuaryNdiliswa NgesiLoretha FrancisKeith NcubeYolo MorenaRedaw Harris5 Years of Service

Page 49

HUMAN RESOURCES DEPARTMENT2023 Annual Report | Table Mountain Aerial Cableway | 46First Name SurnameAnthea FerreiraAneesa AdamsBongisa Xolela KhelengeNomzwakhe MahlaselaFirst Name SurnameSiyabulela ThonjeniHoratio LetsosoDarryn FalkenNtomboxolo Neliswa MagaziSibongile KhuseloYvonne SakwePhindiwe DalingoziRuth LuwalalaFirst Name SurnameLulamile MketiNicholaas KasperLinda WaphiFirst Name SurnameGawaine ManuelCraig Nothnagelatricia PahlaneFirst Name SurnameFlippie Pieterse10 Years of Service15 Years of Service20 Years of Service25 Years of Service30 Years of Service

Page 50

HUMAN RESOURCES DEPARTMENT47 | Table Mountain Aerial Cableway | 2023 Annual ReportAt TMACC, our commitment to employee development takes form through unrestricted bursary opportunities. This approach        granting employees the freedom to explore and apply for educational paths that resonate with their personal interests, passions and career aspirations. This autonomy in choosing one’s educational journey not only empowers employees but individual growth.      received and 12 were approved      R261 187.00Staff counselling services were actively provided and facilitated in partnership with Families South Africa (FAMSA) throughout the past    to the well-being of our employees has remained a central focus and we recognise the importance of creating a supportive and conducive environment for our team.BURSARIESSTAFF COUNSELLINGR261 187Total bursary value awarded to the 12 applicants2020R300 000R250 000R200 000R150 000R100 000R50 000R-2021 2022R111 775R237 502R261 187

Page 51

HUMAN RESOURCES DEPARTMENT2023 Annual Report | Table Mountain Aerial Cableway | 48GOOGLEIMAGE

Page 52

HUMAN RESOURCES DEPARTMENT49 | Table Mountain Aerial Cableway | 2023 Annual ReportGOOGLEIMAGE

Page 53

From 1 September 2021 to 31 August 2022, the Cableway proudly partnered with Capsicum Culinary Studio to deliver a comprehensive Professional Cookery Learnership programme. 60% of our dedicated learners successfully completed the programme. On 11 November 2022, a graduation ceremony celebrated their remarkable journey.TMACC is currently running an NQF Level 1 – Hygiene and Cleaning Learnership for people living with disabilities in partnership with I Can Academy. The learning programme started on 15 September 2022 and runs until 14 September 2023. So far, the learners have demonstrated a high level of enthusiasm and dedication throughout the programme – and their performance and attendance have been exceptional. As we look to the future, the Cableway remains dedicated to creating more opportunities for skills development in this regard.LEARNERSHIPPROGRAMMES ON THE GOProfessional Cookery LearnershipCan Academy Disability Project60%of learners completed the programmeHUMAN RESOURCES DEPARTMENT2023 Annual Report | Table Mountain Aerial Cableway | 50

Page 54

HUMAN RESOURCES DEPARTMENT51 | Table Mountain Aerial Cableway | 2023 Annual ReportThe Cableway launched our Business Administration Services NQF Level 3 learnership in June 2022, which will run until June 2024. Through this course, TMACC is dedicated to making a lasting impact on the life of one unemployed learner. This meticulously designed learning initiative is more than a mere educational journey – it’s a pathway to personal and professional transformation.Both the GETC Food and Beverage Handling Processes and Business Administration Services programmes are run in collaboration with Production Management Institute (PMI) and are a testament to our belief in the potential within each individual.Business AdministrationServicesLEVEL 3learnership in BusinessAdministration ServicesNQF

Page 55

HUMAN RESOURCES DEPARTMENTTMACC has implemented a new Food and Beverage Learnership programme that will run from 1 August 2023 until 31 July 2024. The programme is designed to provide entry-level training and development to staff members and unemployed learners who are interested in Food and Beverage handling. The learnership is an NQF Level 1 course that includes a combination of classroom-based training and on-the-job practical experience. All members who successfully complete the programme will receive a    Food and Beverage.GETC Food and Beverage Handling Processes2023 Annual Report | Table Mountain Aerial Cableway | 52LEVEL 1programme designed toprovide entry-level training and developmentNQF

Page 56

HUMAN RESOURCES DEPARTMENT53 | Table Mountain Aerial Cableway | 2023 Annual ReportGOOGLEIMAGE

Page 57

HUMAN RESOURCES DEPARTMENT2023 Annual Report | Table Mountain Aerial Cableway | 54LEARNERin the field of IT has beenwelcomed to the TMACC teamAIn a stride towards meeting our evolving demands and nurturing a culture of skill development, we are proud to announce our collaboration with Eduvos. Eduvos offers career-   in the humanities and arts, law and commerce, technology and applied sciences faculties. With a clear focus on information technology (IT), the Cableway has welcomed an aspiring learner into our fold. This one-year internship, which commenced on 22 May 2023,       commitment to supporting career growth and innovation in our IT division.The chosen curriculum aligns seamlessly with TMACC’s needs and aspirations, ensuring that the intern’s learning journey is both relevant and valuable.Higher Certicate inInformation Systems

Page 58

HUMAN RESOURCES DEPARTMENT55 | Table Mountain Aerial Cableway | 2023 Annual ReportThe Cableway has changed its uniform design and believes it will encourage a fresh sense of pride and belonging amongst TMACC employees.TMACC implemented a comprehensive Harassment Policy, effective from November 2022. In line with our dedication to maintaining a positive work environment, the Harassment Policy outlines clear guidelines and procedures for preventing and addressing all forms of harassment, discrimination and inappropriate conduct. The Cableway believes that every individual should be treated with respect and dignity – and this policy reinforces our stance against any behaviour that compromises these principles. TMACC has taken a proactive step by including this policy as part of our induction of new employees.GUIDELINEShave been outlines to prevent and address all forms ofharassmentUNIFORMSHARASSMENT POLICY

Page 59

HUMAN RESOURCES DEPARTMENT2023 Annual Report | Table Mountain Aerial Cableway | 56GOOGLEIMAGE

Page 60

STAFF EVENTS57 | Table Mountain Aerial Cableway | 2023 Annual ReportHUMAN RESOURCES DEPARTMENTLeadership hosted a Braai Day in January 2023 to show appreciation for the work done during season

Page 61

HUMAN RESOURCES DEPARTMENT2023 Annual Report | Table Mountain Aerial Cableway | 58TMACC provided lunch for all staff members who were on duty on Christmas and New Year’s Day.

Page 62

On 18 May 2023, TMACC had a fantastic opportunity to come together as a team and celebrate the hard work and achievements of We also planned a range of prizes, giveaways and activities to keep everyone entertained throughout the night.TEAMBUILDINGTMACC would like to take this opportunity to thank all their staff members for our continued hard work and dedication, and we look forward to many more fun and memorable staff parties59 | Table Mountain Aerial Cableway | 2023 Annual ReportHUMAN RESOURCES DEPARTMENT

Page 63

TMACC has harnessed the potential of online advertising as the preferred recruitment tool. Through the strategic placement of ads on social media platforms and job boards, our call for exceptional talent echoes far and wide, inviting candidates from diverse backgrounds to be a part of this remarkable journey. The Cableway has also recently joined the SA Youth Partner Network to provide young South Africans with earning and learning opportunities.RECRUITMENTADSfor exceptional talent have been placed on variousplatformsHUMAN RESOURCES DEPARTMENT2023 Annual Report | Table Mountain Aerial Cableway | 60

Page 64

OPERATIONS61 | Table Mountain Aerial Cableway | 2023 Annual ReportOPERATIONSAlthough the word “peregrine” means “wanderer” in Latin, peregrine falcons living in South Africa are largely non-migratory. Many of them live along mountain ranges or in the city.TMACC, like the peregrine falcon, has found its home on Table Mountain and is here to stay.

Page 65

OEPRATIONS2023 Annual Report | Table Mountain Aerial Cableway | 62

Page 66

OPERATIONS63 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 67

OPERATIONS2023 Annual Report | Table Mountain Aerial Cableway | 64Mike started at TMACC in 1990 as a mountain manager. “In those days, the mountain manager was the technical manager, the HR manager, the retail manager, the PR manager and even the person who banked the money on some days,” he quips. From the outset, Mike’s goal has been to remain ahead of the curve when it comes to new trends and technology. “We have managed to do that as a team, and people have often approached us as a ‘big brother’ to give advice or to learn from us,” he says. It has also been his goal to drive sustainability, to ensure that all activities are “kind to the mountain” because TMACC is its custodian. “Equally so with our health and safety. One bad incident can ruin the reputation for a long time,” says Mike.       nut. “I cycle every day of my life. At one stage, I used to cycle to work every day from Blouberg. I know every stone in the road up Kloofnek and Tafelberg Roads. Now I only pass by occasionally over weekends. I’ve also walked the mountain hundreds of times. I used to be the person who xed the 11kv power line every time the weather would cause damage,” he says. One of Mike’s early career highlights was being part of the 1997 upgrade. “Everything about it was new and exciting.” Donning his PR hat back then, he     visitors from around the world, among them Margaret Thatcher, former British prime minister. “I gave her a personal tour around the mountain. She didn’t want any special treatment and rode in the cable car with everybody else. She revisited us almost three years later and remembered my name the minute she saw me,” he says. His motto? “You’re never too old to change.”MIKE WILLIAMS, HEAD OF OPERATIONSFUN FACTDuring loadshedding, the cable cars continue to operate on backup systems. In the near future, the entire cableway, including the cable cars, will run on batteries during load-shedding.

Page 68

OPERATIONS65 | Table Mountain Aerial Cableway | 2023 Annual ReportOperations oversees visitor experience, arrivals and queue management, security and traffic management, access control and hosting, mountain guiding, Class in the Clouds (CIC), hygiene, health and safety management and environmental management. Annually, up to 20 000 children form part of the Class in the Clouds programme. They are booked in on a particular day and time and provided with a tour guide and information booklet. In early 2020, 157 Kloof Nek was purchased when it came on the market in order to shift the administration department off-site, but not out of reach. In doing this, valuable space was freed up that, when complete, can add value to the visitor experience and generate income.The next plan is to open a visitor centre in the parking lot, where people can buy tickets and jump on the free shuttle to the mountain. The new boardroom, meanwhile, provides an ideal opportunity to market itself as an exclusive functions area with the best view in Cape Town. It also doubles as an additional indoor lounge area for the popular TAP restaurant when it is not in use. Fast Track has been an absolute winner, not only from a revenue point of view but also from an added service to our visitors. “People are elated to nd out that they can book a cable car at a specic time on a busy day. Functions have boomed because of this, and the CIC kids don’t have to wait in long queues anymore,” says Mike. Operations has also had its challenges. “City planners in Cape Town were known as visionaries in their time but it’s sad to say that they missed the boat when it came to trafc ow over Kloofnek to the Atlantic seaboard,” says Mike. “The congestion on a regular weekend has already got to the point where manpower is needed to manage it. This makes emergency evacuation and access during peak season a major challenge. We are currently working with disaster management to nd a solution.”OPERATIONS DEPARTMENT HIGHLIGHTSFUN FACTMaintenance of the cable cars is continual. It’s an ongoing job.20 000Children form part of the Class in the Clouds programme.

Page 69

OPERATIONS2023 Annual Report | Table Mountain Aerial Cableway | 66

Page 70

OPERATIONS67 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 71

OPERATIONS2023 Annual Report | Table Mountain Aerial Cableway | 68Gary Wright started as a cabin master charge of all the rigging and mechanical ISO 14001 Environmental ManagementISO 45001 Health and SafetyManagementLONG-SERVING TOP PERFORMER IN OPERATIONSISO CERTIFICATIONS

Page 72

TECHNICAL69 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 73

TECHNICALTECHNICAL2023 Annual Report | Table Mountain Aerial Cableway | 70A peregrine falcon’s nose inspired the design of the rst jet engines. As planes got faster and faster, their engines started choking out at a certain speed. Puzzled, researchers looked to one of the fastest birds - the peregrine falcon - and wondered how they could still breathe at incredible speeds. This was when they looked at the falcon’s nostrils and found the answer. In the opening of the peregrine falcon’s nostril is a small cone that protrudes. Fashioning a similar cone in the opening of a jet engine, they discovered that air could pass into the engine at even greater speed.TMACC, like the peregrine falcon, is well-designed and innovative. Although it has gone through several upgrades over time, the Cableway has mostly kept its original design. Innovation remains at the forefront of TMACC, however. Their operations, facilities and services are always being enhanced.

Page 74

TECHNICAL71 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 75

TECHNICAL2023 Annual Report | Table Mountain Aerial Cableway | 72He stayed until 2015, having forged a strong connection with the technical Fishing, he returned to us in August this year, drawn back to beautiful Cape Town and the Cableway’s excellent workplace.“I returned for various reasons – the best location in Cape Town and a fantastic team and work environment. 99% of the technical team is as it was when I left in 2015,” he says.Going into the future, Andries aims to foster even greater team unity. Being naturally humorous and self-effacing,                “Drink beer and sleep.”“My kids and my wife keep me busy. In my rst interview at TMACC in 2011, one of the directors asked how I feel about working for a lady. My response was that my wife is older and, hence, I work for a lady already.”Asked what words he lives by, he quips, “Every story has two sides. Right is right and wrong is wrong... en moenie met my k^k praat nie (don’t talk rubbish to me)!”ANDRIES DE VRIES, HEAD OF TECHNICALFUN FACTAndries is the only person who has Mountain via helicopter. This was during the rebuilding of toilets between 2011 and 2015

Page 76

TECHNICAL73 | Table Mountain Aerial Cableway | 2023 Annual ReportTMACC’s Technical department oversees all cable car machinery, including the maintenance and safety of facilities, such as assisting with the extension of the balcony and hand railings.There are two backup systems for TMACC’s hydraulic system, says Andries. “Both are diesel-hydraulic drives. They power the cableway via a diesel engine driving hydraulic equipment. These backups are invaluable during loadshedding, allowing for continued operation,” he says. An electrical/battery backup system is planned for 2023 and will be operational by 1 December 2023. Every year, TMACC shuts down for a period to allow for important maintenance. The 2023 shutdown has allowed the technical team to complete many upgrades to the facilities, including tiling and painting, and an extension to the boardroom/function venue. During the shutdown planned for 2024, the cable cars will not be open to the public but will be used by the technical team to do facilities work. However, for a period, the cars will be completely disabled to do a track rope replacement. This is the mechanism that allows the cable car to move up and down the mountain. When asked to comment on the people who make up the Technical department, he says “All our members are outstanding.” When asked about upcoming goals, Andries is proud of his colleagues and comments “When you work with a world-class team, you can only cement what is already there and work on further aligning team goals and unity.”TECHNICAL DEPARTMENT INS AND OUTSFUN FACTThe most technically tested safety measure at TMACC is the brakes. A BATTERYbackup system will be operational by 1 December 2023

Page 77

TECHNICAL2023 Annual Report | Table Mountain Aerial Cableway | 74

Page 78

75 | Table Mountain Aerial Cableway | 2023 Annual ReportINFORMATIONTECHNOLOGYINFORMATION TECHNOLOGYPerhaps because of their amazing ying and hunting skills, peregrine falcons have held cultural signicance for humans throughout history. To this day, they are still one of the most popular birds in the sport of falconry and, in ancient times, they were considered the birds of royalty. Just as peregrine falcons have captured the minds of cultures past and present, Table Mountain, too, has stood as a symbol of wonder and accessibility to one of nature’s grandest spectacles – Table Mountain. It allows people from all walks of life to experience this icon’s majesty up close and personal, offering a unique and exhilarating way to connect with the beauty of Cape Town and our environment.

Page 79

2023 Annual Report | Table Mountain Aerial Cableway | 76INFORMATION TECHNOLOGY

Page 80

INFORMATION TECHNOLOGY77 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 81

INFORMATION TECHNOLOGY2023 Annual Report | Table Mountain Aerial Cableway | 78Neil started at TMACC in 2007. “I joined the team for something different and to be able to spend more time with my family,” he says. Two career highlights so far have been the successful completion of    Car project in 2020 and his promotion to Executive Manager. If he could give TMACC’s servers a name, Neil says he’d choose ‘The Rock’. “Obviously as we are at the mountain, but I also liked the movie!”Asked what the most impressive or creative solution the team has come        “There’s nothing specic that I can think of, but it usually involves duct tape, imagination and long hours.” During his off time, Neil likes to walk or hike, and spend time at home with his family. Being a techie, Neil also enjoys online games and he used to DJ a bit.NEIL ARBOUS, HEAD OF ITOn 16 December, there was a lightning strike on TMACC. “That was denitely interesting,” says Neil.FUN FACTWebsite information updates on the weather, queue wait times and whether the cableway is open or closed are inputted manually thanks to an inhouse system TMACC developed years ago.

Page 82

79 | Table Mountain Aerial Cableway | 2023 Annual ReportINFORMATION TECHNOLOGYDuring the year under review, there were several IT upgrades, installations and replacements. “The upgrades are part of our plan to ensure reliability, redundancy and maximum uptime,” says Neil. Challenges faced included constant changes and development requirements, the lightning strike on 16 December 2022 and major renovations of outlets. Apart from a robust cyber security protocol in place – we can’t tell you        website will undergo changes to its underlying technology and infrastructure. However, website users won’t need to worry – the look and feel won’t change too much, says Neil. For 2023/24, a team expansion is on the cards, with some outsourcing for     IT DEPARTMENT DEVELOPMENTS20%of TMACC tickets are sold online and 80% on siteAbout

Page 83

2023 Annual Report | Table Mountain Aerial Cableway | 80INFORMATION TECHNOLOGY

Page 84

81 | Table Mountain Aerial Cableway | 2023 Annual ReportMARKETING

Page 85

2023 Annual Report | Table Mountain Aerial Cableway | 82MARKETINGMARKETINGPeregrine falcons mate for life and typically return to the same nesting spot each year.In a way that is reminiscent of peregrine falcons, TMACC embodies a sense of enduring connection. The Cableway has become a consistent feature of Cape Town’s landscape where, year after year, it provides a reliable means for visitors to ascend Table Mountain. Just as a falcon’s returning to its nesting site is a testament to nature’s rhythms and the strength of its pair bond, TMACC’s continued operation speaks to its lasting signicance as a gateway to the wonders of nature.

Page 86

83 | Table Mountain Aerial Cableway | 2023 Annual ReportMARKETING

Page 87

2023 Annual Report | Table Mountain Aerial Cableway | 84Collette van Aswegan, like Andries       TMACC. She joined the Cableway in December 2006 and left in 2019 to pursue other interests before coming back in 2023. “Joining TMACC not only provided an opportunity to be part of one of Cape Town’s iconic attractions, but it also gave me the chance to shape the attractions management and tourism industries,” she says. Predictably, Collette has always been a keen traveller. “I like to travel, both locally and internationally, and constantly remind friends and family to be tourists in our own city,” she says. Collette also loves cooking and having family and friends over. “I also really enjoy festivals and shows,” she says. Two of Collette’s favourite marketing   “Great marketing starts with great stories. Be unique, inspire and connect” and “Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.” – both Ann of MarketingProfs.COLLETTE VANASWEGAN, HEAD OF MARKETING13 YEARSCollette’s enduringcommitment to TMACC spans over a decadeMARKETING

Page 88

85 | Table Mountain Aerial Cableway | 2023 Annual Reportviews, and Kloud Bar, an elegant cocktail venue, were launched (Kloud Bar was a soft           exciting launches.The longstanding partnership between Cape Town Tourism and Cape Town Big 6, a marketing collaboration between the six biggest attractions in Cape Town,  On the staff front, the Marketing department was challenged due to staff turnover, but this is currently being addressed. Goals for the department are to increase brand awareness, boost brand         relations management/customer insights, increase revenue through sales drives, improve customer value through enhanced experiences and establish a TMACC brand authority. In terms of marketing, Collette and her team use “a combination of traditional and digital media to provide broader awareness.” However, digital media allows for a more targeted approach.Other achievements and highlights for TMACC include:            Leading Cable Car Ride and World’s Leading Tourist Attraction            at the 2022 Cableway Charity Challenge, which also hit the million rand fundraising mark MARKETING DEPARTMENT ACHIEVEMENTSFUN FACTThe Cableway welcomed the 30 millionth visitor.MARKETING

Page 89

2023 Annual Report | Table Mountain Aerial Cableway | 86MARKETING

Page 90

RETAIL OPERATIONS87 | Table Mountain Aerial Cableway | 2023 Annual ReportRETAILOPERATIONSPeregrine falcons don’t build nests like other birds. They will nd a shallow dip in an outcrop of rocks or scrape a depression in the soil on a ledge of a cliff. Sometimes they’ll even use the eaves of a building for their nest.Just like a peregrine falcon, TMACC aims to leave a minimal impact on the environment. It is a testament to human engineering that the Cableway works so harmoniously with nature. Their sustainability practices ensure that the mountain will be protected for generations to come.

Page 91

RETAIL OPERATIONS2023 Annual Report | Table Mountain Aerial Cableway | 88

Page 92

RETAIL OPERATIONS89 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 93

Rianda Williams joined us almost 30 years ago in 1996. “I was working for Hip Hop at the V&A Waterfront at the time. The lady who did my window displays arranged the interview for me – said she thought it would be perfect for me. It was only when I arrived at the interview that I saw who it was with – John Harrison, the Managing Director, at the time!” Rianda lives by her favourite quote – “Variety is the spice of life.” She says, “My family tease me because I use this quote so often!” From a business perspective, Rianda believes that when you support small businesses, you’re supporting a dream. “I see this every day. I always tell people when I look at the products in our shops, I see all the stories behind them,” she says. When she’s not at work, Rianda loves to spend time with family and friends. RIANDA WILLIAMS, HEAD OF RETAIL OPERATIONS96%of items sold arelocally made.RETAIL OPERATIONS2023 Annual Report | Table Mountain Aerial Cableway | 90

Page 94

RETAIL OPERATIONS91 | Table Mountain Aerial Cableway | 2023 Annual ReportRetail Operations oversees all ticket sales (on and off-site) and all retail (four shops and three storerooms). Outlets are located at the top station, as well as the lower station. During the annual shutdown period, all outlets got a new look and feel. A very large percentage of the products available for sale at the TMACC outlets are custom-made and, therefore, cannot be bought elsewhere. This is one of the reasons why our retail outlets do so well. Rianda is always looking ways to support small businesses through her department. “I am always looking for new products everywhere I go – street vendors, markets, social media… We want to support the small guys.” Although it has been almost four years Africans are still trying to play catch up. “Our goal is to continue supporting our suppliers so that they can make a complete recovery.”When asked about the different types of tickets you get at TMACC, she says “Too many to list! There are different ticketing tiers available and are priced accordingly – adult, child, morning, afternoon, pensioner, student, free birthday, fast track and more!” Retail Operations employs 27 staff. They are entitled to a discount on all retail items and have the privilege of working in the “most beautiful place in the world”. One of the challenges    year was the congestion on Tafelberg Road during peak season, which hampered deliveries to TMACC. Not one to let this create a backlog, we solved the issue by moving goods receiving to 157 Kloof Road. A focus for the year was customer service training. On closed days, suppliers were invited to present their company and products to the TMACC staff. This has been hugely successful in increasing the product knowledge of retail staff.A SPOTLIGHT ON RETAIL OPERATIONSFUN FACTOne of the most popular items sold at TMACC is the Table Mountain magnets and, by value, the TMACC charcoal melange branded t-shirt.27staff are employed in Retail Operation.

Page 95

RETAIL OPERATIONS2023 Annual Report | Table Mountain Aerial Cableway | 92GOOGLEIMAGE

Page 96

93 | Table Mountain Aerial Cableway | 2023 Annual ReportGOOGLEIMAGERETAIL OPERATIONS

Page 97

One of the Retail Operations department’s most memorable moments during the year under review was the Cableway Charity Challenge. The Cableway Charity Challenge has been an annual event for many years, in which participants hike up the mountain, competing to summit and come down in the cable car. Retail Operations was well represented in this event. They were included in the TMACC teams and as individuals in the challenge – and did exceptionally well. The overall winner was Pasteur Nkurunziza, a store assistant in the Retail Operations department. His team also won the corporate team challenge.2023 Annual Report | Table Mountain Aerial Cableway | 94RETAIL OPERATIONS

Page 98

95 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 99

2023 Annual Report | Table Mountain Aerial Cableway | 96FOOD ANDBEVERAGEThe peregrine falcon has impeccable eyesight, which makes them one of the most formidable hunters. Their eyesight is eight times better than that of a person, allowing them to accurately track their prey. To keep their eyes safe when entering a dive, they have a third eyelid. This eyelid shields their eyes and does not impair their vision.Like a peregrine falcon, TMACC is always looking ahead and keeping its eye on the prize – be it winning awards, upgrading its facilities or undergoing maintenance.

Page 100

97 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 101

Ronald Ramsamy started at TMACC on 1 August 2021. He has a keen interest in developing the hospitality industry, which can be seen in how he runs his department. His main focus has been to revitalise the Food and Beverage department and uplift his staff. On weekends, Ronald is enjoying family time, visiting places that are on-trend, or playing golf. When asked what      “To trust is good, to check is better, and most important is what we do next!”RONALD RAMSAMY,HEAD OF FOOD & BEVERAGE100%focused on revitalising the Food and Beverage department2023 Annual Report | Table Mountain Aerial Cableway | 98

Page 102

The Food and Beverage department achieved its highest Rand value         TMACC partners, and with minimal      concept changes, have helped drive     heights. Each food and beverage outlet at TMACC has a different proposition, with different offerings and experiences. They look different, play different music and appear less or more corporate, depending on what the visitor is looking for. Two out of four outlets are sit-down food offerings and two are based on a food-on-the-move concept. Due to our World Heritage status and commitment to eco- sustainable tourism, most food preparation takes place at the lower     place at the top, with minimum raw food preparation, to mitigate the usage of water and solid waste that is brought down and sorted daily. There is also a concerted effort to make use of less electricity, gas and water. This is tracked per outlet and visitor as an average. The immediate goal is to maximise business in the upcoming season before going into deep planning for the next    Food and Beverage plans to expand its functions and events business with the addition of a new multi-faceted event space. This new venture will accommodate between 40 to 60 guests, depending on the event. The development of people will always be a priority and product re-invention and product development will follow a close second.            Beverage department will deep clean, take stock of their performance, re-train people, send people on much-needed leave and assist other departments where they can.FOOD & BEVERAGE DEPARTMENT INSIGHTSYEARLY SHUTDOWN99 | Table Mountain Aerial Cableway | 2023 Annual Report40 - 60guessts will be accommodated in the new multi-faceted event space

Page 103

2023 Annual Report | Table Mountain Aerial Cableway | 100

Page 104

101 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 105

2023 Annual Report | Table Mountain Aerial Cableway | 102Ten67, previously known as the Café, has become our number one revenue generator. It’s a quick-service restaurant, with a limited, good-quality menu, which has improved the speed of service. “The reimagining of Ten67 since Covid-19 required a complete assessment of its strengths and weaknesses before developing a concept that could ramp up quickly in peak service times whilst ensuring the use of staff and utilities remained efcient. It changed the way we did business,” says Ronald.Ten67 offers a unique beverage service from the outside to speed up customer transactions and uses technology in the management of people within the restaurant space. The focus is now on staff training and product positioning to assist customer choices and help grow revenue. Ten69 is also in the development phase of opening an outside ice cream service point, similar to that of the beverage service point, to reduce the need for high volumes to come inside for ice cream on a hot day. Better access and better variety should increase sales.

Page 106

KLOUD Bar comes in second in terms of revenue and profitability. Its brand proposition is that it’s “the cool place to be seen”, providing some of the most breathtaking views. Its décor is in bright, bold colours and it’s backed by an equally fun international brand, Aperol. It is the place to watch the best sunsets with a cocktail, wine or beverage, all contained within the space of a small bedroom. What sets KLOUD apart is its cocktail vending strategy, which is built around speed of service. Aperol is served from tap and most other cocktails are 3 to 4 movements in the product process. Its ability to deliver quickly is its appeal to the 12 Apostle Terrace admirers.FUN FACTKLOUD Bar is the only bar in the world currently serving Aperol on tap.103 | Table Mountain Aerial Cableway | 2023 Annual ReportGOOGLEIMAGE

Page 107

GOOGLEIMAGE2023 Annual Report | Table Mountain Aerial Cableway | 104

Page 108

105 | Table Mountain Aerial Cableway | 2023 Annual ReportTAP Bar continues to grow in popularity and its revenue has been increasing. It is the highest bar in Cape Town and no ticket is required. TAP Bar has been gaining popularity amongst hikers and is the last stop when the mountain closes to catch the tail end of the sunsets. The beer is on point at TAP and there is a limited menu produced fresh to order. TAP also offers excellent specials supported by our beer partner.FUN FACTThe process of replenishing food and drinks at TMACC is unusual. Stock moves on the cable car several times a day, but must be well coordinated to cater for the limited operating/holding space at the top. Product must also adhere to various hygiene and safety protocols.

Page 109

2023 Annual Report | Table Mountain Aerial Cableway | 106GOOGLEIMAGE

Page 110

107 | Table Mountain Aerial Cableway | 2023 Annual ReportGOOGLEIMAGE

Page 111

2023 Annual Report | Table Mountain Aerial Cableway | 108    in the year under review. Its location and target appeal are slightly weighted towards adults interested in wine. Whilst it proved to be challenging in respect of revenue      events and functions. It lends itself to a perfect indoor venue with great 

Page 112

TMACC has selected six candidates to participate in a Food and Beverage Learnership. This learnership assists with education and provides skills development on-site. Four of these candidates were from outside the organisation with a source of income, whilst two were from our existing team.LEARNERSHIP33%of the Food & Beverage Learnership candidates came from TMACC’s existing team109 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 113

2023 Annual Report | Table Mountain Aerial Cableway | 110

Page 114

Gave away Cape Town rings over the December period in a purchase- and-enter promotionBuy-one-get-one-free deals on beerElectronic hamper giveaways in a Sweets from Heaven promotionFood and beer combos at great pricesPROMOTIONS111 | Table Mountain Aerial Cableway | 2023 Annual Report

Page 115

The Dom Perignon vertical tasting at night on the top of the mountainHosted international global executives of various companies, such as Monster Energy Drinks, Woolworths, ABInbev (SAB)Jack Daniels food event forSPECIAL EVENTS2023 Annual Report | Table Mountain Aerial Cableway | 112

Page 116

113 | Table Mountain Aerial Cableway | 2023 Annual ReportAIIMAGE

Page 117

2023 Annual Report | Table Mountain Aerial Cableway | 114TMACC was recognised for its Mandela Day initiative. The company cooked up 1 000 litres of soup and distributed it to various shelters around Cape Town.COMMUNITYRECOGNITIONFamous recent visitors to TMACC include former Miss World Demi Leigh and Tim Tebow, Siya and Rachael Kolisi, Anthony Anderson, Black Coffee, Cassper Nyovest, Trevor Noah and the President of Singapore, Halimah Jacob.1 000lof soup was distributed to various shelters around Cape Town

Page 118

SPECIALS AND PROMOTIONS115 | Table Mountain Aerial Cableway | 2023 Annual ReportSouth Africans (4 years and older) get a free ticket on their birthday when       SA ID document. Children aged 4-17 must be accompanied by an adult. This ticket can be redeemed throughout their birthday month.SPECIALS AND PROMOTIONSBirthday SpecialCable Card Fast Track TicketPensioner Special Student SpecialSouth African pensioners (60 years and older) pay a special rate when they show their SA ID document.Local and international students pay a discounted rate when they produce a valid student card.The Cableway’s frequent user card, the Cable Card, provides visitors with one return trip per day for a year.Gain priority access via our Fast Track ticket.

Page 119

Page 120

ADDRESSTafelberg Rd, Gardens, Cape Town, 8001CONTACTTel: +27 21 424 0015info@tablemountain.net | www.tablemountain.netSOCIAL MEDIAFacebook: facebook.com/TableMountainCaTwitter: @TableMountainCaInstagram: tablemountaincaYoutube: @TableMountainCWay