TLW May /June 2025 On Premise : simplebooklet.com

Executive Director’sMessage ..................................11President’s Letter ................5 ABL Update ............................15-17Member Benefits................ ...9Government Relations.........7-8Stay Connected......................4SafeRide Information...........10March, April & May Tavern of the Game Winners............6Fall Convention Schedule....28Tavern of the Game ...............6 join us on social media Coroprate Members ...........1Corporate Spotlight..........16TLW Office StaffOn PremiseMarch /April 2025TLW Office Staff.....................2District Directors... ................7Executive Officers..................3Certifications TLW Admin & DirectorsJeanine WhelanCalendar Raffleand SafeRide Coordinator (414) 755-3350saferide@tlw.orgResourcesAdvertisingFood safety........................22EventsFoundations In This issue 27th Golf outing....Back CoverFall Convention.................27-28 Spring Conference& Trade Show Recap.......23-26Summerfest Schedule......8The Draft...............................9-10League Leader’s Day....... 12 TLW President & DirectorTLW MembersVol. 43, No.3 11801 W. Silver Spring Dr., Ste. 200Milwaukee, WI 53225Hubbard Wilson &Zelenkova, LLCGovernmentAffairsMark JeffersonExecutive Directorexecutivedirector@tlw.orgAdam Woznicki, CPAChief Financial Officeradam@wamllc.netTina ConleyManaging Director(414) 755-3353tina@tlw.orgSherry ThompsonAccounting Clerk(608) 270-8591sherry@tlw.orgMaiya WhelanMarketing &Communications(414) 755-3354maiya@tlw.org(608) 270-8591 • Fax: (414) 464-08info@tlw.org • tlw.orgTracy BredowClient Services Manager(608) 270-8591tracy@tlw.orgMember of the Year ......17-18Gilbert Brown........................25On Premise.........................15Advertisers........................ 29Publication Information.29May/June 2025 TLW.Org 2. TBUpdatesHWZ Update..........................14ABL UPdate......................19-21 Awards & Nominationsonpremisemag@gmail.com

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Northern Zone VPNorthern Zone VPDonn "Dino" AmundsonDonn "Dino" AmundsonNorthern District Senior VPNorthern District Senior VPNancy LorbetskeNancy LorbetskeEastern Zone Senior VPEastern Zone Senior VP Vinny EgleVinny EgleSenior Vice PresidentSenior Vice President Cathy ValesCathy ValesCentral Zone VPCentral Zone VPPaul SalzwedelPaul SalzwedelSouthern Zone VPSouthern Zone VPJennifer CollisonJennifer CollisonSouthern District VPSouthern District VPKeith KoehlerKeith KoehlerTreasurerTreasurerTodd GiraudTodd GiraudSecretarySecretaryKris ZappaKris ZappaCentral District VPCentral District VPBob CarpenterBob CarpenterEastern District Senior VPEastern District Senior VPDon MjeldeDon MjeldeClass A DirectorClass A Director Jennifer MalcoreJennifer Malcore3. May/June 2025 TLW.Orgonpremisemag@gmail.comPresidentKeith Kern Executive Officers

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Other useful websitesWho are my legislators?http://maps.legis.wisconsin.govWisconsin State Legislature- find info on bills, calendars, contact infowww.legis.wisconsin.gov Department of Revenuewww.revenue.wi.govWisconsin Eye; watch the Legislature in actionwww.wiseye.orgThe Wheeler Report; dailywww.thewheelerreport.comWispolitics; for all your Wisconsin political newswww.wispolitics.comGovernor’s officewww.wisgov.state.wi.usEye on Lobbying; everything about lobbying in Wisconsin https://lobbying.wi.govNORTHERNZONEEASTERNZONEThe TLW and the Wisconsin State LegislatureVisit us online at:......................www.tlw.orgTwitter:.........................................TavernLeagueWISFacebook:...................................Tavern League of WisconsinE-mail:...........................................info@tlw.orgPhone: ..........................................(608) 270-8591Fax:.................................................(414) 464-0850Address: 11801 W Silver Spring Dr, Suite 200, Milwaukee, WI 5322Facebook: https://www.facebook.com/TavernLeagueofWisconsin/Tavern League of WisconsinSO UTH ERNZO NEDistrict 1District 2District 3District 4District 5District 6District 7 District 8District 9To make a donation or become a sponsor for the 27 Annual Golf Outing, contact Tina@tlw.org(see ad on back cover ) May/June 2025 TLW.org 4. onpremisemag@gmail.comStay Connected

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onpremisemag@gmail.comWith Memorial Weekend behind us, summer is officially in full swing! After achallenging winter for the snowmobile business, I am optimistic about great weatherand busy lakes and trails to help us recover from last season. I recently had the chanceto visit our camper, and it was definitely bustling in the Minong area, with a promisingnumber of UTVs out and about. As we look forward to the Fourth of July, let’s keepthe planning and preparations going, but don’t forget to carve out some time to enjoya day or two when you can!The start of summer also marks the beginning of the TLW golf circuit and numeroustournaments across the state. The folks in Jefferson County kicked off the year with awell-attended event. I had the pleasure of golfing with Kathy Proffitt and some of herfriends. We shared many laughs while losing quite a few balls, all in support of theircounty. After the tournament, they kindly took me around to some memberestablishments that couldn’t make it. It’s always a joy to explore new places and meetnew friends.My next stop was in the Milwaukee area for the 1st and 9th district golf outing. It wasan unusually cold and windy day, which made for a challenging round. Despite theweather, Andy and the Milwaukee County crew made the most of it, even while tryingto keep warm. A huge thank you to Sally and Lori for supplying me with extra clothes—I should have known better, living up in northern Wisconsin!Since I was in the area and the Brewers were playing at home, I couldn’t resist catchinga game, which is always a treat. The next day, with no rush to get back home, Idecided to explore West Allis a bit. After a few stops, I began my drive back north,only to have another run-in with Wisconsin wildlife. Somewhere in the central part ofthe state, I spotted a rather awkward creature attempting to fly across the highway. AsI got closer through the pouring rain, it became clear it was a wild turkey. With no realway to swerve due to construction, I took my chances and didn’t slam the brakes.Unfortunately, it collided with my driver’s side window—like a bowling ball hitting itstarget. Thankfully, the window remained intact with only minor damage, though theturkey didn’t fare as well. So, the current score stands: Wisconsin wildlife 2, Keith 0!The next few months promise to be busy around the state with various events and atrip to San Antonio to represent TLW with ABL. I’ve also been invited to speak at theWAMO annual convention. My calendar is filling up quickly, but if you’d like me toattend an event and I’m available, please don’t hesitate to reach out.On a final note, we are currently planning LeagueLeader Day, which will be held this year in Eau Claire,and the Fall Convention is coming together nicelywith La Crosse County ramping up efforts. I lookforward to seeing many of you over the comingmonths. Being your President is an honor, and I takegreat pride in our collective work as an association!Cheers,Greetings,June 20255. May/June 2025 TLW.orgA Note From the President

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3/27ShamroxWest Allis3/29The Tee Hi Club Medford3/30Hoots on the WaterRice3/31The Dawg HouseFredonia4/ 1Jim’s barPrairie du Chien4/2Steve & Michelle’s MidtownManawa4/3Cobblestone CreekBrillion4/4Muddys Water SaloonTrempealeau4/5Ashwaubenon CreekGreen Bay4/6Bassett Creek Saloon & EateryBurlington4/8The Rustic PubDelevan4/9The Moondance Bar & grillRhinelander4/10Wildcat SaloonBlair4/11Alpine InnLa Crosse4/12Sportsmen’s grill Ridgeland4/13J & M’s Bar & GrillSommers4/14Chuck’s Outsider’s InnArcadia4/15Relocation Pub & EateryKronenwetter4/16Rick’s Halfway Bar & Hall Cadott4/18Prime Time Bar & GrillAppleton4/19The Mill of Arkdale Arkdale4/20Shipwreck Bay Bar & RestaurantNew Lisbon4/21Turk’s & Timber’s Bar & GrillSheboygan4/223rd Base Haugen4/23State Street Pub of Green BayGreen Bay4/24Balsam Lake Lodge & RestaurantBalsam Lake4/25Haldeman’s Hilltop TavernHolmen4/26Rock River Tap LLCHoricon4/27Fennimore lanes LLCFennimore4/29South Side Ice Yacht ClubOshkosh4/30Timber Haven Bar & GrillBryant5/1Caddy ShackChetek5/2Rivers Edge Pub & GrubWisconsin Dells5/3T’s Corner BarWeyauwega5/4Wilmot RiversideTwin Lakes5/5River Road TavernAlma5/6Hidden Inn Bar and GrillKendall5/7Good Vibes BarBonduel5/9Trailer Park TavernMilwaukee5/10The RoostFairwater5/11Augie’s Bar & GrillBangor5/12Papa’s Blue SpruceLake Geneva5/13The Pressroom MKEGreenfield5/14The Likelee SpotBangor5/16Linkside GrillHartford5/17Wander InnChippewa Falls5/18Legends Pub & GrillDarlington5/19The Schoolhouse BarMountain5/20Tuesday’s Bar & GrillJuneau5/21Silly Goose BarMilwaukee5/22Amans Beer + WineWaterford5/23Thirsty FarmerCobb5/24Manitou InnSuperior5/25Pastimes Pub & GrillRipon5/26Chub’s PubKingston5/27Jeddy’s BarKansasville5/28TaverinoCamp Douglas5/30Bayside Bar & GrillLyndon Station5/31Stolley’s Hog AlleyOconomowocMay/June 2025 TLW.org 6. onpremisemag@gmail.comBe sure to register!tlw.org

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AdamsPortageWoodMark PuetzCheers of Chilton New Holstein Langlade, MarathonSharon KingstonThe Aftershock Bar & GrillWausau 2-year termJudy VandenhoutenHouterville StationKewauneeRuss FisherFisher's ResortRhinelanderLakeland Area, Lincoln, Oneida, VilasWCWendy CoeyStill Country - Double VisionRacine Eric ChristensonChristy's Landing MadisonDoug ClausenSpring Brook Sports Bar & GrillWisconsin DellsWCWCWCDave HillsLake Geneva Art DeBaere Champion Sports Bar KenoshaDoor Kewaunee OutagamieGreater Northwoods, Price, Sawyer, TaylorLa Crosse City-CountyMonroeFlorenceMarinetteOcontoDells-Delton JuneauSaukRock,South Central, WalworthKenosha City,Kenosha CountyColumbia,Madison-DaneDodge, Jefferson, WaukeshaKathy ProffittJak’s Corner BarJohnson Creek Tim GrothWestview InnWest SalemIowa/Grant,CrawfordCait FinleyMine Shaft Mineral PointManitowoc,OzaukeeSheboygan CalumetDoug KorthKorth's Badger Tap EmbarrassJeff DallmanHornet’s NestMarkesanBen BrunetteWatering Hole of Green BayGreen BayBarronChippewa Eau ClaireGreg HunterPour HouseSirenClark, Jackson, Trempealeau-BuffaloChuck Anderson10th Hole Bar and GrillDanburyAshland, Bayfield, Burnett, Superior-Douglas,WashburnMike HauserRed’s BarArcadiaDHCFTim “Tippy” TomchekTwo Rivers Fond du LacOshkosh CityWinnebagoWashingtonSharon KingstonThe Aftershock Bar & GrillWausauJudy MaloneHappy Hollow Tavern Eau ClaireLorie HelmLandmarkFranklinRacine City,Racine CountyLangladeMarathonShawanoWaupacaWausharaMark RehwinkelCusack’s PubMarinetteBrown CountyBBMilwaukee CountyMilwaukee CountySharon WardMilwaukee County Tavern LeagueMike CeltCaptain Jack’s SaloonEllsworthPepin PierceSt CroixMHGHBB7. May/June 2025 TLW.orgonpremisemag@gmail.com District Directors

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Enterprise:Attained 40 transit vans from 5 different states.Kwik Trip: Supplied gas cards and donated $5,000 towards costs.Creative Sign: installed and removed decals. Put together anassembly-line fashion at their shop in a single day, andremoved them Sunday morning.Nielson Communications: Radio transmissions includingHytera radios used for GPS tracking, which was invaluablethroughout the dispatch process. Steve actually reached outto us, and offered to supply the equipment for free.City of Green Bay: awarded us $15,000 through an ARPA grant for improvingbusiness and safety in our community and teamed up on apress conference to launch the program and spread publicknowledge and get word out to riders.Village of Howard: $5,000 donation towards our program and allowed shuttleparking by Duck Creek Quarry.Brown County Sheriff’s Department: Screened shuttle drivers for the draft and supported us in oureffort to keep our roads safe.Discover GB: Gateway of communication, did a great job of logistics andcomms.SP+, NFL, Green Bay Packers: Gave their full support and cooperation to make this possible.General Beverage: On top of a monetary donation, they wentabove and beyond with assistance in marketing/promotional,with additional vinyl adhesive QR codes and tabletopadvertising for nearly 200 members.Badger Liquor, Dean Distributing, Triangle Distributing, KayDistributing, Carbliss, & Pepsi: Donated to the effortThe SafeRide Drivers: Their commitment to their communityalong with their professionalism, time, and effort under tryingcircumstances made this entire effort possible. Green Bay…The Brown County Tavern Leagueis earning widespread praise for helping keeparea roads safe during the NFL draft. Theshuttles helped get over 9,000 people totheir destinations through the SafeRideProgram.“We knew there was a pressing need for aSafeRide service at the NFL draft, havingheard of previous drafts where people werestranded for hours waiting for ride shares andtaxi’s. That could lead to a lot of peoplebehind the wheel who should not be,” saidDon Mjelde, Eastern District Vice-President ofthe Tavern League of Wisconsin. TheSafeRide efforts helped contribute to justthree OWI arrests reported by the BrownCounty Sherriff’s office during the draft.In the end 2,627 rides were given to 9,013riders free of charge. The costs were pickedup by the Wisconsin DOT, through a statemandated DUI surcharge, and a matchinggrant from the Brown County Tavern League,who have been busy raising money for theeffort in recent months.Mjelde and Brown County Tavern LeaguePresident Tera Hansen are both passionateabout the SafeRide program, which gives over40,000 free rides statewide each year andhas contributed to a 44% decline in OWIconvictions and a nearly 50% reduction inalcohol related deaths since 2007.The Brown County Tavern League operated40 shuttle vans, with 91 drivers who put inover 2,000 hours on the road. To make draftattendees aware of the program, the TavernLeague distributed over 20,000 brochures to250 taverns and hotels in Brown County. Theshuttles operated for over 60 hours over fourdays, running until 3:30am every night.The Brown County Tavern League would like to thank themany people who came together to make the operation asuccess, including their SafeRide Draft Committee whohelped organize and staff the operation from start to finish,and their many partners and sponsors.9. May/June 2025 TLW.org Brown County Tavern League SafeRide at the NFL Draft

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ften lost when looking at the Tavern League’s contributions to our state, is the workmembers put into helping neighbors in our communities. We focus on the economicimpact—the 160,000 jobs, over $3 billion in wages and nearly that much paid in taxesannually. But often overlooked is the $17 million in charity donated each year. And let’snot forget the over 40,000 rides home given through the SafeRide program.Of course, the SafeRide program is 80% funded through a state assessment placed onDUI fines, but 20% is paid by the Tavern League and local leagues implement theprogram on the ground for free. A couple recent activities are worth noting.First, this year the Brown County Tavern League went above and beyond with theirSafeRide program by proactively offering to set up a special effort to coincide with theNFL draft in Green Bay. No one knew what to expect when local league memberscame up with the idea of building a program around the draft, but they knew it couldplay an important role in keeping people safe during the event. Their proposal was metwith enthusiasm from state officials, area communities, the NFL, and the Packers.Over four days the Brown County Tavern League alone gave over 2,600 rides to over9,000 people, exceeding expectations and pulling off a massive undertaking with hardlya glitch. With the larger than expected crowd on hand at the draft, event organizerswere happy to get all the transportation help they could get. Most important, in the endthe folks got home safe and only three DUIs were issued all weekend.Their efforts drew well deserved attention to the SafeRide Program across Wisconsinand put the entire state Tavern League in the best light. Hats off to the entire BrownCounty SafeRide Committee of Ben Brunette, Tera Hansen, Terri Vande Hei, BrandiHibbard, Rob Heinritz and Don Mjelde for their tireless efforts and the many sponsorswho helped make it a reality. Next, our Operations Director, Tina Conley has been working with the folks at Uber tobetter integrate them into the SafeRide Program. Over time, this partnership could be awin for everyone. Of course, Uber is currently a realistic option only in the more heavilypopulated areas of the state. Uber is technically available everywhere, but there justisn’t enough demand to attract drivers to sign up. That’s where SafeRide comes in, andin working with the Tavern League, any local league can sign up with them, and overtime more drivers will be recruited to meet a growing demand. That could help not onlylocal SafeRide programs, but also people who could use a ride for any reason in ourstate’s underserved areas.Counties with college towns are especially good places to start, with young peoplelooking for ways to make a few extra dollars, so there could be a strong pool of potentialdrivers. So far four counties have signed up with Uber and more are welcome to help getthe effort off the ground. If this is something you think your league might beinterested in, reach out to the Tavern League and let’s get you signed up.Executive Director’s Message on SafeRide Mark Jefferson TLW EXecutive Director As we head into another summer of events and fundraisers thatwill raise the money needed to continue the community service,the SafeRide funding, and charitable work that adds so much toour state, we say thanks for all the work you do to keep ourcommunities strong and Wisconsin’s tavern industry such animportant part of our state’s culture.11. May/June 2025 TLW.org

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Ramie Zelenkova has over 15 years oflobbying experience andmaintains strongrelationships withlegislative leadership andmembers on both sidesof the aisle. AJ Wilson is a principal at HubbardWilson & Zelenkova withover two decades ofexperience in and aroundthe Wisconsin StateCapitol. Legislative Advocacy and OutreachThe Tavern League of Wisconsin (TLW) is one of the largest trade associationsand active grassroots advocacy groups in the State ofWisconsin. We have been very effective over the years in making sure ourlocal, state and federal policy makers are aware of the issues that areimportant to us and the hospitality industry in general. Whether our outreachis about the complicated regulatory structure we operate under or thethousands of charities we support or our SafeRide Program, our success islargely the result of our local grassroots activism and personal lobbyingefforts. Today I wanted to remind members of the importance of knowing yourelected officials (local, state and federal) and staying in touch with them on aregular basis.Local OfficialsThis is generally easier because you likely know these people and see themregularly. Sometimes, you’ve known them your entire life because you went toschool with them or are related to them! Your locally elected board members,municipal clerk(s)/staff and law enforcement officials affectthe day-to-day operations of your business. Make sure you stay in touch withthem on a regular basis, not just when you need them or when they’re requiredto stop into your establishment. Invite them to local league meetings from timeto time. Talk to them regularly and invite them to your local events.State and Federal Elected OfficialsWe all have state and federal elected officials and although they may seemdisconnected from your day-to-day operations, they represent you and yourbusiness. These are the policy makers who are passing the laws that determinehow your business is regulated and operates. Your state and federal electedofficials likely won’t live in your town and you won’t see them on a regularbasis, but you need to know who they are and do your best to make sure theyknow who you are. They will likely have regular “townhall meetings” in yourarea. Stop in and introduce yourself. They will have fundraisers–stop by and ifthey support our issues donate what you can, either directly or through theTLW (we often hear about fundraisers and do our best to make sure membersare aware). They will be at the local parade–shake their hand on the route andtell them to stop by your place.While Tavern League leadership maintains contact with all electedofficials on a regular basis, individual members should also activelyreach out and build direct relationships with their representatives.Regular legislative outreach and advocacy for your business and theindustry as a whole is vital. Having a personal relationship withpolicymakers makes a big difference. I’m sure we will be reaching out toyou at some point to advocate on behalf of the TLW related to pendingstate or federal legislation. Those contacts are always meaningful, butthey are even more effective when the legislator receiving the contactknows the person sending it! Our legislative successes are directly related toour grassroots advocacy. So your networking and relationship building notonly benefits your business. It helps the Tavern League and the industry as awhole.Below are links to find your state Legislators and members of Congress.Find out who your elected officials are and when you get a chance makeaneffort to get to know them!https://maps.legis.wisconsin.gov/https://ziplook.house.gov/htbin/findrep_houseAs always, if you have any questions please feel free to contact me.Greg Hubbard has over 30 years ofcombined legislative andlobbying experience andspent over a decadeworking for Republicanlegislators.Katie White is a SeniorAssociate at HWZwith 15 years of combinedlobbying and legislativeexperienceDan Romportlis a Senior Associate who has16 years of combinedlegislative, lobbying, andpolitical experience.Chara Taylor is the Director of Operationsand Client services at HWZ.In her role Chara managesclient accounts, WisconsinGovernment AccountabilityBoard compliance, andaccounts payable and receivableFrom the Desk of Greg Hubbard May/June 2025 TLW.org 14. onpremisemag@gmail.com

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On PremiseOn Premise! Follow us as we visit TLW Members onpremisemag@gmail.comON FACEBOOKJoin usContact us about atopic or individualyou think we shouldconsider for afeature in themagazine!We want your feedbacl! Do you have an idea for a feature in themagazine? Is there history behind yourestablishment or an event youhave had or are having that youwould like us to considersharing in an issue? We may even consider a visit! LET US KNOW!onpremisemag@gmail.com15. May/June 2025 TLW.orgDemon Rum New ECO BottlesBold, Wise, KindHudson, WI based Demon Spirits is proud to offer ourSinfully Smooth rum in the new industry-leading sustainableeco bottle. Demon Rum is one of the first fully producedspirits in this bottle. The Demon Rum Eco Bottle uses 94%recycled paper materials, has an 84% smaller carbonfootprint than the same 750ml glass bottle and is fullyrecyclable! Both Demon Rum flavor profiles are ready for sale in 6 bottlecases. In addition to sustainability, our bottles cost less toproduce than glass bottles and are less expensive to ship.They are perfect for any and all on and off premise sales –particularly where glass is an issue – like pool decks,beaches, boats, patios to name a few.Demon Rum is distributed in Wisconsin through General Beverage and SaratogaVisit our web site at www.drinkdemonrum.com for more information.

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Corporate Sponsor SpotlightHISTORY OF SOCIETY ON MUTUAL GROUND℠We honor the Threshermen who started it all in 1915 andthe business owners of today whose livelihoods we areentrusted to protect. We acknowledge our agents andemployees past and present for their contributions, andwe celebrate a future in which we all continue to stand onmutual ground.2023Heather Boyer becomes the 11th president in ourcompany’s history.2022In its first 15 years, the Society Insurance Charitable Funddistributes more than $1.1 million to non-profits inSociety’s communities.2018Society presents our first Customer Experience Award,given to employees who go above and beyond to serveour customers.2012We adopt our mission, vision, goals, and core values.2007Our “Society’s Best” agent recognition program isintroduced.We change our name to Threshermen’s Mutual InsuranceCompany, or TMICO for short.1930Our growth continues with the purchase of Threshermen’sNational Insurance Company of Madison, WI.1918Company operations move from Madison, WI to a home onMain St. in Fond du Lac, WI.1915On June 8, 1915, the Wisconsin Brotherhood ofThreshermen Insurance Company, Limited Mutual isfounded in Madison, WI.About usGROWTH AND STRENGTH FOR 100 YEARS AND COUNTING.OUR MISSION We operate and exist for the benefit of our policyholders byprotecting their dreams, passions and livelihoods withtailor-made insurance solutionMay/June 2025 TLW.org 16. onpremisemag@gmail.com

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onpremisemag@gmail.comIt’s been a very busy first half of the year inWashington, DC as the new Administrationand Congress hit the ground running inJanuary and haven’t looked back. More onsome of the specific bills and legislation in amoment…ABL completed a successful boardof directors meeting in Washington, DC inMarch 2025. In addition to conductingassociation business, ABL board membersmet with representatives from national tradeassociations and beverage alcohol companies,as well as members of Congress and theirstaff on Capitol Hill.Issues ABL members advocated for werepassage of the Credit Card Competition Act;tax certainty and fairness for small businesses;integrity and transparency in the DietaryGuidelines review of alcohol; opposition totariffs that could cripple beverage retailers;and participation in the 21st AmendmentCaucus, among others.Congress is racing to complete severallegislative initiatives before members headback to their home districts at the end of July,including the biggest one of them all… (Continued) The "One Big Beautiful Bill Act" (OBBBA), aproposed budget reconciliation bill in the U.S. Congress, primarily focused on taxreforms, healthcare modifications, immigrationenforcement, and energy policyshifts, passed the U.S. House ofRepresentatives on May 22, 2025. ABL backed the inclusion of language in thebill that would support family ownedbusinesses, including those that are S-Corp orpass-through entities. We are particularly pleased to report that thefinal House version included a provision tomake the Section 199A tax deductionpermanent at 23%, and makes permanentenhanced estate tax exemptions. Under the2017 Tax Cuts and Jobs Act, much of which isset to expire at the end of this year, Section199A created opportunities for thousands offamily-owned beverage and hospitalitybusinesses to grow and create more jobs andpositive economic stimulation in their localeconomies. The bill now moves to the Senatefor consideration.(Continued on pg. 20) There is nothing like getting out and meeting with ABLmembers and I was fortunate to have that opportunity inApril at the Tavern League of Wisconsin Spring Conferencein Wausau. What a fantastic event and so impressive to seeover 900 TLW attendees enjoying a good time, learningmore about their industry and strengthening the bonds thatbring us all together around bars and taverns. Not tomention the incredible amount of money raised for charitiesand those who need a hand-up. I owe big thank you’s to TLW President Keith Kern,Executive Director Mark Jefferson, Tina Conley and herteam, Don Mjelde, Keith Koehler and everyone else who wasso welcoming with their hospitality and graciousness. I lookforward to coming back for another convention soon!From the CapitolOne Big Beautiful Bill Act19. May/June 2025 TLW.orgonpremisemag@gmail.com

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Credit Card Competition Act Filed as Amendment to GENIUSActOn May 20, Senator Roger Marshall (R-KS) and Senator Dick Durbin (D-IL) filedthe Credit CardCompetition Act (CCCA) as an amendment to the GENIUS Act, legislationexpected to beconsidered soon on the Senate floor that would establish a regulatory frameworkforstablecoins. (Remarkably, the GENIUS Act is the first Senate Banking Committeebill to comePage 2 of 2to the floor since 2022 with an opportunity for floor amendments.) Theamendment is currentlymoving through the legislative process. ABL continues to encourage its membersto reach outto their Senators to let them know we need them to vote YES on the Marshall-Durbinamendment (CCCA).On May 20, Senator Roger Marshall (R-KS)and Senator Dick Durbin (D-IL) filed the CreditCard Competition Act (CCCA) as anamendment to the GENIUS Act, legislationexpected to be considered soon on the Senatefloor that would establish a regulatoryframework for stablecoins. (Remarkably, theGENIUS Act is the first Senate BankingCommittee bill to come to the floor since 2022with an opportunity for floor amendments.)The amendment is currently moving throughthe legislative process. ABL continues toencourage its members to reach out to theirSenators to let them know we need them tovote YES on the Marshall-Durbin amendment(CCCA).On May 15, with bipartisan and bicameralsupport, the Creating Hospitality EconomicEnhancement for Restaurants and Servers(CHEERS) Act (H.R. 3325; S. 1732) wasintroduced in the 119th Congress. The CHEERSAct provides targeted tax relief to bars,restaurants, taprooms and entertainmentvenues with draft beer systems, helping thehospitality sector reinvest in local businessesand their employees. These investmentswould enhance service, drive job creation andstimulate local economies, all while promotingsustainability through reduced packagingwaste in every congressional district. TheCHEERS Act incentivizes investments in draftbeer systems and offers an economic boost tothe hospitality industry. (Continued)ABL joined the members of Congresssponsoring the legislation, as well as othermembers of the beer industry, for a pressconference on Capitol Hill to announce thelegislation. As local bar and tavern owners continue tosteer their businesses through the ups anddowns of the economy and current beveragealcohol marketplace, the CHEERS Act wouldadd some tax certainty for Main Streetbeverage businesses looking to improve theirdraft beer programs.ABL is grateful for the leadership of themembers of Congress who introduced thisimportant legislation. On May 27, the Music Innovation Consumers(MIC) Coalition submitted supplementalcomments in response to the Notice of Inquiryissued by the United States Copyright Officerequesting stakeholder feedback on variousissues relating to performing rightsorganizations (PROs). The supplementalcomments drew largely on the previous roundof comments on the topic earlier this spring,including amplifying the call for the creationof a comprehensive musical works database.As the comments note, “The need for such adatabase is well documented. (Continued on pg. 21)Credit Card Competition Act Filedas Amendment to GENIUS ActABL Part of Capitol Hill PressConference Introducing CHEERS ActMusic Licensing SupplementalComments Filed with Copyright OfficeMay/June 2025 TLW.org 20. onpremisemag@gmail.com

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(ABL Update Continued from pg. 20)In fact, several Members of Congress wrote tothe Copyright Office back in 2021 pointing outthat “…there are multiple performing rightsorganizations (“PROs”), most songs havemultiple songwriters, and data challenges aremade even more daunting by split ownershipand the historic lack of a comprehensivedatabase of musical works information.”In the Digital Copy of this On Premise Issue, The MIC Coalition supplemental commentscan be found by clicking here, and it’s initialcomments here. ABL’s comments can befound here.American Beverage Licensees (ABL) will holdthe 2025 ABL Annual Meeting in San Antonio,Texas on July 26-28, 2025. Registration is nowopen for the event, which will take place atthe Kimpton Santo Hotel, one of San Antonio’snewest and most stylish downtown hotels. Inaddition to ABL Annual Meeting events andhospitality, attendees are also invited toparticipate in the Texas Package StoresAssociation (TPSA) Trade Show and otherhospitality events taking place as part of the78th Annual TPSA Convention & Trade Show.Attendees can book their accommodations atthe Kimpton Santo Hotel at a nightly rate of$239+ applicable taxes and fees. ABL’s roomblock is limited and available on a first-come,first- served basis. The room block isscheduled to close on June 25, 2025. ABL to Host Annual Meeting in San Antonio, July 26-28 TAVERN LEAGUE MEMBERSOF WISCONSINThank You for Your SupportThroughout the Years!BE SAFE with WisconsinSouvenir Milkcaps/PulltabsCONTACT US: 262-336-9624wimilkcaps.com21. May/June 2025 TLW.orgonpremisemag@gmail.com

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Monday, June 2ndReady Randy's Bar & Grill - 1490 131st Street - New RichmondMonday, July 28thReady Randy's Bar & Grill - 1490 131st Street - New RichmondMonday, June 2ndCountry Inn and Suites - 355 Fox River Drive - AppletonMonday, July 28thCountry Inn and Suites - 355 Fox River Drive - AppletonWednesday, June 4thJanesville Elks Lodge - 2100 N Washington Street - JanesvilleWednesday, July 30thBrat Stop - 12304 75th Street - KenoshaWednesday, June 11thSunset Bowl Entertainment - 333 W Sunset Drive -WaukeshaMonday, August 4thSt Croix Inn - 11390 S 5th St E - Solon SpringsTuesday, June 17thSpringville Sports Barn - 2811 Plover Springs Drive - PloverWednesday, August 6thJanesville Elks Lodge - 2100 N Washington Street - JanesvilleTuesday, June 17thElks Lodge 402 - 3411 Stein Blvd - Eau ClaireMonday, August 11thStadium View - 1963 Holmgren Way - Green BayWednesday, June 18thDoubledays - 4586 Baxter Rd. - Cottage GroveTuesday, August 12th Elks Lodge 402 - 3411 Stein Blvd - Eau ClaireMonday, June 23rdCabaret Cove- 1540 Pueblo Dr - RhinelanderWednesday, August 13thSunset Bowl Entertainment - 333 W Sunset Drive - WaukeshaMonday, June 23rdFox River Brewing Co - 1501 Arboretum Dr. - OshkoshWednesday, August 18thDoubleday's - 4586 Baxter Rd. MadisonTuesday, June 24thGood Times - 16607 County Rd B - MishicotTuesday, August 19thSpringville Sports Barn - 2811 Plover Springs Drive - PloverWednesday, June 25thBrat Stop - 12304 75th Street - Kenosha Tuesday, August 26thNorthstar Lanes - 400 Prosser Place -Antigo Monday, June 30thStadium View - 1963 Holmgren Way - Green BayWednesday, August 27thBrat Stop - 12304 75th Street - Kenosha Monday, July 7thHoliday Wholesale - 225 Pioneer Drive - Wisconsin DellsWednesday, September 3rdJanesville Elks Lodge - 2100 N Washington Street - JanesvilleWednesday, July 9thJanesville Elks Lodge - 2100 N Washington Street - JanesvilleMonday, September 8thSpring Brook Sports Bar & Grill - 242 Lake Shore Drive - Wisconsin Dells,Wednesday, July 16thDugout 54 - 5328 W Blue Mound Road - MilwaukeeMonday, September 8thEagles Club 624 - 1104 S Oak Avenue - MarshfieldWednesday, July 21stJammers Bar & Grill - 2810 Eagle Road - Wisconsin RapidsWednesday, September 10thDugout 54 - 5328 W Blue Mound Road - MilwaukeeTuesday, July 22ndDale's Weston Lanes - 5902 Schofield Ave - SchofieldMonday, September 15thCountry Inn and Suites - 355 Fox River Drive - AppletonWednesday, July 23rdDoubledays - 4586 Baxter Rd - Cottage GroveWednesday, September 17thDoubledays - 4586 Baxter Rd - Cottage GroveMonday, July 28thReady Randy's Bar & Grill - 1490 131st Street - New RichmondMonday, September 22ndReady Randy's Bar & Grill - 1490 131st Street - New Richmond National Certified Food Safety Manager License Training calendar Class Details May/June 2025 TLW.org 22. onpremisemag@gmail.com

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General SessionsMovie Producers Spoke at the Conference Sean Hanish - Director/Producer of Just a Bit OutsideSean was raised in Brookfield, Wisconsin. He is the President ofCannonball Production is the WGA Award-nominated writer, producer and director and a multi-award-winning commercial director. Two local residents from Wisconsin directed and produced the film, Just a Bit Outside,which was recently released in theaters and made available on ROKU TV. They attended theconference to discuss the film and expressed their aspiration to revive the legacy of the1982 Brewers. They conducted interviews with numerous players to capture their narrativesand the genuine emotions surrounding victories, defeats, and the reception theyexperienced upon returning to Milwaukee after the World Series loss. Kelly Kahl - Producer of Just a Bit OutsideKelly Kahl is from Burlington, Wisconsin and completed hisundergrad from University of Wisconsin-Madison. He is atelevision executive and film producer. From 2017 to 2022, he served as the President of Entertainment at CBS. May/June 2025 TLW.org 24. OnPremiseMag@gmail.com

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Advertising & Publication InformationManaging EditorGraphic Designer & Creative Director Tonia Matha , Tour Ozaukee, LLCAdvertising Manager Brian Schowalter, Tour Ozaukee, LLCPrinted ByRies Graphics, WisconsinTLW PresidentKeith Kern Senior Vice President Cathy Vales SecretaryKris ZappaTreasurerTodd GiraudSouthern Zone Vice President Jennifer CollisonSouthern District Vice PresidentKeith koehlerEastern Zone Vice President Vinny EgleEastern District Vice President Don MjeldeCentral Zone Vice President Paul Salzwedel Central District Vice PresidentBob CarpenterNorthern Zone Vice President “Dino” AmundsenNorthern District Vice President Nancy LorbetskeAnheuser-Busch.................................................30anheuserbusch.comCornerstone........................................................15cornerstone.comData Financial, Inc.............................................26datafinancial.comHoliday Wholesale.............................................8holidaywholesale.comKLB Insurance....................................................23klbins.comSociety Insurance..............................................16societyinsurance.comSummerfest........................................................8summerfest.comMcCain.................................................................12mccain.comWisconsin Souvenir Milkcaps ..........................21, 29wimilkcaps.com To Our Advertisers In This Issue29. May/June 2025 TLW.orgOn Premise (ISSN #1051-4562) Copyright © 2025 by the Tavern League of Wisconsin Inc. is published bimonthly byTour Ozaukee LLC 361 Falls Rd. #102, Grafton, WI 53024. Business and Editorial Offices: 107A Buntrock Ave.,Thiensville, WI 53092, Accounting and Circulation Offices:Tour Ozaukee LLC, 107A Buntrock Ave., Thiensville, WI 53092. Call (608) 270-8591 to subscribe.Periodicals postage is paid at Milwaukee, WI, and additional mailing offices (if applicable).POSTMASTER: Send address changes to Tavern League Of Wisconsin, 11801 W. Silver SpringDr.,STE 200, Milwaukee, WI 53225. Copyright 2025 Tavern League of Wisconsin- Inc.Permission to reprint must be secured in advanceof publication, and credit given to author and OnPremise. Advertise with us OnPremiseMag@gmail.comonpremisemag@gmail.com TAVERN LEAGUEMEMBERS OF WISCONSINThank You forYour SupportThroughoutthe Years!BE SAFE with WisconsinSouvenir Milkcaps/PulltabsCONTACT US: 262-336-9624wimilkcaps.com

TLW May /June 2025 On Premise

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