COMPLETE GUIDE TO THE HOME-SELLING PROCESSwww.RedStickSold.comTHGadmin@livian.com(225)-234-0022 | (225)-768-18008686 Bluebonnet Blvd, Baton Rouge, LA 70810
01P E R S P E C T I V EV I S I O NB E L I E F STo conquer our local markets and become the #1 real estate team in the Gulf States Region by 2024.“God, Family, Business” Every action we take reects these values. We believe in earning our client’s trust and loyalty by committing to achieving our goals and honoring our standards. We value open communication, seek rst to understand, and commit to honesty and direct discussion to resolve problems.V elocityA ccountabilityL earning BasedU nityE xceeding in ExpectationsS uccess in SatisfactionM I S S I O NVALUEEnriching the quality of lives in our communities while creating lifelongrelationships.We seek to develop our business as a means to make positive changes for us, our clients, and the world around us. The more successful we are as a team, the more impactful we can be.MVVBPM VV B PTHGadmin@livian.comwww.RedStickSold.com(225)-234-0022 | (225)-768-1800
02MEET THE EXPERTSTim HoukJacob WascomMichele PourciauRuss VegasAnna HarrisRealtor | CEORealtorRealtorRealtorRealtorTHGadmin@livian.comwww.RedStickSold.com(225)-234-0022 | (225)-768-1800
MEET THE OPERATIONS TEAM03Kelli WascomJustin GrierVP of Operations/Associate Broker Inside Sales AgentEmily BreauxTransaction Manager/Listing ManagerTHGadmin@livian.comwww.RedStickSold.com(225)-234-0022 | (225)-768-1800
04STEP HOME SELLING PROCESS10Close on thesale & move!01Get in touchwith an agent.02Review your home value analysis prepared by agent and determine pricing strategy together.Review marketing plan with agent, sign listing agreement, and schedule professional photos.03040506070809List & market your home for sale.Hold open houses& private showings.Receive and review buyers offers.Home inspections,appraisal & title exam are completed, buyer secures nancing.10Accept the contract and negotiate counter offer if applicable.Prepare buyer walk-through.THGadmin@livian.comwww.RedStickSold.com(225)-234-0022 | (225)-768-1800
OUR TRACK RECORD OF SUCCESSWHY THE HOUK GROUP AS YOUR REALTORS?05We have a proven track record of excellence & aim to make each transaction a WIN/WIN. With a servants heart & a business focus, we have delivered these results to over 2,000 families.THE HOUK GROUP GBRAR SNAPSHOTOur team is ranked in theTOP 10 in the Keller WilliamsGulf Coast RegionRanked TOP 1% in the Greater Baton Rouge Association of Realtors.Referrals from friends,family & past clients make up70% of our business. Our team is focused on what you want, what you need, and to keep it as great as it can possibly be. Our promise is to always be real people ready to help you reach your goals!2016, 2017, 2018, 2019, 2020, 2021 & 2022: Double Platinum Award2016 : Top Listings Award & Top Closed Volume2007, 2010 & 2011: Everest Circle - the highest peak!2009 - 2011: Technology Chair for Keller Williams Red Stick Partners2008 - 2001, 2017: Agent Leadership Council Award2007 Rookie of the Year with over 5 million dollars in transactionsHelped370 Families buy or sell.98.5% List to sales price ratioTHGadmin@livian.comwww.RedStickSold.com(225)-234-0022 | (225)-768-1800
INTERNET MARKETINGWhen you list with us, you will have access to the Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites.YOUR MEDIA PLANWEEKLY UPDATESJUST-LISTED FLIERTHIS ONE’S A KEEPER!FOR SALE!FOR SALE!$265,000$568,000$265,0006627 Roux Drive, Baton Rouge, LA 708183126 Pointe-Marie Drive,Baton Rouge, LA 708206537 Roux Drive,Baton Rouge, LA 708183 Bed | 2 Bath | 1,742 sqft4 Bed | 3.5 Bath | 2,633 sqft3 Bed | 2 Bath | 1,752 sqftPlace “For Sale” sign & directionals leading prospective buyers to your homeProvide you with weekly updates detailing with marketing efforts. This includes comments from the prospective buyers & agents who visit your home.Send a targeted announcement to our personal database, as well as fellow agents with potential buyers.Send targeted emails to surrounding communities,prospective buyers, & agents within our board.Showcase your property on our professional website.Leverage Facebook & Instagram posts to highlight coming soon, just listed, property features, upcoming open houses, price improvements & more!Leverage Instagram to capture the most compelling features of your home, from architectural photos to property walkthrough videos.Leverage boosted ads to reach nearby active andpassive buyers.Example text is put here where a description of the home will be. Find your dream home today by working with The Houk Group.• Built in 2015• Spacious backyard• Perfect for entertaining• Hardwood oors throughout• Modern Architectural detailsJust-Listed EmailOpen House Invitation EmailAgent Website Property FeatureFacebook & Instagram PostsInstagram StoryPaid, Boosted Facebook AdsSIGNAGEProduce a just-listed ier to feature during showings & open houses.06THGadmin@livian.comwww.RedStickSold.com(225)-234-0022 | (225)-768-1800
PRICE COMPETITIVELYTHE FIRST 30 DAYS ARE CRITICALTHE RIGHT PRICE IS IMPORTANT• A property generates the most interest when it rst hits the market.• The number of showings is greatest during this time if it is priced at a realistic market value.• Starting too high and dropping the price later misses the excitement and fails to generate strong activity.• Many homes that start high end up selling below market value.ACTIVITY LEVELWEEKS ON THE MARKET1 2 3 4 5 6 7 8 9 10 11 12 13When most offers are received07THGadmin@livian.comwww.RedStickSold.com(225)-234-0022 | (225)-768-1800
08WHY KELLER WILLIAMS?• A network of over 134,000 real estate consultants with a projected growth of 300,000.• 730+ ofces in the US and Canada (50 major markets), including International presence in Costa Rica, Dubai, Indonesia, Mexico, Portugal, South Africa, Turkey, Spain, Columbia, China, Panama, Vietnam the UK and many more.• Excellence in cutting-edge real estate training, coaching, and education.• Most Innovative Real Estate Company - Inman News.Keller Williams is not your traditional Real Estate Company. That is why it is not surprising that we are the #1 Real Estate Franchise in the World, by agent count.OUR PHENOMENAL GROWTH IS ONLY PART OF THE STORY:TECHNOLOGYKNOWLEDGERELIABILITYLeading-edge tech tools & training gives me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Listing System (KWLS), your property is fed to more than 350 online search engines & available on KW’s web network of more than 76,000 sites. Best of all, because of KW’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum & research resources. It is what prepares me to provide you with unparalleled service.Founded on the principles of trust & honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs rst. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.THGadmin@livian.comwww.RedStickSold.com(225)-234-0022 | (225)-768-1800
OUR PROMISE TO YOU09“Our Promise” is to create an experience that you honestly cannot imagine being better. Our team is focused on what you want, what you need, and to keep it as great as it can possibly be. Now, there will be challenges. After all, it’s real estate but it’s also real people with real hopes and real dreams. Know that to our clients, our group is focused on creating that A++ experience. “Our Promise” is that you will feel so great about what we are doing for you, that you will call or text us with the name of someone in your own life who needs help in real estate. They might just need help to buy or sell their home, they need to renance, or just have real estate questions. Regardless, we are here with the answers and will take the time to truly listen and lend a hand. “Our Promise” is to always be “real” people ready to help you reach your goals.THGadmin@livian.comwww.RedStickSold.com(225)-234-0022 | (225)-768-1800