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The Keyser Team EDGE- Listing Your Home

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Presented by Brett KeyserREALTOR®, Bachelors in Finance andM.B.A.RE/MAX Alliance Group2000 Webber StreetSarasota, FL 34239941-316-6573941-957-8425BrettKeyser@gmail.comWWW.SARASOTAPROPERTIES.COMThe Keyser Team Listing Presentation

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The Keyser TeamYour Real Estate Consultant’sSince joining RE/MAX, Brett has strived to provide clients excellentservice with trusted and knowledgeable advice. Brett has sustainedrecognition and has received several awards throughout his tenure withRE/MAX, including The Hall of Fame award in 2018, and The Chairman’sclub in 2020, 2021, and 2022. In 2022 Brett also achieved the RE/MAXLifetime Achievement award, a distinction that only 1% of all Realtors atRE/MAX achieve in their career.Page 2Brett KeyserBrett is a Sarasota native and lovessouthwest Florida’s Gulf Coast. He enjoyshelping customers buy and sell homesthroughout Sarasota and Manatee Counties.Brett is a marathon runner, golfer and avid tennis player. He holds aB.S, Cum Laude, in Finance and an M.B.A. from the University ofFlorida.

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We endeavor to give you 5 star service throughout yourexperience!Marlene LourencoExecutive AssistantHome State: NJFun Fact: Speaks 3LanguagesBom Dia!The Keyser TeamYour Real Estate Consultant’sPage 3The Keyser Team MissionStatement: We are real estate consultants that create a customexperience for each client. We empower our clients tomake the best decisions for themselves and theirfamilies. We do this through our exceptionalcommunication, market knowledge, problem solvingskills, and dedication to moving our clients forward.We strive to create lifelong clients that loverecommending us to their friends and family. Meet the Team!Kristen KeyserTeam AssistantHome State: NJFun Fact: Loves toplay tennis andsoccer!Diane ConlonInside Sales AgentHome State: MAFun Fact: Makes herown JeweleryHow we do this:A portion of all our proceeds go to each ofthese organizations:Children’s Miracle Network Young Life Compassion International If everyone ismoving forwardtogether, thensuccess takes careof itself,"- HenryFordOur team wants to give you clarity through the entireprocess, and pride ourselves on steady communication.We strive to be your number one real estateresource on the Florida Gulf Coast! Our mission statement in action "Moving Families FORWARD For theGlory of God"

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S u p p o r tHighly trained and experiencedExpert negotiation skills Reputation for high client satisfactionLocal market experts Team PowerExclusive mortgage programsStep by Step guide through the processR E S O U R C E SOur Team PartnersMarketing specialistTransaction Coordinator Listing Coordinator A network of showing Assistants. The Keyser TeamYour Real Estate Consultant’sE.nthusiasticD.ynamicG.enuineE.xperiencedWhat Makes Us Unique?B E N E F I T S OF W O R K I N G W I T H A T E A MT I M EAlthough Brett is your main point of contact, we collaborate and work as ateam to sell your property giving you more time to sit back and relaxPage 4The E.D.G.E.We love what we do, and ourenthusiasm shines through. Youcan hear it in our voices, because wewant you smiling too!Real Estate is alwayschanging, and so are we. We always look for new trendsthat help us take you in thebest directionWe mean what we say, and we saywhat we mean! We will alwayskeep you informed, and give you information so you can make avalued decision.We are experienced and have thebacking of RE/MAX which ismade up of experts in everyfacet of Real Estate

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Brett has the market knowledge and experience toprovide you with the BEST PRICING STRATEGY.YOUR COMPARATIVE MARKETANALYSISBrett will put your home side-by-side against other recently soldproperties similar to yours inlocation, size, and condition.The “strategy” here is to size up the competition and nail down aprice range, from which Brett can add or subtract value based onyour home’s unique positioning, features, and upgrades.Page 5The Keyser TeamYour Real Estate Consultant’s

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Page 6The Keyser TeamYour Real Estate Consultant’sWe create our own personal AD's in house with our Powerful Canva Pro Software- Givingyour home a UNIQUE aesthetic across our social media advertisingWe promote major milestones such as:New Listings, Price Reductions, Under Contract, Just Sold, and Open Houses throughout yourlisting which keeps engagement up on your listingWe BOOST the Listing in KV Core using Property Boost. This is in addition to all other MLSMarketing and helps generate buyers for your listingWe post in various areas in Facebook such as groups, pages, and Marketplace, and on ourown Google page, again generating more SEO and traction when your home comes onto themarketThe average user now spreads their digitalfootprint across a staggering six to sevenplatforms every monthFacebook’s reign continues into 2023, but it doesn’t stand alone. YouTube is hot on itsheels, clocking in with 2.7 Billion monthly active users.The Impact of Social Mediaon the Real Estate MarketAccording to Forbes Magazine: In 2023, anestimated 4.9 billion people use social mediaacross the worldIs Social Media a Big Deal?We are in all MAJOR social Media Platforms- Facebook, Instagram, Pinterest, Twitter,Linkedin, Google, TikTok, and Youtube! Keyser Team EngagementPower in NumbersThe most used social media platform in the worldis Facebook, with 3.3 Billion monthly active usersacross the world 95% of our marketing starts with Social Media

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How we are differentWe purposefully drive buyers to your listing through creative marketing utilizing variousoptions in our social media platforms. This includes Marketplace, and local groupsOur social media is geared towards positive engagement to highlight your home from day1 of being live in the MLS We enrich the listing by adding additional content to our social media, creating that“Buzz” feeling when a new home comes on the market to grab immediate attention.We personalize each home listing by designing campaigns with Canva Design SoftwareOur photographer also creates pre-made social media graphics that include videos forSocial Media, and pre-made social media campaigns Our CRM system also allows us to boost your home and brings those leads directly intoour CRMWe have recently expanded our marketing exposure techniques with a new program calledSocial Pilot, driving traffic to ur our social media platforms, and getting more eyes on all ofour listingsMarketing Your Home...YOUR HOME IS THESTAR OF THE SHOW!The Keyser TeamYour Real Estate Consultant’sPage 7

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Pre-Marketing andBoosted MarketingThe Keyser TeamYour Real Estate Consultant’sWhenever possible, we will beginpromoting your home 24-48 hoursbefore going live to our private inhouse network of Realtors inRE/MAX. When it goes live wefurther immediately begin postingto all of our social media feedsconnected with RE/MAX, our socialmedia platforms. MLS is activeinstantly, and most sites are upwithin minutes. Page 8As the listingprogresses, we’ll showyou analytics of howyour listing is doing,and how our extraboosting is getting yourhome in front of people.

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MLS Marketing your HomeInternet Marketing of your listingThrough the MLS & RE/MAX, Brett will advertiseyour property on hundreds of websites across the INTERNET FOR MAXIMUM EXPOSURE!RE/MAX Alliance Group participates in the Zillow Pro program providing a direct listing datafeed to Zillow. This gives us control over how your listing appears on the site and improves yourlisting’s accuracy, keeping your agent and potential buyers on the same page. In addition, Zillowautomatically activates your listing and puts your agent first in the buyer’s contact options soyou can start receiving views and showing requests immediately.The Keyser TeamYour Real Estate Consultant’sPage 9

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Social PilotTracking AnalyticsThe Keyser TeamYour Real Estate Consultant’sPage 10Social Pilot allows us to quickly and efficiently create a post,using AI and hashtag generation, and then track our analyticsFacebook AnalyticsInstagram AnalyticsThis tool creates engagement and drives traffic to our Social Media andour overall listings, and leads. Social Pilot allows us to plug in our socialmedia posts that will automatically filter into our platforms at timedintervals.

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The Keyser TeamYour Real Estate Consultant’sKV CORE-Customer Relationship Management A Powerful Database TechnologyThe Keyser Team is focused on generating and nurturingleads to attract buyers to your property- Utilizing one ofthe NEWEST CRM's, KV CorePage 11KV Core is BURSTING with lots of new tools and technology to interact,foster, and grow buyers. We interact and talk to clients via differentmethods that include customizable drip campaigns, interactive messaging,and strong marketing tools. We boost new listings at different stages, andare constantly attracting new buyers to look at your property.

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Manages showing requests & scheduling.Receives written feedback from agents and buyers.Provides weekly statistics on the showings andfeedback.Showing Time books and tracks your showingsthrough a centralized system and then providesfeedback on various questionsLet’s Get You Listed!The Keyser TeamYour Real Estate Consultant’sPage 12Tracking Your Listingwith Listrac# Times Your Home was viewed# Daily visitors on IDX, MLS,Trulia & Zillow# Times your listing was favorited# Times your property was shared# Buyers requesting information

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"95% of Buyers preview every room of a listing before they call arealtor to see it"Partnership With A Professional Staging ExpertThe Keyser TeamYour Real Estate Consultant’sPage 13We partner with a professional Stager, to makeyour home come alive to potential buyers.If your home is furnished, we will coordinate withour Master Stager for an assessment of yourhome. They will provide you with expert insightand guidance in what will make your home shine!Almost 90% of home buyers cannot visualize how theirfurniture will fit in an empty room.( *Home Staging by Alexandra)

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Virtual Staging and Professional PhotographyThe Keyser TeamYour Real Estate Consultant’sPage 14Virtual Home StagingVirtual staging, like traditional staging, is decorating a property to showcaseits best features and qualities in an effort to make it more attractive to buyers.Professional virtual stagers digitally insert decorative elements inhigh-resolution photos to show empty rooms full potential.Professional PhotographyServicesWe Partner with one of the best localphotographers who specializes in Real EstatePhotography and offers the mostcomprehensive package of products thathelp us in marketing your propertyHDR Photography, Drone, 360 Matterport, Customized Websites,Virtual Staging, Social Media Packages

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The Keyser TeamYour Real Estate Consultant’s1.) The guaranteed offer price is the price Homelight will pay if your home hasn't sold within 90 days after theclosing on your new home, so you can move forward with confidence.2.) Make a strong offer on your new homeWhen you’ve found the home of your dreams, you’ll be ready to make an offer with no home sale contingency.This means you’re more likely to close and can do so on your own timeline. Combine this with a cash offer, andremove the financing and appraisal contingencies as well to make your offer even stronger!3.) Move in on your scheduleOnce your offer is accepted, everything comes together in days, not months. You can move into your new homeimmediately upon closing.4.) Get full market value when you sell your homeYou and your agent will list your prior home within 10 days of closing on your new home. If the home doesn'tgo under contract within 90 days after the closing of your new home, HomeLight will purchase your home forthe guaranteed offer price. If your home sells for more than the guaranteed offer price, you'll receive theadditional cash after program fees and costs.Partnering With Homelight Page 15The Keyser Team is honored to partner with Homelight for manyof their services that they now offer in Florida. My team hasworked with Homelight for many years, and we have grown tobe a Homelight Elite Agent in Sarasota and Manatee Counties.Homelight now offers various programs, as well as working withtheir Title Services Company. Homelight Awards:Top NegotiatorTop ProducerSells Homes FastBuy Before You Sell...How Does it Work?Turn your offer into all-cash — at no additional costWe're here to help you buy the home you love. Together with your agent, we help you make a strong all-cash offer — with no additional cost to you.Connect with a HomeLight Cash Offer certified agentWe work with some of the top agents from across the country to give you the best possible experience buying a home.Already working with an agent? No problem — we can get them certified to use HomeLight Cash Offer.Say hello cash and goodbye preapprovalWe’ll do all the work upfront to fully underwrite you — and allow you to write a fully approved HomeLight Cash Offer™loan under your name.Make a strong offer on the home of your dreamsSellers value certainty. Since you’re making an all-cash offer, you’re 4x more likely to win.* That gives you a real edge —and allows for more peace of mind as you plan your move.HomeLight Cash Offer®We make an all-cash offer on your behalf.

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2023 Agent ReportHow did we compare to our colleaguesfor Sarasota and Manatee County in2023?Percentages based on MLS data, comparing active agents. InLocal Realtor Association ( RASM), "Active Agents" are definedas selling property in the area RASM 2022.The Keyser TeamYour Real Estate Consultant’sPage 16Total Sales Volume Top 98.1% - $22,236,109Total TransactionsTop 99% - 38 TransactionsBuyers Top 99.6% - 22 TransactionsListing Transactions Top 98.3% - 16 Transactions

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What Families SayAbout The Keyser Team:“Brett was very helpful. He pulled severalcomparables to help us decide on our course ofaction. Much of the paperwork, signatures etc. wascompleted and signed via email which was veryconvenient. He helped us get the best possible pricefor our house! We highly recommend Brett.” Rodney and Sherri Teare“Brett was very professional,detailed and extremely helpful. Hewas very prompt with responding tomy questions and concerns. I highlyrecommend him as an extremelyreliable real estate professional!”Angela RiceGreat experience! Brett and his team were superb is all respects. Greatknowledge and advice and was always available if there was a question. He is pleasant and professional and just a wonderful person to workwith. If I needed a realtor in Sarasota he would be my first call. mscincy8Fantastic!! Both Brett and Marlene have been wonderful throughoutthe complete selling of our home. What a breath of fresh air... We soappreciate all your hard work, keeping on top of things and in makingthis transaction run smoothly for us. -Fern and TimThe Keyser TeamYour Real Estate Consultant’sPage 17

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Contact DetailsM A I L I N G A D D R E S S2000 Webber StreetSarasota, FL 34232E M A I L A D D R E S SBrettkeyser@gmail.comP H O N E N U M B E R941-957-8425www.sarasotaproperties.com"Alone we can do solittle; together wecan do so much." –Helen Keller