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Annabel Burch-MurtonRealtor®202.285.7166annabel.burchmurton@compass.comAnnabel works with sellers and buyers in all price ranges in the DMV. Since 2005 Annabel has been a top producer in the DC Metro area residential real estate market, with hundreds of successful transactions to her credit. She has been recognized repeatedly, both locally and nationally, for her accomplishments in real estate. She was recognized as one of “America’s Best Real Estate Agents” 2014-2019 by Real Trends in partnership with Zillow and Trulia and as one of Washingtonian Magazine’s “Best Real Estate Agents” 2014-2020. In 2019 she was also voted as one of the "100 Best" Real Estate Agents in the Metro area by Washingtonian Magazine, recently she was recognized by Bethesda Magazine as a "Top Producer" in the March/April 2020 issue and she was just awarded a Real Estate award by DC Modern Luxury Magazine. Annabel is known in our market for her high standard of professional ethics by both her colleagues and clients alike. She has a well-earned reputation as a strong negotiator and client advocate andoften guides her clients through the complicated process of selling and buying at the same time. Her greatest marker of success is that so many of her clients choose to work with her repeatedly and refer their families, friends, and colleagues to her. Annabel is known for her ability to quickly interpret and negotiate difficult situations, as well as her tireless enthusiasm, her innovative and highly individualized marketing approach and her positive demeanor. Annabel lives in Chevy Chase with her 16-year-old twins and husband.

Bethesda, Chevy Chase & Kensington TestimonialsWorking with Annabel was a joy. She is professional, knowledgeable and extremely detail oriented. Our house was only on the market for 4 days before we got a full price offer. This during a global pandemic when nobody wanted to leave their homes. Seller / Kensington, MDAnnabel was with us through selling our old house and purchasing the new one. We have bought and sold three houses before and I now understand what a good realtor really does for you. She is incredibly professional and easy to work with--managing the different styles and opinions of my hubby and me like a seasoned therapist. She is very detail oriented, strategic and perfectionistic (in a good way!) and is always right with every call she made. We ended up buying our new house for exactly what we wanted to pay and selling our old house for $40k over asking in five days!!! What more can I say than that?She is truly the best in the business!Seller / Chevy Chase, MDWe have worked with Annabel and her team with 3 separate sales/purchases and I can honestly say that she is as absolutely amazing realtor. Where do I even begin? I could fill a book with all of the raves I have for Annabel and her team. I guess, to put it in a nutshell, Annabel makes you feel like you are her only and most important client. At all times. No matter how busy she is (and she is pretty darned busy, bc she is so fabulous at her job) she is always uber-responsive to our every request. She is an incredibly hard worker. She works hard for you. She is trustworthy, knowledgeable, professional, kind, patient, warm, generous with her time...just everything you want in a realtor. It's just that personal touch with her, and that is why she is the only realtor we would ever work with. You cannot go wrong with Annabel.Seller / Bethesda, MDAbout

A message from our founderMy earliest inspiration for Compass came from someone I greatly admire who is now an agent at Compass: my mother. Growing up, it inspired me to see how hard she worked and how much she cared about the people she served. Today, the thousands of incredible entrepreneurs who make up our coast-to-coast community of real estate agents continue to inspire me and guide our vision for an industry reimagined at Compass. We invite only the most talented, highest-integrity professionals in the country to join Compass and then we give them what my mother never had: the same incredibly high level of support, care, and expertise that they provide to sellers like you. Partnering with top technology, business, and marketing leaders, we’ve developed a fleet of these world-class entrepreneurs to ensure every step of your experience is seamless. As you’ll find in the pages that follow, we’ve made it our mission to invest in our agents so that they can invest in you, from granting buyers an exclusive first look at your home to empowering you with interest-free loans to make improvements to your property for a faster, more lucrative sale.Like you, I understand the importance of choosing an advisor with the utmost integrity and skill. Buying or selling a home is often the most important financial decision a person will make in their lifetime; it can help make the future you imagine for yourself and your family possible. But it’s also about finding a property, a neighborhood, a community that makes you feel like you truly belong — which is why at Compass, we know that the key to selling your home is to help its next owner fall in love with it, the same way you did. The agents of Compass inspire me daily, but the community we’ve built together is wholly inspired by you. I want to thank you for providing this opportunity to the agent in front of you, and by extension, to all of us at Compass. Your trust is something we don’t take lightly and I am personally committed to providing every resource at our disposal to achieve your goals. Our mission is to help everyone find their place in the world and we’re honored to help you embark on your next chapter, wherever it may lead. Sincerely, Robert Reffkin Founder & CEO

Your Transaction TimelineBacked by a proven process, Compass listings spend 19 fewerdays on market than the industry average. A swifter sale meansa more seamless seller experience and greater value for you.1PositionEvaluate comparable homesAnalyze market trendsPricingDiscuss closing costs2PrepareMarketing strategyListing agreement signedListing preparation (staging, floorplan, photography)Radon TestingDisclosures3LaunchMLS and syndicationCompass Coming SoonBroker NetworkingSignage4MarketDigital advertisingPrint collateralTargeted mailers andemail campaigns5ShowOpen houses 6UpdateClient progress reportsListing statisticsPrice assessment7NegotiateOffer review and ratification8EscrowContingency Removal InspectionsTitle work9CloseListing Agent Final walk through ahead of Buyer's final walk through10CloseSettlement!

Your Marketing TimelineWorking with our in-house marketing and advertising agency, we target the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home.1StagingUpgrades/RepairsFurnishingsProfessional Staging if applicable2Imagery3DDaytime photographyTwilight photographyVideo Aerial footage (if possible)3Pre Launch MarketingCompass Coming Soon4FloorplanTraditional floorplans professionally drawn5Listing LaunchPersonal Calls to BrokersCompass.comMLSSyndication to all consumer sites, Zillow, Trulia, Realtor, Redfin ...6Signage Installs 7Email CampaignJust Listed Email Blast to agent communityOpen house Email Blasts to agent community8Print CampaignDirect Mail to surrounding homes (300+)Brochures9Digital CampaignPaid social media promotion (Facebook & Instagram)Compass channels10Open House

Representing Your HomeMarketing Your Property

StagingWhen prospective buyers evaluate a home, they seek aspace that they can make their own. A few simple shiftscan dramatically impact your listing's perceived appeal.beforeafterRepresenting Your Home | Marketing Your Property

Maximize the value of yourhome with Compass ConciergeCompass Concierge is the hassle-free way to sell yourhome faster and for a higher price.From staging to renovation, our exclusive Concierge program transforms your home with zero upfront costs and no interest.By investing in your home’s potential, we aim to provide a swifter, more profitable sale.↓ AFTER / BEF ORE ↑Key services include: Fresh paint Strategic staging Updated HVAC Updated plumbing Cosmetic renovations Decluttering Landscaping improvements Custom closets Moving support Storage support Roofing repair Upgraded electric Structural fencingRepresenting Your Home | Marketing Your Property

“Compass Concierge was a true gift. Suddenly I had the finances to get my home of 18 years ready to sell, with no upfront cost to me. It ought to be called the ‘Concierge stress relief program.’ It exceeded all my expectations of the home-selling process.”Jo Ann, Seller | San Francisco Bay Area$200kabove list price4days on the market↑ B E FORE / AF TER ↓How it Works01We will work together to decide which homeimprovement services can increase your home’s valuethe most and set an estimated budget for the work.02Once approved, I will be by your side as you engage vendors and commission work.03Once the transformation is complete, your home will goon the market.04You’ll begin repayment for the services rendered whenyour home sells, your listing agreement terminates, or 12months pass from your Concierge date. Learn more at compass.com/concierge (terms and conditions apply)Representing Your Home | Marketing Your Property

PhotographyProponents of powerful imagery, we invest increative producers and the industry's most respectedphotographers to capture your home's finest selling points.Our photographers' work has appeared in such publications as: Representing Your Home | Marketing Your Property

Pre-Marketing Your HomeDrive buyer interest and buzz with Compass Coming Soon,which affords prospective buyers a glimpse of your homebefore it officially comes on the market - visible only to Compass agents and their clients.Create EarlyDemandListing your property first onCompass Coming Soon can buildanticipation among potentialbuyers, drive up its value, andshorten the sales timeline.Drive Buyer andSeller ExcitementBy creating visibility for yourhome early on, you can startengaging your Buyer network through our Agent community.Get MoreExposureListing will be imported into Buyer updates sent to the clients of Compass agents throughout the DMVCompass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errorsand omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits describedherein. This is not intended to solicit property already listed. Equal Housing Opportunity.Representing Your Home | Marketing Your Property

Networking CapabilitiesAided by state-of-the-art Compass technology,we strategically connect to your market's most likelybrokerage community.Unprecedented reachUsing the Network tool, weanalyze your property across 350+parameters to determine similar soldlistings, identify the right brokers, andcorrespond with ideal prospectivebuyers through a series of emailcampaigns and targeted outreach.

Print MaterialsEvery single Burch-Murton Group marketing piece — from multipagebrochures to custom mailers to open house handouts —creates a cohesive story around your property and elevates.it to luxury status.FormatsPostcardsNotecardsBi-foldsMailing BrochuresTri-foldsGate-folds

Digital PresenceAt the forefront of modern marketing, Compass takesa multi-pronged approach to the digital promotionof your property.Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform1.9M+Partner websites to which your listing is automatically syndicated for maximum digital coverage800+

Email MarketingCommunication plays a critical role in the swift and successful sale of your home. We pair beautiful email design with data-driven targeting to ensure your listing arrives in precisely the right hands.Eye-catching designOur crisp, clean aesthetic beautifully frames your images and listing details.Intelligent targetingA variety of layouts lends itself to both consumer-facing and broker-facing messaging.Mobile optimizationWith so many buyers viewing email on their phone, our scrolls are designed for both platforms.

Social MediaWe engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your homewill be spotlighted in a real-time, relatible, and quantifiable way.7M+Instagramimpressions in 20182M+Views on CompassYouTube channel160K+Our following acrossall social mediaplatformsUnmatched ResourcesSupported by a dedicated,in-house social media team,We stay on the leadingedge of social media strategy.Strategic AudiencesWe have access to an exclusive list of social media stars, putting your home in front of their influential followers.Dynamic StorytellingWith listing promotion accounting for 75% of our company's social content, we highlight our exclusives witha mix of interior images, press mentions, listing videos, and client features.Representing Your Home | Marketing Your Property

Driving Trac to your ListingWe attract prospective buyers to Compass.com, thenleverage their site activity and saved preferences toposition your listing in front of the right audience.Your prospective buyer decides they're interested in purchasing a property.They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layoutWe track these browsing preferences and use them to form your listing's buyer profile.We then deploy digital listing campaigns, targeting users based on these characteristics.

Intelligent Digital MarketingWe can promote your listing on platforms like Facebook andInstagram, using our data and industry experience to showcaseyour property to the right people at the right time.Precise targetingWe find the most likely buyers for your property using exclusive data.Optimized performanceWe perform continuous testing to deliver the most successful ads.In-Depth AnalyticsWe track and measure the results of every campaign for continued optimization.Why paid advertising mattersReaches passive buyersDrives more private tour requestsBrings more open house visitorsAccelerates the transaction timelineImproves chances of competing offersCan drive a higher purchase price

A Nationwide NetworkSince our launch in 2012, we’ve been simplifying the real estate process one community at a time. Today, we have more than 300 offices extending from coast to coast.Compass agents nationwide15k+Compass cities130+Compass offices300+Total sales volume in 2019$88B+

How will we monitor the market?Called the Pinterest of real estate, Collections allows usto track the local landscape for the duration of your salein a centralized, visual space.CollectionsTogether, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.

How will we assess our strategy?Using our digital dashboard, we can remain fully accountablefor the key metrics you need to know and deliver regularperformance updates throughout the selling process.Weekly Market ReportsThe Insights dashboard grants usaccess to real-time data aboutyour listing’s traffic, so we are ableto refine marketing and pricingstrategy and discover new lead-generation opportunities.

National RankIn just six years, Compass has swiftly ascended to becomethe nation's #3 brokerage by volume and the the #1 largestindependently owned brokerage.**Compass 2019 sales volume is reflective of partnership with Pacific Union and Alain Pinel. Source: REAL Trends 2019#1Largest Independent real estate brokerage*#3Real estate brokerage in the nationDiscovering Compass

The Compass AdvantageCompass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team.Our rank as the nation’s largest independent brokerage#1Average monthly page views on Compass.com1.9M+Our company valuation, with $1.5B in financing raised$6.4BTransactions closed across the country in 2019100K+Our leaders hail from the world's most innovative companies:Discovering Compass

Compass CaresAs a company committed to helping everyonefind their place in the world, giving back to ourcommunities is central to our mission.Compass Cares is our way of empowering agents and employees to give back to local communities with our time, resources and skills — because no one knows a community better than the agents and employees who serve it.Through Compass Cares, 100% of our transactions lead to a donation back to the communities we serve. We turn local knowledge into local impact by supporting meaningful local causes. Compass Caresconnects the generosity and compassion of our people to a giving platform of over 1 million nonprofits to create a regional and national community of givers. Because here at Compass, we believe it’s our responsibility to make the world a little better, one place at a time.