TFF_Impact_Report_2024-2025_Digi : simplebooklet.com

Tom Stancliffe and Robert MartineauTRIBE Freedom Foundation Co-FoundersWe are a community on a mission to fight modern slavery and endhuman trafficking. It has now been 12 years since the first Run for Love—an extraordinary journey from Odessa to Dubrovnik that inspired the founding of TRIBE Freedom Foundation. Over the years, our impact has grown; we’re proud to have raised over £2.1 million to fight modern slavery, and to have partnered with incredible frontline charities along the way. The highlight of 2024 was the epic Run for Love Namibia, where 50 runners took on the stunning yet ruthless Namib Desert, covering 210 km in just five days. The spirit of that first adventure continues to drive us, and the Run for Love series still embodies everything that makes TRIBE special:• Pushing Boundaries – in wild and remote locations.• Community & Adventure – life on the trails together.• Fighting Modern Slavery – raising funds for those who don’t have the same freedoms.From ultramarathons in Namibia to the Hackney Half Marathon in London, and from our London run club to an upcoming 1,000-mile challenge, the TRIBE community continually pushes the limits of human endurance to create change. We have an incredible pipeline of events over the next 12 months, including an incredible Run for Love challenge in Ibiza and a TRIBE team taking on the London Marathon. We’d love for you to adventure with us. Together, we can end modern slavery.3 TRIBE FREEDOM FOUNDATION IMPACT: 2024-2025

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OUR OBJECTIVES victims trappedin modern slaveryworldwide1MODERN SLAVERY TODAY Slavery is the commodification of people for the purpose of exploitationand financial gain. There are currently more victims than ever before,both in the UK and globally. There is no typical victim of slavery – victimsare of all genders and all ages, ethnicities and nationalities.victims of modern slaveryestimated in the UK2LONG-TERMSURVIVORSUPPORT cost of modernslavery to the UK4potential victims identifiedin the UK in 2024.Thousands unidentified3More survivors are holistically supported to help regainindependence and overcome their previous exploitation,for as long as they need.INCREASING AWARENESS Communities and businesses are engaged to build awareness of modern slavery across their networks and increase public understanding.PREVENTING MODERN SLAVERY Stakeholders, communities and individuals are equipped with the tools to better understand, identify and tackle the causes of modern slavery.122,00050 million 19,125£3.3-4.3bn1. ILO, Walk Free and the International Organisation for Migration (2022)2. Global Slavery Index (2023)3. Home Office (2024)4. Home Office (2018)5 TRIBE FREEDOM FOUNDATION IMPACT: 2024-2025

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OBJECTIVE 1:LONG-TERMSUPPORT “TRIBE FREEDOM FOUNDATION’SSUPPORT HAS BEEN INTEGRALTO THE SUCCESS OF OURCOMMUNITY AND INTEGRATIONPROGRAMME THROUGHOUT2024 – FROM FACILITATINGMOVEMENT SESSIONS TO HELPINGUS SUPPORT MORE SURVIVORS OFTRAFFICKING AND TORTURE THANEVER BEFORE. TRIBE’S GENEROUSSUPPORT HAS HELPED US TO OPENOUR NEW TRAUMA CENTRE –A SPACE WHICH WILL ALLOW USTO DELIVER OUR LIFE-CHANGINGCARE TO MORE SURVIVORSTHAN EVER. WE ARE INCREDIBLYGRATEFUL FOR THE PARTNERSHIPBETWEEN TRIBE AND THE HELENBAMBER FOUNDATION, AND LOOKFORWARD TO CONTINUING TODELIVER CHANGE TOGETHER IN 2025.” We are expanding access tocomprehensive, long-term support forsurvivors of modern slavery throughout theUK. Through collaboration with our frontlineproject partners, we provide survivorswith safe accommodation and essentialsupport, empowering them to rebuild theirlives and reclaim their freedom.Funding for Frontline Support In 2024, wemade grants totalling £90,000 to grow anddevelop our project partners’ holisticsurvivor support programmes. This enabledour 2024 project partners Ella’s and theHelen Bamber Foundation to providefrontline services including legal support,medical care, counselling, safeaccommodation, education and more.Together, Foundation funding helpedempower over 822 survivors across ourproject partners in 2024. Volunteering with TRIBE TFF regularlyorganises volunteer days with partnercharity Ella’s to redecorate safehouseproperties for survivors of modern slavery,opened with the help of funding from TRIBEFreedom Foundation. The need for survivorsupport continues to be urgent and isgrowing; without high quality aftercare,survivors are extremely vulnerable tofalling back into exploitation or intohomelessness, so making these safehousesinto homes really is something tocelebrate. Fancy volunteering with us? Drop us a lineto find out about upcoming opportunities!–Alex Ciucu, Head of Fundraising at HelenBamber FoundationWHAT WE’RE DOINGOUR ACTIVITIES INCLUDE7 TRIBE FREEDOM FOUNDATION IMPACT: 2024-2025

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OUR PROJECT PARTNERSWe support exceptional survivor assistance organisations across theUK, funding efforts to expand access to safe accommodation andprovide comprehensive, long-term support that empowers survivors.Since 2017, we have granted over £960,000, enabling support for over767 survivors across eight UK partners. Our frontline project partnersare the experts in trauma-informed survivor care and are leading theway, championing best practice across the UK and beyond. Survivor business training and 1-1mentoring programme, deliveredfor UK survivors in London andonline. £55k granted since 2021. London-based charity providingholistic, long-term survivor supportand accommodation in survivorsafe houses. £505k grantedsince 2018.Counter Trafficking team basedin London; providing trauma-informed survivor supportand promoting best practice.£118k granted since 2019.UK- wide Victim NavigatorProgramme. Connecting survivorswith professional care andimproving prosecution rates fortraffickers. £60k granted since 2021.100% of our frontline project partners strongly agree that working in partnership withTRIBE Freedom Foundation has added value to their organisation beyond financialcontribution, and has enabled them to create a greater impact and empower greaternumbers of survivors.2024 PROJECT PARTNERSPAST PROJECT PARTNERS8

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OBJECTIVE 1:LONG-TERM SUPPORTPARTNER SPOTLIGHT:WORKING WITH HELENBAMBER FOUNDATIONWith the support from the TRIBE community, the Helen BamberFoundation introduced the UK’s pioneering Trauma Centre in 2024,marking a major advancement in essential support for individualsaffected by modern slavery and trafficking. This state-of-the-art facility provides the Helen Bamber Foundation with a warm,welcoming space in which to deliver life-changing care to survivorsof trafficking and torture. The Trauma Centre will allow HBF toincrease their client intake by 50%, helping more survivors thanever before. The Centre will also act as a hub for the Helen BamberFoundation to provide training and sector-wide capacity buildingto other organisations.TRIBE’s support has helped the Helen Bamber Foundation to expandthe Community and Integration programme, providing servicesto 662 survivors in 2024. The programme has helped survivors tobuild confidence and become able to play an active role in theircommunities. One result of this has been the reduction in PTSDsymptoms for 77% of our clients. 9 TRIBE FREEDOM FOUNDATION IMPACT: 2024-2025

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“YOU CHANGED MY LIFE.NOBODY ELSE DID FOR ME WHATYOU DID. FOR AS LONG AS I LIVE,I WILL BE SUPPORTING HBF ANDGRATEFUL FOR EVERYTHING YOUDID FOR ME.” –Hong, a 27-year-old survivor from Vietnam who attends the community group.Amid an unprecedented demand for services, the Trauma Centrestands as a shared commitment to the well-being of both existing andfuture clients, creating a lasting impact on the lives of those who haveendured trafficking and severe exploitation.In addition to providing financial support to assist the opening ofthe new Trauma Centre in 2024, TRIBE works with Helen BamberFoundation to deliver a series of movement sessions to empowersurvivors, helping them to regain confidence and independence.“I FEEL WORTHY NOW WHEN I AMAROUND OTHER PEOPLE. I DON’TCONSTANTLY WORRY WHATOTHERS MAY THINK OF ME… I FEELLIKE A HUMAN BEING. I FEEL LIKEI’M CATCHING UP ON LIFE.” –Ismat, a Helen Bamber Foundation client10

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We’ve worked with Ella’s for sevenyears now, and it’s been fantastic tosee their growth — from supporting 28survivors in 2018 to 125 in 2024. Withthe backing of the TRIBE community,including dedicated volunteers andmulti-year funding, we have helpedamplify Ella’s impact and extendaccess to their exceptional care. Ella’sopened two brand new 2-bedsafehouses last year, one wepurchased with support from TRIBE.The TRIBE team helped to decoratethese safehouses, getting them readyfor survivors who have described thehomes as life-changing spaces inwhich to recover. In 2024, TTI (Trauma Treatment International) classed Ella’s as an example of best practise in trauma-informed care, saying: “TTI (Trauma Treatment International) finds that Ella’s is an emotionally caring organisation that not only feels physically and psychologically safe for service users, staff and the senior leadership team, but also provides an authentic sense of ‘belonging’ and ‘family’. Given the nature of the organisation’s work, and the journeys that individuals have been on (including extremely traumatic interpersonal relationships), this is a remarkable achievement.”“WE ARE TRULY GRATEFULFOR OUR ONGOINGPARTNERSHIP WITH TRIBE.TRIBE’S COMMITMENT TOBUILDING A POSITIVE,EMPOWERING COMMUNITYIS SO INSPIRING, AND IT’S APRIVILEGE TO COLLABORATEAS IT’S WHAT WE AIM TODELIVER AT ELLA’S TOO.” -Emily Chalke, Ella’s Founder and Co-DirectorPARTNER SPOTLIGHT: WORKING WITH ELLA’S11 TRIBE FREEDOM FOUNDATION IMPACT: 2024-2025

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JELIAH’S STORY “THEY TOOK EVERYTHING FROMUS, SAYING WE OWED THEMBECAUSE THEY’D BROUGHT US TOTHIS COUNTRY. THIS TIME THATFOLLOWED WAS SO DIFFICULT,A REALLY TERRIBLE EXPERIENCE.THEY EVEN TOOK OUR VOICES AWAY FROM US,”“ORGANISATIONS LIKE ELLA’S ARESO IMPORTANT FOR WOMEN LIKEUS, WHO HAVE BEEN THROUGHDESPERATELY DIFFICULTEXPERIENCES.”Jeliahis one of the many survivorssupported by Ella’s. Ella’s safehousesenabled Jeliah to build a safe and stable lifeafter being ostracisedby her family for her sexuality, traffickedand sexually exploited.This is her story.When Jeliah became a teenager, Jeliah was treated increasingly harshly by her family due to her sexuality. ‘Because they were not happy with me, my life was not happy,’ she says.To try and stop their daughter from being a lesbian, her parents took Jeliah out of school at the age of 13 and married her to a 50-year-old man. ‘He was horrible to me,’ says Jeliah. ‘I was beaten so badly even though I was still so young, and treated as less than human.’ She was in the marriage for seven years before she could take no more, and ran away.Jeliah fled to another part of the country where she tried to start afresh. She entered into a relationship and was happy, yet the two women suffered extreme discrimination and persecution due to their sexuality. They moved around for a number of years trying to find peace, but in the end the discrimination turned to serious violence, the women were separated and Jeliah again fled for her life. She met someone who said they could get her to another country to work as a housekeeper, and Jeliah, heartbroken and scared, accepted. It was then that she was trafficked to the UK, where she was held in a house with a number of other women and sexually exploited.*The name and supporting photo used in thisstory are fictional. Some details have beenconcealed to protect the survivors identity. says Jeliah.After some time, Jeliah and one of the other women managed to escape – they ran for their lives, sleeping in a forest for a week, and eventually found their way to the police. When she moved into a safe house with Ella’s in 2021, Jeliah had been through years of pain and abuse, and she felt alone and hopeless. Her support worker at Ella’s helped Jeliah form a recovery plan, including getting medical help – mental and physical – building employability skills, friendships and community connections, and rediscovering hope.With care, community and empowerment, Jeliah started to flourish, and was able to move out of the safe house 10 months later. The Ella’s team will continue to support her as she builds a stable, safe life. ‘Ella’s has been supporting me in so many ways – all ways,’ says Jeliah. “THEY’VE HELPED ME TO OPEN UP MY EYES AND MY MIND TO SEE.”12

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OUR MISSIONWe are bringing modern slavery to theforefront, sparking crucial conversationsamong key stakeholders and raisingawareness nationwide. With the incrediblesupport of the TRIBE community—includingfundraisers, partners, and advocates—weare reaching new audiences, educatingthem on the realities of modern slavery, andempowering them to take action. Throughimpactful events, talks, campaigns, andfundraising challenges,we are driving meaningful change. OUR ACTIVITIES INCLUDEEvents and campaignsIn 2024, we connected with over 6,500people through community events andcampaigns, expanding awareness anddeepening understanding of modernslavery. From the Windsor Half Marathonto the unforgettable Seville Marathon andthe sixth TRIBE Run for Love, our communitychallenges were instrumental in engagingnew audiences. To further support trainingand grow our reach, we revived theTempo social run club in summer 2024,offering a space for runners to prepare forlarger challenges while strengthening ourcommunity.• TRIBE 10% Project (the Seville Marathon): In February 2024, a team of 30 TRIBE runners took on the challenge, pushing their limits to beat personal bests and aiming to cut their times by 10%.• TRIBE Tempo Run Club:Our fortnightly run club kicked off againin Summer 2024. The community getstogether to run a social 7km, trainingtogether as a TRIBE for our upcomingchallenges.• TRIBE H2 Lakes Weekend: In August 2024, the TRIBE team took on the trails of the Lake District under the expert eye of H2 Run Coaching. Huge thanks to Holly and Ivan for hosting and guiding the group.• TRIBE Run Windsor Half Marathon: With the stunning view of the Windsor Castle spurring runners down the Long Walk, a TRIBE team of over 40 runners smashed the Windsor Half in September 2024.• TRIBE Run For Love 6 Namibia: The most epic edition of Run for Love yet, the TRIBE team took to the Namib wilderness, covering 210km in the unforgiving heat of the desert and completing another unforgettable adventure.• TRIBE Christmas Raffle: With fantastic prizes up for grabs, the TRIBE community raised over £4000 in December 2024 as part of the Christmas Raffle Event, bringing TFF’s total raised since 2017 to over £2 million to fight modern slavery.OBJECTIVE 2:INCREASING AWARENESS13 TRIBE FREEDOM FOUNDATION IMPACT: 2024-2025

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In October 2024, 40 runnersembarked on an unforgettableadventure across the NamibDesert. Facing the unforgivingdesert heat was not withoutits challenges, but what anincredible adventure. Running210km over five days and raisingover £100,000 for TRIBE FreedomFoundation, this was the most epicRun for Love yet. “TRAINING FOR AND THENRUNNING 210KM THROUGH THENAMIBIAN DESERT HAS TAUGHTME SO MUCH ABOUT MYSELF ANDMY SPORT WHILST REFLECTINGON THE PLIGHT OF THE VICTIMSOF MODERN SLAVERY, WHOSADLY, ARE ALL AROUND US.THANK YOU TRIBE FOR THEINCREDIBLE WORK YOU DO ANDFOR WELCOMING ME INTO THEMOST INSPIRING COMMUNITY!” – Skye Gostling, RFL Participant 202414

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In 2024, we collaborated with a variety of key partners and supportersto increase public awareness across a wide range of organisations.Together, we are improving public understanding of modern slaverythrough our events, roadshows, live talks and more.BUILDING PARTNERSHIPSOBJECTIVE 2:INCREASING AWARENESSCollaborated on the TRIBEChristmas Raffle, supportingthe community withmembership prizes andawards.Collaborated on the launchand execution of the TRIBERelay for Love. An in-officerelay challenge withthe Citco London office,Nationwide and Accenture. Since 2018, we have deliveredmultiple webinars andfundraising events, raisingawareness across colleagues.The annual Natwest cyclefrom London to Brightonraises up to £25k each year tosupport survivors of humantrafficking. Funding and awarenessraising. £10k awarded viathe Nationwide ColleagueGrant and partnered onan awareness- raisingcampaign for Anti- SlaveryDay. Collaborated on thedelivery of a fantasticcommunity run club sessionwith coach Heidi Quine.Commissioned FoodiesFighting Slavery: SME Toolkitand supported the launchin May 2023. Collaborating togetherfor Saucony 10k 2025,Genius Sports employeesare joining the TRIBE teamfor an epic race dayin London.Visiting British Airways HQto deliver Roadshows andproviding resources onhow to spot signs ofmodern slavery. Partnered on the launchand delivery of Run For LoveNamibia in 2024 and thedevelopment of Run ForLove Ibiza. 17 TRIBE FREEDOM FOUNDATION IMPACT: 2024-2025

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To learn more about the campaign,head to the BA World Community fund page here:2024 marks the first of our three- year partnership with British Airways,to increase awareness of modern slavery and raise essential funds toprovide long-term support for survivors. Our partnership is designedto highlight the crucial role of the community in recognizing modernslavery in the aviation industry, and taking action to combat it.We held several roadshows, engagement sessions and awarenessraising sessions with British Airways throughout 2024, and areplanning some exciting fundraising challenges for 2025! Through the BA Better World Community Fund, TFF is runningthe Move for Freedom Campaign, raising over £66,000 since ourpartnership began. These vital funds help to empower more survivorsof human trafficking.PARTNER SPOTLIGHT:WORKING WITH BRITISH AIRWAYS 18

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Now in its seventh year, TRIBE FreedomFoundation and Natwest Group’s annual cyclehas raised over £98k - vital funds that providelongterm support to survivors of modernslavery and human trafficking in the UK. In June 2024, a team of cyclists and hikers setoff to Brighton to to test their physical limitsin support of TRIBE Freedom Foundation andMotor Neurone Disease (MND) Association.The team reached the £15,000 fundraisingmark - a fantastic result! Multiyear fundingfrom Natwest has enabled TFF to grow ourprojects and empower a greater number ofsurvivors with longterm holistic support. PARTNER SPOTLIGHT:WORKING WITHNATWEST GROUP 19 TRIBE FREEDOM FOUNDATION IMPACT: 2024-2025

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One survivor supported by Ella’s is Halimot; an inspiring mother, baker,and entrepreneur. As a survivor of child trafficking and exploitation,she has overcome immense challenges—and now, she’s the proudcreator of TRIBE’s newest bar flavor. After a day at mission kitchen, testing different flavours with teamTRIBE, the Banoffee Choc Chip came out on top! Not only is this bardelicious, but for every one sold, 25% of these profits go to Ella’s. Ella’s supported Halimot through a bakery course at Luminary Bakery,a London-based organisation that empowers women at risk throughtraining and employment. This is where she discovered her passionfor baking. After graduating, she launched her own cake business,Haliberry Cakes. Halimot’s story is hugely inspirational, and we’re soexcited to see where her talents will take her from here.HALIMOT’S BANOFFEE BAROBJECTIVE 2:INCREASING AWARENESS21 TRIBE FREEDOM FOUNDATION IMPACT: 2024-2025

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OBJECTIVE 3:PREVENTING MODERN SLAVERYWHAT WE’RE DOINGWith the tools to betterunderstand, identify andreport modern slavery, we canhelp to prevent it in the longterm. In partnership with keyindustry leaders, includingthe Office of the IndependentAnti-Slavery Commissioner,Stronger Together, and STOPTHE TRAFFIK, we are helping todisrupt traffickers and enablebusinesses to prevent modernslavery. OUR ACTIVITIES INCLUDEFoodies Fighting Slavery:SME Toolkit An estimated 17.3 million peopleare trapped in forced labouracross the private sector,infiltrating the supply chains oflegitimate businesses includingUK food and drinks retailers.Agriculture and manufacturingare two of the highest-riskindustries in the UK with casesidentified from family-run farmsto bakeries and warehouses.However, the majority of UK foodand drinks businesses are SMEswho are not required to publisha modern slavery statementand have lacked the knowledgeto take action. In May 2023, following anextensive 18-month consultationperiod, engaging over 2,000consumers and 100+ SMEemployees we launched theFoodies Fighting Slavery: SMEToolkit in collaboration with theOffice of the Independent Anti-Slavery Commissioner, StrongerTogether and STOP THE TRAFFIK. The Toolkit received over 100downloads within the first weekof launching and is alreadyhelping SMEs to start takingaction against modern slaveryin their operations with practicaltools and tailored guidance.Over the upcoming year, wewill be supporting more SMEs tofight modern slavery in the foodindustry and sharing learningsfrom a case study with TRIBE. 23 TRIBE FREEDOM FOUNDATION IMPACT: 2024-2025

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OUR AMBASSADORS 27 TRIBE FREEDOM FOUNDATION IMPACT: 2024-2025We wantto say aa particular thank youtoeveryfundraiser who helped raise vital funds and went the extra mile to increase awareness: Gregory SugdenRobin WortleyNaomi MichaelZarka Khan-IltafNeil LancasterKarim WaliSkye GostlingIan SutherlandGonçalo MoraisGreg HileChantelle FernandesStephanie OlinFelix McKechnieMortimer McKechnieIndia BlakeToby Corbin-GreenallOrlando RussellEmma SarnaMatt CurtisBart PlagaEmily ChalkeBen SilveraRuth MooreDaniela Da SilvaJamie BurgoyneDanny ShillingBeverley TippingJulian HarvieJames HarvieKaitlynn SaldanhaHelen HollingworthBertie HancockZoe HamiltonWill WatchornHelena FoxEsmee GummerChristopher MaxstedMolly AbrahamMichelle HurneyJack RoddisJuliette WallAmy ChaplinLouise LetmanEli ColpaertOliver BeldhamAxel CollardHarsha Daboo Dan JacksonChris WesternSam HobsonChris WelburnSimba MugombaNancy LakeLauren BennettKanav MoudgillMéabh CarlinCam MuirSarah ManleyIsabel SachsParis WoodDaniel MosedaleMalgorzata KlukStephen YatesMichael AdeniranSam CatesJennifer HowesBethan DarlingtonLawrence TseVishal KumarMichelle RaposoSophie CardnoTom PickettFred LekarskiJonathon CreedySinead FlanaganEibhlin GreaneyMatt RobertsEllie BirksPaul CooperJames ConlonAaron JacksonChristopher GaleDavid BarclayAlice WeaverDavid RoomGeorge KruisCamille GilletAli BakerHelena FoxEsmee GummerJordayne FrizzellSheldon OdarteyCarmo Pinheiro deMelo Harry Rankin IanAgar David GunnZoe Baker AhmedMangera AllegraWilder HafsaMughal Andy PuseyRichard BrownShreeraj Laturia AliHenderson LauraRogers EdwardCade Troy O’ ReillyTom Price PeterHilton Annie RihoyKate MacArthurEllie Tuvey TimJordan JenniJordan VioletteLynch RachelTrippier DavidJohansson IsobelBlythe EllieJamieson WilliamClarke GodfreyEvans FrancescaHolt Daniel VincentDavid ThompsonMartin Lyth JamesTaylor Francis LakePhoebe ReddingJamie BatesSheldon OdarteryNethliee La CroixLouise CummingsRose AbbottWilliam ButcherJerome EvansGregory KennaughTom Leaver SarahManktelow JuliaNahum Alice Brown Jon SenJessica GilletTiciana PapDarnell WeiseAntoine BeckZaibaa PatelJosé Alonso SolísLemusKate FowlieLaura AskewGregory MillerJan WulfersJalene BergetChristopher PritchardAlex HowseMaria PapadakiMatheea EllerbyMark HunselyEdward NattrassJackie SpangMartin BroseBlaise LouisRachel BertieRuth GardnerNiall DaviesShesireddy BejawadaAaron O’TooleHali McGuinessRachel WilliamsCai DevineHarriet CookCarmela FerrariJoe BeekOscar MasonLee HarrisonDaniel Browne

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