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Helping businesses maximize their marketing power.
WHO WE ARE We take the time to get to know you and your business.With over 25 years of retail and marketing experience, from the selling floor to product development to the executive offices, we strive at telling your story. The production team at Ten Touch Creative has over 100 years of combined experience. The Ten Touch team will create the tools that speak the right voice for your products for your services and for your company. We will help you dominate your niche, not just occupy it. Ten Touch Creative Agency was created to help housewares businesses and related industries market smarter. With an industry insider view combined with a team of experts in a complete range of creative fields from digital to traditional marketing, we are here to find the right tools and touches to achieve your goals faster and more effectively.
OUR SERVICES t Branding and Strategy – Company, Brand or Productt Website Design and Developmentt Social Media Campaign Management (Organic/ Direct to Consumer (DTC) & Business 2 Business (B2B))t Email Marketing & Account Based Marketing (ABM)t Bloggingt Decks (Presentations) t Traditional Marketing Tools (Print or Digital Format)t Videost Product Development Consultingt Content Marketingt Search Engine Optimization (SEO)t Pay-Per-Click (PPC) t Search Engine Marketing (SEM) (Paid Search)
Ten Touch PlanA STRONG PLAN IS THE KEY! The Ten Touch Plan is the ultimate tool for businesses who want to take their marketing plans to the next level. It keeps goals focused, evolves, adapts to needs and changes, builds momentum, and saves time and money. The Ten Touch Plan provides all the critical elements to achieve your marketing goals:1 Create a meaningful and consistent brand identity and voice.2 Build brand awareness.3 Engage and convert target audiences to customers.4 Keep the brand top-of-mind.5 Inform, educate, and inspire your target audiences!PATIENCE • PERSISTANCE • MOMENTUM Building a solid and productive marketing plan is much like building a home. You start with a strong foundation: your brand image and your website. Then the main structural elements are added, such as social media presence, email marketing or digital advertising. The house starts to take form, and the overall structure is completed with key elements like content marketing, blogging and more.Finishing touches, that add all the curb appeal, are completed, and bring visitors to your door – SEO campaigns, PPC, reputation management and more.
A COMPLETE & COMPREHENSIVE PLAN The sharing of frequent, industry-specific, keyword-rich content is an important part of your online presence and should be optimized to lead visitors to click through to your website and take action to purchase the product and/or contact you. A plan will be created that will reflect the incredible story of your company and increase engagement with the target audiences.With the right mix of planning and construction, you can go from having a presence to being a dominant force in your market.
HOW WE DO IT STAGE 1 – DISCOVERY Review the brand, identify needs, and prioritize the plan.We discuss and define purpose, goals, target audience, available existing content and images, creative and content creation needs and corporate brandingguidelines.STAGE 2 – DEVELOPMENTSet up time and action plan for each step, begin content creation, design, and concept development.Set up accounts, platforms, and all systems. Establish requirements for each platform.STAGE 3 – EXECUTE Execute action plan and implement and set up all identified digital technologies and platforms.STAGE 4 – LAUNCH AND GROWLaunch all elements of the campaign and set up analytics to review progress and adapt and react where needed. Our goal, throughout each campaign, is to maximize each platform and technology, while keeping within the budget, and always looking for new ways to attract and engage new audiences.
YOUR BRAND IS MORE THAN A LOGO Determining your brand is a key component of successful growth. Your future clients want to know not only who you are and what you do, but what you represent. With a solid branding strategy from Ten Touch Creative Agency, you can not only create your logo and slogans, you can define your company’s identity and how you want it to be perceived in the marketplace.SET THE TONE...
THE BENEFITS OF A STRONG BRANDYour brand sets you apart from your competition. It tells customers why they should choose you and what they can expect from your business. Other benefits of branding include:t Creating trusted, well-designed brands provide the impression of professionalism and security.t Generating new customers through strong logos and graphic design, which propel recognition.t Defining supporting advertising, logos, slogans, and graphics that can be used with all advertising campaigns.t Inspiring your employees who appreciates and value being a part of a strong brand identity. RESEARCH BASED BRANDINGAt Ten Touch Creative Agency, we research your audience to learn what they want and what catches their attention. We then turn this data into a branding strategy that can increase your company’s recognition, define your role in the marketplace, and develop an original voice for your business.
WEB DESIGN FOR THE FUTURE Did you know that the majority of purchase decisions start with an engine search? If you don’t have a presence on the web where people can find you, you are missing out on countless potential customers. At Ten Touch Creative Agency, our website design and development services build new websites from the ground up and also revamp existing sites that need a fresh look. Our creative team can assist you with the latest trends in web design and add new content to keep your site relevant.WEB DESIGN AS PART OF YOUR MARKETING STRATEGYA good website is much more than a bunch of pretty pictures and clever text. It is a key component of your overall marketing strategy as the entire world is increasingly online. A good website can anchor seasonal specials, informative blogs, and an email marketing campaign. Strong website design provides critical marketing foundations such as:t It makes your business look professional and well managedt Future customers can find you and your products and services easilyt Increase your visibility in your local communityt Extend your reach far beyond your geographical area
SEO IS FOR EVERYONE You’ve built a website that shows off your products and services to perfection, but no one seems to be visiting it. What could be wrong? It sounds like it’s time for a little SEO intervention from Ten Touch Creative Agency. Our SEO / Search Engine Optimization Services are designed to help businesses like yours bring more people to your site. More people means more business, more sales, and more growth.RESEARCH IS KEYBehind every successful website is a ton of research that looks into what terms and phrases your potential customers are using on search engines. We discover those keywords for you and show you how to implement them into your website. We also work to expand your site and improve its ranking with search engines. The benefits of a good SEO plan include:t Increased visibility in local marketst Improved results with organic searchest More credibility with search engines and customerst Higher quality traffic visiting your websitet Creates a better-quality experience for the user
DIGITAL ADVERTISING THAT WORKS Online marketing and digital advertising are always changing. Our team at Ten Touch Creative Agency understands this and will work with your business to make the process as easy as possible. We strive to understand the unique needs of your company and its niche in order to form a solid strategy.HOW TEN TOUCH CREATIVE AGENCY CAN HELPTo be competitive within your industry, you need to make sure that your business is as visible as possible online and is using the best advertising tools to meet its needs. We understand Google AdWords and its prevailing importance in the world of online marketing. We aim to use our knowledge to help you through the following Google AdWords services:t Scalability t Remarketing t A/B testingAs new advertising options emerge, our Google-certified advertising experts are willing and able to help you adjust your plans to keep up. Our monthly subscription plans mean that you can rest assured that our team is always there to address your needs as the world of marketing changes.
DEVELOPING EFFECTIVE CONTENT STRATEGIES If you want to create a strong presence online, you need content that helps your company stand out. However, content marketing is not only about producing written marketing pieces that help you rank in search engines. It’s also about helping your consumers and you need to know how to do that before you begin.WHAT MAKES GOOD CONTENT?You could simply throw together some words and hope for the best, but that’s a risk that you don’t have to take. We work with you to have a deep and thorough understanding of the challenges your target audiences face, so you can address those concerns through your content and provide specific and targeted solutions. The main goal of content is to be engaging, relevant to your consumer’s needs and useful to your customers.WHAT ARE THE DIFFERENT TYPES OF CONTENT?What works for one company may not work for your business. Fortunately, there are many different kinds of content you can use. The following are popular and effective types of content you can implement in your marketing strategy:t Blogs t Case studiest White papers t Checklistst Infographics t E-bookst Videos
USING SOCIAL MEDIA TO BOOST YOUR RESULTS There’s no doubt about the fact that nearly everyone is familiar with some form of social media. It’s what keeps people connected and updated on virtually everything. If your business doesn’t have a social media marketing strategy, you could be missing out.HOW SOCIAL MEDIA HELPS YOUR BUSINESSWhen social media first became a marketing tactic, people shied away from it because it was new and not many understood how to fully utilize it. Today, that’s all changed. Now businesses know the advantages social media brings to the table and it’s nearly impossible for companies to be successful without a solid social presence. Some of the benefits include the following:t Directly interact with consumerst Build brand awarenesst Inform your audience about changes and special offerst Generate a loyal customer baset Reach a wider audienceHowever, you need a dedicated strategy in place to help you create the perfect ratio between social media posts and the leads it generates. Fortunately, you have a team of experts waiting to help you out at Ten Touch Creative Agency.
QR CODES Ten Touch Creative offers full QR Code services which includes:t Development of QR Codest Dynamic or Static Codest Code changes or updates t Printing criteria
REACH MORE CUSTOMERS WITH PRINT DESIGN & MARKETING If you have a successful digital marketing strategy, you can further boost your company’s performance with the right mix of print marketing tools. Ten Touch Creative Agency offers print design and marketing packages that will help you reach out to new geographic regions and demographics while strengthening your relationship with existing clients and customers.
WHY PRINT MARKETING?Digital services have made a huge impact on the marketing industry, but that doesn’t mean that print marketing has gone out of style. In fact, it can help you reach more customers and leave a lasting impression. Print can also be a cost-effective way to complement your digital marketing campaigns, including your social media outreach. Print helps you build a more balanced marketing campaign and enjoy greater success.PRINTED PRODUCTSYou have numerous options when it comes to print marketing. Some popular products include:t Brochurest Newspaper & magazine adst Postcardst Business cardst Stickers and magnetst CatalogsAny of the products, when used strategically, can enhance your visibility, and help you attract new customers.
YOU’VE GOT (E)MAIL The fear of spam has caused many companies to run from email marketing. But a targeted email marketing campaign can and should play an important part in every business marketing strategy. At Ten Touch Creative Agency, we are expert at designing campaigns that get results. Our email marketing services are cost-effective, powerful, and beneficial to start-ups and established companies alike.REASONS TO USE EMAIL MARKETING Email has become the preferred way to communicate in the 21st century. It is less intrusive than phone calls and more environmentally friendly than direct mailings. In addition, email has the following advantages over more traditional forms of marketing:t The success of the campaign is easily measured with web analyticst It supports other forms of marketing such as social media marketingt You can segment your audience into various groups and tailor email ads specifically for themt Your audience can easily share your emails with otherst A/B testing provides a way to prepare the most effective message possiblet It builds brand loyalty and identity
PRESENTATION DECKS Presentations that capture the eye and don’t bore the audience are hard to come by. Ten Touch Creative excels at visual presentations, having an innate feel for a companies’ vision and voice. Our presentations serve extremely well as an important “take-away” or “leave-behind” for your clients. They will be able to come back and revisit these decks for reviewing the offer you have presented.VIDEOS Video has become an essential part of many companies’ marketing strategy. Videos give you the ability to better connect with your customer base and form a stronger relationship. Here at Ten Touch Creative we have a dedicated team of video production experts who can assist you with any of your company video needs.
REPUTATION MANAGEMENT With such ease of access to the internet it is critical that you are paying attention to what you are putting online. Keeping a positive image is critical in today’s digital world. Reputation management is a key function within a company being able to maintain a consumer base. Ten Touch Creative offers a highly successful reputation management strategy focusing on these four keys:t Reinforce Strengthst Building Relationshipst Track engagements t Address FeedbackMARKETING AUDITS Ten Touch creative offers a full comprehensive analysis of the environment of your company. We look at your entire promotional offerings from newsletters to social campaigns. The idea behind this audit is to figure out what resource’s your company deploys are the most viable and what resources are wasting your overall budget. Using an in-depth process, we can provide full examinations of your marketing performance.PRODUCT DEVELOPMENT CONSULTANT As your consultant Ten Touch Creative will assist you in innovating and executing on new products. We provide in-depth Market Research taking a deep dive into your industry learning about the trends and buying habits of the customer base you are trying to capture. We look forward to collaborating with your teams as we will assist with product ideas, feedback, preparing product for launch and more! Our goal at Ten Touch is to help your company achieve its goals efficiently.
Ten Touch CLIENTS (JUST TO NAME A FEW)“From the time Fran started with our company, she has built and led a first class team of people to organize and handle our multinational consumer business. From a very small start when she started, to business in excess of $100 million annual volume. The ideas and enthusiasm were all Fran.”Dave Willis, Founder/OwnerWhitford Corporation“Working with Fran is a win-win-win! I only wish all my partners were as responsive, flexible, and knowledgeable. Fran is one of the most creative marketing experts I have ever met, and she is a joy to work with - no stress, all action! I would recommend Fran to any professional looking for great marketing consulting.”Missy Chase Lapine, President/OwnerCircle of Health
Do you want to see examples of our work? Learn more about our services and rates? Contact our professional marketing team today for a quote. info@tentouchcreative.com“I now have the luck and pleasure to work with Fran Groesbeck both in her first career as the voice, face and spirit of Whitford corporation, enjoying her amazingly creative leadership of a commodity based cookware coating company, and now in her life’s work as she ventures off to share her brilliant marketing, merchandising, branding and creative skills with companies that can benefit from her depth of experience, sensitivity and creative understanding. How lucky am I? How fortunate you will be to benefit if you work with Fran as she embarks on her new passion work”Richard Lapine, PresidentCricket Product Labs“Fran has first-class taste along with excellent creative talent. She is skilled in both graphic design and copywriting. When I retired from Whitford earlier this year as worldwide director of marketing communications, Fran was my first and my only choice to replace me. She is a rare person: talented, hard-working, enthusiastic and always a pleasure to work with I cannot recommend her highly enough.”Anthony Weir, Director of CommunicationsWhitford Corporation
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