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Message InteractiveBuilding brand harmony throughNov. 2024 | vol 01 • www.tcs..com • tcsinteracve.markeng@tcs.comstrategy, systems, and stories

Raise yourbrand value Work with a systems partner who engineers transformave, end-to-end experiences  In today’s rapidly changing world, business execuves face unprecedented challenges – ever-changing technology, budget constraints, shiing customer behaviors, disconnected systems, and a pressing mandate to grow the business.   TCS Interacve understands all of this. We also know running a business doesn’t just involve customers, communicaon, products and services, or price – it involves the systems that run your operaons and fuel growth. That’s why you need a trusted systems partner who knows brand building and transformaon.

What we doTCS Interacve creavely engineers end-to-end experiences by harmonizing strategies, systems, and stories. We frame business and markeng strategies that create value.    We design, build, and operate the systems that make enterprises run, and drive customer value through the web of markeng systems.   We strengthen brand value through stories that draw on the full power of the enterprise. How we do itWe are a strategy and technology partner, an integrated digital agency, a design studio, and markeng consultancy, all rolled into one. Our porolio of oerings includes, Strategy and AdvisoryDesign ServicesTechnology and Operaonal SoluonsDigital Business Services 

In a world of almost endless choice, Markeng is an essenal discipline. It helps consumers navigate this complex environment, create demand, support decision making that results in sales, and maintain a posive relaonship between company and consumer. But with the convergence of markeng and technology, being a marketer has never been more complex. The Markeng Advisory and Research Group helps CMOs and other senior leaders build brand value, create customer and business value, and power the customer experiences that produce growth. Strategy and Advisory Growth & Experience StrategyCustomer & Market researchBusiness TransformaonBrand & Creave consulng We help CMOs and senior marketers plan for growth using technology and customer experience. From data to Adobe, we can help.We fuse data, cultural research and AI to create comprehensive insights into customer behavior in today’s digital markets. We help transform markeng acvites into part of the core value chain for businesses. From self-funded transformaon to consulng and change management, we help CMO’s navigate a complex world. Brand and creave come to life in digital channels. From applicaon development, to content strategy, brand posioning and linking brand health to market performance, we connect brand power to market power.

Design services We work with you to create iconic experiences across the fragmented digital ecosystem that are seamless, ownable, and scalable. Product and service designDesign languageCustomer experienceDesign transformaonWe work with our clients to build out their internal design capabilies or up-skill their exisng teams based on their current state  We design friconless journeys that enable customers to start anywhere and nish anywhereWe develop front-end experiences that drive your KPIs while surprising and delighng your customers We validate soluons with the end-user to ensure success and sasfacon 

We build, manage, and opmize intelligent markeng ecosystems that enable omnichannel customer experiences, personalizaon at scale, and AI-driven insights.  Data strategy and servicesLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum. Martech ecosystemLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum. E2E markeng servicesLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum.Omnichannel CXLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum. With personalizaon at scaleLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum.Commerce acceleraonLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum. AI/GenAI in markengLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum. Measurement and intelligenceLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum.Loyalty programsLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum. Cookie-less markengLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum.Technology and operational solutions

Content services Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum. Commerce servicesLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum. Plaorm servicesLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum.Advanced data and analycs Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum. Monezaon services/RMN  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum. Operang modelLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum. Organizaonal changeLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere cursus mauris quis rutrum.Digital marketing services We help you aract, inform, and acvate your most valuable and loyal audiences through omnichannel journeys, strategic markeng, and engaging creaves. 

58209503500500+70000CountriesInnovaon StudiosDesignersGrowth MarketersCustomersCreave TechnologistsAlong the way, we’ve earned numerous awards and analyst recognions. 

AwardsAnalyst RecognitionsAdobe Digital Strategic Partner of the Year Award 2024HKB Tech Excellence Awards 2024CloudBrandon Hall Group Technology Excellence Awards 2023Leader in Digital Commerce Services PEAK Matrix® Assessment 2024    Leaders in Avasant’s AR/VR/XR Services 2024 RADARVIEW™Confederaon of Indian Industry - DX 2023 Innovave Best Pracce Award in Service ExcellenceLeader in Adobe Services PEAK Matrix® Assessment 2024The Webby Awards 2023Sitecore Experience Awards 2024 Sitecore Partner Awards Rising Star 2023

Best-in-Class in PAC RADAR 2024: European Adobe-related servicesLeader in Everest Group’s Digital Interacve Experience Services PEAK Matrix® Assessment 2023: North AmericaLeader within NelsonHall Adobe Experience Cloud Services 2023Leader in Markeng Services PEAK Matrix® Assessment 2023Tata Consultancy Services is an IT services, consulng and business soluons organizaon that has been partnering with many of the world’s largest businesses in their transformaon journeys for over 56 years. Its consulng-led, cognive powered, porolio of business, technology and engineering services and soluons is delivered through its unique Locaon Independent Agile™ delivery model, recognized as a benchmark of excellence in soware development.A part of the Tata group, India’s largest mulnaonal business group, TCS has over 601,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $29 billion in the scal year ended March 31, 2024, and is listed on the BSE and the NSE in India. TCS’ proacve stance on climate change and award-winning work with communies across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more informaon, visit www.tcs.com.   About TCSVisit us: Humanizing Technology to Create Iconic Experiences (tcs.com)Write to us: tcsinteracve.markeng@tcs.com