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Targeting Your Audience with Confidence: Mastering Social MediaA workshop on effective social media marketing strategies.

Effective Audience TargetingDefine your target audienceIdentify the demographics, interests, and values of your ideal customersAnalyze engagement dataUse analytics to see which content resonates most with your audienceOptimize social channelsFocus efforts on platforms where your audience is most activeLaser-focusing your social media efforts ensures you reach and engage the audience that matters most to your business.

Discover techniques in thisworkshop that not only boost likes,shares, and comments but alsofoster genuine connections, turningpassive followers into activelyengaged advocates for your brand.   

The Main PlatformsAlignableAlignable is a small businessreferral network that encouragesbusiness owners to buildrelationships within their businesscommunities, with a focus onincreasing brand recognition andword-of-mouth referrals for theirbusiness. It is much like a socialmedia platform for small businessowners to network with eachother.Alignable has been aroundsince 2014,withover 8 million membersconnecting business owners in 35,000 localcommunities.FacebookFacebook(Aka: Meta) is the largest social network in the world with2.989 billion(April 2023) users. 2.037 billion are active users who log in each day. It is the #1most used social platform used worldwide.People use Facebook to connect with friends and colleagues,share news, information, photos, video, and more withpeople and organizations..InstagramGreat for creative & visual content and reachingyounger demographics. Acquired by Facebook in 2012,it's easy to cross-promote.Instagram hasover 2 billion monthly active users. It also has over 500 million daily active users, making it the 4th largest social medianetwork in the world. Instagram is the 6th most visitedwebsite in the world.LinkedInLinkedIn now hasmore than 900 million members with over 58 million registered companies. Of those LinkedIn users who are frequently engaging with theplatform, 40% access it on a daily basis, clocking upover 1 billion interactions every month.This is the platform to reach working professionals and B2Baudiences.YouTubeYouTube isthe biggest video-sharing platform and the second-biggest social media in the world, with over2.70 billion users. Being the #2 website in the world, It is estimated that the number of YouTube's global usercount will reach 2.85 billion by 2025.PinterestAs ofQ2 2023, Pinterest boasted465 million monthly active usersacross the globe.Pinterest ranks4thafterFacebook,Twitter, and Instagram.TheUS has thehighest number of Pinterest userswithmore than76%of its user basebeing women.X (aka: Twitter)Twitter has been rebranded as X, following itsacquisition by Elon Musk. The new name and logo arepart of Musk’s vision for Twitter to become an“everything” app, offering a wide range of features andservices beyond just social media. Ithas around 528.3million monthly active users as of 2023. It is estimatedthat this number will reach 652.23 million by 2028.TheUS has the highest number of Twitter users

 Limited Time and Resources3.Leverage free tools tomaximize efficiency (See Metricool)2.Focus on 1-2 platformsthat reach your targetaudience (but post to all) (Click to get your free social media guide)1.Set a clearly definedgoal and schedule timefor using social media (Click to check out Artful Agenda)

What Social Platforms You Should Be On?Determine where your target audience spends time onlineWhich platforms do your ideal customers use regularly?Prioritize platforms that allow targeting optionsFocus on networks that let you target ads and content to your precise audience for the most relevant messaging.Test engagement across multiple platformsPost consistent content across various channels to compare engagement and identify where your audience is most active. Where are you seeing the most engagement?

How to Market Yourself to Your AudienceResearch Your Target Audience's PlatformsEngage and Interact with FollowersTailor Content to Resonate with Your AudienceUse Authentic and Consistent Brand Voice

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Beth BrownBeth Brown is the founder and CEO of Shine Social Co.,a social media marketing agency she started in 2020.She has experience in medical, education, fashion, andevent planning fields.Under her leadership, Shine Social Co. grew f rom a soloventure to a team of 12 in just 3 years.