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TOURING TRAVELEXPERIENCE MORE
PAGE | 01Thank you for your interest and for taking the time to learn more aboutTAG. I would like to take this opportunity to introduce you to our business,what I believe makes TAG so unique, and why I’m proud to be part of thisspecial organisation. We understand that when it comes to Touring Travel, vast experience,delivering value, and exceptional service are everything. You want toknow and trust that every single detail has been taken care of. At TAG, wethrive on delivering outstanding expert service in this even more complexworld of travel. TAG’s key values are Teamwork, Ambition, and being Genuine. At TAG ourvalues are not simply words. Our values are an embodiment of our culture,something we live and breathe each and every day. Our values werechosen by our people to reflect them, our business, our supplier partners,and of course our valued customers. Alongside our values, we have our brand promise, Experience More, whichis supported by the three pillars of Trust, Insight, and Digital Technology.TAG is not only deliberately different but a shining example of how a solidvision and a real set of values can make you the best at what you do.WELCOMEGroup Touring DirectorByron Carr
PAG E | 0 2TH IR T E E N GL OB A L OF F I C ESLOND ON • MANCHESTER • LOS ANGELS • NEW YORK • ATLANTA • MIAMI • NASHVIL LE S YD NE Y • MELBOURNE • PERTH • BRISBANE • SINGAPORE • HONG KONG
PAGE | 03TAG is an award-winning travel and event management company, backedby thirty years experience.Globally, we have specialist expertise across six divisions - Touring,Corporate, Investment Management, Production, Private Travel, andEvents, providing comprehensive services tailored to you.Whatever you need, whenever you need us, we are here for you – ourdedicated professionals are available 24/7/365, from offices in the UK, US,and Asia Pacific.WELCOME TO TAG
PAGE | 05TEA M WOR KAMB I TIO U SGEN U INEOURVALUESPAG E | 0 4We know that collaboration is essential to success. Within TAGwe work across divisions and regions to bring you, our client, aseamless experience. By sharing knowledge, technology, andinsight, we enhance the level of service available to you. We alsostrive to become part of your team, working closely with keystakeholders to become an essential part of your travelprogramme. Our founders’ vision was to create an industry-leading travelmanagement company that put service and experience at itsheart. They wanted to set the standard for the industry and bybeing deliberately different, ambitious, and passionate, we havedone just that. Our ambition isn’t just confined to TAG, but to thetravel industry as a whole and to our clients, for whom we striveevery day to make the impossible, possible. Creating a long-lasting and successful partnership requiresopenness and honesty. We are respectful and considerate toeveryone within our team, never shying from the difficultconversations and approaching every task genuinely. With ourclients we take the same approach, meaning you can be assuredthat we will always be acting in your best interests.
Back in 1988, with Regan in the White House, Thatcher in Downing Street,and Simply Red playing in the background, two twenty-something-year-oldshad a dream to form the largest independent touring specialist in the world.In a one-bed flat in North London, Travel By Appointment was born. Withinthree months the team had smashed their three-year business plan andwere setting the standards for how travel and touring and entertainmenttravel should be done.Fast-forward a few decades; gone are the shoulder pads and sharing alandline, but what remains is the same passion and determination to deliverclients unrivalled experience. That’s how our founders created the biggestand best independent touring specialist in the world. LEADING THE WAYPAGE | 05
OURPEOPLETAG Academy was launched in 2015 with the mission to educateand offer professional training to young individuals aiming tobecome expert Travel Specialists. We aim to fast track thecareers of entry level candidates looking for their first stepstowards a long-term career in travel by providing tailor-madework-based training programme – designed to equip memberswith the advanced skills and knowledge required to thrive in anincreasingly complex travel logistics environment.Our Touring Specialists can go “On the Road” giving youdedicated, around-the-clock Specialists to help troubleshoot,expertly advance hotels, oversee luggage and equipment drop-offs, and amend any travel changes in real-time. An on-site agentcan prove to be invaluable, an elevated level of TAG’s white glove,high-touch service. We are happy to provide you with case-studies detailing their day-to-day responsibilities, and how theywill help make your Tour, even more seamless. TAG24 is our global award-winning in-house emergency team,dedicated to assisting travellers in emergency situations outsideof normal office hours. TAG24 operates on the same technologyas your dedicated team which allows them to have full visibility ofall travel reservations, passenger profiles, client travel policy andclient specific corporate fares and rates.ON- S ITE A GE N T STAG ACA D E MY IN- H OUS E EM E R GE N C Y T E AM PAG E | 0 6
PAGE | 07EXPERIEN C E MOR ETHESE P I L L A RS WO U L D N O T SUP P O R T T H E BRA N D P R O MISE W I T H O U T ASTRON G F O U N DATIO N , O U R PEOPL E .TRUSTINSIG HTDIGITALACCO U N T MA N A GEME N T INDU S T RY K N O WLED G ETRAV E L PRO C E DUREANAL Y T ICSTRAV E LLER SAF E TY HEAL T H & WELL B EINGESGCOMP L IANC EGLOB A LAGEN T TOO LSCLIE N T TO OLSAUTO M ATIO N
PAG E | 0 8Our staff are not order takers, they are highly skilledTravel Specialists, able to dissect the most complex oftravel itineraries and offer alternative cost-effectivebut practical solutions ensuring all elements of a tripare covered. They work with you as a team and becomean extension of your business by taking every measurepossible to ensure that they know each Artist’s nuancesand preferences. A team of champions that will neverbe faulted for not going above and beyond butcommended on their exceptional knowledge of bookingEntertainment Travel, customer service, and ability tomake the impossible, possible.TAG is committed to identifyingand adopting global policies andinitiatives to address equality,bias, equity and inclusion effortsfor all TAG offices and theircommunities around the world. Adriving force for inclusion andsocial justice, we will continue toutilize our TAG Academy toeducate and offer professionaltraining and further developmentopportunities to young individualsfrom all minority groups. Gabrielle Carr,Chief Operating Officer, WE E X CEED E XPEC T ATION S
PAGE | 09WE EXCEEDEX P E C T A TIONSFlights incl.CharterAll housingAll Ground TransportationMeet & Greet Media Bag Rates Separate Group Check-insPre-key Hotel Check-inDesignated EntertainmentSpecialistsSustainability Focussed
PAG E | 1 0Detailed Hotel RidersConcierge ServicesExpert Negotiation &Enhanced Hotel BenefitsFull Advancingminimizing attritionPCI CompliantOnsite Tour SpecialistPre-Tour BudgetingComplex Data CaptureIn-house 24-hourEmergency Department
PAGE | 11BENEFITSFORTOUR MANAGERTAG's Touring Specialistsare the best in the field;they understand the urgentand ever-changingdemands within theTouring landscapeThey are proactive,responsive and outstandingcommunicators They know the best routes,airlines and hotelsExpert negotiatorsensuring the best rates forall services and suppliers VIP ARTISTSEvery detail taken intoaccount ensuring all uniquepreferences and needs areprovided White-glove VIP treatmentfrom beginning to end Seamless check-ins, hoteland airline upgrades Private entrances andsecurity escorts Detailed room layouts andsuite details
PAG E | 1 2THE PROMOTER THE CREWTour budgeting assistance Exclusive entertainmentdiscounts The most competitive rates Waivers & favours equatingto big savings Complex data capture viaTAGdashReal-time risk managementalerts Profile management -ensuring all preferences arefulfilled No detail goes unchecked.Everything is pre-arranged We can arrange day rooms,early check-in and latecheck-outs and othercomplementary extras Media bag rates and groupcheck-in desks make airporttravel a breeze
PAGE | 13TAGDI G I T A LThe essential travel companion with real time access to all your travelinformation Single sign-onPersonalised Date/Time Zone and CurrencyRooming list, riders and other uploadable attachments Flight Details and Mobile Check-in's
PAG E | 1 4Compare Air, Hotel, and Car SpendDynamic Data and ReportingCustomisable and Automated ReportingEnsuring traveller safety and duty of carefor your travellers has always been criticaland now is even more vital given thecurrent climate. Our TAGsafeguard+ toolallows you to track travellers, monitor andrate developing risks, and minimize theimpact of disruption with real-time alerts.An all-in-one online dashboard provides single access to theentire TAGdigital suite of tools
TAG’s Private Travel division provides luxury travel holidays and experienceswith full concierge services. We create bespoke escapes for highnet-worth individuals, celebrities and VIPs – providing a personal service everystep of the way.Thirty years’ experience gives us the expertise and connections to take care ofevery last detail, from discovering your ideal destination to booking a table at aMichelin-star restaurant.PERSONAL TRAVEL ADVISORSCONCIERGE SERVICESVIP TREATMENTEXCLUSIVE BENEFITSHIGHLY DISCREET PRIVATETR A V E LPAGE | 15
PAG E | 1 6GENERATEWe collaborate with you to co-create remarkable events that achieveyour business goals. Our experts are trusted by the world’s biggestbrands to deliver curated brand experiences, inspirational incentives,and so much more – it’s all about creating a real connection with youraudience. Whatever you need, our team has the global reach, local knowledgeand smart technology to take care of every last detail.THINKACTResearch and analyse to develop insights,strategy and creative solutions.Plan, design, scope and budget events that deliverreturn on investment and return on experience.Engagement, passion, action, performance, loyalty,and transformation – and it’s all measurable.EVENTS
Where we areT O D A YTAG E SGTAG is currently setting a carbon neutral target and has partnered withtwo carbon tracking partners to help us set, progress towards, andultimately achieve our carbon neutral goal. TAG business carbon Neutral operation by 2022Recycling facilities in each locationCompany-wide energy-saving policy (water/electric)Green credentials support Supplier SelectionENVIRONMENTALPAGE | 17Equal Opportunities EmployerMental Health & Wellness supported by Employee Assistance ProgrammeBiannual Engagement SurveysD&I weighted approach to TAG Academy candidatesSOCIETYLeadership Team DiversityIFRS Accounting StandardsPCI Compliance and information Security (attain ISO 27001)Whistle blower scheme initiatedGOVERNANCE
We help you set specific footprint reduction targetsWe focus on working with the best suppliers to help you reachthose goalsCarbon emission are often directly proportional to cost, so bymaking Touring activities more efficient, they can not onlybecome more sustainable but also more cost-effectiveOur partners provide an in-depth analysis of each Tour, air,hotel, and transportation emissionsUsing data analytics to create sustainable ToursOur partner's carbon footprint software is extremely accurate,so we are able to work with and provide efficiency planningand mapping for Touring Travel and supply chain managementWe partner with various companies to offset these omissionsthrough carefully selected environmental projectsProjects include clean energy technologies, purchasing carboncredit, and tree planting, just to name a fewPLANNINGREPORTINGOFF-SETTINGPAG E | 1 8SUS TA IN ABI LI TY + YO UR T OURTravel emissions directly contribute to climate change, and TAG is here toensure we all reach our goals through responsible planning, reporting, and off-setting to help your tour become net-zero in Carbon Neutrality.
"TAG have been a hugely important part of my team now for over a decade. From booking single hotel rooms tomoving hundreds of people across the world at once, they have proven themselves to me time and time again tobe reliable, conscientious and professional. I cant imagine doing what I do without them in my corner." Tour DirectorSam Smith / Live Management PAG E | 1 9
What sets us apart is our ability to make the seemingly impossible, possible.Over 30 years of delivering high-touch concierge travel to some of theworld’s most demanding travellers has equipped us with the skills andcontacts to make even the most complex of requests achievable. Ourrelationships with airline and hotel suppliers gives us access to exclusiveenhanced rates, upgrades and availability, all to the benefit of your travellers. EXP E RIE N C E T H E I M PO S S IB L E Artist and crew experience is at the heart of everything we do. Our white-glove service ensures that every detail is taken care of – from confirming yourpreferred seat to ensuring your favourite wine is stocked in your hotel room –your talent will arrive at their destination happy and refreshed and ready forto hit the stage.EXP E RIE N C E M O REFrom the perspective of our clients, we are magicians. Our expertise,experience, and ingenuity allow us to find creative solutions to any request,issue, or fantasy one can imagine; we not only execute it, but we also findways to enhance the clients experience in ways they would not have thoughtpossible. We have had private jets decaled with Artists’ logos, changed outhotel carpets to meet the clients’ preference, pre-arranged mountain bikesfor security teams in remote European towns, and planned a private dinnerevent in Italy to help a Tour Manager propose. These miracles are theculmination of three decades of providing the high touch, ‘yes and’philosophy TAG believes in, because we thrive in making the dream a reality.EXP E RIE N C E E V EN M OR EPAG E | 2 0
Our promise to you is that TAG’s deliberately different approach means youexperience Touring Travel like never before. Partner with us and together we will blaze the trail for Touring and travel inthis ever changing world. Experience More. Touring@tag-group.com @TAGGrp_theTAGGrp taggroup tag_grp tag-group.com