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EVENTM A N A G E M E N TEXPERIENCE MORE

Thank you for your interest and for taking the time to learnmore about TAG Events. I would like to take this opportunityto introduce you to our business, what I believe makes TAG sounique, and why I’m proud to be part of this specialorganisation. We understand that when it comes to events, vast experience,delivering value, and exceptional service are everything. Fromthe initial event design and choosing whether it is an in-person, virtual, or hybrid experience, right the way through toevent delivery and post-event surveys, you want to know andtrust that every single detail has been taken care of. At TAG,we thrive on delivering outstanding expert service in this evenmore complex world of international events. TAG’s key values are Teamwork, Ambition, and being Genuine.Values are often a list of soundbites. They sound good. Theylook good from the outside. But all too often they are justwords that are paid lip service to. At TAG our values are notsimply words. Our values are an embodiment of our culture,something we live and breathe each and every day. Our valueswere chosen by our people to reflect them, our business, oursupplier partners, and of course our valued customers. Alongside our values, we have our brand promise, ExperienceMore. TAG is not only deliberately different but a shiningexample of how a solid vision and a real set of values canmake you the best at what you do. We hope to get a chance to demonstrate how we live andbreathe these values which differentiate us in order to bringyou countless benefits, effectively acting as not only eventmanagers but your in-house events consultancy. We look forward to hearing from you. WELCOMESam RobsonDirector of EventsPAGE | 01

“On behalf of The Benelux Team, and the Business Partners, Iwant to congratulate you for the exceptionally well-organizedPartner Conference. I have seen a lot in my career… but this is definitely the best organized Partner Event I have ever attended.” Head of Sales, Global Partner Conference and Product ShowcasePAGE | 02NINETEEN GLOBAL LOCATIONSLOS ANGELES • NASHVILLE • ATLANTA • ORLANDO • NEW YORKLONDON • MANCHESTER • SINGAPORE • HONG KONGMELBOURNE • SYDNEY • GOLD COAST • DARWIN • PERTH • ADELAIDE • CANBERRAAUCKLAND • CAPE TOWN • RIYADH

PAGE | 03WELCOME TO TAGTAG is an award-winning eventmanagement and travel company,backed by thirty years experience.Globally, we have specialistexpertise across six divisions -Events, Corporate, InvestmentManagement, Production, Touring,and Private Travel, providingcomprehensive services tailored toyou.Whatever you need, whenever youneed us, we are here for you – ourdedicated professionals areavailable 24/7/365, from offices inthe UK, US, and Asia Pacific.

LEADING THE WAYEstablished in 1988, TAG hasgrown to become one of theworld’s leading event managementand travel companies. From dayone, we have been a high-end,service-driven company –committed to meeting the needsof a diverse marketplace. Three decades on and TAGremains ahead of its competitorsas a diverse, ethical, andsustainable company, who is notonly influential amongst theirpeers, but well respected andtrusted by some of the biggestnames in the corporate world.Today, we have dedicatedspecialist divisions with travel andevent experts across fourcontinents. We are a GlobalBusiness, with a Global Team that’swith you all the way.PAGE | 04

PAGE | 05TEAMWORKAMBITIOUSGENUINEWe know that collaboration is essential to success. Within TAGwe work across divisions and regions to bring you, our client, aseamless experience. By sharing knowledge, technology, andinsight, we enhance the level of service available to you. We alsostrive to become part of your team, working closely with keystakeholders to become an essential part of your eventprogramme. Our founders’ vision was to create an industry-leading event andtravel management company that put service and experience atits heart. They wanted to set the standard for the industry and bybeing deliberately different, ambitious, and passionate, we havedone just that. Our ambition isn’t just confined to TAG, but to thetravel industry as a whole and to our clients, for whom we striveevery day to make the impossible, possible. Creating a long-lasting and successful partnership requiresopenness and honesty. We are respectful and considerate toeveryone within our team, never shying from the difficultconversations and approaching every task genuinely. With ourclients we take the same approach, meaning you can be assuredthat we will always be acting in your best interests.OUR VALUES

Our dedicated Events team lives and breathes events and this is how we giveour clients and their guests the very best experience. Talented, professional andfriendly, every member of our team has a can-do attitude, constantly thinkingoutside the box. We are always up for a challenge. Whatever your brief, we havethe knowledge and expertise to deliver creative solutions, on time and onbudget.STRATEGIC EVENT MANAGEMENT PAGE | 06Gemma Collinge |Jon Pyne |Event Director UK Event Director APAC Sam Robson | Director of EventsSam heads up our ever-expanding events teams and delivery across TAG’sglobal offices. With a background in PR and marketing, Sam moved into theincentive, conference and live communications industry over 15 years agoand has never looked back.Bethany Chamberlain | Event Director USASince graduating from the University of Plymouth with a BSc in EventManagement, Bethany has honed her skills and climbed the ladder withinTAG’s Events division to become an established event professional withexpertise in imaginative and memorable incentives. Gemma’s 10 years of events experience have taken her all over the world.She has expertise across all levels of event organisation, giving her a trueunderstanding of challenges and demands, from large-scale logistics tosmall value-added touches.Jon started his TAG career in London and transferred to work in our Sydneyoffice six years ago. He now leads the APAC Events team and has extensiveinternational experience in event design and delivery. He excels in complexlogistics, rewarding incentives, retail studies and partner conferences.Pete Rolfe | Client Services DirectorPete has 15 years of extensive industry experience in marketing & eventsacross the globe. From creative direction to onsite delivery, Pete is anaward-winning event specialist and has produced exceptional events ofevery kind, always with an unrivalled level of client care.

Our guests had a flawless experience and you wereliterally willing to give travellers the clothes off your back toensure their happiness and achieving a satisfyingexperience. I do not know many vendors who would go thisfar for their clients. As so eloquently stated at the awardsgala, you three truly are more like family to us now and wehope we make you feel a part of that. I also hope that yousmile as broadly as I do about the memories from the trip.Your unique ideas were only surpassed by your top-notch execution.PAGE | 07

TAG is an award-winning global, independent event management and travelmanagement company delivering impeccable service and exhilarating eventsfor 30+ years. Our diverse network of creative professionals means we can plug in preciselythe right people to the team that will create the strategic magic, whichtransforms your audience from curious to passionate.Our strong relationships with production suppliers in global markets gives ussuperior buying power and access to the most current technologies.Our unmatched relationships in the travel and destination business, and all ofthe platforms they’re built on, empower your experience and event potential.The TAG personal touch is something you’ll recognise, and come to enjoy.The feeling that you’re working with your own Event Impresario, Producer,Strategic Business Partner, Trusted Advisor, Friend. For now, it can only be a promise.A promise that will be fulfilled.This has been one of our best client trips I’ve ever been on so huge creditto you and your team. Amazing! Pete, from the moment we arrived youmade us all feel special, great venues and more importantly the enthusiasmyou brought with you. Last one to bed each night and first one up alwayssmiling and sharing your energy…thank you for a truly wonderful trip!WE EXCEED EXPECTATIONSPAGE | 08

PAGE | 09The positioning of the event iscrystal clear to you and to youraudience. Why it’s happening andwhy they attend makes strategicbusiness sense.The event identity embodies yourbrand and aspirations. It is distinctfrom every other event, and thusmemorable.The essence of your event is in whateverybody feels, thinks, knows andhow they respond. Measured byReturn On Investment and Return OnExperience.The value of your event is what wehelp to define, by content,experience, budget and outcomes.HOW TAG VIEWS EVENTS Positioning ValueEvent IdentityEssencePositioningEvent IdentityEssenceValue

PAGE | 10TAP INTO DECADES OF EXPERIENCE 2013 2012 2010 200819881990 1996 19982014 2015 2016 20182023 & Beyond 2021 2020 2019Travel by AppointmentestablishedAgent desktop profilemanagement toollaunched The AppointmentGroup wasestablished Launch of Events andTouring divisionsLaunch of APAC region.Launch of TAG24 out ofhours serviceAcquisition of TheUltimate EventCompanyLA office opening Launch of US region. New York officeopeningAcquisition of ET Travel. Addition of Manchesteroffice. TAGGo launchedLaunch of Film and Media. Opening of Atlanta andSingapore offices. TAG Academy launchedNashville officeopeningAxis EventsAcquisitionAcquisition and investment by Apairy Capital. SOS Touring Acquisition. Rebrand into TAGMeeting and Events Team ofthe Year win at The BusinessTravel People AwardsMiami office opening. C&IT USA Winner -Incentive of the YearLeeds office openingand expansion intoHong Kong C&IT Incentive A ListWinner

TAG’s Events division offers a complete event and group travel managementservice. Talented, passionate, experts assist you every step of the way. We anticipate your needs and work with you to make it happen.PAGE | 11Destination selection &venue sourcingVenue negotiation &contractingBespoke delegatemanagement websiteLive, virtual andhybrid eventsReward &RecognitionLive studio, production& video creationsOUR SERVICES

PAGE | 12Event Brand, Theme &IdentityEntertainment &Talent SourcingBudget & FinancialManagementIncentive Programmes& Team BuildingActivitiesGroup FlightManagementPost-EventFeedback ReportsEvent Management Travel Extensions Strategic Creativity

From the initial hotel negotiation and contracting, sourcing and managingfive external dinners and an outdoor team challenge, TAG worked as anextension of the client’s team to deliver the logistics of a complex agendaof plenary sessions, breakouts, three separate company meetings withdiverse requirements and award winners programme. TAG worked closelywith the client on the planning and delivery of the programme to ensurelayout changes, adjustments to times, awards dinner requirements, eventapp updates and access requirements were completed efficiently and inunison. PAGE | 13IndustryAudienceThe Global Leaders Summit 2022 included 350 global leaders, 30 awardwinners and a core steering group with 20 attendees. LocationTAG's ExpertiseHuman ResourcesLisbon, PortugalGlobal Leaders SummitCASE STUDY“We wanted to extend a heartfelt thank you to you and your fabulous team.This event was so critical for us as a group, for our new CEO and for our owncommunications and events team that has so many new members. Becauseof you and your team, we were able to set new standards for our attendeesand for us as a team. For all your support, creativity, hard work, relentless follow-ups withsuppliers, your honest input and feedback and your efforts to deliver aperfect event and strive for excellency every step of the way, we can’t thankyou enough. It was not only a great pleasure to work with you, it was anhonour. You handled everything we came up with – including ratherchallenging asks – with poise and professionalism, just amazing!”

Our wildcard venue options of Millbrook (UTAC) and Center Parcs WoburnForest proved to meet all requirements for the venue option and TAG’srole was deliver the experience we promised, bearing in mind we were thefirst agency to manage an event with both venues. TAG worked with our production partners at both locations to deliver ourproduction requirements including a 10m wide suspended LED screen,laser show, breakouts, branded partner hubs and venue branding, as wellas awards dinner and team building activities at Center Parcs. The client has rebooked the same venues for their 2024 sales conferenceas the event design and delivery and venue selection met all theirrequirements. PAGE | 14IndustryAudienceThe Sales Conference 2023 included 450 staff and 100 sponsorpartners.LocationTAG's ExpertiseTechnologyMillbrook (UTAC) and Center Parcs Woburn ForestBuilt to Lead Sales ConferenceCASE STUDY“I really enjoyed the whole experience. It was my first conference and itdefinitely set the bar! Great speakers, great venue and great logisticsaround the event with fantastic communication in the build up.”

TAG’s ability to understand and communicate the client’s brand ethos andapproach to celebrating sales successes was essential. With exceptionallocal knowledge of lesser-known VIP experiences, TAG’s experts delivereda unique trip for guests, the majority of whom had been to the islandpreviously. Connections on Ibiza were leveraged to provide exclusiveaccess, first-class service and value-for-money opportunities. The five-star Ibiza Standard Hotel was TAG’s hotel of choice, who were negotiatedwith to accommodate TAG, creating a completely private Casa residencefor guests to enjoy, fully branded to celebrate the brand and the individualguests. TAG’s award-winning Incentive Team implemented fully bespokeelements and a concierge-like approach to individual client care andconsideration, culminating in a truly special experience for guests. PAGE | 15IndustryAudienceThe Ibiza Summer Sales Incentive included one client contact and elevenVIP sales winners.LocationTAG's ExpertiseTechnologyIbiza, Balearic IslandsIbiza Summer Sales IncentiveCASE STUDY“I want to say a massive, huge, whopping thank you for everything - from theinitial build, to consistently exceeding exxpectations and making the teamfeel so welcome and included. I genuinely don’t see how the trip could havebeen any better in any way!”

The experience is about far more thanstyling, rigging, staging, projection, foodand beverage and entertainment.Events is a people business, affectingperceptions, emotions, reactions,inspirations. TAG curates youraudience’s perceptions, emotions,reactions, inspirations. Yourexpectations of a Return On Experiencewill be exceeded.EX PER IE NC E THE I MP OS SI BLE Events are a business tactic, driven bysound strategy. Some talk of glitter,fairy-dust and frou-frou. Others, of bigscreens, rigging, lighting,staging andcelebrity talent.They’re just tools that we apply for themain game: growing your businessthrough events that deliver measurableresults. Doing it with professionaldiscipline, rigorous risk mitigation andprecision, also delivers peace of mind.They’re TAG’s DNA, and why our clientsreturn for more.EX PER IE NC E MOR EEX PER IE NC E TAGTransform audiences, attitudes, alliancesAlign employees, channels & stakeholdersGenerate passion, commitment & resultsPAGE | 16

PAGE | 17Where we areT O D A YENVIRONMENT,SOCIETY ANDGOVERNANCEPROGRAM Our ESG program guides how webehave as a company plus also howwe partner with you. TAG will work with you to ensureyour event program is not onlycreative, dynamic and engaging butalso sustainable. We are here tohelp you reduce, measure andoffset CO2 emissions from yourevents.

Ways to reduce emissions is part of ourplanning process Reduction in single use plastics is vitalto our service Offsetting CO2 emissions is part of ourservice TAG is working hard to be a carbonneutral business by 2023Mental Health First Aiders are part ofour events staffCSR activities are part of our incentiveprogramsThe TAG Academy trains newcomers toour industry Data security is integral to our serviceTAG has achieved external PCIcomplianceOur Future Leaders program mentorsstaff TAG ESGPAGE | 18PLANETPEOPLEPROFESSIONAL

Experience MoreOur promise to you is that TAG’s deliberately different approachmeans you experience Event management like never before. If you would like to learn more about our Event Managementstrategy, please feel free to contact us to arrange a consultation.events.uk@tag-group.comtagtravelgrouptagtravelgrouptagtravelgroup tagtravelgroup tag-group.com