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IB Business and Management Pre Released Case Study 2015 SWOT Analysis IB Business and Management www IBBusinessandManagement com IB BUSINESS AND MANAGEMENT PRE RELEASED CASE STUDY 2015 SWOT ANALYSIS Important Bear in mind that the IB examiner is not looking for a nicely set out quadrant with brief bulletpointed outlines of the identified Strengths Weaknesses Opportunities and Threats It is also unlikely that an examination question will focus the SWOT on Alejandra herself but rather her company LadyA Management Limited and it will do so in a way to address the three strategic options presented by the business consultants Thus the SWOT should be used to address questions associated with strategic analysis leading to strategic choice and the implementation of a strategy Explain why each point identified is relevant to the company Use these explanations to draw overall justified conclusions Make it impossible for the examiner to award you anything less than full marks for the critical thinking component of the mark scheme SWOT ANALYSIS FOR LADYA MANAGEMENT LIMITED LAM AS AT JANUARY 2015 STRENGTHS Diversified revenue streams boost revenues and mitigate risks associated with a decrease in demand for any one product LadyA is popular across several different market segments in her target market Hispanic community young women and teenage girls Again this increases revenue and provides risk mitigation through diversification Likely strong balance sheet based on her peak earnings after 2010 LadyA Management Limited LAM is in a good financial position The company has an established and strong cash flow position based on diversified revenue streams including royalty payments concert ticket sales endorsements The company can move fast if an investment opportunity presents Company assets are likely to be relatively liquid based on the assumption that no significant property plant or machinery is required in the industry There is an established and effective management team in place Alejandra has a maturing leadership style and better business acumen She has a good agent in Ruth Liebermann providing good advice and direction in terms of brand identity and general mentoring There is a strong and established LadyA brand identity that enjoys high brand recognition She has a very established popular and in demand media personality that is instrumental in driving promotional opportunities