Support Resource Guide PIP 2023 : simplebooklet.com

OperationsBoard GroupsA board group is a small group of franchisees, usually ﬁve to seven, who meet twice a year to share their business plans, give input to each other and act as a board of directors for one another. Each group is comprised of franchisees with similar sales volumes and similar markets, but not in competing markets, so they are comfortable being open and honest about their business successes and challenges. The members of these groups hold each other accountable for commitments made during the meetings. Franchisees continually rank this program as one of the most valuable in the growth and success of their businesses.Business and Sales Planning KitsThe business planning kit assists you in preparing a business plan for your center. It includes a how-to section, a sample plan, planning calendars and ﬁnancial spreadsheets for calculating projections and ratios. The sales planning kit also contains a how-to section, sample plan and tools to assist you with developing a targeted plan for sales success. Business Self-AssessmentOur business self-assessment tool helps you evaluate where your business is currently positioned, and identiﬁes priority items that should be part of your business plan to help you compete in our changing industry. The business self-assessment covers all areas of your business from marketing and sales to production management, technology, employee management and ﬁnancial management. Business Continuity PlanEverything you need to think about in order to prevent, prepare for, respond to and recover from a di-saster. Each disaster is unique, but there are some basics to keep in mind. Checklists are provided, one for preparation and preparedness, the second for recovery and restoration, and a third, which is a list of the absolute minimum necessary elements for a chance at survival during and after a catastrophe. Business Development Consultants (BDCs)The role of the business development consultants is focused on effective sales and sales management. They work directly with sales people in all aspects of the sales process including planning, strategic positioning, coaching, training and sales resources. They support sales managers including recruiting, pre-hire, hire, training, coaching and sales management for results. They also host online training, teleconferences and regional clinics.Business Management Consultants (BMCs)Each franchisee has a dedicated business development consultant that works directly with them both from their home ofﬁce and on site at the franchise location. The business development consultants provide guidance and direction in all aspects of the franchise with emphasis on the four operating systems (ﬁnancial, sales & marketing, employee and operations). In addition, each BMC has a thor-ough knowledge of all our programs and resources and can help in business plan development. 34

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Business Management Support System (BMSS)This franchisee extranet is a resource for all programs, tools and information pertaining to the operation of your printing, signs and marketing services business. Each year, we publish many news-letters, white papers, articles, marketing tools and sales training programs, all available online 24/7. Buying a Book of Business ProgramAcquisition of a competitor’s business has proven to be a quick and effective way to grow sales. Most often, a franchisee acquires only the book of business from another print, signs or marketing company. This opportunity is being driven by the continuing consolidation in our industry and our competitor’s inability to evolve their business and execute on emerging trends. Also, many owners in the quick printing segment are reaching retirement age and do not have a well-thought-out exit plan. This program includes details on the process of acquiring a book of business from another print, sign or marketing company, including initial letters for you to send, how to follow up on those letters, and tips on negotiating the deal, due diligence and integrating their clients into your business.Cash Flow/Budget Projection SpreadsheetThis Excel-based ﬁnancial tool calculates your expected cash ﬂow or cash requirements based on your center’s average monthly ﬁnancial expenses and projected sales volume. It is useful when analyzing additions to your business, such as a new location, new equipment or the hiring of a new employee.Center Décor GuidelinesWe provide franchisees with guidelines for the interior and exterior décor of their centers. This provides consistency in appearance and branding. These guidelines identify the décor options available for paint, carpet, interior and exterior graphics and signage.Center Resale AssistanceWe assist franchisees interested in reselling their centers through relationships we’ve developed with business brokers who understand the franchise business model. We provide support to franchisees and their brokers throughout the sales process, as well as to franchisees who wish to sell their centers on their own, without a broker. Customer Experience (CX) Starter GuideA great customer experience can be a competitive differentiator, but it requires an ongoing commitment to measuring and improving process-es, technology, people and culture to provide a pleasant and frictionless experience through all touchpoints of the customer relationship. This self-assessment guide and tool can be used to help you identify and remove friction points in the customer experience you deliver. 45Book of BusinessProgramAre you doing everything you can to grow your business?In the past several years, we have seen many franchisees add signiﬁcant levels of new revenue with a low-risk program we call the Book of Business Program. Simply deﬁned, buying a book of business is growth through acquisition of an independent competitor’s customer lists, ﬁles, artwork and possibly some of their equipment, or the hiring of key employees. The Book of Business Program walks you through the process of buying a book of business with helpful advice to follow throughout this journey. From buying a list to making initial contact, this program can help you grow your business through acquisition.Identify prospective sellers to targetLearn our low cost process to engagethese sellersUnderstand how to manage the ﬁrst and subsequent meetingsWays to determine an effective win–win pricefor the businessBetter understand the impact on your bottom lineReap immediate sales growth through acquisitionPROGRAM BENEFITSProspecting Marketing to ProspectsQualifying ProspectsDiscovery AppointmentsOffer and AgreementIntegrationTRAINING MODULES INCLUDEDownload the guide from the Net > Operations>Business PlanningHOW TO GET STARTEDContact your BMCQUESTIONS?© 2018, Franchise Services, Inc. All rights reserved.CXPIP Customer Experience Starter Guide

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Cybersecurity GuideData security is your responsibility and requires you to take action to protect the data that exists in your business—your own and that of your clients. This guide covers three areas: 1) How data breaches happen, 2) What measures can be implemented to reduce risk, and 3) How to respond when breaches occur. Employee Management ManualThis manual addresses a multitude of topics pertaining to your business and the employees who help you run your operation. Discover how to become an employer of choice and understand what your employees want. You’ll ﬁnd everything from job descriptions and performance evaluations to training and team building.Employee Recruiting and Hiring SupportWe partner with CareerPlug to provide access to a free account you can use to post jobs, manage applicants and improve your employment brand. CareerPlug’s hiring software helps franchisees attract more qualiﬁed candidates, identify the right candidates with conﬁdence and improve hiring results. Franchisees can also access a “Pro” version of CareerPlug for a special rate to access more premium hiring features.Employer of Choice ProgramBeing an Employer of Choice is far more than just being a “nice place to work.” It’s really about creating and providing an environment that makes your business one of the best places to work in your community. It’s also a key factor in your ability to attract the caliber of people you want as employees to take your business to its peak level or performance. The following tools are available to assist you in this area.• The Employer of Choice QuickStart Guide is a step-by-step guide to help you identify, assess and plan the path to becoming an employer of choice along with the beneﬁts of why this is important for your business today.• The Salesperson Recruitment Brochure is designed to sell your business to candidates looking for a sales position. It can be customized with your own photos and testimonials from existing personnel.• The General Employee Recruitment Brochure can be used in many ways to position your business as a great place to learn and grow for anyone seeking a rewarding, customer-service-oriented career.Financial Ratio Analysis SpreadsheetThis Excel-based tool calculates important operating ratio guidelines based on information entered from your center’s ﬁnancial statements for up to the last three years. It will compare the last two years of data and show you whether you are trending up or down and how you compare to best-practice operating ratio guidelines. It also includes other useful calculations, charts and tools to measure your ﬁnancial performance.56

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Franchisee Support SpecialistWhether you are looking for technical assistance with your website, PIP easyDOCS, integrated direct marketing campaigns or just your BMSS password, our franchisee support specialist is prepared to help, and also offer operational support in many areas of your business, including the development of online ordering portals. The franchisee support line (800/894-1568) is available Monday through Friday from 7 a.m. until 5 p.m. Paciﬁc time. LoyaltyLoopThe LoyaltyLoop Promoter Planis an automated online survey tool that provides franchisees with an easy way to measure and improve their efforts to enhance the customer experience. The tool integrates with Printers Plan and PrintSmith Vision to help you capture customer feedback in an easy, quick and seamless manner. Features include a simple customer satisfaction survey, a method to monitor Google reviews and publish them to your website and social accounts, and more. When you sign up for the LoyaltyLoop Promoter Plan,your ﬁrst three months will be free.Onsite Consultation and TrainingEvery business is unique, and your dedicated business management consultant and business development consultant are knowledgeable resources who provide onsite consultation and assessment of your business planning. They can also design a custom support and training plan speciﬁcally for your center to help you achieve your goals.Operating Ratio GuidelinesThese essential guidelines, developed and updated from ﬁnancial surveys, are valuable benchmarks in the key ﬁnancial areas of your business that, when addressed, will help you to grow and be most proﬁtable. Some of the key areas are sales per employee, cost of goods sold as a percent of total sales, payroll expenses as a percent of total sales, and general and administrative costs as a percent of total sales.Operating SystemsUniversity attendees receive several operations manuals that are also available for franchisees as requested. They include business management, ﬁnancial management, employee management, and sales and marketing management.PlanProphetBuilt on top ofSalesforce.com, the world’s leading CRM, PlanProphet is a real-time customer relationship and production management tool that helps you gain insights from data stored in PrintSmith or Printer’s Plan. PlanProphet includes modules to help automate customer communications, sales management, quote follow-up, proof follow-up, inactive account check-ins, billing and A/R, requests for reviews and feedback, marketing emails and list segmentation. The FSI Support team provides assistance with setup, implementation and best practices to help you take your business to the next level. 67

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Printer’s Plan and PrintSmith SupportPrinter’s Plan and PrintSmith are the pricing/estimating and management information applications used by the majority of our franchisees. Although the vendors for these two software applications provide full support, we can assist you in areas of these applications that are speciﬁc to the operation of your center. Request for Proposal SupportWe have staff familiar with the request for proposal (RFP) process to assist our franchisees in responding professionally to RFPs.Social Media GuidelinesSocial media websites are dynamic avenues for networking, idea-sharing and marketing your business. Because social media has the potential to impact the PIP brand and hundreds of centers, we have established a social media policy to guide our franchisees through their responsibilities regarding the marketing of the brand via social media sites.Wage and Beneﬁts SurveyThis survey gathers data regarding wages paid to employees and employee beneﬁts from centers in the network. It is presented regionally and by centers’ sales volume so that you can compare the wages you pay for the different positions in your center with others in the network, and also the beneﬁts offered.Training ProgramsAdvanced Customer Service Training ProgramThis self-paced program trains and equips an existing customer service representative (CSR) on a new level of skills, including communication and relationship building. The program consists of six training modules on topics including order taking, marketing management, and cross-selling and upselling. The program is designed to help you improve the customer experience with the ultimate goal of increasing proﬁtable sales to your business.Annual ConventionEach year, we hold an international Convention. This is your opportunity to network with other franchisees and corporate staff, learn about new strategies and marketing programs, preview new technologies at the vendor show and hear from motivating speakers. In addition, we have many training seminars to help you develop the knowledge and skills to become more successful in today’s changing business environment.Next-Generation UniversityThis one-week class is for the sons and/or daughters, or key managers, of franchisees who intend to take over operation of the business. Participants in this class often have been working in the center for some time and are very familiar with production. 78

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Therefore, in this class we cover topics such as leadership, business planning, marketing, ﬁnancial management and employee management—aspects of the business they may not have been exposed to that will be important for them to master in order to operate a successful business.One-on-One Sales TrainingIndividual sales coaching is designed to help our centers develop effective outside salespeople. Once prescribed training is completed, our business development consultant team can provide one-on-one coaching for beginning or experienced salespeople. One-on-one coaching can be beneﬁcial for those needing a more focused approach to learning skills and processes and understanding the tools and resources available for continued success.UniversityThe four operating systems of employee management, marketing and sales management, production management and business and ﬁnancial management are covered in this class for new franchisees and key employees. It is held at the Franchise Services, Inc. ofﬁces in Mission Viejo, CA. It is also an opportunity for new franchisees to meet the support staff of Franchise Services, Inc.Vendor Supported TrainingOngoing training is provided by our large network of vendor partners. These training opportunities change from year to year but include topics such as signage sales and installation, MIS, prepress training solutions, CRM management, website sales and more.WebinarsThroughout the year live training webinars will be held to support the four operating systems. These webinars will be hosted by subject matter experts and vendors and will cover a wide variety of topics to support your business. Most webinars are recorded and posted on the BMSS for access at any time.Sales ToolsOnline Ordering Portals Demo SitesSeveral predesigned demo sites are available for salespeople to demonstrate the features and beneﬁts of online ordering portals. They include case study documents describing the customer’s challenge and our solution and also include a talk track for helping your salesperson walk their prospect through the demo site noting how the solution solved the customer’s problem.PlanProphetWe highly encourage the use of the PlanProphet CRM system to help salespeople stay organized, on task and moving sales forward. Our support focuses on best practices in using PlanProphet. For assistance with PlanProphet, please contact your business development consultant.98

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Sales ForumThis is our annual three-day national sales training event open to all FSI salespeople and franchisees. It includes presentations from industry leaders and motivational speakers, and provides salespeople the opportunity to learn and share among their peers in an educational and motivating environment.Sales Planning Meetings and Sales ClinicsFranchisees and salespeople can choose from one of several regional one-day sales training and sales management sessions usually held in the fall. The goal is for attendees to leave with a solid roadmap to grow proﬁtable sales in the coming year.Solution Selling QuickStart GuideThe QuickStart Guide to Solution Selling teaches the right approach to winning more business through focusing on the needs of your prospects and customers. It teaches a system for selecting prospects, researching them, getting an appointment, asking them questions and presenting them with solutions for meeting their business growth objectives. Sales ManagementJob Listing SamplesTo help you advertise your available salesperson position there are multiple sample ads designed to attract the qualiﬁed candidate you are seeking. Lead Management GuideThis guide was designed to help you better handle the leads that come into your center every day. In-cludes assessing your current situation and establishing best practices to maximize your marketing ROI. Outside Sales ROI CalculatorThe outside sales ROI calculator is an Excel spreadsheet that will help you analyze the effect of the salesperson on the bottom line of your business. Sales Activity CalendarPart of the annual business planning kit, this form helps you work with your salesperson(s) to plan and track sales activities throughout the year. It is prepopulated with basic activities and functions as both a guide for your salesperson and a management tool for you.Sales Compensation Support and GuidelinesThe guide to hiring a salesperson includes guidelines for compensation based on industry best practices. This includes several different compensation plans based on the experience of the salesperson and needs of your business.Our goal is to help you design a compensation plan to attract, motivate and retain talented salespeople who meet your company’s sales expectations.1011Business ConfidentialCopyright 2007, PIP Printing & Document ServicesThe QuickStart Guide to Solution Selling

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Sales Management AgendasThese sample agenda templates help you organize and conduct weekly sales meetings. They cover sales, activity, marketing, support and training that help your salesperson succeed.Sales Planning KitNow more than ever, having a written sales plan is critical for your success. With a well-developed plan, you know where you’re going and the actions to take that will get you there. This step-by-step guide will help your salesperson chart a course for success using various sales planning tools such as the product opportunity planner, people opportunity planner, and account strategy plan.Sales Program Materials• The Hire, Train and Manage a Salesperson guide is a comprehensive manual of best practices to assist you in growing your business with the addition of a salesperson. It includes information on what to do before you hire, during the hiring process, how to onboard your sales-person and manage them effectively. • The partner to this guide isthe Salesperson Guide, which supports your salesperson in the effective ways to grow sales, creating a sales plan, how-to information on sales tactics, and information on selling our products and services.Salesperson Interview and Hiring SupportIn order to help you hire your next sales superstar, assistance is available for interviewing including guides on how to interview and what types of questions to ask. FSI business development consultants and business management consultants are available to conduct phone interviews and give you a second opinion on your candidates. Salesperson OnboardingThe salespersononboardingprogram was designed tospeed thedevelopmentof a new salesperson by assisting the owner/manager to ensure properexpectationsare met and proﬁtabilityis reached sooner. This 16-week program is outlined in the How to Hire, Train and Manage a Salesperson guide and is executedwith thesupport of your business development consultants. Salesperson Proﬁle TestWhen evaluating candidates for sales positions, you can use this online test for measuring a sales candidate’s potential for success based on characteristics of our top performers. It is not a personality test, nor an aptitude test; rather it determines whether or not a candidate matches the proﬁle of our top-performing salespeople. Salesperson Recruitment BrochureThis brochure is designed to sell PIP and your center to candidates for your open sales positions. It serves as an impressive introduction to your busi-ness. The brochure ﬁles come with photos and statements from four top performers in our network, but you can fully customize it with photos and statements of existing personnel.1112IMAGINE WHAT YOU COULD DO HERE.12345 Main Street, Ste. 123Your City Name, ST 00000P 000.000.0000F 000.000.0000PIP.com/ce nterhttp://www.marketingtango.comhttp://www.facebook.com/pip.centerhttp://www.youtube.com/user/pip.centerFranchise Services, Inc. 2015—Business Condential. Rev1

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1312Salesperson ToolboxThe salesperson toolbox is an online sales recording and tracking system available on the BMSS that helps salespeople track their sales and compare themselves with others in the national sales program.Top Salespeople ReportsThe monthly report recognizes the sales efforts of all salespeople enrolled in the salesperson program who have achieved sales of $25,000 or above during a given month. The annual listing reﬂects those who average $25,000 and above per month on a cumulative basis. The Network Top 20 recognizes the top 20 salespeople across all FSI brands for their year-to-date sales. These reports provide salespeople with benchmarks to compare their sales efforts and help raise awareness, which fosters healthy competition among our salespeople. Rank Salesperson Name Location Total1 Amy Guse Anchorage, AK $ 260,474 2 Mike Vania Anchorage, AK $ 169,391 3 Erin Fuhrer Anchorage, AK $ 143,008 4 Carol Ann Smith Nashville, TN $ 122,757 5 Helen Farrell Indianapolis, IN $ 117,083 6 Denise Jeffers Nashville, TN $ 113,736 7 Randy Wilson Nashville, TN $ 111,038 8 Lynette Andersen Anchorage, AK $ 109,765 9 Eric Vai Nashville, TN $ 107,199 10 Chris Cochran Peoria, IL $ 106,905 11 Rob Kohls Nashville, TN $ 94,561 12 Lauren Lindsay Anderson, SC $ 89,508 13 Wendell Pennell East Longmeadow, MA $ 88,482 14 Jill Dancer Iowa City, IA $ 83,317 15 Rachel Harsh Peoria, IL $ 81,701 16 Ben Mitzelfelt Normal, IL $ 78,454 17 Brandon Burwell Peoria, IL $ 74,023 18 Timothy Lee Nashville, TN $ 70,352 19 Jeffrey Lenz Carmel, IN $ 58,900 20 Diane Robinson Indianapolis, IN $ 53,051 21 Kevin Lauthern Nashville, TN $ 52,540 22 David Zachary Saint Augustine, FL $ 48,390 23 Jim Strauss Carmel, IN $ 41,175 24 John Wages East Longmeadow, MA $ 39,372 25 Danny Schneider Downey, CA $ 31,118 26 Mike Roach Lynchburg, VA $ 26,171Top SalespeopleMONTHLY: Sales Ending September 2023This list reﬂects those with sales of $25K and above for the month. Top SalespeopleRank Salesperson Name Brand Location Total1 Richard Coriaty Sir Speedy Whittier, CA $3,713,908 2 Dustin Speakman Sir Speedy Whittier, CA $2,880,347 3 Mike Vania PIP Anchorage, AK $2,435,750 4 Amy Guse PIP Anchorage, AK $2,359,473 5 Blaire Whitaker Sir Speedy Hanover, MD $1,958,421 6 Lynette Andersen PIP Anchorage, AK $1,528,721 7 Helen Farrell PIP Indianapolis, IN $1,334,371 8 Rob Kohls PIP Nashville, TN $1,278,081 9 Patty Turpen Sir Speedy Irvine, CA $1,207,474 10 Erin Fuhrer PIP Anchorage, AK $1,144,020 11 Michele Cacioppo Sir Speedy Westbury, NY $1,067,348 12 Eric Vai PIP Nashville, TN $ 990,396 13 Jake Carlson Sir Speedy Prescott, AZ $ 910,030 14 Brandon Burwell PIP Peoria, IL $ 908,492 15 Maria Johnston Sir Speedy Pittsburgh, PA $ 858,723 16 Carol Schoff Sir Speedy Sarasota, FL $ 829,765 17 Denise Jeffers PIP Nashville, TN $ 806,757 18 Carol Ann Smith PIP Nashville, TN $ 801,223 19 Jill Dancer PIP Iowa City, IA $ 759,453 20 Joe Papa Sir Speedy Cranston, RI $ 751,998Network Top 20 Through September 2023The Network Top 20 recognizes the Top 20 salespeople across all FSI brands for their year-to-date sales.

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1314Equipment, Technology and Product SupportThe business development team is here to help you expand your product and services offering with signage, direct mail, mailing services, promotional products, labels and packaging so that you can provide a comprehensive solution to your customers. Improvements in your workﬂow can also have a signiﬁcant impact on your bottom line. We can help you analyze the bottlenecks in your production processes and offer suggestions for optimization and automation solutions to help improve turnaround times, quality, consistency and proﬁtability. The business development team is also your consultant and advocate regarding equipment purchases, lease agreements and service and support issues offering advice and consulting on a wide range of equipment and technology to help you achieve maximum efﬁciency and proﬁtability from your investments. We also work to provide you with meaningful and insightful analysis regarding the latest products, services, technologies and trends in our industry by attending all major tradeshows and meeting with vendors and strategic partners on a regular basis. Researching and locating dependable and cost-effective sources for buyouts can be a difﬁcult and time-consuming process. Our team can assist you with ﬁnding the right vendor for almost any type of product or service that you may offer. We are ready to help you with all of your equipment and technology needs.Linda BarrDirector, Business Development949/348-5132 • lbarr@franserv.comLinda is also responsible for helping you to implement new products, services and technologies to help you grow your business. Her focus is on digital copi-ers; ecommerce and online ordering portals solutions; and prepress, design and database applications and workﬂow. Linda is also your advocate and consultant regarding equipment acquisitions and service and supply issues.Dave SigafusDirector, Business Development/Signage Product Manager949/348-5112 • dsigafus@franserv.com Dave is responsible for helping you to implement new products, services and technologies to help you grow your business including all signage applications, mailing services, bindery and ﬁnishing equipment, promotional products, digital presses and buyouts. Dave is also your advocate and consultant regarding equipment acquisitions and service and supply issues.Kelly KimberlinVice President, Business Development949/348-5127 • kkimberlin@franserv.comKelly oversees business development and training-related activities. These include monitoring industry trends, developing and maintaining relationships with vendors, new products and services to help you grow your business and technologies to help improve efﬁciencies and proﬁtability.

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1516Hotel and Event Space Branding ProgramHotels and venues that offer meeting space often encounter challenges with providing their customers and prospects with information and examples regarding what their signage options are for their event. FSI has created a comprehensive program that includes a leave-behind brochure/mailer, onsite event branding template and guide to help you get started with offer-ing event branding programs. National Account PricingDue to the number of locations and buying power of the PIP network, we can secure the most competitive pricing and service levels with vendors in our marketplace, compared to the competition, for the products and services you use to operate your business.PRINTING United AllianceFranchisees can take advantage of free membership with PRINTING United Alliance, an inﬂuential trade association built by and for printers and professionals in the industrial, graphic, garment, textile, electronics, packaging and commercial printing markets. Alliance members can beneﬁt from online education opportunities, industry-speciﬁc vertical market newsletters, industry research and studies, and members-only discounts on popular products and services that help keep your printing business running efﬁciently.Research and Analysis of New Technology, Products and ServicesOur management team and strategic support staff spends a great deal of time meeting with the industry’s leading companies and consultants and attending trade shows and seminars so that you don’t have to. We continually strive to provide you with analyzed information regarding new products, services and technology to help you stay ahead of your competition and make informed decisions regarding your business investments. Sign ForumThe FSI Sign Forum is a private, email-based Google discussion group that you can join to help you learn more about selling, producing and installing signs. It’s a forum for franchisees to ask questions and share information about all types of signage applications. (fsisignforum.com)Take Your Business to the Next LevelHotel and Event Space Branding ProgramsVer 1.0© 2021 Franchise Services, Inc. – All Rights Reserved – Business ConﬁdentialHotel or Event Venue NameCreate a grand ﬁrst impression that includes a WOW for attendees. Event branding provides a visual experience and custom-tailored messages for your audience. Make a lasting impact with branded touches throughout each space. EVENT BR ANDING GUIDE PIP’s Turnkey Revenue Share Program Is A Game ChangerBoost Your Hotel’s Meeting and Event Services ProgramEvent signage, branding and promotional materials are an excellent source of hotel revenue, but it’s often untapped or under-realized for two main reasons: 1. It requires sign, print and promotional expertise 2. Coordination is time-consuming PIP removes these barriers completely, freeing you to capitalize on your venue’s signage and merchandising potential while providing your event clients with the best possible marketing experience at your property. By partnering with PIP, you can: • Uncover a new revenue opportunity for your event properties• Help clients brand and merchandise their next event, meeting or conference • Easily show clients where event signage and promotion can be displayed at your venue• Boost hotel and event space revenues with zero hassle • Oer a value-added event service without increasing sta or workload• Strengthen client relationships for future and repeat events “We substantially improved our event revenue with little additional eort.” - Jean Hudson, Hotel Manager Details Inside!Increase Your Hotel Revenue While Helping Your Clients Put On Their Best Event.For more on how the PIP turnkey revenue share program works, see inside.<STREET ADDRESS><CITY>, <STATE> <ZIP>NAMECOMPANYADDRESSCITY, ST #####-####

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Products and ServicesData/Mailing ServicesData and mailing services are at the core of nearly every direct marketing campaign. Supporting your customers with their direct marketing efforts begins with data services. In addition to offering a faster and more economical way to distribute your customers’ mailings, you can also support them with list acquisition, proﬁling, segmentation, hygiene, response tracking and reporting and direct mail testing and reﬁnement. All these activities contribute to the success of a campaign and helps achieve the goal that will enable your customers to grow their business. A series of how-to guides helps you better understand the speciﬁcs of implementing this offering.Digital PackagingDigital packaging production methods enable you to offer shorter run lengths, faster turnaround times, niche marketing, segmentation, and personalization options to your customers. With the growth of digital package printing, FSI can help you position your center to offer custom-branded packaging solutions to your customers—from in-house production to wholesale buyouts.LabelsThe demand for labels of all types in the U.S. is growing. Labels are commonly used for branding and product promotion, identiﬁcation, inventory management security and safety. Like signs, labels are a product that we have offered for many years as a reactive sale. With more focus on marketing and selling labels as a key part of your product set, you can grow your label business substantially. Online Ordering Portals (PIP easyDOCS)easyDOCS allows your customers to manage and order business communications more effectively with the convenience of online ordering. Personalized documents, cost-center management and real-time reporting enable your customers to maximize their budget expenditures while giving them control over the ordering process. In addition to marketing materials and sales aids to promote the system, demo sites are available via the BMSS for demonstrating the features and beneﬁts of online ordering portals to your customers and prospects.Promotional Products Promotional products are marketing solutions that are a natural extension of the products and services you provide your customers. Through our strategic partnerships with the Advertising Specialty Institute (ASI) and SAGE, our national contract pricing gives you a 1716Operations Manual—Franchise Services, Inc. 2010—Business ConﬁdentialData ServicesWhat is theOpportunity?How toSource/Produce ItHow toMarket ItHow toSell It

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191918Marketing SupportYour center’s proﬁtable growth and survival depends to a great extent on your successful implementation of an effective marketing and sales program. Marketing is the process of building brand awareness and generating potential leads for your business and the products and services you offer. Simply stated, marketing exists to bring buyers and sellers together. It plays a key role in helping drive sales since your future customers have to ﬁnd out about you before they are going to buy from you. The most effective means of ﬁnding new customers is the diligent and ongoing implementation of the components of our integrated marketing system. Integrated marketing is a means of communicating with your audience using several different marketing mediums that carry a consistent look, feel and message strategy. Since no two people respond to marketing in the same manner, integrated marketing helps boost the likelihood that your audience will respond. Each medium used enhances the additive effect of integrated marketing, making a more impactful and effective marketing program. The PIP integrated marketing system is built on the premise that if a variety of tools are used to reach the decision maker at different touch points, the tools will work together to build brand awareness and communicate consistent core services and beneﬁts. All marketing messages must be coordinated and aligned to be most effective. Each of the resources highlighted in the next few pages are important on their own, but the real power and strength of the marketing system is recognized when they are working in conjunction with one another, over a long period of time, targeted in a given market area focused on a target audience. If you remove one element from the effort, you weaken the overall approach. The more you remove, the weaker the system and your results. To effectively build brand awareness and generate leads in your local market, you must maintain a marketing program comprised of a combination of all of the components of the PIP integrated marketing system.Denise DentonVice President, Marketing949/348-5141 • ddenton@franserv.comDenise is responsible for content and communications strategy, management and distribution of all marketing and communications including email, publications, marketing and sales tools and public relations. She also oversees our Application Innovation Awards (AIA) program.David RobidouxChief Marketing Ofﬁcer949/348-5143 • drobidoux@franserv.comDavid oversees all aspects of the marketing department including strategic direction and execution of both online and ofﬂine marketing, campaign development, communications and support. David is also responsible for management of the advisory council and advertising fund.

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In-Center GraphicsArtwork for posters, banners and other signage is available to maintain a consistent look and feel throughout your center while also providing additional messaging for upsell and cross-sell opportunities.National AdvertisingNational advertising helps build brand awareness and campaigns are optimized for impressions. Targeted audiences align with demographics and psychographics of print, signs, and marketing buyers and drive online viewers to the national website to ﬁnd a location near them. Media channels and schedules vary from year to year. Check with the marketing department. Radio ScriptsRadio advertising is an excellent way to reach a local market. These scripts incorporate the marketing services messaging and can help position you as a professional and capable provider of printing, signs and marekting services to local businesses. Vehicle GraphicsTo help our franchisees increase exposure in their local market and advertise services through the use of their delivery vehicle, we provide graphics to support this type of media.Window GraphicsUsing your center’s windows to promote your products and services is an excellent way to grab attention and drive business to your door. Designs include graphics for exterior windows and glass entry doors.Website• National Website: The new pip.com website provides brand awareness on a national level and is primarily designed to drive trafﬁc to your local website through the center locator. It positions the brand as a leader in printing, signs and marketing services through a host of product content pages, a prepopulated Flickr portfolio showcasing the quality of work we do, a robust resource library, and blog.• Local Website: Your local pip.com website is a powerful marketing and lead generation tool. Through it, your customers can contact you, request a quote, send a ﬁle, and proof jobs at their convenience, whether on a desktop or mobile device. With many customizable areas and a link to your own Flickr portfolio, your center is well positioned to attract companies looking for help with their business communications. 2122Graphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulﬁllment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayﬁnding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsWhere Great Ideas HappenWeDo more. Show-stopping quality. Creative solutions.Out-of-the-box ideas. 50 years of experience. PIP is a trusted partner with a wide range of marketing, signs and print capabilities. • Signs• Printing & Copying• Direct Mail & Mailing Services• Online Ordering Portals• Graphic Design• Marketing Services• Tradeshows & Events• Labels & PackagingMon - Fri 7am - 7pm888.555.5555pip.com/yourcityMon - Fri 7am - 7pm888.555.5555pip.com/yourcity• Signs• Printing & Copying• Direct Mail & Mailing Services• Online Ordering Portals• Graphic Design• Marketing Services• Tradeshows & Events• Labels & PackagingSuite 153Suite 153Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERS

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Search, Display and Social Media AdvertisingNational Display Retargeting AdsTargeted display ads focusing on core products and services are shown to two audiences that drive them to the Find-A-Location page on the national website: visitors to the national PIP website in the last 180 days, and visitors to the paid search landing pages. (Media schedule varies.) National Social Media AdvertisingHighly geo-targeted social media ads build brand awareness and focus on core products and services that drive our audiences to the Find-A-Location page on the national website. Currently, these ads are being displayed on Facebook/Instagram and YouTube. The YouTube in-stream ads feature the capabilities video in both :15 and :30 formats and are shown within a 20-mile radius of all locations. (Media schedule varies.) On-Hold Messaging ScriptsCustomers and prospects placed on hold during a call to your center are prime audiences for upselling and cross-selling. On-hold messaging scripts for all PIP products and services are available on the BMSS. Paid Search MarketingThe use of paid ads to build brand awareness and to help generate leads can expand your local web presence by ensuring that your business appears at the top of a search results page. We assist in developing effective campaigns customized to your local market. Post-click activity features such as landing pages and call tracking enrich your paid search marketing investment. Investments should be made in the printing and marketing services campaign, as well as the sign campaign.Web Presence/Local ListingsFree online local listings provide an opportunity to expand your web presence. We offer a local-listings management platform and a concierge service provider to maximize the effectiveness of your web presence. The online platform provided allows franchisees to access and update listing information, check performance, respond to reviews and schedule social media posts.Content MarketingBusiness 2 Business NewsletterThis monthly customer-facing newsletter is predesigned and complete with business marketing-focused articles of interest to your marketplace. All you need to do is customize it to your location and send it to your prospects and customers as part of your monthly direct mail program. The newsletter is also provided for you to deploy electronically through Keap.2223Business 2 Business | October 2023 1a monthly newsletter published by PIPNot Your Grandfather’s Direct Mail The rapid rise of digital mar keting set direct mail back for a time, but today’s direct mail has evolved. New breakthroughs mea n that direct mail is more highly ee ctive than ever. Below are ve ways direct mail has adapted to the changing needs of marketer s. Personalization: More than three-fourth s (78%) of consumers prefer to shop with brands that personalize the ir content. Direct mail campaigns used to be impre cise, with heavily siloed customer informati on. Today’s mail programs are dynamic and sophisticated, allowing for personalization of recipient names, previous purchase details and special oers . Timeliness: Direct mail campaigns u sed to be largely manual, requiring m ultiple approval and creative steps prior to distribution. Today’s automation means direct mail timelines can be d rastically reduced and mailers c an be created and mailed quickly, allowing marketers to be timelier than ever with their messages.Connected: Direct mail recipients now receive unique pieces in thei r physical mailboxes that include digital features th at encourage new levels of engageme nt. Marketers can integrate online eor ts like QR codes, personalized U RLs and unique customer codes into mailers.An Investme nt: Direct mail used to have a reputation in some quarter s as “junk mail” due to its generalized nature. But today’s personalized and digitally integrated mailers are an investme nt made by the sender, designed to encourage the condence of recipients. With ti mely oers and relevant content directed at each recipient’s needs and interests, r eceiving direct mail nowadays often seems mor e special. Eciency: Customers are 30 times more likely to spend time with direct mail and the brands that send it. Audience s respond to high-quality, customized pieces and avoiding digital clutter boosts cu stomer interest and ROI by 20%.These benets under score why direct mail is still a great marketing tool worthy of consideration—even in the digital age.October 2023

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BlogThe blog is embedded on each franchisee’s website and is a content marketing tool designed to position you as a thought leader in inte-grated marketing. Content can be pushed to your social media sites through RSS. Case StudiesCase studies are excellent marketing and selling tools. They highlight your capabilities while demonstrating your ability to help solve your customers’ challenges. Case studies can be found on the website resource library and on the BMSS in the form of the AIA entries, which are repurposed as case studies for you to use. Video MarketingVideo is an excellent way to market your center and your product and service offerings. You now have nine videos to demonstrate your brand values, capabilities, signs, labels, events, packaging, direct mail and online ordering portals, and even one for recruiting new team members. Refer to the resource library on your local website.Whitepapers/BriefsWhitepapers and briefs are content marketing resources that help position your business as a leader in printing, signs and marketing services. They are used on the website resource library as lead generation tools to help you obtain prospect information that you can follow up on, and they are available on the BMSS for you to produce and use as a selling tool. CollateralBox/Statement StuffersBox and statement stuffers can help you communicate more of your products and services to existing customers when you include one with every delivery and/or invoice mailed. Several different designs cover print, labels, direct marketing, corporate branding, signs and even ones that address getting back-to-business. The content and artwork can be used for other customized communications as well. Calendar KitSeveral calendar templates are provided annually for you to customize, print and deliver to your customers and prospects to say thank you, build goodwill and keep your center top of mind all year long.The Direct MailPhoenix Rises AgainPaired with the latest technology, direct mail might be your secret marketing weaponpip.comIntegrated Event Marketing by StageMaximize Your Event ROI with Pre-event, At-event and Post-event Campaigns pip.com©2022 PIP, Inc. All rights reserved.pip.com©2022 PIP, Inc. All rights reserved.pip.comCASE STUDYWeDo marketing. As a local Federally Qualiﬁed Health Center (FQHC), the community health center must have a certain number of registered patients to qualify for funding. They were 758 patients below the threshold, and one of their physicians moved and took his patients with him, which resulted in further loss. To increase their brand awareness, they asked for help with the development of a targeted campaign.Brand Awareness MarketingWe ﬁrst looked at the facility’s current marketing eorts and concluded that before any outreach should start, they needed a more cohesive look with their printed materials. New branding guidelines were created and we made sure every new marketing piece that was designed followed the new look.Our team started with Every Door Direct Mail® (EDDM®) postcards to introduce their new physician and then designed posters and ﬂyers to grow their healthcare business. Then we created ﬂyers, magnets and pocket folders to be Targeted Marketing Campaign IncreasedPatient Registrationsdistributed at community events promoting all of the services they oered. We also developed and installed new signs for the outside and the inside of the building, and even had permission to put up directional street signs around the local area, making it easy for everyone to ﬁnd the location. With the new branding in place and a newly decorated facility, the next big thing was to host a fun, community open house event for which we created yard signs, posters, t-shirts and goody bags.Over the ﬁrst 12 months, they registered 230 new patients. The open house resulted in 40 new registered patients, which was a 10% ROI. The initiative increased appointments from 8–10 per week to 16 per week, with no-shows being reduced from 40% to 20%. The increased brand awareness turned this facility into a household name in the community.Boost your brand presence with an integrated direct marketing campaign from PIP. Contact us at pip.com. ©2022 PIP, Inc. All rights reserved. pip.com©2022 PIP, Inc. All rights reserved. pip.comCASE STUDYWeDo signs. A large, global professional services ﬁrm was in the process of rebranding all its oces in North America and needed a signage partner who could also consult with them about their needs. One oce had already been renovated by another company when this client came to us, but they were disappointed with the outcome of the wayﬁnding signage for that oce. Furthermore, the architectural and design ﬁrms they were working with had provided only basic design ideas without the needed speciﬁcations for design, production or even placement.The company’s next oce for a signage makeover was a newly constructed oce building in another major city where the company would occupy nine ﬂoors. They needed a company to produce wayﬁnding signs, along with consultation on compliance-related signage to meet ADA and city requirements and codes. We were also tasked with developing a themed naming system for rooms, rather than just sequential numbering. Finally, the company needed installation provided as part of the job—all while a pandemic was hitting the country. An Office Rebrand with Wayfinding Signage and MoreDirectional and ADA SignsOur initial consulting services included regular meetings with the client, their construction company and other vendors. Over the course of ﬁve months, we developed a wayﬁnding signage program that included prototyping all signage for design, materials and production. Once the ﬁrst contract phase was completed, we moved into a second phase for signage production and installation.We manufactured nearly 2,000 signs over an 18-month period and are continuing to produce signage for the client’s other North American oces.Transform your space using the depth of signage and design services oered from PIP—consultation, design concept, design fulﬁllment, printing and professional installation.Contact us at pip.com. ©2022 PIP, Inc. All rights reserved.pip.com©2022 PIP, Inc. All rights reserved.pip.comCASE STUDYWeDo signs. A nonproﬁt blood bank, highly recognized in the community, realized that residents had little awareness of the organization’s purpose. As a result, only a small percentage of people were donating blood. To increase the number of blood donations, they asked for help with a brand awareness campaign.The signage campaign materials helped the blood bank increase the number of new donors by over 20% compared with the previous year and, the overall frequency of donors increased. The innovative signs and motor coach vehicle wrap also helped the blood bank reach a younger demographic. The number of youth donors increased by 40%. Best of all, the signage and bus wrap has been eective in making the blood bank more recognizable throughout the entire community.Read on to learn about the outcomes of the local blood bank’s rebranding eorts.Brand Awareness MarketingTo establish consistent branding for display across the entire rural area, the PIP graphics team worked to establish one message and streamline all communication pathways. After using the new branding in direct mail pieces and marketing collateral, a strategy was developed to help the blood bank make a larger impact in town. Signage Campaign Entices Donors to GiveSince billboards were prohibited, other creative options such as the blood bank’s motor coach were used to increase awareness. The motor coach, which drives throughout town and parks in dierent locations as a mobile donation site boasted graphics that were not very inviting or appealing. A new vehicle vinyl wrap was designed and coupled with signage and murals, as part of an impactful signage campaign. The signage created included a mural for the reception area of the main facility, retractable “hours of operation” signs for three locations, blood drive posters, interior building drawings for acrylic sign holders with literature pockets, signs for a funding campaign and window signage.Make your brand stand out using the depth of signage and design services oered from PIP—consultation, design concept, design fulﬁllment, printing, and professional installation. Contact us at pip.com. 2324Quality SignageInstant VisibilityQuality SignageInstant VisibilityQuality SignageInstant VisibilityComprehensive Printing and Copying ServicesComprehensive Printing and Copying ServicesComprehensive Printing and Copying ServicesIncrease Your Visibility with SignsIncrease Your Visibility with SignsIncrease Your Visibility with Signs©2024 PIP, Inc.Sweet Treats2024 Calendar

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Capabilities BrochureThe current capabilities brochure reﬂects the messaging of the new WeDo creative campaign and communicates your commitment to an outstanding customer experience paired with an extensive range of products and services designed to support your client’s needs. The brochure is fully customizable. You can select from multiple cover designs, as well as tailor the product/service lists and associated images with your own local samples that directly reﬂect your center’s capabilities and creative talents. The last page affords the opportunity to feature a picture of your team paired up with messaging that encourages clients to “lean on us” as we work your way.Capabilities Mailer and FlyerA gatefold mailer that highlights the key products and services you offer. A single-sheet ﬂyer format can be used as a hand-out during the sales process.Event MarketingEvents are a niche opportunity that aligns with our printing and marketing services capabilities. Business owners and managers tasked with organizing an event have many pain points, and you have the products and services to support them in pre-show, at-show and post-show activities. Event marketing broadcast email templates, an events checklist and a white paper support your marketing efforts in this area. Hotel and Event Space Branding ProgramHotels and venues that offer meeting space often encounter challenges with providing their customers and prospects with information and examples regarding what their signage options are for their event. FSI has created a comprehensive program that includes a leave-behind brochure/mailer, onsite event branding template and guide to help you get started with offering event branding programs. Online Ordering Portals BrochureThis 4-page brochure includes simpliﬁed messaging around what an online ordering portal is along with a list of the many features and beneﬁts it provides for most businesses. Along with the brochure, we have included achecklistand threecase studies.Artwork is available on the BMSS.2425TogetherWe CanDo MoreWorking with a trusted partner early in the marketing process multiplies your potential for success. So gather around the table with PIP right from the start—let’s brainstorm, talk strategy and plan forward. Our experts oer more than 50 years of experience, vast capabilities and access to the latest marketing trends and innovations. We are one of the most important resources you can rely on. Together, we’ll develop and deliver the most eective marketing solutions for your business.Graphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulﬁllment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce DecorCampaigns & ConsultationADA & Wayﬁnding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsGot an idea? We have lots of them. Give us a call today.Details Inside!WeDo More Than You Think WeDo<STREET ADDRESS><CITY>, <STATE> <ZIP>Graphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulﬁllment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayﬁnding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulﬁllment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayﬁnding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulﬁllment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayﬁnding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsIntegrated Event Marketing by StageMaximize Your Event ROI with Pre-event, At-event and Post-event Campaigns pip.com©2022 PIP, Inc. All rights reserved. pip.com©2022 PIP, Inc. All rights reserved. pip.comCHECKLISTPre-event Develop an event speciﬁc integrated marketing campaign (oine and online). Print personalized invitations for a more personal touch oering multiple ways to RSVP. Send a series of emails (save-the-date, tease, and to prom ote special speakers, presentations or demonstrations). Begin promotional conversations on social media to create a “buzz.” Procure promotional products (pens, notepads, bag s, or this year’s “must-have” tchotchke). Pro Tip: Give yourself 60–90 days lead time to get items that may come from overseas. If your event is a tradeshow, ensure you have a booth and all appropriate graphics and signage. For other events design impactful onsite directional signage, banners, posters and even ﬂoor graphics . For events that require food and beverage, source a caterer/supplier and be sure to order at least one month in advance. Verify two weeks out. Print informative marketing and sales collateral (brochures, ﬂyers, handouts). Order logo apparel for all booth sta or employees to wear at the event.At-event Ensure your tradeshow booth and all signage and graphics have arrived safely and are not damaged. Pro Tip: Call a local PIP if you need immediate on-site help with any print or sign replacements. Make sure you have enough brochures and other materials for your expected audience and that they are easily accessible. Ensure any onsite giveaway or drawing is highly visible for all to participate. Make sure all AV required is set up and working properly. Deliver an immersive experience with video and other online features . Your employees and booth attendants are brand ambassadors for your company. Make sure they are well informed about the message you want communicated to your audience. Deploy social media messaging throughout the event to engage with attendees and those w ho weren’t able to attend.Post-event Mail thank you letters or postcards to promote post-event specials. Email a post-event survey. Send an incentive email with special oer. Implement a direct mail nurturing campaign to keep your business top of mind with the new leads generated. Consider content or oers that would be appropriate for wherever they are in the buyer journey. Consider a local press release announcement. WeDo events. For many businesses, tradeshows, expos, conventions and other business events are vital to their bottom line. With so much riding on these annual and semi-annual occasions, it is imperative to work with a creative partner who understands what is at stake. Start with this checklist that runs the gamut from pre-event to at-event and post-event activities.Ready to get started? Contact us at pip.com. PIP’s Turnkey Revenue Share Program Is A Game ChangerBoost Your Hotel’s Meeting and Event Services ProgramEvent signage, branding and promotional materials are an excellent source of hotel revenue, but it’s often untapped or under-realized for two main reasons: 1. It requires sign, print and promotional expertise 2. Coordination is time-consuming PIP removes these barriers completely, freeing you to capitalize on your venue’s signage and merchandising potential while providing your event clients with the best possible marketing experience at your property. By partnering with PIP, you can: • Uncover a new revenue opportunity for your event properties• Help clients brand and merchandise their next event, meeting or conference • Easily show clients where event signage and promotion can be displayed at your venue• Boost hotel and event space revenues with zero hassle • Oer a value-added event service without increasing sta or workload• Strengthen client relationships for future and repeat events “We substantially improved our event revenue with little additional eort.” - Jean Hudson, Hotel Manager Details Inside!Increase Your Hotel Revenue While Helping Your Clients Put On Their Best Event.For more on how the PIP turnkey revenue share program works, see inside.<STREET ADDRESS><CITY>, <STATE> <ZIP>NAMECOMPANYADDRESSCITY, ST #####-####Manufacturing ONLINE ORDERING PORTALS • CASE STUDYA manufacturing company was looking for a business partner to take over their pick/pack and fulﬁllment of sales materials. The company’s marketing coordinator was responsible for receiving orders via email, executing pick and pack from a product list of over 100 items, and arranging shipping to nearly 1,000 sales reps and distributors across the country. It was estimated that the coordinator spent 10 to 15 hours per week manually managing this process. And no automation was in place to track real-time inventory and cost center assignment. The company also discovered they had almost two dozen pallets of material occupying valuable real estate inside their facility. The warehouse manager approached us for help to automate the ordering and fulﬁllment process in a timely manner, so their sales reps and distributors received their important sales tools quickly to ensure they stayed current with the company’s product lines and oers. CHALLENGEWe developed an online ordering portal website that would allow for the ordering of all sample products, printed sales materials, promotional items, and more. Along with the new site, we worked with them SOLUTIONto implement a fulﬁllment system to relieve the marketing coordinator of this arduous task. The online ordering portal allows the company and its sales reps and distributors to order their own materials directly through special permission settings. The marketing coordinator and other sta can easily generate reports, manage inventory online, keep track of back orders, receive notiﬁcation of low inventory levels and manage cost centers in real time. Both the company’s warehouse manager and senior marketing manager are thrilled with the new online ordering portal, which integrates into their company extranet. We have helped them decrease the amount of time spent on inventory management and fulﬁllment by 90 percent. In addition, this solution has also freed up over 600 square feet of valuable production ﬂoor space. Most importantly, the marketing coordinator can now concentrate on other areas of responsibility that are more beneﬁcial to the company’s growth.RESULTIf you’re ready to centralize ordering online, streamline workﬂow, control brand integrity and increase productivity, make an appointment with PIP today!PIP.com/Center 999.999.9999Online Ordering PortalsManage Your Brand More Eciently With A Centralized Online Ordering Solution

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Selling Direct Mail Programs Marketing KitDesigned for franchisees who are currently printing and mailing for their customers, this program focuses on how to work with your customers to develop consistent and regularly scheduled direct mail programs to bring in a more consistent revenue stream for them and you.Signage MarketingA comprehensive integrated marketing campaign has been created to help you leverage the growth opportunity in signage. Marketing materials include an eight-page brochure focused on a wide variety of signs, postcards, broadcast and AMP emails and in-center graphics.Vertical Solutions GuidesThese branded guides are targeted for a dozen different industries encouraging customers to turn to you to help them get their business back on track. From signs to direct mail and printed collateral, products appropriate for their business, both inside, as well as external communications support are highlighted.Lead Generation and NurturingAutomated Marketing Program (AMP)This lead-nurturing program combines data-driven marketing with technology to provide more consistent interactions and engagement with customers and prospects. Your data list combined with marketing campaigns created and deployed by FSI provide increased reach and frequency in the marketplace to supplement your own local marketing efforts.Broadcast Email TemplatesEmail marketing is a key lead nurturing activity to keep consistent touches in the marketplace. More than 25 branded templates covering a wide range of product and service offerings are available in AMP/Keap for you to deploy email marketing to select customers or prospects.Lead Generation ProgramThis vendor-driven program is designed to boost lead ﬂow by targeting new prospects through telemarketing, conversational email and LinkedIn marketing. The goal is to get the prospect to engage in email dialogue and to secure an appointment or lead. The most successful franchisees are engaged with vendors and follow up quickly with leads. 2526Healthcare Heroes Pre and Post Surge Solutions for the Next NormalBack to School Solutions for the Next Normal with Returning Students and StaffWelcome Back to the Ofﬁce Your Company’s Comeback Solution for the Next NormalBottom-Up BrandingWeDo ﬂ oor graphics.Right under your feet is a wonderful marketing opportunity—the ﬂ oor. As a matter of fact, it’s so obvious it often gets overlooked, but ﬂ oor graphics make an excellent extension of your marketing strategy. Space TransformedBusiness GeneratorEverything SignsOur Signs Are Everywhere©2022 PIP, Inc. All rights reserved. pip.comTIPSHEETWeDo direct mail. After 50+ years in the business, we’ve seen that successful direct mail doesn’t boil down to just one thing. It’s a combination of variables that, crafted correctly, delivers the results you can take to the bank. The ﬁrst order of business is identifying your campaign strategy. Then, follow the below tips for ensuring a successful outcome.Strategy• What’s the objective for your direct mail campaign? End goals often include lead generation, customer retention or customer reactivation• Have a purpose in mind. Introducing a new product or service? Announcing a special oer or discount?• Know your target audience. Are they current customers or prospects?• Will you use your own targeted list, or will you need to purchase one?Design• Incite curiosity with “lumpy mail” (something insid e)• Explore unusual shapes or sizes• Stand out by using bright colors or interesting ﬁnishes (varnishes, metallic inks, etc.)• Consider using a custom-designed stamp instead of an indiciaCrafting a Successful Direct Mail CampaignMessaging• Mention your service area—local, regional, national or global• Consider personalization to reinforce deeper engagement• Create a sense of urgency with language such as “available for a limited time”Call-to-Action• Clearly state the call-to-action, so your recipients know how to respond• Oer a free gift to increase response• Reward loyalty or encourage trial oers by giving customers a special purchase discountMailing• Clean your list of invalid addresses by using “Address Correction Requested”• Use stamps instead of metered mail for a better open rate• Seed all mailing lists with your own address so you will know when the mailing is delivered• Consider using the USPS Every Door Direct Mail® (EDDM®) if you don’t have a listPIP marketing specialists can help you at every point on your direct mail journey, from strategy through mailing services.Ready to get started? Contact us today at pip.com.

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Local Direct MarketingWe provide a series of local direct marketing tools for your campaign efforts. Campaigns typically consist of direct mail and email designed for targeted marketing. NAICS/SIC Codes ListingThe North American Industry Classiﬁcation System and/or SIC codes listing will help you with your general sales prospecting efforts and with purchasing a prospect mailing list for your targeted direct mail. The industries noted on this list are those that represent the majority of our centers’ current customers. Refer to this list when working with any one of our approved mailing list/data services vendor companies.PlanProphetThis real-time, data-driven CRM application automates your sales process and provides support for each stage of a sale including following up with prospects, reactivating dormant accounts, conﬁrming orders and providing status updates, and requesting reviews. Product-focused automated email campaign messaging is available to integrate into your sales process.Public RelationsNews Release AssistanceWhether announcing a new service or a new employee, we are available to help write and distribute a news release to your local media. Public relations is an integral part of your marketing mix. Be sure to take advantage of this no-cost resource available to you.Event PlanningFrom open house events to technology seminars, we can help you plan events from start to ﬁnish. An event timeline and an event tips document that helps detail the speciﬁcs of organizing such events are available on the BMSS, and our marketing team is available for personal consultation and planning.Social MediaSocial ResourcesSocial media is a great way to stay connected with your local business community. Be sure to update the links on your local website to your social site URLs. Branded backgrounds and images for your social sites can be found on the BMSS. National postings deployed by FSI on Facebook, LinkedIn and Twitter can be pushed to your local sites. Also, social media messages and images are provided quarterly and can be used for your own weekly postings.Sales DriverStandout Performance2627 PIP, Inc. All rights reserved. Suggested Weekly Social Media Postings For Q1, 2022 1. Considering a new #marketing campaign? Consult with @PIP to put our expertise to work for you. As specialists in print, signs and marketing, we can help you formulate the best plan of action to serve your business. #WeDo 2. @PIP understands the many variables involved in successful #sign execution, from proper placement, durability and compliance regulations to achieving the desired WOW Factor. #WeDo 3. You can't always be in the right place at the right time, but a branded promotional product can be. #WeDo 4. According to @Hubspot, in 2021 82% of marketers were actively investing in content marketing. This is up from 70% in 2020. At @PIP our mission is to be your one-stop shop. Thank you for inviting us to be a part of your success in 2022. #WeDo 5. PIP is here for you. As a member of the business community, we care about your success and endeavor to help you grow and succeed. We’ve worked with customers from nearly every industry and apply our experience and knowledge on your behalf. 6. You can’t judge a book by it’s cover, but in print marketing, specialty finishes attract extra attention. When it comes time for your next marketing project, contact PIP for guidance on how specialty techniques can be applied to your design for maximum impact. #WeDo 7. Is your marketing strategy encouraging your audience to #JoinTheConversation online? Signage should always be part of an integrated marketing campaign, so why not have synergy by creating Instagram-worthy signage at your business that encourages user-generated content. #WeDo 8. Are your customers communicating your business’s mission, vision and values? The more you know about your customers, the better you can serve them and your business. 9. Marketing is not ‘one size fits all.’ Every industry is unique and has its own way of doing things. At @Pip we understand that and work with you to ensure we meet those expectations. #WeDo 10. A picture is worth a thousand words. Let our work speak for itself. Please visit our website portfolio of some of our work here. #WeDo 11. Marketing is about putting your service or product in front of the right person in the right place, at the right time. Maintaining consistency across all channels can be a challenge. Let us help. #WeDo 12. How will your company stand out in 2022? For many businesses, #tradeshows, expos, conventions, and other events are vital to their bottom line. #WeDo

Support Resource Guide PIP 2023

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