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Summer 2022 Lancôme Launches

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LAUNCHES BEAUTY TECH MAKEUP SKINCARE FRAGRANCE 2022 SUMMER SCAN TO ACCESS T H E D I G I TA L V E R S I O N 81

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At LANC ME we believe HAPPINESS is the most attractive form of beauty We believe in the power of happiness to make the world a better and more beautiful place positive beauty to make everyone blossom feel strong and committed to a happier future More than expert and personalized results discover true innovation inspiration French elegance with authenticity and humanity The freedom to choose your beauty in an immersive sharing and friendly environment be it skincare makeup or fragrance The confidence of knowing that for over 85 years Lanc me has been transmitting its knowledge all around the world helping you feel as beautiful as you truly are We are FRENCH INCLUSIVE INNOVATIVE CARING HAPPINESS ACTIVISTS 2 3

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OUR SUSTAINABILITY PROGRAMS BRING THE WORLD TO BLOOM Care for the environment by protecting biodiversity WRITE HER FUTURE Care for all women by promoting literacy mentoring and entrepreneurship LIVE RESPONSIBLY Care for our customers by encouraging responsible consumption GOGREENWITHLANCOME It s time to check in to see if you ve followed through with your Spring Passport to Our Planet Green Commitments Challenge How are you doing CARING TOGETHER FOR A HAPPIER tomorrow Congratulations to the winners of our Earth Day Social Commitments Challenge CLAUDIA MANZANAREZ My Three Green Commitments Are AT WORK Use digital copies instead of paper copies AT HOME Use reusable straws instead of plastic ones IN MY BEAUTY ROUTINE Take off makeup with reusable makeup pads LANC ME S SUSTAINABILITY PROGRAM At Lanc me we believe in the power of care and happiness And while it might mean different things to different people we all know how it feels So we will help by caring for what really matters to them Because care is in our very DNA We will care for the environment by protecting biodiversity for generations to come We will care for our customers by encouraging responsible consumption choices And we will care for all women by helping them write their own happier futures At Lanc me we believe the power of care can truly change the world and build a happier more sustainable future for all So come and join the movement 4 SCAN TO SEE HOW WE CARE CARRIE STRAHLE VICTOR HERNANDEZ My Three Green Commitments Are My Three Green Commitments Are AT WORK Refillable water bottles AT HOME Washable paper towels IN MY BEAUTY ROUTINE Mascara fan brushes stainless steel tools instead of disposable wands AT WORK Reusable bottle of water AT HOME Reusable shopping bag IN MY BEAUTY ROUTINE Reusable face towel HASSNA LAGHRIB My three Green Commitments Are SALMA SADEDDIN My three Green Commitments Are AT WORK Use refillable bottles AT HOME Switch lights off to reduce energy consumption open blinds for natural light IN MY BEAUTY ROUTINE Reusable makeup rounds and waterless cleansers AT WORK Refillable water bottles reusable shopping bags AT HOME Teach my toddler how to recycle use towels to dry hands vs paper towels only run water when needed IN MY BEAUTY ROUTINE Reusable remover pads recycle finished containers recycle packaging product came in 5

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SKINBEAUTY TECH The future of your skin starts now SKIN SENSOR Targeted Skin Analysis LINKS TO All skincare PERFECT FOR New skincare clients seasonal skin checks events We combine pioneering science innovative technology to reinvent how we view and care for skin These cutting edge skin tech experiences help you unlock new personalized skincare solutions for your client Proven by Science Powered by Tech SKIN SCREEN Advanced Skin Analysis EXPERIENCE Quick targeted accurate this smart sensor pen analyzes six common skin strengths or priorities for a complete diagnostic under 10 minutes WHERE WHEN Select stores and events starting Fall 2022 LINKS TO All skincare PERFECT FOR The skin enthusiast or an experience seeker EXPERIENCE In 10 20 minutes High definition photos reveal surface beneath the surface skin strengths in stunning detail to help identify skincare goals priorities PRO RADIANCE BOOSTER Massager for Face Eye LINKS TO Advanced G nifique Face Serum Advanced G nifique Yeux Light Pearl Eye Serum WHERE WHEN Top doors starting Fall 2022 PERFECT FOR Recruiting with Genifique pampering clients events GET INSPIRED EXPERIENCE A high frequency 10 minute stimulating massage leaves skin looking amazingly radiant with overall improved appearance thanks to optimized Advanced Genifique absorption Tech Spotlight WHEN Find it in most department stores starting Fall 2022 Skin Screen is a game changer In a flash Tri Polar Light technology reveals 11 facets of skin in stunning magnified never before seen detail Clients choose a face analysis or eye analysis or both 6 7

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MAKEUP BEAUTY TECH Find your perfect match We ve put the fun back in foundation finding and mascara matching With a quick scan or a simple snap these makeup beauty tech devices apps use advanced tech algorithms to analyze search and filter so you don t have to LASH ANATOMY Lash Profiling APP LINKS TO All Lanc me mascaras PERFECT FOR New mascara shoppers and the lash obsessed EXPERIENCE The perfect mascara match starts with a few simple questions about lash goals and a quick snap of a photo to discover lash facts WHERE WHEN Top Department stores Events starting August 2022 SHADE FINDER Foundation Matching Device LINKS TO All Lanc me foundations All shades GET INSPIRED PERFECT FOR New or existing foundation clients EXPERIENCE This device quickly accurately uncovers precise skin undertone intensity to find the 3 best foundation shade options in the preferred formula Tech Spotlight More than 2 years in the making Lash Anatomy s 4 advanced algorithms detect analyze lash density thickness and length with incredible clarity and precision down to the finest singular lash WHERE WHEN Find it in most department stores starting June 2022 GET INSPIRED SHADE FINDER AND LASH ANATOMY STAR PLAYERS Tech Spotlight Shade Finder applies the power of artificial intelligence and extensive research of 22 000 skin tones to accurately quickly pinpoint the perfect foundation shade matches TEINT IDOLE ULTRA WEAR 8 TEINT IDOLE ULTRA WEAR CARE GLOW LE 8 HYPN SE LASH ID LE 9

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LE 8 HYPN SE A serum infused volumizing mascara for plush fullbodied lashes that appear revitalized over time ID LE NECTAR A mouthwatering sweet floral fragrance with notes of rose caramel popcorn and bourbon vanilla that keeps you coming back for more Summer22 LAUNCHES Discover each product s soundbite for a quick conversation starter ABSOLUE THE SERUM Revitalize skin with millions of new surface cells to reveal visibly plumper smoother glowing skin CLARIFIQUE DUAL ESSENCE An exfoliating and hydrating essence that works like a primer for your skincare to enhance the rest of your routine ABSOLUE ROSE 80 A brightening skin revitalizing toner that helps reveal visibly even glowing skin TEINT IDOLE ULTRA WEAR CARE GLOW A 24 hour healthy glow serum foundation with buildable medium coverage to hydrate and smooth skin for a natural skin finish 10 11

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New TEINT IDOLE ULTRA WEAR care glow A 24 hour healthy glow serum foundation with buildable medium coverage to hydrate and smooth skin for a natural skin finish KEY INGREDIENTS MANDELIC ACID HYALURONIC ACID SPF27 TEINT IDOLE ULTRA WEAR CARE GLOW BEFORE AFTER CLINICAL RESULTS1 IN A CONSUMER STUDY AFTER 3 WEEKS 107 WOMEN REPORTED Visibly improved skin evened skin tone over time 9 10 women said their skin tone looked more even 1 0 FL OZ 30 SHADES SCAN FOR MORE BEHIND THE PRODUCT INFO 9 10 women said their overall skin felt improved TEXTURE A fresh fragranced lightweight liquid cream texture that blends seamlessly into the skin WHAT S THE DIFFERENCE Pack is made with 25 PCR glass SCAN TO SEE CARE GLOW IN ACTION 12 how to apply FOR LIGHT COVERAGE apply with fingers a damp sponge or our dual ended Airbrush Foundation Brush 2 FOR MEDIUM COVERAGE AND MAXIMUM RESULTS apply with a flat foundation brush or use Airbrush Foundation Brush 2 and apply using a stippling motion ULTRA WEAR CARE GLOW ULTRA WEAR Up to 24H healthy glow Natural glow finish Serum infused with Hyaluronic Acid Mandelic Acid SPF27 30 shades Transfer resistant Up to 24H wear Natural matte finish Ultramarine blue pigment SPF15 50 shades Transfer resistant 13

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notes BUILD the BASKET Identify the perfect client and product partners TEINT IDOLE ULTRA WEAR CARE GLOW who s it for A client who wants coverage but prefers a natural glow A client who enjoys skincare benefits in their makeup LINK Teint Idole Ultra Wear All Over Concealer is the perfect partner for a perfected complexion CROSS Advanced G nifique for added radiance and care 14 15

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100S DO YOU KNOW YOUR TEINT IDOLE ULTRA WEAR SHADE 085N N A 090N 120N 095W 105W 100N 115C 110N 110C 130N 115C 140N 125W 160W 220C 210N 105W 215N 110C 220C 305N 230W 230W 250W 240W 260N 310N 270W 230W 280W 240W 300W 335W 310N 320C 320W 335W 330N 320C 335C 330N 340N 330N 350C 310N 360N 355N 410W 400W 415W 400W 418C 425C 500W 455W 510C 510N 520W515W 190W 230W This shade conversion chart as well as the shade converter helps you identify your best match and perfect match from your Teint Idole Ultra Wear Matte Shade Your perfect match is the same exact shade as your TIU matte shade The best match is the closest to your TIU matte shade 300S 200S This conversion chart will easily help you identify your Teint Idole Ultra Wear Care Glow shade 370W 335W 380W 335W 390C 320C When you have a client who matches up to a best match take the opportunity to stripe your client with 3 shades their best match a shade lighter and one darker This will help to narrow down your client s preferred shade 400S When skincare is added to any foundation formula it can alter the shade in some cases this is why some shades of TIU Care Glow do not have a perfect match Click the QR code to uncover your Teint Idole Ultra Wear Care Glow shade and All Over Concealer to match All you need to know is your Teint Idole Ultra Wear Matte shade Please be sure to enter the 3 digits for your current TIU shade 16 420N 420W 425W 420W 430C 430C 530C 515W 540W 530W 550C 530W 435W 420W 500S PERFECT MATCH BEST MATCH 552C 530W 450N 405W 555C 540C 455C 430C 460W 450W 465C 445N 470C 455W 495W 515W 560C 540C 17

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LE 8 New HYPN SE MASCARA V E G E TA L WA N D 10 0 G L A S S B OT T LE KEY INGREDIENTS A serum infused wax free formula powered by a combination of 8 amino acids black balm and shea butter to nourish your lashes and make mascara removal a breeze You get instant volume without the weigh down HOW TO APPLY Use the 8 side to build plush volume 8 AMINO ACIDS BLACK BALM Use the flat side to sculpt and lift A serum infused volumizing mascara for plush full bodied lashes that appear revitalized over time SHEA BUTTER THE BRUSH An hourglass shaped brush with 300 microbristles and two sides The 8 Side builds plush volume and the Flat Side lifts and sculpts THE 8 SIDE THE FLAT SIDE PRIME FORMULA 0 27 OZ 32 00 Prior to first application you ll need to prime the formula and here s why Le 8 is made with a new generation formula so it needs to be activated The wax free formula powered by a combination of ingredients must be mixed before application Wax is what binds traditional mascara formulas Since Le 8 is wax free it s up to you to mix it MASCARA RESULTS SCAN FOR MORE BEHIND THE PRODUCT INFO PRIMING GESTURE Take a few seconds and do 8 mini swirls or swipe in and out without pumping HOW TO APPLY STEP 1 To coat build volume apply by using the 8 Side of the brush Le 8 Hypn se bottle is 100 glass with a vegetal wand to reduce plastic waste 18 STEP 2 To lift sculpt apply by using the Flat Side CONSUMER TESTS SCAN TO SEE LE 8 HYPN SE IN ACTION 8 10 women felt stronger lashes in just 4 weeks 9 10 saw no clumps on lashes 19

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BUILD the BASKET CREATE A MASCARA EXPERIENCE LASH ANATOMY Lash Profiling APP PERFECT FOR Identify the perfect client and product partners New mascara shoppers and the lash obsessed HOW TO START THE CONVERSATION Lash goals are as different as your individual lashes What if I told you that Lanc me has the latest technology to help select your perfect mascara based on your lash type and the results you want to see would you be interested LE 8 HYPN SE who s it for A client who wants volume but lash care is equally important notes LINK Cils Booster XL Lash Primer amplifies your favorite mascara and makes one coat of mascara look like two It s also infused with vitamins B5 and vitamin E to condition your lashes CROSS Cils Booster Lash Revitalizing Serum can be worn as a lash mask at night This serum is infused with amino acids to fortify lashes It conditions protects and revitalizes lashes while you sleep 20 21

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New CLARIFIQUE DUAL ESSENCE An exfoliating and hydrating essence that works like a primer for your skincare to enhance the rest of your routine KEY INGREDIENTS 3 LIPID PHASE NOURISHES SKIN WITH ESSENTIAL MOISTURE Sunflower and grape seed oils 97 CLEAR ESSENCE GENTLY EXFOLIATES SKIN French beech bud extract glycolic and salicylic acids VITAMIN Cg KNOWN TO BRIGHTEN AND SMOOTH A water soluble stable vitamin C derivative FORMULATED WITHOUT SILICONE PERFUME MINERAL OIL PARABENS COLORANT CLINICAL STUDY1 AFTER 4 WEEKS Radiance visibly improved by 31 Smoothness visibly improved by 25 CONSUMER STUDY2 IMMEDIATELY 5 0 FL OZ 95 00 90 of women agree skin feels hydrated AFTER 1 WEEK WHAT S THE DIFFERENCE TONER ESSENCE Removes residue left over after cleansing Accelerates skin cell turnover and smooths skin Helps balance skin s PH Restores skin s natural moisture balance Refreshes the skin Enhances the effects of the products you apply afterward like a primer for your skin 94 of women agree skin feels softer AFTER 4 WEEKS SCAN TO LEARN MORE BEHIND THE PRODUCT INFO 80 of women agree pores appear tightened less visible Based on clinical testing of 51 women at 4 weeks 2 Based on a self assessment study conducted with 51 women SHAKE TO ACTIVATE TEXTURE Our exclusive whisk precisely blends and activates the 2 phases together A water like essence that never leaves skin feeling greasy or oily how to use With each use shake the formula so the whisk blends and activates the 2 phases together Pour into the palms of your hands blend between your palms and press onto your face and neck If you prefer apply with a cotton pad Your skin is now primed for the rest of your routine HOW TO USE AN ESSENCE IN YOUR SKINCARE ROUTINE 1 Cleanser Organic and sustainably cultivated French beech bud extract Bottle is made with 40 recycled glass 22 2 Toner 3 Essence 4 Serum 5 Eye Cream 6 Moisturizer You can omit products or add products according to your preferred daily routine The general rule of thumb after cleansing go with the lightest formula and finish with the thickest 23

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notes BUILD the BASKET Identify the perfect client and product partners CLARIFIQUE DUAL ESSENCE who s it for For someone who wants to smooth skin and improve the performance of additional products used in their skincare routine LINK Advanced G nifique serum is the perfect addition for enhanced radiance and smoothness CROSS Teint Idole Ultra Wear Foundation is the perfect partner for a perfected complexion Client before using Clarifique 24 Client immediately after using Clarifique 25

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New ABSOLUE THE SERUM Revitalize skin with millions of new surface cells to reveal visibly plumper smoother glowing skin KEY INGREDIENTS GRAND ROSE EXTRACTS Featuring our exclusive blend of Grand Rose Extracts including the newly patented Perpetual RoseTM They are sustainably cultivated in the South of France and believed to provide anti aging benefits such as helping to promote skin surface cell renewal VITAMIN E An antioxidant known to protect the skin from free radical damage and provide moisturizing properties GENTLE EXFOLIATING ACID COMPLEX A unique buffering agent used to balance out pH levels of acidic ingredients to the level of the skin itself and known to help soften skin and promote skin surface cell renewal SODIUM HYALURONATE CLINICAL AND CONSUMER STUDY INSTANTLY Immediately skin looks firmer and more toned1 Skin looks plumped with hydration up to 24 hours2 OVER TIME 84 agree skin feels suppler3 and more elastic Skin looks more radiant4 Skin appears smoother4 Fine lines are less visible5 Based on instrumental testing on 40 women at 4 hours 2Based on instrumental testing on 24 women at 4 hours 8 hours and 24 hours 3Based on consumer testing with 51 women at 4 weeks and 9 weeks 4Based on clinical testing with 51 women at 8 weeks 5Based on clinical testing with 55 women at 11 weeks 1 TEXTURE 230 00 1 0 FL OZ Dense texture transforms into a fresh liquidy texture that immediately melts into skin 200 00 1 0 FL OZ REFILL REFILLABLE CAPSULE Replenish your serum with a refill capsule that saves you 15 vs our full size helps reduce plastic use by 63 and cardboard use by 37 for the outer pack SCAN TO LEARN MORE BEHIND THE PRODUCT INFO Glass in glass bottle made with 40 recycled 26 Comparing one bottle and two refills to three non refillable Absolue serums The salt form of hyaluronic acid is known to draw moisture from the environment and is more easily retained in the skin PRO XYLANE Known to help reduce the appearance of fine lines and increase skin firmness and tone FORMULATED WITHOUT PARABENS PHTHALATES SULFATES MINERAL OIL how to use Blend 1 2 pumps of The Serum between fingertips Apply on the face and neck morning and night Follow with your moisturizer THE ABSOLUE PERPETUAL ROSE Unlike other roses that bloom just once or twice a year the Perpetual Rose blossoms almost continuously throughout the year Organically cultivated on the Plateau de Valensole in the South of France with up cycling rosewood extract previously discarded to reduce bio waste To help preserve their integrity they are hand harvested with care in the early morning when the flowers begin to bloom WHAT S THE DIFFERENCE OLEO SERUM BI AMPOULE THE SERUM Firm Tone Boost radiance Overnight skin barrier repair Wrinkle reduction 24H hydration Smooth Plump Glow 27

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New ABSOLUE ROSE 80 A brightening skin revitalizing toner that helps reveal visibly even luminous skin CLINICAL STUDY1 Skin is 21 more hydrated CONSUMER STUDY2 89 agree skin feels more hydrated 89 agree skin feels softer 87 agree complexion appears fresher 79 agree the skin looks more luminous radiant 79 agree skin feels smoother Based on instrumental corneometer testing on 24 women at 4 hourss Based on a self assessment study conducted with 53 women 1 120 5 0 FL OZ KEY INGREDIENTS 80 ROSE EXTRACTS A luxurious blend of Rose Essential Oil Rose Nectar Biofermented Rose Water and Distilled Rose Water forms the highest concentration of rose extracts in the Absolue Collection Known to help hydrate soothe and refresh the skin SODIUM HYALURONATE The salt form of hyaluronic acid is known to draw moisture from the environment and is more easily retained in the skin SALICYLIC ACID A well known exfoliator that helps smooth skin texture and balance the pH of the formula FORMULATED WITHOUT PARABENS SULFATES SILICONE MINERAL OIL how to use Apply a nickle size drop into the palm of your hand and blend palms together Hold hands in front of face and inhale the revitalizing scent to awaken the senses Press into skin using palms to apply slight pressure to massage and pamper the skin Can also be applied with a cotton pad THE ROSES The Absolue essential of skin rejuvenation a potent formula enriched with our highest concentration of rose actives Light but rich it is quickly absorbed to deliver its revitalizing properties to the skin and help the process of skin renewal Skin is exceptionally bright even and luminous 2 TEXTURE TRANSFORMATIVE TEXTURE From a dense lotion texture that transforms into a lightweight fast absorbing yet highly hydrating toner WHAT S THE DIFFERENCE ROSE LOTION TONER DISCONTINUED ROSE 80 Supple Plump Radiant Bright Smooth Even Glowy Absolue s Roses are freshly handpicked one by one harvesting only what nature provides 30 31

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notes BUILD the BASKET Identify the perfect client and product partners ABSOLUE ROSE 80 who s it for Anyone who has a dry dehyrated skin that is experiencing dullness lack of radiance or uneven skin LINK To complement your toner and get even more benefits try Absolue Revitalizing Brightening Soft Cream CROSS For a glowy skin finish use a skin loving foundation Teint Idole Ultra Wear Care Glow for up to 24 hours of hydration with a buildable coverage 32 33

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New THE NOTES THE ROSE SOUFFL ID LE NECTAR eau de parfum A mouthwatering sweet floral fragrance with notes of rose caramel popcorn and bourbon vanilla that keeps you coming back for more From hand harvested Isparta Rose to the essence of our Centifolia Roses from Grasse to Rose water and Rose absolue Id le is the queen of roses Layered with sweet puffed popcorn our perfumers created a unique faceted floral bouquet with a blast of deliciousness THE MOUTHWATERING POPCORN ACCORD With its one of a kind caramel popcorn notes Id le Nectar is a fragrance like you have never experienced A treat that will keep you coming back for more THE IRRESISTIBLE BOURBON VANILLA Discover an irresistible layer of sustainable Bourbon Vanilla Id le Nectar s Vanilla flower is carefully hand picked within 24 hours of blooming and is left to mature for 18 months to achieve a rich and exceptional vanilla scent THE ID LE WARDROBE There s no rules to wearing fragrance Wear them alone or layer them for a scent that is uniquely you whenever the mood strikes you Bottle made from recycled glass 31 00 0 34 60 00 0 85 100 00 1 7 130 00 3 4 FL FL FL FL OZ OZ OZ OZ H E A R W H AT Z E N D AYA H A S T O S AY A B O U T I T THE BOTTLE ID LE NECTAR The signature bottle stands strong with a peachy holographic design A sweet floral fragrance re imagined FAMILY TYPE HEART SMILE Floral Gourmand Floral Sweet Rose Souffl Caramel Popcorn Bourbon Vanilla ID LE ID LE AURA ID LE NECTAR ID LE L INTENSE TYPE Fresh Clean Fresh Floral Floral Sweet Floral Warm NOTES Radical Rose Spotless Jasmine Citrus Vanilla Solar Rose Jasmine Salted Vanilla Rose Souffl Caramel Popcorn Bourbon Vanilla Rose Jasmine Madagascar Bourbon Vanilla WEAR IT WHEN YOU WANT TO FEEL Everyday clean and confident Like it s a warm summer day or night anytime of the year Fun spontaneous and unique Bold and seductive day or night how to wear Apply to your pulse points neck wrists elbows and behind the knees After applying avoid rubbing or dabbing skin This breaks down the fragrance causing it to wear off more quickly Let it dry and enjoy 34 35

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notes BUILD the BASKET Identify the perfect client and product partners ID LE NECTAR who s it for For someone who loves to be the life of the party spontaneous fun and unique Wear it alone or mix it up with other Id le fragrances LINK For a long lasting Id le fragrance trail try layering with Id le Power Cream CROSS Whether you re a Zendaya fan or just love long lashes feel like an Id le every day wearing Lash Id le Mascara 36 37

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