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Agent Start-Up Guideyour path to succe

New AgentInformation

PAGE 5Welcome to Corcoran Perry & Co!Before You StartWe’re excited you’re joining the team! Here’s a list of important tasks you must complete before assigning your license to Corcoran Perry & Co.1. Corcoran Perry & Co. utilizes Williams Underwriting as our E&O policy carrier. Each agent is to provide evidence of E&O insurance with limits of liability of $100K/$300K. 2. In addition, It is mandatory that all Brokers consult their current E&O provider and discuss the need to obtain “Gap” or “Extended Protection” E&O coverage for prior transactions and potential future claims associated with those transactions. 3. If you are an active broker with another real estate company, please terminate that relationship prior to our meeting. You should refer to your current Ofce Policy Manual and/or Independent Contractor Agreement for details about termination notice, ownership of existing listings or buyer agency agreements, and other applicable clauses.4. Please review our Ofce Policy Manual (emailed via DocuSign) prior to your start-up meeting. A copy of the Ofce Policy Manual is also available in the LiveLINK Resource Center under Ofce Docs.5. At your start up meeting, please bring your current driver’s license.6. Bring your REC 33 if you’re a new broker. This must be submitted with the license application and E&O Certicate.7. Be prepared for the following start-up expenses within the rst month of becoming a Corcoran Perry & Co. broker:• Approximate Start-Up Expenses (one-time costs) » Business Cards (250 complimentary) » Announcement Cards (50 complimentary) » Domain Name ($10/year) » Yard Signage (complimentary for listings) » Open House Signage ($85-$244) » Professional Headshot ($150) » Lockboxes (Starting @ $30 each) • Monthly Expenses » MLS ReColorado » A la Carte Marketing Programs• Annual Fees (require annual renewals) » Real Estate License » E&O Insurance » Realtor Board Membership

PAGE 6Joining Our TeamCompleting the required documents, agreements and registrations will move your license to Corcoran Perry & Co.1. All new brokers are considered to be in a 6-month probationary period.2. Corcoran Perry & Co. bills agents the rst of every month for any expenses incurred for the preceding month. Payments are due upon receipt. Provide a credit card number to easily facilitate these charges.3. Join the Denver Board of Realtors (or transfer existing agents) at dmarealtors.com, which also includes membership in the Colorado Board of Realtors and the National Association of Realtors. Corcoran Perry & Co. will assist you with this process as you complete the necessary paperwork. 4. We will add you to the Corcoran Perry & Co. account at CTM Software ctmsoftware.com All agents are required to use CTM E-Contracts. All executed contacts must be uploaded and stored online within 24 hours of signature. All closed transactions and accompanying documents must be uploaded within 48 hours of closing. Friday closings will be paid Monday unless other arrangements are made.5. Create a new account with REColorado (recolorado.com) or transfer your existing account. We’ll help with this at your start up meeting.6. Create a new account with ShowingTime showingtime.com. Our ofce ID number is 00512.7. Consider your technology needs. We recommend you have the following items as you start with Corcoran Perry & Co.: • Laptop Computer: basic memory and processor congurations are suitable. Nearly all of the software you’ll be using is web-based.• Smart Phone• Tablet: an optional item you might nd helpful as your mobile business grow

PAGE 7Your First StepsAs you continue your real estate career with Corcoran Perry & Co., you’ll need to complete several required training courses and set-up procedures as soon as possible.1. Take the Denver Board of Realtors Ethics/New Member Orientation Class. It must be completed within 180 days of joining the board. Info at dmarealtors.com/education-events/code-ethics-training2. Schedule a CTM E-Contracts Training Class. Info at ctmecontracts.com/eContracts/wp/index.htm or call 303.233.1918. CTM also offers a support line Monday - Friday, 8:30 am to 5:30 pm MST or at support@ctmsoftware.com3. Schedule a Matrix MLS Training Class. More info at recolorado.com/training/registration.aspx4. Marketing: Launch your marketing! Laurel (our Chief Marketing Ofcer) will reach out to schedule a time to get you started with our marketing programs.Policies, Procedures, Tools, & SystemsEmailYour new email address will typically be yourrstinitiallastname@corcoranperry.com unless it already exists. Our email platform is through Google Workspace and works just like Gmail. Once your email is set-up, you’ll also notice that you’ll start getting group emails from staff and Corcoran Perry & Co. agents. We’ve added you to the general email list, which is everyone@corcoranperry.com. This is the group email address for everyone. Please use it, but don’t share it with others outside the company.Office Phone SystemOur phone system is a simple voice mail forwarding system. There are no agent voicemail boxes. The system simply forwards calls directly to your mobile number. Calls you receive at the ofce during ofce hours are also forwarded/transferred in this manner. LiveLINKYou will have access to your Corcoran Perry & Co. agent website once you have completed your marketing onboarding. Through your agent website you can manage your clients & leads, send weekly emails, set leads up on drip campaigns, etc. Your login credentials will be as follows:• Login URL: rstnamelastname.corcoranperry.com/admin (i.e. joesmith.corcoranperry.com/admin) Username: your Corcoran Perry & Co. email address• Password: Yourlastname123 (for example: Smith123). Please note the rst letter of your last name is capitalized in your password and that your password is case sensitive.• LiveLINK Resource Center: Your source for most archived ofce documents and information. Ofce policies and announcements, listing yers, forms, sign-up sheets, marketing collateral, and other info. perr.co/agent-resources.

PAGE 8Floor ShiftsIf you are interested in in-ofce oor shifts please view our oor training slides: perr.co/oor-slides. Then, please complete a quick quiz: perr.co/oor-quiz. Once we receive the quiz back from you we will conrm that you have been added to the oor email distribution list and When I Work tool. Once approved, every two weeks you will receive an email announcing available oors shifts for a two week period. You will then sign-up for your oor shifts via wheniwork.com.• Lead Conversation Starters: perr.co/lead-starters• Zendesk Best Practices & Ice Breakers: perr.co/zendesk.Managers On Duty There is at least one designated Manager on Duty every day, including weekends. Keep an eye out for an email on Fridays with information on the assigned weekend manager.MeetingsMandatory broker meetings are held once a month, on the rst Tuesday starting at 9am or as scheduled. The rst Tuesday meeting runs until 12 noon, and typically includes training and CE education followed by a property tour. We typically alternate meetings between the PPA Event Center, 2105 Decatur Street and a South Denver location. Additional meetings to discuss housing inventory and tour homes are at our ofces as scheduled. Office AccessCherry Creek Office: 2902 E 3rd Ave• Lockbox is located in the back parking lot with a key to access the front door. Locbox combo: 1971• Security system code: 1971Congress Park Office: 2818 E 6th Ave• Keypads are located on both front doors and the backdoor. Keypad combo: 1971. • Security system code: 1971Highland Office: 3627 W 32nd Ave• Keypads are located on the doors in the front and rear of the building. Keypad combo: 1971. • Security system code: 1971Landmark, DTC: 5375 Landmark Pl #104• Lockbox is located on the front door with a key inside. Locbox combo: 1971• Security system code: 1971Earnest MoneyCorcoran Perry & Co. does not hold any earnest money. Instead, all earnest money is held by your selected title company. A copy of all earnest money checks and a signed receipt from the title company must be uploaded to all active contract les within 24 hours of receipt.LeadsAll leads generated by the ofce, via phone, email, or website, will be assigned to the agent on the designated oor shift. Any non-specic calls and walk-in leads coming into the ofce belong to the associate on oor duty at that time. If the ofce is busy, it is the responsibility of the oor agent to ensure that all customers are assisted, even if that means turning them over to another agent in the ofce.

PAGE 9Yard SignsAll yard signs are created and stored with Front Range Signs. Signs can be ordered for installation at frontrangesignandstorage.com. Open House signs and directional signs can be ordered through the marketing order forms located at perr.co/directional-signs. You must only use approved company-designed signage.Open HousesBrokers at Corcoran Perry & Co. frequently allow their listings to be held open by other Corcoran Perry & Co. agents. Watch for an email every Monday morning asking listings agents to provide a list of which homes are available for the coming weekend. Once this list is sent out, sign up quickly, and contact the listing agent for detailed information. A great way for new agents to build their business.Thrive TrainingNew agents are required to attend new agent training and coaching classes. In your rst two years you are also required to attend all Coffee & Contracts sessions.Office Communication & Contacts• For ALL new broker training/mentor issues and contract/legal issues: » Ryan Belinak, Managing Broker 303.807.6495 | ryan@corcoranperry.com » Gina Cornelison, Managing Broker 303.520.0128 | gcornelison@corcoranperry.com » John Keene, Managing Broker 303.547.7578 | jkeene@corcoranperry.com » Paul Kourkoulis, Assistant Managing Broker 720.838.0737 | pkourkoulis@corcoranperry.com• For transaction management: » Calli Ricker, Transaction Coordinator 952.454.0809 | calli@coordinatorteam.com » Eleni Kruger, Transaction Manager 303.370.5780 | ecummings@corcoranperry.com » Heidi Johnson, Transaction Manager 303.459.4460 | hjohnson@corcoranperry.com » Lauren Hazlet, Transaction Coordinator 720.519.6195 | lauren@coordinatorteam.com » Madison Braun, Transaction Coordinator 480.465.2791 | madison@coordinatorteam.com » Tara McShane, Transaction Manager 303.336.4714 | tmcshane@corcoranperry.com• For ofce equipment, CTM, accounting, MLS issues: » Mark Trubell,Chief Operating Ofcer 303.717.2234 | mtrubell@corcoranperry.com

PAGE 10• For website, online marketing, advertising, signage, merchandise, flyers, postcards, social, or any other marekting related items:» Laurel Cisneros, Chief Marketing Officer303.775.4400 | laurel@corcoranperry.com» Parker Eyrich, Senior Graphic Designer970.390.6746 | parker@corcoranperry.com» Jessica Crager, Senior Marketing Specialist215.760.6581 | jessica@corcoranperry.com» Contact the entire marketing department303.336.4706 | marketing@corcoranperry.com• Corcoran Perry & Co. Brokers Facebook Group: Private group for inter-agent communication. Post requests for vendor recommendations, clients needs, etc. All Corcoran Perry & Co. brokers can post here. Friend Laurel Cagan Cisneros (facebook.com/laurelcagan) to be added to the group.

John SkrabecCHIEF CULTURE OFFICERStrawberry WindholzLEASING DIRECTOROrganizational CHARTJon LarranceCEO & OWNERLaurel CisnerosCHIEF MARKETING OFFICERJessica CragerSENIOR MARKETING SPECIALISTParker EyrichSENIORGRAPHIC DESIGNERMark TrubellCHIEF OPERATING OFFICEREleni KrugerTRANSACTION MANAGERHeidi JohnsonTRANSACTION MANAGERTara McShaneTRANSACTION MANAGERRyan BelinakCHIEF MANAGING BROKERGina CornelisonMANAGING BROKERJohn KeeneMANAGING BROKERPaul KourkoulisASSISSTANT MANAGING BROKERCoordinator TeamOUTSOURCED TRANSACTION MANAGERS

Advertising – Marketing DepartmentAgent Websites – Marketing DepartmentBilling Issues – COOBroker Policies – Managing Broker or CEOBroker Teaming – CEO Business Cards – Marketing DepartmentBuyer Presentations – Marketing DepartmentBuying an Investment Property – Managing Broker or CEOBuying a Personal Residence – Managing Broker or CEOBrokerage Engine/corcoranperry.net – COOClasses, Trainings, Meetings – Managing BrokerCMA – Mentor, Managing Broker, Transaction Manager/CoordinatorCoaching – Managing Broker or CEOCommission Issues – Managing BrokerContract Issues – Managing Broker Contract Preparation – Mentor, Managing Broker, Transaction Manager/CoordinatorCorcoranPerry.net – COOCTM eContracts – COO, Transaction Manager/Coordinator, or 303.233.1918, ext. 1Custom Marketing – Marketing DepartmentEmail Issues – COO or CEOEmail Signatures – Marketing DepartmentFarming – Marketing DepartmentFloor Duty – CMOHeadshots – CMOHomebot – Marketing DepartmentLeasing – Leasing DirectorListing Marketing - Marketing DepartmentListing Presentations – Marketing DepartmentListing Signage – Marketing DepartmentListing Sign Installation & Removal – Transaction Manager/CoordinatorLiveLINK – Marketing DepartmentLiveSOCIAL Program – Marketing DepartmentMLS Entry – Transaction Manager/Coordinator MyCorcoran Tools – CMB or Marketing TeamOpen House Flyers – Marketing DepartmentOpen Houses – Transaction Manager/CoordinatorOpen House Signage – Marketing DepartmentPostcards – Marketing DepartmentPrice Changes – Transaction Manager/CoordinatorRealSatised Testimonials – CEO Realtor Association Awards Submission – CEO Relocation Information – CEOReferrals - CEOSelling A Personal Residence – Managing Broker ShowingTime – COOSigning Up For Floor Duty – Marketing DepartmentSocial Media Strategy/Assistance – Marketing DepartmentTechnology Assistance/Computer Issues – COO or CEOVideo – Marketing DepartmentWebsite – Marketing DepartmentWhen I Work App – Marketing DepartmentWHO SHOULD YOU CALL?Most questions can be answered by a Transaction Manager so that’s the best place to start if your issue isn’t addressed here. When possible, please call your assigned managing broker, transaction manager, and/or mentor where those roles are listed below.RESOURCESperr.co/agent-resourcesMARKETING FORMSperr.co/formsDIRECTORYLeadership TeamJon Larrance: jlarrance@corcoranperry.com | 303.909.4504John Skrabec: john@corcoranperry.com | 303.477.4760Laurel Cisneros: laurel@corcoranperry.com | 303.775.4400Mark Trubell: trubell@corcoranperry.com | 303.717.2234Ryan Belinak: rbelinak@corcoranperry.com | 303.807.6495Strawberry Windholz: strawberry@corcoranperry.com | 720.557.9980Managing Broker TeamGina Cornelison: gcornelison@corcoranperry.com | 303.520.0128John Keene: jkeene@corcoranperry.com | 303.547.7578Paul Kourkoulis: paul@corcoranperry.com | 720.838.0737Transaction Managers & CoordinatorsAlicia Dye: alicia@coordinatorteam.com | 801.477.7776Bailie Gamble: bailie@coordinatorteam.com | 720.314.1055Brina Busch: brina@coordinatorteam.com | 503.475.7729Calli Ricker: calli@coordinatorteam.com | 952.454.0809Eleni Kruger: ekruger@corcoranperry.com | 303.370.5780Heidi Johnson: hjohnson@corcoranperry.com | 303.459.4460Madison Braun: madison@coordinatorteam.com | 480.465.2761Tara McShane: tmcshane@corcoranperry.com | 303.336.4714Marketing Departmentmarketing@corcoranperry.com | 303.336.4706

PAGE 13Set the StageLaunching your initial marketing efforts is critical to your long-term success in real estate. Please work towards completing these important steps. Please refer to the Email from Laurel Cagan titled Marketing Onboarding for further information on items 1-4 listed below.1. Business Cards: 150 business cards are complimentary once per year. You will receive a proof of your business card after you complete your marketing onboarding. Once you have approved your business card proof you will receive your printed cards in about two weeks.2. Broker Bio: Take a look at our website now, and start writing your online biography. Please follow the same format as the other brokers, written in a third person voice. Also answer the same ve questions at the end of each bio. You will submit your bio through the Marketing Onboarding form.3. Broker Photo: We will coordinate a new headshot for marketing purposes. Until it’s complete, we’ll need a professionally-shot, high-resolution color photo for marketing purposes: your personal website, the main Corcoran Perry & Co. site, and most of your printed materials. 4. Domain Name/Personal Website: You’ll want to create a unique domain name for your website. We’ll purchase and set it up for you through http://www.godaddy.com. Search there for possible name ideas, to see if they are available. Let the marketing department know when you have selected a name. Some ideas are: PaulSellsDenver.com, LisaRealty.com, BradSmith.com. Once you’ve selected a domain name, we’ll create your new personal website. You’ll receive training on how to use this site, and the built-in client management system. You can log-in at rstnamelastname.corcoranperry.com (i.e. joesmith.corcoranperry.com/admin) where your username will be your Corcoran Perry & Co. email address, and your password is Yourlastname123 (for example: Smith123).5. Database: You’ll want to immediately assemble and gather a good database of all your contacts for marketing purposes in a .csv format (both physical addresses and email address). Your email database should include these 3 columns in an Excel Spreadsheet: First Name, Last Name, Email Address.6. Social Media: Generate some powerful online exposure. It's important to create a free prole on each of these sites. Upload a photo, post your broker bio, and link to your personal domain website and other social networks. You can nd artwork for cover photos in our resources section of LiveLINK.• Connect with Corcoran Perry & Co. on Facebook » LIKE and suggest our page: facebook.com/corcoranperryco » Friend Laurel Cisneros (facebook.com/laurelcagan) to join our private group: facebook.com/groups/perrcobrokers• Follow Corcoran Perry & Co. on Instagram » Corcoran Perry & Co Homes: instagram.com/corcoranperrycohomes » Corcoran Perry & Co: instagram.com/corcoranperryandco• Connect with Corcoran Perry & Co. on Linkedin: linkedin.com/company/corcoranperry• Connect with Corcoran Perry & Co. on Twitter: linkedin.com/company/corcoranperry• You should also create broker proles in the following locations: » Zillow » Realtor.com > use solutioncenter.realtor.com• Once your license gets registered with Corcoran Perry & Co., you’ll be added to the online database automatically. Your username and password will be your 6-digit MLS/Agent ID.

PAGE 147. MyCorcoran: Login here to access the marketing center, presentations, Bambu social, Agent Studio, and other Corcoran offerings.• Mycorcoran.com• Login: rstname.lastname@corcorangroup.com• PW: sent to you8. Brokerage Engine: x9. E-Flyers: Join this email list that sends listing announcements to Denver area brokers. Please request to join this list by emailing them at sales@eyermarketing.com.

Operations Manual

PAGE 16

PAGE 17Agreements & PoliciesTHE INDEPENDENT CONTRACTOR AGREEMENTThis agreement outlines your responsibilities to Corcoran Perry & Co. and Corcoran Perry &Co.’s responsibilities to you. You’ll nd the basics about your role as an Independent Contractor (NOT an employee),about termination, acceptable business practices, insurance requirements and liability. Without this document you’re on your own! This is the contract that associates you with Corcoran Perry & Co.THE COMMISSION AGREEMENTThe Agreement that sets your compensation. All the details you need about your commission split, referrals, Corcoran Perry&Co.’s guidelines for how much you charge for your services. The answers to the most asked questions regarding when and if your commission adjusts can be found here.OFFICE POLICY MANUALEverything you want to know about Corcoran Perry & Co. This document contains what our attorney calls ‘The Panty Hose Policies”. Incorporated into this document are all of the above documents and information about such fascinating subjects as: Loan Fraud, (we don’t do it), Co Listings outside the company (we don’t do em), Advertising,Non-Discrimination.Yougettheidea.35pagesonformationyouneedtoknow.Youcandownloadacopyoftheofce policy manual here: https://www.corcoranperry.com/admin/resources.

PAGE 18Your Agent PasswordsLIVELINKLog-In: rstnamelastname.corcoranperry.com/admin (joesmith.corcoranperry.com/admin)Username:Password:WEB-BASED CORCORAN PERRY & CO. EMAILLog-In:Username:Password:BROKERAGE ENGINE/CORCORANPERRY.NETLog-In: corcoranperry.netUsername:Password:MYCORCORANLog-In: mycorcoran.comUsername:Password:CTM SOFTWARELog-In: http://www.ctmsoftware.comUsername:Password:RECOLORADO MATRIXLog-In: http://www.recolorado.com/Username:Password:REALSATISFIEDLog-In: http://www.realsatised.com/(FirstName)-(LastName) Username:Password:REALTOR.COMLog-In: http://solutioncenter.realtor.com/ControlPanel/Login.aspxUsername:Password:

PAGE 19ZILLOWLog-In:http://www.zillow.comUsername:Password:OtherPasswords

PAGE 20REColorado MatrixWe've created a Corcoran Perry & Co. branded header for you to use in your Metrolist Matrix account. It's easy to use. Just follow these steps:1. Go to the Resource Center in LiveLINK > Brand Assets and save the JPG image titled "Matrix-header-2021" to your desktop.2. Log in to your Matrix account and select My Matrix.3. Click on your prole in the upper-right corner and select "Settings."4. Under "My Information," choose "Header & Footer."5. Select "Browse" and upload the attached image.6. Refer to the "Matrix Header Instructions" image in the LiveLINK Resource Center under "Brand Assets" to modify style settings.7. Click "Save" at the bottom.8. While you are there, you'll also want to ll in all the other blanks with your contact information.Showingtime Showing ServiceTo set showings call 303.573.7469 OR login online: https://www.showingtime.com/. The Corcoran Perry & Co. Ofce ID is: 00512SHOWING AGENT BENEFITS• Schedule multiple showings at once.• Request showings via the MLS, Showings.com, or the Mobile App.• Conrmation by text and email.• Immediate approval online for all "Go" properties.• Receive showing instructions via text or email.• Easily manage your showing appointments on Showingtime.com.• Map a showing tour for your buyers.• Access buyers report.• Provide feedback on Showingtime.com or Mobile App.• The convenience of the Mobile App makes your showing tour easier to manage when you're in the neighborhood.• Sync all showings to your favorite online calendar with Calendar Sync.LISTING AGENT BENEFITS• Showing requests sent to Listing Agent, Front Desk, or other designated persons (up to 3 parties involved in the showing process).• Sellers can approve showing requests via email or text message.• Receive and conrm showing requests immediately.• Minimize phone calls and phone tag.• Block out times when a listing is not available to be shown with Schedule Blocker.• Automatically send customizable feedback requests.

PAGE 21• Collect feedback for surveys and reports for agents and sellers.• Provide Showing Activity Reports for agents and sellers.• Send a group email to inform all showing agents about changes on a listing with Email Announcement.• Easily organize work activities, notes, and showing comments with Journal Tracker.• Sync all showings to your favorite online calendar with Calendar Sync.• Manage your showings when you're out of the ofce with the Mobile App.SELLERBENEFITSSeller satisfaction is improved by better and more complete communication of showing activity and feedback reporting.• No missed showings• Showing requests directed to seller, listing agents, and/or ofce staff• Comprehensive showing history reports and feedback historySellers can approve showing requests by:• Text• Email• VoiceLiveLINKResourceCenterhttps://www.corcoranperry.com/admin/resourcesIn order to access all our shared documents, we’ve created a Resource Center. The LiveLINK Resource Center is an agent-only section of our website where we store all our internal documents, and you'll nd all the current listing yers, company docs, order forms, and presentations, marketing, etc. You'll use your LiveLINK login info to access the center.The LiveLINK Resource Center is password protected and NOT for public viewing. DO NOT share links from it, even though there is an option for that on all the documents.

PAGE 22Zendesk Website Chat InstructionsThe Corcoran Perry & Co. agent working oor/e-oor also has access to the Zendesk chat system on corcoranperry.com. Here’s how to use the chat function to engage leads that are visiting our website:LOGIN INSTRUCTIONS1. Login at dashboard.zopim.com• Username: concierge@corcoranperry.com• Password: livewhoyouare2. Change the status to“Online”(upper left hand corner)3. Turn up your computer’s volume!4. Click on“Visitors”5. Hover over a visitor’s IDnumber and click to begin a conversationWHY USE ZENDESK• A way to engage with users who are reluctant to register• Actively engage vs. passively wait• 3x higher conversion than registered leads• Build trust and rapport with website visitorsZENDESK BEST PRACTICES• Timing: Reach out within the rst minute but not the rst 2 seconds. • Take note of how they came to our site. » Direct trafc with the rst stop being the blog probably means they came from an email and are registered with another agent. • Take note of where their IP address is registered. » Out-of-state v local. • Take note of what they’re looking at. » Several agent proles = likely vetting agents to work with. » Looking at a blog post about questions to ask a lender = maybe looking to buy soon. » Looking at listings = just curious OR looking to buy. • Break the Ice: spark their interest with warm-up questions. » Warm-up questions - don’t require much thought or commitment from the user and encourage a quick response. » Just curious, where are you browsing from today? » Seasonal icebreakers - holidays. » Did you know? Event or happening in Denver, Free Day. • Think of it like a rst date. » Don’t come on too strong. » Be informative, friendly, and respectful. » Be Cheerful and Personable.

PAGE 23DO’S AND DON’TS• DO » Do start with a friendly greeting when you begin the chat – rst impressions count! » Use your name. Use exclamation points and smileys to convey tone. » If they give you their name, address them with it. » Not every conversation is a sales opportunity – treat each person appropriately. » Offer value - be of service. » Break up text by hitting return. » Type conversationally - not too formal or robotic. » You can nd more emojis at Emojipedia.org. » If what you're doing isn't working, change it up!• DON’T » Use jargon or abbreviations » Use all caps » Try to hard sell every visitor » Be curt as it can come across as rude without facial expressions for contextCONVERSATION STARTERSGENERAL:“Hi! Curious about what's happening with the market right now? I'm here to answer all of your questions!”OUT OF STATE:“Hi, I’m Jake, a Realtor at Corcoran Perry & Co. We just published a new Denver market report,would you like a copy?” If they say yes, ask for their email to send the report to.NEIGHBORHOOD PAGES:“Hi, I’m Allison, Sunnyside is one of my favorite Denver neighborhoods! Would you like more information about Sunnyside homes for sale/events/market statistics? ”HOLIDAYS:“Hi, I’m Amy! Looking for a Lucky nd in the Denver Market? "“Are you looking for a home to fall in love with this Valentine’s day?"ListingsHello! My name is . I’d love to provide more information about this listing! What questions do you have? Hey! My name is . This listing is a great choice! Would you like to see more listings in this price range?SUGGESTION: Research the listing, nd a gem of information, and send directly to the website visitor. Ex. Broker remarks, Pricing history, Showings dates

PAGE 24RealSatisfied Client TestimonialsCorcoran Perry & Co. helps you get valuable feedback and testimonials for your business in a number of ways. First, we pay for this service for you, as we believe strongly in the power of agent ratings and testimonials to your business. Next, we do the work for you by sending the requests out on your behalf. We know you are busy so we want to help you receive the reviews you deserve! And nally we provide a widget to your individual website and the Corcoran Perry & Co. website so the world can see your testimonials.THE PROCESSCorcoran Perry & Co. sets you up under the company RealSatised account.6. Complete your RealSatised prole and social links.7. Enter the client name and email address in CTM when you open the CTM-Ele.8. Enter an under-contract date & closing date in CTM when you open the CTM-Ele.9. The week after your closing, we will send a request for feedback on your behalf if the two items above are completed.10. Once your client lls it out, you receive an email stating you have a pending review.11. Accept the review for it to show on your RealSatised prole page and your website.12. Use RealSatised to send requests to anyone in your sphere for reviews. You can send as many requests as you want!Voila! Your review can be posted on realtor.com and your agent website for the world to see! You can also take your clients valuable feedback to continue to improve your business transaction by transaction.

PAGE 25Floor Best PracticesOutdoor Signage:Signage should be placed out front as soon as the morning shift starts and brought inside when the afternoon shift ends. Place signage in the conference room (Cherry Creek) and behind the front desk (Highlands) to help support a clutter-free ofce.Security System:The alarm should be set to AWAY when the afternoon oor agent leaves for the day. If you accidentally set off the alarm, contact Mark T or Ryan immediately UNLESS you are able to disarm within a few seconds.Packages, Faxes, and Deliveries:Please contact package recipients immediately to let them know they had something delivered to the ofce. Call, text, or email them. Many of these items can be time-sensitive.Mail:Please place any delivered mail in the recipient's mailbox. There is also an outgoing mailbox for deliveries to Highlands and Congress Park Ofces.Ofce Visitors:If a vendor pops by the ofce without an appointment to see and ask to see Ryan, Mark T, or Laurel, please get their information and tell them we'll get back to them.Cleanliness:Please help keep the ofce tidy by cleaning the main conference tables with a damp paper towel after your shift. Sweep excess leaves and debris from the entry (broom and leaf blowers are available in the bathroom closet - Highlands and Agent Drop-In Ofce - Congress Park Mop closet).Doors:Don't forget to lock both the back door and the front door when you leave. If you are alone at the ofce, it is a good idea to keep the back door locked.HVAC:Please do not touch the Air Conditioner/Heat control. It is set on a schedule and easily breaks when people try to adjust it.Paper Products/Supplies:Keep an eye on paper supplies in the bathroom and kitchen. There are extra supplies in the basement of the Congress Park ofce. If you can't nd any, please notify the ofce staff.Kitchen:Clean up after yourself in the kitchen. Place your cups, water glasses, and silverware in the dishwasher. Do not leave food in the refrigerator for an extended period.

PAGE 26Dishwash:Morning Floor Shift - Unload the dishwasher.Evening Floor Shift - Start dishwasher.LED Flyer Boxes:The LED yer boxes will be updated by ofce staff. Active listings will be rotated through these boards at all ofce locations to maximize exposure and generate interest.Agent Business Cards:Every agent should bring in a small stack of business cards to leave in the ofce for clients who drop by. They are at the oor agent desk.Parking:There is only one head-in parking space behind the building at the Highlands ofce and designated parking spaces behind the Congress Park ofce. They are reserved for those who are in the ofce for 30 minutes or less. Floor agents should use street parking in the Highlands and designated spots behind the building in Congress Park. Be sure to pay attention to those street sweeping days!Scanning Documents:When you scan documents on the printer/copier, they will be downloaded to the dedicated scan server, which is hosted on the computer next to the scanner. You should leave this computer alone and operating. If for some reason the scanner cannot nd the server, it probably means the computer has been turned off or lost power. Simply reboot the computer.Who's Calling?We get a lot of calls at the ofce. Here’s who you should transfer calls to…• Jon Larrance - transfer to 303.909.4504 » General Employment (Not Brokers) » Alarm System• Mark Trubell - transfer to 303.717.2234 » Building Maintenance/Parking Lot/Utilities » Alarm System » Accounting Services » Accounts Payable » Employment Verication » Banking/Taxes• Marketing - transfer to 720.845.0924 » Internet and Website Marketing » Print Advertising » Radio Advertising » TV Advertising » Promotional Items » Social Media » Media Inquiries - Reporters, Journalists• Ryan Belinak - transfer to 303.807.6495 » Broker Career/Employment » General Managing/Employing Broker Questions

PAGE 27Floor Schedules/Duties9AM-NOON• Set out signage.• Sweep entry (broom and blowers are available).• Empty dishwasher.• Check/stock bathroom supplies, toilet paper, paper towels, soap.• Sweep out the leaves if they blow in.• Put any dirty dishes in dishwasher.• Push in chairs and make sure the ofce looks neat and tidy.NOON-3PM• Distribute mail.• Neaten oor area when done with shift.3PM-6PM• Wipe down tables.• Push in chairs and make sure the ofce looks neat and tidy.• Pull in outside signs and place in conference room area (not visible to street).• Start dishwasher.• When closing the ofce, leave accent lights on in ofce: » Cherry Creek: "Ficus wall" spotlights, street-facing pendants & xtures, kitchen pendants and accent lights, training room kitchen accent lights. » Highlands: Conference room lamps.

PAGE 28Floor/Meeting SchedulesFLOOR SCHEDULESSign up for oor shifts at https://app.wheniwork.com/. Management will send out an email when oor signup is open for the next two weeks.There are 3 Floor Shifts at the ofce EVERY DAY, 9AM TO 12PM and 12PM TO 3PM and 3 PM TO 6 PM. All website leads will go to the agent on oor shift. There is one agent assigned to each E-Floor Only Shift, EVERYDAY from 6PM TO 2 AM and another agent 2 AM to 9AM. You must be available at a computer to quickly respond to website leads.During the rst round of sign-ups please sign up for a limit of ONE Floor Shift and ONE E-Floor Shift. You have to do a Floor to get an E-Floor. During the Second Round of Signups (24 hours after the rst round has been released), feel free, to take any open shift as there is no limit. All oor shifts that are dropped during the week are also open with no limit.Please let management know if you have questions or concerns. Thanks!CORCORAN PERRY & CO. MEETING DATES• Monthly Mandatory Broker Meetings - everyone MUST attend! » GENERALLY the First Tuesday of Every Month but not always. Check the schedule! » Typically held at PPA Event Center, 2015 Decatur St unless otherwise noted. 9 am to 12 noon; Property Tour held after the meeting.• Weekly Tours and Sales Meetings - attendance mandatory for NEW (never-sold) brokers! » GENERALLY every non-broker meeting Tuesday but not always. Check the schedule. » Held at rotating Corcoran Perry & Co. ofces unless otherwise noted; 9 am to the end of the meeting.• Coffee and Contracts Class » Dates, location, and time announced in advance. » Attendance mandatory for all agents with less than two years of experience.*All Meeting dates and times are posted on the Corcoran Perry & Co. "Classes and Events" Google calendar, which you can access through your Corcoran Perry & Co. Google account.

PAGE 29Email Setup InstructionsANDROID GOOGLE APPFull instructions available at https://goo.gl/uV19jO1. Touch Settings > Accounts to open the Accounts screen on your device.2. Touch Add account.3. Touch Google to add your Google Apps account.4. Touch Signin when prompted for your Google Account.5. Enter your full Google Apps email address as your username, and then enter your password.6. Select which services you’d like to sync between your phone and Google Apps.7. That’s it! You can now use Google Apps from your Android.

PAGE 30iOS GOOGLE APPPlease note: The easiest way to get your data on your iOS device is by downloading the Gmail and Google Calendar app from the Apple App Store.Full instructions available at https://goo.gl/SDsWDsThe instructions below are more complex and are only if you wish to receive email in the iPhone’s native email application (not recommended).1. Open the Settings application on the iPhone’s home screen.2. Open Mail, Contacts, Calendars.3. Tap Add Account....4. Select Microsoft Exchange.5. In the Email eld, enter your full Gmail address.6. Leave the Domain eld blank.7. Enter your full Google Apps email address as the Username.8. Enter your Google Apps password as the Password.9. Tap Next at the top of your screen. (Choose Cancel if the Unable to Verify Certicate dialog appears.)10. When the new Server eld appears, enter m.google.com.

PAGE 3111. Press Next at the top of your screen again.12. Select the Google Apps services (Mail, Calendar, and Contacts) you want to sync.13. Unless you want to delete all the existing Contacts and Calendar on your phone, select the Keep on my iPhone option when prompted. This will also allow you to keep syncing with your computer via iTunes.

PAGE 3214. To sync only the My Contacts group, you must choose to Delete Existing Contacts during the Google Sync install when prompted. If you choose to keep existing contacts, it will sync the contents of the ”All Contacts” group instead. If there are no contacts on your phone, the latter will happen – the contents of your All Contacts group will be synced.15. That’s it! You can now access Google Apps from your iPhone. If you have Push enabled on the phone, synchronization starts automatically. You can also just open the Mail, Calendar, or Contacts app and wait a few seconds to start a sync.

PAGE 33WEB GOOGLE APP1. Go to http://mail.corcoranperry.comorhttp://mail.google.com2. Enter your full Google Apps email address3. Enter your Google Apps password4. Click SignIn5. You are now logged into your email6. To access calendar, select from the top right Apps menu

PAGE 34Inter-Oce Communications Best PracticesOFFICEETIQUETTECleanliness in the ofce is a priority to offer our clients and fellow agents a presentable workspace. Agents must clean upafter themselves - windex the glass table tops, wash their dishes, put items away, etc. Floor agents are reminded to keepthe ofce tidy while they are on oor, including emptying trash cans and when needed.EMAIL ETIQUETTEPlease keep the ‘reply all’ to a minimum. Think about what you are copying to the other agents. Do not give out theeveryone@ email address to people outside the company.PHONE ETIQUETTEWhen you are on oor, please say your name when you answer the phone. “Good morning/afternoon, Corcoran Perry &Co., this is [Your Name].” Calls about a listing should be transferred to the listing agent.VENDOR RECOMMENDATIONSIf you are replying to a vendor recommendation email please make sure to only reply to the sender (please don’t “replyall”). The person requesting the recommendation will compile a list and send to all brokers - we suggest you archivethese responses in your email so you can save them for future reference.You can either ‘Archive’ the message in Gmail, or create a “Vendor Recommendations’ folder in your Gmail account. Wewill not be publishing a list of vendors; there is too much liability associated with such a list.When you share vendors with clients, remember to preface that vendor reliability changes frequently in this market, andclients should vet them and make their own decisions as to who to hire. We can merely offer suggestions, we cannotassume liability for their experience with those vendors.CONFERENCE ROOM RESERVATIONSTo reserve a conference room at either ofce, please email staff@corcoranperry.com. Before you have a meeting in a conference room, please check the schedule on Google “Room Reservations” calendars for both ofces.OPEN HOUSE ETIQUETTEWhen you host another agent’s open house, please text them some quick courtesy feedback as soon as you lock up.How many groups came through? Were there any questions that came up? Any potential buyers to follow up with? Whatwas the overall feedback? It’s a good idea to have a little broom & dustpan and paper towels in your car in case youneed to do a quick oor sweep or clean up anything that occurred during your open house. Please restore the home tothe way you found it.

PAGE 35Broker Recruiting IncentiveWhen a Corcoran Perry & Co. Broker recommends a Broker for the company Broker selection process, and they end up joining the company, the referring Broker will receive half of Corcoran Perry & Co.’s commission on the new Broker’s rst transaction, or $1,200 whatever is greater.For example:• *AssumethenewBrokerstartsat70/30split• Sales price is:$500,000• 2.8% commission is:$14,000• 6% Corcoran Afliation:-$840• Company’s Share is 30%:$3,948• Half of Company’s Share:$1,974 goes to recruiting BrokerIn this example, the referring Broker would receive $1,974 for referring a new Broker to the Company. This incentive is not subject to the referring Broker’s current commission split, meaning the full $1,974 would be paid to the referring Broker.Inordertoreceivetheincentivetherecruit’srstclosingmustoccurwithin9monthsofjoining.Therationaleisthatthe referring Broker is incentivized to help the recruit successfully get their rst closing under their belt.

PAGE 36

Systems & ProcessesWHAT SHOULD I USE?BROKERAGE ENGINEcorcoranperry.netAgent VolumeBroker 360 ReportView InvoicesPay BillsOrder MarketingMarketing SavingsClosed Transaction DetailsCreate Draft ListingsLIVELINKfirstnamelastname.corcoranperry.com/adminAgent Website ManagementContacts & LeadsNeighborhood SnapshotsSocial Media CollateralVendor Links+ Much MoreLIVESocial ContentOrder Form LinksTutorialsBrand AssetsOffice DocsTear SheetsResource CenterCRMEmail MarketingPERR.CO/FORMSREALSATISFIEDrealsatisfied.comClient TestimonialsWHEN I WORKwheniwork.comFloor Shift Sign UpZENDESKperr.co/chat-loginLive Chat on CPC SiteAgent StudioCorcoran’s Social Content LibraryMarketing CenterPresentationsLinks to SystemsInhabit BlogListTracMYCORCORANmycorcoran.comListing CollateralCustom Collateral PresentationsHomebot CollateralOpen House CollateralAgent Branding and StationaryNeighborhood SnapshotSignage+ Much MoreOrder FormsVideo DaysLIVESocial ProgramSign Up FormsEvent EquipmentStreet Sweeping CollateralMisc.

LISTINGSIGN PRODUCTION & INSTALL/REMOVALLISTING PRESENTATIONMYCORCORAN PRESENTATIONSPRESENTATION ORDER FORMCUSTOM PRESENTATIONPERR.CO/FORMSBROKERAGE ENGINECreate your own presentation in MyCorcoran’s Presentation tool for your next listing appointment.Order a custom presentation through Brokerage Engine and the marketing department will make it for you. Have your TM* prepare contracts for you and send them to your clients in CTM One, or prepare yourself. *If you have your TM prepare a contract for you, you are responsible for:• reviewing the contract• filling in dates• reaching out to a managing broker if you have any questionsCONTRACTS/PREPTRANSACTION MANAGERCTM ONEMLS INPUTHave your TM input the property details for your listing in REColorado or input them yourself.TRANSACTION MANAGERRECOLORADOLISTING COLLATERALCreate your own marketing collateral such as social media graphics, flyers, and postcards with the templates from Corcoran.Use our listing collateral forms for your listings and the marketing department will create them for you. Proof and approve in Brokerage Engine.MYCORCORANMARKETING CENTERLISTING ORDER FORMLISTING COLLATERALPERR.CO/FORMSBROKERAGE ENGINEPAY MARKETING INVOICES/CHECK TRANSACTION DETAILSBROKERAGE ENGINEView invoices, pay bills, check your transactions and volume all in Brokerage Engine.CLIENT TESTIMONIALREALSATISFIEDYour TM will send out an email after closing to your clients to leave a review and write a testimonial. Once you review and approve the testimonial, it will automatically be added to your agent website.ORDER A NEW YARD SIGN ANDBROKERAGE ENGINEPERR.CO/FORMSOrder a new yard sign and/or rider through Brokerage Engine for your new listing if you need more signs in your inventory.YARD SIGN & RIDER FORMYARD SIGN & RIDER FORMORDER INSTALLATION AND REMOVALTRANSACTION MANAGERHave your TM order the installation and removal of yard signs for your listings.

LEARNING/RESOURCESNON-LISTING MARKETINGOPEN HOUSES LEAD GEN/NURTURINGLEARNING/RESOURCESLIVELINK RESOURCESAGENT STUDIOMYCORCORANParticipate in live classes or watch recordings on your own time.Download market report graphics, open house flyers, logos, letterhead, tear sheets, neighborhood snapshots and much more.CUSTOM MARKETING, STATIONARY & BRANDING, SIGNAGE, SOCIAL MEDIA, AGENT PROGRAMS, EVENTSBROKERAGE ENGINEUSE APPROPRIATE FORMUSE APPROPRIATE LINKPERR.CO/FORMSWe have a plethora of order forms in Brokerage Engine. Use the handy search bar at the top to search for the appropriate form to use. If you can’t find a specific form just use the “Custom Marketing Collateral” order form.OPEN HOUSE COLLATERAL: FLYERS, SOCIAL GRAPHICS, SIGNS, ETC.BROKERAGE ENGINEUSE OPEN HOUSE FORMSUSE OPEN HOUSE LINKSPERR.CO/FORMSOrder your collateral for your upcoming open house, whether it’s your listing or another agent’s in Brokerage Engine.CRMLIVELINKMARKETING CENTERMYCORCORANUpload your contacts to Marketing Center to send emails to your clients using the templates provided by Corcoran.Manage your database and send your own emails.OPEN HOUSE SIGN-UPTRANSACTION MANAGERPERR.CO/OPENHOUSEListing Agent: Add your open house to the spreadsheet to have other agents sign up to hold your listing open. Your open house will also be featured in the brokerage’s weekly social media graphic and weekly email. Don’t forget to order a flyer for your listing so an agent holding it open can have an open house flyer.Holding Open Agent: Sign up to hold another agent’s listing open and automatically receive a custom open house flyer PDF by the end of the day on Fridays.Listing Agent: Have your TM add your open house to the spreadsheet to have other agents sign up to hold your listing open. Your open house will also be featured in the brokerage’s weekly social media graphic and weekly email. Don’t forget to order a flyer for your listing so an agent holding it open can have an open house flyer.FLOORWHEN I WORKZENDESKSign up for floor shifts at any of our 4 office locations.Live chat with CPC website visitors.Upload your contacts to LIVELink and add them to the Weekly Lifestyle and Quick Reads, Monthly Market Report, and/or drip campaign lists so your clients receive consistent emails from you.

Login GuideZENDESK:perr.co/chat-loginlogin with:un: concierge@corcoranperry.compw: livewhoyouareLIVELINK:firstnamelastname.corcoranperry.com/adminex: jonlarrance.corcoranperry.com/adminlogin with yourcorcoranperry.com emailyour password:REALSATISFIED:realsatisfied.comlogin with yourcorcoranperry.com emailyour password:BROKERAGE ENGINE:corcoranperry.netlogin with yourcorcoranperry.com emailyour password:MYCORCORAN:mycorcoran.comlogin with yourcorcorangroup.com emailyour password:WHEN I WORK:wheniwork.comlogin with yourcorcoranperry.com emailyour password:

DATECLIENT(S) INFORMATION1. NameAddressCity State ZipPhone(s)Email2. NameAddressCity State ZipPhone(s)EmailREFERRED CLIENT IS A  Buyer  Seller  BothCOMMENTSREFERRAL AGREEMENTOUTGOING REFERRALCorcoran Perry & Co Broker is giving a client to another brokerThe Referring Broker agrees to pay a _______% referral fee to Corcoran Perry & Co for the  Purchase  Sale transaction of the above referenced client upon the successful closing of said transaction.Corcoran Perry & Co Broker SignatureOther Broker SignatureINCOMING REFERRALCorcoran Perry & Co Broker is receiving a client from another brokerCorcoran Perry & Co agrees to pay a _______% referral fee to the Referred Broker for the  Purchase  Sale transaction of the above referenced client upon the successful closing of said transaction.Corcoran Perry & Co Broker SignatureOther Broker SignatureCORCORAN PERRY & CO BROKER INFORMATION Agent NameAgent PhoneCorcoran Perry & Co Broker Agent ID:Corcoran Perry & Co 2818 E 6th Ave Denver, CO 80206 303.399.7777 office 303.399.7783 faxCorcoran Perry & Co Office ID: 00512 Corcoran Perry & Co Office Tax ID #84-0614213 Corcoran Perry & Co Broker is... Receiving the Referral Giving the ReferralCorcoran Perry & Co Broker Signature Other Broker is another Corcoran Perry & Co BrokerOther Corcoran Perry & Co Broker Name: Other Broker is from another company:OTHER BROKER INFORMATIONOther Broker NameCompany NameIncorporated?Office IDAgent IDTax ID or SS #Office AddressCity State ZipOffice PhoneFaxDirect PhoneOther Broker is Receiving the Referral Giving the ReferralOther Broker SignatureClient Referral Form v.3 1.22.08CLIENT REFERRAL FormCorcoran Perry & Co AGENTS: Referral form must be turned into the office as executed, or with the closed file within 24 hours after closing. Yes  No

Marketing

PAGE 41We’ve Got Your BackWe believe you should be focused on your real estate business - making deals, creating connections, fostering referral relationships - and not spending valuable time creating marketing materials. We’re here to help, all you need to do is submit a marketing request! Contact the entire marketing department at marketing@corcoranperry.com.LAUREL CAGAN, Chief Marketing Ofcer | laurel@corcoranperry.com | perr.co/laurel-meetExperience: 18 years of graphic design & marketing experience.Lives for: traveling. What she loves about her job: building agent relationships and helping agents curate their marketing strategy and plans.Fun fact: jumped off a chair lift at age 10.Responsibilities:• Brand strategy• Agent marketing strategy• Website• Marketing ProgramsJESSICA CRAGER, Senior Marketing Specialist | jessica@corcoranperry.comExperience: 22 years of graphic design and marketing experience.Lives for: Fun fact: Responsibilities:• Listing collateral• Custom agent marketing• Special design projects• Social media publishing and designPARKER EYRICH, Senior Graphic Designer | parker@corcoranperry.comExperience: 9 years of graphic design experience.Lives for: Dungeon & Dragons. What he loves about his job: the people, the lifestyle, and creating amazing pieces of design for the agents.Fun fact: slept on the streets in Paris.Responsibilities:• Listing collateral• Custom agent marketing• Special design projects and video

PAGE 42Ordering Marketing MaterialsIn order to serve you in the most efcient way, please make note of the policies and procedures in this section when ordering marketing materials. We’ve put this system in place so you will get what you need in the quickest and most efcient manner possible. Please reply to all when responding to emails regarding marketing orders.When you need ANY marketing materials, either for your listings or your business, etc, please use the marketing order forms at perr.co/forms

PAGE 43Marketing Program For ListingsCorcoran Perry & Co. provides a full suite of marketing materials when you have a listing. Our in-house marketing department creates eye-catching, highly targeted materials to make sure the right people not only see your house but notice your house. We provide the following for free for each listing: PDF listing yer, $5 Facebook boost, email to database, email to our database of area REALTORS®, and special feature cards to hang in the house. If you wish, for an additional cost, you can order an E-Flyer and direct mail postcards. Order through the Listing Order Form at perr.co/forms.ORDERING MARKETING FOR LISTINGS• When using the listing order form, please provide specic marketing language and complete information you want to use.• Please note, we won’t be able to start your order until we receive your listing photos.• Typically allow 48 hours for turnaround of proofs for listing materials.• IMPORTANT: If we’ve asked for your review on certain materials, we will not complete the listing order until we receive your nal approval via email. Please note, we are unable to follow up with every marketing order to see if you have approved them. You must respond to keep the order moving.• Please submit listing orders even if they aren’t complete so we can start the order as soon as possible. The 48-hour turn-around for proofs will start after we receive all information and photos.• Marketing materials needed for weekends MUST be ordered no later than Thursday at 5 pm. No exceptions. All orders placed after 5 pm on Thursday will be completed the following Monday.• Please email marketing@corcoranperry.com if you need customized materials for your listing.

PAGE 44STANDARD LISTING MATERIALSProperty Flyer (Free to print in office) Just Listed Facebook Graphic (Free) Just Sold Facebook Graphic (Free)Targeted Postcards (Starts at $180 for 200 postcards)Interior Feature Signs (Free to print in ofce)Open House Facebook Graphic (Free)E-Flyer to Area Realtors or to CPC Brokerage list (FREE)

PAGE 45PROFESSIONAL PHOTOGRAPHYWe require professional photography for all of our listings. Below you will nd a list of our preferred photography vendors. They are all competitively priced and supply HDR photos in a variety of sizes, which are ready for the MLS and printing. Please contact all photography vendors directly.• Next Door Photos - https://denver.nextdoorphotos.com/corcoranperry/• Virtuance - https://www.virtuance.com/• Good Karma Photography - https://goodkarmaphoto.com/Staging ServicesSome stats about why staging is so important:• Staging your listing can increase the value up to 15% (National Association of Realtors: NAR)• 77% of Buyer Agents report that staging helps buyers visualize the home as their own• Homes that are staged before they go on the market spend 79% less time on the market than un-staged homes (Real Estate Staging Association).• The most impactful staging is in the living room, master bedroom, and kitchen, respectively (NAR)

PAGE 46SignageYARD SIGNS AND RIDERSCorcoran Perry & Co. covers the cost of your yard signs and provides the basic yard arm posts for all listings. Yard arms are the property of Corcoran Perry & Co. Agents are not allowed to remove these signs and store them. All yard sign installations and removals should be requested through Front Range Sign and Storage. https://www.frontrangesignandstorage.com/install-removalOur 24x30 panels are printed by Front Range Sign and Storage and must be stored at Front Range.Open House, Coming Soon, Under Contract, New Price, and Sold riders are available in all ofces to borrow (please return to the ofce you picked up from). Custom riders are available at an additional fee ($20 each) through the Yard Signs, Riders, & Condo Window Signs form at perr.co/forms.To order yard signs and riders, use the Yard Signs, Riders, & Condo Window Signs form at perr.co/forms. Please allow 5-7 days for production. Standard Panel Riders

PAGE 47CONDO WINDOW SIGNSCorcoran Perry & Co. provides a basic window sign for all listings that don’t allow yard signs. They are the property of Corcoran Perry & Co. and available in the Congress Park ofce. Agents are not allowed to keep these signs and store them, and should return them to the ofce after use. Personalized versions are available through the marketing department. Order through the General Marketing Request form at perr.co/forms.

PAGE 48OPEN HOUSE SIGNS• #1 Open House Sign Package: » 1 24x36 Open House Sandwich Board » 12 double-sided right and left arrow 18x12 corrugated plastic directional signs (approximately $371 package)• #2 Open House Sign Package: » 1 24x36 Open House Sandwich Board » 6 double-sided right and left arrow 18x12 corrugated plastic directional signs (approximately $233 package)• Al La Carte Options » Sandwich Board ($95 each) » Mini Sandwich Board ($45 each) » 18x12 Corrugated Plastic with metal stake ($23 each) » 24x18 Corrugated Plastic with metal stake ($28 each) » 24x18 A-Frame ($90 each) » 24x9 Mini Sign with Stake ($40 each)To order custom open house signage, use the Open House Signs & Riders form at perr.co/forms. Signs will be delivered to the ofce, and you will be notied when they arrive. You will be billed for the cost on your following agent invoice. Please allow up to 1-2 weeks for production.

PAGE 49OTHER SIGNS AND BANNERSThe marketing department can create, design, and produce any sign you might need, including small stakes signs, banners, new construction signs, and more. Design services are free; production costs will vary. Order through the General Marketing Request form at perr.co/forms.

PAGE 50Marketing Programs, Campaigns, Assets, & MaterialsORDERING GENERAL MARKETING ITEMS• Please allow three business days for proof turnaround.• IMPORTANT: If we’ve asked for your review on certain materials, we will not complete the project until we receive your nal approval via email. Please note, we are unable to follow up with every marketing order to see if you have approved them. You must respond to keep the order moving.• In some cases, we will require a marketing meeting or phone conversation to get your project started. In this case, we won’t start working on your order until completion of the meeting or phone conversation. We will schedule proof delivery for standard orders three business days from meeting completion.• Please remember to allow ample time for printing as the three business day turnaround timeline applies to proof delivery only. We suggest adding an additional week or two to your project to accommodate printing and three to four weeks if ordering merchandise.ONE-ON-ONE STRATEGY SESSIONSHave an idea? Want to grow your business? Sit down one-on-one with our Chief Marketing Ofcer, Laurel Cagan, to brainstorm, hash out ideas, and/or come up with a great plan! Schedule your strategy session with Laurel here: perr.co/laurel-meetCUSTOM PRINT AND DIGITAL ADVERTISINGThe marketing department can create custom print ads for any occasion or publication. Design production services are free, you are responsible for the advertising fee through the publication. Order through the General Marketing Request form at perr.co/forms.

PAGE 51AGENT WEBSITEEvery agent at Corcoran Perry & Co. has their own, customized website. Your website will display your testimonials through RealSatised, exclusive listings, neighborhood pages, resources, and a contact form that assigns leads directly to you. You can even add your own content and have the option to publish your own blog posts.

PAGE 52LIVELINKDid you know that at Corcoran Perry & Co., you have a built-in tool for managing your database and sending automated marketing messages? Use LiveLINK to leverage your customer relationship management system (CRM) to categorize your sphere, create your own distribution lists, set up home searches and market insight reports for clients, add contacts to email drip campaigns, send emails and text blasts, and edit your prole and testimonials.

PAGE 53EMAIL MARKETINGThe Corcoran Perry & Co. marketing department will create customized communications for you, including just-listed andjust-sold announcements, on your behalf through our email platform in LiveLINK.WEEKLY EMAILSOur marketing department creates a unique piece of content every week for you to mail to your sphere. You can choose toeither send weekly emails yourself, which allows you to curate content to your sphere, or ask the marketing team to do it foryou. No matter your choice, the marketing department will send the monthly Market Report to your sphere automatically.DRIP CAMPAIGNSAdditionally, we have 5 unique email drip campaigns available in LiveLINK for lead nurturing. These campaigns sendabout one email per week for a year and work the lead through 3 buyer phases: lifestyle, real estate specic, andCorcoran Perry & Co. specic content. Leads who come in through the website will be automatically added to thegeneric drip campaign.

PAGE 54MYCORCORAN MARKETING CENTERWant to take a more hands-on approach to your marketing? In Marketing Center, you’ll be able to design your own marketing materials from our vast library of beautifully branded templates.

PAGE 55CUSTOM PRINT COLLATERALWe can create custom print materials, mailings, event door hangers, posters, and so much more. Design and production services are free. Agent will be charged for any production costs. Order through the General Marketing Request form at perr.co/forms.

PAGE 56AGENT MARKSAgent Marks can be used on a range of agent-branded marketing materials—from business cards to postcards, from agent proles on Corcoran.com to social media content.Afliated agents can use their customized marks in their marketing collateral, so long as the mark is accompanied by their licensed agent information and DBA name. Marks are meant to be a design element only and cannot be used as a substitute for their agent information.Typeface options for your initials help embody your personality. Stroke weight options help dene your agent mark. Teams can be indicated as well.Order through the Custom Agent Mark form at perr.co/forms.

PAGE 57CUSTOM SOCIAL MEDIA ARTWORK & STRATEGYThe marketing department can create custom social media artwork and strategic programs to help you build out your social media brand. Order through the General Marketing Request form at perr.co/forms.

PAGE 58LiveSOCIAL PROGRAMWe can take care of your weekly social posts for as low as $39/month (plus one-time setup fee). We’ll provide top-notch unique content that will make you look professional and engaged on your social platforms of choice. More information: perr.co/livesocial-overview. If you prefer to post on your own and save some money, we also provide all content used in the Live SOCIAL program to our agents. Bookmark this document and return to it every few days for new content: perr.co/livesocial-content. To subscribe to the paid program sign up here: perr.co/livesocial.

PAGE 59LIFESTYLE PHOTOS FROM LET THE LIGHT IN STUDIOSLifestyle photos are perfect for rounding out your social media pages and customizing your printed marketing materials.You can purchase a monthly subscription through Let the Light In Studios which includes:• Two 15-20 minute photoshoots per month at preselected outdoor locations• 15-20 unedited images each session• Rights to add lters or presets that t your brand• Only a 3-month commitment• $165/monthInterested? Contact Lee Stifer-Meyer: 303.263.1989 | lee@letthelightinstudio.com | letthelightinstudio.com

PAGE 60FACEBOOK COVER PHOTOSCustomize your Facebook Business page with our curated cover photos. Download cover photos here: perr.co/fb-covers. Cover photos can also be found in the LiveLINK Resource Center under Marketing Collateral > Social Headers.

PAGE 61FARMING POSTCARDSFarming Postcards (through Land Title) are best sent to geographic and neighborhood spheres, and are meant for long-term farming of a manageable area. They promote the agent and the Corcoran Perry & Co. brand. We can work with Land Title to build a targeted mailing list. (75¢ each printed and mailed, Min: Q:200). Two Options: Monthly and Quarterly (mailed Jan, April, July, Oct). Order through the General Marketing Request form at perr.co/forms.MERCHANT DISCOUNT POSTCARDSMerchant Discount Postcards (through http://boomerangdm.com) are best sent to personal contact spheres, and are meant for gentle reminders to a manageable list. They promote the agent and give a discount for a local merchant. (monthly: 95¢ each, bi-monthly: $1.05 each, printed and mailed, Min: Q:50). Order through the General Marketing Request form at perr.co/forms.

PAGE 62QUARTERLY NEWSLETTER PROGRAMQuarterly mailers are great for nurturing your database by providing great local content and highlighting your business. These short folded booklets feature a customizable personal message, relevant 2-page article, fun recipe or activity, page market recap, and 8 featured properties (with up to four of your current or sold listings). Available for print/mailing and/or electronic ipbooks.MAILING PRICING• $1.99 to $3.56 per piece for orders over 200 (depending on quantity ordered for brokerage)• $2.30 to $3.87 per piece for orders under 200 (depending on quantity ordered for brokerage)• One-Time List Processing Fee: $7.50 per agent added to all ordersSign-up via a General Marketing Request form at perr.co/forms

PAGE 63HOMEBOTHomebot is a great, turn-key monthly touchpoint for your sphere and prospects that provides tons of value. You don'thave to do anything once your database is uploaded. And, it’s free!HOMEBOT BENEFITS•  Homebot positions you as the home value expert by putting automated home values to work for you - not against you. Monthly emails are delivered to your database and personalized with actionable insights, to helpyour clients track and build wealth with their home.•  To sign-up for your free account under Corcoran Perry & Co., contact submit a General Marketing Request form at perr.co/forms.HOMEBOT MARKETING COLLATERALOnce you sign-up for Homebot, the marketing department can create branded collateral for you including yers,postcards, and emails to help you promote the services. Order your Homebot collateral here: perr.co/homebot.

PAGE 64Corcoran Perry & Co. Branded CollateralFREE PRINTED STATIONERYCorcoran Perry & Co. provides many printed collateral materials so you can present yourself in a professional manner. You'll have access to greeting cards with envelopes, folders, and stickers (all for free). Stop by any ofce to pick up stationary!

PAGE 65LISTING & BUYER PRESENTATIONSCustomized listing presentations are available via Marketing Center or through the Listing Presentation form at perr.co/forms. Generic buyer and listing presentations are also available for pick-up in all ofce locations.

PAGE 66DENVER NEIGHBORHOOD INDEXCorcoran Perry & Co.'s Neighborhood Index compares all of Denver's neighborhoods by examining average sold price for all properties, median days on market (DOM), number of homes sold last 12 months (LTM), average price per square foot (PSF), sold price compared to list price, and months supply of inventory. Each column is sortable, just click the stat you want to learn more about and watch the neighborhoods re-order themselves accordingly!The Denver Neighborhood Index is a great tool for your clients and to educate you about the current market. The index is available on the Corcoran Perry & Co. website: perr.co/neigborhood-index

PAGE 67DENVER NEIGHBORHOOD SNAPSHOTSWe have created 58 Denver neighborhood yers that include an overview of the neighborhood, predominant architectural styles, neighborhood boundaries, key amenities, population & density scores, and proprietary Corcoran Perry & Co. neighborhood scores. Plus, check out the amazing architecture illustrations made by our in-house marketing team! These snapshots are a great resource to hand out at open houses or to use to educate your buyers. Denver neighborhood snapshots can be found in the LiveLINK Resource Center under Neighborhood Snapshots.

PAGE 68MONTHLY MARKET REPORTKeep an eye out each month for our market report blog post, yer, and social graphics. Check out all market report blog posts here: perr.co/market-reports. Market report yers and social graphics can be found in the LiveLINK Resource Center under Market Reports.

PAGE 69OPEN HOUSE DOOR HANGERSHosting an open house? Advertise it in the listing’s neighborhood. Open house door hangers are FREE and available to pick up in the Highlands and Congress Park ofces..

PAGE 70BRANDED CORCORAN PERRY & CO. MERCHANDISECorcoran Perry & Co. provides many merchandise items for agent gifts to clients. Merchandise is available in the Congress Park and Highlands ofce locations. Please sign out what you take on the laptop in the merchandise area and it will be added to your next ofce bill.PERSONALLY BRANDED MERCHANDISEWe can assist you with personally branded merchandise for events or as gifts. If you are interested in personally branded merchandise rst visit 4imprint.com and choose your product.Once you decide on a product, please submit a request through the General Marketing form at perr.co/forms and don’t forget to include the link to your chosen product. The Corcoran Perry & Co. Marketing Department will design any needed art and send you a proof. Once the proof is approved, we will order your merchandise and charge you on your next monthly invoice.

PAGE 71Event MarketingIn addition to company-wide sponsored events, Corcoran Perry & Co. agents can borrow our event supplies for anyevent of their choice at no charge. We have 2 10x10 event tents, 2 tablecloths, brochure racks, banners, and rafe boxes.In addition, with ample notice and a General Marketing Request, we can help source and provide artwork and itemsfor giveaways. Please ll out the Equipment Reservations form at perr.co/forms to reserve supplies for your next event. Reservations work on a rst come, rst serve basis.

PAGE 72Live & Give ProgramThis program provides you with a wonderful closing gift for your clients that has the added bonus of giving back to the community! Plus - the cost is covered by Corcoran Perry & Co.HOW IT WORKSWhen a client successfully closes a real estate transaction with us, we’ll donate a portion of the brokerage commission to support the local cause of your client’s choice. Either before or after your closing, you’ll simply ask your client to choose the local organization that they’d like to support through our Live and Give Program.CURRENT LIVE AND GIVE PARTNERSIn the past, we’ve thrown our support to the following organizations:• Habitat for Humanity of Colorado• American Red Cross - Colorado Flood Relief• Colorado Coalition for the Homeless• Food Bank of the Rockies• Project Angel Heart• Bienvenidos Food Bank• The Blue Bench• Urbiculture Farms• Colorado Youth at Risk• MaxFund• Mount Saint Vincent• Extended Hands of Hope• The Leukemia and Lymphoma Society• Casa de Paz• Dance to be Free• Denver Urban Gardens• RMIAN• YESS Institute• Feel the Beat• The Gathering Place• Pets for Vets• Samaritan House• Hope for Paws Colorado• Zuma’s Rescue Ranch• Wreaths Across America• And many more...

PAGE 73

Name Address City State ZipHome # Cell # Email Is this your rst visit to this home? □ Yes □ NoHow would you describe your intent? □ Plan to buy now □ Buy in the next year □ Just LookingDo you own or rent? □ Own o RentAre you working with a Realtor? □ Yes o NoWould you like a market analysis on your home? □ Yes □ NoCommentsHow did you hear of the open house?Name Address City State ZipHome # Cell # Email Is this your rst visit to this home? □ Yes □ NoHow would you describe your intent? □ Plan to buy now □ Buy in the next year □ Just LookingDo you own or rent? □ Own o RentAre you working with a Realtor? □ Yes o NoWould you like a market analysis on your home? □ Yes □ NoCommentsHow did you hear of the open house?

NAME PHONE EMAILYOU MAY CONTACT ME FOR MARKETING PURPOSES Address:Date: Agent Name:

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PAGE 79Notes________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Corcoran Perry & Co.

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PAGE 82303.399.7777 | corcoranperry.com | 2818 E 6th Ave, Denver, CO 80206