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Why the Size of Your Exhibition Space Matters A handy guide to making the most out of your exhibition
INTRODUCTION THE BENEFITS OF A LARGE EXHIBITION SPACE Exhibition stand spaces are usually priced per square metre so the more space you have the more you ll pay It s all about visibility and being seen by passing visitors The greater the space the more you can do to create an effective and memorable presence for your company at a trade show A large space also means more of a set up you may need to commission a professional stand builder and order displays furniture and other accessories too A sizeable stand space with two three or all sides open e g an end space or open plan space will make attracting visitors much easier simply because you ll be more visible As long as your stand isn t part of a shell scheme modular system you can add height to your branding which will help your stand feature prominently alongside your competitors When you take into account pricing factors it s tempting to book a small exhibition stand space But before you do it s worth looking at the benefits of a bigger space and why size is an important consideration for brand awareness You can have comfortable seating and a dedicated area to run demonstrations presentations if your space allows These are great features that will make you look like a key player in the eyes of visitors and that perception is crucial when trying to gather quality leads and have meaningful conversations Another factor worth considering is that quite often large spaces on an exhibition oor plan are strategically placed in prime locations usually where footfall is expected to be high
INTRODUCTION THE BENEFITS OF A LARGE EXHIBITION SPACE Exhibition stand spaces are usually priced per square metre so the more space you have the more you ll pay It s all about visibility and being seen by passing visitors The greater the space the more you can do to create an effective and memorable presence for your company at a trade show A large space also means more of a set up you may need to commission a professional stand builder and order displays furniture and other accessories too A sizeable stand space with two three or all sides open e g an end space or open plan space will make attracting visitors much easier simply because you ll be more visible As long as your stand isn t part of a shell scheme modular system you can add height to your branding which will help your stand feature prominently alongside your competitors When you take into account pricing factors it s tempting to book a small exhibition stand space But before you do it s worth looking at the benefits of a bigger space and why size is an important consideration for brand awareness You can have comfortable seating and a dedicated area to run demonstrations presentations if your space allows These are great features that will make you look like a key player in the eyes of visitors and that perception is crucial when trying to gather quality leads and have meaningful conversations Another factor worth considering is that quite often large spaces on an exhibition oor plan are strategically placed in prime locations usually where footfall is expected to be high
HOW TO MAKE THE MOST OF A SMALL STAND SPACE Although you ll be limited on what you can do with your branding there are a few good ways to make the most of your presence within a small stand space e g 3x2m at a trade show Stand placement is an important consideration See if you can book a space in the middle of the exhibition next to seating eating areas These types of spaces generally have better footfall In addition try to reserve an end space with two sides open to give you greater visibility Avoid stand spaces near the entrance to the hall as many visitors like to move quickly past the first few stands to avoid congestion Stands near the exit are also often given a wide berth as by this point visitors have usually got what they came for and are making their way out So that you have a good choice of stand spaces make sure to reserve yours as early as possible before all the best placed stands get booked up Try to reserve an end space with two sides open to give you greater visibility
HOW TO MAKE THE MOST OF A SMALL STAND SPACE Although you ll be limited on what you can do with your branding there are a few good ways to make the most of your presence within a small stand space e g 3x2m at a trade show Stand placement is an important consideration See if you can book a space in the middle of the exhibition next to seating eating areas These types of spaces generally have better footfall In addition try to reserve an end space with two sides open to give you greater visibility Avoid stand spaces near the entrance to the hall as many visitors like to move quickly past the first few stands to avoid congestion Stands near the exit are also often given a wide berth as by this point visitors have usually got what they came for and are making their way out So that you have a good choice of stand spaces make sure to reserve yours as early as possible before all the best placed stands get booked up Try to reserve an end space with two sides open to give you greater visibility
FOCUS ON BRANDING Make the most of your presence by getting professional banner stands designed and produced Consider booking spotlights and an electric point within your space That way you can show your branding off to its best and have some kind of visual audio attraction within your space EXTEND YOUR PRESENCE Advertise in the Show Guide and see if you can get a feature on the organiser s website Book a seminar slot away from your stand where you can deliver a presentation do a demonstration or run a workshop Be sure to let seminar attendees know where they can find you
FOCUS ON BRANDING Make the most of your presence by getting professional banner stands designed and produced Consider booking spotlights and an electric point within your space That way you can show your branding off to its best and have some kind of visual audio attraction within your space EXTEND YOUR PRESENCE Advertise in the Show Guide and see if you can get a feature on the organiser s website Book a seminar slot away from your stand where you can deliver a presentation do a demonstration or run a workshop Be sure to let seminar attendees know where they can find you
AND FINALLY If brand awareness is one of your main objectives in exhibiting at a trade show having a large stand space will certainly help with that However if you have budget restrictions you can still achieve great results by planning ahead and getting your company seen in other places around the show
