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SPRING ‘24 INTRODUCTION1Our MissionWe are proud to beTo inspire everyone to shine from the inside out. French, inclusive, innovative, caring happiness activists.LANCÔMEbeauty. powerfulwe believe thatis asourceatofhappiness

is a

CARING together for a happier TOMORROWAs one of the world’s leading luxury beauty brands, we are commited to building a happier future through the power of care. Join Lancôme’s Sustainability Movement and help us spread our message of care by learning more about our 3 Sustainability Pillars. Scan the QR code to learn more.

SPRING ‘24INTRODUCTION4OUR COMMITMENT TO SOCIETYLook for the “made with care” logo in all your online & ofine training materials to see what we’re doing today.our sustainability pillarsReducing the impact of our products on the planet. We care for our planet by preserving biodiversity, sourcing ingredients sustainably, and developing products with green formulas and eco-friendly packaging, like our Rénergie, Absolue, and La vie est belle rells.Ten acres of Eco-cert™ organically farmed elds, centuries-old dry-stone terraces, and a distillery where we cultivate ingredients for fragrance and skincare, while also protecting over 24 endangered plant species.Empowering People Through Education. We care for people by ghting inequality and promoting literacy & mentorship to more than 500,000 people around the world.Ingredients, Biodiversty & Environmental PreservationOUR COMMITMENT TO THE ENVIRONMENTOUR HOME IN GRASSE, FRANCE

SPRING ‘24INTRODUCTION5by getting to know your client and their needs.by offering options, sharing your expertise, and closing the sale.by adding them to your clientele system and staying in touch.The Lancôme Client Experience is made up of three parts that build your relationships and your sales. 1. BUILD THE CONNECTION 2. BUILD THE BASKET 3. BUILD THE RELATIONSHIPHappiness is at the heart of how we serve at Lancôme, and it’s what makes you a trusted friend and advisor to your clients.Find it in the École Lancôme course: The Lancôme Brand / How We Servethis is howWE SERVE

SPRING ‘24INTRODUCTION7On this day we celebrate you, our Beauty Advisors! Your dedication and hard work is always appreciated. This day was a global celebration of the generosity and the power of our Beauty Advisor community. And the U.S. teams turned out in stores to spread happiness to all of you!Watch Lancôme Loves Beauty Advisors address from Francoise Lehmann, Lancôme Global Brand President.is INTERNATIONALBEAUTY ADVISORS day

2023 EXCELLENCE IN SERVICE AWARDSScan to see how you can learn & earn BRAVÔ! points.Each year the “crème de la crème” of Lancôme Beauty Advisors are recognized as being the best of the best with the high honor of a trip to France! In 2023 they celebrated in Paris. Here’s what you need to do to get on the path to Paris...MICHAEL MULVANEYCAROLE READJENNY STRULLERL AUR AINE AYRETATYANA JACOBSONJESSICA PITCHERREBEKAH WAREBETH ROTHERMELLORRAINE BRAGRANZAEV JOYcongratulations Achieve BRAVÔ! top-performer status by beating the department trend with your team. This makes you eligible for the Rose Society.Rank at the top in total engagement for the Rose Society and you will be awarded Excellence in Service. Pack your bags!Be awarded the Rose Society nomination for your area by displaying top sales, learning engagement, and client relations.123

SPRING ‘24INTRODUCTION9COMPLIMENTARY servicesSKIN EXPERT 1-ON-1 | 10 MINUTESReach your skin goals with tailored skincare solutions.GLOW REFRESH MASSAGE | 15 MINUTESAn Advanced Génifique serum facial for radiant-looking skin.LUXURY ANTI-AGING MASSAGE | 15 MINUTESA facial massage to firm, replenish & brighten the skin.FIND YOUR CHIC | 15 MINUTESFocus on your favorite feature: eyes, lips or complexion.MAKEUP CHECK UP | 10 MINUTESQuick foundation shade matching with a free sample.BEST OF LANCÔME | 5 MINUTESTry Lancôme’s 5 best-sellers in skincare, makeup and fragrance.CREATE AN ELEVATED SKINCARE EXPERIENCE:CREATE AN ELEVATED MAKEUP EXPERIENCE:NOT ENOUGH TIME? HERE’S AN EXPRESS EXPERIENCE:

COMPLIMENTARY servicesSERVICES HELP YOU...BUILD THE CONNECTIONBUILD THE BASKETBUILD THE RELATIONSHIPGet to know your client & their needs. Offer to book a complimentary skincare service to help reach their skin goals before their next event or celebration.Show them additional products to compliment their chosen service by offering additional makeup touch-up options. Share your expert tips, tricks and close the sale.Add them to your clientele system to help create a loyal client. Stay in touch often and share upcoming retailer promotions, new product launches or event details they’d be most interested in.BUILD, BUILD and BUILD

intro statement?SPRING ‘24 INTRODUCTION11WHAT’S A LANCÔMEEver feel like your brain is filled up with so much product knowledge, it’s tough to squeeze more in? Lancôme intro statements make it easy!A Lancôme intro statement is a sound bite that you’ll use to start a conversation and entice clients to learn more about a product. Do your best to commit them to memory (especially the bold words, as they’re most important.)Use an “Intro Statment” to grab a client’s attention, enhance your Lancôme storytelling, and activate HAPPINESS.

Look for the “say this” icon in all your online & ofine training materials to get started.

SPRING ‘24INTRODUCTION 13

Lancôme is delighted to announce the appointment of Nigerian-American actress, producer, and director Joy Sunday as a New Global Ambassador of the brand. Francoise Lehmann, Lancôme Global Brand President, shares her enthusiasm about the new addition, stating, “We are honored to welcome Joy to the Lancôme family. Her exceptional talent, unwavering passion, and fresh and young energy are truly inspiring.”“Lancôme has always been a brand that I have admired for its commitment to empowering women and inspiring us to be the best versions of ourselves. I believe these values are crucial in today’s world, and I am proud to represent and collaborate with a brand that shares my beliefs.” -JOY TV & FILM CREDITS“Dear White People”, “Bad Hair,” “Shithouse,” “The Beta Test,” Bianca Barclay in “Wednesday”The SCENE-STEALING actress making her mark in Hollywood.

NEW for YOU

SPRING ‘24NEW FOR YOU16NEW! CONSULTATION GUIDENEW! MAKEUP FULL LINE UNITSNEW! MAKEUP EXPERT SERIESA Consultation Guide designed for you and a product guide for your client. With just a few questions, you’re able to show all the options and make customized recommendations of the perfect products to give them all the results they’re looking for.Brand new Makeup units designed with you in mind! The special features on each unit help you offer options, suggest additional products, and even offer a service.A video series of makeup artistry looks [à la TikTok] created by Lancôme’s makeup experts. You’ll learn signature looks, tips, techniques, trends, and artistry in as little as 90 seconds. Watch, Recreate & Earn Rewards. Coming soon in 2024 to LancomeLearning.com

NEWWHY?WHY?WHY? This allows you to share a little about what makes our brand unique & special. This helps you identify what your client’s key needs are to help recommend the best options in products to address those needs. This is a moment to pull it all together and help your customer see themselves using everything at home.“Are you familiar with Lancôme or is this your rst time here?”“I’d love to get to know you. May I ask you a few questions about your skin?”“Let’s review your routine just to make sure we’ve got it...”“This is our Consultation Guide. I’ll ask you a few questions and then recommend the perfect products to give you all the results you’re looking for.”skincareGET TO KNOW LANCÔMEGET TO KNOW YOUYOUR ROUTINESPRING ‘24 NEW FOR YOU - CONSULTATION GUIDE17

TIPS:WHY? This a great way to transition your client into a complexion conversation & build the basket.“I’d love to give you a sample of our best-selling foundation.”makeup & fragranceCOMPLEXIONWHY? These three questions from your Finders will help you identify more about your client’s current brand/product choices and identify opportunities to introduce them to new options that they’ll love.• You can start anywhere on the guide if you need to. Let your client lead.• Use this as an EVERYDAY clienteling tool.• Use this for your Beauty by Lancôme Events.LEARN MORE1. What PRODUCT do you currently USE?2. What DO YOU LIKE about it?3. What would you LIKE TO CHANGE about it?skincare

Look for this “iconics” icon designating an iconic product in your online & ofine training materials.

SPRING ‘24 ICONICS20introductioniconics,Scan to view the Best of Lancôme

4.7SPRING ‘24 ICONICS - MAKEUP & FRAGRANCE22LA VIE EST BELLELASH IDÔLEnow refillable PRECIOUS IRIS & WARM VANILLA“A warm, sweet-floral fragrance with notes of precious iris, spun sugar, and vanilla.”“A lash-extension effect mascara that lifts & lengthens for clean, fanned–out volume.” LIFTING & FANNED-OUT VOLUMEfive new shades !FULL COVERAGE & NATURAL MATTE FINISH“Our thinnest, breathable, full-coverage foundation for a flawless matte finish.”TEINT IDOLE ULTRA WEAR

4.7SPRING ‘24 ICONICS -SKINCARE24ADVANCED GÉNIFIQUERÉNERGIE H.P.N. 300-PEPTIDE CREAMABSOLUE SOFT CREAM“A skin barrier strengthening serum for healthy, radiant, younger -looking skin in 7 days.” ”A lifting, firming, wrinkle & dark-spot reducing peptide cream that helps skin appear restructured as if it were younger.” BRIGHTENING & REVITALIZING“A luxurious cream that visibly brightens, firms & hydrates skin for up to 24 hours.”DARK-SPOT REDUCINGRADIANCE BOOSTINGnow in SPF

makeup & fragrance launches

SPRING ‘24LAUNCHES - MAKEUP & FRAGRANCE26IDÔLE EAU DE TOILETTEIDÔLE TINTL’ABSOLU ROUGE INTIMATTETEINT IDOLE ULTRA WEARblushing nudes+ five new shades“A fresh eau de toilette with bergamot, rose, and green tea.”“Easy, multi-use liquid eye shadow and eyeliner that can be used on cheeks with up to 16H wear.”“A lightweight, soft matte lipstick with long-lasting color, hydration, and comfort for up to 12H in just one swipe.”“Our thinnest, breathable, full-coverage foundation for a flawless matte finish.”

BEHIND THE PRODUCTMATTE SIENNA MATTE CANYON CLAY MATTE EARTH REDNEW $30.00 | 0.27 FL OZ“Easy multi-use liquid eye shadow and eye liner that can be used on cheeks with up to 16H wear.”Creamy, blendable with up to 16H crease-free wear. Multi-use, double sided. Side & pointed tip for precision lines & at sides to cover larger spaces like cheeks and eyes.SPRING ‘24 LAUNCHES - IDÔLE TINT7 FANTASTIC SHADES: 3 MATTE + 4 SHIMMERAPPLICATORTEXTURE27SHIMMER SUNBURST SHIMMER DESERT SHIMMER SAND STORMSHIMMER HOT LAVA

SHIEKA IN ACTIONall the ways to wearthe magic of threeUse the pointed tip of the applicator for a precision liner look. For a bolder look, use thin side of applicator.Use the at side of the applicator to apply on eyelids. Gently blend with your ring nger or brush. Layer as desired.Warm a pea-size amount of product on the back of your hand, and with your ring nger, sponge, or a brush, apply onto cheeks.HOW TO APPLYThe MAGIC OF 3 is when you link-sell three products that pair well, and when used together, give you even greater results. A perfect example of this is: EYELINEREYESHADOWCHEEKS & HIGHLIGHT

460burst of joy360flirting thrills320hush hush340loverswhisper300selfrevealing273french nude315hearts in sync215first kiss370flush of love$35.00 | 1 FL.OZ“A lightweight, soft-matte lipstick with long-lasting color, hydration and comfort for up to 12H in just one swipe.”SHADE RANGEWeightless, shine-free, cushiony comfortable & buildable. A bare- lip sensation.Select a shade 1-2 shades deeper than your chosen lipstick shade. With the precision edge of the lipstick, line and dene your lips.TEXTUREPRO TIP:use lipstick as a linerSPRING ‘24 LAUNCHES - INTIMATTE29NEW

CERAMIDESGRAND ROSE EXTRACTS1. Swipe across lips.2. Repeat to build color for a more intense look.3. Use lipstick edges to get a more precise, dened lip look.CREAM INTIMATTE DRAMA MATTEkey ingredientswho’s it for?L’absolu rouge lipstick comparisonA client who loves a nude-toned lipstick shade prefers a barely there feel on the lips with high-color payoff & a client who likes a soft matte, blurred lip look.Luminous & silky cream, medium-high coverageComfortable, soft matte, medium coverageComfortable, powdery matte, high coverage326coquette315hearts in sync251so dramaticAdd two dots of product on upper cheekbone, blend with ring nger or brush. Layer as needed. PRO TIP: use lipstick as a blush

SPRING ‘24 LAUNCHES - TEINT IDOLE ULTRA WEAR31NEW SHADES555c 560c095w 097n090n $57.00 | 1 FL OZ“Our thinnest, breathable, full-coverage liquid foundation that becomes one with your skin for a flawless matte finish.”• Breathability & longwear• Infused with skincare ingredients• Oil-free, waterproof, SPF 25• Sweat-, humidity-, and transfer-resistant• Ultramarine blue pigment in Intensity 5 perfects deeper shades• Green pigment in Intensities 2, 3, and 4 for olive skin tones• 9/10 found their shade in a consumer studyA weightless creamy-smooth liquid that blends right into the skin.TEXTURETHE POWER OF TEINT IDOLE ULTRA WEAR5 INTENSITIES, 55 SHADES TO CHOOSE FROM5 NEW INCLUSIVE SHADES BEHINDTHE PRODUCT

key ingredientsHYALURONIC ACID MORINGAVITAMIN E PREBIOTICSGREEN PIGMENTULTRAMARINE BLUE PIGMENTbefore & afterFINGERS For a lighter application and barely-there makeup look.SPONGE For a medium-to-full-coverage application and to add moisture for more of a dewy makeup look.BRUSH For maximum coverage, use a at foundation brush like 01 or use a stippling technique with brush 02.090 NEUTRAL095 WARM 097 NEUTRAL560 COOL555 COOLHOW TO APPLY

COUNTER TOOLS FOR EASY SHADE MATCHINGTEINT IDOLEULTRA WEARALL OVER CONCEALERAVAILABLE IN 24 SHADES455 Warm445 Neutral450 Warm540 Cool520 Warm515 Warm530 Warm505 Neutral510 Neutral310 Neutral320 Cool305 Neutral325 Cool330 Neutral335 Warm355 Neutral400 Warm405 Warm420 Warm425 Cool430 Cool120 Neutral245 Cool110 Co ol230 Warm105 Warm220 Cool115 Co ol240 Warm125 Warm445 Neutral450 Warm435 Cool440 Neutral335 Warm340 Warm345 Neutral350 Neutral355 Neutral540 Cool520 Warm525 Warm530 Warm535 Neutral500 Cool505 Neutral310 Neutral300 Neutral305 Neutral320 Cool325 Cool400 Warm405 Warm410 Neutral415 Warm420 Warm425 Cool430 Cool215 Cool220 Cool205 Cool200 Neutral245 Cool225 Cool230 Warm235 Neutral240 Warm250 Warm330 Neutral455 Warm105 Warm100 Warm135 Neutral110 Co ol115 Co ol130 Coo l125 Warm120 Neutral515 Warm510 Neutral350 Bisque (Cool)360 Bisque (Neutral)450 Suède (Neutral)220 Buff (Cool)510 Suède (Cool)110 Ivoire (Cool)500 Suède (Warm)260 Bisque (Neutral)310 Bisque (Cool)420 Bisque (Neutral)410 Bisque (Warm)460 Suède (Warm)140 Ivoire (Neutral)250 Bisque (Warm)210 Buff (Neutral)320 Bisque (Warm)330 Bisque (Neutral)230 Buff (Warm) 090 Porcelaine I (Neutral)450 Suède (Neutral)550 Suède (Cool )540 Suède (War m)350 Bisque (War m)355 Bisque (Cool)360 Honey III (War m)370 Bisque (Cool)555 Suède (Neutral)560 Suède (Cool )130 Porcelaine d’Ivo ire I (Neutral) 150 Ivoire (Warm)210 Clair II (Neutral)220 Buff II (Cool)320 Amande III (Ne utral)440 Bisque (Cool )520 Suède (Warm)530 Suède (Cool)470 Suède (Cool)100 Porcelaine Délicate ICool)500 Suède (War m)510 Suède (Cool)205 Neutrale II ( Warm)120 Ivoire (Neutral)310 Bisque II (Cool)340 Nu III (Neutral)410 Bisque (Warm)420 Bisque (Neutral)430 Bisque (War m)460 Suède (War m)140 Ivoire (Warm)230 Ecru II (Warm)240 Rose Clair II (Neu tral)315 Wheat II (Warm)345 Sand III (Neutral)500 Suède (War m)210 Buff (Neutral) 220 Buff (Cool)160 Ivoire (Warm)110 Ivoire (Cool)90 Ivoire (Neutral) 95 Ivoire (Warm)250 Bisque (Warm)310 Clair 30 (Cool)330 Bisque (Neutral) 260 Bisque (Neutral) 410 Bisque (Warm)420 Bisque (Neutral) 430 Doré 30 (War m)460 Suède (Cool )140 Porcelaine 20 (Coo l)230 Porcelaine 40 ( Cool)240 Clair 10 (Cool)255 Clair 20 (Neutral Cool) 320 Clair 25 (Warm)340 Clair 35 (Neutral) 350 Doré 10 (Neutra l Warm) 360 Doré 20 (Warm)370 Doré 25 (Warm)550 Suède (Cool )010 Cool Porcelaine (Cool)015 Neutral (Neutral) 013 Cool (Cool)009 Light Neutral (Neutral) 02 Natural Blond (Cool)08 Sweet Honey (Ne utral) 04 Golden Sand (Neutral) 45 Warm (Warm)05 Radiant Tan (Neutr al) 01 Nude Vanilla (Neut ral) 025 Soft Beige ( Warm)012 Sunny Amber (War m)016 Real Suède (Cool )03 Cream Beige (C ool)035 Fresh Almond ( Warm)INTENSITY 1INTENSITY 2INTENSITY 3INTENSITY 4INTENSITY 5COVERAGEFINISHSHADESRES ULTSSPFSPF 2315 ShadesOil-free, Paraben-free, Antioxidant ProtectionNatural RadiantLight25 ShadesSPF 27Up to 12H LiftingMedium to FullRadiant35 ShadesSheer to FullSoft MatteMulti-tasking, Foundation & Powder in OneN/AFullMatte50 ShadesOil-free, Fragrance-free, Transfer-resistant, BreathableSPF 15 N/AOil-free, Fragrance-free, Transfer-free, LongwearVelvet MatteFull22 ShadesMedium BuildableNatural Glow30 ShadesSerum-infused, Transfer-resistant LongwearSPF 27FOUNDATION FINDER01 02 03YOUR PERFECT SHADE. YOUR PERFECT COVERAGE. YOUR FL AWLESS FINIS H.What foundation do you CURRENTLY WEAR?What DO YOU LIKE about it?What would you LIKE TO CHANGE about it?SKIN FEELS GOODHydrating skin tintRÉNERGIE LIFT MAKEUPLifting & hydratingDUAL FINISHFoundationpowderTEINT IDOLE ULTR A WE ARTEINT IDOLE ULTR A WE ARCARE & GLOWUp to 24h longwear24h healthy glowTEINT IDOLE ULTRA STICKPortable, ultra-versatileSCAN FOR DIGITAL ACCESSPerfect match and two additional shade options in under ve minutes! For a client who prefers a full-touch experience and loves the idea of technology narrowing down the shades for them based on their skin tone, undertone, and Shade Finder’s algorithm.beauty techmakeup checkup experienceCOMPLEXION FAN TOOLS FOUNDATION FINDER TOOLTo achieve a awless complexion, foundation & concealer go hand in hand. Use your foundation fan tool to easily shade-match your client and narrow down to the three best shades. Once you select your client’s preferred shade, use your concealer fan tool to nd a concealer to match.SPRING ‘24 MAKEUP CHECKUP33

BUILD THE CONNECTIONSCAN FOR DIGITAL ACCESSBUILD THE BASKETBUILD THE RELATIONSHIPTeint Idole Ultra Wear is for clients looking for full coverage and a matte finish but also love the idea of skincare ingredients infused into their foundation.Now that you’ve shade-matched your client to their preferred foundation and concealer, be sure to stay in touch with them to keep them in the know of any complexion products that may elevate their complexion routine.CROSS LINKAdvanced Génifique as skincare prep for added hydration, care, and smoothness.All Over Concealer is a perfect partner to Teint Idole Ultra Wear because it also delivers full coverage and a matte result.build the BASKET

5INTENSITIESTHINNEST, BREATHABLEUP TO 24H WEARULTRA WEAR before & afterthe power of TEINT IDOLE 9/10 FOUND THEIR SHADESKIN-LOVING INGREDIENTSINFUSEDWITHHYALURONIC ACID

THINNEST,MOST BREATHABLEWATERPROOFSPF 25TRANSFER RESISTENTLANCÔME’S#1 FOUNDATIONRICH,DEEPSHADES

Fresh Trio of BergamotRose, Jasmine & Green Shincha TeaBourbon Vanilla, Cedarwood & Patchouli• EDTs are lighter in concentration of perfume oil (5-15%)• EDTs are airier and fresher• EDTs are more diffusive• EDPs are heavier in concentration of perfume oil (15-20%)• EDPs are denser and richer• EDPs sit closer to the skinFamilyTop NotesMiddle NotesBase NotesNEWIDÔLE EDT“A fresh eau de toilette with bergamot, rose, and green tea.”$60 .85 FL OZ | $120 1.7 FL OZ | $134 3.4 FL OZEAU DE TOILETTE [EDT]EAU DE PARFUM [EDP]what’s the difference?SPRING ‘24 LAUNCHES - FRAGRANCE37

inspired by nature captured by scienceIDÔLE: the Fresh Floral collection WHERE IT WHEN YOU WANT TO FEELBright Citrus,Rose, Jasmine & White MuskBergamot, Rose, Jasmine & Green TeaEveryday clean& condent.Energized & optimistic.Like it’s a warmsummer day ornight any time of the year.Fun, spontaneous, & unique.Radiant and bold. Your time is now!Centifolia Rose, Bergamot & Salted VanillaGrasse Rose, Caramel Popcorn & Bourbon VanillaRose Concentrate,White Orchid & Vanilla+SUNNY+ENERGIZING+CLEAN +SWEET +LUMINOUSIDÔLE AURAIDÔLE EDPNEW! IDÔLE EDTIDÔLE NECTARIDÔLE NOWKEY INGREDIENTSMolecular science helps us recreate the freshest version of this tea at harvest. For the rst time, Shincha’s evasive nature and powerful properties are captured in time for Idôle EDT.Upcycled rose water and rose oil infused throughout to give the most dazzling oral boost to the fragrance.GREEN SHINCHA TEABLOOMING ROSEIdôle’s Cold Molecular Distillation freezes in time the most radiant yet bittersweet citrus essence, preserving its juicy freshness that leaves you wanting more.FRESH BERGAMOT CITRISWATCH ME!

When you smell a fragrance directly out of the bottle, you’ll only get the top notes, which are stronger and evaporate quickly. That’s the reason you should encourage clients to at least try it from a blotter like this…Once you and your client decide on their favorite, nothing can replace the essential skin test to show if a new fragrance is right for them. You have to smell it on your skin. The heat and your skin’s natural oils allow it to go through its full life cycle to a much deeper extent. SPRING ‘24 FRAGRANCE EXPEREINCE391. Hold the blotter from one end, be careful not to touch the other side with your ngers.2. Next, spray the fragrance downward and pass the blotter through the cloud for more precise results.3. Give it a moment to dry then...hold the blotter about an inch from your nose.4. Close your eyes, wave the blotter under your nose, inhale, then pull the blotter away.5. With your eyes closed, try to pick out the notes you are smelling – do you see yourself wearing this scent?6. Then, feel free to refer to the blotter regularly to test its life cycle.THE ESSENTIAL SKIN TEST

First, let’s nd the fragrance collection that’s your style. We have 3 options: Is your floral style Warm, Fresh, or Spicy? We might need some more information if this is a gift. Flip over to dive further and discover their fragrance match.Pick your + preference found in the fragrance nder.Fragrance can instantly change your mood. How do you want to feel when you spritz on your Lancôme fragrance? STEP 1: FIND YOUR COLLECTIONSTEP 2: FIND YOUR TWISTSTEP 1: FLIP OVER YOUR FINDERSTEP 2: PICK THE MOODWATCH ME! Client shopping for self.WATCH ME! Client shopping for gift.SCAN FOR DIGITAL ACCESS

SPRING ‘24 LAUNCHES - FRAGRANCE41

build the BASKETConnect with your VIP Idôle clients:BUILD THE CONNECTIONBUILD THE BASKETBUILD THE RELATIONSHIP“Since you are one of my favorite Idôle clients, I want you to be the rst to know about the newest addition for your collection, Idôle Eau de Toilette.”Follow up with them: After two days, say thank you. After two weeks, check in. After two months, invite them back for an experience.CROSS LINK“Whether you’re a Zendaya fan, or just love long lashes, feel like an idol every day wearing Lash Idôle Mascara.”“For a long-lasting Idôle fragrance trail, try layering with Idôle Power Cream.”

skincare launches

SPRING ‘24SKINCARE- LAUNCHES44CLARIFIQUE ESSENCERÉNERGIE H.P.N. SPFABSOLUE BODY BALM“Like a primer for your skincare, this hydrating essence will visibly improve radiance, even skin texture & tone, and minimize the look of your pores.”“A lifting, firming, wrinkle & dark spot reducing peptide cream that helps skin appear restructured as if it were younger.”“A deeply nourishing body balm to help reduce rough, dry skin, and improve skin tone evenness and firmness.”

SPRING ‘24 LAUNCHES - ABSOLUE SOFT BODY BALM45 before after 4 weeksUNRETOUCHED RESULTSFROM CLINICAL STUDY3A dense balm texture that transforms to a lightweight soft cream.A captivating rose scent that delicately blossoms on skin upon application.1Based on clinical testing after immediate application 2Based on clinical testing at 4 weeks. 3Average representation of clinical results at 4 weeks for skin smoothness“A deeply nourishing body balm to help reduce rough, dry skin, and improve skin tone evenness and firmness.”$185.00 | 6.7 OZNEWBEHIND THE PRODUCT• Skin is less aky 84%• Skin dryness improved 42.5%• Skin smoothness improved 19.5%• Skin roughness is improved 27.5%• Skin tone evenness is improved 9.5%• Skin is rmer 7.6% Immediately1After 4 Weeks2RESULTSTEXTURESCENTSOFT BODY BALM

key ingredientsNOW FORMULATED FOR BODYExclusive to Lancôme, the Perpetual Rose™ isan organically–grown hybrid rose that blossomsin every season – a symbol of vitality. Developed by L’Oréal and originally derived from sugar found in birch & beechwood, it is known to increase skin rmness and tone.Also known as vitamin B3, it’s known to soothe skin, reduce the appearance of dark spots, and improve skin tone evenness and texture.Known for hydrating and antioxidant effects. Due to its high composition of fatty acids and vitamin E, shea butter helps to improve moisture retention.what’s a balm?Body balms are extremely hydrating, deeply nourishing and soothing, and richer in texture than body creams or lotions. They are known to leave a subtle sheen that makes skin look like it’s glowing.Smooth onto skin as desired. To stimulate circulation, massage into skin with slight pressure and long strokes.A L’Oreal-developed derivative of salicylic acid (Capryloyl Salicylic Acid) known for its gentle exfoliating action.ABSOLUE PERPETUAL ROSETMPRO-XYLANETMNIACINAMIDESHEA BUTTERLHA (LIPOHYDROXY ACID)how to apply

SPRING ‘24 BODY ADD-ON47

body add-on |ABSOLUE BODY BALM MASSAGEfive minutesHANDS ONLYOuter Arm, U-shape, 6x alternate handsWrist half circles, 6x alternate thumbsGlove to nishInner arm, U-shape, 6x alternate handsOuter arm, U-shape, 6x alternate handsHearts in palm, 6x thumbs in unison143625

U-CURVEV-CURVEOUTER CURVEGUA SHASide outer arm, V-curve, 6xTop outer arm, U-curve, 6xSide inner arm, V-curve, 6xTop inner arm, U-curve, 6xOuter edges of palm & thumb, U-curve, 6xCenter of palm circles up & out, outer curve, 6x135 624SPRING ‘24 BODY ADD-ON49body add-on |ABSOLUE BODY BALM MASSAGE five minutes

BUILD THE CONNECTIONBUILD THE BASKETBUILD THE RELATIONSHIPConnect with your VIP Absolue clients. “Since you are one of my favorite Absolue clients, I want you to be the rst to know about the newest addition to our Absolue Collection now formulated for the body.”Now that you’ve matched your client with the perfect body cream, stay in touch with them and offer them to come and see you again for a complimentary service of their choice!CROSS LINK“Now that you have the best hydrated skin, let me show you a clean & energizing new fragrance that will pair beau-tifully, Idôle Eau de toilette.”Accelerate surface-cell renewal with one of our Absolue face creams for skin that’s visibly bright, rm & nourished.build the BASKET

CLINICALSTEXTURETO SPFwould you prefer...1Based on 8-week results in a clinical study of 45 womenSPRING ‘24 LAUNCHES - RÉNERGIE H.P.N51NEW“A lifting, firming, wrinkle & dark spot reducing peptide cream that helps skin appear restructured as if it were younger.”After 8 weeks of use1 Visibly reduce 3 signs of aging:• Lower face sagging -27%• Wrinkles -21%• Dark Spots -22%• You do not currently use SPF in your skincare ormakeup routine.• Splurging on anti-aging skincare? Protect yourinvestment with SPF!• Broad spectrum means protection againstthe UVB burning rays and the UVA aging rays.SPF 25 blocks around 96% of the UVB rays.• You already have a broad spectrum SPF inyour routine.• You don’t like the texture of SPF creams.• You use this mainly at night.$97.00 1.0 OZ | $145.00 1.7 OZ | $185.00 2.5 OZ $125.00 1.7 OZ refill (NON-SPF ONLY) After 8 weeks of use1 Visibly reduce 3 signs of aging:• Lower face sagging -28%• Wrinkles -25%• Dark Spots -23%Lightweight, Melting, Cream Texture with SPFLightweight Cream, Fast Absorbing & Non-Greasynew SPF non-SPFBEHIND THE PRODUCTor not to spf

Before & afterkey ingredientsbeforebefore beforeafter 4 weeksafter 4 weeks after 8 weeks Average representation of clinical results at four weeks for global wrinkles. Average representation of clinical results at four weeks for dark spots. Average representation of clinical results at eight weeks for fine lines.UNRETOUCHED RESULTS FROM CLINICAL STUDY. Biotech ingredient. Known for its ability to enhance moisture retention to help hydrate and visibly plump & smooth skin appearance.Known to promote skin’s ability to become rmer, smoother & more resilient. 1Obtained through biotechnology. 2Obtained through green extraction.Known for its anti-aging efcacy to help target the appearance of dark spots, visibly brighten skin, and help smooth ne lines and wrinkles.Saves $20 off the price of a new jar* & reduces packaging waste by 64%. Save money & the planet!*non-SPF only HYALURONIC ACID300 NATURAL PEPTIDESNIACINAMIDE NON-SPF ONLYLinseed & Lupine Seed Extracts1& Pea Extracts2BROAD SPECTRUM SPF 25 FORMULA WITH UVA & UVB FILTERS Avobenzone 3% | Octisalate 5% | Octocrylene 7%

NEWSPRING ‘24 LAUNCHES - CLARIFIQUE53 $95.00 | 5 FL OZ “Like a primer for your skincare, this hydrating essence will visibly improve radiance, even skin texture & tone, and minimize the look of your pores.”A water-like texture that never leaves skin feeling greasy or oily. Shake the bottle vigorously to allow the whisk to perfectly blend the two phases together.Apply morning and night before your serum. Shake to mix, pour into the palm of your hand and blend hands together, press onto your face and neck. HOW TO USESHAKE TO MIXTEXTURE• 84% of women agree skin texture appeared rened• 82% of women agree skin tone looked more even• Radiance +13%• Skin Tone Evenness +10%• Improvement in Pore Visibility +10%• Visible reduction in post-acne marks -13%Immediately After First Use1Clinical Results2RESULTS1Based on self-assessment study conducted with 79 women over 6 weeks 2Based on a clinical study conducted with 76 women over 6 weeks

brighten inbi-phase formulaAn organic active ingredient known to hydrate and exfoliate skin.Known to help nourish and hydrate skin.GLYCOLIC ACID Known to help improve skin texture. PHASE 1: EXFOLIATE & BRIGHTENLACTIC ACID Known to help maintain skin’s hydration.GRAPESEED OIL, VITAMIN E, ROSE OIL & ALKANESPHASE 2: SOOTHE & HYDRATEPHYTIC ACID Known to help brighten skin.SALICYLIC ACID Known to help soothe skin and rene pores.& BEECH BUD EXTRACTwhy use this essence?Formulated with 96% natural origin* ingredients and is alcohol-freeIt’s a great way to give your skin quick exfoliation, known as chemical exfoliation, which are acids that help get rid of dead skin cells vs. the physical kind, like a scrub. The acids in this essence are super gentle yet very effective. SCAN TO LEARN why this is a great brightening routine by Dr. Jotie.*We consider ingredients to be natural origin if it is unchanged from its natural state or has undergone processing yet still retains more than 50% of its molecular structure from its original natural source.

TOOLS & PRODUCTS TO GET STARTED “Allow me to pamper you with our Glow Refresh massage using our amazing serum, Advanced Génifique, that will help strengthen & repair your skin barrier for healthy, radiant, younger-looking skin!”FOUR TOUCHES RIGHT SIDE BLEND RIGHT SIDE FIVE LOOPSapplication“This easy-to-use consultation tool will help us decide where to start & what to keep in mind while we build your skincare routine.”“This relaxing massage is designed to help achieve radiance instantly for a beautiful, hydrated, healthy glow.“FOUR TOUCHES LEFT SIDEBLEND LEFT SIDE FIVE LOOPSNOSE, ABOVE/BELOW LIPS, CHINSCAN FOR DIGITAL COPYglow refresh |A FACIAL MASSAGE FOR RADIANT-LOOKING SKINfifteen minutes

ONCE THE SERVICE IS COMPLETE...TOOLS & PRODUCTS TO GET STARTEDOUTWARD CIRCLES 3x CIRCLES UP & OUT 3xmassage gesturespractice is key !Hand your client a mirror and ask them how their skin looks & feels. Confirm the results they were looking for can be achieved using this serum. Offering the Glow Refresh Massage takes practice. Log onto LancomeLearning.com for more details and in-depth instruction of each gesture. Practice on your fellow team members, friends & family to evolve into an expert to offer your clients the best in services! Use radiance-boostingAdvanced Génifique.Repeat each step three times.SPRING ‘24SKINCARE SERVICE56TRIPLE BUDDHA 3xSUNSHINE 3xRAIN 3xSCAN FOR DIGITAL COPYA FACIAL MASSAGE FOR RADIANT-LOOKING SKIN

TOOLS & PRODUCTS TO GET STARTED “Indulge in a relaxing anti-aging massage that helps improve firmness, deeply replenishes hydration and brightens your skin in as little as 15 minutes.”application“This luxury massage is designed to pamper, relax & rejuvenate for youthful looking skin..““f ifteen minutesluxury anti-aging massage |A FACIAL MASSAGE TO FIRM, REPLENISH, AND BRIGHTEN THE SKIN“This easy-to-use consultation tool will help us decide where to start & what to keep in mind while we build your skincare routine.”FIVE TOUCHESBLEND RIGHT SIDE THEN LEFT SIDENOSE, ABOVE/BELOW LIPS, CHIN

TOOLS & PRODUCTS TO GET STARTEDONCE THE SERVICE IS COMPLETE...practice is key !Offering the Luxury Anti-Aging Massage takes practice. Log onto LancomeLearning.com for more details and in-depth instruction of each gesture. Practice on your fellow team members, friends & family to evolve into an expert to offer your clients the best in services! TRIPLE BUDDHA 3xTRIPLE BUDDHA 3xCIRCLE, PRESSURE & GLIDES 3xmassage gesturesUse either Absolue Soft Cream or Rénergie H.P.N. 300-Peptide Cream. Repeat steps three times.SMOOTH & LIFTRIGHT SIDE 3xSMOOTH & LIFTLEFT SIDE 3xHand your client a mirror and ask them how their skin looks & feels. Confirm the results they were looking for can be achieved using this cream. SPRING ‘24SKINCARE SERVICE58

LANCÔMELEARNING.COMLANCÔMETRAINING.COMYour online learning when you want it, where you want it, how you want it.ÉCOLE LANCÔME LIVE New Beauty Advisor virtual seminar to elevated training, exclusive events & more!ICONICS ON DEMAND Learn how to sell Lancôme’s most sought-after, recognizable and results-proven top sellersPASSPORT TO PARIS Seasonal live seminarsEXPERT SERIES Take a deep dive in Makeup and Skincare to elevate your expertise LANCÔME ON DEMAND On-demand video library to build your skillsTHE ROSE SOCIETY Top-performer community forum with access to elevated training, exclusive events & more!BEAUTY BYTES Snack-size lessons build your knowledge.TRENDING VIDEOS Watch & learn from the pros.DIGITAL ÉCOLE LANCÔME New Beauty Advisor onboarding courses. LEADERBOARD Boost your competitive spirit.BRAVÔ! REWARDS & RECOGNITION Learn & earn rewards, recognize your peers.learn with LancômeSPRING ‘24 LEARN WITH LANCÔME59

LANCOMELEARNING.COM LANCOMETRAINING.COMLANCÔMETRAINING.COMnew beauty advisorsall beauty advisorswant to become a beauty expert?Digital École LancômeWatch Expert Series Videos Earn RewardsDigital CerticationEcôle Lancôme Virtual SeminarRecreate What You’ve LearnedPre-Work Beauty BytesDeepen learning with more Beauty Bytes & VideosPassport to Happiness Scan to see how you can learn & earn BRAVÔ! points. your learning PATHS to SUCCESSBEAUTY ADVISOR LEARNING PATHS