ERN ROARSponsorenmappe www.ernroar.de - page 3Dear Ladies and Gentlemen,In order to maximize awareness of the Spinebusters and our partners and sponsors, we have created the fictional character Sean McGriffin. He is a Scotsman and former wrestling champion who has since moved to Karlsruhe, the city where he studied. We built the character in such a way that he can develop in any direction. For example, we founded a fashion label called “Sean McGriffin” and established it on the mar-ket to give the character more depth and authenticity. (www.seanmcgriffin.de). As an entrepreneur, youth supporter and sportsman, Sean has now founded the Spinebusters, fulfilling a long-held dream. The team will compete with League Of Legends (LOL) in Division 2 of the Prime League of the DACH region (Germany, Austria, Switzerland) with the aim of moving up to the first division as quickly as possible. We would like to invite you to accompany and support us on this exciting journey.
ERN ROARSponsorenmappe www.ernroar.de - page 4Table of contents4Unsere Vision .............................................Our team is no stranger to..........................League of Legends......................................BroadCast Summary...................................Prime League...............................................Target Group................................................Statistics.......................................................Why Wrestling...............................................Our Team......................................................Benets.........................................................Sponsorship Packages................................Placements..................................................Ring & Coach................................................Streaming and Social Media.......................Followers......................................................Video productions.....................................Behind The Scenes......................................Merchandise................................................Contact.........................................................5678910, 1112 - 17181920212223242526272829
ERN ROARSponsorenmappe www.ernroar.de - page 5Sean McGriffin made a name for himself early on and is always good for a headline! And surprising twists and turns are as much a part of his life like a good smoky whisky from his homeland...His road will be a long one, but certainly not a boring one!aAnd he will be accompanied on this journey by a team made up of experts from various relevant fields from various relevant fields and who work with passion and commitment to success.Our Vision"Think out of the box!"...echoes his creed through our halls.5
ERN ROARSponsorenmappe www.ernroar.de - page 6Talent wins games, but teamwork and intelligence wins championships.-Michael Jordan-Our team isn’t new to the game!We have in-depth knowledge and experience in the in the field of e-sports, because we are a partner to the e-sports division of the handball Bundesliga team and current DHB Cup winners Rhein-Neckar Löwen and have been managing RNL ROAR for years.We’ve been able to win multiple championships of the DACH region in Rocket League; in League of Legends, we have moved up from the third to the second divi-sion. We have learnt that sporting success is import-ant, but it is only one of many building blocks for as-cending to the first division. Our aim is to create the optimal conditions for our way to the top. If you are looking for a partner who not only strives for sporting success, but has a sophisticated me-ta-story meant to showcase its sponsors in an unusu-al way, then you have come to the right place with the Spinebusters.6
League of Legends7• is much more than just a video game: it is a passion that connects people all over the world• and has created an incredibly vibrant and dynamic e-sports community for which there are no cultural or geographical borders• is the most popular eSports title in the world• is continuously played by over 100 million people worldwide• with an average of over 1.0 billion hours it is the most-watched eSports title in the worldFrom January 2024, we will dive into the world of the Prime League. This league is synonymous with com-petition and first-class talent - in other words, the per-fect place for Spinebusters e-sports. In Division 2, we will put our ambition, our skills and our passion to the test. Our goal is to prove ourselves in this challenging environment and achieve moving up to the legendary Division 1.
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Prime League9The Prime League is home to all players who want to test their skills on a competitive level in League of Legends. Imagine a league similar to the Bundesliga in football. The Prime League is divided into three sea-sons per year, with each season offers exciting com-petitions and thrilling challenges.Teams from the entire DACH region compete against each other in divisions 1-8. The Strauss Prime League is known for its well-organised tournaments and events that take place both online and offline.These events attract thousands of fans who want to be there live when history is being made. The atmo-sphere at these events is electrifying, with fans cheer-ing on their favourite teams.Your sponsorship not only makes you part of a team, but also part of a constantly evolving e-sports move-ment and the largest German-speaking league.
ERN ROARSponsorenmappe www.ernroar.de - page 10The direct line to your target group10• E-sports and gaming fans are predominantly young. 33% belong to Generation Z (born between 1997 and 2012), 47% are millennials (27 to 38 years old)• They tend to be male and on average have a high-er annual household income and a higher level of education• They value success and career advancement• a considerable percentage are early adopters of new products• E-sports and gaming fans interact more frequently with companies than the average• they remember advertising more often than the av-erage consumer!• the market for live streaming has experienced high growth in recent years• More and more users are using streaming plat-forms such as Twitch and “stumble” across esports streams. This is continuously boosting the eSports market• The opportunity to actively participate on these channels contributes to the growth of the industry.• the fans’ loyalty to their team is reflected in the sale of fan merchandise such as clothing and accesso-ries, as well as limited-edition items
11Limited editions, exclusive collaborations and person-alized collector’s items can be found in this flourishing market that extends beyond the digital realm.At the same time, esports events have become spec-tacles that attract thousands of viewers. Through in-fluencer marketing and social media, the reach of es-ports brands has increased noticeably and created a global and loyal fan base. Revenue in the sponsorship and advertising market is expected to reach US$ 0.89 billion worldwide in 2023. Revenues are expected to grow at an annual growth rate of 6.85% (CAGR 2023-2027). This results in a forecast for the global market volume of US$ 1.16 bil-lion by 2027.
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ERN ROARSponsorenmappe www.ernroar.de - page 18Media-effective reach outside the gaming bubble and the associated benefits for sponsors can only be achieved with a well-thought-out concept. One of the world’s most popular, top-selling and most viewer-relevant sports is professional wrestling. Since it also offers extraordinary entertainment with storytelling, we opted for a wrestling theme for our own metastory.We will showcase our metastory via YouTube and so-cial media through long and short form content. As the active career of our star Sean McGriffin is over, the character`s backstory can be developed at will and adapted to new trends fairly quickly. We expect the wrestling theme to work perfectly, not only because of its popularity, but also because of its captivating sto-rytelling and emotional connection.The aim is to combine our distinctive look and style with the thematic borrowings from professional wres-tling alongside the thrill of e-sports to deliver great en-tertainment!Why Wrestling?18
ERN ROARSponsorenmappe www.ernroar.de - page 19Alongside Sean McGriffin, we`ll establish the iconic Coach Bear Hug, who- in typical 80s outfit and his best wrestling manner who`ll give in to his emotions during victories and defeats and serve as a kind of father fig-ure for the entire team.With Torok (James Thomsen) from Great Britain we`ve got ourselves an internationally renowned coach for the Spinebusters. Together with histeammates DragoR (Balázs Köves) from Hungary and Abuse (Markus Pranieß) from Germany, he will train a powerful team that is capable of moving up the Prime League. This was unanimously decided by Sean Mc-Griffin and set as our top priority!Our Team19
BenefitsWe have put together various sponsorship packages. These are of course customisable – we`ll happily create a customised package together with you! We could also imagine bartering deals! Your gear will be prominently placed in our video produc-tions, posts and/or streams if desired.20
ERN ROARSponsorenmappe www.ernroar.de - page 2121We would also be happy to create a customized package together with you!
ERN ROARSponsorenmappe www.ernroar.de - page 22Placements Both our players and coach Bear Hug will show off your product live on air: for example, when we’re streaming on twitch or during interviews. Your prod-uct and brand image will reach your target audience directly and without any distractions.22
ERN ROARSponsorenmappe www.ernroar.de - page 2323Ring & CoachIn order to boost former wrestling champion Sean McGriffin’s authenticity, we have built a real wrestling ring in our headquarters. Your logo can be placed on the ring apron and on the wrestling ring’s floor. That means it will be visible during press conferences and other video productions- for example during mood shots with Coach Bear Hug.
ERN ROARSponsorenmappe www.ernroar.de - page 2424Our players naturally are also active on twitch and social media. They stream captivatinge-sports sessions and explain the game and rules. Your company’s logo can be shown in streaming overlays and you can adver-tise your products directly in-stream.Streaming & Social Media
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Sean McGriffin goes retro!12Video ProductionsWe will produce a high-quality image film for your company. Depending on your preferences, we also have to opportunity to do collaborations in our own Youtube Videos. Coach Bear Hug or Sean himself will stop by and introduce your company to our audience.Sean McGriffin Sean McGriffin goes retro! 26Sean McGriffin Sean McGriffin goes retro!
ERN ROARSponsorenmappe www.ernroar.de - page 27Behind the Scenes27
ERN ROARSponsorenmappe www.ernroar.de - page 2811MerchandiseOur ofcial merchandise collection offers a variety of products that reect our passion fore-sports. Your logo can be placed on different items. The center of attention is, as in all other sports, the team jersey!28
ERN ROARSponsorenmappe www.ernroar.de - page 29Melanie GrafUwe HeimannMelanie Graf and Uwe Heimann are passionate about their work and are fully committed to the success of their team! Both have dedicated themselves to provid-ing excellent support and care to our sponsors. Please contact them regarding any questions about sponsor-ship packages and collaborations.29
ERN ROARSponsorenmappe www.ernroar.de - page 30THANKS!0721 / 981918 68info@unleashthegame.de
ERN ROARSponsorenmappe www.ernroar.de - page 31Unleash The Game GmbHThyssenstraße 276344 Eggenstein-Leopoldshafen