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WELCOME TWICE INFO GUIDE WT Social Marketing Editions Standard vs Pro Feature Comparison Growing Your Business with Technology

Social MarketingFeature Comparison and FAQWhich social profiles can you connect and post to with Social Marketing?● Facebook, Instagram, Twitter, Google Business Profile (Google Posts), andLinkedIn. From one place, business owners can publish content to multiple socialsites with the push of a button, utilize in-line conversations so the context ofinteractions isn't lost, and schedule a calendar of posts.●How many accounts can you connect to Social Marketing?● Social Marketing users can manage multiple accounts for most social networks,except Instagram and Google Business Profile.

● Social Marketing Standard:○ Facebook - up to 1 account○ Google Business Profile - 1 account● Social Marketing Pro:○ Facebook - up to 5 accounts○ Google Business Profile - 1 account○ Instagram - 1 account○ Twitter - up to 4 accounts○ LinkedIn - up to 4 accountsWhat are the top features of Social Marketing?● Post calendar―Effectively manage and schedule posts using a convenientcalendar view● Mobile-friendly—Social Marketing is fully mobile responsive so you can work howyou want● Analytics—Rich engagement statistics on your social posts● Lead finder—Configure keyword searches and geo targeting to find and engagewith your target audience● Ready-to-post content library—Use your favorite RSS feeds to discover greatcontent to use in your social media marketing● All-in-one composer—Post to Facebook, Instagram, Twitter, Google BusinessProfile, and LinkedIn● Direct Instagram scheduling―Plan Instagram posts in advance and then sit backwhile Social Marketing publishes them automatically● Google Posts support―Promote your clients’ upcoming events, make specialannouncements, share timely offers, and more● Configurable notifications―Easily configurable for each of your users— getnotifications on new leads, customer replies and more● Customer engagement―Get an aggregate view of all customer posts andrespond to them directly from Social Marketing● Clickable.bio for Instagram―Transform your Instagram posts into a shoppablegallery and turn social fans into paying customersHow can Social Marketing help generate leads?● Use the Twitter lead generation tool to find your customers discussing yourservice needs in your expertise. Set up lead searches for keywords related to yourbusiness, then sit back and watch the leads roll in.

What's social media's role in customer service?● To address online concerns and build social relationships. With 89% of U.S.consumers saying that they’ve gone to a competitor after a poor customerservice experience, it’s clear that a business’s ability to listen to complaints andprovide solutions is linked to its success.How are social audiences built?● Did you know that 90% of small businesses have Facebook pages but almostone-third have less than thirty-two fans? Building an engaged audience can bedifficult, and for many local businesses, it’s why they quit updating their pageslong ago. To create a successful following on social media, every post needs tohave value. With Social Marketing's ready-to-post content, providing timely,relevant content for your clients has never been easier.Can performance be tracked across profiles?● Yes! See your growth across channels from one dashboard, monitor changes inFacebook and Twitter reach, and see the growth in fans and followers from socialcampaigns.What specific data is tracked in Post Performance?● Social Marketing tracks post performance data on all posts made through theapp and sometimes posts made outside of the product.● Social Marketing will pull historical data and post performance for organic poststhrough Facebook, Twitter, and Instagram (from when it became a businessprofile) or another social media publisher.How do you track links in your posts?● Link Performance allows you to monitor and track the links in your posts. Seehow many link visits originate from different social networks or Dark Social.● Dark Social refers to visits that can't be tracked due to their origin; Dark Socialincludes links shared through email, messenger, or text messages.● Use the link shortener in the composer to track your first linkCan you customize posts per channel?● You can create a post and customize it per social channel by clicking on the"Customize by account" button in the top right of the composer. After

customizing, scheduling or publishing these posts to the different channels onlytakes one click.How do you share existing content (RSS Feeds)?● The Content tab functions like an RSS feed. The share button lets youconveniently discover and re-publish interesting and relevant content.● Set up relevant content searches in the Settings > Interesting Content tab tocontrol what is populated here.● To search the library of RSS feeds you can select the search button, or to add anRSS feed that isn't in our system, you can also select add. You can add therelevant feed URL and give it a name and categor y assignment.How long can your posts be?● While not all social networks are designed with strict character limits like Twitter,posts need to be of a readable length.● When posting to multiple networks, the Social Marketing Composer will limit yourpost according to the network with the lowest limit. The character count of yourpost is tracked above the Content box in the Composer.○ Facebook - up to 63,206 characters○ Twitter - up to 280 characters○ LinkedIn - up to 700 characters○ Instagram - up to 2,200 characters○ Google Business Profile - up to 1,500 charactersHow do you plan and publish content using the Composer?● Planning and publishing content through Social Marketing is flexible and easy.Using the Composer, you can:● Immediately publish the post● Schedule the post to be automatically published at a date and time of yourchoice● Save the post as a draft● Save the post as a draft with a scheduled date (this will not be published until youschedule or publish the post)● Save the post as a template to use in the future