SIGNATURE LUXURY SERVICES
ELEVATE YOUR BUSINESS WITH OUR SIGNATURE FLAIR The Signature Luxury Services SLS division of Christian Shane International operates to maintain continuity across the divisions and among the marketing we distribute In addition SLS partners with our associates curating presentations of properties to the market Our service keeps our associates focus on clients needs and motivations leading to innovative collaborations for successful transactions PRINT MARKETING Provides a TANGIBILE and physical representation of the property helping potential buyers visualize themselves in the space Establishes the CREDIBILITY of the Real Estate Agent and the properties they are promoting through high quality professionally designed marketing Effective in reaching a LOCAL MARKET which is essential for selling properties in a specific neighborhood or community 80 OF HOMEBUYERS FOUND PRINT MARKETING TO BE A HELPFUL SOURCE OF INFORMATION DURING THEIR HOME SEARCH PROCESS National Association of Realtors 2020 Profile of Home Buyers Sellers DIGITAL MARKETING Establishes Real Estate Agents as leaders in the industry by increasing their VISIBILITY online making it easier for potential clients to find them given the majority of homebuyers start their search online Generates LEADS through targeted marketing that captures contact information and reaches specific demographics locations or interests A COST EFFECTIVE way to promote properties and services with a higher ROI 76 OF HOMEBUYERS USE A MOBILE DEVICE TO SEARCH FOR HOMES AND 50 FOUND THE HOME THEY PURCHASED ON THAT DEVICE National Association of Realtors Profile of Home Buyers Sellers
CHRISTIAN SHANE BRAND STANDARDS COLOR PALETTE The aesthetic of the Christian Shane brand is characterized by its minimalistic polished and refined approach Gold is reserved for accents such as primary text buttons and select backgrounds while navy is primarily used for backgrounds to highlight specific key areas and provide a visual contrast to white space Typically the primary background color is white PANTONE 617 C CMYK 24 30 74 1 RGB 198 169 95 WEB C6A95F BRAND TYPOGRAPHY Our typeface is a powerful brand tool that both reflects and preserves the integrity of the Christian Shane brand while also remaining adaptable to different communication channels The suggested typography for our advertisements and communications is modern and confident embodying our brand s core values PANTONE 275 C CMYK 92 81 47 51 RGB 26 39 64 WEB 1A2740 MAIN TYPEFACE MONTSERRAT Montserrat Medium Montserrat Bold Montserrat SemiBold THIS FONT IS TO BE USED IN ALL HEADERS TITLES PRIMATY USE ALL MAIN AREA PRINT MATERIALS SUCH AS SIGNS AND BUSINESS CARDS IT CAN ALSO BE USED AS AN ALTERNATIVE TO THE BODY STYLE TYPE SECONDARY TYPEFACE LIBRE FRANKLIN Libre Franklin Regular THIS FONT IS TO BE ONLY USED AS THE BODY TEST PRIMARY USE DIGITAL ACCENT TYPEFACE Auto Signature THIS FONT IS TO BE USED ONLY ON CERTAIN ACCENT AREAS OF PRINT AND THE WEB ITS PRIMARY USE IS AS A SPARINGLY USED ACCENT SUBSTITUTE TYPEFACE HELVETICA Helvetica Regular Helvetica Bold THIS FONT IS TO BE USED ONLY AS A SUBSTITUTE IN INSTANCES WHERE THE OTHER FONTS CANNOT BE USED SUCH AS EMAIL
CHRISTIAN SHANE BRAND STANDARDS LOGO TYPES The Christian Shane Crest logo is the face of the brand It provides a common link across all communications and establishes instant recognition among consumers clients and customers It is one of our most valuable assets and therefore cannot be altered under any circumstances The Crest logo must be used entirely with no parts used separately The only other logo that can be used in certain areas especially where size space is concerned is the CS Insignia logo CREST LOGOTYPE INSIGNIA LOGOTYPE To ensure consistency the Crest logo should exclusively feature our designated color scheme Utilize gold navy for the primary logo and substitute navy for white when displayed against dark backgrounds It s imperative to avoid using the main logo in a single color and adhere to these two options exclusively The Insignia logo should adhere to the same guidelines as the full Crest logo It is recommended for use in instances where the full Crest logo may be too small to maintain legibility LOGO USAGE SMALLEST SCALABLE SIZE The smallest allowable size in width for the Christian Shane logotype is 1 For situations when the logo must be rendered smaller than the minimum size please use the Insignia logo 1 CLEAR SPACE The Christian Shane logotype always appears with space X X around it Please refer to the following image and use the X as a guide for the minimum space needed X X
Signature LUXURY SERVICES SERVICE REQUESTS To align with your marketing objectives please send detailed information to sls christianshane com INFORMATION NEEDED FOR NEW LISTINGS Property Address Beds Baths Square Feet Lot size Detailed list of Property Features Finishes Neighborhood Amenities PROFESSIONAL PHOTOS Christian Shane Properties has made it a standard procedure to utilize professional listing photos These high quality images play a crucial role in creating a strong first impression of both your brand and your listing as well as attracting potential buyers and future sellers BILLING INFORMATION After your service request is complete SLS will send you an invoice from Stripe with a detailed outline of your purchase CONTACT INFORMATION sls christianshane com 1 504 208 5688 ext 130 office 1 504 444 5593 mobile 85 SLS KINDLY REQUESTS 72 HOURS TO COMPLETE YOUR TASK AND ENSURE THAT IT IS DONE TO THE BEST OF THEIR ABILITIES
WE SUPPORT YOU At the start of every listing our associates work alongside SLS to guarantee optimal exposure for each property we present to the market This means that every property we market will kick off with SLS developing and implementing the following OUR UNMATCHED COMPLIMENTARY MARKETING COLLATERAL NAME BADGE BUSINESS CARDS EMAIL SIGNATURE LISTING SIGN INSTALLATION 100 NEW LISTING POSTCARDS 100 AGENT POSTCARDS FOR EACH SOLD LISTING OVER 150 000 00 FLYER BOX FLYER DESIGN CUSTOM LEAD CAPTURE PROFILES DIGITAL BRANDED LISTING PHOTOS DIGITAL BRANDED OPEN HOUSE GRAPHICS DIGITAL Signature LUXURY SERVICES
PRINT MARKETING AVAILABLE FOR PURCHASE ADDITIONAL NEW LISTING POSTCARDS QUANTITY 100 135 SOLD LISTING POSTCARDS QUANTITY 100 135 AGENT FEATURE POSTCARDS QUANTITY 100 135 CUSTOM LISTING PRESENTATION QUANTITY 5 350 ADDRESS DISTRIBUTION ADD L COST PROSPECTING LETTERS QUANTITY 50 PRINTED LETTER 65 OPTIMAL OUTCOMES BROCHURE QUANTITY 1 8 EDITORIAL PRINT ADVERTISEMENT QUANTITY 1 50 CUSTOM IN HOUSE FLYER GRAPHIC QUANTITY 1 CUSTOM DESIGN 50 SIDE PRINT COST BASED ON QUANITITY CUSTOM BROCHURE GRAPHICS QUANTITY 1 BIFOLD BROCHURE DESIGN 150
DIGITAL MARKETING AVAILABLE FOR PURCHASE DIGITAL AD GRAPHICS QUANTITY 1 1 REVISION 35 CUSTOM PROPERTY BASE EMAIL GRAPHIC QUANTITY 1 1 REVISION 40 PROPERTY BASE EMAIL SUBSCRIPTION QUANTITY 4 custom emails to your CRM contacts 50 Month CUSTOM SOCIAL MEDIA GRAPHIC QUANTITY 1 GRAPHICS COPY HASHTAGS 35 ADD COMMUNITY FT SCREEN TEXT 45 CUSTOM SOCIAL MEDIA REEL QUANTITY 1 15 30 SEC REEL 50 95 CLIENT TESTIMONIAL GRAPHIC QUANTITY 1 15 85 ANALYTICS INSIGHTS PROVIDED SOCIAL MEDIA SUBSCRIPTIONS Two Services available 395 Month 750 Month HASHTAGS PROVIDED SOCIAL MEDIA CAPTION COPY QUANTITY 1 15 MLS PUBLIC REMARKS QUANTITY 1 45
SOCIAL MEDIA BRANDING MANAGEMENT In a world driven by connectivity harnessing the power of social media is essential Check out these benefits of establishing a strong online presence AMPLIFIES your reach BUILDS credibility CULTIVATES relationships DRIVES business growth EMBRACE the digital landscape SHOWCASE your unique value proposition UNLOCK a world of opportunities BEFORE AFTER SUCCESS UNLOCK YOUR ONLINE SUCCESS A COMPREHENSIVE MONTHLY SOCIAL MEDIA MANAGEMENT SUBSCRIPTION 12 on brand relevant posts a mixture of single images and carousels SU B SNCARVIPYTION Custom caption copy and applicable hashtags to increase reach Monthly Insights review to track growth With the use of Meta we re able to see exactly what content your followers respond to Share your business page s content to your personal Facebook page along with a custom message for your followers Share your content to your Stories both personal and business pages Share relevant and trending content posted by other users Engage with your followers on Facebook and Instagram respond to comments com85 ment on your community s posts like posts and stories monitor respond to messages Advertise all listing open houses create Facebook Event for first open house upload and execute Facebook Instagram Ads 4 custom reels 5 15 second reels with music captions and hashtags Share lifestyle content send photos of you and your sphere and we ll share them accompanied by custom caption and relevant hashtags holidays events out and about appointments vacations etc Client provided video images and information 395 mo 750 mo SU B SGCORLIPDTION
LOOKING FOR ADDITIONAL TAILORED MARKETING SOLUTIONS THAT CATER TO YOUR unique NEEDS Email SLS to schedule your marketing consultation today
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